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#everybody writes #book report #nlbr

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Digital Book Report on Everybody Writes by Ann Handley

This blog has been created to share information that I've discovered by reading Ann Handley's Everybody Writes. You’ll find some of my favourite quotes, useful tips, as well as some links to relevant articles as found in the book. It’s a great book, you should check it out. 

http://annhandley.com/everybodywrites/ 

#content marketing #writing #book report #nlbr

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What are some things I learned from Everybody Writes by Ann Handley?

Here are three lessons that I learned from this book:

Lesson 1: 'A good lede invites you to the party and a good kicker makes you wish you could stay longer'

Interpretation: Taking from a background in Journalism, Ann gives her readers some food for thought on the interplay between the first and last sentences of a piece, the opening and closing, or the lede (lead) and kicker. The opening line is important to hook the readers attention but nothing is more disappointing than a poor finale.

Ann goes on to give some more tips:

a. Put the reader in your story

b. Describe a problem your reader can relate to

c. Set a stage

d. Ask a question

e. Tell a story or relay a personal anecdote

f. Recast the biggest takeaway of the piece

Lesson 2: 'Part 5 of Everybody Writes offers guidelines on how to act like a publisher by adapting some best practices from journalism'

Interpretation: The concept of a 'brand journalist' is quite interesting. Ann describes this type of journalist as one within an organization who create content and has the following job description:

a. Generates brand awareness

b. Produces industry news

c. Creates thought leadership

d. Generates leads

Lesson 3: 'The ideal length for blog posts, podcasts, social posts, etc. is...'

Interpretation:

a. Blog posts (1,50 words)

b. Email subjects (50 characters or less)

c. Line of text (12 words or less)

d. Paragraph (4 lines of text)

e. YouTube video (3-3.5 minutes)

f. Podcast (22 minutes)

g. Title tags (55 characters)

h. Meta description (155 characters or less)

i. Facebook post (100-140 characters)

j. Tweets (120-130 characters)

k. Domain name (8 characters or less)

#3 lessons #content #writing #nlbr

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Social media marketing thrives on good use of hashtags, but abuse can jeopardize the message. Check out this list of TopRank’s hashtag best practices.

#hashtags #nlbr

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Writing - As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales …

#writing #nlbr

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You need to write every day. Spending five hours once a week on a working project isn’t nearly as valuable as spending one hour per day for five days straight.

#writing #best practices #tips #nlbr

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How do we make and break habits—really?

#habits #psychology #writing #nlbr

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#INBOUND http://inbound.com HOW TO BE A WRITING GOD - BETH DUNN Great writing is like the weather: Everybody wants to be a better writer, but nobody wants to...

#contentmarketing #writing links nlbr

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Ground content in data.

Ann Handley, Everybody Writes

#data #content #analysis #nlbr

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See content moments everywhere.

Ann Handley, Everybody Writes

#content #inspiration #nlbr

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Don't just think like a publisher. Act like one too.

Ann Handley, Everybody Writes

#content #publishing #nlbr

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Your content is not about storytelling. It's about telling a true story well.

Ann Handley, Everybody Writes

#content #best practices #nlbr

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Don't tell me the moon is shining. Show me the glint of moon on a broken glass.

Anton Chekhov

#writing #content #inspiration #nlbr

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Empathy for the customer experience should be at the root of all your content, because having a sense of the people you are writing for and a deep understanding of their problems is key to honing your skills.

Ann Handley, Everybody Writes

#empathy #customer experience #content marketing #writing #nlbr

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The truth is that the key to being a better writer is, essentially, to be a more productive one. Or more simply, the key to being a better writer is to write.

Ann Handley, Everybody Writes

#writing #self improvement #nlbr

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Writing matters more now, not less. Our online words are our emissaries. They tell our customers who we are. You've got to chose the words well - and write with economy and style and honest empathy for customers.

Ann Handley, Everybody Writes

#writing matters #nlbr

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Digital Book Report on Everybody Writes by Ann Handley

This is the end of my book report.

Verdict on Everybody writes by Ann Handley? It’s a great book, you should check it out. 

#contentmarketing #writing #publishing #marketing #consumer behavior #nlbr