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#share scards not open wounds
anettrolikova · 7 months
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Failure should punctuate a strong track record A rich person says, “I struggled a lot. Now, I’m here doing this cool thing.”
A broke person says, “I struggled a lot. Actually I’m still struggling.”
One makes you think, “What a rags to riches story. I’m so inspired.” The other makes you feel sad. You don’t want to be vulnerable at the expense of your ultimate goal, which at work, is generally about inspiring confidence in your abilities—so your startup gets funded, so you get hired, so your manager trusts you more.
Let’s say you’re a candidate interviewing for roles. Over-emphasizing failure makes you seem like a risky hire. The hiring manager thinks, Wow, I appreciate that they shared this, but it was kind of a poor judgment call, they missed obvious signs, and the expensive mistake probably could have been avoided altogether. Maybe we should pick another candidate who has better judgment. Failure can be perceived as a pattern match or a pattern break. Startups have to tow the line between simultaneously playing up aspects that make them the underdog (because they’re clearly not Google and can’t hide this) AND playing up that they are proven, trusted, the go-to, reliable, stable, etc (elements of the favorite) so customers are willing to take a chance. If you’re the challenger, not the default, you’re already deemed risky. When in doubt, show why you're the winning team to counterbalance.
People want to read about your failures if they deem you a success. If you’re talking about failure, remember to share a few points of credibility, so you give folks a reason to want to learn from you. If you're going to share widely-make sure you're sharing from your scars, not your open wounds. Love Warrior is intensely personal, but it's not a diary.
I started turning it into a memoir two years after it all happened, and I had enough distance to look at all of it somewhat objectively. 
If you’re still in the midst of struggle, talking about your failure can look like a cry for help. And most companies don’t want to hire a content marketer or product manager who seems like they’re in the middle of crisis.
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