#there are other fast fashion stores that are much less harmful (despite still being immensely harmful of course) | Explore Tumblr Posts and Blogs

jorjathomas · 3 years

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Current Lifestyle Lecture

As we have previously learned about how certain historical references has influenced certain fashion styles throughout time, it was import we looked as certain factors in todays society which also impacts todays fashion. In this lecture we looked at what these factors were and discussed with our groups how these would impacts fashion and our brand. Below is a summary about what we discussed and what qualities these factors involve which could effect the way clothes are made or worn by the public. These factors are Politics and Power, Social Media, Division of Wealth, Innovation and Sustainability. We was also given a task to create a survey so we are able to get outsiders view on the survey. We created this in the afternoon and posted the survey on our own personal social medias for higher responses. This post will show the results from the survey and how this can help us solidify our ideas.

Sustainability- Since the pandemic, we thought that people have had the time to become more aware about the importance of sustainability. With the help of social media and sharing people may have come across multiple articles relating to this factor as their activity online is higher in comparison to lifestyle prior to the pandemic. Despite coming across many more articles and being educated about the topic better than before, we have assumed that their lifestyle probably hasn't changed. Its hard to break habits especially when people like to online shop to pass their time in lockdown. So although many more people know about this topic and its importance their hasn't been a massive shift in sustainable fashion as people are still feeding into harmful fast fashion brands such as PrettyLittleThing and Shien. Our group has prioritized sharing important sustainable information across our brands platform with hopes of proving that its possible to buy sustainably and still dress fashionable. Meeting both the brands and customer needs.

Social Media- We believe that most businesses are using social media in some sort of way to promote their business. Whether one business uses these apps heavier than the other we think that this has defiantly heightened since the outbreak. We have seen the effects of more brands using the internet in order to reach more consumers through the downfall of highstreets businesses. Many brands such ad Debenhams and Topshop have temporaliy closed and even been bought by online retailers. This shift could cause many other highstreets to decrease and maybe most businesses will be online in the future. Personally I would love a store front on a high-street as it enables new customer markets to enter freely without searching for the brand like you desire online. However due to this downfall we decided it would be best to promote our brand online. We think we will sell on the retailer site Depop or Etsy as these apps are very popular for our younger target market.

Division of wealth- When discussing the previous factor we was curious to see how the designer brands would be coping financially without their stores being open. We realised they wont be doing as well as they would be prior the pandemic as we believe this bigger brands rely on middle class consumers. This is because there are many more people within this class which would want to buy from these brands as a novelty or reward. In comparison to the higher class, these brands aren't as special as they could afford it. Buying from here isn't as special as it would be for a lower income person. only 1% of the higher class contribute to the designer brands. This figure made us realise that middle class people who cant buy from designers a frequently aren't interested in these sort of brands currently. The current events have caused the economy to decrease which also has resulted in these low income consumers to prioritize important expenditures rather than materialistic items that these designer brands sell. We think that the demand for expensive items is very low and cheaper fashion products are much more common due to the new lifestyle changes. When relating this information to our brand I have become slightly worried when pricing our products. As we are aiming to be sustainable, this will require a higher products price which a younger person may not be able to afford so I think its important that we try and make this items cheaper even if we loose some outcome beforehand.

Politics and Power- Our group began to analyse figures who are considered powerful in your country currently and lead us to believe that our respect for them has dropped significantly in comparison to other political leaders. Leaders like Boris Johnson is commonly seen as a ‘laughing stock’ and most people don't take him very serious despite being the Prime Minister. We think that he isn't as inspiring currently and hindered the idolization of Powerful leaders. This behaviour has caused rebellious change within society. We think that this need to protest against the current leaders will cause subculture style to rise again. We think businesses will find a way to create products with convey this rebellion and clothing could change because of this. Eg punk culture or rebellious merchandise relating to the current political events. I think this shift would be a good time to promote or band as people will be more open in fashion changes which will be perfect for our brand and the change we want to project to our customers.

Innovation- This final factor we discussed was the most shocking to me. We discussed how technology could develop in the future due to the current lifestyle and adaptation to the pandemic. A lot of stores aren't open and businesses are struggling to reach their market. Sushila mentioned that housing companies have introduced the VR, 360 view feature which allows a customer to view the house online. This idea could transfer into the fashion world as time progresses. For example a retailer could incorporate this in a way that a consumer is able to see the physical store online or see if their clothes would fit. Although this hasn't happened yet on a large scale, we believe this could happen soon so the fashion industry can adapt to their changes. For example Fashion shows becoming virtual for the public to watch online rather than in a crowded event is a step in this innovation.

To conclude this evaluation, the current events have defiantly shifted the way fashion is perceived by consumers and has caused a lot of businesses to switch up their habits in order to receive the best success. Its important we remember about these factors and adapt our business to the current lifestyle of customers. I think this will be easier than other lifestyle changes which have happened before as the pandemic is global. Everyone has been effected by this which makes it easier for us to reach this particular audience.

After discussing and presenting this task, we then began to create some questions for our survey. This will help us have an insight on on customer habits and what they would be interested to buy if we launch our brand. Every group member posted this survey on a social media platform as we thought it will help us reach your younger target market. This was easy to achieve as we fall into our desired target market and most of our social media follows are around the same age range and demographics. Below our results from this survey. After posting the survey we has a total of 192 responses which we were very pleased with. Google docs allows you to analyse the results from the survey in a pie chart form so we could see the the publics results and opinions form our questions.

Reading these results we were shocked that there still is a demand for plastic wrap as almost 22% asked for this. We assumed everyone would be aware of the problems plastic has by now and was shocked we received a figure like this. Despite this the highest percentage of people asked for packaging to be in tissue paper and cardboard which we will provide when packaging our brands products. This is recyclable and doesn't cause as much harm as plastic packaging. The second question I expected these results because of the way the question was written. It was expected that people would prefer the cheapest option of price as they don't have any idea of the products we are trying to sell. Knowing our garment would be of a better quality and sustainable we know the expected price of the piece however the public do not. If this we were able, the best way to get similar results to our expectations, showing a person our products where they are able to feel the quality this could've given more results. Shannen suggested maybe wording the question better where we gave price options to a closer price range rather than the 50 pound difference. Never the less, this has made us realise that we should be reevaluate our price range choices knowing our audience are younger and wants cheaper items. The final question in this image was surprising to me. 38% of people don't seem to treat themselves. This result is a perfect opportunity to promote our brand which will encourage people to take care and priority of themselves. Our main purpose is this and now we know their is a demand, or unawareness of it in society, for it, our group is more likely to follow through with this idea.

The first question has helped us immensely with our idea of combining style to comfortable garments as this result was almost 50/50. This enables us to validate this idea and begin to bring it into existence. This is the same for the third question also as we were interested in creating leisurewear with the same intentions. I am more confident with our groups ideas now analysing these results and believe this brand could be successful in relation to their responses.

When asking the public how often they buy new clothes 48.4% of people buy clothes less than a month. I expected a higher results from this survey question as I thought people are buying more clothes. This result helps firm my ideas of limiting stock. I think this idea will be most beneficial because it will slow down fashion and will engage more consumers as it would be considered as rare. Producing stock collections one or twice a month will be beneficial based of these results. This conclusion also correlates with the second question and made us realise that shopping habits aren't as frequent as we believed because there isn't a reason to buy particular clothing due to worlds current lifestyle. The final question helps with choosing how to price our products. Despite demanding low price, 45.5% of people would prefer higher priced clothes because they will be produced to a better quality. I was confused with these results shown on the pie chart as the question gave the opportunity for the public to comment their answer in the ‘other ‘ option and resulted in a section of the pie chart to be inaccurate. Despite the confusion, the public demand for good quality. It is important that we do some good product research for materials in order to meet these targets. I think finding group of different materials and testing them would help us determine which material would be best for the desired attire and most importantly, meet our customers satisfactions.

To conclude this survey has been successful. With the amount of responses has helped us see the best results to our questions and we was able to discuss what we think is best for the brand. We will use these results as statistical evidence in our evidence when explaining the factors of our brand.

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safety-to-die-blog · 7 years

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My Survival Farm Reviews by ReviewsMagz - It Functions

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