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peachblossomsofair · 6 years

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Why in my opinion BH is doing Euphoria and JK a great injustice

I have addressed this topic in a series of asks yesterday, but I think it worth while to summarise and discuss in detail why I still personally feel so strongly about the subject. I do firmly believe that Bighit is doing an injustice to JK and Euphoria by not releasing the original soundtrack of the song.

My objections are solely towards Bighit, and what I feel is their mismanagement of the situation that cause the present discontent in a part of the fandom. I do NOT believe that this is a competition between the members in any way (as it is completely possible to give JK’s work what it’s due without harming any other member). I therefore do not think of this as solo stan behaviour.

First, the facts:

Euphoria was released by Bighit on youtube on 5 April 2018.

It was used as the background music for a 8 minute short film, where the song was chopped into two different parts, with a break in the middle, and in reverse order. Making it very difficult for fans to either stream or to simply enjoy the song itself, if they just simply want to hear the song.

The short film itself contained all the members, JK was given a slightly more featured role, but it is not a solo MV.

Euphoria was released as the theme of Love Yourself 起: Wonder.

Bighit announced the track list for the new album, Love Yourself 轉: Tear, that did not include Euphoria.

The Love Yourself series has four parts, 起 Wonder, 承 Her, 轉 Tear, 結 Answer. And considering the fact that the rap line had all done their solo intros prior to the Love Yourself era, and it is logical to deduce that the vocal lines would each have an solo intro for this era. So far, Jimin did Serendipity for 承, Jungkook did Euphoria for 起, Taehyung did Singularity for 轉. Both Serendipity and Singularity are intros to either a mini-album or a full album. Euphoria so far does not even have an official soundtrack release.

Second, what some fans are upset about:

That Euphoria’s official soundtrack release seems to be delayed, perhaps until a repackage comes out (if it ever does come out). This robs both the fan’s chance to properly support JK and enjoy the song, and also the song, not being available digitally, will not have a chance to chart at all.

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So below is a list of counter-arguments I have seen so far (which tries to argue that this is decision on the part of Bighit is not an injustice) and my reasons for believing that they do not stand.

1). “Euphoria is suppose to be in Wonder, it’s not a surprise that it is not in Tear, it doesn’t fit the theme of Tear, why should it be in the new album?” / “Euphoria will be released with the album Love Yourself: Wonder, just wait.”

Firstly, I’d like to say, that no-one can be sure that there will be a Wonder album. BH had made no promises that there will be an album called Wonder, and even very strongly hinted that the short film we’ve got IS the whole of Wonder. 起 itself, simply put, means introduction (and introductions are often short). Plus, the timing of release would not make sense. 承 (the support) and 轉 (the turn) would give out the bulk and the climax of the storyline, by the time Tear is already out, a reverse to go back to the beginning of the story and tell that in detail would not make much sense, especially when we’ve already had an 8-minute short film which gave lots of hints to the beginning and already serves as introduction…

Secondly, leaving all the above aside, and suppose that we do get an album later. Even then, would it be fair to Euphoria? The soundtrack had already been “officially leaked”, fan edited full versions of the soundtrack are already available on youtube with millions of views already. With new songs that would definitely come with new albums, how much hype and attention will still surround Euphoria if it comes out a few months from now? JK fans may still stream it, sure (some OT7s too), but surely no-one with good conscience can say that this “official leak” would not be detrimental to Euphoria’s chances at charting? And why should JK’s Euphoria not get an equal chance at charting same with Singularity? He is a member same as anyone else in BTS. Hence, with a late release of the official soundtrack, even if Euphoria is later made into an intro to a full album, injustice is done to it already. (Same reason for why including it in a repackage would not remedy the injustice either) (And if it’s a hidden track in Tear, it would be the same, as it won’t be available digitally and hence could not chart at all).

Thirdly, Bighit could have simply put Euphoria as a single on digital platforms, spotify, iTunes, melon, etc, so fans could have an opportunity of enjoying the song and show their appreciation of JK’s hard work. They can buy it, help it chart if they wish (remember J-hope’s mix tape and how that charted on iTunes?). They can tell JK directly that we do love his work and see his improvement. Euphoria came out on 5 April, that’s enough time for it to not clash with the new album.

2). “But wait, this is not JK’s solo, his solo intro will be in the next album or come later”.

Like already mentioned in the facts, the Love Yourself series has four parts, 起 Wonder, 承 Her, 轉 Tear, 結 Answer. And considering the fact that the rap line had all done their solo intros prior to the Love Yourself era, and it is deduced that the vocal lines would each have an solo intro for this era. So far, Jimin did Serendipity for 承, Jungkook did Euphoria for 起, Taehyung did Singularity for 轉. And likely, the next one for 結 should be Jin’s chance to shine. If BH give that intro to JK, then it’ll be an injustice to Jin; if Jin does have it, then at least compared to Serendipity and Euphoria, JK’s solo intro did not even have an official version of the soundtrack released…

Yes, JK might get a chance to do a solo intro for another album later, but so would everyone. That would technically be the second round of solo intros, and wouldn’t changed the fact that Euphoria had already missed out.

3). “But the same delay happened to Butterfly.”

Yes, and I would have had no complaints had Euphoria been a group song. The fact that it is mostly intended as JK’s solo for the Love Yourself series makes it and Butterfly completely different.

4). “It’s likely that JK has a song that he produced in the new album, that makes up for it.”/ “JK has his own studio now, and he is working on solo projects, just be excited and look forward to those instead of keep nagging about Euphoria”

Yes a JK produced song will be wonderful, BUT how is JK producing a song any relevant to why Euphoria is not released? Suga and RM writes songs, they have their own studios, are their intro not included in the respective albums? Are they not available on digital platforms? J-hope just realised a solo mix tape, should he be taken out of the album? JK producing his own song has nothing to do with how his solo intro should be treated. He works hard to improve himself in different directions, why should he be punished and robbed of his solo official soundtrack release because he is talented in other areas?

5). “Jungkook is the centre of the group, he is the main vocal, he gets the most lines anyway, it’s not the worst thing that he doesn’t get a solo.”

I think out of all the arguments, this is the one that offends me the most.

Jungkook is made centre of the group because he is the one who is most consistent, the only one to reliably and constantly perform fast demanding dance choreography for long periods of time, AND at the same time, have an amazing voice and vocal range, and could keep his voice and breathing stable.

People see that he gets more lines and more of the spotlight, but it is because he is talented and works hard to keep improving himself to ensure that he can fulfil his position and not let down the group or the fans. The hard truth is, as talented as all the boys are, Jungkook is the one that is best suited to be centre, and he is one of the best centres in kpop right now, and a main reason why BTS works so well as a group.

Therefore, to say that “it’s OK that he does not get a solo”, is essentially to say that JK should be punished for having talent and working-hard. This is not the way the world should work; it’s only fair that JK’s solo song Euphoria should be released

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Conclusion:

All the above are reasons why I think that Euphoria at least deserve to have it’s official soundtrack released, so that when JK himself wants to search for his song on Youtube, he doesn’t have to listen to a fan edited version (see his recent vlive), so that his fans can buy and stream the song, show him directly that he is wonderful, how much we love his work and his achievement, so that Euphoria may have a chance at charting, same as anyone else’s solo in the group.

Yes, JK is strong, he has a lot of fans, he has a lot of support, and he is given a lot of lines and centres and etc. and etc., but all this does not change the fact that Bighit was, in my opinion, mishandling the situation to have Euphoria’s official soundtrack withheld. JK deserves the minimum of respect and appreciation from the company and the fandom that every other member deserves and gets. Just because he is strong and talented and popular, is no reason why he should be robbed of equal treatment and basic respect.

I do hope that maybe Bighit will give it to us as a single, maybe after Tear’s release (or, indeed, make Wonder an album as so many believe that they would). It does not remedy the whole situation, as a time delay is already an irreparable damage to the song’s charting possibility, but at least we’d have the means to show him our support. (imo though, Euphoria’ll likely be included in a repackage and given no extra precedence..)

I do not consider myself a solo stan for arguing this point. I would have said the same if it were Tae or Jin in this situation. On the contrary, I think all OT7 fans should understand my reasoning, and I hope a part will agree with me.

Spring Day, we had Hobi being side lined, Not Today, we had Jin being side lined; if it were OK then to raise our voices for the two, why is “solo stan” behaviour to raise our voices for JK now? Somethings are crossing a line, and this is one of them, and I do believe that 1) expressing my dismay at BH not releasing Euphoria soundtrack in a more timely matter, and 2) now asking BH to release it ASAP, are very very reasonable objections and requests.

Thanks for reading. I write mostly to process what had happened, and understand my own thinking and reasoning on the subject, but I hope it makes an interesting read. Please do feel free to DM me or send an Ask if you want to discuss.

#bts #jungkook #bts jungkook #bangtan #euphoria

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