#they keep wondering why they're hemorrhaging customers

[superduperkas]

Stranger Things season 4 didn't need to be split into 2 volumes. I honestly don't see how it uplifts or adds to the storytelling.

What I do see are the other shows released in between the volumes, the viewership overlap, and how it forces viewers to make a choice between which shows to watch. And I realize, they can just be watched at a different date but the next 30 days (this differs from company to company) is CRUCIAL for binge series to rack up as many watched hours as possible to determine whether it's worth renewing or not. Scheduling is VERY important and can determine whether a show lives or dies.

Way back back, when streaming and OD weren't an option, there were so-called death slots which are a combination of undesirable days and times (Tuesdays at 10pm, Fridays, and Saturdays and others). Any show slipping in the ratings or a show that was very niche would be placed in these slots to die and so there was a viable excuse to cancel them. They can cancel them and say 'oh look, we tried'.

So now, death slots have been modernized for streaming, but now it's relies on when the entirety of show is released and what's being released before and after it. Stranger Things is juggernaut behemoth of a show, for good reason, so ANYTHING released around it is gonna take a massive viewership hit so for Netflix to split the 4th season, release the shows around it (w/ little to no promotion outside of cast and fans) is fucked up because they clearly have shows they want to struggle if not fail so they can say 'oh look, we tried'.

#Netflix and their business models #ugh #they're awful #Netflix #stranger Things #the umbrella academy #first kill #LGBTQ #not that the umbrella academy needs any help #but it just released a little over a week ago #they keep wondering why they're hemorrhaging customers #bad business #not to mention how will and robin storyline #because ugh #glad at least they didn't kill them off #dividing viewership