Tumgik
#seems like a good time to create a non-tumblr method of distributing these
ceruleanvulpine · 2 months
Text
happy friday, i broke my promise to never make an RSS feed
first things first: here is EPISODE 2 of jim gordon must die, "RIDDLER'S DAUGHTER".
secondly, we now have a neocities website containing links to all the existing episodes.
thirdly, we now have an RSS feed, so our podcast can be consumed through your podcast player of choice instead of google drive links! follow the steps for adding a custom or private feed (like you would for, e.g., a patreon feed), and add this url:
https://jimgordonmustdie.neocities.org/rssfeed.xml
no guarantees that this feed will be successfully maintained, but you know, i said I was never gonna make one, so you probably shouldn't trust me at this point
26 notes · View notes
utaprifanzine · 5 years
Text
Shining Live Fanzine: Concept Pitch
Tumblr media
I believe @utapri-idol-hell has already mentioned this upcoming project on her blog so, without further delay, this is the completed concept pitch for an SL-themed Utapri fanzine!
(Note: there is also a link to this post on twitter! If you have a twitter account, please consider retweeting the post from this account so that non-tumblr users can also see this!)
I would like to first put emphasis on the fact that this is a concept pitch. That means this is a presentation of the initial idea to anyone who might be interested in this project. At this point in time, most of the rules and concepts are still malleable - they can be changed and shaped according to feedback from this post.
If you are interested in this project (as either a contributor or as someone who would want to acquire a copy of the zine) please consider filling out this feedback form. Any responses will be useful to determine how the zine moves forward, but the feedback is particularly important in regards to the “Application Methods” section of this post (see below).
There are, however, three rules which are already “set” and would not be changed. They are as follows:
This zine would feature work from both artists and writers.
Due to Broccoli’s history with ordering “cease and desist”s against utapri doujin artists, this would be a non-profit zine. Thus, digital copies would be completely free.
The concept for this zine is based on the intention of it being a fun project that would appeal to the majority of the fanbase. Therefore, some rules are set in place to avoid content that might spark conflict and/or be geared towards a specific audience.
Below the cut, this post is split into three sections: Concept, Rules, and Application Methods. Each section is clearly noted with a header. “Concept” covers the general theme, content, and layout; “Rules” covers additional restrictions and/or allowances for the zine content; and “Application Methods” covers various possible ways a writer or artist could possibly apply to do a page for the zine. That last section is particularly important, because at the moment the application method for the zine has yet to be decided and the final decision will depend feedback.
There’s quite a bit of information below, so for anyone who is dyslexic or has any other reading difficulties, the most important information is in bold.
The ask box is also open for anyone who has any additional questions, or would like further expansion on something mentioned in the following text.
Please also consider reblogging this post so more people can see it!
Tumblr media
The initial concept for this zine, was that it would (hopefully) be the first in a series of SL-themed zines that followed the chronological release pattern of the in-game events and gachas.
This seemed to be a good way to establish a kind of content equilibrium, so that no specific character/event/gacha appeared too often or too little. The pages would be themed after the events/gachas and each one would have a specific amount of pages allotted to it. Since KLab has only screwed the rotation once thus far, it seems like an easier method of creating balance.
Originally, it was going to be an annual digital zine with a high page count. However, since people have expressed their interest in physical copies of a zine, the concept was revised into something that would also translate well into physical format.
The following are the revised restrictions/guidelines for the current concept of the zine:
The total page count would be 44 pages. This includes the front/back cover, index and closing pages.
The content would cover from the release of the game (Aug/Sept 2017) up through January 2018. This covers 8 gacha and 10 events, not including the SL UR set which would also be featured.
Each event and gacha would be allotted two A4 pages of content - one for art and one for a piece of flash fiction. The cover and its related story would have double that amount: front/back cover + a two page short story.
The zine would have the potential to run in both physical and digital formats. Digital zines would be completely free (hence, non-profit project) however they will still require the purchaser to put in an order/request for the file. There will be no public download link posted.
All contributors are entitled to a digital copy without placing a request. Free physical copies may be a possibility, but that depends on a number of factors (namely the amount of contributors, zine orders, and if a print run is made at all) so I can’t promise anything at this point.
Print runs would be made if there is enough demand for physical copies, and there would only be one run per zine. This is reduce the risk of Broccoli viewing the zine production as a competitive merchandise and thereby becoming offended by the project.
Tumblr media
(The following rules were put in place regarding the intentions and concept for the zine. Since this is a concept pitch, each rule is followed by an explanation of why it exists. If you believe any rule is unnecessary, or flawed, please note that in the feedback form! Passive-aggressively ranting about it on twitter doesn’t help!)
The UR Rule
The featured UR pair (for gachas) or the featured UR/SR pair (for events) MUST be the focus of the piece. Other characters can be mentioned and/or appear, but the piece has to be clearly centered on the two featured characters for that set/event. This is to help ensure the balance of content set by following the release patterns.
This goes without saying, but the pieces must also be themed after the event/gacha for which they are the pages for. A simple mention, hint, or acknowledgement toward the set/event isn't strong enough to be considered a theme.
Non-Shining Live Characters Are Allowed
Although the zine will be SL themed, all other characters that are part of the Utapri franchise can be featured within artwork and fiction pieces submitted to the zine. Since they’re official characters, I see no reason to purposely block them out.
The UR rule still applies, however, so these characters cannot become the focus of the pieces.
Keep it PG 13/15
This is partly in place to acknowledge the younger fans of the franchise (as well as those who aren't big fans of higher rated content) and partly because there is no fail-safe way to verify someone's age over the internet.
There are a lot of minors who consume and produce adult content for this fandom, and while their choices are theirs to make (I'm not the fandom police, it's none of my business), I don't want this project to be held responsible for distributing inappropriate content to minors in case issues do arise.
It's also worth noting that this rule does not only apply to sexual content (because some people think R18 only means sex). A piece depicting other mature themes - such as serious cannibalism, gore, or class A drug use - would not be acceptable.
No Romantic Ships
I feel like this is going to be the least popular rule, so the explanation for this is twice as long. Hear me out for a minute, and, if by the end you still think it’s unnecessary, by all means put that on the response form!
There are two main reasons for this rule.
Firstly, although shipping as a concept is extremely popular within fandom, individual ships still only cater to very specific audiences within the fanbase. No matter which way you twist it, no matter the popularity of any given ship, no single ship is universal. Some fans don't even connect to the idea of shipping in the first place.
Under most circumstances, that's completely fine, but within the context of a fanzine that's intended to appeal to as much of the fanbase as possible, allowing ships starts to seem very juxtaposed to that goal.
Case and point: if I have to include an extra contents page that lists all of the ships mentioned inside the zine so people can pick and/or avoid certain ones, that, to me, completely negates the idea of having a zine that most people can just pick up and read without issue.
Secondly, as I'm sure most people already know, ships are a primary source of conflict and motivator for harassment within fandom.
In terms of problems arising from including ships in a fanzine, I'm mainly worried about contributing artists/writers as well as the other admins getting harassed for content they did or didn't include within the zine. As someone who has not only seen utapri fan blogs run offline because of ship-based anon hate, but has also seen people ridiculed and kicked out of groups for not liking a popular ship, I would rather not risk exposing contributors and admins to that kind of toxic behavior.
Tumblr media
When thinking about potential application methods for zine contributors, I realized that the traditional method - where people send in entries and these entries are reviewed/accepted/denied by an admin panel - may not be the best suited for a project that a) is supposed to be fun, not stressful and b) is looking for as many applicants as possible to hopefully be a success.
After brainstorming several alternative ways that applications could be handled, I decided the best possible way to choose one, would be to ask people who are interested in contributing to the zine how they would prefer to apply. After collecting the feedback, the most popular application method would be the one used for this zine.
The following are three different possible application methods. Each has a description of how it would work followed by a list of pros and cons for that method.
Method 1: First Come, First Serve
This method is very well-known, and very straightforward. Essentially, the list of available pages is posted at a specified time and date, and contributors would simply message the zine admins to claim whichever pages they want to contribute for. The first person to claim that particular page is the person who that page is allocated to.
Tumblr media
Method 2: Random Chance
There are two variations of this method.
Application for Specific Pages: using this method, applicants would apply for specific pages at any point during the application period. Then, once the period has ended, the contributing artist/writer would be drawn at random for each page.
General Application: using this method, applicants would apply to the zine in general during the application period then, once the period has ended, the contributing writers/artists for all the pages would be drawn from the same pool. Applicants would be allowed to veto certain characters/sets/events and trade among each other if desired.
Tumblr media
Method 3: Traditional Application
This is the method that’s most often used to manage and select applications for a zine.
An applicant would send in an entry form during the application period that contains, among other possible things, which pages they would like to apply for and an example of their work. At the end of the period, all entry forms are reviewed by the admins and the contributors for each page are decided by majority/unanimous vote. 
Tumblr media
And that’s everything! Please consider filling out the feedback form if you have the time!
127 notes · View notes
ask-de-writer · 5 years
Text
This WIP is not MLP related at all.  THE FALL OF OAKENFIELD UNIVERSITY is a Prequel to Slave in Pard.
This story is rated YA
THE FALL OF OAKENFIELD UNIVERSITY
by
De Writer (Glen Ten-Eyck)
6101 words so far, work is incomplete
© 2018 by Glen Ten-Eyck
Writing begun 06/03/17
All rights reserved.  This document may not be copied or distributed on or to any medium or placed in any mass storage system except by the express written consent of the author.
Copyright fair use rules for Tumblr users Users of Tumblr.com are specifically granted the following rights.  They may reblog the story provided that all author and copyright information remains intact.  They may use the characters or original characters in my settings for fan fiction, fan art works, cosplay, or fan musical compositions. All sorts of fan art, cosplay, music or fiction is actively encouraged.
///////////////////////
Sande was humming happily to herself as she worked to clean Professor Standar's office. She was mulling over his recent lecture on the pervasive nature of the magical field that only unicorns, with their horns, could control.  As she worked, she looked at the big office slateboard.  
She was emptying his trash into a rolling bin.  She added the dust that she had collected from his shelves, books and corners by the use of magic from her horn.  To help her concentrate on the carpet, where her magic was making the dust rise and scooting it into the bin, she actually looked at what Professor Standar had chalked on his board.
A bit excited by what she saw, she took a chalk and went to the empty board.  She wrote neatly, “Professor, I am 3rd year student Sande. I saw your problem because I am working part time as a janitor, and was assigned to clean your office.  
“I believe that the problem that you are working on will reduce more easily as a five function matrix, like so.”
Under that, she chalked his beginning mathemagic and then the steps to convert the unwieldy original expression into a matrix.  Then she proceeded to transform the matrix by clear steps to a solution.
She replaced the chalk in its tray and was turning to go when she found her way blocked by the Professor himself.
Mildly he observed, “I see that you have seen fit to use my chalk board.  What did you think so important that you did not clean it off when you were done?”
He ambled over and began to examine Sande's derivation and solution carefully.  Turning to her he spoke with mock severity, “This solves a problem that I have been working on for three weeks!  That causes me a great difficulty.  I now have to completely rewrite the opening of my latest paper to be presented to the Society.  I have to include you as the one who provided the complete Mathemagical proof of the whole idea!”
He broke into a grin and gave Sande a hug.  Leading Sande by the hand, Professor Standar practically skipped as he lead her away from her work cleaning his office.
As she was pulled along to the next building, her dark brown mane flipping about in the breeze, she panted, “Where are we going?”
Gleefully, Professor Standar replied, “To see Professor Greenleaf!  He and I have been working on this paper for weeks but could not figure out how to derive the matrix from the essential expression!”
As they were entering the cool halls of the Mathemagical Annex, Sande puffed, “I do not think that this is a good idea.  Professor Greenleaf does not like me.”
Professor Standar paused just short of knocking on an office door.  He turned to Sande and asked, “Why would he not like you?”
She bit her lip nervously before replying, “I was sitting in on his Theoretical Mathemagic 620 symposium.  He put up the assumption that only the horn of a unicorn could tap, shape and utilize the overall Magical Field.  I questioned whether other things might be able to tap or alter the Field, since it is easily detected to be stronger near groves of trees, for instance.
“He grew very angry and angrier still, when he found that I was not even enrolled in that upper division class.  After that, he has tried to get me removed from the University several times.  
“He found that I have no Herd Backing nor support.  I pointed out that the Greenswale Herd, that I came from, was merged with the Know Nothing Herd by force.  He got all my scholarships pulled.  I earned enough off of one job last summer to pay for my entire third year, books and lab fees included.
“He got my other work study jobs pulled, except for this janitorial one.  That freed me enough time to entertain at foal parties and play table-top strategic games.  Both pay quite well.  The parties I do for fees and I place bets on the games.”
In a dry voice, Professor Standar asked, “Is that all?  It seems more than a little extreme.”
Quietly Sande replied, “No.  At the Mathemagic 302 mid term, he gave me a separate test from the rest.  Nine problems on deriving and processing matrices and one on reducing raw data from a Metastable Structure experiment.  He gave only three sheets to show my work.
“Without actually grading it, he simply wrote an F on it when I handed it in.  I filed a departmental appeal.  Three witnesses, two of them faculty, saw him do it.
“All that I asked for in the appeal was sufficient sheets to actually show my work in detail while the appeal committee watched and to be fairly graded on what I did.”
Professor Standar, nodded slowly, “I did not know that was you.  I and the whole rest of the faculty heard about it.  You needed fifteen sheets to show your work.  At grading, YOU had to lead the Mathemagic faculty through your methods and reasoning.  They gave you an A+.
“Since Mathemagic 302 only deals with Linear Expressions, both inequalities and equalities, the Appeal Committee removed you from the class with a stipulated A+ grade and pulled you from classwork entirely.  
Professor Greenleaf was furious because the rest of the department gave you a challenge degree in Mathemagic.
“What are you working on now?”
Sande straightened up proudly, “I have been expanding Horimizu's zero sum placeholder expression idea.  It is really quite interesting.”
Just at that moment, the door opened and the red roan unicorn looking out, snapped, “I heard that!  Why are you even here?  You have been forbidden to do janitorial work in the Mathemagic building!”
Professor Standar cut in, “I brought her here because she wrote something on my slate work board that . . .”
Triumphantly, Greenleaf interrupted, “She did?  Excellent!  I will have her cast from the University for this affront to Faculty!”
Professor Standar said mildly, “I said nothing about an affront to Faculty.  In fact, I will give you the same twenty minutes that she had in my office to duplicate what she wrote.  If you cannot, I will have you withdrawn from our Active Metastable Structures paper.  What she wrote took our lab derived expression, which is on your work board too, and derived a matrix, processed it to a specific solution and from it derived a general solution.
“That is what I brought her here to show you.  
“I see that you still are attempting to remove her from the University because she embarrassed you.  Your efforts are a Direct Violation of the University's Primary Code.”
In outrage, Professor Greenleaf demanded, “How can you even say that!  I have devoted my life to the development of Mathemagic!”
Sande stood back to let the Professors squabble it out.
Standar snapped back, “And at the first serious question of the basic assumption that our horns are unique in their ability to tap and manipulate the Magic Field, instead of investigating, as LOVE OF TRUTH would require, YOU tried to silence the questioner!  Some LOVE OF TRUTH!
“That test that you gave to her, as a MIDTERM in Mathemagic 302?  It was rated BY YOUR DEPARTMENT as a graduate level written and oral exam!  She got an A+ and was removed from Mathemagical classes with both a Bachelors and a Master's Degree!
“Last year you conspired to remove her grants and scholarships to force her to leave!  Instead, she did ONE job, over the harvest break and Paid THE FULL BALANCE of her third year in advance.”
Grimly, he demanded, “Twenty minutes, Greenleaf!  The matrix, processing, specific solution, and general expression.  That is all the time that Sande had and she did it!
“Match her work or lose the paper.”
Sande spoke up, concern in her voice, “No, Professor Standar.  That would be a mistake.  Simply because I did this part, does not mean that Professor Greenleaf would not have valuable input.
“In the Library I have read everything that he has published.  Aside from the single error about the unicorn's horn being the sole means of harnessing and utilizing the Magical Field, his work is excellent.”
Sour at having his part in an important academic paper saved by a mare that he detested, Professor Greenleaf invited, “Why don't you come in and show me what she has stumbled onto?
“As for her mad assertion about the magical field being manipulated by anything but the horn of a unicorn, I have never seen any proof of it!”
Sande remarked casually, “After we have dealt with this expression, I will give you a free demonstration of a non horn initiated magical field accumulation.”
Gesturing at an empty slate board, she said, “With your permission?”
Growling under his breath, Professor Greenleaf snarled, “Go ahead!  Show me what we have been missing!”
Nodding, Sande rewrote the basic expression with one more factor and began to reduce it into the matrix.
Greenleaf slapped the chalk from Sande's hand, pronouncing triumphantly, “This is garbage!  The expression that you added works out to ZERO!  It makes no difference!”
Sande gave him a withering glare and snapped, “Didn't the reprimand for PREGRADING my midterm in Mathemagic 302 teach you ANYTHING?
“In the SPECIAL CASE of THIS METASTABLE STATE, it is ZERO ONLY AFTER metastability is achieved.  That is when all the measurements were made.  That's why it was missed.”  She turned back to the board and chose another piece of chalk to finish creating the matrix.
As she was processing the matrix, Professor Greenleaf's keenly watching eyes flew open!  He grabbed a piece of chalk of his own!
Checking against Sande's matrix and her restatement of the original expression, he began to sketch a graph of his own.  It started at zero and rose in an asymptotic curve to positive three, dropped to negative three and rose following a similar curve up to zero, where it repeated itself.
He then wrote out the solution to Sande's matrix and produced the generalized expression.  He put his chalk down before Sande did and pronounced, “I not only beat her time, Standar, I have discovered a repeating function in the magical field that will be worth an entire paper by itself!”
Without pausing her work, Sande pointed to Greenleaf's chalk board and stated, “In ANY mathemagic class, that would be marked as a failure.  
“You failed to show any of your work.  Not the derivation of the graph points, not the matrix processing, nor the three steps from the specific solution to the generalized one.
“Besides, since I did get a departmentally given advanced degree out of your improperly administered and graded Mathemagic 302 midterm, I have the right to submit papers for peer review.  MY paper covering that function and the other five revealed in examining data from other Metastability experiments is already in peer review.  
“If you published that, when a faculty witness saw you lifting it out of my demonstration work, I would be forced to charge you with plagiarism.”
She put down her chalk and turned to Professor Standar and pointed out, “I did say that it would be a mistake to remove him from your paper.  As you can see from what he has done here, as soon as he had a prompt in the correct direction, he is both brilliant and insightful in Mathemagical analysis.
“It is a pity that he has had to be given a formal Board of Deans Order of Non Interference about having any further contact with me academically or financially.  That is why he is being kept from my papers until they are released.”
Reaching across Greenleaf's desk, Sande picked up a sheet of paper and a quill.  Her eyes widened just a little.  She glanced away from the desk top and began to draw a small design near one corner of the paper.
“This part is a trigger for the demonstration that I promised you, Professor Greenleaf.  The rest of the design will be the Accumulator for the Magical Field, with no horn needed to create it or use it.  She finished her drawing, bending the corners of the paper up over the design, Sande tore a small rip through the trigger part.
She sailed the folded paper toward the center of the room.  With a green flash of released magical field, a loud and surprising POP! the paper suddenly burst apart into a fountain of small confetti!  Only tiny fragments of shredded paper drifted to the floor.
While the others were both staring at the surprising result of Sande's demonstration, she snatched two bundles of papers from Geenleaf's desk and put them into her large waist pouch.
She calmly steered Standar out of Greenleaf's office while he was espostulating, “You promised to give me that demonstration!  I must have a sheet with the design on it!  You promised!”
Over her shoulder, Sande retorted, “I promised a demonstration of Magical Field Accumulation without the use of a horn!  Not to show you how it was done!  You got to see it happen!  Now you know that it can happen!  Your axiom about the unicorn's horn is PROVED wrong!”
Outside, Sande dragged Professor Standar to the office of the Dean of Schools of the University.  Inside, she greeted the mare at the desk with, “Hi, Vanara!  Do you have a file copy of the Greenleaf Academic Restriction notice with his signature?  I need it and I need to see the Dean as soon as possible!”  She slapped a short pile of paper on the counter.
Vanara turned to a file cabinet and extracted the document before saying, “What is happening, Sande?  Oh!  I see that you have the printing office galley proofs for your latest paper!  Have you finished the markup yet?”
Grimly, Sande replied, “I did not get them from the printing office.  They were intercepted and being improperly marked up by Professor Greenleaf. Along with the markup, he was writing a rebuttal, part of which claims my expansion of Horimizu's zero sum placeholder expression.  I have it, too.”
Vanara reached across the counter and took the galley proofs to examine.  She held out a hand for the rebuttal paper and examined it.
She signaled one of the waiting student office runners.  
Grim of voice, Vanara instructed, “Get the Printing Office sign out log for . . .” she examined the galley proof and finished, “Junnea fourth, this year.  Bring it directly to the office of Dean of Schools Honner.”
The runner simply repeated, “Galley sign out log for Junnea fourth, Dean Honner's office, yes Mam!”  He left at once.
Vanara left her desk and went to a door down the hallway that her counter blocked access to.  There was a swift but quiet conversation.  Vanara gestured for both of them to come to the office.
As they were seating themselves, Sande noticed the headline of a newspaper hanging over the desk of Dean Honner.  It proclaimed, “Know Nothing Herd Burns Leafhome University!”
She commented to Professor Standar, “See that?  It means that we are the last college or university left between the Southern Sea and the Skywall Mountains.”
Standar replied, “I know.  The Know Nothings tried to use their 'common sense' thinking to guide farming in the nation of South Plains.  It has resulted in a massive crop failure and much spoilage of what was harvested.  Grains of all sorts were especially hard hit.”
Sande whistled softly.  “They were only just recovering from that drought. This crop failure will cause a flood of refugees from that whole area. Where will they go?”
Dean Honner shrugged, “Disaffected unicorn refugees have been making their way through the only known pass in the Skywall for over twenty years, now.  There is supposed to be a rich plain on the other side, called the Green Sea.  I expect that many of them will go there.”
Sande pointed out, “Perhaps not all that many.  If reports are to be believed, that Green Sea colony has been at war for nearly five years with a confederation of tigers and leopards called Pard.  Even if I was hungry, I am not sure that I would want to go to some place where I might get eaten!”
Dean Honner nodded. “I do understand what you are saying, Sande.  Unfortunately, that is not all the story.  The Green Sea colony is also sending several tonnes a month of top quality fodders back through the pass.”
Sande quietly touched her lips before saying, “Suddenly I can see the motivation for starving herds to take that risk.”
Vanara re entered the room and placed a folder on Dean Honner's desk.  As she was leaving, Professor Greenleaf barged into the room, pushing her out of his way!
Ignoring all else, Greenleaf planted both hands on Dean Honner's desk and demanded, “You must dismiss that MARE, Sande, at once!  She entered my office, where she has no right at all, and she STOLE important papers from my desk!”
Professor Standar interrupted Greenleaf's tirade dryly with, “Actually, Professor, that is WHY we are having this meeting with Dean Honner.  It appears that . . .”
Greenleaf rounded on Standar, in the process seeing Sande for the first time.  “What is that MARE doing here?  She stole papers from my desk!  She was not even supposed to be in the Mathemagic Building at all!”
Professor Standar pointed out calmly, “She is filing a formal complaint against you, Professor Greenleaf.  The charges are violation of the University's restriction on contact with Sande or pre-publication access to her papers or other intellectual works or property.
“Speaking of theft, you took the galley proofs of her paper expanding Horimizu's zero sum placeholder expression.  You were re writing it to make it appear to be intellectual garbage while claiming her insights and discovery as your own in a 'rebuttal' paper.”
“I would never stoop so low!  She is a mere mare and a only a third year student, besides!  As such, she has no right to lofty thought!  As a student, she cannot properly publish papers in any case!”
Dean Honner interrupted dryly, “Greenleaf!  The reason that THIS third year student CAN publish papers is those Bachelors and Masters degrees that she won from fair judging of her midterm exam given by YOU, last term.
“The brilliant work on those fifteen pages of Mathemagic that she needed to answer your nine questions, two of which were classical unsolved conjectures, BECAME her first paper, and YOU KNOW IT!  Since then, she has already published two more papers and had the final peer reviews done and galley proofs prepared for her FOURTH paper, the one that you directly stole from the Printing Office.”
Dean Honner flipped open the file that Vanara had given him.  Greenleaf blanched as he recognized the contents of the file.  It was the Printing Office's Sign Out Log for Junea Fourth and under it were several standard Witness to Conflict forms.
Spreading out the incriminating evidence, Dean Honner continued, “Your inability to recognize her obvious intellectual capacity AND your continued efforts to have her removed from the University alone would have caused what I am now forced to do.  Add to those infractions, your direct violation of the Board of Deans order of Non Interference by this outrageous attempt to plagiarize her work and discredit her, force me to enforce the Non Interference Order's penalty clause.
“Professor Greenleaf, your tenure at Oakenfield University is terminated!  One more infraction and you will be removed from the faculty.  Am I clear?”
Dean Honner gave Professor Greenleaf a red sheet of warning.  He added, “After this egregious violation of the University's trust, you may not even publish comments or letters regarding ANY of Sande's work.
“Please leave my office.  If I have to call you back, it will be to sever you from the University.”
The furious Greenleaf slammed the door on his way out.
Dean Honner shook his head at Greenleaf's behavior.  Then his distinguished white furred muzzle broke into a smile and he asked, “Sande, are you going to be at the Horn and Hog for War Game Night tonight?”
She nodded, her horn bobbing happily as she replied, “I am looking forward to it, Sir.  You give me a real challenge.”
Standar looked up at the framed medals and Wide Plains general rank badges on Honner's wall and said skeptically, “How often can you win against a general of Honner's experience?”
It was Honner who suggested, “Why not come and see for yourself?  If I am lucky, I win two out of five games with her.  Sande really keeps me sharp.”
That afternoon, Professor Standar accompanied Sande down the well shaded cobbled road to the village of Oaken Woods.  The many farms surrounding Oaken Woods showed clearly the beneficial effect of being close to the famous University.  The fields and orchards were not only well tended, they were filled with the unique and highly productive strains of fruits and grain provided by the Agricultural School.  To his pleasant surprise, he saw the farmers using metastable structures in the harvesting of hay and grain.
As the muscular field mares swung their scythes to fell the crops, the metastable structures attached to the scythes gathered it into shocks and bound it with strings of twisted grass stalks.  On the farms, even the stallions were working to get the crops into the barns.  They were pulling big farm wagons that were being loaded by stallions using different metastable magic structures attached to the wagons.  Shocks to be loaded were simply placed into the structure, which lifted it and placed it in the wagon.
Pleased at seeing his theoretical work being put to practical uses, Professor Standar mused, “I did not know that the school had released any of my work for general uses.”
Sande nodded as she strode ahead.  Looking back, she replied, “This is an experiment by the Agriculture School and authorized by Dean Honner.  If it is as successful as it appears to be, it will be put into general use next year.  It should earn both the University and you some handsome royalties.”
“I see.  How stable are the structures that they are using?”
Sande grinned as she stated, “They only last about three to four hours.  Re setting them takes around twenty minutes, which gives the workers a welcome break.  At the moment, it looks like your work has improved harvest efficiency by about 20 to 30 percent.”
By then, they had passed into the village proper.  Sande guided them around several turns to a substantial half timbered building with large multi pane windows in front.  The sign out front swinging in the breeze proclaimed it to be THE HORN AND HOG.
Inside, the main room was only lightly crowded but it was filled with the beery scent of fermented locoweed.  The lanterns and iron candle candle sconces cast a reasonable amount of light.  It was late enough that the windows contributed almost none.  There were soot trails up the walls above the wrought iron candle sconces. The floor was flaked bark, comfortable underhoof.
They crossed the room, dodging around tables where many disreputable looking unicorns were busy losing what money they had in assorted card and dice games. A few were winning.  Not many.  Mares in skimpy attire were lacing their way through the press of customers, carrying large trays filled with drinks or dishes of food.
Sande led them to a door and held it open for professor Standar.  The back room was far quieter.  Many unicorns, both mare and stallion, were standing around five tables.  A sixth table was in use.  A large bookshelf next to it had holes where volumes now on the table were being consulted and pages of notes being taken.
Dean Honner looked up with a big smile.  “Sande!  We were waiting for you!  The vote went to the Tomb River Campaign.  We were just setting up the Crane Creek battle to kick things off!  Which side will you take?”
Without hesitation, Sande replied, “South Plains!  We beat them so bad in that one that fighting it from their side will be fun!  What do I have to work with, General?”
Dean Honner commented to Professor Standar, “The kids know that I was a General in this very war, so the whole club calls me General.”
He handed Sande a sheaf of papers.  “Here are your troops and disposition at the start of hostilities.  You will find that we actually copied captured scouting reports for you too.”
Sande nodded, while leafing through the data.  Breaking into a grin, she put four gold coins in a tray beside one of the game tables.  She announced, “Crane Creek table ante is four gold!  Pick your staff General and ante up!”
Coins hit the tray. The General and three others took the Wide Plains Republic side of the table.  Sande took a wand like pointer and reached into the table top which was a complete reproduction of the Crane Creek battlefield and surrounding area projected by controlled magic.  She began to use it to array her forces, which were seriously outnumbered.  As he walked about the table, Professor Standar realized just how subtle its design was.  From each side, all that could be seen of the opposition was what the field command saw from their place in the old battle or wherever they placed command and scouting for this re fighting of it.
He overheard the General muttering to his three subordinates, “Just as I suspected, she is pulling a fast one on us.  I can only see about half of what I saw in real life when I fought this battle!  We need scouts out yesterday!  Move it!”
One of his assistants muttered back, “I am working on it already.  When she said that it would be fun to fight from the South Plains side, I knew that she already had the fix in!”
One muttered, “Found them, I think.  That woods that is supposed to be too boggy to get a force through?  Three scouts looking it over have vanished.”
The General nodded sagely, “Have to wonder how she got them there, if she did.  Probe it in force with a platoon.  See what sort of responses we get.  Hold the main force in position.”
As he watched the action unfolding, Standar realized that this game was like none that he had seen before.  It was not turn based.  Both sides were moving simultaneously.
The next report was, “Sir!  The platoon was driven off by aimed archery and crossbow fire.  The enemy is staying hidden in the forest for now.”
The General gave a satisfied snort.  “Crafty of her.  Leave a force sufficient to deal with the reserves that she put out for us to see and hit the forest hard.  We want to draw her out to better fighting ground if we can.”
As the Wide Plains Republic forces started to strike the boggy forest, Sande's “reserves” began to charge the superior force in front of them. Every copse or thicket that they passed yielded up more disciplined war mares, augmenting the charging army!
They did not simply outnumber the now defending force, they suddenly began a leap frog advance.  The pausing forces taking the time to fire an archery barrage into the defenders before rejoining the advance.
By the time that it came to spear and sword, the defenders were severely reduced and quickly cut to pieces!  Sande's attack then pivoted and charged the main Wide Plains force from the rear!
The General was swearing in admiration as the trap closed on his troops.  They were being forced into the boggy forest and it WAS too swampy for them to hold cohesion as a force.
The Wide Plains Republic had to raise the white flag.
A cheerfully smiling Sande scooped up the table ante and collected a number of side bets as well.
The next battle and the one after that all fell to Sande's skill at warfare.
The golden coins of the Wide Plains Republic antes fell into Sande's purse!  She took not only the table antes, she collected side bets in profusion.
The club members were conferring with the General and had three military histories out on a working table.  Sande looked over their shoulders and exclaimed, “The Hardrock Chasm Stand!  That is one of the best classical battles.  The Wide Plains Republic army was outnumbered over one hundred to one!  In spite of that they held off South Plains for six days, until reinforcements could arrive and drive South Plains back!”
The General looked up from his books and asked skeptically, “I presume that you have had some thoughts on the battle?  Nobody has ever held any simulation where South Plains could get through the Wide Plains Republic position!”
Sande batted her eyelashes at him and retorted, “Finally, a chance for you recover your gold!  I mean, I do have South Plains for the battle.  This battle will wrap up the Tomb River campaign.”
One of the General's staff commented, “Sande has already stood military history up on its horn.  All that I can say is that I think that she must have something nasty up her sleeve!”
Mildly, the General replied, “She always does.  Even when she loses, it is usually a disaster for the winning side.”
He set up his troops in the classical and time tested way, camped just in front of the Hardrock Chasm, with the small river to his left.  Tall cliffs spread out for twenty miles on each side of the chasm, creating a solid barrier to the South Plains army.  
From his camp, the General's forces could strike the South Plains forces in the rear if they tried to bypass the barrier.  If South Plains tried a direct attack, all that the Highland Republic had to do was retreat into the chasm itself and South Plain's greater numbers were nullified.
Sande advanced her forces in the classical way, directly out of the histories.  She encamped by a small woods.  While some troops were cutting firewood, she sent emissaries to request the surrender of the Highland Republic.  That was refused, of course.
That afternoon of battle table time, Sande sent a substantial force against the General's troops.  She had a strong center that forced battle.  From each side, parallel to the cliff faces pincher forces advanced, trying to cut the General's army off from retreating into the Hardrock Chasm.
Just as in history, the ploy failed and the Republic army withdrew into the steep sided and very narrow cleft.
Sande's troops withdrew to their camp, leaving only a few platoons to keep the General bottled up.  They had a leisurely meal and replaced the guarding platoons so that they could eat.  She was keeping her wood cutters busy apparently making firewood to last out the siege.
On the second battle table day of the battle, Sande advanced the results of her woodcutter's labor.  Three catapults.  They fired sacks of smaller stones that burst on hitting!  The rupturing bags scattered a deadly spray of stones from fist sized up to melon sized chunks through the General's middle ranks!  Worse, they then fired at the opening of the chasm, bottling the General's troops, preventing them from escaping the deadly hail of stones, by fleeing deeper in the declivity.  She mopped up the remains of his leading forces and advanced into the defile, foot leading, catapults following.  As swiftly as her advance made contact with the General's now retreating troops, more catapult shots leapfrogged over them to cut a small number off from aid while they they were reduced.  The catapults did not even have to aim much. Hitting a wall of stone simply burst the bag of rocks earlier and blasted them down from above!
Helplessly watching his army dwindle before his eyes, the General quietly reached over to the table ante tray and gallantly handed it over to Sande.  He offered, “Brilliantly done, Sande!”
Sande, eyes sparkling with glee, went through the crowd collecting her side bets!
An unfamiliar figure entered the room and scanned the crowd before homing in on Sande.  He made the mistake of grabbing her shoulder as he declared, “I demand Herd Rights!  You have to mate with me and give me half of that gold you collected tonight!”
Sande rolled in under his grip, striking up along his extended arm, directly into his armpit.  Her strike carried enough force that it lifted him off his hooves and laid him full length on the floor!
Sande hit him with both knees in his gut, driving the wind from him.  Her right hand slapped the bottom of her shoulder bag and came away with a big combat knife!  She held it before his unbelieving eyes so that he could not mistake what it was before she plunged it into his throat!
Conversationally she stated, “If you lie very still, you will live.  If I slash even a little to right or left, you will die.
“You cannot claim herd rights on me.  I am a herdless mare.  My herd was Greenswale. Greenswale was forcably absorbed by the Know Nothing herd who then declared Greenswale to be extinct.  There is no Greenswale herd, so you have no Herd Rights on me.
“If your Stallion Need is great enough that it will not be denied, speak to either Wilton or Lanni behind the bar.  One of their serving mares will sell you an hour or a night, depending on how much you pay.
“You have nothing more to say to me at all.  Speak another word to me and you die. Now, either go away or go to the bar.”
Sande withdrew the knife and backed away from the fallen stallion, maintaining a combat guard with her knife.  He got to his hooves, pressing one hand to the cut in his throat, and bolted for the safety of the night.
Sande turned to the shocked club and shrugged.  “I know that most mares will yield Herd Rights to just about any stallion in Need.  Herd Law is clear, though.  Only Herd Stallions can demand Herd Rights of a mare.  Other Stallions can ask for Herd Rights but no mare not of their herd is obligated to give them.
“My herd was Greeswale.  They were forcibly absorbed by the Know Nothing herd and declared extinct as a herd.  He was a scout from the Know Nothing herd.  I don't like them because of what they did to my herd.  I don't have to mate with them and I WON'T.”
Sande's horn lit up as she used its magic to straighten up the room where the stallion had fallen.  She extended a hand to the General and suggested, “General, we need to end this meeting.  He was scouting for the Know Nothing Herd.  We have to get back to the University and begin preparing our defenses.  
“Oakenfield is the last university or college left.  If we fall, all of Wide Plains Republic will follow South Plains into an intellectual and physical disaster.  We have the last major library.  All of our classical literature and research work is in it.  We are the last place where magic is being studied scientifically.  Our Agricultural School is vital too.
“We have to save as much of it as possible.”
The General gave a sad look around the War Game Club and nodded.  “You are right, Sande.  I had hoped to never have to fight a real battle again.  It is not to be.  Anyone here who is willing to fight to save the University, follow us.  We are going back to the school.”
Sande was pleasantly surprised to find that nearly all of the rough stallions and mares from the Horn and Hog were following.  She could hear much of their muttering, “School might be out of my league but those new higher yield crops sure ain't.  Showed us how to use our magic in a whole new way this year at harvest.  Got the whole crop in days earlier than the old ways.  That school been a godsend to us.”
They were several hundred followers strong by the time that they reached the University.
5 notes · View notes
cindylouwho-2 · 5 years
Text
RECENT NEWS, RESOURCES & STUDIES, mid July to August, 2019
Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from July 14 to August 24, although some may be older than that.
Tumblr has not been saving all of my drafts correctly, which has led to me rewriting some of this post more than once. (I’m now going to be compiling it elsewhere & pasting it here when done, to avoid this issue in the future.) That, a heavy workload, and some vacation time delayed & truncated this report. 
But the good news is I am now on a more consistent schedule, with more time to read and write. I expect to be getting this back to 3 times a month very soon. 
Are there types of news you would like to see here? Please let me know! Leave a comment below, email me through my website, or send me a message on Twitter.
TOP NEWS & ARTICLES
The priority placement is US search for items that ship free has been around for nearly 4 weeks, and doesn’t seem as disruptive as some feared. Etsy is conscious that non-US sellers are particularly upset about this, and have therefore published a list of things they are doing to help international sellers. (note that most of those things also help US sellers that ship to other countries, 
Etsy’s 2nd quarter results came out on August 1. Everything was up, but not quite as much as some experts predicted, so the stock is down quite a bit. The big announcement was that Etsy will be combining Promoted Listings & Google Shopping ads bought by sellers into Etsy Ads. They are supposed to launch in August, but I have yet to hear of any seller who thought this was a good idea.
3.5 million people worldwide use at least one social media platform. (That’s 46% of the planet’s population.) And more than half of the planet  - over 4 billion people - watch videos online. “[H]alf of all internet users below the age of 35″ use voice to operate their devices, with 43% of internet users worldwide using voice at least occasionally. 
SEO isn’t enough; you are going to have to spend money to be seen, if you don’t already “The last 18 years have been an anomaly. Twenty years ago, if a brand couldn't afford to pay for a newspaper or a radio ad, the media company didn't give the company time to publish a public service announcement. SEO allowed companies to go through a period where they received free listings on search engines like Google and Bing. Sending people to a brand's website is like getting a free television or radio commercial or newspaper ad or billboard at the baseball park in 1984″
Trend watch: both clothing retailers and makeup companies are seeing a drop in sales as their markets shrink. If you sell either, you will want to read both articles, as there are some parallels between the two areas in regard to what is and is not working. 
ETSY NEWS
Etsy purchased musical gear website Reverb for $275 million; it will continue to run separate from Etsy. Etsy stock went up at the time. This is notable because Etsy hasn’t bought much lately; it looks like they are slowly dialing back the panic mode, single-goal approach. Their business acumen has disappointed one commentator [humour].
Etsy is “improving” Etsy shop stats. (Note that the Google Shopping category is apparently for the ads you buy yourself only, not the ones Etsy buys, so you will need to use Google Analytics to look at those hits for the moment.) This seems to be leading up to the launch of Etsy Ads (see above).
Here’s some coverage of Etsy changes in the past few years (not a lot new, with some errors). 
Etsy seems to be ramping up its monitoring of seller customer service factors, as more people are receiving email notifications that their shops are falling below Etsy’s customer service expectations. I expect that any updates in this area might involve the new chat convo thingy: Convos are changing to live chat threads, which you cannot write more than one paragraph for because hitting return sends the message. It’s a mess. (Please forgive my frustration; I’ve already had to deal with over 40 separate convos from one buyer alone.)
There will be a site-wide Labour Day sale August 30-September 2, which Etsy will apparently be promoting. 
Fall fashion trends as promoted by Etsy: apparently silk scarves are in, for all sorts of uses. They also released their holiday trend report (pdf file), which I will summarize next week if I can find the time. It’s worth a look, because they divulge some top search data. You can also listen to the podcast, or read the podcast transcript. 
This article on tiered pricing and increasing your average order value is geared towards people using the $35 free shipping guarantee, but it is also useful for anyone wanting their customers to buy more from them. 
Staff will be using the Etsy Success section of the forum to post weekly tips called “Etsy Insights”. So far, they have been posting each week’s thread in that announcement post, so it is easy to skim and see if any topics are relevant for you. 
They are also asking members to sign up for more research surveys; so far, I am finding it pretty boring, and all of the content on their “hub” page is over a year old. 
The expansion into India saw their domestic listings more than double last year. Free workshops have helped bring many new sellers aboard. 
SEO: GOOGLE & OTHER SEARCH ENGINES
Google’s John Mu, who does SEO outreach & education, reminds us that “LSI keywords” are not actually a thing. (LSI was a computer method to figure out relationships between words back in the 1980s; no search engine today is using it, as they have real search data on how people relate words to each other, and it just doesn’t give any insight into modern search technology.)
You don’t need tons of backlinks, but you do need good ones. And linking out on your own site is a good idea in many cases [video], as long as it serves your readers. 
Using images that show up on many different web pages can harm your SEO. They used stock photos that showed up on hundreds of pages for this experiment, so it is not likely that using your own image on 5 sites, for example, would be a problem. 
It looks like there was a fairly significant Google update around July 18th; there’s a bit more coverage here. The last 3 large Google updates are summarized & analyzed here. 
Google then released a blog post explaining their core updates and what you should do if you are negatively affected by one. They linked to several SEO websites explaining Google’s concept “E-A-T” (Expertise, Authoritativeness and Trustworthiness), which is particularly important if you produce blog posts or educational materials.  
Less than half of Google searches now lead to a click on a website result, at least on desktop. Mobile Google searches overwhelmingly do not result in traffic to a website any more. (Note: as I always remind people, the data from these types of studies is always a bit suspect, because they only have a slice of the data, but the provider here probably has the biggest slice worldwide. 
Do you do some simple coding on your website or blog? You will find this beginners’ guide to canonical tags and the different uses of redirects and canonical tags [video & transcript] very helpful. If you are a bit more advanced than that, here’s a good guide to meta tags. 
CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)
Hubspot puts out a lot of good digital marketing guides; check out their “Ultimate Guide to Content Distribution”. Also, they covered how to write a great (& SEO-effective) blog headline, with examples. 
Some stats on current social media usage [infographic]. 
Verizon sold Tumblr to Wordpress owner Automattic. 
Snapchat users continue to increase, as does revenue. They still aren’t profitable, but didn’t expect to be yet. 
Not getting enough traffic on Facebook? Here’s how to get seen by more people there. 
There are ways to optimize your LinkedIn profile to get more sales.
How to get valuable Twitter followers, that is, not bots. (They use Etsy as an example of a well-optimized Twitter profile.) 
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)
Amazon is making advertising an even bigger slice of its income. 
Digital ad spending is continuing to increase in most areas.
Facebook is expanding its search ads to more businesses; it’s not really clear how it all works, though. The ads must also run as news feed ads. Here are some basic tips on how to get the most out of Facebook’s ad algorithm. 
With Etsy possibly ending the free Google Shopping ads it currently buys for us (see the Etsy Ads announcement above), this might be a good time to look into buying Google Shopping ads for your website; here is your complete guide to setting them up. 
More changes to regular Google ads mean less control for the business buying ads, meaning that exact match phrases are no longer even close. “Google says 15% of its daily searches are new — and advertisers will miss out on these new queries if matching is too tightly controlled. Its machine learning systems, the company says, can infer intent and spare advertisers from creating exhaustive keyword lists in order to get their ads to trigger on relevant queries.”
If you are thinking about paying for ads on Pinterest, you will want to read this starter guide. 
Twitter video ads now have an option to not pay for a click unless people view at least 6 seconds of the video. 
STATS, DATA, OTHER TRACKING
How to use Instagram Analytics to boost your business. (That is written for companies that are larger than most Etsy shops, but there is plenty of good material there.)
ECOMMERCE NEWS, IDEAS, TRENDS
eBay beat earnings expectations in the second quarter. 
Amazon had higher than expected sales but lower than expected earnings in the second quarter. They keep thriving despite low profits margins because they have a massive cash flow. 
Alibaba reported higher than expected revenue and profit for its first quarter ending June 30th. 
Amazon sales on Prime Day (July 15-16, actually 2 days) were greater than last year’s Black Friday & Cyber Monday combined, and also signed up more new Prime members on each than ever before. Other websites also saw a big boost, especially for electronics. 
Amazon forced to amend its seller policies worldwide following German legal action. As of August 16, they will give 30 days notice for standard account cancellations. 
And they have expanded their robot deliveries (still followed by humans, though!)
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
While buyers do love free shipping, nearly half of US consumers surveyed will choose to pay for shipping in certain circumstances, most commonly when they really want the product. Only 11% said they never buy unless shipping is free. 
When you are trying to sell something, and especially if you want a repeat buyer, make sure you are pitching it to the right target market. For example, people who don’t want to spend a lot of money won’t buy things they can get for free elsewhere. Provide value for the right people. (A lot of this article is pitched at entrepreneurs selling classes and events, not tangible products, but I think there is a lot of value in the explanations.)
MISCELLANEOUS
WordPress is one of the most popular ways to set up your own website; here’s a beginner’s guide to getting started. 
Google beat earnings expectations in the second quarter. Ad revenue was up a lot. Microsoft also had a better-than-expected quarter, but the growth of their search ads and of LinkedIn (which they own) has slowed. 
How to choose colours that will work together well. 
There is a lot of research on productivity; here are 10 things you can do to get more done. 
If you use Chrome, you could really use these Chrome keyboard shortcuts. 
1 note · View note