mobarmige82

[mobarmige82]

What Every Seller Needs To Know About Etsy To Build Their Business

We all love Etsy for a variety of reasons. It’s easy to use. It has a built-in community of passionate buyers. It helps creators share their creations with the world. For many Etsy sellers, that’s probably all they need to know.

Still, to the uninformed or inexperienced, Etsy is still “that little craft shop” where customers go to buy one-of-a-kind, handmade items made by hobbyists.

Nothing could be further from the truth.

In fact, if you’re here at Sale Samurai, you’re serious about expanding and optimizing your Etsy business. It’s the mall where you opened your shop. It’s the trade show where you raised your kiosk.

In the brick-and mortar world, you’d want to know if that mall is going to being in foot traffic or if that trade show is going to have a high attendance. Why wouldn’t you want to know more about where you entrust your digital business?

We’ve gathered a comprehensive guide of important facts about Etsy: its business, its customers, and its buyers. Whether a buyer, a seller or a shareholder, this information shows a robust platform for anyone starting a product-related business on their own.

Product Category Statistics:

The most popular category on Etsy is housewares and home décor, which bring in $3.2 billion in sales every year. That is more than twice as much as the second-largest category, which is jewelry and personal accessories.

On the Etsy marketplace, there are more than 50 different types of items.

Etsy has more than 60 million items for sale.

Eighty percent of the total gross merchandise sales come from the top six categories.

Housewares/home furnishings

Jewelry/personal accessories

Craft supplies

Apparel

Beauty and personal care

Paper and party supplies

The pandemic not only raised Etsy’s profile as ecommerce soared, but it was also a place where artists used a new necessity as a canvas. In August of 2020 “face masks” was the top Etsy search. Face covering sales skyrocketed in 2020, earning $743 million dollars.

Sales and Revenue Statistics:

In 2020, international buyers made up 36% of Etsy’s gross merchandise sales, which added up to $3.7 billion

Etsy became a public company in the United States in 2015, 10 years after it was started

Etsy makes most of its money from the marketplace, seller services, and other Etsy fees

The marketplace brought in the most money, $1.3 billion in 2020, or 75.58 percent of all revenue

Sixty-one percent of Etsy’s gross merchandise sales, or $6.27 billion per year, are made through mobile devices

In 2020, Etsy’s Seller Services, which include advertising, shipping labels, and the Pattern site, brought in $422.5 million

Etsy is used by 4.36 million active sellers and 81.9 million active buyers, for a total of 86.26 million active users

Each month, more than 32 million people use the Etsy app on their phones.

43% of sellers use the Etsy mobile app as well as the website to keep track of their sales

Who Are Etsy Sellers?

Most of the sellers on Etsy are in the U.S (62%)

California, with 14%, has the most Etsy sellers in the nation

Women make up the most Etsy sellers at a whopping 83%

The United Kingdom is the second-highest group of sellers outside the U.S., with 30% of international sellers residing there

The highest-earning sellers make $10,000 or more annually

The average seller is 39 years old

82% of Etsy sellers surveyed said that they intend to grow their business

Since opening, the top Etsy seller in the US has made more than 1.2 million dollars

Multi-channel retailers sell their goods through a number of different channels — 61% percent of Etsy sellers are multi-channel retailers.

Take Your Research To Etsy — Filter, Analyze, Download

About Etsy Buyers

In 2020, there were 38 million new buyers, twice as many as the year before

In 2020, more than 61 million new and reactivated shoppers

In 2020, 46.91% of Etsy’s users were first-time buyers, but they only bought 16% of the total amount of goods sold

From 2019 to 2020, 35.55 million more people purchased on Etsy

Even though there were so many new users in 2020, 84 percent of the gross merchandise sales came from people who already used Etsy

Half of Etsy buyers said that the cost of shipping would affect their decision about whether to buy an item

Grow Your Business With REAL Search Data (Sale Samurai removes the guess work from getting in front of customers!)

Lastly, Here Are Important Metrics To Know As An Etsy Seller:

The average conversion rate on Etsy is 1% to 3%

Etsy charges shop managers a 12% to 15% fee for each successful sale from an offsite ad

Etsy marketing cost the company $500.76 million in 2020

The average cost of a click on an Etsy ad is between US $0.20 and $0.50.

In 2020, 3.21 million videos were added to Etsy listings — before June 2020, sellers could only post photos

The following KPIs (MBA-speak for “key performance indicators”) are the most critical to monitor in order to ensure success for your shop:

Conversion rate — This shows how many people come to your shop and buy something. Divide the number of orders by the number of visitors to get your conversion rate. In Etsy Stats, you can keep track of this.

Visitors — It’s important to know how many people come to your site because that has a direct effect on how much money you make. Both Etsy Stats and Google Analytics can be used to keep track of visits. Google Analytics is the only way to keep track of each unique visitor.

Traffic source — It’s important to know how people find your shop, whether it’s through a direct link, a referral, or a search engine, so you can tailor your marketing efforts. Use Etsy Stats or Google Analytics to keep an eye on this.

Bounce rate — This KPI is the number of people who leave your website after only looking at one product. You want people to look around your shop, not just leave right away. So, a low rate of people leaving your site is a good goal. Google Analytics can keep track of this.

Numbers and cryptic abbreviations aside, none of this information is worthwhile unless your own shop is properly set up for success. Sale Samurai’s proprietary tools will optimize your store and listings for better searchability, show how you fare against your competition and more.

#etsystore #etsyseller #handmade #jewelry #etsy shop #bracelets #etsyfrance #artists on etsy #etsyfinds #etsyuk #etsyvintage #makemoneyathome #makemonyonline #make money with affiliate marketing #make money today #make money for free #make money from home #make money fast #make money blogging

[mobarmige82]

Pump Omni Zone II Basketball Shoes

2 colors available

https://bit.ly/3oWZe9n

Available sizes

#basketball shoes #sport #sporty girl #sports #sport news #sporty chicks #sporty spice #sport woman #football sport #football #basketball

[mobarmige82]

Pinterest Marketing 101: How to Successfully Promote Your Business on Pinterest

If you’ve mastered one social media platform, it’s an easy trap to believe you’ve pretty much conquered them all. There are a few overlapping best practices, after all, between sites like Facebook, Instagram, and even YouTube.

And then Pinterest came along and threw a wrench in those plans.

Pinterest is a popular and valuable channel for almost any small business, though makers and marketers alike are often puzzled by Pinterest because it’s so different from more conventional platforms.

In this starter guide, we’ll outline all of the fundamentals of using Pinterest for marketing, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and, last but not least, how to measure your results.

What is Pinterest?

Pinterest is a social media platform that lets users (“pinners”) save pins that contain links, descriptions, and images onto different boards for later use.

It’s a big visual search engine where people can find ideas for recipes and style inspiration, and even shop the brands they like.

Pinterest has become a place where people feel good, with eight in 10 users saying the platform makes them feel positive.

Users can create Pinterest pins by uploading images and links manually, stumble across pins they want to see in their feed, or find pins they’re looking for via search. The latter two are great opportunities to market to future customers.

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t.

Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see — they generally don’t care if other people see what they’ve tagged or archived, because the platform’s just not about generating discussion or exchanging information.

Think internal versus external motivation. It’s why Pinterest has the option to create “secret” boards, which are private and can only be viewed by specific individuals who are given access.

How effective is Pinterest for marketing?

If you’re wondering why creating a Pinterest marketing strategy is worth the effort for your online store, check out the following reasons:

It has a growing international user base

Pinterest is the 14th most popular social network, with more than 478 million active users. While this number isn’t quite as big as other social networks, it’s growing.

Pinterest’s quarter-over-quarter change in advertising reach went up by 6.2% in 2021, and should keep rising as it continues to add new customers to its ad targeting capabilities.

Q1 2021’s user figures showed a 30.2% year-over-year increase. A majority of that increase came from the rise in international users throughout 2021, which grew by 37% year over year.

Pinterest can be a marketing powerhouse for online stores. Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and that’s partially because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed.

There’s a place for every brand

Ninety-seven percent of searches on Pinterest are unbranded. This means users don’t search for particular brands when browsing the platform. Instead, they are looking for inspiration and discovering new ideas.

98% of people polled by the brand say they try new things based on what they find on Pinterest.

Brands can target buyers who are in the early stages of the purchase process, getting their product in front of them at the right time. You don’t need to hard sell on Pinterest.

Ideal for product discovery

There are over 240 billion pins saved by users on Pinterest. So just what is everyone pinning about and what purpose do these pins serve? The majority of folk use them for product discovery. In fact, 80% of weekly pinners say they’ve discovered a new brand or product while browsing Pinterest.

The Tool That Feels Like a Marketing Team

Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster.

People use Pinterest to plan for the future. With a solid Pinterest marketing strategy, you can find and reach your audience on the platform.

Pinterest provides interactive insights to go deeper into your audience demographics, interests, and behaviors, making it easy to tailor ads and create more effective pins.

It’s become a place to shop

Pinterest recently reported, “Shopping ad revenue once again grew faster than our overall business and we saw a 6x increase in the number of businesses that used the shopping ads format in Q4 [of 2020].”

This indicates that people aren’t just engaging with content on the platform, but they are also checking out.

Shoppers on Pinterest spend twice of much times on the platform per month than people do on other platforms. You can combine free shopping tool and paid campaigns to reach your audience.

Pinterest found when brands add Shopping or Collections ads to their Pinterest mix, they see three times more conversions and a two times increase in return on ad spend.

Product pins connect to your Shopify product catalog. Once you upload it, you get a Shop tab on your profile and people can find your products more easily. Users can also browse shoppable pins in the Shop tab of their search screen.

What types of businesses should use Pinterest?

Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed.

Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform.

Let’s take a closer look at who typically uses Pinterest today.

Who uses Pinterest?

Women have historically used Pinterest more than men, and with greater frequency. While that’s still mostly true, the number of men on the platform is growing quickly.

Women now make up 60% of the platform’s users, while younger men are beginning to join the platform.

Take a look at this info provided by Pinterest:

Male pinners and Gen Z pinners are up 40% year over year

35% US millennial pinners are up 35% year over year

45% of all pinners have household incomes of more than $100,000 annually

The household income statistic is crucial because it suggests Pinterest attracts users with a higher disposable income.

This is reflected in additional data from Pinterest for Business, which shows that pinners are more likely to spend (and spend more) on everything from food to luxury goods.

There are a few ways to create a Pinterest business account:

Set up your Pinterest profile for success

The first step to marketing on Pinterest is setting up an effective profile. Your profile lays the foundation for the rest of your marketing, and you’ll save a lot of time by getting it right now versus trying to “fix” everything later.

Make sure you set up a business account for your store instead of a personal one — this will give you access to Pinterest analytics, rich pins, and other advertising and marketing tools exclusive to business profiles.

There are a few ways to create a Pinterest business account:

Convert a personal account to a business one.

Create a linked business account.

Create a new business account.

Convert a personal account to a business one

If you already have a personal profile and have followers and content saved to it, you can convert it to a business profile. You can switch back to a personal account any time.

Log into your personal Pinterest account.

From the top right of your screen, click the directional chevron down icon, then click Settings.

From the left side navigation, click Account settings.

Scroll down to Account changes.

Under Account changes, find Convert to a business account.

Click Convert account.

Fill out the fields to Build your profile, then click Next.

Fill out the fields to Describe your business, then click Next.

Select if you want to run ads, then click Next.

Select where you’d like to start, or click the X icon to go to your converted Pinterest business account.

Create a linked business account

A linked business account connects your personal and business accounts. You’ll log in with the same email and password and can easily switch between the two.

Log into your personal Pinterest account.

From the top right of your screen, click the directional chevron down icon, then click Add account.

Under Create a free business account, click Create.

Click Create a linked business account.

Click Create linked account.

Fill out the fields to Build your profile, then click Next.

Fill out the fields to Describe your business, then click Next.

Select if you want to run ads, then click Next.

Select where you’d like to start, or click the X icon to go to your linked Pinterest business account.

Create a new business account

If you want to create a new business account not connected to a personal one, do the following.

Head to Pinterest and create a business account.

Enter your email, create a password and enter your age.

Click Create account.

Fill out the fields to Build your profile, then click Next.

Fill out the fields to Describe your business, then click Next.

Select if you want to run ads, then click Next.

Select where you’d like to start, or click the X icon to go to your new Pinterest business account.

Once you set up a business profile, you can choose the next steps. Choose between:

Importing products from your Shopify store

Running ads

Showcasing your brand

Spend less time scheduling and more time doing the things only you can do. Try a Free Month of Tailwind Now!

#pinterest #internet marketing #affiliate marketing #marketingstrategy #search engine marketing #shopify

[mobarmige82]

How to Speed Up Your Wordpress Website (in just 5 steps)

Portent ran a study that looked at just over 94 million pages across 10 e-commerce sites. They found a website conversions dropped by an average of 4.42% with each additional second of load time between zero and five seconds.

That’s huge. You can lose money by just having poor load time. Today I’m going to break down how to speed up your WordPress website in just five steps.

Question for you, how long does your website take to load? If you don’t know, put it into neilpatel.com/seo-analyzer, put in your URL and it’ll show you how long your website takes to load.

The first thing that you want to do is check your WordPress site speed. You should aim for load time of less than three seconds.

Here’s some things that’ll slow down your WordPress site. Web hosting, when your web hosting server is not properly configured, it can hurt your website. Page size, mainly images that aren’t optimized for the web.

The bigger the images, the longer they take the load. Bad plugins, if you’re using poorly coded plugins, then you’re going to see a slow down in your site especially if you have one too many plugins.

Another thing to look at is external scripts. The second thing that you’ll want to do is install some kind of cache plugin.

We talked about this a little bit earlier, but if you don’t use caching, every time someone goes to your website, WordPress needs to then generate that page dynamically all over again. Don’t do that to your server. Be kind and nice to your server.

The third thing you need to do is optimize your images. Images and video content are really heavy, especially on mobile devices.

Think about it, just because you have a 5G phone doesn’t mean you have 5G reception. So compress them.

And I’m all to release a WordPress plugin with Ubersuggest that does this all for you automatically so you don’t even have to do it.

The fourth thing and it’s almost mandatory is use a CDN. A CDN is a content delivery network. And a lot of the hosts that you use also offer CDNs. And the last one for you is lazy loading.

Think about this, if you have long content, let’s say 5,000 or 10,000 words, you don’t want to have to load the whole page before someone can read the content.

You want to load section by section as quick as possible so people can start reading it as they’re reading, more information gets loaded up.

And that’s what’s cool about lazy loading. And I found that in regions that don’t have the best internet connection, when we started using lazy loading for our visitors, that way people can get access to the content faster.

It decreased our bounce rates in these countries that didn’t have the best internet connection by around 6%. That���s huge. 6% by just using lazy loading plugin.

Bluehost is one of the top recommended WordPress providers.

#wordpress #seo #hosting #website #wordpresswebsite #blog