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#Kweichow Moutai
chinamarketingblog · 8 months
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Hochprozentiges im „Alkoholmonat” September
Heute startete Luckin Coffee eine Zusammenarbeit mit dem ikonischen chinesischen Spirituosenhersteller Kweichow Moutai. Dieses erfolgte nur wenige Tage, nachdem der Konkurrent Manner Coffee eine Verkaufsaktion mit Jim Beam angekündigt hatte. Schließlich ist – wie der neueste WeChat-Beitrag des Hotels Waldorf Astoria Shanghai on the Bund betont – gerade „酒月“ (jiǔ yuè) – „Alkoholmonat“. Dieses ist…
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deepanchorstranger · 7 months
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ብሔራዊ ስጎ Kweichow Moutai ከተማ ስጎ መዓዛ ያለው 53 ዲግሪ የስጦታ ሳጥን መጠጥ አምራቾች ማስተካከል ይችላሉ
ผลิตภัณฑ์ทำความสะอาดเครื่องดื่มยี่ห้อจามจุรีรุ่นมณฑลกุตโตมีพิธีชงสุรา และเหล้าองุ่นขนาด 53 องศา
https://007meritshop.shop/index.php/shop/page/2/
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wyllzel · 9 months
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saw a poll that was like "what's the strongest alcohol you've had" but baijiu wasn't on the list 😞
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you haven't lived until you've had 104 proof kweichow moutai from your grandpa's basement
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wumblr · 1 year
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i still think it's funny how the global market cap list is like... dead rich guy, rich guy, oil, tech, rich guy, rich guy, rich guy, tech, tech, credit card, oil, tech, rich guy, healthcare, handbag, consumer products, bank, dead rich guy, credit card, tech -- KWEICHOW MOUTAI SWEEP!!!!! world's most mysterious spirit is waiting for you to be discovered and tasted unique and distinguished for thousands of years of spirits producing history with environment that cannot be duplicated embraces all friendly microorganisms all the year round long time cellar storage makes such divine look and heavenly aroma!
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GMP, The Best Online Alcohol Store In UAE
GMP, the best online alcohol store in UAE offers Kweichow Moutai Chun 2008 (50CL). Here we offer online beer delivery.
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spookysaladchaos · 1 month
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China Maotai-Flavored Baijiu Lees Resource Utilization Market Report 2023-2029
Maotai-Flavored Baijiu Lees Resource Utilization Product Overview
Baijiu lees refer to the fermented substances remaining in the brewing process. They are fermented from several pure grains such as sorghum, corn, and barley. They are rich in nutrients and have a unique aroma.
Baijiu lees resource utilization is to use microorganisms to solid-state fermentation of baijiu lees to achieve resource utilization. Maotai-Flavored Baijiu Lees Resource Utilization is the utilization of Maotai-flavored baijiu lees, which can be mainly used as biological feed.
Figure.   Maotai-Flavored Baijiu Lees Resource Utilization Product Picture
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Based on or includes research from QYResearch: China Maotai-Flavored Baijiu Lees Resource Utilization Market Report 2023-2029.
Maotai-Flavored Baijiu Lees Resource Utilization Market Summary
According to the new market research report “China Maotai-Flavored Baijiu Lees Resource Utilization Market Report 2023-2029”, published by QYResearch, the China Maotai-Flavored Baijiu Lees Resource Utilization market size is projected to reach USD 121 million by 2029, at a CAGR of 26.7% during the forecast period.
Figure.   China Maotai-Flavored Baijiu Lees Resource Utilization Market Size (US$ Million)
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Based on or includes research from QYResearch: China Maotai-Flavored Baijiu Lees Resource Utilization Market Report 2023-2029.
Market Drivers:
China's feed market has huge space. The output of China's feed market will reach 300 million tons in 2022, and market demand is expected to continue to grow. Baijiu lees resource utilization can produce Baijiu Lees feed and other products, and the upstream Baijiu Lees can produce over 8 million tons of feed products. At present, the resource utilization rate of Baijiu Lees is very low and is in the initial stage. Coupled with strong downstream demand, the market space is huge and it is expected to achieve substantial growth in the next few years.
Restraint:
Baijiu lees resource utilization has relatively high technical requirements, and Baijiu Lees are not suitable for long-distance transportation. Factories can only choose distillers nearby.
Opportunity:
At present, Baijiu Lees are generally processed through direct feeding, organic fertilizer production, biogas fermentation or direct incineration. The utilization rate is low and it is harmful to the environment. The Baijiu Lees have not been effectively utilized. With the rise of Baijiu Lees resource utilization, Baijiu Lees is expected to turn waste into treasure and be effectively utilized. In addition to bringing higher economic benefits, it can also save food resources and further protect the environment.
Figure.   Maotai-Flavored Baijiu Lees Resource Utilization, China Market Size
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Based on or includes research from QYResearch: China Maotai-Flavored Baijiu Lees Resource Utilization Market Report 2023-2029.
At present, there are few companies engaged in the Maotai-Flavored Baijiu Lees Resource Utilization. The main players include Road Environment Technology, Anhui Dongfang Xinxin Biotechnology, Sichuan Runge Biotechnology and Kweichow Moutai.
About The Authors
Maocai Zhang - Lead Author
About QYResearch
QYResearch founded in California, USA in 2007.It is a leading China market research and consulting company. With over 16 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are Chinaly recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.
QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.
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dutchmultimedia · 1 month
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Top 10 meest waardevolle Chinese merken 2023
Meest waardevolle Chinese merken 2023 De totale waarde van de 300 meest waardevolle Chinese bedrijven bedroeg in 2023 $945,9 miljard, volgens het rapport van Hurun Research Institute en Focus Media uit februari 2024. De top drie van meest waardevolle Chinese merken zijn Kweichow Moutai, Wuliangye en WeChat, waarbij Kweichow Moutai voor de zesde keer op rij bovenaan de lijst staat. Lees…
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thewineauctionroom · 2 months
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New Post has been published on https://wineauctionroom.com/report-on-summer-live-auction-and-reminder-of-current-online-auction/
Report on Summer Live Auction and Reminder of Current Online Auction
The fine wine market’s dynamics, from Champagne’s subtle decline to Italy’s strong resilience, reflect the intricate interplay of supply, demand, and investor sentiment. Select Bordeaux and Burgundy producers saw strong demand in the early months of 2024, mirroring the broader economic narrative of cautious optimism and selective investment. As we move deeper into 2024, these patterns highlight the importance of strategic insight and adaptability in navigating both the fine wine market and the fluctuating global economic landscape.
Last Tuesday, we concluded our first live auction of 2024.  It was a true delight having everyone back in the saleroom, and for the room to have the hum and buzz returned. For 6 months in a row, the Bordeaux sector has led the show and in this sale 2000 Chateau Mouton Rothschild achieved the highest hammer win at $1880 which marked the total lot value at $11280. 2008 Chateau Margaux sold for $1057.50, from the same vintage, Chateau Mouton Rothschild sold for $940, and 1981 Chateau Lafite Rothschild also got snapped at $940. Kiwi Bordeaux blends did quite well again, 2010 Stonyridge Vineyard Larose Imperial reached $1586.25, (6 bottle lot) 2012 Stonyridge Vineyard Larose sold for $1128 while 1988 Te Mata Estate Coleraine magnum hammered at $470, 2013 Destiny Bay Magna Praemia sold for $434.75 and 2013 Frenchmans Hill Estate White Horse reached $329.
For Rhone, 1998 M. Chapoutier Ermitage Le Pavillon double magnum scored $1762.50; both 2003 E. Guigal La Landonne and 2003 E. Guigal La Mouline sold for $940, 2010 E. Guigal La Turque followed at $822.50, and 2003 E. Guigal Ex-Voto sold for $763.75; 1995 M. Chapoutier Ermitage Le Pavillon reached the record high of $634.50, followed by 2013 Chateau de Beaucastel Hommage a Jacques Perrin Chateauneuf du Pape at $611.
Italy’s performance has been very steady with gradual increase in past three years. (6 bottle lot) 2005 Tenuta dell’Ornellaia scored $2467.50, both 2003 & 2005 Masseto Tenuta dell’Ornellaia sold for $1233.75, and 2002 Tenuta San Guido Sassicaia sold for $434.75.
Other highlights include (6 bottle lot) 2002 Concha y Toro Don Melchor scored $1128; 2010 Penfolds Grange Bin 95 sold for $881.25; 1992 Dom Perignon Rose Vintage Brut and 2020 Kweichow Moutai sold at the same price at $587.50.
All prices include Buyers Premium but exclude GST.
Our sincere thanks again to everyone who participated in this Live auction either in saleroom physically or via online and phone bids. Please feel free to give us feedback if there’s anything we could do to make it an even better experience for you.
Our current online auction has been accepting bids from Wed, February 21 and will conclude at 7pm, Sun March 3. Check the full catalogue and register to bid, auctions.wineauctionroom.com
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arafatssss1267 · 3 months
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"Neptune" Moutai|Marketing Observation
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After the popularity of "Maotai Latte" became popular, Moutai struck HE Tuber while the iron was hot and developed a wine-filled chocolate product "Mao Xiaoling" with Dove, a well-known foreign chocolate brand.
Frequent cross-border collaborations are eye-catching. There are jokes everywhere on social media - "Moutai has seamlessly joined Dove from Rui so quickly? Scumbag!" "Rui: Dear Xue, when you read this letter, I have already Became an ex." Maotai has even been ridiculed as a "scumbag".
The "Mao Xiaoling" gift box specifications are divided into two types: 2-piece package and 12-piece package, with prices ranging from 35 yuan to 179 yuan. They will be sold simultaneously at Dove official flagship store, Moutai ice cream flagship store, and Tmall supermarket this afternoon. It continued the popularity of Maotai Maotai, and its three flagship stores were sold out immediately.
According to Moutai officials, the product took 7 months to develop and was made after 52 recipe explorations and more than 5,000 handmade chocolate samples. In the formula of wine and chocolate, there is also a strict mixing ratio to balance the taste: 2% 53° Moutai is added to each chocolate, and the ratio of milk chocolate shell filling is 35%:65%.
It takes time to develop new products to break through the comfort zone, and Moutai uses joint names time and time again to show its closeness to young people. In the product introduction column of wine-centered chocolate, Moutai also bluntly stated that it hopes to create a "ceremonial sense for young people."
Moutai released two joint brands in a short period of time. Moutai did not simply copy and paste - the Maotai latte was a dip, hoping to break the stereotype that "young people cannot afford liquor"; the wine-filled chocolate was an upward exploration, starting from the price Judging from the packaging, it looks more like a high-end gift.
But no matter what, Maotai’s desire to become younger cannot be concealed.
1. The story of rejuvenation of old domestic products
This "anxiety" has become increasingly prominent in recent years. According to report data from the consulting agency Roland Berger, liquor accounts for only 8% of the alcohol consumption of Chinese consumers under the age of 30.
Regarding this issue, Ji Keliang, former chairman of Kweichow Moutai, said in a talk show: "If young people don't drink Moutai, it's not time yet. They are still playing in their 20s. Children are not sensible and don't know the need." Good wine to drink.”
But will young people like to drink liquor when they get older?
The answer is obviously not certain. For such old brands, instead of taking the risk of being eliminated by the market and waiting for consumers to grow up, it is better to cater to the needs of consumers and actively rejuvenate. In a consumer market with numerous brands and sufficient supplies, only when brands take the first 99 steps can young people be attracted to take the first step towards them.
In the alcohol consumption market, young people are more willing to pay for taste, appearance and cost-effectiveness. They are more inclined to products such as low-alcohol wine that dilute the spicy "wine taste" and are more suitable for more scenarios.
Moutai also tried low-alcohol wine, but the splash was not big. In 2019, Moutai launched Umeet·Blueberry Craft Beer, entering the low-alcohol liquor track, focusing on female groups, and was embedded in the popular female group drama "Ode to Joy". In addition, Moutai has also tried to reduce the alcohol concentration, but the results have not been satisfactory.
The fundamental reason is that Feitian Moutai at 53° has completely become a kind of hard currency. In the circulation market, it has surpassed the concept of food and is equivalent to a currency symbol. There has even been a long-term phenomenon of "buying it but not drinking it, drinking it and not buying it". It is very difficult to break through the original category.
The tastes of people who drink white wine and those who drink low-alcohol wine are also very different. No matter what kind of liquor, once you get used to drinking it with high alcohol content, low-alcohol liquor will not enter your mouth. Highly mature and mellow, the latter is mouth-cleansing and not addictive enough. People who drink low-alcohol alcohol may also find white wine too strong to swallow.
Taking risks to change the positioning of the original product was not a success, so Moutai started thinking about co-branding.
In May 2022, Moutai strategically cooperated with Mengniu to launch its first ice cream product, priced at 39 yuan. As of May this year, it has sold more than 10 million cups; in order to reach young people offline, Moutai also specially opened offline stores for the ice cream category. The flagship store attracts young people to take photos and check in.
Ding Xiongjun, chairman of Moutai Group, is very honest about this. Moutai ice cream is not just a consumer product, but a strategic product that makes Moutai brand younger and more fashionable. "Seizing young people is seizing Moutai's future."
In addition to product expansion, Moutai is also making a fuss about digitalization, such as the layout of the Yuanverse platform.
At the beginning of 2023, the "Xunfeng Digital World" (virtual brewing platform) jointly created by Moutai and NetEase was officially launched. With this, Moutai released the twenty-four solar terms cultural wine. Consumers need to complete relevant tasks in the "Xunfeng World" to obtain Only with relevant materials can relevant digital collections be synthesized, so as to obtain the qualification to purchase relevant solar terms wine at the original price.
Whether it is frequent co-branding or the layout of the metaverse, Moutai is creating relevant products in a way that is more popular among young people to enhance young consumers' recognition of the brand.
2. Is diluting liquor good or bad?
Cross-border co-branding is common, but Moutai obviously doesn’t want to just do marketing.
In March this year, Ding Xiongjun, chairman of Kweichow Moutai, stated at the Moutai ice cream new product launch conference that he would continue to develop the existing six ice cream products based on the price ranges of 29 yuan, 39 yuan, 49 yuan, 59 yuan, and 66 yuan; Research and develop wine-filled chocolates, alcoholic drinks, bars, soft ice, etc., and establish a product matrix of different types, different price points, and distinctive features.
The implication is that "marketing" is not the purpose. Moutai's original intention is to make products in a down-to-earth manner, although its purpose is to please young people.
To this end, Moutai spent a lot of money. According to Kweichow Moutai's annual report, the company will launch more than 100 scientific research projects in 2022, and its scientific research funding will increase significantly. In 2022, Kweichow Moutai will invest 559 million yuan in R&D, a year-on-year increase of 194.11%.
In addition to investing in research and development of existing alcoholic products, Moutai also proposed to deepen the development of classic Moutai ice cream, increase research and development of new products, enrich the diversity of product flavors, innovate and develop products that young people love, and further broaden the product range.
In the process of product expansion, Moutai has gradually improved its control over the multi-category supply chain. Now it has allocated supply chain resources on a global scale - from looking for OEM cooperation (cross-border launch of ice cream with Mengniu) to R&D co-creation. (Collaborating with Zhongjie on a new ice cream), then on to front-end marketing (collaborating with Luckin on a sauce latte), and trying to jointly develop new products with the foreign giant Dove.
However, diversification has also raised concerns that Moutai may overdraw its brand image. While the diluted liquor brings new consumer groups to Moutai and expands its popularity, it may also erode the original product foundation.
For example, after cooperating with Luckin to launch the Maotai-flavored latte, the outside world questioned the excessive marketing of both parties - whether the formula of the Maotai-flavored latte actually contained Feitian Moutai sparked heated discussions.
To this end, Luckin Coffee also specially released a video of the "Front Line of Maotai Latte Production" to respond to consumers' questions. Cézanne Dairy, the raw material supplier of its "baijiu-flavored thick milk", also said in an interview with the media that Moutai-flavored thick milk is added to the drink. During the thick milk production process, Moutai worth 30 million, Moutai Distillery once Send someone to keep an eye on the bottles. Subsequently, Maotai Chairman also responded to relevant questions and explained the dosage and addition method of wine.
Whether it’s Moutai ice cream that costs RMB 30+ a piece or wine-filled chocolate that costs RMB 20 a piece, the premium of branded products comes from brand power, and brand power relies on scarcity. When the characteristics of scarcity are no longer there, brands need to be vigilant.
Basic cross-border categories such as ice cream, coffee and chocolate are all labeled with youthful labels and exude the taste of hormones. But for brands, after the popularity of co-branding has passed, if they want to attract young consumers for a long time, they still need to put more effort into taste and product quality.
Moutai’s road to rejuvenation has just begun.
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fomille · 4 months
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So how exactly does baijiu fashion?
Maybe because of absence of real coverage beyond its indigenous nation, baijiu has established a very good history of getting hot and encounter-scrunchingly unpalatable. As with every increased-undefinedevidence character, the consume could be bracing, however some are bottled at 40undefinedundefined% abv. Beyond the temperature of alcohol based drinks, there’s a complexness of flavoring which could stun the inexperienced.
Marinade fragrance baijiu
Marinade smell is regarded as the pungent design of baijiu regarding savory notices mentioned. Among them is Moutai Prince, a widely available option from Kweichow Moutai. It really is a paragon using this type of kind, possessing a nostrils of shitake mushroom and residual roasty palate not familiarized to many Classic american drinkers.
Marinade aroma differs from solid perfume baijiu in fermentation. Marinade fragrance fermentation often occur in stone-lined pits, as an alternative to dirt. Also, earlier distilled grain is utilized again up to eight situations when creating marinade aroma, before being dumped.
Robust and light-weight perfume baijiu
Unlike marinade scent, spent distilled grain in powerful aroma baijiu is consistently extra returning to the pit forever, forming a mash of fermentation that can literally be generations aged.
The last goods and services includes a targeted nose area that can appear to be almost compound naturally, but a much deeper appear to be makes a ripe nostrils evocative of yellow-colored-coloured pineapple, eco-friendly apple inc and fairly sweet cozy some fruits, however with a comprehensive, earthy comprehensive.
Lighting-bodyweight fragrance is called inside their regards to powerful smell, keeping a few of that very same fresh fruits persona, although with way less power. A great deal of could be in comparison to a flowery grappa. Kinmen Kaoliang, a nicely acknowledged manufacturer with this design and style has a nose of chamomile by using a slightly oxidative, delicious finish off.
Rice perfume baijiu
The mildest of your own four versions is rice fragrance. Rice baijiu, which began in southeastern Chinese providers, is fermented traditionally in jars. Steamed cereals of rice are combined with qu, and once the blood sugar is unveiled,traditional spirit drinking water is included in support fermentation.
Vinn Distillery in Oregon makes this design from darkish brown rice gathered in California status, and in some cases makes its very own qu. The corporation started off being a retirement life process for Phan Ly, who had previously been producing rice baijiu in your house according to the approaches created use of by his loved ones in Chinese companies and Vietnam over seven years.
“All manner of firm occurs together with the night time meal desk. You never discuss something by any means you need to concentrate on till the stop. It‘s about toasting and whenever you don’t refreshment, you’re not trustworthy.” —Lillian Chou
The spirit’s unpalatable reputation is among the most important difficulties to getting baijiu outside The far east. Like a terroir-forward spirit, one would assume Westerners would think it is as interesting as mezcal or Armagnac, but switching put in place enjoys isn’t uncomplicated.
Ming Stream has a tendency to make education and learning and discovering important for the strategy. Which suggests instructing drinkers about all types of from the persona, not merely their own personalized manufacturer.
Baijiu signifies quite a few factors to folks who ingest it. The term, which simply converts as “clear liquor,” is identical no matter if you happen to be speaking about the home-distilled stash for any country side farmer or perhaps a costly package skilled between associates. But as improving quantities of responsive drinkers are open to baijiu, there’s the chance to greater value this difficult historical ingest.
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chinamarketingblog · 1 year
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Weltgrößter Spirituosenhersteller setzt auf Eiscreme
Der Moutai-Eisladen in Shanghais Sinan Mansion-Komplex zieht weiterhin eine neugierige Menge an. Um eine emotionale Bindung zu Chinas jüngeren Verbrauchern aufzubauen, hat der Spirituosenriese Kweichow Moutai eine Expansion in das Eisgeschäft gewagt. Aktuell gibt es drei Geschmacksrichtungen, die allesamt zu einem happigen Preis angeboten werden: Klassisch und Vanille, jeweils 75 g, kosten 66…
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blogynews · 6 months
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"The Hidden Recipe Behind Kweichow Moutai's Remarkable 16% Boost in Third-Quarter Profits, Revealed!"
Chinese liquor manufacturer Kweichow Moutai has announced a significant increase in net profit for the third quarter, thanks to strong growth in revenue. The company reported a 16% year-on-year rise in net profit, reaching 16.90 billion yuan ($2.31 billion) for the quarter. This figure represents a significant increase from the 14.61 billion yuan recorded in the same period last year. This growth…
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chinemagazine · 8 months
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Le latte aromatisé au Moutai fait fureur en Chine
Le nouveau latte aromatisé au Moutai, né de la collaboration entre Kweichow Moutai et la chaîne de cafés Luckin Coffee a fait fureur
Le nouveau latte aromatisé au Moutai, né de la collaboration entre le grand fabriquant de spiritueux chinois Kweichow Moutai et la chaîne de cafés Luckin Coffee a rencontré un fort succès. Ce latte, emblème de la marque iconique Moutai, est rapidement devenu l’un des sujets les plus discutés sur les réseaux sociaux chinois, car les consommateurs avaient hâte de goûter cette liqueur traditionnelle…
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wumblr · 2 years
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kweichow moutai disproves capitalism
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shahananasrin-blog · 8 months
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[ad_1] BEIJING : Kweichow Moutai and coffee brand Luckin Coffee on Monday launched in China a latte advertised as containing the fiery Chinese spirit baijiu, as the Chinese luxury liquor maker aims to pull in more younger consumers.The 38 yuan ($5.23) "sauce-flavoured latte", which Luckin discounted to 19 yuan on the first day of sales, was one of the most discussed topics on Chinese social media platform Weibo, with several users saying they had placed orders. Moutai, known as the national liquor of China, is a potent, colourless spirit that is usually served at banquets in China, and drinkers say that the flavour and aroma of Kweichow Moutai's version are similar to soy sauce. The companies said the latte alcohol content was lower than 0.5 per cent of its volume.The launch comes amid a slowing economy and as Kweichow Moutai, whose alcohol sells at an average market guide price of 1,499 yuan, has been looking for ways to be more accessible and pull in a new generation of users. The company, based in China's southwestern Guizhou province, also launched a baijiu-infused ice cream last year.Chinese social media users posted videos of themselves picking up cups of the drink and being told by sales staff that they should not drive after drinking it. By Monday afternoon in Beijing, the app showed buyers would need to wait for more than an hour to pick up their drinks, up from the usual few minutes.Independent food industry analyst Zhu Danpeng said the collaboration would most likely benefit both brands. "Moutai and Luckin are the leading enterprises in the domestic liquor and coffee sectors, respectively," Zhu said. "On the one hand, Moutai accelerates its brand rejuvenation through cooperation with Luckin and on the other hand, for Luckin, its cooperation with Moutai also helps to improve its comprehensive strength and brand tone in the coffee industry." Luckin has been aggressively expanding its store portfolio in China after surviving an accounting fraud scandal in 2020 that forced it to withdraw from the Nasdaq exchange and brought it to the brink of collapse. ($1 = 7.2640 Chinese yuan renminbi) [ad_2]
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spookysaladchaos · 1 month
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China Maotai-Flavored Baijiu Lees Market Report 2023-2029
Maotai-Flavored Baijiu Lees Product Overview
Baijiu Lees refer to the fermented substances remaining in the brewing process. They are fermented from several pure grains such as sorghum, corn, and barley. They are rich in nutrients and have a unique aroma. Baijiu Lees can be used in feed, fertilizer, edible fungus culture media, brewing, biogas, etc.
Maotai-Flavored Baijiu Lees is a semi-solid by-product produced during the brewing process of Maotai-flavored baijiu.
Figure.   Maotai-Flavored Baijiu Lees Product Picture
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Based on or includes research from QYResearch: China Maotai-Flavored Baijiu Lees Market Report 2023-2029.
According to the new market research report “China Maotai-Flavored Baijiu Lees Market Report 2023-2029”, published by QYResearch, the China Maotai-Flavored Baijiu Lees market size is projected to reach USD 63 million by 2029, at a CAGR of 5.9% during the forecast period.
Figure.   China Maotai-Flavored Baijiu Lees Market Size (US$ Million)
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Based on or includes research from QYResearch: China Maotai-Flavored Baijiu Lees Market Report 2023-2029.
Market Drivers:
The downstream application market continues to expand, especially in the field of Baijiu Lees feed. With the rise of Baijiu Lees resource utilization, the number of companies involved is increasing. Currently, the market supply of Baijiu Lees feed is increasing rapidly, and the demand for Baijiu Lees is also increasing simultaneously.
Restraint:
When used as feed, Baijiu Lees are only suitable as fresh feed for pigs and cattle due to the presence of chaff. Moreover, Baijiu Lees are not suitable for long-distance transportation.
Opportunity:
At present, Baijiu Lees are generally processed through direct feeding, organic fertilizer production, biogas fermentation or direct incineration. The utilization rate is low and it is harmful to the environment. The Baijiu Lees have not been effectively utilized.  With the rise of Baijiu Lees resource utilization, Baijiu Lees is expected to turn waste into treasure and be effectively utilized. In addition to bringing higher economic benefits, it can also save food resources and further protect the environment.
Figure.   Maotai-Flavored Baijiu Lees, China Market Size
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Based on or includes research from QYResearch: China Maotai-Flavored Baijiu Lees Market Report 2023-2029.
The report profiles key players of Maotai-Flavored Baijiu Lees, such as Kweichow Moutai, Langjiu, Guizhou Xijiu, Guizhou Jinsha Wine Cellar Wine, Guizhou Guotai Liquor, etc.
In 2022, the top five manufacturers account for 72% of the market share.
About The Authors
Maocai Zhang - Lead Author
About QYResearch
QYResearch founded in California, USA in 2007.It is a leading China market research and consulting company. With over 16 years��� experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are Chinaly recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.
QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.
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