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papermoonloveslucy · 4 years

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THE BIG STREET

August 13, 1942

Producer: Damon Runyon

Director: Irving Reis

Screenplay: Leonard Spigelgass, based on the short story “Little Pinks” by Damon Runyon, first published in Collier’s magazine.

Dance Staging: Chester Hale

Gowns: Renie

Miss Ball’s Dancing Costume: Freddy Wittop

Miss Ball’s Make-Up: Perc Westmore

The film is sometimes referred to as Damon Runyon’s The Big Street.

The film premiered in New York City at the RKO Palace on August 13, 1942. That same day Disney’s long-awaited Bambi opened at Radio City Music Hall. At the Capitol, Orson Welles’ The Magnificent Ambersons, also starring Agnes Moorehead and Gil Perkins, continued its run. Nearby, at the Albee, a second-run cinema, Top Hat (1935) starring Ginger Rogers and Lucille Ball was playing. The Big Street opened nationally September 4, 1942.

“Love is something that gets you one room, two chins, and three kids.” ~ Gloria Lyons (Lucille Ball)

PRINCIPAL CAST

Lucille Ball (Gloria Lyons aka ‘Her Highness’) was born on August 6, 1911 in Jamestown, New York. She began her screen career in 1933 and was known in Hollywood as ‘Queen of the B’s’ due to her many appearances in ‘B’ movies. With Richard Denning, she starred in a radio program titled “My Favorite Husband” which eventually led to the creation of “I Love Lucy,” a television situation comedy in which she co-starred with her real-life husband, Latin bandleader Desi Arnaz. The program was phenomenally successful, allowing the couple to purchase what was once RKO Studios, re-naming it Desilu. When the show ended in 1960 (in an hour-long format known as “The Lucy-Desi Comedy Hour”) so did Lucy and Desi’s marriage. In 1962, hoping to keep Desilu financially solvent, Lucy returned to the sitcom format with “The Lucy Show,” which lasted six seasons. She followed that with a similar sitcom “Here’s Lucy” co-starring with her real-life children, Lucie and Desi Jr., as well as Gale Gordon, who had joined the cast of “The Lucy Show” during season two. Before her death in 1989, Lucy made one more attempt at a sitcom with “Life With Lucy,” also with Gordon.

Gloria’s singing voice was provided by Martha Mears, who also did Ball’s singing in DuBarry Was a Lady (1944).

Henry Fonda (Augustus Pinkerton II aka ‘Little Pinks’) first worked with Lucille Ball in the 1935 film I Dream Too Much. When Lucille Ball first got to Hollywood, the two actually briefly dated. They collaborated on the TV special “The Good Years” (1962) and the film Yours, Mine and Ours (1968). During the 1970s, Fonda and Ball often turned up on the same awards and tribute shows. Fonda was nominated for three Oscars, winning in 1982 for On Golden Pond. He also won an honorary Oscar in 1981. Fonda died in 1982 at age 77.

Barton MacLane (Case Ables) was seen in the film The Maltese Falcon (1941) but is probably best remembered for his final role, the blustery General Peterson on “I Dream of Jeannie” (1965-69).

“A fat man’s always listening to love stories, but he’s never go any to tell.” ~ Nicely Nicely Johnson

Eugene Pallette (Nicely Nicely Johnson, The Greatest Eater Alive) was seen as Friar Tuck in Robin Hood (1938) and in Mr. Smith Goes To Washington (1939).

The character of Nicely Nicely Johnson was played by Stubby Kaye, who reprised the role he played on Broadway, in the film version of Runyon’s Guys and Dolls (1955). He was so named because his usual reply to the question “How are you doing?” was typically “Nicely nicely, thank you!”

Agnes Moorehead (Violette Shumberg) was a classically trained performer who collaborated with Orson Welles on Citizen Kane (1941) and The Magnificent Ambersons (1942). She is best remembered as Samantha’s exotic mother Endora on the TV series “Bewitched” (1964-72).

Violette weighs 100 pounds, four ounces.

“She has a very large capacity for groceries.” ~ Pinks (about Violette)

Sam Levene (Horsethief) originated the role of Nathan Detroit in the Broadway stage musical of Runyon’s Guys and Dolls. Singing great Frank Sinatra played Nathan Detroit in the movie version in 1955.

Ray Collins (Professor B) also collaborated with Orson Welles on Citizen Kane (1941) and The Magnificent Ambersons (1942), along with Agnes Moorehead. He is best remembered for playing Lieutenant Tragg on “Perry Mason” from 1957 to 1965.

Marion Martin (Mimi Venus) would also be seen with Lucille Ball in Abbott and Costello in Hollywood (1945). Although she was often cast as a brassy stripper, showgirl or tough gun moll, off screen she was known to be extremely shy and retiring.

“That dame is a lump of mud!” ~Gloria (about Mimi)

William Orr (Decatur Reed) was an actor turned executive. As the head of WB Television for nine years, he was executive producer of the studio's early forays into the medium, helping to put ABC on the prime-time map with a steady staple of westerns and detective shows. In 1959 he received a Golden Globe for his contributions to television.

Vera Gordon (Mrs. Lefkowitz) emigrated with her family from Russia when she was seven years old. She became involved in the theatre and was active in silent films and early talkies. She had previously appeared with Lucille Ball in 1938′s Having Wonderful Time.

George Cleveland (Col. Venus) makes his fourth film appearance with Lucille Ball. In 1949 they also did Miss Grant Takes Richmond. He is best remembered for playing Gramps on “Lassie” (1954-57).

Ozzie Nelson (Himself) was considered the pre-eminent TV dad of the 1950s thanks to his successful family sitcom “The Adventures of Ozzie and Harriet” (1952-66). Before TV fame, he was a bandleader with his wife Harriet the lead singer. Nelson later appeared on several talk shows with Lucille Ball.

UNCREDITED CAST (with connections to Lucille Ball)

Baby (Gloria’s Pekingese Dog)

Louise Beavers (Ruby, Gloria’s Maid) went on to appear in three more films with Lucille Ball: DuBarry Was a Lady (1943), Lover Come Back (1946), and The Facts of Life (1960).

Charles Cane (McCarty, Holland Tunnel Policeman) also appeared with Lucille Ball in The Dark Corner (1946) and as one of the theatre patrons at “Over The Teacups” in “Ethel’s Birthday” (1954) which also featured Big Street extras Bess Flowers, James Conaty, Sam Harris, and Harold Miller.

Jack Chefe was seen as a Paris waiter in “Lucy Meets Charles Boyer” (ILL S5;E19) and played a bellhop in “Lucy and John Wayne” (ILL S5;E2) and had also appeared in five films with Lucille Ball, including playing a waiter in Forever, Darling. Of Chefe’s 358 film roles, 165 were waiters!

James Conaty (Nightclub Patron) was also seen with Lucille in I Dreamed Too Much (1935), Lured (1947), and The Long Long Trailer (1953). He was one of the theatre patrons at “Over The Teacups” in “Ethel’s Birthday” (1954) which also featured Big Street extras Bess Flowers, Charles Cane, Sam Harris, and Harold Miller.

Hans Conried (Waiter) played Harry Martin in “Redecorating” (ILL S2;E8) and Percy Livermore in “Lucy Hires an English Tutor” (ILL S2;E13), both in 1952. He also did two episodes of “The Lucy Show,” both as her music tutor Dr. Gitterman in 1963.

Pedro de Cordoba (Doctor) was also seen with Lucille Ball in Five Came Back (1939).

Helen Dickson (Florida Club Patron) had appeared with Lucille Ball in Carnival (1935) and Two Smart People (1946). She was one of the aging flapper showgirls in “Ricky Loses His Voice” (ILL S2;E9) in 1952.

Jimmy Dime (Truck Driver / Stunts) was seen with Lucille Ball in 1951′s The Magic Carpet. He did a half dozen episodes as a background players on Desilu’s “The Untouchables” (1959-61).

Eddie Dunn (Mulvaney) was also part of Ziegfeld Follies (1945) featuring Lucille Ball.

Jay Eaton (Late Night New York Nightclub Patron) did a total of nine films with Lucille Ball between 1934 and 1949, including her other Damon Runyon film Sorrowful Jones (1949).

Bess Flowers (Florida Nightclub Patron) aka 'Queen of the Extras’ made numerous uncredited background appearances on both “I Love Lucy” and “The Lucy Show.” She holds the record of the most film collaborations with Lucille Ball: 17.

Karen X. Gaylord (Florida Club Patron) was also part of Ziegfeld Follies (1945) featuring Lucille Ball.

Charlie Hall (Caviar Waiter) also did Kid Millions with Lucille Ball and went on to do four more films with her until 1942.

William Halligan (Detective) was also with Lucille Ball in 1940′s You Can’t Fool Your Wife.

Art Hamburger (Joe Duffle, Eating Contest Opponent) makes his final of three screen appearances. He became an associate director. This is his only time working with Lucille Ball.

Joe Duffle is from Boston and weighs 337 and a half pounds. There is some irony that Nicely Nicely (then Violette’s) eating contest opponent is actually named Hamburger.

Mary Halsey (Showgirl) also did Seven Days Leave with Lucille Ball in 1942.

Sam Harris (Passerby on Florida Boardwalk) was in the background of a dozen Lucille Ball films, as well as being seen on “I Love Lucy,” “The Lucy-Desi Comedy Hour” and “The Lucy Show.” He was one of the theatre patrons at “Over The Teacups” in “Ethel’s Birthday” (1954) which also featured Big Street extras Bess Flowers, Charles Cane, James Conaty, and Harold Miller.

Jack Herrick (Mindy’s Customer) was also seen with Lucille Ball in The Bowery (1933).

John Indrisano (Mug at Mindy's) was also seen with Lucille Ball in The Facts of Life (1960).

Tiny Jones (Small Friendly Neighbor) was seen with Lucille Ball in A Girl, A Guy, and a Gob (1934) and Five Came Back (1939).

Donald Kerr (Pete the Passer) appeared in eight films with Lucille Ball between 1936 and 1954.

Wilbur Mack (Florida Club Patron) appeared in three more films with Lucille Ball: Thousands Cheer (1943), Ziegfeld Follies (1945), and Lured (1947).

George Magrill (Mug at Mindy's / Stunts) appeared with Lucille Ball in ten films between 1933 and 1949.

Richard Martin also did Seven Days Leave with Lucille Ball in 1942

Tony Merlo (Mug at Mindy's) was also seen with Lucille Ball in Dance, Girl, Dance (1940) and Broadway Bill (1934).

John ‘Skins’ Miller (Truck Driver) was also with Lucille Ball in Fancy Pants (1950) and Sorrowful Jones (1949).

Harold Miller (Florida Club Patron) shares 13 film credits with Lucille Ball. He was one of the theatre patrons at “Over The Teacups” in “Ethel’s Birthday” (1954) which also featured Big Street extras Bess Flowers, Charles Cane, James Conaty, and Harold Miller. Harris would return for “Lucy and the Loving Cup” (S6;E12) as a subway strap hanger. He appeared in six episodes of “The Lucy Show,” the last one being as a party guest on “My Fair Lucy” (1965).

Bert Moorhouse (Florida Club Waiter) did nine films with Lucille Ball from 1933 to 1954.

Frank Moran (Mug at Mindy’s) makes his final of five film appearances with Lucille Ball.

George Noisome (Newsboy) also appeared with Lucille Ball in That’s Right, You’re Wrong (1939).

Barry Norton (Florida Club Patron) was also seen with Lucille Ball in Nana (1934) and Dance, Girl, Dance (1940).

Frank O’Connor (Police Captain at Holland Tunnel) did nine films with Lucille Ball from 1933 to 1946.

Gil Perkins (Mug / Stunts) was aboard the train when Lucy and Ricky headed home from California in “The Great Train Robbery” (ILL S5;E5). He was seen in The Fuller Brush Girl (1950) with Lucille Ball. He made one appearance on “Here’s Lucy” (above right) in 1970.

Bob Perry (Toupee, Associate of Ables / Stunts) was also seen with Lucille Ball in Stage Door (1937) and Joy of Living (1938).

Ralph Peters (Florist) was also with Lucille Ball in Sorrowful Jones (1949).

Addison Richards (Dr. Mitchell) played the American Consul in “Lucy Goes To Mexico” (LDCH 1959) as well as three other films with Lucille Ball.

Dewey Robinson (Truck Driver) did five other films with Lucille Ball.

Shimen Ruskin (Waiter Captain at Florida Club) was previously seen with Lucille Ball in Having Wonderful Time (1938) but is best remembered as Mordcha in the film Fiddler on the Roof (1971).

Hector V. Sarno (Friendly Neighbor) was also with Lucille Ball in Muss ‘em Up (1936).

Harry Shannon (Florida Doctor) was seen with Lucille Ball and Desi Arnaz in Too Many Girls (1940). He played Jim White (above center), photographer in “Men Are Messy” (ILL S1;E8) in 1951. He is probably best remembered as the father of Rose (Rosalind Russell) in Gypsy (1962).

Walter Soderling (Doctor at Mindy’s) was with Lucille Ball in Easy To Wed (1946).

Mary Stuart (Showgirl) was also seen with Lucille Ball in Seven Days Leave (1942). She is best remembered for her four decade run as Mary on “Search for Tomorrow”.

Elliott Sullivan (Tramp) was also in That’s Right, You’re Wrong (1939) and Next Time I Marry (1938) with Lucille Ball.

Harry Wilson (Fethington) did four other films with Lucille Ball between 1934 and 1950. He was also an extra on Desilu’s “Untouchables” (1959-62).

Marie Windsor (Florida Club Patron) was also in Critic’s Choice (1963) with Lucille Ball.

BIG STREET OPENING

"Loser's Lane - the sidewalk in front of Mindy's Restaurant on Broadway - is not as high-toned a trading center as Wall Street, but the brokers are a lot more colorful. Generally they prefer to put their money on a prizefight or horse race, but when the action slows, anything can happen and it usually does. Tonight, for example, the citizens of the Lane are discussing the latest contest in their usual quiet way..."

BIG STREET TRIVIA

The Big Street was a nickname for Broadway, where this movie's plot starts, and where all Runyon's stories take place. The film opens at West 50th and Broadway in New York City, with the marquee of the Capitol Theatre in the background.

Damon Runyon originally wanted to cast Charles Laughton and Carole Lombard in the lead roles, but neither one was interested in the project. The two had previously paired on White Women (1933) and They Knew What They Wanted (1940), Lombard suggested the producer consider her friend Lucille Ball and, despite pressure by RKO to hire a better-known actress, Runyon offered her the role. Unaccustomed to playing series roles, Lucille asked advice from Laughton on how to approach such a difficult part. Laughton told her not to hold back: “If you are going to play a bitch, play a bitch!”

Ball later recalled that at the time she was cast, "nothing much seemed to be happening for me at the studio. My $1000 weekly paycheck came regularly, but I was still a regular among the Bs."

Philadelphia Daily News ~ June 6, 1942

Reports that Lucille Ball sent a $25 War Bond to each of the ten girls that were fired from backing her up on “The Big Street”.

During filming, Lucy’s new husband Desi Arnaz felt so insecure about leaving Lucy and Fonda alone together that he’d often pop by the set to keep an eye on them. His paranoia so exasperated director Irving Reis that he finally banned him from the set.

This was Lucille Ball’s favorite of her nearly 80 films. She felt her performance was unjustly ignored by the Academy.

The vocals for "Who Knows?" by Harry Revel and Mort Greene, performed by Gloria in Case's Manhattan club, were provided by Martha Mears. The character later reprises the song with Ozzie Nelson and his orchestra in the Miami nightspot.

The film was re-released in 1955, at the height of Lucille Ball’s television success. Although Fonda remains first billed, Ball’s photo clearly indicates that she is the drawing card.

Damon Runyon also created the source material for the hit Broadway musical Guys and Dolls (1950), which starred Robert Alda, who went on to make several appearances on “The Lucy Show.” The two stories share the character of Nicely Nicely Johnson. When the film version was made by MGM in 1955, Lucy and Desi were also under contract to the studio. A brief clip of the film was inserted into the middle of an episode of “I Love Lucy” called “Lucy and the Dummy” (S5;E3), although the clip was removed after its initial airing. Further, when Lucille Ball first came to Hollywood, before becoming a contract player at RKO, she worked for Sam Goldwyn as one of the Goldwyn Girls. In Guys and Dolls, the Hot Box Girls are played by the Goldwyn Girls.

In 1949, Lucille Ball starred in another film based on a Damon Runyon story, Sorrowful Jones, a remake of the 1934 Shirley Temple film, Little Miss Marker.

Damon Runyon was a big fan of Lindy’s, a Manhattan restaurant famous for their cheesecake, and wrote the eatery into his books as Mindy's. The musical Guys and Dolls, based on Runyon's writings, immortalizes Lindy's in one of its songs. In “Ricky’s Contract” (ILL S4;E10), Lucy tells Fred and Ethel that Ricky took his entire band to Lindy’s to celebrate learning that he had been offered a movie contract.

In The Big Street, a sympathetic Pinks decides to take Gloria to Florida to recuperate - by pushing her wheelchair the entire way - starting with the Holland Tunnel! Although Lucy and Fonda never left Hollywood, the locations are achieved by rear projection and establishing footage.

The Holland Tunnel figures into “I Love Lucy,” not once - but twice. In “The Marriage License” (ILL S ), after finding out that her marriage license may be invalid, Lucy goes on a twelve hour walk to East Orange, New Jersey. “How I ever got through the Holland Tunnel, I don’t know.”

The Holland Tunnel will be mentioned again three years later in “Lucy Learns to Drive” (ILL S4;E11). Reportedly, she tried to make a u-turn in the Holland Tunnel resulting in traffic being tied up to East Orange, New Jersey.

Action is also set in Miami Beach, Florida. Pinks and Gloria hitchhike there to visit with Nicely Nicely and Violette who are operating a night spot there.

In “Off To Florida” (ILL S6;E6), Lucy and Ethel also hitchhike to Miami Beach Florida after being left on the side of the road by their ride share, a suspected hatchet murderess. They arrive at the North Miami train station covered in chicken feathers from riding in the back of a poultry truck.

Doting Pinks has a pet name for haughty Gloria: 'Your Highness'. In Florida, her friends conspire to get people to come and hear her sing by fibbing that she is the Princess of Corolia, a fictional place.

In “The Publicity Agent” (ILL S1;E31), Lucy conspires to get Ricky more publicity by pretending to be a fawning fan of royal blood: ‘The Maharincess of Franistan’!

FAST FORWARD!

On a 1971 episode of “The Dick Cavett Show" with guests Lucille Ball, Carol Burnett, and Lucie Arnaz, Lucie compliments her mother's dramatic performance in the film.

The film is referenced in the television film Lucy & Desi: Before the Laughter (1991)

A poster for the film is on Lucy’s dressing room wall in Lucy, a 2003 TV movie.

The Big Street turns up in the TV listings in the low budget film Hollywood Mouth (2008) starring Joe Bologna.

A clip from the film is featured in a montage during “AFI Life Achievement Award: A Tribute to Henry Fonda” a 1978 special attended by Lucille Ball.

Henry Fonda: The Man and His Movies (1982) contains dressing room and dance floor scenes with Lucille Ball.

The Emmy-winning documentary Lucy and Desi: A Home Movie (1993) features a brief clip from the movie.

When Cher is TCM Guest Programmer in 2011, she selects The Big Street as one of her films to be aired.

In December 1948, Lucille Ball reprised her role on radio with John Garfield taking the role of Pinks.

The Big Street on VHS.

The Big Street is available on DVD from Warner Home Video. It is also part of the Lucille Ball Collection DVD, which also includes Dance, Girl, Dance, DuBarry Was A Lady, Critic’s Choice, and Mame.

#The Big Street #lucille ball

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spongeriddle1 · 2 years

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lgbtqreads · 2 years

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New Releases: August 2022

Riley Reynolds Crushes Costume Day by Jay Albee (1st) Note: This is the first book in a new series that has four books releasing on this date. It’s book week at school, and nonbinary fourth grader Riley and their best friends craft hard for the Dress Like Your Favorite Character Day. Colorful fabric! Paint! Glitter! They are ready to make the biggest and best group costume ever! But most of the…

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aintshitbiz · 4 years

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Masterpiece Quy ft. Benny Blanca "Get A Bag" Masterpiece Quy is an American singer, songwriter and model. Born and raised in Paterson, New Jersey, Quy performed in various talent showcases and began her career as a singer and songwriter in 2014. In 2016, Quy featured on HipHop singles “Drink or 2” by Rackboy Cam and later in 2018, “Don’t Need You” featuring Jay 45 & Albee Al. In 2020, Quy made her claim as a solo artist with her melodic and edgy singles such as “365” and “Never Love Again” in 2020. Quy’s latest single “Gone Gone” was produced by Frenzy and released on June 2020. Masterpiece Quy Releases Her Second Sophomore Single featuring New Jersey native Benny Blanca .This Singer/Songwriter’s fiery delivery and soothing SoundMixed with Benny Blanca’s Flow just make this a girl power smash checkOut This New Release and get a vibe From These Two ladies. Follow on Instagram: https://www.instagram.com/masterpiecequy

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356mission · 7 years

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List of artists who have participated in exhibitions at 356 Mission: 2013 Laura Owens Math Bass Mike Bouchet Sarah Braman Sara Clendening Barry Johnston Kricket Lane Daniel McDonald Pentti Monkkonen Matt Paweski Jennifer Rochlin Colin Snapp Jessica Stockholder Oscar Tuazon Daniel Turner Amy Yao Eric Palgon Yshai Yudekovitz Nicholas Arehart Bridget Batch + Kevin Cooley Danielle Bustillo Joey Cannizzaro Jamie Hilder Meghan Gordon Becca Lieb Mindy Lu David Sikander Muenzer Bryne Rasmussen-Smith + Andrew Smith-Rasmussen Tatiana Vahan Sturtevant Shimon Minamikawa 2014 John Kaufman Scott Reeder Oliver Payne Yuki Kimura Alex Katz Michael Dopp, Calvin Marcus, and Isaac Resnikoff Trevor Shimizu Becca Albee Brody Albert and Kaeleen Wescoat-O'Neill Lilly Aldriedge Katie Aliprando Mark Allen Dewey Ambrosino Marie Angeletti Eika Aoshima Jonathan Apgar Cory Arcangel Jacinto Astiazaran Lisa Anne Auerbach John Baldessari Judie Bamber Ray Anthony Barrett Peter Barrickman Darcy Bartoletti Math Bass Stephen Berens Jennifer Berger Molly Berman Cindy Bernard Amy Bessone Lucas Blalock Seth Bogart Jennifer Bolande Joseph Bolstad Elba Bondaroff Marco Braunschweiler Brian Bress Brian Briggs and Laura Copelin Delia Brown Sally Bruno Edgar Bryan Elizabeth Bryant Jedediah Caesar Jedediah Caesar and Kate Costello (Extraterrestrial) Sarah Cain Kristin Calabrese Ingrid Calame Ross Caliendo Joshua Callaghan Brian Calvin Andrew Cannon Ben Carlson Jae Choi Milano Chow Donna Chung Jonathan Clarke Sara Clendening Justin Cole Kelly Marie Conder Matt Connors Vanessa Conte Alika Cooper Liz Craft Meg Cranston Cameron Crone CH Cummings Lila De Magalheas Dave Deany Michael Decker Gracie DeVito Michael Dopp Katie Douglass Lauren Dudko Julia Dzwonkoski and Kye Potter Mari Eastman Brad Eberhard Clifford Eberly Shannon Ebner Benjamin Echeverria Ken Ehrlich Alyse Emdur Karl Erickson Ron Ewert Ann Faison Cayetano Ferrer Gabrielle Ferrer Luke Fischbeck Katy Fischer Morgan Fisher Jesse Fleming Maya Ford Simone Forti Brendan Fowler Magdalena Suarez Frimkess Erik Frydenborg Francesca Gabbiani and Eddie Ruscha Nikolas Gambaroff Kathryn Garcia John Geary Veronica Gelbaum Rashell George Laeh Glenn Samara Golden Piero Golia Sayre Gomez Hannah Greely Justin John Greene Cassandre M. Griffin Katie Grinnan Mark Grock Julian Gross Karin Gulbran Jamal Gunn Becker Karl Haendel Mark Hagen Rick Hager Kate Mosher Hall Kevin Hanley Justin Hansch Peter Harkawik Jenny Hart Jeff Hassay Michael Henry Hayden and Anthony Lepore Carol Hendrickson James Herman Nick Herman Roger Herman Marcus Herse Paul Heyer Ian Hokin Evan Holloway Violet Hopkins and Foxy Production Jonathan Horowitz Amy Howden-Chapman Joe Hoyt Melissa Huddleston Cannon Hudson Amy-Claire Huestis Raymie Iadevaia Mitsuko Ikeno Daniel Ingroff Charles Irvin Alex Israel James Iveson Johanna Jackson Dain Johnson Kathleen Johnson Barry Johnston Emily Joyce E'wao Kagoshima Stanya Kahn Glenn Kaino, Sadie Kaino, and Stella Kaino Raffi Kalenderian Sanya Kantarovsky Matt Keegan Michael John Kelly Sean Kennedy Julie Kirkpatrick Karen Kilimnik Tom Knechtel Keith Rocka Knittel Rebecca Kolsrud David Korty Greg Kozaki Max Krivitzky Cyril Kuhn Rosina Kuhn Andrew Kuo Shio Kusaka Joel Kyack Molly Larkey Elad Lassry Tom Lawson William Leavitt Ann Leese Sarah Lehrer-Graiwer Alex Lemke Julia Leonard Anthony Lepore Sharon Lockhart Nick Lowe Tim Lokiec Andrea Longacre-White Anaïs Lozano Christopher Lux Caleb Lyons Matt MacFarland Ashley Macomber Tobias Madison Becca Mann Josh Mannis Chloé Maratta Calvin Steele Marcus Frank Masi Max Maslansky Katie S. McCauley and Bradly D. Fischer Danny McDonald Ross McLain Alex Meadows Jason Meadows Mieko Meguro Dain Mergenthaler Matt Merkel Hess and Conrad Merkel Donato Mezzenga Dianna Molzan Pentti Monkkonen Rebecca Morris Jane Moseley Hanne Mugaas Joshua Nathanson Davida Nemeroff Ruby Neri Ryan O'Halloran Tara Jane O'Neil J.D. Olerud Silke Otto-Knapp Robin Paravecchio and Ignacio Genzon Michael Parker John Parot Jane Parshall Julia Paull Mary Pearson Andrew Hirsch Perlman Jon Pestoni Primo Pitino Todd Pleasants Megan Plunkett Monique Prieto Jon Pylypchuk Chadwick Rantanen Sarah Rara Josh Reames Isaac Resnikoff Michael Rey John Riepenhoff Carolyn Pennypacker Riggs Shelby Roberts Jennifer Rochlin Ry Rocklen Torbjorn Rodland Mark A. Rodriguez Alix Ross & Morgan Ritter Amanda Ross-Ho Amanda Ross-Ho and Erik Frydenborg with Jorge, Mother, and Bud Nancy Sandercock Melinda Sanders Aaron Sandnes Rachelle Sawatsky Asha Schechter Carolee Schneeman Max Schwartz Zach Schwartz John Seal David Benjamin Sherry Peter Shire Flannery Silva Alex Slade Ryan Sluggett Alexis Smith Barbara T. Smith Jen Smith Joe Sola Frances Stark Linda Stark Jason Starr A.L. Steiner LeRoy Stevens Kate Stewart Thaddeus Strode Ricky Swallow Jordyn Sweet Martine Syms Tara Tavi Paul Theriault Amanda Tollefson Beatrice Valenzuela Monique Van Genderen Sigrid Vejvi Mark Verabioff Laura Vitale Erika Vogt Amy Von Harrington Christine Wang Mary Weatherford Michael Webster Benjamin Weissman John Wesley Brica Wilcox Chris Wilder Elise Marie Wille Lisa Williamson Lena Wolek Nate Wolf Jonas Wood Suzanne Wright Aaron Wrinkle Wendy Yao Jason Yates Michael Zahn Bari Ziperstein Jesse Fleming Larry Sultan André-Pierre Arnal Pierre Buraglio Louis Cane Noël Dolla Daniel Dezeuze Christian Jaccard Jean-Michel Meurice Bernard Pagés Jean-Pierre Pincemin Patrick Saytour Claude Viallat 2015 Anna Helm Lisa Lapinski Jay Chung & Q Takeki Maeda Lisa Anne Auerbach Lucky deBellevue Rochelle Feinstein Dane Johnson Jane Kaplowitz Max Krivitzky Ann Leese Cary Leibowitz Paul McMahon Rob Pruitt Sam Roeck Ruth Root Jason Rosenberg Theo Rosenblum + Chelsea Seltzer Joe Scanlan Lena Wolek Sam Anderson Becca Albee Eric Wesley Ben Vida Katy Fischer Kerry Tribe Graham Lambkin Shahryar Nashat Seth Bogart Nancy Lupo and Molly McFadden Rebecca Morris Gary Indiana 2016 Susan Cianciolo Seth Price Wayne Koestenbaum Lutz Bacher Chris Domenick & Em Rooney Wu Tsang Maggie Lee Eric VVysokan John Seal 2017 Trisha Baga Brian Sharp David Reed Henning Bohl C-Brushammer COBRA Daisuke Fukunaga Naotaka Hiro Ken Kagami Veit Laurent Kurz Soshiro Matsubara Puppies Puppies Stephen G. Rhodes Trevor Shimizu Yosuke Takayama Yuji Agematsu Nancy Arlen Jeremy Anderson Hans Bellmer Bill Bollinger Lee Bontecou Robert Breer Dan Burkhart Cameron Nicolas Ceccaldi Magalie Comeau Tony Conrad Jay DeFeo Michaela Eichwald Agustin Fernandez Terry Fox Ilka Gedő Jean-Léon Gérôme Bill Hayden Matt Hoyt Steve Keister Mike Kelley William Leavitt Lee Lozano Robert Mallary Harold Mendez Henri Michaux Eric Orr Tom Rankin Deborah Remington John Singer Sargent Michael E. Smith Unica Zürn Jacqueline Kiyomi Gordon

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creativesage · 5 years

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(via Many Great Business Innovations Started as New Ways of Reaching Customers)

By Paul Sloane

Instead of finding a new product or a new market try looking for a new route to an existing market.

In the late 19th century people living in rural America had to go into town to their local store to buy the goods they needed. The selection was poor and the items were expensive. A young railway company agent, Richard Sears, decided to try a new approach. Together with a watchmaker, Alvah Roebuck, he set up a mail order catalogue – initially offering watches and jewellery but expanding over the years to include a vast array of goods. They used the railroad and post office networks to deliver goods. The catalogues were novel, exciting and appealing to clients. Sears Roebuck became the world’s largest retailer.

In 1886 David McConnel found a new way to sell cosmetics. His sales agent, Mrs P.F.E. Albee, was the first Avon Lady. Using a network of women sales agents to sell directly to women in their homes, Avon grew rapidly. By 1928 Avon had 25,000 representatives. Avon has continued to grow and to empower women. It has more women in management positions (some 85%) than any other Fortune 500 company. It is estimated that 90% of American women have at some time bought something from Avon.

In 1959 two High School friends, Jay Van Andel and Richard DeVos, founded a company called Amway, an abbreviation for ‘American Way.’ They developed an innovative sales approach based on multi-level marketing networks. They sold a concept of owning your own business to people who sold their products and they convinced people to convince their friends of the benefits of the business model. It grew exponentially. The products were incidental; the network sold the model of the network. It is now a multi-billion dollar corporation with over 3 million business owners operating in 80 countries.

In the early 1990s Microsoft dominated the PC software market with their desktop packages sold through distributors, dealers and retail outlets. Anyone trying to sell a new software package faced huge barriers to entry. A little company called Netscape found a way to bypass the traditional channels by offering their browser product, Navigator, as a free download on the internet. They charged for professional and developer versions. At the time it was a revolutionary way to distribute software. Netscape became leaders in the browser market.

We tend to think of innovation in terms of new products and services but new routes to market can be far more effective means to gain competitive advantage. There is a new way to reach the customers you serve today and the customers you want to reach tomorrow. So find it. Spend some time focusing on this issue, brainstorm new routes to reach clients and new ways to sell. It could be the best innovation investment you make.

[Entire post, click on the title link to read it at Destination Innovation.]

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An innovation colleague, Paul Sloane, is Editor of the Amazon best-selling business book, A Guide to Open Innovation and Crowd Sourcing: Advice from Leading Experts, with a foreword by Henry Chesbrough (Kogan Page, 2011). Cathryn Hrudicka, Founder, CEO and Chief Imagination Officer of Creative Sage™, is one of the contributing authors. You can order it here: http://amzn.to/OI_CS

Cathryn Hrudicka co-wrote the chapter, “Building the Culture for Open Innovation and Crowd Sourcing,” with Gwen Ishmael and Boris Pluskowski — more information about all of the co-authors and the contents of this book is available at: http://bit.ly/OI_CS_Google

At Creative Sage™, we can help you maximize the value of your open innovation and crowdsourcing or crowdfunding projects and gain the insights you need to move forward most effectively. To discuss your organization’s situation, please feel free to give us a call, at 1-510-845-5510 (PST, in the San Francisco Bay Area/Silicon Valley). You can also contact us by email and visit our web site for more information. We look forward to working with you and helping you get real results.

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#openinnovation #crowdsourcing #crowdfunding #oi #businessmodels #businessmodelinnovation #customers #markets #routetomarket #innovation

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azrielsiphons · 7 years

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Reading List! (Not of the YA or NA Genre)

Yesterday I got a question in my ask about any wisdom from yours truly and I said to read more things that challenge your worldview and force you out of your comfort zone. I gave a short list of suggested books but I have expanded it upon request. So here you go!

-Confessions, by Augustine (I read this at least three or four times a year, it’s an autobiography and testimonial based in a Christian worldview but valuable for anyone in my opinion)  -The Art of War, by Sun Tzu  -The Analects, by Confucius  -Atlas Shrugged, by Ayn Rand  -Plutarch’s Lives vol. one and two (autobiography)  -Socrates: A Man for Our Times, by Paul Johnson  -No Hiding Place: An Autobiography & Asylum: An Alcoholic Takes the Cure, by William Seabrook (this book man… read it.) -Ann Judson: The Missionary Life for Burma (Ann Judson is one of my personal heroes) -Their Eyes Were Watching God, by Zora Neale Hurston -Who’s Afraid of Virginia Woolf, by Edward Albee (a play, necessary read in my opinion) -Death of a Salesman, by Arthur Miller (yet another play, I’m a theater person and honestly that’s a whole separate list) -1984, by George Orwell (most people read this in high school but if you haven’t DO IT) -Night, by Elie Wiesel (much more well known as of late, but it you haven’t read it it will change your life. Read it twice a year at LEAST) -The Grapes of Wrath and East of Eden, both by John Steinbeck -Pilgrim’s Progress, by John Bunyan (fun fact: this book has NEVER been out of print since first being published) -Anthem, by Ayn Rand -A Room of One’s Own, by Virginia Woolf -The Handmaid’s Tale, by Margaret Atwood (holy SHIT) -The Metamorphosis, by Franz Kafka -A Brief History of Time, by Stephen Hawking -A Chance to Die: The Life and Legacy of Amy Carmichael, by Elisabeth Eliot (Elisabeth Eliot is one of my other big heroes, honestly if you like or are interested in any Christian literature read this - you don’t have to be a believer to appreciate it) -The Lives of the Most Excellent Painters, Sculptors, and Architects, by Giorgio Vasari (literally SO COOL) -The Man Without a Country, by Edward E. Hale (if you’re like me and got interested in early American history thanks to Hamilton, READ THIS) -12 Years a Slave, by Solomon Northup (I don’t care if you’ve seen the movie or haven’t, read this) -Letter from a Birmingham Jail, Dr. King -Hunger, by Knut Hamson (reading this is an odd experience on it’s own, even more odd knowing that Hamson was a Nazi sympathizer) -Why Don’t We Learn from History, and Strategy, both by BH Liddell Hart (I haven’t read these yet but apparently they are a must) -Ask the Dust, by John Fante -Death Be Not Proud, by John Gunther (a profound reading experience) -Losing the War, by Lee Sandlin (I haven’t read this yet either, apparently it’s an essay about WWII that’s a necessary read for everyone. My theater professor recommended it and I trust the hell out of him. I think it’s free online) -The Measure of My Days, by Florida Scott Maxwell (READ THIS) -The Power Tactics of Jesus Christ and Other Essays, by Jay Haley (I promise, this isn’t what you expect it to be)

That’s it for now! Hope this list helps someone expand their reading comfort zone!

#fuckyeahazriel recs #book recommendations

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ileenar-blog1 · 7 years

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50 CITAÇÕES DE MARKETING DIGITAL

Citações (ou aspas) são formas poderosas de chamar a atenção e passar uma mensagem de uma forma simples. Indica as frases dos grandes autoridades e especialistas para trazer credibilidade para o assunto que está sendo tratado, funcionam muito bem nos pólos e na conferência, e mostrar o seu conhecimento e a investigação por parte do apresentador.

Se você estiver trabalhando com Marketing Digital, você vai adorar estes 50 citações relevantes de profissionais na nossa área que escolhemos:

1) “Se você tem mais dinheiro do que o cérebro, você deve se concentrar em marketing de interrupção. Se você tem mais cérebro que dinheiro, você deve se concentrar em Marketing de Entrada” de Guy Kawasaki

2) “para ter sucesso com um blog não é escrever um post a chave, é agir bem dia após dia, e ajudar algumas pessoas em um tempo de” Arão Parede

3) “A Internet é como os agentes de Holywood: falar com você sempre que você não está por perto para comentar sobre o” Chris Brogan e Julien Smith [Tweet]

4) “Nos últimos 10 anos, as empresas foram treinados para usar diferentes meios de comunicação, mas de marketing digital será o guarda-chuva para tudo”, disse Larry Weber

5) “eu vi uma certa epidemia do medo de “perder o controle” da marca on-line, quando, na verdade, você tem controle sobre o mesmo únicas coisas que eles têm sempre: como você apresentar sua empresa e como idade” Jay Baer e Âmbar Naslund

6) “É melhor pensar de ferramentas de mídia social como uma forma de aumentar a opinião dos seus clientes em vez de melhorá-la” por Joshua Porter

7) “Se você quer dobrar o seu volume de negócios é muito mais fácil para dobrar sua taxa de conversão do que o dobro de seu tráfego” Jeff Eisenberg [Tweet]

8) “patrocinador Links para ser capaz de viver isolado em uma empresa. Já SEO envolve todas as coisas!” Sete Besmirtnik [Tweet]

9) “A coisa interessante sobre as médias, é o que eles escondem a verdade de forma muito eficaz” Avinash Kaushik. [Tweet]

10) “Se a Internet é de fato um lugar, ele começa a parecer cada vez menos uma biblioteca e mais de um rio”, de Pedro da Vanzo

11) “Nunca deixe seus anúncios escrever verifica que o seu site pode não compensar o” Avinash Kaushik. [Tweet]

12) “Não é o trabalho de SEO para fazer um porco para começar a voar. É o trabalho de SEO para fazer uma re-engenharia e genética no site para fazer uma águia,” Bruce Clay

13) “Web Analytics é um extintor de incêndio. Seu site está no fogo e fazer você queimar dinheiro” Melin Mann [Tweet]

14) “a Empresa que costumava usar a mídia para divulgar informações, agora tornaram-se os meios de comunicação, eles possuíam o” Andrew Nachison [Tweet]

15) “para Publicar o conteúdo que você mostrar para seus compradores que você compreender os seus problemas e mostrar como resolver é o de que você precisa para gerar credibilidade” Ardath Albee

16) ” Quando você está lidando com os relatórios diários e suas métricas são muito mais densos, tudo pode parecer importante. É difícil saber o que explorar e o que ignorar, então você acaba fazendo tudo. Então, não é nenhuma surpresa que a sua empresa não” Avinash Kaushik

17) “Um site para tentar a liberação de apenas três tipos de resultados: aumentar as vendas, reduzir custos ou melhorar a satisfação do cliente/lealdade do cliente. Só isso. Três simples coisas. Todas as coisas que você faz em seu site deve contribuir para estes três resultados.” Avinash Kaushik

18)“Qualquer profissional de links patrocinados em ferramentas de busca, vai dizer que o CTR aumentou muito depois, o título de seu anúncio para refletir exatamente as palavras-chave digitadas em que o usuário” Andew Goodman

19) “O texto de seu anúncio no google Adwords deve estar sempre ligado à palavra-chave esta em um grupo exclusivo. Diferentes grupos de anúncios diferentes,” Andew Goodman

20) “Sempre molde de sua publicidade para fazer ou sugerir uma promessa de que sua Página de Destino pode atender” Howie Jacobson [Tweet]

21) “o Pensamento claro se torna a escrita clara: ninguém existe sem o outro”, de William Zinsser [Tweet] 22) “a Analogia torna possível compreender um compacto mensagem porque eles invocam conceitos que você já sabe,” Dan e Chip Heath [%80%9CAnalogias%20tornam%20poss%C3%ADvel%20entender%20mensagens%20compacta%20porque%20invocam%20conceitos%20que%20voc%C3%AA%20j%C3%A1%20conhece%E2%80%9D%20Dan%20e%20Chip%20Heath%20http%3A%2F%2Fbit.ly%2FQ7QWqv’ target=’_blank’ dados-wpel-link= “externo” rel= “external noopener noreferrer’>Tweet]

23) “o que é informação sobre os alimentos, é bastante óbvio: a atenção do receptor. A abundância de informações, cria pobreza de atenção” de Herbert Simon

24) “Escrever algo que vale a pena ler ou faça algo que vale a pena escrever” Benjamin Franklin [Tweet]

25) “tenha em mente que a análise da Web são ferramentas – não termina. Eles não podem dizer por que os visitantes se comportam da maneira que eles fazem ou as melhorias que você deve fazer,” Brian Clifton

26) “para Analisar os dados de Web Analytics é como ir para a academia: a não ser que você fizer isso regularmente, não vale a pena fazer. Você só vai ficar frustrado com a forma como a última sessão, houve pouco impacto,” Brian Clifton

27) “Há 10 anos, a eficácia do marketing depende do peso de sua carteira. Hoje, a eficiência do mercado depende do tamanho do seu cérebro” Brian Halligan

28) “a Tentar aumentar as vendas simplesmente por trazer mais tráfego para um site que tem baixa taxa de conversão é como tentar manter completo com um balde que vazamentos não coloque mais água em vez de tapar o buraco” de Bryan Eisenberg

29) “Para ter sucesso e crescer as vendas de sua empresa, você precisa encaixar o marketing da sua empresa e a forma como suas perspectivas de conhecer e comprar os seus produtos” – Brian Halligan

30) “em vez de “fazer as coisas direito, independentemente de qualquer coisa,” pesquisa de marketing exigem que você fizer isso errado rapidamente e, em seguida, corrigir o” Mike Moran

31) “Apesar do seu tempo e atenção têm limites, exigências de seu tempo e atenção são infinitas” Merlin Mann [Tweet]

32) “o Marketing não é sobre a sua agência de ganhar prêmios. É sobre a sua empresa vencedora negócios”, de David Meerman Scott [Tweet]

33) “Sempre penso sobre o que o usuário deve digitar” Matt Corte [Tweet]

34) “o Marketing não é mágica, não existe uma ciência por trás do” Dan Zarrela [Tweet]

35) “Um apelo à acção, o pior sua vez, é o “fale conosco”. Se é isso que você utilizar o site, alterá-la assim que possível” Brian Halligan [Tweet]

36) “Repórteres e editores usam a Internet para procurar por histórias, pessoas e empresas interessantes. Eles vão encontrá-los?” David Meerman Scott [Tweet]

37) “as pessoas compartilham, ler e geralmente se envolver mais quando o conteúdo é apresentado através de alguém que eles conhecem e confiam” Malorie Lucich

38) “as pessoas da loja e aprender de uma forma totalmente nova em comparação com alguns anos atrás. Profissionais de marketing precisam se adaptar ou em risco de extinção” – Brian Halligan

39) “O objetivo das redes sociais é transformar o cliente dos voluntários de um exército de Marketing.” Jay Baer [Tweet]

40) “Se o conteúdo é rei, a conversão é a rainha.” João Munsell [Tweet]

41) “não diga nada online que você não quer vê-los de marca, juntamente com o seu rosto em um outdoor.” Erin Enterrar [Tweet]

42) “A internet ataque de todas as maneiras tradicionais de fazer as coisas. Para as empresas tradicionais, que isso é muito desconfortável e difícil de lidar.” Martin Sorrell

43) “Você pode comprar de atenção (publicidade). Você pode pedir a atenção dos meios de comunicação (relações públicas). Você pode encher o saco de pessoa para chamar a atenção (e venda). Ou até mesmo você pode chamar a atenção das pessoas através da criação de algo realmente interessante e de valor acrescentado e publicar este material gratuitamente na internet.” David Meerman Scott

44) “Pessoas influenciam pessoas. Não há nada mais influente do que uma recomendação de alguém de confiança. Esta fonte confiável pode influenciar uma pessoa mais do que qualquer tipo de mensagem em qualquer das formas tradicionais. Um influenciador é o Santo Graal da publicidade.” Mark Zuckerberg

45) “Não meça o que você pode. Esta medida, você deve medir.” Philip Sheldrake [20 ° %20que%20voc%C3%AA%20pode.%20Mensure%20 ° %20que%20voc%C3%AA%20deve%20mensurar.%22%20Philip%20Sheldrake%20http%3A%2F%2Fbit.ly%2FQ7QWqv’ target=’_blank’ dados-wpel-link= “externo” rel= “external noopener noreferrer’>Tweet]

46) “Independente de qualquer outra coisa, a primeira coisa que eu iria fazer para iniciar em redes sociais é um blog.” Chris Brogan [Tweet]

47) “a Pesquisa, um elemento de Marketing que não existia há uma década atrás, mostra hoje como a mais eficiente e barata de empresas para atrair clientes potenciais.” John Battelle

48) “Uma marca não é mais o que dizer, é, mas o que os consumidores dizem uns aos outros sobre o que ele é.” Scott Cook [Tweet]

49) “cada vez mais, o marketing de massa está se tornando uma massa de nichos” de Chris Anderson [Tweet]

50) “A próxima vez que você ouvir uma história dos meios de comunicação social, questioná-la e perguntar em voz alta” Dan Zarrela [Tweet]

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viradadigital2 · 5 years

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80 frases de Marketing Digital que você precisa conhecer [2019]

Citações (ou quotes) são formas poderosas de chamar a atenção e passar uma mensagem de forma simples. Indicar frases de grandes autoridades e experts traz credibilidade ao assunto que está sendo tratado, funciona muito bem em posts e palestras e mostra conhecimento e pesquisa por parte do apresentador.

Se você trabalha com Marketing Digital, vai gostar dessas citações relevantes de profissionais da nossa área que escolhemos:

50 citações de Marketing Digital clássicas

1) “Se você tem mais dinheiro que cérebro, deve focar em marketing de interrupção. Se tem mais cérebro que dinheiro, deve focar em Inbound Marketing” Guy Kawasaki

2) “Ser bem sucedido com um blog não é escrever um post chave, é atuar bem dia após dia ajudando poucas pessoas de cada vez” Aaron Wall

3) “A Internet é como os agentes de Holywood: falam por você sempre que você não está por perto para comentar” Chris Brogan e Julien Smith

4) “Nos últimos 10 anos as empresas tem sido treinadas para usar diferentes mídias, mas o marketing digital está se tornando o guarda chuva de tudo” Larry Weber

5) “Tenho visto uma certa epidemia do medo de “perder o controle” da marca online, quando, na verdade, você tem controle sobre as mesmas únicas coisas que sempre teve: a forma como você apresenta seu negócio e como age” Jay Baer e Amber Naslund

6) “É melhor pensar nas ferramentas de mídias sociais como forma de amplificar a opinião dos seus clientes ao invés de melhorá-la” Joshua Porter

7) “Se quiser dobrar seu volume de negócios é muito mais fácil dobrar a taxa de conversão do que dobrar o tráfego” Jeff Eisenberg

8) “Links patrocinados podem viver isolados em uma empresa. Já SEO envolve tudo!” Seth Besmirtnik

9) “O interessante das médias é que elas escondem a verdade de forma muito efetiva” Avinash Kaushik

10) “Se a Internet fosse de fato um lugar, estaria começando a parecer cada vez menos uma biblioteca e cada vez mais um rio” Peter da Vanzo

11) “Nunca deixe seus anúncios escreverem cheques que seu site não possa compensar” Avinash Kaushik

12) “Não é trabalho de SEO fazer um porco começar a voar. É trabalho de SEO fazer uma reengenharia genética no site para torna-lo uma águia” Bruce Clay

13) “Web Analytics é um extintor de incêndio. Seu site está pegando fogo e fazendo você queimar dinheiro” Melin Mann

14) “Empresas que costumavam usar a mídia para entregar informações, agora tornaram-se a mídia, elas próprias” Andrew Nachison

15) “Publicar conteúdo que mostre para seus compradores que você entende o problema deles e mostre como resolver é o que você precisa para gerar credibilidade” Ardath Albee

16) “Quando você está lidando com seus relatórios diários e suas métricas mais densas, tudo pode parecer importante. É difícil saber o que explorar e o que ignorar, então você acaba fazendo tudo. Assim não é surpresa que sua empresa falhe” Avinash Kaushik

17) “Um site tenta entregar só três tipos de resultados: aumentar vendas, reduzir custos ou melhorar a satisfação/lealdade do cliente. Só isso. Três coisas simples. Tudo o que você faz no seu site deve contribuir nesses três resultados.” Avinash Kaushik

18)“Qualquer profissional de links patrocinados em ferramentas de busca te dirá que o CTR aumenta muito quando o título do seu anúncio reflete exatamente as palavras chave digitadas pelo usuário” Andew Goodman

19) “O texto dos seus anúncios em Adwords deve estar sempre ligado às palavras chave de um grupo exclusivo. Grupos diferentes, anúncios diferentes” Andew Goodman

20) “Sempre molde seu anúncio para fazer ou implicar uma promessa que sua Landing Page pode cumprir” Howie Jacobson

21) “Pensamento claro se torna escrita clara: um não existe sem o outro” Willian Zinsser 22) “Analogias tornam possível entender mensagens compacta porque invocam conceitos que você já conhece” Dan e Chip Heath

23) “O que a informação consome é bastante óbvio: a atenção do receptor. Abundância de informação cria pobreza de atenção” Herbert Simon

24) “Escreva algo que vale a pena ler ou faça algo que valha a pena ser escrito” Benjamin Franklin

25) “Tenha em mente que Web Analytics são ferramentas – não fins. Elas não podem te dizer porque os visitantes se comportam da forma como se comportam ou quais melhorias você deve fazer” Brian Clifton

26) “Analisar seus dados de Web Analytics é como ir à academia: a não ser que você faça regularmente, nem vale a pena fazer. Você só vai ficar frustrado em como a última sessão teve pouco impacto” Brian Clifton

27) “Há 10 anos a efetividade do marketing era dependente do peso da sua carteira. Hoje, a efetividade do marketing é dependente do tamanho do seu cérebro” Brian Halligan

28) “Tentar aumentar as vendas simplesmente trazendo mais tráfego para um site que tenha baixa taxa de conversão é como tentar manter cheio um balde que vaza colocando mais água ao invés de tapar os buracos” Bryan Eisenberg

29) “Para ser bem sucedido e crescer as vendas da sua empresa você precisa encaixar o marketing da sua empresa com a forma que seus prospects aprendem e compram seus produtos” Brian Halligan

30) “Ao invés de “faça certo independente de qualquer coisa” o marketing de busca demanda que você faça errado rapidamente e então corrija” Mike Moran

31) “Apesar do seu tempo e atenção terem limite, a demanda pelo seu tempo e atenção são infinitas” Merlin Mann

32) “Marketing não é sobre sua agência ganhar prêmios. É sobre sua empresa ganhar negócios” David Meerman Scott

33) “Sempre pense no que o usuário digitaria” Matt Cuts

34) “Marketing não é mágica, há uma ciência por trás” Dan Zarrela

35) “Um dos call-to-action que pior convertem é o “Fale conosco”. Se é o que seu site usa, mude-o o mais rápido possível” Brian Halligan

36) “Repórteres e editores usam a Internet para procurar histórias, pessoas e empresas interessantes. Eles vão te encontrar?” David Meerman Scott

37) “As pessoas compartilham, leem e geralmente se engajam mais quando o conteúdo apresentado através de alguém que elas conhecem e confiam” Malorie Lucich

38) “As pessoas compram e aprendem de uma forma totalmente nova comparada com alguns anos atrás. Marqueteiros precisam se adaptar ou correm risco de extinção” Brian Halligan

39) “O objetivo das redes sociais é transformar os clientes em voluntários de um exército de Marketing.” Jay Baer

40) “Se o conteúdo é rei, a conversão é a rainha.” John Munsell

41) “Não diga nada online que você não queira ver em destaque junto com o seu rosto em um outdoor.” Erin Bury

42) “A web ataca todas as maneiras tradicionais de fazer as coisas. Para as empresas tradicionais, isso é algo extremamente desconfortável e difícil de lidar.” Martin Sorrell

43) “Você pode comprar atenção (propaganda). Você pode implorar pela atenção da mídia (relações públicas). Você pode encher o saco das pessoas para ganhar atenção (vendas). Ou ainda você pode obter atenção das pessoas criando algo realmente interessante e com valor agregado e publicando esse material de graça na web.” David Meerman Scott

44) “Pessoas influenciam pessoas. Nada é mais influente do que uma recomendação de alguém de confiança. Essa fonte confiável pode influenciar uma pessoa mais do que qualquer tipo de mensagem em qualquer meio tradicional. Um influenciador é o Santo Graal da publicidade.” Mark Zuckerberg

45) “Não mensure o que você pode. Mensure o que você deve mensurar.” Philip Sheldrake

46) “Independente de qualquer outra coisa, a primeira coisa que eu faria para começar nas redes sociais é um blog.” Chris Brogan

47) “Busca, um elemento de Marketing que não existia há uma década atrás, se mostra hoje a mais eficiente e barata maneira das empresas atraírem clientes em potencial.” John Battelle

48) “Uma marca não é mais o que nós dizemos que é, e sim o que os consumidores dizem uns aos outros sobre o que ela é.” Scott Cook

49) “De forma crescente, o marketing de massa está se tornando uma massa de nichos” Chris Anderson [Tweet]

50) “Na próxima vez que você ouvir um mito de mídias sociais, questione isso e pergunte em voz alta” Dan Zarrela

BÔNUS: 30 frases de Marketing Digital e Vendas ditas no RD Summit 2018

Para complementar essa super lista, que já contava com 50 citações que continuam sendo relevantes, vamos relembrar o RD Summit 2018. Alguns dos maiores nomes do mercado passaram pelos palcos do evento, então trazemos 30 frases de Marketing Digital e Vendas que foram ditas por lá.

A seguir, leia as frases e clique nos nomes dos autores para ler blogposts sobre a passagem deles pelo Summit (muitos deles têm, também, entrevistas em vídeo):

51) “É preciso que tenhamos mais ousadia nas ideias, mais pensamentos divergentes, mais criatividade. É isso que nos faz mais humanos.” Marcos Piangers

52) “Se você perguntar a um funcionário do Google como ranquear melhor, a resposta sempre é: crie um conteúdo excelente.” Marie Haynes

53) “A receita de bolo funciona cada vez menos. É importante os negócios elaborarem um planejamento de conteúdo personalizado.” André Siqueira

54) “É um crime a gente parar de se relacionar com quem já comprou de nós.” Fábio Prado

55) “Robôs humanoides ameaçam apenas humanos robotizados.” Martha Gabriel

56) “A pré-suasão funciona ao alterar temporariamente o que as pessoas consideram importante dentro da situação em que se encontram.” Robert Cialdini

57) “Uma marca é o resumo de cada interação e ponto de contato que o cliente tem com o negócio: marketing, vendas, Customer Success…” Bill Macaitis

58) “O marketing muda o tempo todo. Mas o que não muda no marketing? Pessoas.” Vitor Peçanha

59) “Não dá pra só repetir o que é passado. Se você só repetir você vira robô. E, se você virar robô, você compete com robôs.” Murilo Gun

60) “Estamos vivendo uma tendência de mudança estrutural no modelo de negócio na maioria das empresas. Por exemplo, é o caso das que apostam em recorrência e assinatura.” Eric Santos

61) “Por que não mandar apenas robôs para o espaço? Porque apenas seres humanos sabem aprender a aprender, apenas seres humanos têm inspiração; apenas seres humanos têm o poder de se importar.” Yvonne Cagle

62) “Em vez de despejar dados, fatos e características, embale isso tudo em uma história que vai criar empatia e relacionamento.” Rafael Rez

63) “As grandes oportunidades acontecem quando ninguém acredita. O timing é agora.” Ricardo Amorim

64) “A melhor solução que você tem para entregar não é seu conteúdo, é seu produto; o conteúdo tem a única função de fazer sua empresa crescer. Cuidado para não entrar no jogo do Google e esquecer do jogo do seu negócio, pois sem venda nenhum negócio sobrevive.” Rafael Albertoni

65) “Você sempre precisa mapear os influenciadores do seu segmento, quem são as pessoas que fazem a cabeça dos seus consumidores, queira você contratá-los ou não.” Edney Interney Souza

66) “A criatividade é uma ferramenta para a solução de problemas.” Marcio Ballas

67) “As pessoas odeiam que vendam para elas, mas amam comprar.” Jacco VanderKooij

68) “Quantas coisas simples você deixou de fazer por achar que são óbvias demais?” Flaubi Farias

69) “Link building não é sinônimo de contar links, mas de colocar os links que as pessoas querem.” Pedro Dias

70) “Você não precisa de um milhão de inscritos para vender; você precisa dos inscritos certos.” Camilo Coutinho

71) “Experimentar é quebrar a cara. A gente só quer o lado A, mas também tem o lado B. A vida é feita dos dois.” Glória Maria

72) “Quando você vive na polarização, a única coisa que não acontece é uma ideia nova.” Marcelo Tas

73) “Eu não estou dizendo que SEO básico não importa, mas precisamos pensar no futuro, e os dispositivos móveis já estão aqui. Se você não estiver pensando no mobile antes do desktop, você já perdeu.” Maryna Hradovich

74) “As pessoas são preguiçosas, impacientes e gostam de escolhas simples.” Tim Ash

75) “A agência ou o cara do marketing não são uma bola de cristal que você contratou. Ou vocês trabalham juntos, ou não dá.” Fabio Ricotta

76) “Não tenha tanta certeza sobre alguma coisa que isso te impeça de ter algo ainda melhor.” Manuela Lenzi

77) “Mantenha o cliente no centro de tudo o que você fizer.” Leonardo Saroni

78) “A atenção do visitante está cada vez mais dispersa. Em uma Landing Page, você tem sete segundos para explicar qual é a sua oferta.” Rafael Damasceno

79) “Inovação requer mais que dinheiro, requer ousadia.” Fernando Kimura

80) “A gente sempre quer a recompensa, saber onde vai chegar, a ponto de querer tanta resposta que esquece de fazer. As etapas do caminho são fundamentais.” Gustavo Kuerten

E aí, gostou das frases sobre Marketing Digital que separamos para você? Conseguiu retirar inspiração de algumas delas? Se você quiser começar a mergulhar um pouco mais nesses assuntos, baixe o nosso Kit de Marketing Digital para Iniciantes! Basta preencher os dados para acessar gratuitamente.

Post originalmente publicado em setembro de 2012 e atualizado em janeiro de 2019

Marcadores:

Estratégia em Marketing Digital

Fonte

from http://viradadigital.com.br/tecnologia/80-frases-de-marketing-digital-que-voce-precisa-conhecer-2019/

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