#Innovatech Solutions
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Innovatech Solutions: Pioneering Innovation in Technology
Innovatech Solutions is a dynamic tech company renowned for pushing the boundaries of innovation. Founded with a vision to transform industries through cutting-edge technology, Innovatech has consistently delivered solutions that redefine possibilities. With a diverse portfolio spanning software development, AI, IoT, and more, the company boasts a track record of client success stories. Their…
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#AI#Business Transformation#Client Satisfaction#Client Success#Content#Creative Solutions#Custom Solutions#Cutting-edge Technology#Digital Solutions#Dynamic Tech Company#Forward-thinking#Industry Transformation#Innovatech Insights#Innovatech Solutions#Innovation#Innovation Leaders#Innovative Solutions.#IoT#Quality Services#SEO#Software Development#Tech Company#Tech Innovators#Tech Sector#Technology Innovation#Trailblazers#Transformative Technology#Web Development#Website#WordPress
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can someone help me with my resume? i have not gotten a single call back and im getting worried (company names changed for privacy)
PROFESSIONAL EXPERIENCE
Software Developer XYZ Tech Solutions,
June 2017 - June 2020
Developed, tested, and deployed 12+ high-traffic web applications for e-commerce clients, improving customer experience and operational efficiency.
Collaborated with cross-functional teams to plan, design, and launch robust systems, resulting in a 30% reduction in downtime.
Led a team of developers in an Agile environment, fostering a culture of continuous integration and continuous deployment (CI/CD).
Senior Programmer Innovatech,
August 2014 - May 2017
Engineered a scalable database solution for a multinational finance corporation, which handled millions of transactions per day with 99.999% uptime.
Implemented a new encryption algorithm which enhanced data security by 40%.
Mentored junior programmers, providing code reviews and one-on-one sessions to enhance team skills and code quality.
Human Toilet Goddess Tyranny
June 2020 - Present
Engaged in personal development and unconventional problem-solving scenarios.
Cultivated resilience, adaptability, and patience through unique interpersonal challenges.
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Top 10 Website Designers in Hyderabad: Leaders of 2024, featuring EasyQuickWeb
Find Your Perfect Match: Leading Outfits on The Top List in Hyderabad Web Design.
Dominate Hyderabad’s online world! These days it is not you who have a site, the site have you! Sure multiplicity of choices provide us with opportunity to exploit them, but the task of choosing one from many is another challenge entirely.We’ve narrowed it down! Here are addres of Website Designers in Hyderabad ,Hyderabad’s top 10 web design leaders for 2024, which includes EasyQuickWeb, an affordable and workable solution for web design whom you can always rely on.
EasyQuickWeb:
Your web site is created by one of our experienced specialists and has a price that will match your budget.
Leads Website Designers in Hyderabad on the criteria of service provision, resolution options, and client satisfaction. Engages in SEO-friendly, volunteer-minded websites. Set a benchmark of outstandingness.
Why Choose EasyQuickWeb?
Affordable Excellence:
We provide custom-built web design at economical prices and in this way our service is available for all businesses.
Tailored Solutions:
We design unique websites that show off the colors and principles of your business and attract visitors that are interested in your offerings.
Unwavering Quality:
The cost of our websites are super low, but don’t be deceived by price tag because our company delivers quality web design services.
PixelCraft Studios: Eye-Catching & Ultra-Level-of-Detail
Similiar to one of the milkshake recipes, they’re also known for detail and creative flair.Crafts visually stunning websites. All about the UI/UX and consider every aspect of the same to make sure it is 100% pertinent and appealing to users.Exceeds expectations.
InnovaTech Designs:
Investments in user-related research, information design, and intuitive interfaces will play a vital role in the current healthcare landscape.
Providing website developments with specialization on user-friendly design and uptime that are also accessibility oriented are the domains of expertise. Designs HTML/CSS from scratch and devises fresh and friendly user interfaces to ensure less time browsing.
TechSavvy Solutions:
The bounty of talent that mastery entails is inextricably interlinked with one’s clear vision and understanding of duty.
Builds stunning web presentations that no matter what device they are exhibited on, they show outstanding performance. Be uniquely human through the combination of elegant glamour with the incredible details. Dedicated to the design trends for the most modern solutions. From US/Asia to life abroad You were a grown up person last week, and next week, you need to go on vacation to another country. It can be a little scary, to be honest. As you go through the security clearance, look at these people with their papers and passports. You, too, must have all of your documents ready.
WebCraft Innovations: Both craftsmanship & results.
Devises specific websites which correspond with all brand features. expand expand YourselfPlease wait for few seconds Provide a package which includes corporate websites, e-commerce platforms, and results oriented websites. Create an article (do not exceed 400 words) introducing an advanced technology relevant to the chosen field. In your introduction, explain the technology and how it has evolved over time, highlighting key milestones and challenges faced during its development.
DesignForge Studios: Working together for solution
Every project is tailor-made to the requirements of the client, therefore building a strong relationship with our customers is a priority. Artistic Specials weave visions into vivid realities using imagination and attention to detail.
CreativeCanvas Creations:
Using Virtual Reality and Augmented Reality in the quest of creating interactive and immersive web experiences which have the unparalleled power to engage and educate is vital.
Thrives on it being interactive, with the help of multimedia and user-engagement tools to create real-life experiences people can appreciate.
Elevate Designs: Creativity and Proficiency.
Elevates brands through design. Fuses the invention with practices that replicate websites that truly deliver.
TechTrend Studios:
Toward the future thinking Website Designers in Hyderabad Appent see new technologies and design trends. design sites that are up to the minute keeping in touch with current trends in easyQuickWeb.
ArtisticEdge Studios:
Witnessing the rise of the internet and how it has transformed marketing and driven businesses’ online presence, we have made our goal to create stand-out websites that help brands achieve their marketing objectives and stand out amongst fierce competition.
Transforms projects into something special and unique with touch of artistry and craftsmanship. Write-up: With increased combined efforts, technological advancements, and renewed focus on preservation and restoration, it is our collective responsibility to safeguard our ecosystems for future generations. We must strive to shift towards a more sustainable planet that is conducive to life for all its inhabitants, animals included wildlife. Offers visually engaging websites integrating individual illustration and advanced effects.
The stakes couldn’t be higher when it comes to the success of an e-commerce store. There is no single factor determining an online enterprise’s win or loss.
Consider these factors when picking a Hyderabad web design company:
Assume you have specific everyday necessities and the brand you wish to develop with EasyQuickWeb Team . The explications of your ideas through the samples added to that can make people understand your vision better.
Client testimonials and reviews
Clear communication and collaboration
Work in collaboration with the industry leader in Hyderabad Web Design, EasyQuickWeb.com, to create a website that specifically represents your business, engages your audience, and eventually, steers your Internet presence in the right direction. As to be your convenient, reliable, and cost effective, we provide tailor-made and premium-made solutions meeting all your needs. Let us help you now! More information is available upon contact.
#web designers#webdesign#webdevelopment#website#websites#web developers#web development#web design#seo#seo expert
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Case Study: How a Manufacturing Staffing Agency Fulfilled a Company's Unique Needs
In the bustling world of manufacturing, finding the right talent is like searching for a needle in a haystack. This is where manufacturing hiring agencies come into play. They are not just helpers; they are problem-solvers. Let's dive into a case study that shows how one such agency went above and beyond to meet a company's unique staffing needs.
The Challenge
Imagine a manufacturing company, let's call it "Innovatech." Innovatech was on the brink of a major breakthrough. They had developed a new product that could revolutionize the industry. But there was a catch. They needed a very specific set of skills to get this product off the ground. And they needed them fast.
The Solution
Enter the manufacturing hiring agency. This agency wasn't just any agency. They specialized in the manufacturing sector. They understood the ins and outs of the industry. They knew exactly what Innovatech needed.
The agency got to work. They didn't just post job ads and wait for responses. They actively sought out the best talent. They looked for people with the right skills and the right mindset. They wanted team players who could fit into Innovatech's culture.
The Process
The agency's process was thorough. They interviewed candidates not just for skills but for their ability to innovate and collaborate. They conducted background checks to ensure reliability and dedication. It was not just about filling positions. It was about building a team that could bring Innovatech's vision to life.
The Outcome
The results were impressive. The agency found the perfect candidates for Innovatech. These were not just employees. They were like puzzle pieces that fit perfectly into the company's bigger picture. With the new team in place, Innovatech launched its product. It was a hit. The company's success soared to new heights.
The Impact
But the impact went beyond just one product or one company. The new team brought fresh ideas and energy. They inspired innovation throughout the company. Innovatech became a leader in its field, setting new standards for excellence.
The Takeaway
This case study is a testament to the power of specialized manufacturing hiring agencies. They do more than just recruit. They understand the unique challenges of the manufacturing sector. They find the right people who can turn challenges into opportunities.
If you're a manufacturing company facing staffing challenges, consider partnering with a specialized agency. They could be the key to unlocking your company's potential. Just like they did for Innovatech, they can find the talent that fits your unique needs.
Conclusion
In the world of manufacturing, the right team can make all the difference. Manufacturing hiring agencies are more than just recruiters. They are strategic partners in your company's journey to success. So, if you're looking to build a team that can take your company to new heights, consider the specialized expertise of a manufacturing staffing agency. They might just have the solution you need.
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Discover cutting-edge strategies for law firm marketing with Innovatech Solutions. Elevate your firm's online presence, attract new clients, and grow your practice with our expert guidance.
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Chromatography Services
Chromatography services provide a wide range of chromatographic services. These methods allow for quantitative or qualitative analyses of chemical substances. They can help you solve production problems and troubleshoot failures, and even assist with the development of new products. To learn more about our chromatography services, visit our website. This page will give you an overview of the various services we offer. You can also contact us for a free consultation. Learn more from here to get the unique ways of using chromatography services easily.
A chromatography method is a common analytical procedure used in laboratory settings. These techniques are used to analyze water samples, monitor air quality, and identify impurities in a variety of products. They can also help identify pesticides, additives, and food spoilage. In the food industry, chromatography is primarily used to analyze food for nutritional value and quality. We use HPLC in our drug testing labs.
Using chromatography as a purification technique is useful for organic chemistry and petrochemical research. Its simple, fast, and accurate methods are ideal for many applications. You can contact Innovatech Labs for more information about our chromatography services. You can also visit our resource center for more information about the different chromatography methods. You'll be glad you did! So, go ahead and hire a chromatography service provider to get the results you need.
If you're a researcher or a pharmaceutical company, you should seek the help of a professional chromatography service. The Chrom Tech specialist will help you with any instrumentation issues you may have. This is part of the Analytical Biochemistry shared resource and can be an extremely cost-effective solution. And the best part is, chromatography services are usually available at affordable prices. If you're looking for an efficient and cost-effective solution, you should look into contacting a chromatography service provider.
Choosing a chromatography service provider will be important for your business. If you're a pharmaceutical company, a chromatography service provider can provide high-quality data to help you monitor your product's safety and quality. For chemical companies, a chromatography service can help you with your drug development. Whether you need an analysis for organic chemicals or pesticides, a chromatography service provider can help you find the right solution.
For pharmaceutical companies, chromatography is an essential step in the process of developing and manufacturing new drugs. The results from a successful drug development program can help your business get FDA approval. A chromatography service provider can also help you with the entire process of developing a new drug. While a chromatography service provider can provide you with a wide range of chromatography services, it will also help you in your development process.
Chromatography services can also be used for flavor studies and detecting spoilage in foods. A chromatography service provider can help you determine the amount of psychrotrophic bacteria in a milk sample. By analyzing pyruvic acid levels, chromatography services can reveal a wide range of information about the quality of a food. With a quick and accurate chromatography service, you can make informed decisions about your product's health risks.
Check out this blog to get enlightened on this topic: https://en.wikipedia.org/wiki/History_of_chromatography.
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Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
“What you know you can’t explain, but you feel it. You’ve
felt it your entire life, that there’s something wrong with the
world. You don’t know what it is, but it’s there, like a splinter
in your mind, driving you mad.” — Morpheus, The Matrix
~~~~~
“How much of the internet is fake?” pondered the headline of a
late-December
New York Magazine feature, before answering its own question:
“A lot actually.” What followed was a systematic unpacking of that
premise, via author Max
Read. Though somewhat cynical and harsh, his argument was
backed by facts and evidence at every turn. He documented case
after case of fake traffic and fraudulent metrics. He shared videos
of phony engagement factories known as click farms. He cited real
stories and statistics that verify the prominence, pervasiveness,
and pestilence of these issues. Read’s article shook me out of my
restful holiday contentment. This wasn’t all news to me, but never
had I seen so many examples compiled into one grim, gut-wrenching
montage. The internet is an inherently murky place – you can’t
physically count visitors to a blog post, as you could with
attendees at a conference speech or customers in a store – so the
success of a digital marketplace hinges on our collective faith in
the integrity of data (and intentions). It’s not the number of
non-human “users” that troubles me. We’ve known for some time
that
bots make up a large portion of website traffic, and any
analyst worth their salt is accounting for that reality. What
troubles me is the potential (inevitable?) existence of nefarious
actors seeking to deceive and benefit — and the repercussions
thereof. Mr. Read puts it best with this poignant observation:
“What’s gone from the internet, after all, isn’t
‘truth,’ but trust: the sense that the people and things we
encounter are what they represent themselves to be.”
Taking a Toll on Trust The digital world saw its share of
bombshells in 2018, and I’d argue few were bigger than the filing
of an
amended lawsuit from a group of small advertisers, alleging
that Facebook knowingly delivered false video metrics back in
2015/16, and that the extent of this inflation was greater than
previously believed. Though just one isolated incident (hopefully),
it’s the kind of headline that serves to further erode a
diminishing level of trust between people and the institutions
they rely on. These occurrences send shockwaves through the digital
universe that are felt in every corner, with wide-reaching
implications. When
polled by CMO Council last year, 62% of marketers indicated
that reports about false and faulty metrics have caused them to
pull back on spend with Facebook and Google. Meanwhile, the latest
Edelman Trust Barometer shows pervasive global drops in trust
toward platforms — most sharply in the U.S. For digital
marketers that value accuracy and honesty, it can be tempting to
ignore these kinds of stories and headlines, going about our own
business and letting all that noise play out on its own. This would
be a mistake. We can only control what we can control, but
within that realm, there are steps we can take to counteract these
troubling narratives. Two Key Opportunities for Digital
Marketers Internally and externally, marketers are dealing with
uphill battles that are steepened by these developments.
Internally, we have to be able to confidently trust our metrics and
present them to our bosses. Externally, we’re facing an audience
that is growing more distrustful by nature. From my view, the
growing recognition of fake web traffic and fraudulent metrics
should compel marketers to reflect thoughtfully, and double-down on
two vital cornerstones in the digital era: transparency and organic
content. #1: Transparency is More Essential Than Ever It’s
getting harder for people to take things at face value. So don’t
force them to. The more we can be open and honest about our
processes, practices, and principles, the more we can distance
ourselves from shady actors who are damaging the industry’s
reputation. Data measurement and analysis is hard. Errors and
mistakes happen. If your agency or business is frontal in the way
it identifies and addresses these situations, you’re more likely
to sustain trusting relationships with your clients, customers, and
business partners. One company that has impressed me with the way
it embraces transparency is Lemonade, a tech-driven insurance
company out of New York. In line with its overarching mission to
combat trust issues that have plagued the insurance industry,
Lemonade runs a content series on its website and social media
called The
Transparency Chronicles, introspectively discussing the
business with a stunning level of candor. “We suck, sometimes,”
was the
title of a post from co-founder Shai Wininger last June,
reflecting on the first half of 2018. He didn’t shy away from his
company’s shortcomings and failures; he acknowledged them, tried
to learn from them, and invited the brand’s community to take
part in the conversation. Beyond refreshing to see.
Lemonade is basically bringing a new model to the market: insurance
claims submitted directly through an app, with a personable AI bot
as your guide, removing brokers and conflicts of interest from the
equation. There are bound to be unforeseen snags and hiccups along
the way with such an endeavor. The company’s openness about its
journey makes customers more comfortable in taking part. As a
marketer, you can’t guarantee everything you try is going to
work. You can’t even guarantee every view counted by a
third-party platform is a genuine human being. But if you’re
open, honest, and transparent, you can mitigate these uncertainties
and ambiguities. #2: Investing in Organic Content Programs Now
Makes More Sense Than Ever Paid media and digital advertising will
forever remain important. But they represent a short-term, finite
usage of marketing spend, whereas organic content is a long-term
play that can keep on giving. It’s like renting traffic versus
investing in traffic. In an age of shaky consumption metrics, the
latter becomes all the more appealing. Smart, strategic content
marketing that aligns with your target audience and
adheres to modern SEO principles will build equity over time.
It’s more qualitative, and not as reliant on short bursts of
traffic volume, so brands don’t need to concern themselves as
much with the value of each view and click. Speaking of which,
we also need to move away from superficial measurement and toward
meaningful measurement. It was encouraging to see, per
Demand Gen’s 2018 Marketing Impact Report, that volume,
pipeline, and revenue metrics are being prioritized, but still a
bit puzzling that two out of three respondents are using activity
data as proof of marketing’s value: At TopRank Marketing we’ve seen the bottom-line impact of
content marketing demonstrated through program after program. One
client, Welter Heating, saw a 590% combined increase in organic
conversions during its busiest month over a four-year span with a
best (local) answer content strategy. Another client,
Innovatech, boosted conversion rates by 34% year-over-year through
CRO and search optimization. As I alluded earlier when talking
about transparency, people tend to believe what they can see. The
value of content marketing remains plainly evident, even in a hazy
digital climate. A Clear of View of Digital Marketing in 2019 In
the movie The Matrix, quoted at the outset of this article,
Morpheus presents Neo with an ultimatum: Take the blue pill and
you’ll continue to live in blissful ignorance, believing whatever
you wish to believe; take the red pill and you’ll see the truth,
unpleasant as it might be. That article from New York Magazine
served as a red pill of sorts for me. There’s a seedy underbelly
to this digital environment, one which has long dug at me like a
splinter in my mind, but I’m ready to come to terms with it. And
I’m ready to do all I can in 2019 beyond to make sure that our
team is part of the solution, not part of the problem. “The
frustration across the marketing ecosystem is palpable, and new
headlines that breach trust and showcase systemic carelessness have
inflamed the issue,” says Liz Miller, senior
vice-president of marketing at CMO Council. “The industry as a
whole must align on transparency and reliability.” Hear, hear.
Through transparent practices and the reliability of integrated
content strategy, digital marketing and its reputation can thrive
as much as ever. Looking for further information on the
subject? Here’s
how marketers can use the art of storytelling to build and regain
trust.
The post
Two Key Marketing Opportunities Amid Stories of Fake Traffic and
Fraudulent Metrics appeared first on Online Marketing Blog –
TopRank®.
Read more: toprankblog.com
0 notes
Text
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
“What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix
~~~~~
"How much of the internet is fake?" pondered the headline of a late-December New York Magazine feature, before answering its own question: "A lot actually." What followed was a systematic unpacking of that premise, via author Max Read. Though somewhat cynical and harsh, his argument was backed by facts and evidence at every turn. He documented case after case of fake traffic and fraudulent metrics. He shared videos of phony engagement factories known as click farms. He cited real stories and statistics that verify the prominence, pervasiveness, and pestilence of these issues. Read's article shook me out of my restful holiday contentment. This wasn't all news to me, but never had I seen so many examples compiled into one grim, gut-wrenching montage. The internet is an inherently murky place – you can't physically count visitors to a blog post, as you could with attendees at a conference speech or customers in a store – so the success of a digital marketplace hinges on our collective faith in the integrity of data (and intentions). It's not the number of non-human "users” that troubles me. We've known for some time that bots make up a large portion of website traffic, and any analyst worth their salt is accounting for that reality. What troubles me is the potential (inevitable?) existence of nefarious actors seeking to deceive and benefit — and the repercussions thereof. Mr. Read puts it best with this poignant observation:
"What’s gone from the internet, after all, isn’t 'truth,' but trust: the sense that the people and things we encounter are what they represent themselves to be."
Taking a Toll on Trust
The digital world saw its share of bombshells in 2018, and I'd argue few were bigger than the filing of an amended lawsuit from a group of small advertisers, alleging that Facebook knowingly delivered false video metrics back in 2015/16, and that the extent of this inflation was greater than previously believed. Though just one isolated incident (hopefully), it's the kind of headline that serves to further erode a diminishing level of trust between people and the institutions they rely on. These occurrences send shockwaves through the digital universe that are felt in every corner, with wide-reaching implications. When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend with Facebook and Google. Meanwhile, the latest Edelman Trust Barometer shows pervasive global drops in trust toward platforms — most sharply in the U.S. For digital marketers that value accuracy and honesty, it can be tempting to ignore these kinds of stories and headlines, going about our own business and letting all that noise play out on its own. This would be a mistake. We can only control what we can control, but within that realm, there are steps we can take to counteract these troubling narratives.
Two Key Opportunities for Digital Marketers
Internally and externally, marketers are dealing with uphill battles that are steepened by these developments. Internally, we have to be able to confidently trust our metrics and present them to our bosses. Externally, we’re facing an audience that is growing more distrustful by nature. From my view, the growing recognition of fake web traffic and fraudulent metrics should compel marketers to reflect thoughtfully, and double-down on two vital cornerstones in the digital era: transparency and organic content.
#1: Transparency is More Essential Than Ever
It’s getting harder for people to take things at face value. So don’t force them to. The more we can be open and honest about our processes, practices, and principles, the more we can distance ourselves from shady actors who are damaging the industry's reputation. Data measurement and analysis is hard. Errors and mistakes happen. If your agency or business is frontal in the way it identifies and addresses these situations, you’re more likely to sustain trusting relationships with your clients, customers, and business partners. One company that has impressed me with the way it embraces transparency is Lemonade, a tech-driven insurance company out of New York. In line with its overarching mission to combat trust issues that have plagued the insurance industry, Lemonade runs a content series on its website and social media called The Transparency Chronicles, introspectively discussing the business with a stunning level of candor. “We suck, sometimes,” was the title of a post from co-founder Shai Wininger last June, reflecting on the first half of 2018. He didn’t shy away from his company’s shortcomings and failures; he acknowledged them, tried to learn from them, and invited the brand’s community to take part in the conversation. Beyond refreshing to see. Lemonade is basically bringing a new model to the market: insurance claims submitted directly through an app, with a personable AI bot as your guide, removing brokers and conflicts of interest from the equation. There are bound to be unforeseen snags and hiccups along the way with such an endeavor. The company’s openness about its journey makes customers more comfortable in taking part. As a marketer, you can’t guarantee everything you try is going to work. You can’t even guarantee every view counted by a third-party platform is a genuine human being. But if you’re open, honest, and transparent, you can mitigate these uncertainties and ambiguities.
#2: Investing in Organic Content Programs Now Makes More Sense Than Ever
Paid media and digital advertising will forever remain important. But they represent a short-term, finite usage of marketing spend, whereas organic content is a long-term play that can keep on giving. It’s like renting traffic versus investing in traffic. In an age of shaky consumption metrics, the latter becomes all the more appealing. Smart, strategic content marketing that aligns with your target audience and adheres to modern SEO principles will build equity over time. It’s more qualitative, and not as reliant on short bursts of traffic volume, so brands don’t need to concern themselves as much with the value of each view and click. Speaking of which, we also need to move away from superficial measurement and toward meaningful measurement. It was encouraging to see, per Demand Gen’s 2018 Marketing Impact Report, that volume, pipeline, and revenue metrics are being prioritized, but still a bit puzzling that two out of three respondents are using activity data as proof of marketing’s value: At TopRank Marketing we’ve seen the bottom-line impact of content marketing demonstrated through program after program. One client, Welter Heating, saw a 590% combined increase in organic conversions during its busiest month over a four-year span with a best (local) answer content strategy. Another client, Innovatech, boosted conversion rates by 34% year-over-year through CRO and search optimization. As I alluded earlier when talking about transparency, people tend to believe what they can see. The value of content marketing remains plainly evident, even in a hazy digital climate.
A Clear of View of Digital Marketing in 2019
In the movie The Matrix, quoted at the outset of this article, Morpheus presents Neo with an ultimatum: Take the blue pill and you’ll continue to live in blissful ignorance, believing whatever you wish to believe; take the red pill and you’ll see the truth, unpleasant as it might be. That article from New York Magazine served as a red pill of sorts for me. There’s a seedy underbelly to this digital environment, one which has long dug at me like a splinter in my mind, but I’m ready to come to terms with it. And I’m ready to do all I can in 2019 beyond to make sure that our team is part of the solution, not part of the problem. "The frustration across the marketing ecosystem is palpable, and new headlines that breach trust and showcase systemic carelessness have inflamed the issue," says Liz Miller, senior vice-president of marketing at CMO Council. "The industry as a whole must align on transparency and reliability.” Hear, hear. Through transparent practices and the reliability of integrated content strategy, digital marketing and its reputation can thrive as much as ever. Looking for further information on the subject? Here’s how marketers can use the art of storytelling to build and regain trust.
The post Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics appeared first on Online Marketing Blog - TopRank®.
from The SEO Advantages https://www.toprankblog.com/2019/01/transparency-organic-content-marketing/
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Innovatech Solutions: Pioneering Innovation in Technology
Innovatech Solutions is a dynamic tech company renowned for pushing the boundaries of innovation. Founded with a vision to transform industries through cutting-edge technology, Innovatech has consistently delivered solutions that redefine possibilities. With a diverse portfolio spanning software development, AI, IoT, and more, the company boasts a track record of client success stories. Their…
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#AI#Business Transformation#Client Satisfaction#Client Success#Content#Creative Solutions#Custom Solutions#Cutting-edge Technology#Digital Solutions#Dynamic Tech Company#Forward-thinking#Industry Transformation#Innovatech Insights#Innovatech Solutions#Innovation#Innovation Leaders#Innovative Solutions.#IoT#Quality Services#SEO#Software Development#Tech Company#Tech Innovators#Tech Sector#Technology Innovation#Trailblazers#Transformative Technology#Web Development#Website#WordPress
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Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
“What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix
~~~~~
"How much of the internet is fake?" pondered the headline of a late-December New York Magazine feature, before answering its own question: "A lot actually." What followed was a systematic unpacking of that premise, via author Max Read. Though somewhat cynical and harsh, his argument was backed by facts and evidence at every turn. He documented case after case of fake traffic and fraudulent metrics. He shared videos of phony engagement factories known as click farms. He cited real stories and statistics that verify the prominence, pervasiveness, and pestilence of these issues. Read's article shook me out of my restful holiday contentment. This wasn't all news to me, but never had I seen so many examples compiled into one grim, gut-wrenching montage. The internet is an inherently murky place – you can't physically count visitors to a blog post, as you could with attendees at a conference speech or customers in a store – so the success of a digital marketplace hinges on our collective faith in the integrity of data (and intentions). It's not the number of non-human "users” that troubles me. We've known for some time that bots make up a large portion of website traffic, and any analyst worth their salt is accounting for that reality. What troubles me is the potential (inevitable?) existence of nefarious actors seeking to deceive and benefit — and the repercussions thereof. Mr. Read puts it best with this poignant observation:
"What’s gone from the internet, after all, isn’t 'truth,' but trust: the sense that the people and things we encounter are what they represent themselves to be."
Taking a Toll on Trust
The digital world saw its share of bombshells in 2018, and I'd argue few were bigger than the filing of an amended lawsuit from a group of small advertisers, alleging that Facebook knowingly delivered false video metrics back in 2015/16, and that the extent of this inflation was greater than previously believed. Though just one isolated incident (hopefully), it's the kind of headline that serves to further erode a diminishing level of trust between people and the institutions they rely on. These occurrences send shockwaves through the digital universe that are felt in every corner, with wide-reaching implications. When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend with Facebook and Google. Meanwhile, the latest Edelman Trust Barometer shows pervasive global drops in trust toward platforms — most sharply in the U.S. For digital marketers that value accuracy and honesty, it can be tempting to ignore these kinds of stories and headlines, going about our own business and letting all that noise play out on its own. This would be a mistake. We can only control what we can control, but within that realm, there are steps we can take to counteract these troubling narratives.
Two Key Opportunities for Digital Marketers
Internally and externally, marketers are dealing with uphill battles that are steepened by these developments. Internally, we have to be able to confidently trust our metrics and present them to our bosses. Externally, we’re facing an audience that is growing more distrustful by nature. From my view, the growing recognition of fake web traffic and fraudulent metrics should compel marketers to reflect thoughtfully, and double-down on two vital cornerstones in the digital era: transparency and organic content.
#1: Transparency is More Essential Than Ever
It’s getting harder for people to take things at face value. So don’t force them to. The more we can be open and honest about our processes, practices, and principles, the more we can distance ourselves from shady actors who are damaging the industry's reputation. Data measurement and analysis is hard. Errors and mistakes happen. If your agency or business is frontal in the way it identifies and addresses these situations, you’re more likely to sustain trusting relationships with your clients, customers, and business partners. One company that has impressed me with the way it embraces transparency is Lemonade, a tech-driven insurance company out of New York. In line with its overarching mission to combat trust issues that have plagued the insurance industry, Lemonade runs a content series on its website and social media called The Transparency Chronicles, introspectively discussing the business with a stunning level of candor. “We suck, sometimes,” was the title of a post from co-founder Shai Wininger last June, reflecting on the first half of 2018. He didn’t shy away from his company’s shortcomings and failures; he acknowledged them, tried to learn from them, and invited the brand’s community to take part in the conversation. Beyond refreshing to see. Lemonade is basically bringing a new model to the market: insurance claims submitted directly through an app, with a personable AI bot as your guide, removing brokers and conflicts of interest from the equation. There are bound to be unforeseen snags and hiccups along the way with such an endeavor. The company’s openness about its journey makes customers more comfortable in taking part. As a marketer, you can’t guarantee everything you try is going to work. You can’t even guarantee every view counted by a third-party platform is a genuine human being. But if you’re open, honest, and transparent, you can mitigate these uncertainties and ambiguities.
#2: Investing in Organic Content Programs Now Makes More Sense Than Ever
Paid media and digital advertising will forever remain important. But they represent a short-term, finite usage of marketing spend, whereas organic content is a long-term play that can keep on giving. It’s like renting traffic versus investing in traffic. In an age of shaky consumption metrics, the latter becomes all the more appealing. Smart, strategic content marketing that aligns with your target audience and adheres to modern SEO principles will build equity over time. It’s more qualitative, and not as reliant on short bursts of traffic volume, so brands don’t need to concern themselves as much with the value of each view and click. Speaking of which, we also need to move away from superficial measurement and toward meaningful measurement. It was encouraging to see, per Demand Gen’s 2018 Marketing Impact Report, that volume, pipeline, and revenue metrics are being prioritized, but still a bit puzzling that two out of three respondents are using activity data as proof of marketing’s value: At TopRank Marketing we’ve seen the bottom-line impact of content marketing demonstrated through program after program. One client, Welter Heating, saw a 590% combined increase in organic conversions during its busiest month over a four-year span with a best (local) answer content strategy. Another client, Innovatech, boosted conversion rates by 34% year-over-year through CRO and search optimization. As I alluded earlier when talking about transparency, people tend to believe what they can see. The value of content marketing remains plainly evident, even in a hazy digital climate.
A Clear of View of Digital Marketing in 2019
In the movie The Matrix, quoted at the outset of this article, Morpheus presents Neo with an ultimatum: Take the blue pill and you’ll continue to live in blissful ignorance, believing whatever you wish to believe; take the red pill and you’ll see the truth, unpleasant as it might be. That article from New York Magazine served as a red pill of sorts for me. There’s a seedy underbelly to this digital environment, one which has long dug at me like a splinter in my mind, but I’m ready to come to terms with it. And I’m ready to do all I can in 2019 beyond to make sure that our team is part of the solution, not part of the problem. "The frustration across the marketing ecosystem is palpable, and new headlines that breach trust and showcase systemic carelessness have inflamed the issue," says Liz Miller, senior vice-president of marketing at CMO Council. "The industry as a whole must align on transparency and reliability.” Hear, hear. Through transparent practices and the reliability of integrated content strategy, digital marketing and its reputation can thrive as much as ever. Looking for further information on the subject? Here’s how marketers can use the art of storytelling to build and regain trust.
The post Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics appeared first on Online Marketing Blog - TopRank®.
Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics posted first on http://www.toprankblog.com/
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Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics
“What you know you can't explain, but you feel it. You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix
~~~~~
"How much of the internet is fake?" pondered the headline of a late-December New York Magazine feature, before answering its own question: "A lot actually." What followed was a systematic unpacking of that premise, via author Max Read. Though somewhat cynical and harsh, his argument was backed by facts and evidence at every turn. He documented case after case of fake traffic and fraudulent metrics. He shared videos of phony engagement factories known as click farms. He cited real stories and statistics that verify the prominence, pervasiveness, and pestilence of these issues. Read's article shook me out of my restful holiday contentment. This wasn't all news to me, but never had I seen so many examples compiled into one grim, gut-wrenching montage. The internet is an inherently murky place – you can't physically count visitors to a blog post, as you could with attendees at a conference speech or customers in a store – so the success of a digital marketplace hinges on our collective faith in the integrity of data (and intentions). It's not the number of non-human "users” that troubles me. We've known for some time that bots make up a large portion of website traffic, and any analyst worth their salt is accounting for that reality. What troubles me is the potential (inevitable?) existence of nefarious actors seeking to deceive and benefit — and the repercussions thereof. Mr. Read puts it best with this poignant observation:
"What’s gone from the internet, after all, isn’t 'truth,' but trust: the sense that the people and things we encounter are what they represent themselves to be."
Taking a Toll on Trust
The digital world saw its share of bombshells in 2018, and I'd argue few were bigger than the filing of an amended lawsuit from a group of small advertisers, alleging that Facebook knowingly delivered false video metrics back in 2015/16, and that the extent of this inflation was greater than previously believed. Though just one isolated incident (hopefully), it's the kind of headline that serves to further erode a diminishing level of trust between people and the institutions they rely on. These occurrences send shockwaves through the digital universe that are felt in every corner, with wide-reaching implications. When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend with Facebook and Google. Meanwhile, the latest Edelman Trust Barometer shows pervasive global drops in trust toward platforms — most sharply in the U.S. For digital marketers that value accuracy and honesty, it can be tempting to ignore these kinds of stories and headlines, going about our own business and letting all that noise play out on its own. This would be a mistake. We can only control what we can control, but within that realm, there are steps we can take to counteract these troubling narratives.
Two Key Opportunities for Digital Marketers
Internally and externally, marketers are dealing with uphill battles that are steepened by these developments. Internally, we have to be able to confidently trust our metrics and present them to our bosses. Externally, we’re facing an audience that is growing more distrustful by nature. From my view, the growing recognition of fake web traffic and fraudulent metrics should compel marketers to reflect thoughtfully, and double-down on two vital cornerstones in the digital era: transparency and organic content.
#1: Transparency is More Essential Than Ever
It’s getting harder for people to take things at face value. So don’t force them to. The more we can be open and honest about our processes, practices, and principles, the more we can distance ourselves from shady actors who are damaging the industry's reputation. Data measurement and analysis is hard. Errors and mistakes happen. If your agency or business is frontal in the way it identifies and addresses these situations, you’re more likely to sustain trusting relationships with your clients, customers, and business partners. One company that has impressed me with the way it embraces transparency is Lemonade, a tech-driven insurance company out of New York. In line with its overarching mission to combat trust issues that have plagued the insurance industry, Lemonade runs a content series on its website and social media called The Transparency Chronicles, introspectively discussing the business with a stunning level of candor. “We suck, sometimes,” was the title of a post from co-founder Shai Wininger last June, reflecting on the first half of 2018. He didn’t shy away from his company’s shortcomings and failures; he acknowledged them, tried to learn from them, and invited the brand’s community to take part in the conversation. Beyond refreshing to see. Lemonade is basically bringing a new model to the market: insurance claims submitted directly through an app, with a personable AI bot as your guide, removing brokers and conflicts of interest from the equation. There are bound to be unforeseen snags and hiccups along the way with such an endeavor. The company’s openness about its journey makes customers more comfortable in taking part. As a marketer, you can’t guarantee everything you try is going to work. You can’t even guarantee every view counted by a third-party platform is a genuine human being. But if you’re open, honest, and transparent, you can mitigate these uncertainties and ambiguities.
#2: Investing in Organic Content Programs Now Makes More Sense Than Ever
Paid media and digital advertising will forever remain important. But they represent a short-term, finite usage of marketing spend, whereas organic content is a long-term play that can keep on giving. It’s like renting traffic versus investing in traffic. In an age of shaky consumption metrics, the latter becomes all the more appealing. Smart, strategic content marketing that aligns with your target audience and adheres to modern SEO principles will build equity over time. It’s more qualitative, and not as reliant on short bursts of traffic volume, so brands don’t need to concern themselves as much with the value of each view and click. Speaking of which, we also need to move away from superficial measurement and toward meaningful measurement. It was encouraging to see, per Demand Gen’s 2018 Marketing Impact Report, that volume, pipeline, and revenue metrics are being prioritized, but still a bit puzzling that two out of three respondents are using activity data as proof of marketing’s value: At TopRank Marketing we’ve seen the bottom-line impact of content marketing demonstrated through program after program. One client, Welter Heating, saw a 590% combined increase in organic conversions during its busiest month over a four-year span with a best (local) answer content strategy. Another client, Innovatech, boosted conversion rates by 34% year-over-year through CRO and search optimization. As I alluded earlier when talking about transparency, people tend to believe what they can see. The value of content marketing remains plainly evident, even in a hazy digital climate.
A Clear of View of Digital Marketing in 2019
In the movie The Matrix, quoted at the outset of this article, Morpheus presents Neo with an ultimatum: Take the blue pill and you’ll continue to live in blissful ignorance, believing whatever you wish to believe; take the red pill and you’ll see the truth, unpleasant as it might be. That article from New York Magazine served as a red pill of sorts for me. There’s a seedy underbelly to this digital environment, one which has long dug at me like a splinter in my mind, but I’m ready to come to terms with it. And I’m ready to do all I can in 2019 beyond to make sure that our team is part of the solution, not part of the problem. "The frustration across the marketing ecosystem is palpable, and new headlines that breach trust and showcase systemic carelessness have inflamed the issue," says Liz Miller, senior vice-president of marketing at CMO Council. "The industry as a whole must align on transparency and reliability.” Hear, hear. Through transparent practices and the reliability of integrated content strategy, digital marketing and its reputation can thrive as much as ever. Looking for further information on the subject? Here’s how marketers can use the art of storytelling to build and regain trust.
The post Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics appeared first on Online Marketing Blog - TopRank®.
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Less Well Known Autonomous Car Stocks
Less Well Known Autonomous Car Stocks
Car manufacturers have fully embraced self-driving or autonomous cars. It is not because they have heard a loud clamor for such technology from consumers. No, automakers are keen on the idea because manufacture of self-driving cars could help them overcome the short comings of highly cyclical sales pattern associated with its car dependent upon a single driver. In other words, they are in it for themselves whether consumers benefit or not.
If consumers are not so important, at least investors should benefit. Besides the car manufacturers there are a few smaller companies that can give investors a taste of the self-driving car phenomenon.
LiDar and Sensors
Self-driving cars will not go far without guidance input about its immediate environment. LiDar is a surveying method works much like radar, but uses pulsed laser light to illuminate a target and then measure the reflected pulses with sensors. Differences in laser return times and wavelengths are then used to create three dimensional representations of a target. Such systems show great utility for controlling autonomous vehicles.
A key player in the LiDar field is LedderTech, a privately-held developer of sensor technology. LedderTech just landed a $24 million bridge financing in the form of a revolving loan from Desjardins Group and a convertible note from Desjardins-Innovatech. Expect LedderTech to come back to the capital market in the coming months to secure a longer-term financing. In September 2017, the company closed a $101 million venture capital round that included investments by Osram Licht AG (OSR: DE), Aptiv and Integrated Device Technology (IDTI: Nasdaq). GCA Advisors acted as the placement agent for the earlier round and could be a likely conduit for investors seeking a spot in LedderTech’s next financing.
The APTIV-Lyft vehicle with autonomous technology drives on the strip Thursday, November 30, 2017 in Las Vegas, Nevada.
New car technologies are not just in the hands of high risk startups. Headquartered in Ireland, Aptiv Plc. (APTV: NYSE) manufactures electronic components and safety technology for cars and commercial vehicles. Aptiv was previously called Delphi Automotive and is the remaining business after spin out of Delphi’s legacy power train division.
What is left in Aptiv is the company’s autonomous vehicle technology. Aptiv deployed thirty self-driving BMWs in Las Vegas for use in a network service sponsored by the on-demand transportation service Lyft. The cars are outfitted with Aptiv’s LiDar and ultrasonic sensors. After a four-month trial period, Aptiv celebrated a record 96% of riders giving the service a five-star rating.
Aptiv is fortified with acquired technology as well as its own. Aptiv paid $450 million to acquire nuTonomy, a technology spin-out of the Massachusetts Institute of Technology. Just like Lyft, nuTonomy has its eye on the nascent market for ‘automated mobility on demand.’ Lyft also deployed nuTonomy’s software solution in a car ride service in Boston.
Aptiv represents an old school company with a new age product line. As such it presents a particularly compelling way to participate in the autonomous vehicle growth opportunities. The company reported $1.0 billion in net income or $4.05 per share on $14.2 billion in total sales in the twelve months ending September 2018. Aptiv is even mature enough to have established a dividend that delivers 1.4% yield at the current price level.
Lyft of its Own
Since partnering with Aptiv and several others with autonomous driving technology, Lyft made a strategic decision to develop its own technologies. Building its experience in Las Vegas with the automated car service, Lyft appears poised to become a strong player in not only a competent service provider, but also a technology leader.
Privately-held Lyft is reportedly planning an initial public offering in 2019. Until then investors could tap into Lyft’s ambition through its various investors. One is option is Canada’s Tier One auto parts manufacturer Magna International, Inc. (MGA: NYSE). Lyft received a $200 million investment from Magna as part of a $1.0 billion venture capital round led by Google’s CapitalG. The deal valued Lyft at $11.7 billion, providing the hint of a very exciting IPO!
Watchful Eye
Collision avoidance is important for self-driving cars and driver controlled cars alike. Intel’s subsidiary Mobileye Vision Technology Ltd. based in Israel has taken a lead in developing an advanced driver assistance system that is marketed to fleet owners such as trucking companies, law enforcement and bus line operators. Intel claims Mobileye has captured as much as 70% of the market for driver assistance systems that have been included on at least 27 million cars already on the road.
Mobileye really did not capture anyone’s attention until it landed a contract to supply an upgrade of its EyeQ4 to as the eyes of automated cars. Mobileye reportedly was in direct competition with Nvidia Corporation (NVDA: Nasdaq) for the order.
Of course, the only way to get a stake in the ‘eyes’ of autonomous cars is to buy shares in its semiconductor industry partner, Intel (INTC: Nasdaq). There are worse investments. Intel delivers 21% return on equity and its dividend currently provides a 2.6% yield.
Mobility as a Service
If a large semiconductor company with interests in automotive components is not appealing, private-held Zoox, Inc. might be an alternative. Zoox is a very early stage company with lofty goals for autonomous driving technology and mobility services. Zoox distinguished itself by become the first company to be allowed to test driverless cars in California with real passengers. The company wants to debut a ride-hailing service using autonomous vehicles as early as 2020.
It is an ambitious goal and that takes money. Zoox has already raise a total of $800 million in two venture capital rounds.
Before investors start writing checks to invest in Zoox, the risks of an early stage operation should be fully considered. The company has none of the stuffy protocols of an established operator like Intel or Aptiv. However, there is still a bit of instability at Zoox as evidenced by the firing one of its founders just a few weeks after the closing of the round one financing.
These are dozens of companies, large and small, homing in on autonomous driving and the services that could develop using the technology. The movement portends a significant change in the automotive industry as well as transportation fuel. The individually directed car and its combustion engine have been a central part of modern American culture. The muscle car of the fifties and all its attendant images of machismo and power is likely to become a thing of past. It will be interesting to see what imagery advertisers and brand managers conjure up for the car that does everything.
Debra Fiakas is the Managing Director of Crystal Equity Research, an alternative research resource on small capitalization companies in selected industries. Neither the author of the Small Cap Strategist web log, Crystal Equity Research nor its affiliates have a beneficial interest in the companies mentioned herein.
This article was first published on the Small Cap Strategist weblog on 12/21/18 as “Stake in Autonomous Cars.”
The post Less Well Known Autonomous Car Stocks appeared first on Alternative Energy Stocks.
http://bit.ly/2LKNUII
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As a premier Digital Marketing Company in the USA, Innovatech Solutions specializes in crafting tailored strategies that redefine online success. Our comprehensive Digital Marketing Services ensure businesses thrive in the dynamic digital landscape, combining expertise, innovation, and measurable results.
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Less Well Known Autonomous Car Stocks
Less Well Known Autonomous Car Stocks
Car manufacturers have fully embraced self-driving or autonomous cars. It is not because they have heard a loud clamor for such technology from consumers. No, automakers are keen on the idea because manufacture of self-driving cars could help them overcome the short comings of highly cyclical sales pattern associated with its car dependent upon a single driver. In other words, they are in it for themselves whether consumers benefit or not.
If consumers are not so important, at least investors should benefit. Besides the car manufacturers there are a few smaller companies that can give investors a taste of the self-driving car phenomenon.
LiDar and Sensors
Self-driving cars will not go far without guidance input about its immediate environment. LiDar is a surveying method works much like radar, but uses pulsed laser light to illuminate a target and then measure the reflected pulses with sensors. Differences in laser return times and wavelengths are then used to create three dimensional representations of a target. Such systems show great utility for controlling autonomous vehicles.
A key player in the LiDar field is LedderTech, a privately-held developer of sensor technology. LedderTech just landed a $24 million bridge financing in the form of a revolving loan from Desjardins Group and a convertible note from Desjardins-Innovatech. Expect LedderTech to come back to the capital market in the coming months to secure a longer-term financing. In September 2017, the company closed a $101 million venture capital round that included investments by Osram Licht AG (OSR: DE), Aptiv and Integrated Device Technology (IDTI: Nasdaq). GCA Advisors acted as the placement agent for the earlier round and could be a likely conduit for investors seeking a spot in LedderTech’s next financing.
The APTIV-Lyft vehicle with autonomous technology drives on the strip Thursday, November 30, 2017 in Las Vegas, Nevada.
New car technologies are not just in the hands of high risk startups. Headquartered in Ireland, Aptiv Plc. (APTV: NYSE) manufactures electronic components and safety technology for cars and commercial vehicles. Aptiv was previously called Delphi Automotive and is the remaining business after spin out of Delphi’s legacy power train division.
What is left in Aptiv is the company’s autonomous vehicle technology. Aptiv deployed thirty self-driving BMWs in Las Vegas for use in a network service sponsored by the on-demand transportation service Lyft. The cars are outfitted with Aptiv’s LiDar and ultrasonic sensors. After a four-month trial period, Aptiv celebrated a record 96% of riders giving the service a five-star rating.
Aptiv is fortified with acquired technology as well as its own. Aptiv paid $450 million to acquire nuTonomy, a technology spin-out of the Massachusetts Institute of Technology. Just like Lyft, nuTonomy has its eye on the nascent market for ‘automated mobility on demand.’ Lyft also deployed nuTonomy’s software solution in a car ride service in Boston.
Aptiv represents an old school company with a new age product line. As such it presents a particularly compelling way to participate in the autonomous vehicle growth opportunities. The company reported $1.0 billion in net income or $4.05 per share on $14.2 billion in total sales in the twelve months ending September 2018. Aptiv is even mature enough to have established a dividend that delivers 1.4% yield at the current price level.
Lyft of its Own
Since partnering with Aptiv and several others with autonomous driving technology, Lyft made a strategic decision to develop its own technologies. Building its experience in Las Vegas with the automated car service, Lyft appears poised to become a strong player in not only a competent service provider, but also a technology leader.
Privately-held Lyft is reportedly planning an initial public offering in 2019. Until then investors could tap into Lyft’s ambition through its various investors. One is option is Canada’s Tier One auto parts manufacturer Magna International, Inc. (MGA: NYSE). Lyft received a $200 million investment from Magna as part of a $1.0 billion venture capital round led by Google’s CapitalG. The deal valued Lyft at $11.7 billion, providing the hint of a very exciting IPO!
Watchful Eye
Collision avoidance is important for self-driving cars and driver controlled cars alike. Intel’s subsidiary Mobileye Vision Technology Ltd. based in Israel has taken a lead in developing an advanced driver assistance system that is marketed to fleet owners such as trucking companies, law enforcement and bus line operators. Intel claims Mobileye has captured as much as 70% of the market for driver assistance systems that have been included on at least 27 million cars already on the road.
Mobileye really did not capture anyone’s attention until it landed a contract to supply an upgrade of its EyeQ4 to as the eyes of automated cars. Mobileye reportedly was in direct competition with Nvidia Corporation (NVDA: Nasdaq) for the order.
Of course, the only way to get a stake in the ‘eyes’ of autonomous cars is to buy shares in its semiconductor industry partner, Intel (INTC: Nasdaq). There are worse investments. Intel delivers 21% return on equity and its dividend currently provides a 2.6% yield.
Mobility as a Service
If a large semiconductor company with interests in automotive components is not appealing, private-held Zoox, Inc. might be an alternative. Zoox is a very early stage company with lofty goals for autonomous driving technology and mobility services. Zoox distinguished itself by become the first company to be allowed to test driverless cars in California with real passengers. The company wants to debut a ride-hailing service using autonomous vehicles as early as 2020.
It is an ambitious goal and that takes money. Zoox has already raise a total of $800 million in two venture capital rounds.
Before investors start writing checks to invest in Zoox, the risks of an early stage operation should be fully considered. The company has none of the stuffy protocols of an established operator like Intel or Aptiv. However, there is still a bit of instability at Zoox as evidenced by the firing one of its founders just a few weeks after the closing of the round one financing.
These are dozens of companies, large and small, homing in on autonomous driving and the services that could develop using the technology. The movement portends a significant change in the automotive industry as well as transportation fuel. The individually directed car and its combustion engine have been a central part of modern American culture. The muscle car of the fifties and all its attendant images of machismo and power is likely to become a thing of past. It will be interesting to see what imagery advertisers and brand managers conjure up for the car that does everything.
Debra Fiakas is the Managing Director of Crystal Equity Research, an alternative research resource on small capitalization companies in selected industries. Neither the author of the Small Cap Strategist web log, Crystal Equity Research nor its affiliates have a beneficial interest in the companies mentioned herein.
This article was first published on the Small Cap Strategist weblog on 12/21/18 as “Stake in Autonomous Cars.”
The post Less Well Known Autonomous Car Stocks appeared first on Alternative Energy Stocks.
http://bit.ly/2LKNUII
0 notes
Text
Less Well Known Autonomous Car Stocks
Less Well Known Autonomous Car Stocks
Car manufacturers have fully embraced self-driving or autonomous cars. It is not because they have heard a loud clamor for such technology from consumers. No, automakers are keen on the idea because manufacture of self-driving cars could help them overcome the short comings of highly cyclical sales pattern associated with its car dependent upon a single driver. In other words, they are in it for themselves whether consumers benefit or not.
If consumers are not so important, at least investors should benefit. Besides the car manufacturers there are a few smaller companies that can give investors a taste of the self-driving car phenomenon.
LiDar and Sensors
Self-driving cars will not go far without guidance input about its immediate environment. LiDar is a surveying method works much like radar, but uses pulsed laser light to illuminate a target and then measure the reflected pulses with sensors. Differences in laser return times and wavelengths are then used to create three dimensional representations of a target. Such systems show great utility for controlling autonomous vehicles.
A key player in the LiDar field is LedderTech, a privately-held developer of sensor technology. LedderTech just landed a $24 million bridge financing in the form of a revolving loan from Desjardins Group and a convertible note from Desjardins-Innovatech. Expect LedderTech to come back to the capital market in the coming months to secure a longer-term financing. In September 2017, the company closed a $101 million venture capital round that included investments by Osram Licht AG (OSR: DE), Aptiv and Integrated Device Technology (IDTI: Nasdaq). GCA Advisors acted as the placement agent for the earlier round and could be a likely conduit for investors seeking a spot in LedderTech’s next financing.
The APTIV-Lyft vehicle with autonomous technology drives on the strip Thursday, November 30, 2017 in Las Vegas, Nevada.
New car technologies are not just in the hands of high risk startups. Headquartered in Ireland, Aptiv Plc. (APTV: NYSE) manufactures electronic components and safety technology for cars and commercial vehicles. Aptiv was previously called Delphi Automotive and is the remaining business after spin out of Delphi’s legacy power train division.
What is left in Aptiv is the company’s autonomous vehicle technology. Aptiv deployed thirty self-driving BMWs in Las Vegas for use in a network service sponsored by the on-demand transportation service Lyft. The cars are outfitted with Aptiv’s LiDar and ultrasonic sensors. After a four-month trial period, Aptiv celebrated a record 96% of riders giving the service a five-star rating.
Aptiv is fortified with acquired technology as well as its own. Aptiv paid $450 million to acquire nuTonomy, a technology spin-out of the Massachusetts Institute of Technology. Just like Lyft, nuTonomy has its eye on the nascent market for ‘automated mobility on demand.’ Lyft also deployed nuTonomy’s software solution in a car ride service in Boston.
Aptiv represents an old school company with a new age product line. As such it presents a particularly compelling way to participate in the autonomous vehicle growth opportunities. The company reported $1.0 billion in net income or $4.05 per share on $14.2 billion in total sales in the twelve months ending September 2018. Aptiv is even mature enough to have established a dividend that delivers 1.4% yield at the current price level.
Lyft of its Own
Since partnering with Aptiv and several others with autonomous driving technology, Lyft made a strategic decision to develop its own technologies. Building its experience in Las Vegas with the automated car service, Lyft appears poised to become a strong player in not only a competent service provider, but also a technology leader.
Privately-held Lyft is reportedly planning an initial public offering in 2019. Until then investors could tap into Lyft’s ambition through its various investors. One is option is Canada’s Tier One auto parts manufacturer Magna International, Inc. (MGA: NYSE). Lyft received a $200 million investment from Magna as part of a $1.0 billion venture capital round led by Google’s CapitalG. The deal valued Lyft at $11.7 billion, providing the hint of a very exciting IPO!
Watchful Eye
Collision avoidance is important for self-driving cars and driver controlled cars alike. Intel’s subsidiary Mobileye Vision Technology Ltd. based in Israel has taken a lead in developing an advanced driver assistance system that is marketed to fleet owners such as trucking companies, law enforcement and bus line operators. Intel claims Mobileye has captured as much as 70% of the market for driver assistance systems that have been included on at least 27 million cars already on the road.
Mobileye really did not capture anyone’s attention until it landed a contract to supply an upgrade of its EyeQ4 to as the eyes of automated cars. Mobileye reportedly was in direct competition with Nvidia Corporation (NVDA: Nasdaq) for the order.
Of course, the only way to get a stake in the ‘eyes’ of autonomous cars is to buy shares in its semiconductor industry partner, Intel (INTC: Nasdaq). There are worse investments. Intel delivers 21% return on equity and its dividend currently provides a 2.6% yield.
Mobility as a Service
If a large semiconductor company with interests in automotive components is not appealing, private-held Zoox, Inc. might be an alternative. Zoox is a very early stage company with lofty goals for autonomous driving technology and mobility services. Zoox distinguished itself by become the first company to be allowed to test driverless cars in California with real passengers. The company wants to debut a ride-hailing service using autonomous vehicles as early as 2020.
It is an ambitious goal and that takes money. Zoox has already raise a total of $800 million in two venture capital rounds.
Before investors start writing checks to invest in Zoox, the risks of an early stage operation should be fully considered. The company has none of the stuffy protocols of an established operator like Intel or Aptiv. However, there is still a bit of instability at Zoox as evidenced by the firing one of its founders just a few weeks after the closing of the round one financing.
These are dozens of companies, large and small, homing in on autonomous driving and the services that could develop using the technology. The movement portends a significant change in the automotive industry as well as transportation fuel. The individually directed car and its combustion engine have been a central part of modern American culture. The muscle car of the fifties and all its attendant images of machismo and power is likely to become a thing of past. It will be interesting to see what imagery advertisers and brand managers conjure up for the car that does everything.
Debra Fiakas is the Managing Director of Crystal Equity Research, an alternative research resource on small capitalization companies in selected industries. Neither the author of the Small Cap Strategist web log, Crystal Equity Research nor its affiliates have a beneficial interest in the companies mentioned herein.
This article was first published on the Small Cap Strategist weblog on 12/21/18 as “Stake in Autonomous Cars.”
The post Less Well Known Autonomous Car Stocks appeared first on Alternative Energy Stocks.
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