The way ‘Sholay’ created impact on peoples mind is phenomenal. We started using the elements of the film, dialogues, examples in our daily lives. The Sholay fever is going to be forever <3
Day5- RAVEN
Thick billy is focused on emceeing over house parties and neighbourhoods block party events. He has a textured voice which makes him unique and dangerous in the underground battles of hiphop.
It is the first retail brand from Mumbai that started with the vision to spread love and sweetness in life and relations with the help of the best quality Dates as a product. The brand portfolio includes a wide range of date product categories, different pack sizes, and formats to cater to the preferences of the various consumer segments. Came Dates comes in 250g Premium, Organic, and Healthy treasure categories.
Challenge
The challenge was to portray how dates can help to strengthen and enlighten the best moments in life and get people close to each other, with the help of the mascot which can be used as a brand face and helps to register the brand easily.
Idea
As per the brief shared the idea was to create a relationship between the product and the people. Dates are mostly grown in regions that are barren and hostile to plants and animals. Yet such lands give birth to the sweetest fruit and is the home to one of most useful being ‘Camel’. The idea of the brand identity shows how these two elements come together and make such deserted land beautiful and worthy. Our idea of the camel as a mascot who is in love with the date tree ended up as a brand mark in a very graphical representation.