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editfandom · 1 year
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Rusty Parker - Cover Girl, 1944
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muffinsedits · 3 years
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𝘭𝘪𝘬𝘦 𝘰𝘳 𝘳𝘦𝘣𝘭𝘰𝘨 𝘪𝘧 𝘺𝘰𝘶 𝘴𝘢𝘷𝘦
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fashionbooksmilano · 4 years
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Hollywood Beach Beauties
Sea Sirens, Sun Goddesses and Summer Style 1930-1970
David Wills
Dey Street Books, New York 2018, 224 pages, ISBN  9780062842855
euro 22,00
email if you want to buy [email protected]
The author of the acclaimed photo compilations Vegas Gold, Hollywood in Kodachrome, Marilyn Monroe: Metamorphosis, and Audrey: The 60s, now presents a glamorous and nostalgic celebration of summer at the beach, captured in 150 stunning vintage photographs featuring beloved female celebrities, models, and starlets from the 1930s through the 1970s. Renowned independent curator and photographic preservationist David Wills commemorates the allure and joy of the sun, the sand, the ocean, and the fashions of endless summer with this sizzling collection. Hollywood Beach Beauties includes more than one-hundred vibrant color images of some of Hollywood’s most timeless stars lounging and playing at one of the most iconic settings: the beach. Hollywood Beach Beauties highlights the sexy, carefree attitude of the summer, the elegant seaside couture, and the enchanting and alluring beauty of the female form. Included here are candid and stylish photographs featuring stars of yesterday such as Elizabeth Taylor, Rita Hayworth, Audrey Hepburn, Marilyn Monroe, Brigitte Bardot, Joan Crawford, Sharon Tate, Raquel Welch, Sophia Loren, Grace Kelly, Dorothy Dandridge, and Nancy Sinatra. A treasure trove for classic movie mavens, vintage photography enthusiasts, and pop culture aficionados, this stunning theme-driven compendium taps into nostalgia for the joys of summer and captures the dazzling beauty of the seaside and some of the most stylish stars of the big screen in a fresh, unique, and captivating way.
30/07/20
orders to:     [email protected]
ordini a:        [email protected]
twitter:@fashionbooksmi
instagram:         fashionbooksmilano, designbooksmilano      tumblr:               fashionbooksmilano, designbooksmilano
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alwaysmarilynmonroe · 5 years
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Firstly, hello! It’s been a long time, almost six months in fact! However, I’ve finally found the inspiration to start writing again. Sometimes it can be hard to feel inspired when you’ve been blogging fairly regularly for over three years, however, I never intended to stop forever, I simply wanted to look forward to writing posts again and well, today is that day!
As a huge lover of makeup, I look forward to seeing what products are going to be released that I can add to my ever growing inventory. Therefore, when I discovered Ciaté London created a collection dedicated to Jessica Rabbit, I think my heart may have skipped a beat! If you know me it’s hardly a surprise, but, Jessica Rabbit is one of my favourite Bombshells, inspired by Old Hollywood’s Veronica Lake, Rita Hayworth and Lauren Bacall – she’s an absolute dream! Yes, she may not actually be real, (I know, I’m still coming to terms with it) but, there’s no doubt she’s an icon in film and as a pinup.
The Jessica Rabbit Collection features three products;
The Jessica Palette – a nine piece eyeshadow palette. (£35) Glow To Highlighter: Roger, Darling! – a powder highlighter. (£26) Glitter Storm Lipstick – a glitter metallic lipstick. (£19)
Each product can be bought individually, or altogether in a beautiful Jessica themed box set – naturally, I had to buy the full set! At £60, it’s definitely not on the cheap side, but you save a total of £20 compared to buying them separately, so if you’re a super fan, it’s worth it. Plus, the quality is incredible, arguably the most beautiful makeup packaging I own, each is worthy of being collector pieces. Currently, the collection is sold out, but the three items are still available on their own.
The amount of detail and research that has gone into every inch of the products is truly impressive, Ciaté have made sure to create the ultimate Jessica Rabbit products and they have not disappointed! Like the Superstar she is, Jessica features all over the items, even her stunning silhouette is etched onto the outer packaging. When she’s not gracing us with her presence, there’s the ever reminder of her through the signature purple shades of eyeshadow and the striking bold red lipstick. She’s one lady that definitely won’t be erased, (I’m sorry – it had to be done!)
With makeup constantly growing, you can often end up buying many products that look similar, however, I can categorically say that The Jessica Palette is a true individual and a must have addition. The palette features nine different shades in two different formulas; six shimmers and three mattes. Each colour is related to Jessica and the iconic film she stars in, Who Framed Roger Rabbit?;
Love Letter – a signature Jessica red. Oh, Roger! – a midnight blue. Sunset Blvd – a medium gold. I’m Not Bad – a warm bronze. Patty Cake – Jessica’s trademark purple. Drawn That Way – a bright vivid gold. Carrot Cake – a warm orange. Toon Kisses – a muted lilac. Honey Bunny – a light peach.
I feel this palette possess the shades to create both day to night time looks, going from day time dream to smokey screen siren! It’s a great size, not too bulky and therefore can easily be carried around from place to place.
The second product in the collection is the Glow To Highlighter: Roger, Darling! once again featuring an iconic pose by the leading lady on the outer compact and a beautifully embossed Jessica on the highlighter itself! I’ve seen various highlighters featuring lovely logos embossed, but this is truly on a whole other level! I can honestly say I wish I had the money to purchase another highlighter to keep in pristine condition, it really is almost too beautiful to use. For now I shall apply the highlighter by working my way from the outer corners! The colour is described as a, “soft focus peach/gold” and created using, “ultra fine pearls and a cream powder texture” it’s a little masterpiece, that’s the only way to sum it up. Also, I find the colour choice to be very universal and suitable for both day and night time.
The grand finale in the trio of products is the Glitter Storm Lipstick, a bold stunning true blue metallic red, definitely not for the faint hearted! This shade oozes Jessica appeal and helps you come one step closer to achieving your pinup bombshell dreams. The lipstick is described as a, “hybrid that combines star like pigments with a full colour base, for hyper shine and shimmer like never before” therefore, I’d say creating a semi matte metallic formula. It feels comfortable to wear and is a statement piece in the collection, there’s truly no mistaking that this is Jessica’s signature lipstick.
If you thought it couldn’t get any better then you’re wrong, as all Ciaté London’s products are Peta certified and cruelty free! Ever more fitting considering Jessica’s lovely husband is Mr Roger Rabbit!
I’ve bought Ciaté products and reviewed them before and I can honestly say that this Brand is extremely consistent in quality and has yet to let me down! I couldn’t recommend this Collection enough, I haven’t been this excited or passionate about one in quite some time!
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Ciaté London Jessica Rabbit Collection. Firstly, hello! It's been a long time, almost six months in fact! However, I've finally found the inspiration to start writing again. 904 more words
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bigyack-com · 4 years
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Bollywood actress Tanuja shows how to be a diva, age-no-bar in this blue swimsuit at daughter Tanisha’s birthday celebrations - fashion and trends
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Veteran actress Tanuja, known for her girl-next-door image in the late-60s and 70s Bollywood, is setting new goals for every woman this International Women’s Day.From what seems to be a picture from a holiday she’s at with daughter and actress Tanisha along with other celebrities, Tanuja proves that age is just a number when it comes to showing her diva-esque side.She was spotted in a cobalt-blue one-piece swimsuit, enjoying poolside smiles with the other ladies in the picture. Tanisha recently celebrated her birthday in Alibaug and celebrated with her friends and mother at a resort in Alibaug, about an hour’s boat ride away from Mumbai. Bikinis in the history of women’s clothing has been traced back to as early as 5600 BC. Actress Brigitte Bardot, Rita Hayworth and Ava Gardner are some of the names known to have popularised this garment at Cannes Film Festival in 1953 and movie appearances subsequently.According to French fashion historian Olivier Saillard, the bikini is the most popular type of female beachwear around the globe because of “the power of women, and not the power of fashion”. He explains, “The emancipation of swimwear has always been linked to the emancipation of women.”
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Sharmila Tagore in a scene from An Evening in Paris.The National Legion of Decency lay pressure on Hollywood to keep bikinis from being featured in movies. The Hays production code for US movies, introduced in 1930 and strictly enforced in 1934, allowed two-piece gowns but prohibited navels on screen.Raquel Welch’s fur bikini in the 1966 film One Million Years B.C. gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history.Bollywood actress Sharmila Tagore appeared in a bikini in her 1967 film An Evening in Paris, followed by a magazine cover. This was the first time an Indian actress had appeared in a bikini. This then set a trend for other actresses namely Zeenat Aman, Parveen Babi, Dimple Kapadia and others in the 1970s.In the 1983 Star Wars’ franchise, Return of the Jedi, Princess Leia Organa was captured by Jabba the Hutt and forced to wear a metal bikini complete with shackles. The costume was made of brass and was so uncomfortable that actress Carrie Fisher described it as “what supermodels will eventually wear in the seventh ring of hell.” The ‘slave Leia’ look is often imitated by female fans at Star Wars conventions.What did you think of Tanuja’s look? Follow more stories on Facebook and Twitter Read the full article
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by Paul Batters
Part Two continues with the wonderful, personal stories of how our featured writers came to discover and love classic film.
Maddy 
Blog: Maddy Loves Her Classic Films   Twitter: @TimeForAFilm
I grew up in the 1990’s and was brought up on the animated Disney films such as Bambi and The Hunchback Of Notre Dame. I was very into dance when I was little and my parents bought me the documentary That’s Dancing (1985). That introduced me to so many classic era actors and films. It especially got me interested in Fred and Ginger, The Nicholas Brothers, Gene Kelly and Eleanor Powell. I started to seek out many of their films as I grew up.
If I had to pick one film in particular that made me fall in love with this era of filmmaking, then it would have to be Top Hat. It was the first b&w film I saw and I loved everything about it – from the characters and the dancing, to the stunning sets and beautiful costumes. This girl was hooked! In my teens I discovered Alfred Hitchcock. His films made me a classic film fan for life. They were what first made me aware of the language of cinema and got me interested in how films were made. Rear Window was the first I saw and I remember eagerly returning to the Library every weekend to borrow more of his films.
Theresa Brown
Blog: CineMaven’s Essays From the Couch     Twitter: @CineMava
I would need to go into some type of hydro~therapy, deep dark hypnosis to pull the memory of what film led me into loving classic films; and also to get into my past life as Cleopatra. My parents told me I used to run into the living room and stand in front of the tv set during commercials. Commercials, for heaven’s sake!! Were they bite-sized movies for the tiny Baby Boomer I was? It’s hard for me to say just what film set me on this path of being a classic movie buff. My mom took us to practically ev’ry Disney movie back in the 1950’s. American TV of the 60’s and 70’s threw away a lot of “old movies” and I was up all hours of the night trying to get my fill. Maybe seeing these films was a way to connect to my father and aunt with movies they grew up seeing on the big screen. For my 16th birthday my father gave me my first movie book: on Bogart films. Cinemabilia was a NYC book store I got lost in for hours. Classic films are just in my DNA.
Aurora
Blog: Once Upon a Screen    Twitter: @CitizenScreen
I arrived in the United States from Cuba at the age of five and immediately fell in love with movies. We were given a secondhand television set where one day I happened upon Delmer Daves’ Dark Passage. The unique point of view sequence at the onset of the movie fascinated me even then. I longed to see the face that peered out at the dark, grim world. I have loved film noir ever since. The only other genre that competes is the musical; it is what truly made my imagination soar. I remember vividly seeing On the Town and marvelling at the notion that my father had brought me to a place where people danced on the street. We lived in a crowded New York City apartment. I remember too wishing that my family were just like the Smiths in Meet Me in St. Louis. Alas, there are too many of those moments to recount, too many ways the movies made me who I am. It is to those days, when I knew no one outside my family, when those characters were as real as any person I had ever met, that I owe my love of movies.
Robert Short – Writer
Having been a fan of classic films for over fifty years now, I find it difficult to ascribe any specific movie as the pivotal film that inspired my love of the golden era of filmdom.  During the 1960’s and 1970’s, the decades in which I chiefly grew up, the cinematic offerings from the 1930’s and 1940’s were the general fodder of movie viewing on television; I undoubtedly saw many from a very young age.  I can say with greater certainty that I had developed a conscious interest in “old movies”, a relative term, by the age of twelve or thirteen.  Perhaps the interest grew organically; perhaps it was a moment of epiphany.
Again, while I cannot pinpoint any definitive “watershed” title, there is possibly one film of note which served as a cornerstone in my movie-watching career.  “Juarez” marked my first “late show”, the late-night movies that I was finally permitted to watch after beginning high school in September 1969.  A typically lavish production from Warner Bros., and another quality contribution from 1939, the film was immensely entertaining, albeit often historically inaccurate.  Admittedly, the fact that “Juarez” was my introduction to the venerable institution of the late show, now gone by the wayside in the wake of our modern digital era, may seem very trivial and unimportant.  However, the late show itself was once the chief means to watch classic films; through it my access to many wonderful movies was greatly expanded.
Amanda Garrett
Blog: Old Hollywood Films  Twitter: @oldhollywood21
My lifelong love of affair with classic movies began when I stumbled across director John Ford’s Western Stagecoach (1939) on PBS when I was in grade school. It soon became my favourite movie mostly because I wanted to be BFFs with Doc Boone played by Thomas Mitchell (I didn’t understand that what I thought was very funny behaviour was caused by alcohol), and I secretly wanted to be Andy Devine mostly because I thought driving a stagecoach seemed like a cool job. I’ve watched Stagecoach dozens of times since then, and while I’ve given up my ambition of being a stagecoach driver, I still find the film a rewarding experience all these years later. There are several reasons for this including the masterful plot, which Ford unfolds with clockwork precision, and the roster of great character actors. Most of all, I return to Stagecoach because of Ford. The gruff director despised being called an artist or even worse an auteur, but the truth is he was both. Ford’s fluid camera work makes Stagecoach poetry in motion, and he would return to the theme of one man’s quest for justice throughout his career.
Name: Jay
Blog: Cinema Essentials   Twitter: @CineEssentials
Although I grew up watching classic films, most were colour films from the 1950s and 1960s. If there was one film that overcame my childhood resistance to black and white, then it was Green for Danger. It’s a brilliant comedy-thriller that plays with the conventions of the murder mystery genre.
Alastair Sim plays an eccentric detective sent to investigate a series of suspicious deaths at a hospital, where he finds a range of suspects. Sim is unquestionably the star of the show, but there are many good supporting performances, from Trevor Howard, Sally Gray, Leo Genn, Megs Jenkins and Rosamund John.
The film was made by Sidney Gilliat, who co-wrote The Lady Vanishes and its spiritual successor Night Train to Munich. That gives you an idea of the sort of humour and playful tone of the film, which are mixed with a bit of tension and an intriguing mystery.
I first saw Green for Danger when I was 7 or 8. I’ve seen it numerous times since, but I usually forget who the murderer is, because it’s the performances and characterisations that make it irresistible. And the film is so entertaining anyway, that it doesn’t really matter if you remember the solution or not.
Margot Shelby
Blog: Down These Mean Streets
It’s hard to say exactly when, how and why I became a classic film fan. Neither my parents nor my grandparents were interested so I discovered them myself. I was probably around five and I assume some classic film came on TV and I was hooked. I loved history (still do) and somehow old movies were like a history lesson, a window into another world. Something just clicked. I wish I could remember what the first movie was that really left an impression on me, but I really can’t.
I’m so jealous of the people who had friends and family who also like classic films.
Unfortunately I had nobody I could share my love of classic films with. My friends weren’t interested either, everybody was just shaking their heads about my obsession.
Well thankfully nowadays we have the internet and yes, there are other people like me out there. I’m not a freak! Good to know. 🙂
Carol
Blog: The Old Hollywood Garden
I created The Old Hollywood Garden because I wanted to express my love for the classics. I wanted to make people want to watch them, and I wanted to share my undying fascination with Hollywood’s Golden Age with the world.
I became a classic movie buff after viewing my very first classic movie which was Gilda (Charles Vidor, 1946). All the way back in 2007 when I was fifteen years old. I was flipping through the channels, and I stumbled upon it on an retrospective type of channel which shows old films and TV shows. Its black and white cinematography caught my attention straight-away and I put the remote down and watched it. I had no doubt in my mind this would be the start of something great for me and I couldn’t wait for it. I was barely half way through it and I already knew that I wanted to consume as many of these wonderful movies as possible. I was mesmerized by Rita Hayworth – who isn’t? – and I loved the love-hate relationship between Gilda and Johnny (Glenn Ford). It was hot. It was exciting. It was a masterclass in screen chemistry. Years later, I still think it’s the sexiest movie ever made.
I was drawn in by them mostly, but right from the start, I thought Gilda was so fascinating. Johnny’s voice-over narration in the beginning (‘To me, a dollar was a dollar in any language…’) was everything I’d imagined these things to be. Great lines, no non-sense attitude; straight-up cool. The plot was interesting enough – small-time gambler Johnny is hired by Ballin Mundson (George Macready) to work in his casino, not knowing Ballin’s wife is his ex-lover Gilda – and the performances were fantastic. Especially Rita Hayworth’s. Her most iconic role was also her greatest. A flawed character, multi-layered and yet mysterious. Confident and yet vulnerable. A sort of anti-heroine that no doubt paved the way for many female characters that followed it. It is still one of my favourite performances of all time and the reason I couldn’t take my eyes off Gilda the first time I saw it. A ‘femme fatale’, I later read. I was transfixed by this. Film noir was intriguing.
Years later, of course, I realised that Gilda isn’t quite a film noir (noir melodrama?) and Gilda isn’t really a femme fatale. Not in the traditional sense anyway. Looking back, Gilda was ahead of her time, in many ways. But back then, I just knew that this was endlessly fascinating. I had to watch more of these. So many more. I had to watch more stuff with Rita Hayworth in it. And Glenn Ford. I had to watch all of these films noirs. And the screwballs and the Pre-Codes. And the musicals! I had to watch all the Golden Age of Hollywood had to offer. Needless to say, I’ve been doing just that for twelve years and it has been absolutely blissful.
Editorial use only. No book cover usage. Mandatory Credit: Photo by Columbia/Kobal/Shutterstock (5886203bk) Rita Hayworth Gilda – 1946 Director: Charles Vidor Columbia Lobby Card/Poster
It’s been an absolute honour to share the memories and feelings that classic film fans have about the films that matter to them and the experience of discovering classic film. The beauty is that those feelings do not go away but grow and flourish, as the journey continues and as we all discover and re-discover the films we have come to love. But it is also a wonderful thing to connect with classic film fans from around the world and share those experiences.
It has been an honour to share these contributions and my personal thanks to all who have contributed.
The Films That Brought Us To Love Classic Film – Part Two by Paul Batters Part Two continues with the wonderful, personal stories of how our featured writers came to discover and love classic film.
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larsbjorge-blog · 4 years
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KAOHS 2016-07-156357
Photo by: Roman Kajzer @FotoManiacNYC FACEBOOK / INSTAGRAM / FLICKR / TWITTER
KAOHS – presenting SS17 collection during Swim Week in South Beach Miami at W Hotel 7/2016
WEBSITE LINK: KAOHS SWIM FACEBOOK LINK: KAOHS FACEBOOK
You can see the entire runway album here: KAOHS – MIAMI SWIM WEEK 7/2016
On Friday, July 15th, 2016, hundreds of guests including top media, influencers and buyers, attended the WET Lounge, at the W South Beach, to experience a amazing runway show. Kaohs Swim debuted its Resort 2016 and Spring 2017 collections at the W South Beach in Miami, which included 22 new bikinis and three returning favorites: Hampton Salty bikini, Rie bikini and Gypsy bikini — famously worn by Kim Kardashian.
Kaohs Swim’s new collections featured touches of stretch denim contrasted with white nylon/spandex swim fabric, as well as simple, structured bikinis inspired by the 90’s embellished with silver rings, criss-crossing straps, sea shells, and one-shoulder tops. In addition to the three returning bikinis, the new collection included 16 new tops, two never-seen-before one-pieces, and 15 new bottoms. Many of the swimsuits were comprised of solid one-tone or color blocks of black, white, blush, peach, and denim sewn in high-quality swim fabrics made to withstand years of use. Seven new colors are offered in the 2016 collections, including an earthy-red hue (Mars), a muted purple (Purple Haze), a dark-bright-tropical blue (Fiji), a shiny metallic olive green (Gimlet), and copper (Penny).
The KAOHS 2017 collection show was easily one of the best shows at SwimMiami. The California-based brand’s vibe backstage was true to LA, with great energy brought by DJ Sam Blacky. KAOHS has gained some major heat, among influencers like Kim and Kourtney Kardashian, Kendall and Kylie Jenner, Bella Hadid, Rocky Barnes, Alexis Ren, Pia Mia, Natasha Oakley, and more ringing in the summer with these seriously sexy looks.
ABOUT KAOHS KAOHS Swim was born in 2013 when two best friends, Tess Hamilton and Ali Hoffmann came together to curate a line of swimwear inspired by sKAte, bOHo and Surf = KAOHS. They were zealous to launch a label that offered edge and functionality, all while showing a free spirited aesthetic. Their designs are for beach girls whose lifestyles demand comfortable and active (and sexy) beachwear. With swimsuits in a variety of cuts – from Brazilian to hipster and low to high – KAOHS Swim makes a swimsuit to flatter – and become the ultimate confidence booster for – every beach-going figure. Focusing on two-piece bikinis with a nod to one-piece swimsuits, KAOHS Swim’s collections feature edgy, feminine cuts, and a playful, modern, and earthy palette of colors. The high quality fabrics and seamless cuts were designed to compliment every shape of every woman. They really wanted KAOHS Swim to be the most perfect confidence boost when hitting the beach- or anywhere that calls for a good tan line!
The swimwear is designed in Orange County, California and made in Los Angeles, California
PR Agency: CECE FEINBERG PUBLIC RELATIONS
ABOUT MIAMI SWIM WEEK Even without longtime organizer IMG, Swim Week in 2016 has delivered a bounty of barely-there swimsuit collection for Spring/Summer 2017.
After IMG announced in May 2015 that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do. Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
A week spread between the sweaty Miami heat of three separate trade shows – Swim Show, Cabana and Hammock – of various personalities, with relevant brands occupying space in the show that suit their vibe. All of these shows are situated within walking distance of each other. Brands also have parties or fashion shows throughout the four days at nearby hotels and pools, making Miami Swim Week super busy and a whole lotta fun.
There is a lot to take in with over 25 external runway shows after 5pm, parties and the three simultaneous trade shows, but it’s plenty pleasing on the eye. There’s hot, Miami energy and it’s awesome to be seeing a preview of swim collections from the hottest brands for 2017.
MIAMI SWIM SHOW: The world’s biggest swim show which occupies the convention center with hundreds of brands from across the globe. Brands featured that we liked included Seafolly, Billabong, NLP Women, Kopper & Zinc, and Rhythm amongst hundreds of others.
CABANA: This is the boutique show where the brands showcase in two big, cabana-style tents near the beach with coconuts issued to buyers, media and guests on entry. A few of our faves included Beach Riot, Minimale Animale, Tori Praver Swim, Mara Hoffman, Bec and Bridge, Boys and Arrows and Bower Swim.
HAMMOCK: Situated in the W Hotel, with the coolest brands of today occupying the luxury suites to showcase their latest collection with their marketing teams and a bevy of hot models. Leading Instagram swim brands seemed to be the big brands in this year’s Hammock W show including Mikoh, Indah and Frankies Swim.
LINKS: fashionfilesmag.com/kaohs-swim/ estrellafashionreport.com/2016/07/kaohs-swim-at-swimmiami… allfashion.press/kaohs-swim-runway-debut-miami-swim-week/ www.instagram.com/kaohs_swim/ thelafashion.com/2016/07/20/kaohs-2017-miami-swim-week/ www.bizbash.com/kaohs-runway-years-swim-week-miami-includ…
HISTORY OF THE BIKINI
Time magazine list of top 10 bikinis in popular culture
-Micheline Bernardini models the first-Ever Bikini (1946) -"Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" (1960) -Annette Funicello and Beach Party (1960’s) -The belted Bond-girl bikini (1962) -Sports Illustrated’s first Swimsuit Issue (1964) -Raquel Welch’s fur bikini in One Million Years B.C. (1966) -Phoebe Cates’ Bikini in Fast Times at Ridgemont High -Princess Leia’s golden bikini in Return of the Jedi (1983) -Official uniform of the female Olympic Beach Volleyball team (1996) -Miss America pageant’s bikini debut (1997)
The history of the bikini can be traced back to antiquity. Illustrations of Roman women wearing bikini-like garments during competitive athletic events have been found in several locations. The most famous of them is Villa Romana del Casale. French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini, on July 5, 1946, borrowing the name for his design from the Bikini Atoll, where post-war testing on the atomic bomb was happening.
French women welcomed the design, but the Catholic Church, some media, and a majority of the public initially thought the design was risque or even scandalous. Contestants in the first Miss World beauty pageant wore them in 1951, but the bikini was then banned from the competition. Actress Bridget Bardot drew attention when she was photographed wearing a bikini on the beach during the Cannes Film Festival in 1953. Other actresses, including Rita Hayworth and Ava Gardner, also gathered press attention when they wore bikinis. During the early 1960’s, the design appeared on the cover of Playboy and Sports Illustrated, giving it additional legitimacy. Ursula Andress made a huge impact when she emerged from the surf wearing what is now an iconic bikini in the James Bond movie Dr. No (1962). The deer skin bikini Raquel Welch wore in the film One Million Years B.C. (1966) turned her into an international sex symbol and was described as a definitive look of the 1960’s.
The bikini gradually grew to gain wide acceptance in Western society. According to French fashion historian Olivier Saillard, the bikini is perhaps the most popular type of female beachwear around the globe because of "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the early 2000’s, bikinis had become a US $ 811 million business annually, and boosted spin-off services like bikini waxing and the sun tanning.
Interval
Between the classical bikinis and the modern bikini there has been a long interval. Swimming or outdoor bathing were discouraged in the Christian West and there was little need for a bathing or swimming costume till the 18th century. The bathing gown in the 18th century was a loose ankle-length full-sleeve chemise-type gown made of wool or flannel, so that modesty or decency was not threatened. In the first half of 19th century the top became knee-length while an ankle-length drawer was added as a bottom. By the second half of 19th century, in France, the sleeves started to vanish, the bottom became shorter to reach only the knees and the top became hip-length and both became more form fitting. In the 1900’s women wore wool dresses on the beach that were made of up to 9 yards (8.2 m) of fabric. That standard of swimwear evolved into the modern bikini in the first of half of the 20th century.
Breakthrough
In 1907, Australian swimmer and performer Annette Kellerman was arrested on a Boston beach for wearing a form-fitting sleeveless one-piece knitted swimming tights that covered her from neck to toe, a costume she adopted from England, although it became accepted swimsuit attire for women in parts of Europe by 1910. Even in 1943, pictures of the Kellerman swimsuit were produced as evidence of indecency in Esquire v. Walker, Postmaster General. But, Harper’s Bazaar wrote in June 1920 (vol. 55, no. 6, p. 138) – "Annette Kellerman Bathing Attire is distinguished by an incomparable, daring beauty of fit that always remains refined." The following year, in June 1921 (vol. 54, no. 2504, p. 101) it wrote that these bathing suits were "famous … for their perfect fit and exquisite, plastic beauty of line."
Female swimming was introduced at the 1912 Summer Olympics. In 1913, inspired by that breakthrough, the designer Carl Jantzen made the first functional two-piece swimwear, a close-fitting one-piece with shorts on the bottom and short sleeves on top. Silent films such as The Water Nymph (1912) saw Mabel Normand in revealing attire, and this was followed by the daringly dressed Sennett Bathing Beauties (1915–1929). The name "swim suit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched a swimwear brand named the Red Diving Girl,. The first annual bathing-suit day at New York’s Madison Square Garden in 1916 was a landmark. The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the shorts.
During the 1920’s and 1930’s, people began to shift from "taking in the water" to "taking in the sun," at bathhouses and spas, and swimsuit designs shifted from functional considerations to incorporate more decorative features. Rayon was used in the 1920’s in the manufacture of tight-fitting swimsuits, but its durability, especially when wet, proved problematic, with jersey and silk also sometimes being used. Burlesque and vaudeville performers wore two-piece outfits in the 1920’s. The 1929 film "Man with a Movie Camera" shows Russian women wearing early two-piece swimsuits which expose their midriff, and a few who are topless. Films of holidaymakers in Germany in the 1930’s show women wearing two-piece suits,
Necklines and midriff
By the 1930’s, necklines plunged at the back, sleeves disappeared and sides were cut away and tightened. With the development of new clothing materials, particularly latex and nylon, through the 1930’s swimsuits gradually began hugging the body, with shoulder straps that could be lowered for tanning. Women’s swimwear of the 1930’s and 1940’s incorporated increasing degrees of midriff exposure. Coco Chanel made suntans fashionable, and in 1932 French designer Madeleine Vionnet offered an exposed midriff in an evening gown. They were seen a year later in Gold Diggers of 1933. The Busby Berkeley film Footlight Parade of 1932 showcases aqua-choreography that featured bikinis. Dorothy Lamour’s The Hurricane (1937) also showed two-piece bathing suits.
The 1934 film, Fashions of 1934 featured chorus girls wearing two-piece outfits which look identical to modern bikinis. In 1934, a National Recreation Association study on the use of leisure time found that swimming, encouraged by the freedom of movement the new swimwear designs provided, was second only to movies in popularity as free time activity out of a list of 94 activities. In 1935 American designer Claire McCardell cut out the side panels of a maillot-style bathing suit, the bikini’s forerunner. The 1938 invention of the Telescopic Watersuit in shirred elastic cotton ushered into the end the era of wool. Cotton sun-tops, printed with palm trees, and silk or rayon pajamas, usually with a blouse top, became popular by 1939. Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942 the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing and mandating a 10% reduction in the amount of fabric in women’s beachwear. To comply with the regulations, swimsuit manufacturers produced two-piece suits with bare midriffs.
Postwar
Fabric shortage continued for some time after the end of the war. Two-piece swimsuits without the usual skirt panel and other excess material started appearing in the US when the government ordered a 10% reduction in fabric used in woman’s swimwear in 1943 as wartime rationing. By that time, two-piece swimsuits were frequent on American beaches. The July 9, 1945, Life shows women in Paris wearing similar items. Hollywood stars like Ava Gardner, Rita Hayworth and Lana Turner tried similar swimwear or beachwear. Pin ups of Hayworth and Esther Williams in the costume were widely distributed. The most provocative swimsuit was the 1946 Moonlight Buoy, a bottom and a top of material that weighed only eight ounces. What made the Moonlight Buoy distinctive was a large cork buckle attached to the bottoms, which made it possible to tie the top to the cork buckle and splash around au naturel while keeping both parts of the suit afloat. Life magazine had a photo essay on the Moonlight Buoy and wrote, "The name of the suit, of course, suggests the nocturnal conditions under which nude swimming is most agreeable."
American designer Adele Simpson, a Coty American Fashion Critics’ Awards winner (1947) and a notable alumna of the New York art school Pratt Institute, who believed clothes must be comfortable and practical, designed a large part of her swimwear line with one-piece suits that were considered fashionable even in early 1980’s. This was when Cole of California started marketing revealing prohibition suits and Catalina Swimwear introduced almost bare-back designs. Teen magazines of late 1940’s and 1950’s featured designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamour with films such as Neptune’s Daughter (1949) in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Williams, who also was an Amateur Athletic Union champion in the 100 meter freestyle (1939) and an Olympics swimming finalist (1940), also portrayed Kellerman in the 1952 film Million Dollar Mermaid (titled as The One Piece Bathing Suit in UK).
Swimwear of the 1940’s, 50’s and early 60’s followed the silhouette mostly from early 1930’s. Keeping in line with the ultra-feminine look dominated by Dior, it evolved into a dress with cinched waists and constructed bust-lines, accessorized with earrings, bracelets, hats, scarves, sunglasses, hand bags and cover-ups. Many of these pre-bikinis had fancy names like Double Entendre, Honey Child (to maximize small bosoms), Shipshape (to minimize large bosoms), Diamond Lil (trimmed with rhinestones and lace), Swimming In Mink (trimmed with fur across the bodice) and Spearfisherman (heavy poplin with a rope belt for carrying a knife), Beau Catcher, Leading Lady, Pretty Foxy, Side Issue, Forecast, and Fabulous Fit. According to Vogue the swimwear had become more of "state of dress, not undress" by mid-1950’s.
The modern bikini
French fashion designer Jacques Heim, who owned a beach shop in the French Riviera resort town of Cannes, introduced a minimalist two-piece design in May 1946 which he named the "Atome," after the smallest known particle of matter. The bottom of his design was just large enough to cover the wearer’s navel.
At the same time, Louis Réard, a French automotive and mechanical engineer, was running his mother’s lingerie business near Les Folies Bergères in Paris. He noticed women on St. Tropez beaches rolling up the edges of their swimsuits to get a better tan and was inspired to produce a more minimal design. He trimmed additional fabric off the bottom of the swimsuit, exposing the wearer’s navel for the first time. Réard’s string bikini consisted of four triangles made from 30 square inches (194 cm2) of fabric printed with a newspaper pattern.
When Réard sought a model to wear his design at his press conference, none of the usual models would wear the suit, so he hired 19 year old nude dancer Micheline Bernardini from the Casino de Paris. He introduced his design to the media and public on July 5, 1946, in Paris at Piscine Molitor, a public pool in Paris. Réard held the press conference five days after the first test of a nuclear device (nicknamed Able) over the Bikini Atoll during Operation Crossroads. His swimsuit design shocked the press and public because it was the first to reveal the wearer’s navel.
To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world’s smallest bathing suit." Not to be outdone by Heim, Réard hired his own skywriters three weeks later to fly over the French Riviera advertising his design as "smaller than the smallest bathing suit in the world."
Heim’s design was the first to be worn on the beach, but the name given by Réard stuck with the public. Despite significant social resistance, Réard received more than 50,000 letters from fans. He also initiated a bold ad campaign that told the public a two-piece swimsuit was not a genuine bikini "unless it could be pulled through a wedding ring." According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it."
Social resistance
Bikini sales did not pick up around the world as women stuck to traditional two-piece swimsuits. Réard went back to designing conventional knickers to sell in his mother’s shop. According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it, just like the upper-class European women who first cast off their corsets after World War I." It was banned in the French Atlantic coastline, Spain, Belgium and Italy, three countries neighboring France, as well as Portugal and Australia, and it was prohibited in some US states, and discouraged in others.
In 1951, the first Miss World contest (originally the Festival Bikini Contest), was organized by Eric Morley. When the winner, Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. Håkansson remains the first and last Miss World to be crowned in her bikini, a crowning that was condemned by Pope Pius XII who declared the swimsuit to be sinful. Bikinis were banned from beauty pageants around the world after the controversy. In 1949 the Los Angeles Times reported that Miss America Bebe Shopp on her visit to Paris said she did not approve the bikini for American girls, though she did not mind French girls wearing them. Actresses in movies like My Favorite Brunette (1947) and the model on a 1948 cover of LIFE were shown in traditional two-piece swimwear, not the bikini.
In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France’s famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look longer." Réard himself described it as a two-piece bathing suit which "reveals everything about a girl except for her mother’s maiden name." Even Esther Williams commented, "A bikini is a thoughtless act." But, popularity of the charms of Pin-up queen and Hollywood star Williams were to vanish along with pre-bikinis with fancy names over the next few decades. Australian designer Paula Straford introduced the bikini to Gold Coast in 1952. In 1957, Das moderne Mädchen (The Modern Girl) wrote, "It is unthinkable that a decent girl with tact would ever wear such a thing." Eight years later a Munich student was punished to six days cleaning work at an old home because she had strolled across the central Viktualienmarkt square, Munich in a bikini.
The Cannes connection
Despite the controversy, some in France admired "naughty girls who decorate our sun-drenched beaches". Brigitte Bardot, photographed wearing similar garments on beaches during the Cannes Film Festival (1953) helped popularize the bikini in Europe in the 1950’s and created a market in the US. Photographs of Bardot in a bikini, according to The Guardian, turned Saint-Tropez into the bikini capital of the world. Cannes played a crucial role in the career of Brigitte Bardot, who in turn played a crucial role in promoting the Festival, largely by starting the trend of being photographed in a bikini at her first appearance at the festival, with Bardot identified as the original Cannes bathing beauty. In 1952, she wore a bikini in Manina, the Girl in the Bikini (1952) (released in France as Manina, la fille sans voiles), a film which drew considerable attention due to her scanty swimsuit. During the 1953 Cannes Film Festival, she worked with her husband and agent Roger Vadim, and garnered a lot of attention when she was photographed wearing a bikini on every beach in the south of France.
Like Esther Williams did a decade earlier, Betty Grable, Marilyn Monroe and Brigitte Bardot all used revealing swimwear as career props to enhance their sex appeal, and it became more accepted in parts of Europe when worn by fifties "love goddess" actresses such as Bardot, Anita Ekberg and Sophia Loren. British actress Diana Dors had a mink bikini made for her during the 1955 Venice Film Festival and wore it riding in a gondola down Venice’s Grand Canal past St. Mark’s Square.
In Spain, Benidorm played a similar role as Cannes. Shortly after the bikini was banned in Spain, Pedro Zaragoza, the mayor of Benidorm convinced dictator Francisco Franco that his town needed to legalize the bikini to draw tourists. In 1959, General Franco agreed and the town became a popular tourist destination. Interestingly, in less than four years since Franco’s death in 1979, Spanish beaches and women had gone topless.
Legal and moral resistance
The swimsuit was declared sinful by the Vatican and was banned in Spain, Portugal and Italy, three countries neighboring France, as well as Belgium and Australia, and it remained prohibited in many US states. As late as in 1959, Anne Cole, a US swimsuit designer and daughter of Fred Cole, said about a Bardot bikini, "It’s nothing more than a G-string. It’s at the razor’s edge of decency." In July that year the New York Post searched for bikinis around New York City and found only a couple. Writer Meredith Hall wrote in her memoir that till 1965 one could get a citation for wearing a bikini in Hampton Beach, New Hampshire.
In 1951, the first Miss World contest, originally the Festival Bikini Contest, was organized by Eric Morley as a mid-century advertisement for swimwear at the Festival of Britain. The press welcomed the spectacle and referred to it as Miss World, and Morley registered the name as a trademark. When, the winner Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. The bikinis were outlawed and evening gowns introduced instead. Håkansson remains the only Miss World crowned in a bikini, a crowning that was condemned by the Pope. Bikini was banned from beauty pageants around the world after the controversy. Catholic-majority countries like Belgium, Italy, Spain and Australia also banned the swimsuit that same year.
The National Legion of Decency pressured Hollywood to keep bikinis from being featured in Hollywood movies. The Hays production code for US movies, introduced in 1930 but not strictly enforced till 1934, allowed two-piece gowns but prohibited navels on screen. But between the introduction and enforcement of the code two Tarzan movies, Tarzan, the Ape Man (1932) and Tarzan and His Mate (1934), were released in which actress Maureen O’Sullivan wore skimpy bikini-like leather outfits. Film historian Bruce Goldstein described her clothes in the first film as "It’s a loincloth open up the side. You can see loin." All at sea was allowed in the USA in 1957 after all bikini-type clothes were removed from the film. The girl in the bikini was allowed in Kansas after all the bikini close ups were removed from the film in 1959.
In reaction to the introduction of the bikini in Paris, American swimwear manufacturers compromised cautiously by producing their own similar design that included a halter and a midriff-bottom variation. Though size makes all the difference in a bikini, early bikinis often covered the navel. When the navel showed in pictures, it was airbrushed out by magazines like Seventeen. Navel-less women ensured the early dominance of European bikini makers over their American counterparts. By the end of the decade a vogue for strapless styles developed, wired or bound for firmness and fit, along with a taste for bare-shouldered two-pieces called Little Sinners. But, it was the halterneck bikini that caused the most moral controversy because of its degree of exposure. So much so as bikini designs called "Huba Huba" and "Revealation" were withdrawn from fashion parades in Sydney as immodest.
Rise to popularity
The appearance of bikinis kept increasing both on screen and off. The sex appeal prompted film and television productions, including Dr. Strangelove. They include the surf movies of the early 1960’s. In 1960, Brian Hyland’s song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, followed by Muscle Beach Party (1964), Bikini Beach (1964), and Beach Blanket Bingo (1965) that depicted teenage girls wearing bikinis, frolicking in the sand with boys, and having a great time.
The beach films led a wave of films that made the bikini pop-culture symbol. In the sexual revolution in 1960’s America, bikinis became quickly popular. Hollywood stars like Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida, and Jane Russell helped further the growing popularity of bikinis. Pin-up posters of Monroe, Mansfield, Hayworth, Bardot and Raquel Welch also contributed significantly to its increasing popularity. In 1962, Playboy featured a bikini on its cover for the first time. Two years later, Sports Illustrated featured Berlin-born fashion model Babette March on the cover wearing a white bikini. The issue was the first Swimsuit Issue. It gave the bikini legitimacy, became an annual publication and an American pop-culture staple, and sells millions of copies each year. In 1965, a woman told Time it was "almost square" not to wear one. In 1967 the magazine wrote that 65% of "the young set" were wearing bikinis.
When Jayne Mansfield and her husband Miklós Hargitay toured for stage shows, newspapers wrote that Mansfield convinced the rural population that she owned more bikinis than anyone. She showed a fair amount of her 40-inch (1,000 mm) bust, as well as her midriff and legs, in the leopard-spot bikini she wore for her stage shows. Kathryn Wexler of The Miami Herald wrote, "In the beginning as we know it, there was Jayne Mansfield. Here she preens in leopard-print or striped bikinis, sucking in air to showcase her well noted physical assets." Her leopard-skin bikini remains one of the earlier specimens of the fashion.
In 1962, Bond Girl Ursula Andress emerged from the sea wearing a white bikini in Dr. No. The scene has been named one of the most memorable of the series. Channel 4 declared it the top bikini moment in film history, Virgin Media puts it ninth in its top ten, and top in the Bond girls. The Herald (Glasgow) put the scene as best ever on the basis of a poll. It also helped shape the career of Ursula Andress, and the look of the quintessential Bond movie. Andress said that she owed her career to that white bikini, remarking, "This bikini made me into a success. As a result of starring in Dr. No as the first Bond girl, I was given the freedom to take my pick of future roles and to become financially independent." In 2001, the Dr. No bikini worn by Andress in the film sold at auction for US$61,500. That white bikini has been described as a "defining moment in the sixties liberalization of screen eroticism". Because of the shocking effect from how revealing it was at the time, she got referred to by the joke nickname "Ursula Undress". According to the British Broadcasting Corporation, "So iconic was the look that it was repeated 40 years later by Halle Berry in the Bond movie Die Another Day."
Raquel Welch’s fur bikini in One Million Years B.C. (1966) gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history. The poster image of the deer skin bikini in One Million Years B.C. made her an instant pin-up girl. Welch was featured in the studio’s advertising as "wearing mankind’s first bikini" and the bikini was later described as a "definitive look of the 1960’s". Her role wearing the leather bikini raised Welch to a fashion icon and the photo of her in the bikini became a best-selling pinup poster. One author said, "although she had only three lines in the film, her luscious figure in a fur bikini made her a star and the dream girl of millions of young moviegoers". In 2011, Time listed Welch’s B.C. bikini in the "Top Ten Bikinis in Pop Culture".
In the 1983 film Return of the Jedi, Star Wars’ Princess Leia Organa was captured by Jabba the Hutt and forced to wear a metal bikini complete with shackles. The costume was made of brass and was so uncomfortable that actress Carrie Fisher described it as "what supermodels will eventually wear in the seventh ring of hell." The "slave Leia" look is often imitated by female fans at Star Wars conventions. In 1997, 51 years after the bikini’s debut, and 77 years after the Miss America Pageant was founded, contestants were allowed wear two-piece swimsuits, not just the swimsuits (nicknamed "bulletproof vests") traditionally issued by the pageant. Two of the 17 swimsuit finalists wore two-piece swimsuits, and Erika Kauffman, representing Hawaii, wore the briefest bikini of all and won the swimsuit competition. In 2010, the International Federation of Bodybuilders recognized Bikini as a new competitive category.
In India
Bollywood actress Sharmila Tagore appeared in a bikini in An Evening in Paris (1967), a film mostly remembered for the first bikini appearance of an Indian actress. She also posed in a bikini for the glossy Filmfare magazine. The costume shocked the conservative Indian audience, but it also set a trend of bikini-clad actresses carried forward by Parveen Babi (in Yeh Nazdeekiyan, 1982), Zeenat Aman (in Heera Panna 1973; Qurbani, 1980) and Dimple Kapadia (in Bobby, 1973) in the early 1970’s. Wearing a bikini put her name in the Indian press as one of Bollywood’s ten hottest actresses of all time, and was a transgression of female identity through a reversal of the state of modesty, which functions as a signifier of femininity in Bombay films. By 2005, it became usual for actors in Indian films to change outfits a dozen times in a single song — starting with a chiffon sari and ending up wearing a bikini. But, when Tagore was the chairperson of the Central Board of Film Certification in 2005, she expressed concerns about the rise of the bikini in Indian films.
Acceptance
In France, Réard’s company folded in 1988, four years after his death. By that year the bikini made up nearly 20% of swimsuit sales, more than any other model in the US. As skin cancer awareness grew and a simpler aesthetic defined fashion in the 1990s, sales of the skimpy bikini decreased dramatically. The new swimwear code was epitomized by surf star Malia Jones, who appeared on the June 1997 cover of Shape Magazine wearing a halter top two-piece for rough water. After the 90’s, however, the bikini came back again. US market research company NPD Group reported that sales of two-piece swimsuits nationwide jumped 80% in two years. On one hand the one-piece made a big comeback in the 1980’s and early 1990’s, on the other bikinis became briefer with the string bikini in the 1970’s and 80’s.
The "-kini family" (as dubbed by author William Safire), including the "-ini sisters" (as dubbed by designer Anne Cole) has grown to include a large number of subsequent variations, often with a hilarious lexicon — string bikini, monokini or numokini (top part missing), seekini (transparent bikini), tankini (tank top, bikini bottom), camikini (camisole top and bikini bottom), hikini, thong, slingshot, minimini, teardrop, and micro. In just one major fashion show in 1985, there were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that are bikinis in front and one-piece behind, suspender straps, ruffles, and daring, navel-baring cutouts. To meet the fast changing tastes, some of the manufacturers have made a business out of making made-to-order bikinis in around seven minutes. The world’s most expensive bikini, made up of over 150 carats (30 g) of flawless diamonds and worth a massive £20 million, was designed in February 2006 by Susan Rosen.
Actresses in action films like Charlie’s Angels: Full Throttle (2003) and Blue Crush (2002) have made the two-piece "the millennial equivalent of the power suit", according to Gina Bellafonte of The New York Times, On September 9, 1997, Miss Maryland Jamie Fox was the first contestant in 50 years to compete in a two-piece swimsuit to compete in the Preliminary Swimsuit Competition at the Miss America Pageant. PETA used celebrities like Pamela Anderson, Traci Bingham and Alicia Mayer wearing a bikini made of iceberg-lettuce for an advertisement campaign to promote vegetarianism. A protester from Columbia University used a bikini as a message board against a New York City visit by Iranian president Mahmoud Ahmadinejad.
By the end of the century, the bikini went on to become the most popular beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women", though one survey tells 85% of all bikinis never touch the water. According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, "The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes." By the early 2000’s, bikinis had become a US $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the sun tanning industries.
Continued controversies
The bikini remained a hot topic for the news media. In May 2011, Barcelona, Spain made it illegal to wear bikinis in public except in areas near the beaches. Violators face fines of between 120 and 300 euros. In 2012, two students of St. Theresa’s College in Cebu, the Philippines were barred from attending their graduation ceremony for "ample body exposure" because their bikini pictures were posted on Facebook. The students sued the college and won a temporary stay in a regional court.
In May 2013, Cambridge University banned the Wyverns Club of Magdalene College from arranging its annual bikini jelly wrestling. In June 2013, actress Gwyneth Paltrow, who also is interested in fashion, produced a bikini for her clothing line that is designed to be worn by girls 4 to 8 years old. She was criticized for sexualizing young children by Claude Knight of Kidscape, a British foundation that strives to prevent child abuse. He commented, "We remain very opposed to the sexualization of children and of childhood … is a great pity that such trends continue and that they carry celebrity endorsement."
Four women were arrested over the 2013 Memorial Day weekend in Myrtle Beach, South Carolina for indecent exposure when they wore thong bikinis that exposed their buttocks. In June 2013, the British watchdog agency Advertising Standards Authority banned a commercial that showed men in an office fantasizing about their colleague, played by Pamela Anderson, in a bikini for degrading women.
Links:
en.wikipedia.org/wiki/History_of_the_bikini en.wikipedia.org/wiki/Bikini_variants en.wikipedia.org/wiki/Bikini en.wikipedia.org/wiki/Swimsuit en.wikipedia.org/wiki/Bikini_in_popular_culture en.wikipedia.org/wiki/Indecent_exposure en.wikipedia.org/wiki/Indecent_exposure_in_the_United_States
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INDAH 2015-07-19-2-127
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INDAH – presenting SS16 collection during Swim Week in South Beach Miami at W Hotel 7/2015
WEBSITE LINK: INDAH SWIM FACEBOOK LINK: INDAH CLOTHING
YOUTUBE VIDEO OF THE HIGHLIGHTS (0:49) DAILYMOTION VIDEO OF THE FULL SHOW (16:04)
On Sunday, July 19th, 2015, over 500 guests including top media, influencers and buyers, attended the WET Lounge, at the W South Beach, to experience a rocking runway show. Indah debuted its 2016 collection, Collage, during SWIMMIAMI. By definition a collage is assembling different elements to create a new whole, and the designer, Libby Desantis, showcased her new vision with various looks inspired by different eras: 20’s art deco, 70’s punk rock, layered with 80’s glam and 90’s minimalism. Collaborating with artist, Anya Brock, Indah’s color palette is drawn from an abstract painting. Pops of painterly prints and bright hues are contrasted well against darker styles. Handmade with love from Bali, chains, studs, sequins, leather, lattice lace, shag and bones are incorporated into this collection, effortlessly adding an edgy statement to wearable fashion
High wispy hair and loose intricate braids added volume to each look. By using styling products of the highest caliber from René Furterer, and adding depth with luxe hair extensions from Indique, the hairstyle created a rocker chic meets Mad Max style. The look was straight forward, yet simultaneously feminine. It was a smoke show with Ted Gibson’s bold, black smokey eyes and UooLaa’s luscious lashes–creating drama that emulates the collection. FakeBake provided a bronzed goddess look while Zoya provided professional nailcare. Midnight navy and metallic silver polishes popped against the tan models. These colors provided a posh elegance which complimented the tough looks of the metal jewelry provided by Blaine Bowen, which included an assortment of fringed cuffs, braided bracelets and ear-cuffs. Electric Eyewear, available at Nordstrom.com, provided sunnies that mirrored the Collage Collection. Sleek frames with blackout lenses added to the overall look of the Indah woman: a confident, unapologetic mermaid with an “I don’t care” attitude. Indah was also excited to have sponsor support from Airelle, a premier natural skin care line recommended by top dermatologists and plastic surgeons, Silk’n Flash & Go, the at-home solution for painless, permanent hair removal and Braza, a functional, problem solving collection of products that provide women comfort, confidence and a carefree positive dressing experience.
ABOUT INDAH INDAH is a Bali-based women’s swim and beachwear brand founded in 1997. Known for vibrant colors, seductive cuts, unique details and luxe fabrics, the brand embodies the meaning of Indah, which translates to mean “beautiful” in Indonesian. Rooted in the lifestyle of adventure and excitement, Libby, creates exotic designs inspired by her love for the island—her home. Indah owns and operates their own eco-friendly, solar powered and no waste water fabric processing facility. The brand can be found in retail boutiques nationwide including Planet Blue, Urban Outfitters, Revolve Clothing, iShine365, Shopbop and Nasty Gal.
ABOUT ELECTRIC Founded in 2000 in California, Electric makes quality products that enhance active lifestyles – offering ‘Style that performs’. By building upon what has stood the test of time, Electric reengineers classics. The brand designs and markets sunglasses, snow goggles and helmets, watches, backpacks, luggage and accessories. They can be found throughout the Americas, Europe, Japan, China and Australasia in Lifestyle boutiques, department stores, sports shops and online, including Electric’s own e-commerce websites. Electric is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands. (above text by TANNER WALKER)
ABOUT SWIM WEEK Even without longtime organizer IMG, Swim Week in 2015 has delivered a bounty of barely-there swimsuit collection for Spring/Summer 2016.
After IMG announced in May that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do. Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
Kicking off on July 15, this year’s Swim Week has appeared entirely unblemished — or the collections have, anyway. Old pros like Mara Hoffman and Mikoh delivered even more desirable swimwear for spring 2016, while a few less established names — in the swim world at least — brought some newness to the event. Maxim magazine, for one, showed its first-ever swimwear collection, inspired by Brigitte Bardot and chock-full of high-waisted bottoms and floaty coverups. Others, like Colombia-made Maaji Swimwear, went the Victoria’s Secret Fashion Show route, going all-out on a kooky theme, this year’s being a tousled, bohemian-era road trip.
But whether it was inspired by Bardot or Route 66, the common thread between each collection was an abundance barely-there, Brazilian wax-requiring swimwear. As with every year, some looks were so nude, so thinly-covered…you’ll just have to see them for yourself. (above text by MAURA BRANNIGAN)
MIAMI SWIM WEEK: A week spread between the sweaty Miami heat of three separate trade shows – Swim Show, Cabana and Hammock – of various personalities, with relevant brands occupying space in the show that suit their vibe. All of these shows are situated within walking distance of each other. Brands also have parties or fashion shows throughout the four days at nearby hotels and pools, making Miami Swim Week super busy and a whole lotta fun.
There is a lot to take in with over 25 external runway shows after 5pm, parties and the three simultaneous trade shows, but it’s plenty pleasing on the eye. There’s hot, Miami energy and it’s awesome to be seeing a preview of swim collections from the hottest brands for 2016.
MIAMI SWIM SHOW: The world’s biggest swim show which occupies the convention centre with hundreds of brands from across the globe. Brands featured that we liked included Seafolly, Billabong, NLP Women, Kopper & Zinc, and Rhythm amongst hundreds of others.
CABANA: This is the boutique show where the brands showcase in two big, cabana-style tents near the beach with coconuts issued to buyers, media and guests on entry. A few of our faves included Beach Riot, Minimale Animale, Tori Praver Swim, Mara Hoffman, Bec and Bridge, Boys and Arrows and Bower Swim.
HAMMOCK: Situated in the W Hotel, with the coolest brands of today occupying the luxury suites to showcase their latest collection with their marketing teams and a bevy of hot models. Leading Instagram swim brands seemed to be the big brands in this year’s Hammock W show including Mikoh, Indah and Frankies Swim.
OTHER LINKS
www.grindtv.com/transworld-business/news/electric-sunglas… www.miami.com/wetter-better-look-season039s-swim-week-art… oceandrive.com/top-miami-swim-week-events-you-need-to-att… www.aol.com/article/2014/07/29/swimwear-on-miami-beach-ru… www.fashiondesignersindia.com/fashion-brand-indah/ miamistyleguide.com/indah-x-my-beachy-side-at-swim-miami/ www.bikini.com/style/runway-report-exclusive-look-indahs-… www.venuemagazine.com/2015/07/20/swimweekonfleek-recap/ vegasmagazine.com/where-to-buy-stylish-bathing-suits www.realstylenetwork.com/fashion-and-style/2015/07/best-l…
HISTORY OF THE BIKINI
Time magazine list of top 10 bikinis in popular culture
-Micheline Bernardini models the first-Ever Bikini (1946) -"Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" (1960) -Annette Funicello and Beach Party (1960’s) -The belted Bond-girl bikini (1962) -Sports Illustrated’s first Swimsuit Issue (1964) -Raquel Welch’s fur bikini in One Million Years B.C. (1966) -Phoebe Cates’ Bikini in Fast Times at Ridgemont High -Princess Leia’s golden bikini in Return of the Jedi (1983) -Official uniform of the female Olympic Beach Volleyball team (1996) -Miss America pageant’s bikini debut (1997)
The history of the bikini can be traced back to antiquity. Illustrations of Roman women wearing bikini-like garments during competitive athletic events have been found in several locations. The most famous of them is Villa Romana del Casale. French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini, on July 5, 1946, borrowing the name for his design from the Bikini Atoll, where post-war testing on the atomic bomb was happening.
French women welcomed the design, but the Catholic Church, some media, and a majority of the public initially thought the design was risque or even scandalous. Contestants in the first Miss World beauty pageant wore them in 1951, but the bikini was then banned from the competition. Actress Bridget Bardot drew attention when she was photographed wearing a bikini on the beach during the Cannes Film Festival in 1953. Other actresses, including Rita Hayworth and Ava Gardner, also gathered press attention when they wore bikinis. During the early 1960’s, the design appeared on the cover of Playboy and Sports Illustrated, giving it additional legitimacy. Ursula Andress made a huge impact when she emerged from the surf wearing what is now an iconic bikini in the James Bond movie Dr. No (1962). The deer skin bikini Raquel Welch wore in the film One Million Years B.C. (1966) turned her into an international sex symbol and was described as a definitive look of the 1960’s.
The bikini gradually grew to gain wide acceptance in Western society. According to French fashion historian Olivier Saillard, the bikini is perhaps the most popular type of female beachwear around the globe because of "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the early 2000’s, bikinis had become a US $ 811 million business annually, and boosted spin-off services like bikini waxing and the sun tanning.
Necklines and midriff
By the 1930’s, necklines plunged at the back, sleeves disappeared and sides were cut away and tightened. With the development of new clothing materials, particularly latex and nylon, through the 1930’s swimsuits gradually began hugging the body, with shoulder straps that could be lowered for tanning. Women’s swimwear of the 1930’s and 1940’s incorporated increasing degrees of midriff exposure. Coco Chanel made suntans fashionable, and in 1932 French designer Madeleine Vionnet offered an exposed midriff in an evening gown. They were seen a year later in Gold Diggers of 1933. The Busby Berkeley film Footlight Parade of 1932 showcases aqua-choreography that featured bikinis. Dorothy Lamour’s The Hurricane (1937) also showed two-piece bathing suits.
The 1934 film, Fashions of 1934 featured chorus girls wearing two-piece outfits which look identical to modern bikinis. In 1934, a National Recreation Association study on the use of leisure time found that swimming, encouraged by the freedom of movement the new swimwear designs provided, was second only to movies in popularity as free time activity out of a list of 94 activities. In 1935 American designer Claire McCardell cut out the side panels of a maillot-style bathing suit, the bikini’s forerunner. The 1938 invention of the Telescopic Watersuit in shirred elastic cotton ushered into the end the era of wool. Cotton sun-tops, printed with palm trees, and silk or rayon pajamas, usually with a blouse top, became popular by 1939. Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942 the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing and mandating a 10% reduction in the amount of fabric in women’s beachwear. To comply with the regulations, swimsuit manufacturers produced two-piece suits with bare midriffs.
Postwar
Fabric shortage continued for some time after the end of the war. Two-piece swimsuits without the usual skirt panel and other excess material started appearing in the US when the government ordered a 10% reduction in fabric used in woman’s swimwear in 1943 as wartime rationing. By that time, two-piece swimsuits were frequent on American beaches. The July 9, 1945, Life shows women in Paris wearing similar items. Hollywood stars like Ava Gardner, Rita Hayworth and Lana Turner tried similar swimwear or beachwear. Pin ups of Hayworth and Esther Williams in the costume were widely distributed. The most provocative swimsuit was the 1946 Moonlight Buoy, a bottom and a top of material that weighed only eight ounces. What made the Moonlight Buoy distinctive was a large cork buckle attached to the bottoms, which made it possible to tie the top to the cork buckle and splash around au naturel while keeping both parts of the suit afloat. Life magazine had a photo essay on the Moonlight Buoy and wrote, "The name of the suit, of course, suggests the nocturnal conditions under which nude swimming is most agreeable."
American designer Adele Simpson, a Coty American Fashion Critics’ Awards winner (1947) and a notable alumna of the New York art school Pratt Institute, who believed clothes must be comfortable and practical, designed a large part of her swimwear line with one-piece suits that were considered fashionable even in early 1980’s. This was when Cole of California started marketing revealing prohibition suits and Catalina Swimwear introduced almost bare-back designs. Teen magazines of late 1940’s and 1950’s featured designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamour with films such as Neptune’s Daughter (1949) in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Williams, who also was an Amateur Athletic Union champion in the 100 meter freestyle (1939) and an Olympics swimming finalist (1940), also portrayed Kellerman in the 1952 film Million Dollar Mermaid (titled as The One Piece Bathing Suit in UK).
Swimwear of the 1940’s, 50’s and early 60’s followed the silhouette mostly from early 1930’s. Keeping in line with the ultra-feminine look dominated by Dior, it evolved into a dress with cinched waists and constructed bust-lines, accessorized with earrings, bracelets, hats, scarves, sunglasses, hand bags and cover-ups. Many of these pre-bikinis had fancy names like Double Entendre, Honey Child (to maximize small bosoms), Shipshape (to minimize large bosoms), Diamond Lil (trimmed with rhinestones and lace), Swimming In Mink (trimmed with fur across the bodice) and Spearfisherman (heavy poplin with a rope belt for carrying a knife), Beau Catcher, Leading Lady, Pretty Foxy, Side Issue, Forecast, and Fabulous Fit. According to Vogue the swimwear had become more of "state of dress, not undress" by mid-1950’s.
The modern bikini
French fashion designer Jacques Heim, who owned a beach shop in the French Riviera resort town of Cannes, introduced a minimalist two-piece design in May 1946 which he named the "Atome," after the smallest known particle of matter. The bottom of his design was just large enough to cover the wearer’s navel.
At the same time, Louis Réard, a French automotive and mechanical engineer, was running his mother’s lingerie business near Les Folies Bergères in Paris. He noticed women on St. Tropez beaches rolling up the edges of their swimsuits to get a better tan and was inspired to produce a more minimal design. He trimmed additional fabric off the bottom of the swimsuit, exposing the wearer’s navel for the first time. Réard’s string bikini consisted of four triangles made from 30 square inches (194 cm2) of fabric printed with a newspaper pattern.
When Réard sought a model to wear his design at his press conference, none of the usual models would wear the suit, so he hired 19 year old nude dancer Micheline Bernardini from the Casino de Paris. He introduced his design to the media and public on July 5, 1946, in Paris at Piscine Molitor, a public pool in Paris. Réard held the press conference five days after the first test of a nuclear device (nicknamed Able) over the Bikini Atoll during Operation Crossroads. His swimsuit design shocked the press and public because it was the first to reveal the wearer’s navel.
To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world’s smallest bathing suit." Not to be outdone by Heim, Réard hired his own skywriters three weeks later to fly over the French Riviera advertising his design as "smaller than the smallest bathing suit in the world."
Heim’s design was the first to be worn on the beach, but the name given by Réard stuck with the public. Despite significant social resistance, Réard received more than 50,000 letters from fans. He also initiated a bold ad campaign that told the public a two-piece swimsuit was not a genuine bikini "unless it could be pulled through a wedding ring." According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it."
Social resistance
Bikini sales did not pick up around the world as women stuck to traditional two-piece swimsuits. Réard went back to designing conventional knickers to sell in his mother’s shop. According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it, just like the upper-class European women who first cast off their corsets after World War I." It was banned in the French Atlantic coastline, Spain, Belgium and Italy, three countries neighboring France, as well as Portugal and Australia, and it was prohibited in some US states, and discouraged in others.
In 1951, the first Miss World contest (originally the Festival Bikini Contest), was organized by Eric Morley. When the winner, Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. Håkansson remains the first and last Miss World to be crowned in her bikini, a crowning that was condemned by Pope Pius XII who declared the swimsuit to be sinful. Bikinis were banned from beauty pageants around the world after the controversy. In 1949 the Los Angeles Times reported that Miss America Bebe Shopp on her visit to Paris said she did not approve the bikini for American girls, though she did not mind French girls wearing them. Actresses in movies like My Favorite Brunette (1947) and the model on a 1948 cover of LIFE were shown in traditional two-piece swimwear, not the bikini.
In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France’s famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look longer." Réard himself described it as a two-piece bathing suit which "reveals everything about a girl except for her mother’s maiden name." Even Esther Williams commented, "A bikini is a thoughtless act." But, popularity of the charms of Pin-up queen and Hollywood star Williams were to vanish along with pre-bikinis with fancy names over the next few decades. Australian designer Paula Straford introduced the bikini to Gold Coast in 1952. In 1957, Das moderne Mädchen (The Modern Girl) wrote, "It is unthinkable that a decent girl with tact would ever wear such a thing." Eight years later a Munich student was punished to six days cleaning work at an old home because she had strolled across the central Viktualienmarkt square, Munich in a bikini.
The Cannes connection
Despite the controversy, some in France admired "naughty girls who decorate our sun-drenched beaches". Brigitte Bardot, photographed wearing similar garments on beaches during the Cannes Film Festival (1953) helped popularize the bikini in Europe in the 1950’s and created a market in the US. Photographs of Bardot in a bikini, according to The Guardian, turned Saint-Tropez into the bikini capital of the world. Cannes played a crucial role in the career of Brigitte Bardot, who in turn played a crucial role in promoting the Festival, largely by starting the trend of being photographed in a bikini at her first appearance at the festival, with Bardot identified as the original Cannes bathing beauty. In 1952, she wore a bikini in Manina, the Girl in the Bikini (1952) (released in France as Manina, la fille sans voiles), a film which drew considerable attention due to her scanty swimsuit. During the 1953 Cannes Film Festival, she worked with her husband and agent Roger Vadim, and garnered a lot of attention when she was photographed wearing a bikini on every beach in the south of France.
Like Esther Williams did a decade earlier, Betty Grable, Marilyn Monroe and Brigitte Bardot all used revealing swimwear as career props to enhance their sex appeal, and it became more accepted in parts of Europe when worn by fifties "love goddess" actresses such as Bardot, Anita Ekberg and Sophia Loren. British actress Diana Dors had a mink bikini made for her during the 1955 Venice Film Festival and wore it riding in a gondola down Venice’s Grand Canal past St. Mark’s Square.
In Spain, Benidorm played a similar role as Cannes. Shortly after the bikini was banned in Spain, Pedro Zaragoza, the mayor of Benidorm convinced dictator Francisco Franco that his town needed to legalize the bikini to draw tourists. In 1959, General Franco agreed and the town became a popular tourist destination. Interestingly, in less than four years since Franco’s death in 1979, Spanish beaches and women had gone topless.
Legal and moral resistance
The swimsuit was declared sinful by the Vatican and was banned in Spain, Portugal and Italy, three countries neighboring France, as well as Belgium and Australia, and it remained prohibited in many US states. As late as in 1959, Anne Cole, a US swimsuit designer and daughter of Fred Cole, said about a Bardot bikini, "It’s nothing more than a G-string. It’s at the razor’s edge of decency." In July that year the New York Post searched for bikinis around New York City and found only a couple. Writer Meredith Hall wrote in her memoir that till 1965 one could get a citation for wearing a bikini in Hampton Beach, New Hampshire.
In 1951, the first Miss World contest, originally the Festival Bikini Contest, was organized by Eric Morley as a mid-century advertisement for swimwear at the Festival of Britain. The press welcomed the spectacle and referred to it as Miss World, and Morley registered the name as a trademark. When, the winner Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. The bikinis were outlawed and evening gowns introduced instead. Håkansson remains the only Miss World crowned in a bikini, a crowning that was condemned by the Pope. Bikini was banned from beauty pageants around the world after the controversy. Catholic-majority countries like Belgium, Italy, Spain and Australia also banned the swimsuit that same year.
The National Legion of Decency pressured Hollywood to keep bikinis from being featured in Hollywood movies. The Hays production code for US movies, introduced in 1930 but not strictly enforced till 1934, allowed two-piece gowns but prohibited navels on screen. But between the introduction and enforcement of the code two Tarzan movies, Tarzan, the Ape Man (1932) and Tarzan and His Mate (1934), were released in which actress Maureen O’Sullivan wore skimpy bikini-like leather outfits. Film historian Bruce Goldstein described her clothes in the first film as "It’s a loincloth open up the side. You can see loin." All at sea was allowed in the USA in 1957 after all bikini-type clothes were removed from the film. The girl in the bikini was allowed in Kansas after all the bikini close ups were removed from the film in 1959.
In reaction to the introduction of the bikini in Paris, American swimwear manufacturers compromised cautiously by producing their own similar design that included a halter and a midriff-bottom variation. Though size makes all the difference in a bikini, early bikinis often covered the navel. When the navel showed in pictures, it was airbrushed out by magazines like Seventeen. Navel-less women ensured the early dominance of European bikini makers over their American counterparts. By the end of the decade a vogue for strapless styles developed, wired or bound for firmness and fit, along with a taste for bare-shouldered two-pieces called Little Sinners. But, it was the halterneck bikini that caused the most moral controversy because of its degree of exposure. So much so as bikini designs called "Huba Huba" and "Revealation" were withdrawn from fashion parades in Sydney as immodest.
Rise to popularity
The appearance of bikinis kept increasing both on screen and off. The sex appeal prompted film and television productions, including Dr. Strangelove. They include the surf movies of the early 1960’s. In 1960, Brian Hyland’s song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, followed by Muscle Beach Party (1964), Bikini Beach (1964), and Beach Blanket Bingo (1965) that depicted teenage girls wearing bikinis, frolicking in the sand with boys, and having a great time.
The beach films led a wave of films that made the bikini pop-culture symbol. In the sexual revolution in 1960’s America, bikinis became quickly popular. Hollywood stars like Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida, and Jane Russell helped further the growing popularity of bikinis. Pin-up posters of Monroe, Mansfield, Hayworth, Bardot and Raquel Welch also contributed significantly to its increasing popularity. In 1962, Playboy featured a bikini on its cover for the first time. Two years later, Sports Illustrated featured Berlin-born fashion model Babette March on the cover wearing a white bikini. The issue was the first Swimsuit Issue. It gave the bikini legitimacy, became an annual publication and an American pop-culture staple, and sells millions of copies each year. In 1965, a woman told Time it was "almost square" not to wear one. In 1967 the magazine wrote that 65% of "the young set" were wearing bikinis.
When Jayne Mansfield and her husband Miklós Hargitay toured for stage shows, newspapers wrote that Mansfield convinced the rural population that she owned more bikinis than anyone. She showed a fair amount of her 40-inch (1,000 mm) bust, as well as her midriff and legs, in the leopard-spot bikini she wore for her stage shows. Kathryn Wexler of The Miami Herald wrote, "In the beginning as we know it, there was Jayne Mansfield. Here she preens in leopard-print or striped bikinis, sucking in air to showcase her well noted physical assets." Her leopard-skin bikini remains one of the earlier specimens of the fashion.
In 1962, Bond Girl Ursula Andress emerged from the sea wearing a white bikini in Dr. No. The scene has been named one of the most memorable of the series. Channel 4 declared it the top bikini moment in film history, Virgin Media puts it ninth in its top ten, and top in the Bond girls. The Herald (Glasgow) put the scene as best ever on the basis of a poll. It also helped shape the career of Ursula Andress, and the look of the quintessential Bond movie. Andress said that she owed her career to that white bikini, remarking, "This bikini made me into a success. As a result of starring in Dr. No as the first Bond girl, I was given the freedom to take my pick of future roles and to become financially independent." In 2001, the Dr. No bikini worn by Andress in the film sold at auction for US$61,500. That white bikini has been described as a "defining moment in the sixties liberalization of screen eroticism". Because of the shocking effect from how revealing it was at the time, she got referred to by the joke nickname "Ursula Undress". According to the British Broadcasting Corporation, "So iconic was the look that it was repeated 40 years later by Halle Berry in the Bond movie Die Another Day."
Raquel Welch’s fur bikini in One Million Years B.C. (1966) gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history. The poster image of the deer skin bikini in One Million Years B.C. made her an instant pin-up girl. Welch was featured in the studio’s advertising as "wearing mankind’s first bikini" and the bikini was later described as a "definitive look of the 1960’s". Her role wearing the leather bikini raised Welch to a fashion icon and the photo of her in the bikini became a best-selling pinup poster. One author said, "although she had only three lines in the film, her luscious figure in a fur bikini made her a star and the dream girl of millions of young moviegoers". In 2011, Time listed Welch’s B.C. bikini in the "Top Ten Bikinis in Pop Culture".
In the 1983 film Return of the Jedi, Star Wars’ Princess Leia Organa was captured by Jabba the Hutt and forced to wear a metal bikini complete with shackles. The costume was made of brass and was so uncomfortable that actress Carrie Fisher described it as "what supermodels will eventually wear in the seventh ring of hell." The "slave Leia" look is often imitated by female fans at Star Wars conventions. In 1997, 51 years after the bikini’s debut, and 77 years after the Miss America Pageant was founded, contestants were allowed wear two-piece swimsuits, not just the swimsuits (nicknamed "bulletproof vests") traditionally issued by the pageant. Two of the 17 swimsuit finalists wore two-piece swimsuits, and Erika Kauffman, representing Hawaii, wore the briefest bikini of all and won the swimsuit competition. In 2010, the International Federation of Bodybuilders recognized Bikini as a new competitive category.
In India
Bollywood actress Sharmila Tagore appeared in a bikini in An Evening in Paris (1967), a film mostly remembered for the first bikini appearance of an Indian actress. She also posed in a bikini for the glossy Filmfare magazine. The costume shocked the conservative Indian audience, but it also set a trend of bikini-clad actresses carried forward by Parveen Babi (in Yeh Nazdeekiyan, 1982), Zeenat Aman (in Heera Panna 1973; Qurbani, 1980) and Dimple Kapadia (in Bobby, 1973) in the early 1970’s. Wearing a bikini put her name in the Indian press as one of Bollywood’s ten hottest actresses of all time, and was a transgression of female identity through a reversal of the state of modesty, which functions as a signifier of femininity in Bombay films. By 2005, it became usual for actors in Indian films to change outfits a dozen times in a single song — starting with a chiffon sari and ending up wearing a bikini. But, when Tagore was the chairperson of the Central Board of Film Certification in 2005, she expressed concerns about the rise of the bikini in Indian films.
Acceptance
In France, Réard’s company folded in 1988, four years after his death. By that year the bikini made up nearly 20% of swimsuit sales, more than any other model in the US. As skin cancer awareness grew and a simpler aesthetic defined fashion in the 1990s, sales of the skimpy bikini decreased dramatically. The new swimwear code was epitomized by surf star Malia Jones, who appeared on the June 1997 cover of Shape Magazine wearing a halter top two-piece for rough water. After the 90’s, however, the bikini came back again. US market research company NPD Group reported that sales of two-piece swimsuits nationwide jumped 80% in two years. On one hand the one-piece made a big comeback in the 1980’s and early 1990’s, on the other bikinis became briefer with the string bikini in the 1970’s and 80’s.
The "-kini family" (as dubbed by author William Safire), including the "-ini sisters" (as dubbed by designer Anne Cole) has grown to include a large number of subsequent variations, often with a hilarious lexicon — string bikini, monokini or numokini (top part missing), seekini (transparent bikini), tankini (tank top, bikini bottom), camikini (camisole top and bikini bottom), hikini, thong, slingshot, minimini, teardrop, and micro. In just one major fashion show in 1985, there were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that are bikinis in front and one-piece behind, suspender straps, ruffles, and daring, navel-baring cutouts. To meet the fast changing tastes, some of the manufacturers have made a business out of making made-to-order bikinis in around seven minutes. The world’s most expensive bikini, made up of over 150 carats (30 g) of flawless diamonds and worth a massive £20 million, was designed in February 2006 by Susan Rosen.
Actresses in action films like Charlie’s Angels: Full Throttle (2003) and Blue Crush (2002) have made the two-piece "the millennial equivalent of the power suit", according to Gina Bellafonte of The New York Times, On September 9, 1997, Miss Maryland Jamie Fox was the first contestant in 50 years to compete in a two-piece swimsuit to compete in the Preliminary Swimsuit Competition at the Miss America Pageant. PETA used celebrities like Pamela Anderson, Traci Bingham and Alicia Mayer wearing a bikini made of iceberg-lettuce for an advertisement campaign to promote vegetarianism. A protester from Columbia University used a bikini as a message board against a New York City visit by Iranian president Mahmoud Ahmadinejad.
By the end of the century, the bikini went on to become the most popular beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women", though one survey tells 85% of all bikinis never touch the water. According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, "The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes." By the early 2000’s, bikinis had become a US $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the sun tanning industries.
Continued controversies
The bikini remained a hot topic for the news media. In May 2011, Barcelona, Spain made it illegal to wear bikinis in public except in areas near the beaches. Violators face fines of between 120 and 300 euros. In 2012, two students of St. Theresa’s College in Cebu, the Philippines were barred from attending their graduation ceremony for "ample body exposure" because their bikini pictures were posted on Facebook. The students sued the college and won a temporary stay in a regional court.
In May 2013, Cambridge University banned the Wyverns Club of Magdalene College from arranging its annual bikini jelly wrestling. In June 2013, actress Gwyneth Paltrow, who also is interested in fashion, produced a bikini for her clothing line that is designed to be worn by girls 4 to 8 years old. She was criticized for sexualizing young children by Claude Knight of Kidscape, a British foundation that strives to prevent child abuse. He commented, "We remain very opposed to the sexualization of children and of childhood … is a great pity that such trends continue and that they carry celebrity endorsement."
Four women were arrested over the 2013 Memorial Day weekend in Myrtle Beach, South Carolina for indecent exposure when they wore thong bikinis that exposed their buttocks. In June 2013, the British watchdog agency Advertising Standards Authority banned a commercial that showed men in an office fantasizing about their colleague, played by Pamela Anderson, in a bikini for degrading women.
Links:
en.wikipedia.org/wiki/History_of_the_bikini en.wikipedia.org/wiki/Bikini_variants en.wikipedia.org/wiki/Bikini en.wikipedia.org/wiki/Swimsuit en.wikipedia.org/wiki/Bikini_in_popular_culture en.wikipedia.org/wiki/Indecent_exposure en.wikipedia.org/wiki/Indecent_exposure_in_the_United_States
Posted by FotoManiacNYC on 2015-12-23 12:22:26
Tagged: , INDAH , designer , SS16 , collection , SpringSummer , 2016 , Miami , South Beach , W Hotel , W , swimming , pool , Florida , Swim Week , fashion week , clothing , bikini , swimwear , swimsuit , fashion , walking , catwalk , runway , designs , trendy , new , preview , sexy , beautiful , topless , almost , nude , naked , boobs , butt , booty , model , agency , nycphotographer , long legs , legs , heels , chic , flirting , teasing , presenting , hair , long hair , makeup , eyes , lips , thin , fit , body , tall , MIAMISWIM , SWIMMIAMI , FUNKSHION , curvy , woman , female , girl , show , vacation , vacations , sunbathing
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What Katharine Hepburn and Courtney Love Taught Me About Glamour and Grunge
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What Katharine Hepburn and Courtney Love Taught Me About Glamour and Grunge
I
was around 10 years old when I first saw Katharine Hepburn glide across the screen in the 1940 film The Philadelphia Story. Dressed in riding boots or an embroidered evening gown or a bathing cap, she exuded a self-possessed grace and delivered withering one-liners in a steely voice. She went swimming at midnight and said things like “My, she was yar.”
Soon I was printing out pictures of my newfound idol to make collages for my bedroom wall. Her collared shirts, her menswear inspired blazers, that hot rolled hair — she was the epitome of refined glamour. I was hooked. Particularly throughout the awkward horror of middle school, she served as both style icon and role model, her confidence like a beacon.
Her spirit of defiance imbued my girlhood with a fierceness for which I’m grateful. I delivered my own one-liners on the playground and I felt a confidence in my abilities that many girls my age did not share. I also wore some truly hideous khakis from the Gap that I thought were Hepburn-esque but most certainly were not. (She owned 30 pairs of custom-made tan slacks.)
I dabbled in plenty of ‘90s trends — my collection of power beads, butterfly clips and snap bracelets can attest to that — but throughout my childhood and into adolescence, I was drawn to more classic styles. My mother owned a set of hot rollers that I would use on my hair for special occasions, and fitted blazers were a part of my wardrobe at an age when it was more weird than cool. I found comfort in reconfiguring styles that had been appreciated not only by Hepburn, but also by strong women in my own family. In high school, my grandmother gifted me pieces of beautiful costume jewelry from her mother, a first generation Italian immigrant who, like Hepburn, was prone to wearing pants, playing sports and asserting her independence.
Courtney Love Photo by Mick Hutson/Redferns via Getty Images 
It wasn’t until I was in my early twenties that I found a new idol. She wore babydoll dresses and smudged lipstick and sang lyrics like, “Slit me open and suck my scars.” When I discovered Courtney Love, I experienced that same sense of Hepburn awe. It was like breathing out a grunt I hadn’t realized I’d been stifling.
A rage I had tried to push away crawled back in those years, and I found myself less interested in presenting a polished face to the world, as Hepburn did. I felt like a different woman, eager to embrace a new vision of womanhood in all of its messiness and pain. Listening to the music of Love’s band Hole, I heard some of my own experiences reflected: toxic relationships, assault and above all of it, anger. I saw that anger embodied in Love and in her so-called “kinderwhore” aesthetic, with all of its femininity chewed up and spat out. I traded in my pearls for fishnets.
Everything Love wore was a little off — too tight, too short, ripped. Her attitude was like a dare. At age 18 in a personal experience that was laughably on the nose, I was once turned away from services at a Catholic church for having a run in my tights. Later I took a disposable razor to those tights and shredded them beyond recognition. I still wear them, and they look better than ever.
Love’s style was a far cry from the pantsuits of Katharine Hepburn, but the contrast alone isn’t why I liked her. I admired her bravado, the likes of which I had only witnessed in men, alongside a will to survive I had rarely seen in anyone. Like Hepburn, she had substance, too. Her 1994 album Live Through This is a work of art, winning Rolling Stone’s Album of the Year. It was so good that some critics insisted Kurt Cobain must have written it, refusing to believe that a woman — let alone this woman — had created it. But she was an ambitious rock star in her own right, and that’s part of why people hated her: for doing a man’s work in a little girl’s clothes.
“It was about intentionally taking the most constraining parts of the feminine, good-girl aesthetic, inflating them to a cartoon level, and subverting them to kill any ingrained insecurities. It was about taking back the power and screaming, ‘You want the female sex? Here you go,’” punk singer Mish Way wrote of the kinderwhore aesthetic Love was known for.
Courtney Love and Katharine Hepburn seem to have little in common, one a grunge rocker and the other a put-together prepster. For many years, I believed they represented a dichotomy in both my style and my personality, as if I were a divided closet full of ripped band t-shirts and tailored trousers. But the more time I’ve spent watching, listening and reading about them over the years, the more I’ve come to see them as kindred spirits.
Katharine Hepburn Photo by Metro-Goldwyn-Mayer/Getty Images
In the intervening decades since the height of Hepburn’s fame, much of her radicalness has been erased from public memory. If young women today know who she is at all, they don’t think of her as fundamentally different from Rita Hayworth, Ava Gardner or any number of 1940s starlets. But when Hepburn first arrived in Hollywood, she was far from the image of a mid-century damsel.
Early movie reviews called her “too masculine, too rough,” and her penchant for wearing pants served as a severe act of gender transgression at a time when sporting “men’s clothes” could still land women in jail. Director George Cukor once described her in a way that might shock fans of her charm, saying: “The audience had never seen a girl like that — she seemed to bark at them. She didn’t play for sympathy at all. At first, the audience wasn’t quite sure whether it liked her or not.”
Not so different, in the end, from Love. While these two women’s legacies might be diverge, they both rejected the expectations forced onto women and embraced their nonconformity. They stood at the apex of transgression, femininity and power and helped me find my own path to self-expression.
Today, I’ll mix in some 1940s touches with a punk look, wearing a faux fur coat with combat boots. I feel more at ease in my own body, sometimes poised and other times very much not. I’ve found freedom in celebrating women who have different approaches to what is ultimately the same cause, because it’s allowed me to do the same. Plus, I never have to worry about getting a run in my tights, and there’s freedom in that, too.
Jess McHugh is a New York-based journalist writing about the intersection of culture, politics and other things that strike her fancy. Her work has appeared in The Paris Review, The Nation, TIME.com, Village Voice, International Business Times, CNN, and The Believer, among others. Follow her on Instagram and Twitter.
Feature photo by Alfred Eisenstaedt/The LIFE Picture Collection/Getty Images.
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KAOHS 2016-07-155699
Photo by: Roman Kajzer @FotoManiacNYC FACEBOOK / INSTAGRAM / FLICKR / TWITTER
KAOHS – presenting SS17 collection during Swim Week in South Beach Miami at W Hotel 7/2016
WEBSITE LINK: KAOHS SWIM FACEBOOK LINK: KAOHS FACEBOOK
You can see the entire runway album here: KAOHS – MIAMI SWIM WEEK 7/2016
On Friday, July 15th, 2016, hundreds of guests including top media, influencers and buyers, attended the WET Lounge, at the W South Beach, to experience a amazing runway show. Kaohs Swim debuted its Resort 2016 and Spring 2017 collections at the W South Beach in Miami, which included 22 new bikinis and three returning favorites: Hampton Salty bikini, Rie bikini and Gypsy bikini — famously worn by Kim Kardashian.
Kaohs Swim’s new collections featured touches of stretch denim contrasted with white nylon/spandex swim fabric, as well as simple, structured bikinis inspired by the 90’s embellished with silver rings, criss-crossing straps, sea shells, and one-shoulder tops. In addition to the three returning bikinis, the new collection included 16 new tops, two never-seen-before one-pieces, and 15 new bottoms. Many of the swimsuits were comprised of solid one-tone or color blocks of black, white, blush, peach, and denim sewn in high-quality swim fabrics made to withstand years of use. Seven new colors are offered in the 2016 collections, including an earthy-red hue (Mars), a muted purple (Purple Haze), a dark-bright-tropical blue (Fiji), a shiny metallic olive green (Gimlet), and copper (Penny).
The KAOHS 2017 collection show was easily one of the best shows at SwimMiami. The California-based brand’s vibe backstage was true to LA, with great energy brought by DJ Sam Blacky. KAOHS has gained some major heat, among influencers like Kim and Kourtney Kardashian, Kendall and Kylie Jenner, Bella Hadid, Rocky Barnes, Alexis Ren, Pia Mia, Natasha Oakley, and more ringing in the summer with these seriously sexy looks.
ABOUT KAOHS KAOHS Swim was born in 2013 when two best friends, Tess Hamilton and Ali Hoffmann came together to curate a line of swimwear inspired by sKAte, bOHo and Surf = KAOHS. They were zealous to launch a label that offered edge and functionality, all while showing a free spirited aesthetic. Their designs are for beach girls whose lifestyles demand comfortable and active (and sexy) beachwear. With swimsuits in a variety of cuts – from Brazilian to hipster and low to high – KAOHS Swim makes a swimsuit to flatter – and become the ultimate confidence booster for – every beach-going figure. Focusing on two-piece bikinis with a nod to one-piece swimsuits, KAOHS Swim’s collections feature edgy, feminine cuts, and a playful, modern, and earthy palette of colors. The high quality fabrics and seamless cuts were designed to compliment every shape of every woman. They really wanted KAOHS Swim to be the most perfect confidence boost when hitting the beach- or anywhere that calls for a good tan line!
The swimwear is designed in Orange County, California and made in Los Angeles, California
PR Agency: CECE FEINBERG PUBLIC RELATIONS
ABOUT MIAMI SWIM WEEK Even without longtime organizer IMG, Swim Week in 2016 has delivered a bounty of barely-there swimsuit collection for Spring/Summer 2017.
After IMG announced in May 2015 that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do. Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
A week spread between the sweaty Miami heat of three separate trade shows – Swim Show, Cabana and Hammock – of various personalities, with relevant brands occupying space in the show that suit their vibe. All of these shows are situated within walking distance of each other. Brands also have parties or fashion shows throughout the four days at nearby hotels and pools, making Miami Swim Week super busy and a whole lotta fun.
There is a lot to take in with over 25 external runway shows after 5pm, parties and the three simultaneous trade shows, but it’s plenty pleasing on the eye. There’s hot, Miami energy and it’s awesome to be seeing a preview of swim collections from the hottest brands for 2017.
MIAMI SWIM SHOW: The world’s biggest swim show which occupies the convention center with hundreds of brands from across the globe. Brands featured that we liked included Seafolly, Billabong, NLP Women, Kopper & Zinc, and Rhythm amongst hundreds of others.
CABANA: This is the boutique show where the brands showcase in two big, cabana-style tents near the beach with coconuts issued to buyers, media and guests on entry. A few of our faves included Beach Riot, Minimale Animale, Tori Praver Swim, Mara Hoffman, Bec and Bridge, Boys and Arrows and Bower Swim.
HAMMOCK: Situated in the W Hotel, with the coolest brands of today occupying the luxury suites to showcase their latest collection with their marketing teams and a bevy of hot models. Leading Instagram swim brands seemed to be the big brands in this year’s Hammock W show including Mikoh, Indah and Frankies Swim.
LINKS: fashionfilesmag.com/kaohs-swim/ estrellafashionreport.com/2016/07/kaohs-swim-at-swimmiami… allfashion.press/kaohs-swim-runway-debut-miami-swim-week/ www.instagram.com/kaohs_swim/ thelafashion.com/2016/07/20/kaohs-2017-miami-swim-week/ www.bizbash.com/kaohs-runway-years-swim-week-miami-includ…
HISTORY OF THE BIKINI
Time magazine list of top 10 bikinis in popular culture
-Micheline Bernardini models the first-Ever Bikini (1946) -"Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" (1960) -Annette Funicello and Beach Party (1960’s) -The belted Bond-girl bikini (1962) -Sports Illustrated’s first Swimsuit Issue (1964) -Raquel Welch’s fur bikini in One Million Years B.C. (1966) -Phoebe Cates’ Bikini in Fast Times at Ridgemont High -Princess Leia’s golden bikini in Return of the Jedi (1983) -Official uniform of the female Olympic Beach Volleyball team (1996) -Miss America pageant’s bikini debut (1997)
The history of the bikini can be traced back to antiquity. Illustrations of Roman women wearing bikini-like garments during competitive athletic events have been found in several locations. The most famous of them is Villa Romana del Casale. French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini, on July 5, 1946, borrowing the name for his design from the Bikini Atoll, where post-war testing on the atomic bomb was happening.
French women welcomed the design, but the Catholic Church, some media, and a majority of the public initially thought the design was risque or even scandalous. Contestants in the first Miss World beauty pageant wore them in 1951, but the bikini was then banned from the competition. Actress Bridget Bardot drew attention when she was photographed wearing a bikini on the beach during the Cannes Film Festival in 1953. Other actresses, including Rita Hayworth and Ava Gardner, also gathered press attention when they wore bikinis. During the early 1960’s, the design appeared on the cover of Playboy and Sports Illustrated, giving it additional legitimacy. Ursula Andress made a huge impact when she emerged from the surf wearing what is now an iconic bikini in the James Bond movie Dr. No (1962). The deer skin bikini Raquel Welch wore in the film One Million Years B.C. (1966) turned her into an international sex symbol and was described as a definitive look of the 1960’s.
The bikini gradually grew to gain wide acceptance in Western society. According to French fashion historian Olivier Saillard, the bikini is perhaps the most popular type of female beachwear around the globe because of "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the early 2000’s, bikinis had become a US $ 811 million business annually, and boosted spin-off services like bikini waxing and the sun tanning.
Interval
Between the classical bikinis and the modern bikini there has been a long interval. Swimming or outdoor bathing were discouraged in the Christian West and there was little need for a bathing or swimming costume till the 18th century. The bathing gown in the 18th century was a loose ankle-length full-sleeve chemise-type gown made of wool or flannel, so that modesty or decency was not threatened. In the first half of 19th century the top became knee-length while an ankle-length drawer was added as a bottom. By the second half of 19th century, in France, the sleeves started to vanish, the bottom became shorter to reach only the knees and the top became hip-length and both became more form fitting. In the 1900’s women wore wool dresses on the beach that were made of up to 9 yards (8.2 m) of fabric. That standard of swimwear evolved into the modern bikini in the first of half of the 20th century.
Breakthrough
In 1907, Australian swimmer and performer Annette Kellerman was arrested on a Boston beach for wearing a form-fitting sleeveless one-piece knitted swimming tights that covered her from neck to toe, a costume she adopted from England, although it became accepted swimsuit attire for women in parts of Europe by 1910. Even in 1943, pictures of the Kellerman swimsuit were produced as evidence of indecency in Esquire v. Walker, Postmaster General. But, Harper’s Bazaar wrote in June 1920 (vol. 55, no. 6, p. 138) – "Annette Kellerman Bathing Attire is distinguished by an incomparable, daring beauty of fit that always remains refined." The following year, in June 1921 (vol. 54, no. 2504, p. 101) it wrote that these bathing suits were "famous … for their perfect fit and exquisite, plastic beauty of line."
Female swimming was introduced at the 1912 Summer Olympics. In 1913, inspired by that breakthrough, the designer Carl Jantzen made the first functional two-piece swimwear, a close-fitting one-piece with shorts on the bottom and short sleeves on top. Silent films such as The Water Nymph (1912) saw Mabel Normand in revealing attire, and this was followed by the daringly dressed Sennett Bathing Beauties (1915–1929). The name "swim suit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched a swimwear brand named the Red Diving Girl,. The first annual bathing-suit day at New York’s Madison Square Garden in 1916 was a landmark. The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the shorts.
During the 1920’s and 1930’s, people began to shift from "taking in the water" to "taking in the sun," at bathhouses and spas, and swimsuit designs shifted from functional considerations to incorporate more decorative features. Rayon was used in the 1920’s in the manufacture of tight-fitting swimsuits, but its durability, especially when wet, proved problematic, with jersey and silk also sometimes being used. Burlesque and vaudeville performers wore two-piece outfits in the 1920’s. The 1929 film "Man with a Movie Camera" shows Russian women wearing early two-piece swimsuits which expose their midriff, and a few who are topless. Films of holidaymakers in Germany in the 1930’s show women wearing two-piece suits,
Necklines and midriff
By the 1930’s, necklines plunged at the back, sleeves disappeared and sides were cut away and tightened. With the development of new clothing materials, particularly latex and nylon, through the 1930’s swimsuits gradually began hugging the body, with shoulder straps that could be lowered for tanning. Women’s swimwear of the 1930’s and 1940’s incorporated increasing degrees of midriff exposure. Coco Chanel made suntans fashionable, and in 1932 French designer Madeleine Vionnet offered an exposed midriff in an evening gown. They were seen a year later in Gold Diggers of 1933. The Busby Berkeley film Footlight Parade of 1932 showcases aqua-choreography that featured bikinis. Dorothy Lamour’s The Hurricane (1937) also showed two-piece bathing suits.
The 1934 film, Fashions of 1934 featured chorus girls wearing two-piece outfits which look identical to modern bikinis. In 1934, a National Recreation Association study on the use of leisure time found that swimming, encouraged by the freedom of movement the new swimwear designs provided, was second only to movies in popularity as free time activity out of a list of 94 activities. In 1935 American designer Claire McCardell cut out the side panels of a maillot-style bathing suit, the bikini’s forerunner. The 1938 invention of the Telescopic Watersuit in shirred elastic cotton ushered into the end the era of wool. Cotton sun-tops, printed with palm trees, and silk or rayon pajamas, usually with a blouse top, became popular by 1939. Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942 the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing and mandating a 10% reduction in the amount of fabric in women’s beachwear. To comply with the regulations, swimsuit manufacturers produced two-piece suits with bare midriffs.
Postwar
Fabric shortage continued for some time after the end of the war. Two-piece swimsuits without the usual skirt panel and other excess material started appearing in the US when the government ordered a 10% reduction in fabric used in woman’s swimwear in 1943 as wartime rationing. By that time, two-piece swimsuits were frequent on American beaches. The July 9, 1945, Life shows women in Paris wearing similar items. Hollywood stars like Ava Gardner, Rita Hayworth and Lana Turner tried similar swimwear or beachwear. Pin ups of Hayworth and Esther Williams in the costume were widely distributed. The most provocative swimsuit was the 1946 Moonlight Buoy, a bottom and a top of material that weighed only eight ounces. What made the Moonlight Buoy distinctive was a large cork buckle attached to the bottoms, which made it possible to tie the top to the cork buckle and splash around au naturel while keeping both parts of the suit afloat. Life magazine had a photo essay on the Moonlight Buoy and wrote, "The name of the suit, of course, suggests the nocturnal conditions under which nude swimming is most agreeable."
American designer Adele Simpson, a Coty American Fashion Critics’ Awards winner (1947) and a notable alumna of the New York art school Pratt Institute, who believed clothes must be comfortable and practical, designed a large part of her swimwear line with one-piece suits that were considered fashionable even in early 1980’s. This was when Cole of California started marketing revealing prohibition suits and Catalina Swimwear introduced almost bare-back designs. Teen magazines of late 1940’s and 1950’s featured designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamour with films such as Neptune’s Daughter (1949) in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Williams, who also was an Amateur Athletic Union champion in the 100 meter freestyle (1939) and an Olympics swimming finalist (1940), also portrayed Kellerman in the 1952 film Million Dollar Mermaid (titled as The One Piece Bathing Suit in UK).
Swimwear of the 1940’s, 50’s and early 60’s followed the silhouette mostly from early 1930’s. Keeping in line with the ultra-feminine look dominated by Dior, it evolved into a dress with cinched waists and constructed bust-lines, accessorized with earrings, bracelets, hats, scarves, sunglasses, hand bags and cover-ups. Many of these pre-bikinis had fancy names like Double Entendre, Honey Child (to maximize small bosoms), Shipshape (to minimize large bosoms), Diamond Lil (trimmed with rhinestones and lace), Swimming In Mink (trimmed with fur across the bodice) and Spearfisherman (heavy poplin with a rope belt for carrying a knife), Beau Catcher, Leading Lady, Pretty Foxy, Side Issue, Forecast, and Fabulous Fit. According to Vogue the swimwear had become more of "state of dress, not undress" by mid-1950’s.
The modern bikini
French fashion designer Jacques Heim, who owned a beach shop in the French Riviera resort town of Cannes, introduced a minimalist two-piece design in May 1946 which he named the "Atome," after the smallest known particle of matter. The bottom of his design was just large enough to cover the wearer’s navel.
At the same time, Louis Réard, a French automotive and mechanical engineer, was running his mother’s lingerie business near Les Folies Bergères in Paris. He noticed women on St. Tropez beaches rolling up the edges of their swimsuits to get a better tan and was inspired to produce a more minimal design. He trimmed additional fabric off the bottom of the swimsuit, exposing the wearer’s navel for the first time. Réard’s string bikini consisted of four triangles made from 30 square inches (194 cm2) of fabric printed with a newspaper pattern.
When Réard sought a model to wear his design at his press conference, none of the usual models would wear the suit, so he hired 19 year old nude dancer Micheline Bernardini from the Casino de Paris. He introduced his design to the media and public on July 5, 1946, in Paris at Piscine Molitor, a public pool in Paris. Réard held the press conference five days after the first test of a nuclear device (nicknamed Able) over the Bikini Atoll during Operation Crossroads. His swimsuit design shocked the press and public because it was the first to reveal the wearer’s navel.
To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world’s smallest bathing suit." Not to be outdone by Heim, Réard hired his own skywriters three weeks later to fly over the French Riviera advertising his design as "smaller than the smallest bathing suit in the world."
Heim’s design was the first to be worn on the beach, but the name given by Réard stuck with the public. Despite significant social resistance, Réard received more than 50,000 letters from fans. He also initiated a bold ad campaign that told the public a two-piece swimsuit was not a genuine bikini "unless it could be pulled through a wedding ring." According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it."
Social resistance
Bikini sales did not pick up around the world as women stuck to traditional two-piece swimsuits. Réard went back to designing conventional knickers to sell in his mother’s shop. According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it, just like the upper-class European women who first cast off their corsets after World War I." It was banned in the French Atlantic coastline, Spain, Belgium and Italy, three countries neighboring France, as well as Portugal and Australia, and it was prohibited in some US states, and discouraged in others.
In 1951, the first Miss World contest (originally the Festival Bikini Contest), was organized by Eric Morley. When the winner, Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. Håkansson remains the first and last Miss World to be crowned in her bikini, a crowning that was condemned by Pope Pius XII who declared the swimsuit to be sinful. Bikinis were banned from beauty pageants around the world after the controversy. In 1949 the Los Angeles Times reported that Miss America Bebe Shopp on her visit to Paris said she did not approve the bikini for American girls, though she did not mind French girls wearing them. Actresses in movies like My Favorite Brunette (1947) and the model on a 1948 cover of LIFE were shown in traditional two-piece swimwear, not the bikini.
In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France’s famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look longer." Réard himself described it as a two-piece bathing suit which "reveals everything about a girl except for her mother’s maiden name." Even Esther Williams commented, "A bikini is a thoughtless act." But, popularity of the charms of Pin-up queen and Hollywood star Williams were to vanish along with pre-bikinis with fancy names over the next few decades. Australian designer Paula Straford introduced the bikini to Gold Coast in 1952. In 1957, Das moderne Mädchen (The Modern Girl) wrote, "It is unthinkable that a decent girl with tact would ever wear such a thing." Eight years later a Munich student was punished to six days cleaning work at an old home because she had strolled across the central Viktualienmarkt square, Munich in a bikini.
The Cannes connection
Despite the controversy, some in France admired "naughty girls who decorate our sun-drenched beaches". Brigitte Bardot, photographed wearing similar garments on beaches during the Cannes Film Festival (1953) helped popularize the bikini in Europe in the 1950’s and created a market in the US. Photographs of Bardot in a bikini, according to The Guardian, turned Saint-Tropez into the bikini capital of the world. Cannes played a crucial role in the career of Brigitte Bardot, who in turn played a crucial role in promoting the Festival, largely by starting the trend of being photographed in a bikini at her first appearance at the festival, with Bardot identified as the original Cannes bathing beauty. In 1952, she wore a bikini in Manina, the Girl in the Bikini (1952) (released in France as Manina, la fille sans voiles), a film which drew considerable attention due to her scanty swimsuit. During the 1953 Cannes Film Festival, she worked with her husband and agent Roger Vadim, and garnered a lot of attention when she was photographed wearing a bikini on every beach in the south of France.
Like Esther Williams did a decade earlier, Betty Grable, Marilyn Monroe and Brigitte Bardot all used revealing swimwear as career props to enhance their sex appeal, and it became more accepted in parts of Europe when worn by fifties "love goddess" actresses such as Bardot, Anita Ekberg and Sophia Loren. British actress Diana Dors had a mink bikini made for her during the 1955 Venice Film Festival and wore it riding in a gondola down Venice’s Grand Canal past St. Mark’s Square.
In Spain, Benidorm played a similar role as Cannes. Shortly after the bikini was banned in Spain, Pedro Zaragoza, the mayor of Benidorm convinced dictator Francisco Franco that his town needed to legalize the bikini to draw tourists. In 1959, General Franco agreed and the town became a popular tourist destination. Interestingly, in less than four years since Franco’s death in 1979, Spanish beaches and women had gone topless.
Legal and moral resistance
The swimsuit was declared sinful by the Vatican and was banned in Spain, Portugal and Italy, three countries neighboring France, as well as Belgium and Australia, and it remained prohibited in many US states. As late as in 1959, Anne Cole, a US swimsuit designer and daughter of Fred Cole, said about a Bardot bikini, "It’s nothing more than a G-string. It’s at the razor’s edge of decency." In July that year the New York Post searched for bikinis around New York City and found only a couple. Writer Meredith Hall wrote in her memoir that till 1965 one could get a citation for wearing a bikini in Hampton Beach, New Hampshire.
In 1951, the first Miss World contest, originally the Festival Bikini Contest, was organized by Eric Morley as a mid-century advertisement for swimwear at the Festival of Britain. The press welcomed the spectacle and referred to it as Miss World, and Morley registered the name as a trademark. When, the winner Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. The bikinis were outlawed and evening gowns introduced instead. Håkansson remains the only Miss World crowned in a bikini, a crowning that was condemned by the Pope. Bikini was banned from beauty pageants around the world after the controversy. Catholic-majority countries like Belgium, Italy, Spain and Australia also banned the swimsuit that same year.
The National Legion of Decency pressured Hollywood to keep bikinis from being featured in Hollywood movies. The Hays production code for US movies, introduced in 1930 but not strictly enforced till 1934, allowed two-piece gowns but prohibited navels on screen. But between the introduction and enforcement of the code two Tarzan movies, Tarzan, the Ape Man (1932) and Tarzan and His Mate (1934), were released in which actress Maureen O’Sullivan wore skimpy bikini-like leather outfits. Film historian Bruce Goldstein described her clothes in the first film as "It’s a loincloth open up the side. You can see loin." All at sea was allowed in the USA in 1957 after all bikini-type clothes were removed from the film. The girl in the bikini was allowed in Kansas after all the bikini close ups were removed from the film in 1959.
In reaction to the introduction of the bikini in Paris, American swimwear manufacturers compromised cautiously by producing their own similar design that included a halter and a midriff-bottom variation. Though size makes all the difference in a bikini, early bikinis often covered the navel. When the navel showed in pictures, it was airbrushed out by magazines like Seventeen. Navel-less women ensured the early dominance of European bikini makers over their American counterparts. By the end of the decade a vogue for strapless styles developed, wired or bound for firmness and fit, along with a taste for bare-shouldered two-pieces called Little Sinners. But, it was the halterneck bikini that caused the most moral controversy because of its degree of exposure. So much so as bikini designs called "Huba Huba" and "Revealation" were withdrawn from fashion parades in Sydney as immodest.
Rise to popularity
The appearance of bikinis kept increasing both on screen and off. The sex appeal prompted film and television productions, including Dr. Strangelove. They include the surf movies of the early 1960’s. In 1960, Brian Hyland’s song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, followed by Muscle Beach Party (1964), Bikini Beach (1964), and Beach Blanket Bingo (1965) that depicted teenage girls wearing bikinis, frolicking in the sand with boys, and having a great time.
The beach films led a wave of films that made the bikini pop-culture symbol. In the sexual revolution in 1960’s America, bikinis became quickly popular. Hollywood stars like Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida, and Jane Russell helped further the growing popularity of bikinis. Pin-up posters of Monroe, Mansfield, Hayworth, Bardot and Raquel Welch also contributed significantly to its increasing popularity. In 1962, Playboy featured a bikini on its cover for the first time. Two years later, Sports Illustrated featured Berlin-born fashion model Babette March on the cover wearing a white bikini. The issue was the first Swimsuit Issue. It gave the bikini legitimacy, became an annual publication and an American pop-culture staple, and sells millions of copies each year. In 1965, a woman told Time it was "almost square" not to wear one. In 1967 the magazine wrote that 65% of "the young set" were wearing bikinis.
When Jayne Mansfield and her husband Miklós Hargitay toured for stage shows, newspapers wrote that Mansfield convinced the rural population that she owned more bikinis than anyone. She showed a fair amount of her 40-inch (1,000 mm) bust, as well as her midriff and legs, in the leopard-spot bikini she wore for her stage shows. Kathryn Wexler of The Miami Herald wrote, "In the beginning as we know it, there was Jayne Mansfield. Here she preens in leopard-print or striped bikinis, sucking in air to showcase her well noted physical assets." Her leopard-skin bikini remains one of the earlier specimens of the fashion.
In 1962, Bond Girl Ursula Andress emerged from the sea wearing a white bikini in Dr. No. The scene has been named one of the most memorable of the series. Channel 4 declared it the top bikini moment in film history, Virgin Media puts it ninth in its top ten, and top in the Bond girls. The Herald (Glasgow) put the scene as best ever on the basis of a poll. It also helped shape the career of Ursula Andress, and the look of the quintessential Bond movie. Andress said that she owed her career to that white bikini, remarking, "This bikini made me into a success. As a result of starring in Dr. No as the first Bond girl, I was given the freedom to take my pick of future roles and to become financially independent." In 2001, the Dr. No bikini worn by Andress in the film sold at auction for US$61,500. That white bikini has been described as a "defining moment in the sixties liberalization of screen eroticism". Because of the shocking effect from how revealing it was at the time, she got referred to by the joke nickname "Ursula Undress". According to the British Broadcasting Corporation, "So iconic was the look that it was repeated 40 years later by Halle Berry in the Bond movie Die Another Day."
Raquel Welch’s fur bikini in One Million Years B.C. (1966) gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history. The poster image of the deer skin bikini in One Million Years B.C. made her an instant pin-up girl. Welch was featured in the studio’s advertising as "wearing mankind’s first bikini" and the bikini was later described as a "definitive look of the 1960’s". Her role wearing the leather bikini raised Welch to a fashion icon and the photo of her in the bikini became a best-selling pinup poster. One author said, "although she had only three lines in the film, her luscious figure in a fur bikini made her a star and the dream girl of millions of young moviegoers". In 2011, Time listed Welch’s B.C. bikini in the "Top Ten Bikinis in Pop Culture".
In the 1983 film Return of the Jedi, Star Wars’ Princess Leia Organa was captured by Jabba the Hutt and forced to wear a metal bikini complete with shackles. The costume was made of brass and was so uncomfortable that actress Carrie Fisher described it as "what supermodels will eventually wear in the seventh ring of hell." The "slave Leia" look is often imitated by female fans at Star Wars conventions. In 1997, 51 years after the bikini’s debut, and 77 years after the Miss America Pageant was founded, contestants were allowed wear two-piece swimsuits, not just the swimsuits (nicknamed "bulletproof vests") traditionally issued by the pageant. Two of the 17 swimsuit finalists wore two-piece swimsuits, and Erika Kauffman, representing Hawaii, wore the briefest bikini of all and won the swimsuit competition. In 2010, the International Federation of Bodybuilders recognized Bikini as a new competitive category.
In India
Bollywood actress Sharmila Tagore appeared in a bikini in An Evening in Paris (1967), a film mostly remembered for the first bikini appearance of an Indian actress. She also posed in a bikini for the glossy Filmfare magazine. The costume shocked the conservative Indian audience, but it also set a trend of bikini-clad actresses carried forward by Parveen Babi (in Yeh Nazdeekiyan, 1982), Zeenat Aman (in Heera Panna 1973; Qurbani, 1980) and Dimple Kapadia (in Bobby, 1973) in the early 1970’s. Wearing a bikini put her name in the Indian press as one of Bollywood’s ten hottest actresses of all time, and was a transgression of female identity through a reversal of the state of modesty, which functions as a signifier of femininity in Bombay films. By 2005, it became usual for actors in Indian films to change outfits a dozen times in a single song — starting with a chiffon sari and ending up wearing a bikini. But, when Tagore was the chairperson of the Central Board of Film Certification in 2005, she expressed concerns about the rise of the bikini in Indian films.
Acceptance
In France, Réard’s company folded in 1988, four years after his death. By that year the bikini made up nearly 20% of swimsuit sales, more than any other model in the US. As skin cancer awareness grew and a simpler aesthetic defined fashion in the 1990s, sales of the skimpy bikini decreased dramatically. The new swimwear code was epitomized by surf star Malia Jones, who appeared on the June 1997 cover of Shape Magazine wearing a halter top two-piece for rough water. After the 90’s, however, the bikini came back again. US market research company NPD Group reported that sales of two-piece swimsuits nationwide jumped 80% in two years. On one hand the one-piece made a big comeback in the 1980’s and early 1990’s, on the other bikinis became briefer with the string bikini in the 1970’s and 80’s.
The "-kini family" (as dubbed by author William Safire), including the "-ini sisters" (as dubbed by designer Anne Cole) has grown to include a large number of subsequent variations, often with a hilarious lexicon — string bikini, monokini or numokini (top part missing), seekini (transparent bikini), tankini (tank top, bikini bottom), camikini (camisole top and bikini bottom), hikini, thong, slingshot, minimini, teardrop, and micro. In just one major fashion show in 1985, there were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that are bikinis in front and one-piece behind, suspender straps, ruffles, and daring, navel-baring cutouts. To meet the fast changing tastes, some of the manufacturers have made a business out of making made-to-order bikinis in around seven minutes. The world’s most expensive bikini, made up of over 150 carats (30 g) of flawless diamonds and worth a massive £20 million, was designed in February 2006 by Susan Rosen.
Actresses in action films like Charlie’s Angels: Full Throttle (2003) and Blue Crush (2002) have made the two-piece "the millennial equivalent of the power suit", according to Gina Bellafonte of The New York Times, On September 9, 1997, Miss Maryland Jamie Fox was the first contestant in 50 years to compete in a two-piece swimsuit to compete in the Preliminary Swimsuit Competition at the Miss America Pageant. PETA used celebrities like Pamela Anderson, Traci Bingham and Alicia Mayer wearing a bikini made of iceberg-lettuce for an advertisement campaign to promote vegetarianism. A protester from Columbia University used a bikini as a message board against a New York City visit by Iranian president Mahmoud Ahmadinejad.
By the end of the century, the bikini went on to become the most popular beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women", though one survey tells 85% of all bikinis never touch the water. According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, "The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes." By the early 2000’s, bikinis had become a US $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the sun tanning industries.
Continued controversies
The bikini remained a hot topic for the news media. In May 2011, Barcelona, Spain made it illegal to wear bikinis in public except in areas near the beaches. Violators face fines of between 120 and 300 euros. In 2012, two students of St. Theresa’s College in Cebu, the Philippines were barred from attending their graduation ceremony for "ample body exposure" because their bikini pictures were posted on Facebook. The students sued the college and won a temporary stay in a regional court.
In May 2013, Cambridge University banned the Wyverns Club of Magdalene College from arranging its annual bikini jelly wrestling. In June 2013, actress Gwyneth Paltrow, who also is interested in fashion, produced a bikini for her clothing line that is designed to be worn by girls 4 to 8 years old. She was criticized for sexualizing young children by Claude Knight of Kidscape, a British foundation that strives to prevent child abuse. He commented, "We remain very opposed to the sexualization of children and of childhood … is a great pity that such trends continue and that they carry celebrity endorsement."
Four women were arrested over the 2013 Memorial Day weekend in Myrtle Beach, South Carolina for indecent exposure when they wore thong bikinis that exposed their buttocks. In June 2013, the British watchdog agency Advertising Standards Authority banned a commercial that showed men in an office fantasizing about their colleague, played by Pamela Anderson, in a bikini for degrading women.
Links:
en.wikipedia.org/wiki/History_of_the_bikini en.wikipedia.org/wiki/Bikini_variants en.wikipedia.org/wiki/Bikini en.wikipedia.org/wiki/Swimsuit en.wikipedia.org/wiki/Bikini_in_popular_culture en.wikipedia.org/wiki/Indecent_exposure en.wikipedia.org/wiki/Indecent_exposure_in_the_United_States
Posted by FotoManiacNYC on 2017-01-11 07:30:48
Tagged: , KAOHS , designer , SS17 , collection , SpringSummer , 2016 , Miami , South Beach , W Hotel , W , swimming , pool , Florida , Swim Week , fashion week , clothing , bikini , swimwear , swimsuit , fashion , walking , catwalk , runway , designs , trendy , new , preview , sexy , beautiful , topless , almost , nude , naked , boobs , butt , booty , model , agency , nycphotographer , long legs , legs , heels , chic , flirting , teasing , presenting , hair , long hair , makeup , eyes , lips , thin , fit , body , tall , MIAMISWIM , SWIMMIAMI , FUNKSHION , curvy , woman , female , girl , show , vacation , vacations , sunbathing
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KAOHS 2016-07-156368
Photo by: Roman Kajzer @FotoManiacNYC FACEBOOK / INSTAGRAM / FLICKR / TWITTER
KAOHS – presenting SS17 collection during Swim Week in South Beach Miami at W Hotel 7/2016
WEBSITE LINK: KAOHS SWIM FACEBOOK LINK: KAOHS FACEBOOK
You can see the entire runway album here: KAOHS – MIAMI SWIM WEEK 7/2016
On Friday, July 15th, 2016, hundreds of guests including top media, influencers and buyers, attended the WET Lounge, at the W South Beach, to experience a amazing runway show. Kaohs Swim debuted its Resort 2016 and Spring 2017 collections at the W South Beach in Miami, which included 22 new bikinis and three returning favorites: Hampton Salty bikini, Rie bikini and Gypsy bikini — famously worn by Kim Kardashian.
Kaohs Swim’s new collections featured touches of stretch denim contrasted with white nylon/spandex swim fabric, as well as simple, structured bikinis inspired by the 90’s embellished with silver rings, criss-crossing straps, sea shells, and one-shoulder tops. In addition to the three returning bikinis, the new collection included 16 new tops, two never-seen-before one-pieces, and 15 new bottoms. Many of the swimsuits were comprised of solid one-tone or color blocks of black, white, blush, peach, and denim sewn in high-quality swim fabrics made to withstand years of use. Seven new colors are offered in the 2016 collections, including an earthy-red hue (Mars), a muted purple (Purple Haze), a dark-bright-tropical blue (Fiji), a shiny metallic olive green (Gimlet), and copper (Penny).
The KAOHS 2017 collection show was easily one of the best shows at SwimMiami. The California-based brand’s vibe backstage was true to LA, with great energy brought by DJ Sam Blacky. KAOHS has gained some major heat, among influencers like Kim and Kourtney Kardashian, Kendall and Kylie Jenner, Bella Hadid, Rocky Barnes, Alexis Ren, Pia Mia, Natasha Oakley, and more ringing in the summer with these seriously sexy looks.
ABOUT KAOHS KAOHS Swim was born in 2013 when two best friends, Tess Hamilton and Ali Hoffmann came together to curate a line of swimwear inspired by sKAte, bOHo and Surf = KAOHS. They were zealous to launch a label that offered edge and functionality, all while showing a free spirited aesthetic. Their designs are for beach girls whose lifestyles demand comfortable and active (and sexy) beachwear. With swimsuits in a variety of cuts – from Brazilian to hipster and low to high – KAOHS Swim makes a swimsuit to flatter – and become the ultimate confidence booster for – every beach-going figure. Focusing on two-piece bikinis with a nod to one-piece swimsuits, KAOHS Swim’s collections feature edgy, feminine cuts, and a playful, modern, and earthy palette of colors. The high quality fabrics and seamless cuts were designed to compliment every shape of every woman. They really wanted KAOHS Swim to be the most perfect confidence boost when hitting the beach- or anywhere that calls for a good tan line!
The swimwear is designed in Orange County, California and made in Los Angeles, California
PR Agency: CECE FEINBERG PUBLIC RELATIONS
ABOUT MIAMI SWIM WEEK Even without longtime organizer IMG, Swim Week in 2016 has delivered a bounty of barely-there swimsuit collection for Spring/Summer 2017.
After IMG announced in May 2015 that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do. Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
A week spread between the sweaty Miami heat of three separate trade shows – Swim Show, Cabana and Hammock – of various personalities, with relevant brands occupying space in the show that suit their vibe. All of these shows are situated within walking distance of each other. Brands also have parties or fashion shows throughout the four days at nearby hotels and pools, making Miami Swim Week super busy and a whole lotta fun.
There is a lot to take in with over 25 external runway shows after 5pm, parties and the three simultaneous trade shows, but it’s plenty pleasing on the eye. There’s hot, Miami energy and it’s awesome to be seeing a preview of swim collections from the hottest brands for 2017.
MIAMI SWIM SHOW: The world’s biggest swim show which occupies the convention center with hundreds of brands from across the globe. Brands featured that we liked included Seafolly, Billabong, NLP Women, Kopper & Zinc, and Rhythm amongst hundreds of others.
CABANA: This is the boutique show where the brands showcase in two big, cabana-style tents near the beach with coconuts issued to buyers, media and guests on entry. A few of our faves included Beach Riot, Minimale Animale, Tori Praver Swim, Mara Hoffman, Bec and Bridge, Boys and Arrows and Bower Swim.
HAMMOCK: Situated in the W Hotel, with the coolest brands of today occupying the luxury suites to showcase their latest collection with their marketing teams and a bevy of hot models. Leading Instagram swim brands seemed to be the big brands in this year’s Hammock W show including Mikoh, Indah and Frankies Swim.
LINKS: fashionfilesmag.com/kaohs-swim/ estrellafashionreport.com/2016/07/kaohs-swim-at-swimmiami… allfashion.press/kaohs-swim-runway-debut-miami-swim-week/ www.instagram.com/kaohs_swim/ thelafashion.com/2016/07/20/kaohs-2017-miami-swim-week/ www.bizbash.com/kaohs-runway-years-swim-week-miami-includ…
HISTORY OF THE BIKINI
Time magazine list of top 10 bikinis in popular culture
-Micheline Bernardini models the first-Ever Bikini (1946) -"Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" (1960) -Annette Funicello and Beach Party (1960’s) -The belted Bond-girl bikini (1962) -Sports Illustrated’s first Swimsuit Issue (1964) -Raquel Welch’s fur bikini in One Million Years B.C. (1966) -Phoebe Cates’ Bikini in Fast Times at Ridgemont High -Princess Leia’s golden bikini in Return of the Jedi (1983) -Official uniform of the female Olympic Beach Volleyball team (1996) -Miss America pageant’s bikini debut (1997)
The history of the bikini can be traced back to antiquity. Illustrations of Roman women wearing bikini-like garments during competitive athletic events have been found in several locations. The most famous of them is Villa Romana del Casale. French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini, on July 5, 1946, borrowing the name for his design from the Bikini Atoll, where post-war testing on the atomic bomb was happening.
French women welcomed the design, but the Catholic Church, some media, and a majority of the public initially thought the design was risque or even scandalous. Contestants in the first Miss World beauty pageant wore them in 1951, but the bikini was then banned from the competition. Actress Bridget Bardot drew attention when she was photographed wearing a bikini on the beach during the Cannes Film Festival in 1953. Other actresses, including Rita Hayworth and Ava Gardner, also gathered press attention when they wore bikinis. During the early 1960’s, the design appeared on the cover of Playboy and Sports Illustrated, giving it additional legitimacy. Ursula Andress made a huge impact when she emerged from the surf wearing what is now an iconic bikini in the James Bond movie Dr. No (1962). The deer skin bikini Raquel Welch wore in the film One Million Years B.C. (1966) turned her into an international sex symbol and was described as a definitive look of the 1960’s.
The bikini gradually grew to gain wide acceptance in Western society. According to French fashion historian Olivier Saillard, the bikini is perhaps the most popular type of female beachwear around the globe because of "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the early 2000’s, bikinis had become a US $ 811 million business annually, and boosted spin-off services like bikini waxing and the sun tanning.
Interval
Between the classical bikinis and the modern bikini there has been a long interval. Swimming or outdoor bathing were discouraged in the Christian West and there was little need for a bathing or swimming costume till the 18th century. The bathing gown in the 18th century was a loose ankle-length full-sleeve chemise-type gown made of wool or flannel, so that modesty or decency was not threatened. In the first half of 19th century the top became knee-length while an ankle-length drawer was added as a bottom. By the second half of 19th century, in France, the sleeves started to vanish, the bottom became shorter to reach only the knees and the top became hip-length and both became more form fitting. In the 1900’s women wore wool dresses on the beach that were made of up to 9 yards (8.2 m) of fabric. That standard of swimwear evolved into the modern bikini in the first of half of the 20th century.
Breakthrough
In 1907, Australian swimmer and performer Annette Kellerman was arrested on a Boston beach for wearing a form-fitting sleeveless one-piece knitted swimming tights that covered her from neck to toe, a costume she adopted from England, although it became accepted swimsuit attire for women in parts of Europe by 1910. Even in 1943, pictures of the Kellerman swimsuit were produced as evidence of indecency in Esquire v. Walker, Postmaster General. But, Harper’s Bazaar wrote in June 1920 (vol. 55, no. 6, p. 138) – "Annette Kellerman Bathing Attire is distinguished by an incomparable, daring beauty of fit that always remains refined." The following year, in June 1921 (vol. 54, no. 2504, p. 101) it wrote that these bathing suits were "famous … for their perfect fit and exquisite, plastic beauty of line."
Female swimming was introduced at the 1912 Summer Olympics. In 1913, inspired by that breakthrough, the designer Carl Jantzen made the first functional two-piece swimwear, a close-fitting one-piece with shorts on the bottom and short sleeves on top. Silent films such as The Water Nymph (1912) saw Mabel Normand in revealing attire, and this was followed by the daringly dressed Sennett Bathing Beauties (1915–1929). The name "swim suit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched a swimwear brand named the Red Diving Girl,. The first annual bathing-suit day at New York’s Madison Square Garden in 1916 was a landmark. The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the shorts.
During the 1920’s and 1930’s, people began to shift from "taking in the water" to "taking in the sun," at bathhouses and spas, and swimsuit designs shifted from functional considerations to incorporate more decorative features. Rayon was used in the 1920’s in the manufacture of tight-fitting swimsuits, but its durability, especially when wet, proved problematic, with jersey and silk also sometimes being used. Burlesque and vaudeville performers wore two-piece outfits in the 1920’s. The 1929 film "Man with a Movie Camera" shows Russian women wearing early two-piece swimsuits which expose their midriff, and a few who are topless. Films of holidaymakers in Germany in the 1930’s show women wearing two-piece suits,
Necklines and midriff
By the 1930’s, necklines plunged at the back, sleeves disappeared and sides were cut away and tightened. With the development of new clothing materials, particularly latex and nylon, through the 1930’s swimsuits gradually began hugging the body, with shoulder straps that could be lowered for tanning. Women’s swimwear of the 1930’s and 1940’s incorporated increasing degrees of midriff exposure. Coco Chanel made suntans fashionable, and in 1932 French designer Madeleine Vionnet offered an exposed midriff in an evening gown. They were seen a year later in Gold Diggers of 1933. The Busby Berkeley film Footlight Parade of 1932 showcases aqua-choreography that featured bikinis. Dorothy Lamour’s The Hurricane (1937) also showed two-piece bathing suits.
The 1934 film, Fashions of 1934 featured chorus girls wearing two-piece outfits which look identical to modern bikinis. In 1934, a National Recreation Association study on the use of leisure time found that swimming, encouraged by the freedom of movement the new swimwear designs provided, was second only to movies in popularity as free time activity out of a list of 94 activities. In 1935 American designer Claire McCardell cut out the side panels of a maillot-style bathing suit, the bikini’s forerunner. The 1938 invention of the Telescopic Watersuit in shirred elastic cotton ushered into the end the era of wool. Cotton sun-tops, printed with palm trees, and silk or rayon pajamas, usually with a blouse top, became popular by 1939. Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942 the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing and mandating a 10% reduction in the amount of fabric in women’s beachwear. To comply with the regulations, swimsuit manufacturers produced two-piece suits with bare midriffs.
Postwar
Fabric shortage continued for some time after the end of the war. Two-piece swimsuits without the usual skirt panel and other excess material started appearing in the US when the government ordered a 10% reduction in fabric used in woman’s swimwear in 1943 as wartime rationing. By that time, two-piece swimsuits were frequent on American beaches. The July 9, 1945, Life shows women in Paris wearing similar items. Hollywood stars like Ava Gardner, Rita Hayworth and Lana Turner tried similar swimwear or beachwear. Pin ups of Hayworth and Esther Williams in the costume were widely distributed. The most provocative swimsuit was the 1946 Moonlight Buoy, a bottom and a top of material that weighed only eight ounces. What made the Moonlight Buoy distinctive was a large cork buckle attached to the bottoms, which made it possible to tie the top to the cork buckle and splash around au naturel while keeping both parts of the suit afloat. Life magazine had a photo essay on the Moonlight Buoy and wrote, "The name of the suit, of course, suggests the nocturnal conditions under which nude swimming is most agreeable."
American designer Adele Simpson, a Coty American Fashion Critics’ Awards winner (1947) and a notable alumna of the New York art school Pratt Institute, who believed clothes must be comfortable and practical, designed a large part of her swimwear line with one-piece suits that were considered fashionable even in early 1980’s. This was when Cole of California started marketing revealing prohibition suits and Catalina Swimwear introduced almost bare-back designs. Teen magazines of late 1940’s and 1950’s featured designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamour with films such as Neptune’s Daughter (1949) in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Williams, who also was an Amateur Athletic Union champion in the 100 meter freestyle (1939) and an Olympics swimming finalist (1940), also portrayed Kellerman in the 1952 film Million Dollar Mermaid (titled as The One Piece Bathing Suit in UK).
Swimwear of the 1940’s, 50’s and early 60’s followed the silhouette mostly from early 1930’s. Keeping in line with the ultra-feminine look dominated by Dior, it evolved into a dress with cinched waists and constructed bust-lines, accessorized with earrings, bracelets, hats, scarves, sunglasses, hand bags and cover-ups. Many of these pre-bikinis had fancy names like Double Entendre, Honey Child (to maximize small bosoms), Shipshape (to minimize large bosoms), Diamond Lil (trimmed with rhinestones and lace), Swimming In Mink (trimmed with fur across the bodice) and Spearfisherman (heavy poplin with a rope belt for carrying a knife), Beau Catcher, Leading Lady, Pretty Foxy, Side Issue, Forecast, and Fabulous Fit. According to Vogue the swimwear had become more of "state of dress, not undress" by mid-1950’s.
The modern bikini
French fashion designer Jacques Heim, who owned a beach shop in the French Riviera resort town of Cannes, introduced a minimalist two-piece design in May 1946 which he named the "Atome," after the smallest known particle of matter. The bottom of his design was just large enough to cover the wearer’s navel.
At the same time, Louis Réard, a French automotive and mechanical engineer, was running his mother’s lingerie business near Les Folies Bergères in Paris. He noticed women on St. Tropez beaches rolling up the edges of their swimsuits to get a better tan and was inspired to produce a more minimal design. He trimmed additional fabric off the bottom of the swimsuit, exposing the wearer’s navel for the first time. Réard’s string bikini consisted of four triangles made from 30 square inches (194 cm2) of fabric printed with a newspaper pattern.
When Réard sought a model to wear his design at his press conference, none of the usual models would wear the suit, so he hired 19 year old nude dancer Micheline Bernardini from the Casino de Paris. He introduced his design to the media and public on July 5, 1946, in Paris at Piscine Molitor, a public pool in Paris. Réard held the press conference five days after the first test of a nuclear device (nicknamed Able) over the Bikini Atoll during Operation Crossroads. His swimsuit design shocked the press and public because it was the first to reveal the wearer’s navel.
To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world’s smallest bathing suit." Not to be outdone by Heim, Réard hired his own skywriters three weeks later to fly over the French Riviera advertising his design as "smaller than the smallest bathing suit in the world."
Heim’s design was the first to be worn on the beach, but the name given by Réard stuck with the public. Despite significant social resistance, Réard received more than 50,000 letters from fans. He also initiated a bold ad campaign that told the public a two-piece swimsuit was not a genuine bikini "unless it could be pulled through a wedding ring." According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it."
Social resistance
Bikini sales did not pick up around the world as women stuck to traditional two-piece swimsuits. Réard went back to designing conventional knickers to sell in his mother’s shop. According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it, just like the upper-class European women who first cast off their corsets after World War I." It was banned in the French Atlantic coastline, Spain, Belgium and Italy, three countries neighboring France, as well as Portugal and Australia, and it was prohibited in some US states, and discouraged in others.
In 1951, the first Miss World contest (originally the Festival Bikini Contest), was organized by Eric Morley. When the winner, Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. Håkansson remains the first and last Miss World to be crowned in her bikini, a crowning that was condemned by Pope Pius XII who declared the swimsuit to be sinful. Bikinis were banned from beauty pageants around the world after the controversy. In 1949 the Los Angeles Times reported that Miss America Bebe Shopp on her visit to Paris said she did not approve the bikini for American girls, though she did not mind French girls wearing them. Actresses in movies like My Favorite Brunette (1947) and the model on a 1948 cover of LIFE were shown in traditional two-piece swimwear, not the bikini.
In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France’s famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look longer." Réard himself described it as a two-piece bathing suit which "reveals everything about a girl except for her mother’s maiden name." Even Esther Williams commented, "A bikini is a thoughtless act." But, popularity of the charms of Pin-up queen and Hollywood star Williams were to vanish along with pre-bikinis with fancy names over the next few decades. Australian designer Paula Straford introduced the bikini to Gold Coast in 1952. In 1957, Das moderne Mädchen (The Modern Girl) wrote, "It is unthinkable that a decent girl with tact would ever wear such a thing." Eight years later a Munich student was punished to six days cleaning work at an old home because she had strolled across the central Viktualienmarkt square, Munich in a bikini.
The Cannes connection
Despite the controversy, some in France admired "naughty girls who decorate our sun-drenched beaches". Brigitte Bardot, photographed wearing similar garments on beaches during the Cannes Film Festival (1953) helped popularize the bikini in Europe in the 1950’s and created a market in the US. Photographs of Bardot in a bikini, according to The Guardian, turned Saint-Tropez into the bikini capital of the world. Cannes played a crucial role in the career of Brigitte Bardot, who in turn played a crucial role in promoting the Festival, largely by starting the trend of being photographed in a bikini at her first appearance at the festival, with Bardot identified as the original Cannes bathing beauty. In 1952, she wore a bikini in Manina, the Girl in the Bikini (1952) (released in France as Manina, la fille sans voiles), a film which drew considerable attention due to her scanty swimsuit. During the 1953 Cannes Film Festival, she worked with her husband and agent Roger Vadim, and garnered a lot of attention when she was photographed wearing a bikini on every beach in the south of France.
Like Esther Williams did a decade earlier, Betty Grable, Marilyn Monroe and Brigitte Bardot all used revealing swimwear as career props to enhance their sex appeal, and it became more accepted in parts of Europe when worn by fifties "love goddess" actresses such as Bardot, Anita Ekberg and Sophia Loren. British actress Diana Dors had a mink bikini made for her during the 1955 Venice Film Festival and wore it riding in a gondola down Venice’s Grand Canal past St. Mark’s Square.
In Spain, Benidorm played a similar role as Cannes. Shortly after the bikini was banned in Spain, Pedro Zaragoza, the mayor of Benidorm convinced dictator Francisco Franco that his town needed to legalize the bikini to draw tourists. In 1959, General Franco agreed and the town became a popular tourist destination. Interestingly, in less than four years since Franco’s death in 1979, Spanish beaches and women had gone topless.
Legal and moral resistance
The swimsuit was declared sinful by the Vatican and was banned in Spain, Portugal and Italy, three countries neighboring France, as well as Belgium and Australia, and it remained prohibited in many US states. As late as in 1959, Anne Cole, a US swimsuit designer and daughter of Fred Cole, said about a Bardot bikini, "It’s nothing more than a G-string. It’s at the razor’s edge of decency." In July that year the New York Post searched for bikinis around New York City and found only a couple. Writer Meredith Hall wrote in her memoir that till 1965 one could get a citation for wearing a bikini in Hampton Beach, New Hampshire.
In 1951, the first Miss World contest, originally the Festival Bikini Contest, was organized by Eric Morley as a mid-century advertisement for swimwear at the Festival of Britain. The press welcomed the spectacle and referred to it as Miss World, and Morley registered the name as a trademark. When, the winner Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. The bikinis were outlawed and evening gowns introduced instead. Håkansson remains the only Miss World crowned in a bikini, a crowning that was condemned by the Pope. Bikini was banned from beauty pageants around the world after the controversy. Catholic-majority countries like Belgium, Italy, Spain and Australia also banned the swimsuit that same year.
The National Legion of Decency pressured Hollywood to keep bikinis from being featured in Hollywood movies. The Hays production code for US movies, introduced in 1930 but not strictly enforced till 1934, allowed two-piece gowns but prohibited navels on screen. But between the introduction and enforcement of the code two Tarzan movies, Tarzan, the Ape Man (1932) and Tarzan and His Mate (1934), were released in which actress Maureen O’Sullivan wore skimpy bikini-like leather outfits. Film historian Bruce Goldstein described her clothes in the first film as "It’s a loincloth open up the side. You can see loin." All at sea was allowed in the USA in 1957 after all bikini-type clothes were removed from the film. The girl in the bikini was allowed in Kansas after all the bikini close ups were removed from the film in 1959.
In reaction to the introduction of the bikini in Paris, American swimwear manufacturers compromised cautiously by producing their own similar design that included a halter and a midriff-bottom variation. Though size makes all the difference in a bikini, early bikinis often covered the navel. When the navel showed in pictures, it was airbrushed out by magazines like Seventeen. Navel-less women ensured the early dominance of European bikini makers over their American counterparts. By the end of the decade a vogue for strapless styles developed, wired or bound for firmness and fit, along with a taste for bare-shouldered two-pieces called Little Sinners. But, it was the halterneck bikini that caused the most moral controversy because of its degree of exposure. So much so as bikini designs called "Huba Huba" and "Revealation" were withdrawn from fashion parades in Sydney as immodest.
Rise to popularity
The appearance of bikinis kept increasing both on screen and off. The sex appeal prompted film and television productions, including Dr. Strangelove. They include the surf movies of the early 1960’s. In 1960, Brian Hyland’s song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, followed by Muscle Beach Party (1964), Bikini Beach (1964), and Beach Blanket Bingo (1965) that depicted teenage girls wearing bikinis, frolicking in the sand with boys, and having a great time.
The beach films led a wave of films that made the bikini pop-culture symbol. In the sexual revolution in 1960’s America, bikinis became quickly popular. Hollywood stars like Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida, and Jane Russell helped further the growing popularity of bikinis. Pin-up posters of Monroe, Mansfield, Hayworth, Bardot and Raquel Welch also contributed significantly to its increasing popularity. In 1962, Playboy featured a bikini on its cover for the first time. Two years later, Sports Illustrated featured Berlin-born fashion model Babette March on the cover wearing a white bikini. The issue was the first Swimsuit Issue. It gave the bikini legitimacy, became an annual publication and an American pop-culture staple, and sells millions of copies each year. In 1965, a woman told Time it was "almost square" not to wear one. In 1967 the magazine wrote that 65% of "the young set" were wearing bikinis.
When Jayne Mansfield and her husband Miklós Hargitay toured for stage shows, newspapers wrote that Mansfield convinced the rural population that she owned more bikinis than anyone. She showed a fair amount of her 40-inch (1,000 mm) bust, as well as her midriff and legs, in the leopard-spot bikini she wore for her stage shows. Kathryn Wexler of The Miami Herald wrote, "In the beginning as we know it, there was Jayne Mansfield. Here she preens in leopard-print or striped bikinis, sucking in air to showcase her well noted physical assets." Her leopard-skin bikini remains one of the earlier specimens of the fashion.
In 1962, Bond Girl Ursula Andress emerged from the sea wearing a white bikini in Dr. No. The scene has been named one of the most memorable of the series. Channel 4 declared it the top bikini moment in film history, Virgin Media puts it ninth in its top ten, and top in the Bond girls. The Herald (Glasgow) put the scene as best ever on the basis of a poll. It also helped shape the career of Ursula Andress, and the look of the quintessential Bond movie. Andress said that she owed her career to that white bikini, remarking, "This bikini made me into a success. As a result of starring in Dr. No as the first Bond girl, I was given the freedom to take my pick of future roles and to become financially independent." In 2001, the Dr. No bikini worn by Andress in the film sold at auction for US$61,500. That white bikini has been described as a "defining moment in the sixties liberalization of screen eroticism". Because of the shocking effect from how revealing it was at the time, she got referred to by the joke nickname "Ursula Undress". According to the British Broadcasting Corporation, "So iconic was the look that it was repeated 40 years later by Halle Berry in the Bond movie Die Another Day."
Raquel Welch’s fur bikini in One Million Years B.C. (1966) gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history. The poster image of the deer skin bikini in One Million Years B.C. made her an instant pin-up girl. Welch was featured in the studio’s advertising as "wearing mankind’s first bikini" and the bikini was later described as a "definitive look of the 1960’s". Her role wearing the leather bikini raised Welch to a fashion icon and the photo of her in the bikini became a best-selling pinup poster. One author said, "although she had only three lines in the film, her luscious figure in a fur bikini made her a star and the dream girl of millions of young moviegoers". In 2011, Time listed Welch’s B.C. bikini in the "Top Ten Bikinis in Pop Culture".
In the 1983 film Return of the Jedi, Star Wars’ Princess Leia Organa was captured by Jabba the Hutt and forced to wear a metal bikini complete with shackles. The costume was made of brass and was so uncomfortable that actress Carrie Fisher described it as "what supermodels will eventually wear in the seventh ring of hell." The "slave Leia" look is often imitated by female fans at Star Wars conventions. In 1997, 51 years after the bikini’s debut, and 77 years after the Miss America Pageant was founded, contestants were allowed wear two-piece swimsuits, not just the swimsuits (nicknamed "bulletproof vests") traditionally issued by the pageant. Two of the 17 swimsuit finalists wore two-piece swimsuits, and Erika Kauffman, representing Hawaii, wore the briefest bikini of all and won the swimsuit competition. In 2010, the International Federation of Bodybuilders recognized Bikini as a new competitive category.
In India
Bollywood actress Sharmila Tagore appeared in a bikini in An Evening in Paris (1967), a film mostly remembered for the first bikini appearance of an Indian actress. She also posed in a bikini for the glossy Filmfare magazine. The costume shocked the conservative Indian audience, but it also set a trend of bikini-clad actresses carried forward by Parveen Babi (in Yeh Nazdeekiyan, 1982), Zeenat Aman (in Heera Panna 1973; Qurbani, 1980) and Dimple Kapadia (in Bobby, 1973) in the early 1970’s. Wearing a bikini put her name in the Indian press as one of Bollywood’s ten hottest actresses of all time, and was a transgression of female identity through a reversal of the state of modesty, which functions as a signifier of femininity in Bombay films. By 2005, it became usual for actors in Indian films to change outfits a dozen times in a single song — starting with a chiffon sari and ending up wearing a bikini. But, when Tagore was the chairperson of the Central Board of Film Certification in 2005, she expressed concerns about the rise of the bikini in Indian films.
Acceptance
In France, Réard’s company folded in 1988, four years after his death. By that year the bikini made up nearly 20% of swimsuit sales, more than any other model in the US. As skin cancer awareness grew and a simpler aesthetic defined fashion in the 1990s, sales of the skimpy bikini decreased dramatically. The new swimwear code was epitomized by surf star Malia Jones, who appeared on the June 1997 cover of Shape Magazine wearing a halter top two-piece for rough water. After the 90’s, however, the bikini came back again. US market research company NPD Group reported that sales of two-piece swimsuits nationwide jumped 80% in two years. On one hand the one-piece made a big comeback in the 1980’s and early 1990’s, on the other bikinis became briefer with the string bikini in the 1970’s and 80’s.
The "-kini family" (as dubbed by author William Safire), including the "-ini sisters" (as dubbed by designer Anne Cole) has grown to include a large number of subsequent variations, often with a hilarious lexicon — string bikini, monokini or numokini (top part missing), seekini (transparent bikini), tankini (tank top, bikini bottom), camikini (camisole top and bikini bottom), hikini, thong, slingshot, minimini, teardrop, and micro. In just one major fashion show in 1985, there were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that are bikinis in front and one-piece behind, suspender straps, ruffles, and daring, navel-baring cutouts. To meet the fast changing tastes, some of the manufacturers have made a business out of making made-to-order bikinis in around seven minutes. The world’s most expensive bikini, made up of over 150 carats (30 g) of flawless diamonds and worth a massive £20 million, was designed in February 2006 by Susan Rosen.
Actresses in action films like Charlie’s Angels: Full Throttle (2003) and Blue Crush (2002) have made the two-piece "the millennial equivalent of the power suit", according to Gina Bellafonte of The New York Times, On September 9, 1997, Miss Maryland Jamie Fox was the first contestant in 50 years to compete in a two-piece swimsuit to compete in the Preliminary Swimsuit Competition at the Miss America Pageant. PETA used celebrities like Pamela Anderson, Traci Bingham and Alicia Mayer wearing a bikini made of iceberg-lettuce for an advertisement campaign to promote vegetarianism. A protester from Columbia University used a bikini as a message board against a New York City visit by Iranian president Mahmoud Ahmadinejad.
By the end of the century, the bikini went on to become the most popular beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women", though one survey tells 85% of all bikinis never touch the water. According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, "The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes." By the early 2000’s, bikinis had become a US $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the sun tanning industries.
Continued controversies
The bikini remained a hot topic for the news media. In May 2011, Barcelona, Spain made it illegal to wear bikinis in public except in areas near the beaches. Violators face fines of between 120 and 300 euros. In 2012, two students of St. Theresa’s College in Cebu, the Philippines were barred from attending their graduation ceremony for "ample body exposure" because their bikini pictures were posted on Facebook. The students sued the college and won a temporary stay in a regional court.
In May 2013, Cambridge University banned the Wyverns Club of Magdalene College from arranging its annual bikini jelly wrestling. In June 2013, actress Gwyneth Paltrow, who also is interested in fashion, produced a bikini for her clothing line that is designed to be worn by girls 4 to 8 years old. She was criticized for sexualizing young children by Claude Knight of Kidscape, a British foundation that strives to prevent child abuse. He commented, "We remain very opposed to the sexualization of children and of childhood … is a great pity that such trends continue and that they carry celebrity endorsement."
Four women were arrested over the 2013 Memorial Day weekend in Myrtle Beach, South Carolina for indecent exposure when they wore thong bikinis that exposed their buttocks. In June 2013, the British watchdog agency Advertising Standards Authority banned a commercial that showed men in an office fantasizing about their colleague, played by Pamela Anderson, in a bikini for degrading women.
Links:
en.wikipedia.org/wiki/History_of_the_bikini en.wikipedia.org/wiki/Bikini_variants en.wikipedia.org/wiki/Bikini en.wikipedia.org/wiki/Swimsuit en.wikipedia.org/wiki/Bikini_in_popular_culture en.wikipedia.org/wiki/Indecent_exposure en.wikipedia.org/wiki/Indecent_exposure_in_the_United_States
Posted by FotoManiacNYC on 2017-01-11 07:28:27
Tagged: , KAOHS , designer , SS17 , collection , SpringSummer , 2016 , Miami , South Beach , W Hotel , W , swimming , pool , Florida , Swim Week , fashion week , clothing , bikini , swimwear , swimsuit , fashion , walking , catwalk , runway , designs , trendy , new , preview , sexy , beautiful , topless , almost , nude , naked , boobs , butt , booty , model , agency , nycphotographer , long legs , legs , heels , chic , flirting , teasing , presenting , hair , long hair , makeup , eyes , lips , thin , fit , body , tall , MIAMISWIM , SWIMMIAMI , FUNKSHION , curvy , woman , female , girl , show , vacation , vacations , sunbathing
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KAOHS 2016-07-156354
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KAOHS – presenting SS17 collection during Swim Week in South Beach Miami at W Hotel 7/2016
WEBSITE LINK: KAOHS SWIM FACEBOOK LINK: KAOHS FACEBOOK
You can see the entire runway album here: KAOHS – MIAMI SWIM WEEK 7/2016
On Friday, July 15th, 2016, hundreds of guests including top media, influencers and buyers, attended the WET Lounge, at the W South Beach, to experience a amazing runway show. Kaohs Swim debuted its Resort 2016 and Spring 2017 collections at the W South Beach in Miami, which included 22 new bikinis and three returning favorites: Hampton Salty bikini, Rie bikini and Gypsy bikini — famously worn by Kim Kardashian.
Kaohs Swim’s new collections featured touches of stretch denim contrasted with white nylon/spandex swim fabric, as well as simple, structured bikinis inspired by the 90’s embellished with silver rings, criss-crossing straps, sea shells, and one-shoulder tops. In addition to the three returning bikinis, the new collection included 16 new tops, two never-seen-before one-pieces, and 15 new bottoms. Many of the swimsuits were comprised of solid one-tone or color blocks of black, white, blush, peach, and denim sewn in high-quality swim fabrics made to withstand years of use. Seven new colors are offered in the 2016 collections, including an earthy-red hue (Mars), a muted purple (Purple Haze), a dark-bright-tropical blue (Fiji), a shiny metallic olive green (Gimlet), and copper (Penny).
The KAOHS 2017 collection show was easily one of the best shows at SwimMiami. The California-based brand’s vibe backstage was true to LA, with great energy brought by DJ Sam Blacky. KAOHS has gained some major heat, among influencers like Kim and Kourtney Kardashian, Kendall and Kylie Jenner, Bella Hadid, Rocky Barnes, Alexis Ren, Pia Mia, Natasha Oakley, and more ringing in the summer with these seriously sexy looks.
ABOUT KAOHS KAOHS Swim was born in 2013 when two best friends, Tess Hamilton and Ali Hoffmann came together to curate a line of swimwear inspired by sKAte, bOHo and Surf = KAOHS. They were zealous to launch a label that offered edge and functionality, all while showing a free spirited aesthetic. Their designs are for beach girls whose lifestyles demand comfortable and active (and sexy) beachwear. With swimsuits in a variety of cuts – from Brazilian to hipster and low to high – KAOHS Swim makes a swimsuit to flatter – and become the ultimate confidence booster for – every beach-going figure. Focusing on two-piece bikinis with a nod to one-piece swimsuits, KAOHS Swim’s collections feature edgy, feminine cuts, and a playful, modern, and earthy palette of colors. The high quality fabrics and seamless cuts were designed to compliment every shape of every woman. They really wanted KAOHS Swim to be the most perfect confidence boost when hitting the beach- or anywhere that calls for a good tan line!
The swimwear is designed in Orange County, California and made in Los Angeles, California
PR Agency: CECE FEINBERG PUBLIC RELATIONS
ABOUT MIAMI SWIM WEEK Even without longtime organizer IMG, Swim Week in 2016 has delivered a bounty of barely-there swimsuit collection for Spring/Summer 2017.
After IMG announced in May 2015 that it would be pulling out of what was formerly called Mercedes-Benz Fashion Week Swim, following the loss of its title sponsor, those involved had a lot of scrambling to do. Without a strong sponsor or an experienced organizer, could Swim Week even continue in all its stringy, deeply spray-tanned glory? True to the old adage, the show did go on thanks to the (somewhat) cohesive efforts of the affected brands, production companies and publicists.
A week spread between the sweaty Miami heat of three separate trade shows – Swim Show, Cabana and Hammock – of various personalities, with relevant brands occupying space in the show that suit their vibe. All of these shows are situated within walking distance of each other. Brands also have parties or fashion shows throughout the four days at nearby hotels and pools, making Miami Swim Week super busy and a whole lotta fun.
There is a lot to take in with over 25 external runway shows after 5pm, parties and the three simultaneous trade shows, but it’s plenty pleasing on the eye. There’s hot, Miami energy and it’s awesome to be seeing a preview of swim collections from the hottest brands for 2017.
MIAMI SWIM SHOW: The world’s biggest swim show which occupies the convention center with hundreds of brands from across the globe. Brands featured that we liked included Seafolly, Billabong, NLP Women, Kopper & Zinc, and Rhythm amongst hundreds of others.
CABANA: This is the boutique show where the brands showcase in two big, cabana-style tents near the beach with coconuts issued to buyers, media and guests on entry. A few of our faves included Beach Riot, Minimale Animale, Tori Praver Swim, Mara Hoffman, Bec and Bridge, Boys and Arrows and Bower Swim.
HAMMOCK: Situated in the W Hotel, with the coolest brands of today occupying the luxury suites to showcase their latest collection with their marketing teams and a bevy of hot models. Leading Instagram swim brands seemed to be the big brands in this year’s Hammock W show including Mikoh, Indah and Frankies Swim.
LINKS: fashionfilesmag.com/kaohs-swim/ estrellafashionreport.com/2016/07/kaohs-swim-at-swimmiami… allfashion.press/kaohs-swim-runway-debut-miami-swim-week/ www.instagram.com/kaohs_swim/ thelafashion.com/2016/07/20/kaohs-2017-miami-swim-week/ www.bizbash.com/kaohs-runway-years-swim-week-miami-includ…
HISTORY OF THE BIKINI
Time magazine list of top 10 bikinis in popular culture
-Micheline Bernardini models the first-Ever Bikini (1946) -"Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" (1960) -Annette Funicello and Beach Party (1960’s) -The belted Bond-girl bikini (1962) -Sports Illustrated’s first Swimsuit Issue (1964) -Raquel Welch’s fur bikini in One Million Years B.C. (1966) -Phoebe Cates’ Bikini in Fast Times at Ridgemont High -Princess Leia’s golden bikini in Return of the Jedi (1983) -Official uniform of the female Olympic Beach Volleyball team (1996) -Miss America pageant’s bikini debut (1997)
The history of the bikini can be traced back to antiquity. Illustrations of Roman women wearing bikini-like garments during competitive athletic events have been found in several locations. The most famous of them is Villa Romana del Casale. French engineer Louis Réard introduced the modern bikini, modeled by Micheline Bernardini, on July 5, 1946, borrowing the name for his design from the Bikini Atoll, where post-war testing on the atomic bomb was happening.
French women welcomed the design, but the Catholic Church, some media, and a majority of the public initially thought the design was risque or even scandalous. Contestants in the first Miss World beauty pageant wore them in 1951, but the bikini was then banned from the competition. Actress Bridget Bardot drew attention when she was photographed wearing a bikini on the beach during the Cannes Film Festival in 1953. Other actresses, including Rita Hayworth and Ava Gardner, also gathered press attention when they wore bikinis. During the early 1960’s, the design appeared on the cover of Playboy and Sports Illustrated, giving it additional legitimacy. Ursula Andress made a huge impact when she emerged from the surf wearing what is now an iconic bikini in the James Bond movie Dr. No (1962). The deer skin bikini Raquel Welch wore in the film One Million Years B.C. (1966) turned her into an international sex symbol and was described as a definitive look of the 1960’s.
The bikini gradually grew to gain wide acceptance in Western society. According to French fashion historian Olivier Saillard, the bikini is perhaps the most popular type of female beachwear around the globe because of "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women." By the early 2000’s, bikinis had become a US $ 811 million business annually, and boosted spin-off services like bikini waxing and the sun tanning.
Interval
Between the classical bikinis and the modern bikini there has been a long interval. Swimming or outdoor bathing were discouraged in the Christian West and there was little need for a bathing or swimming costume till the 18th century. The bathing gown in the 18th century was a loose ankle-length full-sleeve chemise-type gown made of wool or flannel, so that modesty or decency was not threatened. In the first half of 19th century the top became knee-length while an ankle-length drawer was added as a bottom. By the second half of 19th century, in France, the sleeves started to vanish, the bottom became shorter to reach only the knees and the top became hip-length and both became more form fitting. In the 1900’s women wore wool dresses on the beach that were made of up to 9 yards (8.2 m) of fabric. That standard of swimwear evolved into the modern bikini in the first of half of the 20th century.
Breakthrough
In 1907, Australian swimmer and performer Annette Kellerman was arrested on a Boston beach for wearing a form-fitting sleeveless one-piece knitted swimming tights that covered her from neck to toe, a costume she adopted from England, although it became accepted swimsuit attire for women in parts of Europe by 1910. Even in 1943, pictures of the Kellerman swimsuit were produced as evidence of indecency in Esquire v. Walker, Postmaster General. But, Harper’s Bazaar wrote in June 1920 (vol. 55, no. 6, p. 138) – "Annette Kellerman Bathing Attire is distinguished by an incomparable, daring beauty of fit that always remains refined." The following year, in June 1921 (vol. 54, no. 2504, p. 101) it wrote that these bathing suits were "famous … for their perfect fit and exquisite, plastic beauty of line."
Female swimming was introduced at the 1912 Summer Olympics. In 1913, inspired by that breakthrough, the designer Carl Jantzen made the first functional two-piece swimwear, a close-fitting one-piece with shorts on the bottom and short sleeves on top. Silent films such as The Water Nymph (1912) saw Mabel Normand in revealing attire, and this was followed by the daringly dressed Sennett Bathing Beauties (1915–1929). The name "swim suit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched a swimwear brand named the Red Diving Girl,. The first annual bathing-suit day at New York’s Madison Square Garden in 1916 was a landmark. The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the shorts.
During the 1920’s and 1930’s, people began to shift from "taking in the water" to "taking in the sun," at bathhouses and spas, and swimsuit designs shifted from functional considerations to incorporate more decorative features. Rayon was used in the 1920’s in the manufacture of tight-fitting swimsuits, but its durability, especially when wet, proved problematic, with jersey and silk also sometimes being used. Burlesque and vaudeville performers wore two-piece outfits in the 1920’s. The 1929 film "Man with a Movie Camera" shows Russian women wearing early two-piece swimsuits which expose their midriff, and a few who are topless. Films of holidaymakers in Germany in the 1930’s show women wearing two-piece suits,
Necklines and midriff
By the 1930’s, necklines plunged at the back, sleeves disappeared and sides were cut away and tightened. With the development of new clothing materials, particularly latex and nylon, through the 1930’s swimsuits gradually began hugging the body, with shoulder straps that could be lowered for tanning. Women’s swimwear of the 1930’s and 1940’s incorporated increasing degrees of midriff exposure. Coco Chanel made suntans fashionable, and in 1932 French designer Madeleine Vionnet offered an exposed midriff in an evening gown. They were seen a year later in Gold Diggers of 1933. The Busby Berkeley film Footlight Parade of 1932 showcases aqua-choreography that featured bikinis. Dorothy Lamour’s The Hurricane (1937) also showed two-piece bathing suits.
The 1934 film, Fashions of 1934 featured chorus girls wearing two-piece outfits which look identical to modern bikinis. In 1934, a National Recreation Association study on the use of leisure time found that swimming, encouraged by the freedom of movement the new swimwear designs provided, was second only to movies in popularity as free time activity out of a list of 94 activities. In 1935 American designer Claire McCardell cut out the side panels of a maillot-style bathing suit, the bikini’s forerunner. The 1938 invention of the Telescopic Watersuit in shirred elastic cotton ushered into the end the era of wool. Cotton sun-tops, printed with palm trees, and silk or rayon pajamas, usually with a blouse top, became popular by 1939. Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber. In 1942 the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing and mandating a 10% reduction in the amount of fabric in women’s beachwear. To comply with the regulations, swimsuit manufacturers produced two-piece suits with bare midriffs.
Postwar
Fabric shortage continued for some time after the end of the war. Two-piece swimsuits without the usual skirt panel and other excess material started appearing in the US when the government ordered a 10% reduction in fabric used in woman’s swimwear in 1943 as wartime rationing. By that time, two-piece swimsuits were frequent on American beaches. The July 9, 1945, Life shows women in Paris wearing similar items. Hollywood stars like Ava Gardner, Rita Hayworth and Lana Turner tried similar swimwear or beachwear. Pin ups of Hayworth and Esther Williams in the costume were widely distributed. The most provocative swimsuit was the 1946 Moonlight Buoy, a bottom and a top of material that weighed only eight ounces. What made the Moonlight Buoy distinctive was a large cork buckle attached to the bottoms, which made it possible to tie the top to the cork buckle and splash around au naturel while keeping both parts of the suit afloat. Life magazine had a photo essay on the Moonlight Buoy and wrote, "The name of the suit, of course, suggests the nocturnal conditions under which nude swimming is most agreeable."
American designer Adele Simpson, a Coty American Fashion Critics’ Awards winner (1947) and a notable alumna of the New York art school Pratt Institute, who believed clothes must be comfortable and practical, designed a large part of her swimwear line with one-piece suits that were considered fashionable even in early 1980’s. This was when Cole of California started marketing revealing prohibition suits and Catalina Swimwear introduced almost bare-back designs. Teen magazines of late 1940’s and 1950’s featured designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. Hollywood endorsed the new glamour with films such as Neptune’s Daughter (1949) in which Esther Williams wore provocatively named costumes such as "Double Entendre" and "Honey Child". Williams, who also was an Amateur Athletic Union champion in the 100 meter freestyle (1939) and an Olympics swimming finalist (1940), also portrayed Kellerman in the 1952 film Million Dollar Mermaid (titled as The One Piece Bathing Suit in UK).
Swimwear of the 1940’s, 50’s and early 60’s followed the silhouette mostly from early 1930’s. Keeping in line with the ultra-feminine look dominated by Dior, it evolved into a dress with cinched waists and constructed bust-lines, accessorized with earrings, bracelets, hats, scarves, sunglasses, hand bags and cover-ups. Many of these pre-bikinis had fancy names like Double Entendre, Honey Child (to maximize small bosoms), Shipshape (to minimize large bosoms), Diamond Lil (trimmed with rhinestones and lace), Swimming In Mink (trimmed with fur across the bodice) and Spearfisherman (heavy poplin with a rope belt for carrying a knife), Beau Catcher, Leading Lady, Pretty Foxy, Side Issue, Forecast, and Fabulous Fit. According to Vogue the swimwear had become more of "state of dress, not undress" by mid-1950’s.
The modern bikini
French fashion designer Jacques Heim, who owned a beach shop in the French Riviera resort town of Cannes, introduced a minimalist two-piece design in May 1946 which he named the "Atome," after the smallest known particle of matter. The bottom of his design was just large enough to cover the wearer’s navel.
At the same time, Louis Réard, a French automotive and mechanical engineer, was running his mother’s lingerie business near Les Folies Bergères in Paris. He noticed women on St. Tropez beaches rolling up the edges of their swimsuits to get a better tan and was inspired to produce a more minimal design. He trimmed additional fabric off the bottom of the swimsuit, exposing the wearer’s navel for the first time. Réard’s string bikini consisted of four triangles made from 30 square inches (194 cm2) of fabric printed with a newspaper pattern.
When Réard sought a model to wear his design at his press conference, none of the usual models would wear the suit, so he hired 19 year old nude dancer Micheline Bernardini from the Casino de Paris. He introduced his design to the media and public on July 5, 1946, in Paris at Piscine Molitor, a public pool in Paris. Réard held the press conference five days after the first test of a nuclear device (nicknamed Able) over the Bikini Atoll during Operation Crossroads. His swimsuit design shocked the press and public because it was the first to reveal the wearer’s navel.
To promote his new design, Heim hired skywriters to fly above the Mediterranean resort advertising the Atome as "the world’s smallest bathing suit." Not to be outdone by Heim, Réard hired his own skywriters three weeks later to fly over the French Riviera advertising his design as "smaller than the smallest bathing suit in the world."
Heim’s design was the first to be worn on the beach, but the name given by Réard stuck with the public. Despite significant social resistance, Réard received more than 50,000 letters from fans. He also initiated a bold ad campaign that told the public a two-piece swimsuit was not a genuine bikini "unless it could be pulled through a wedding ring." According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it."
Social resistance
Bikini sales did not pick up around the world as women stuck to traditional two-piece swimsuits. Réard went back to designing conventional knickers to sell in his mother’s shop. According to Kevin Jones, curator and fashion historian at the Fashion Institute of Design & Merchandising, "Réard was ahead of his time by about 15 to 20 years. Only women in the vanguard, mostly upper-class European women embraced it, just like the upper-class European women who first cast off their corsets after World War I." It was banned in the French Atlantic coastline, Spain, Belgium and Italy, three countries neighboring France, as well as Portugal and Australia, and it was prohibited in some US states, and discouraged in others.
In 1951, the first Miss World contest (originally the Festival Bikini Contest), was organized by Eric Morley. When the winner, Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. Håkansson remains the first and last Miss World to be crowned in her bikini, a crowning that was condemned by Pope Pius XII who declared the swimsuit to be sinful. Bikinis were banned from beauty pageants around the world after the controversy. In 1949 the Los Angeles Times reported that Miss America Bebe Shopp on her visit to Paris said she did not approve the bikini for American girls, though she did not mind French girls wearing them. Actresses in movies like My Favorite Brunette (1947) and the model on a 1948 cover of LIFE were shown in traditional two-piece swimwear, not the bikini.
In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France’s famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look longer." Réard himself described it as a two-piece bathing suit which "reveals everything about a girl except for her mother’s maiden name." Even Esther Williams commented, "A bikini is a thoughtless act." But, popularity of the charms of Pin-up queen and Hollywood star Williams were to vanish along with pre-bikinis with fancy names over the next few decades. Australian designer Paula Straford introduced the bikini to Gold Coast in 1952. In 1957, Das moderne Mädchen (The Modern Girl) wrote, "It is unthinkable that a decent girl with tact would ever wear such a thing." Eight years later a Munich student was punished to six days cleaning work at an old home because she had strolled across the central Viktualienmarkt square, Munich in a bikini.
The Cannes connection
Despite the controversy, some in France admired "naughty girls who decorate our sun-drenched beaches". Brigitte Bardot, photographed wearing similar garments on beaches during the Cannes Film Festival (1953) helped popularize the bikini in Europe in the 1950’s and created a market in the US. Photographs of Bardot in a bikini, according to The Guardian, turned Saint-Tropez into the bikini capital of the world. Cannes played a crucial role in the career of Brigitte Bardot, who in turn played a crucial role in promoting the Festival, largely by starting the trend of being photographed in a bikini at her first appearance at the festival, with Bardot identified as the original Cannes bathing beauty. In 1952, she wore a bikini in Manina, the Girl in the Bikini (1952) (released in France as Manina, la fille sans voiles), a film which drew considerable attention due to her scanty swimsuit. During the 1953 Cannes Film Festival, she worked with her husband and agent Roger Vadim, and garnered a lot of attention when she was photographed wearing a bikini on every beach in the south of France.
Like Esther Williams did a decade earlier, Betty Grable, Marilyn Monroe and Brigitte Bardot all used revealing swimwear as career props to enhance their sex appeal, and it became more accepted in parts of Europe when worn by fifties "love goddess" actresses such as Bardot, Anita Ekberg and Sophia Loren. British actress Diana Dors had a mink bikini made for her during the 1955 Venice Film Festival and wore it riding in a gondola down Venice’s Grand Canal past St. Mark’s Square.
In Spain, Benidorm played a similar role as Cannes. Shortly after the bikini was banned in Spain, Pedro Zaragoza, the mayor of Benidorm convinced dictator Francisco Franco that his town needed to legalize the bikini to draw tourists. In 1959, General Franco agreed and the town became a popular tourist destination. Interestingly, in less than four years since Franco’s death in 1979, Spanish beaches and women had gone topless.
Legal and moral resistance
The swimsuit was declared sinful by the Vatican and was banned in Spain, Portugal and Italy, three countries neighboring France, as well as Belgium and Australia, and it remained prohibited in many US states. As late as in 1959, Anne Cole, a US swimsuit designer and daughter of Fred Cole, said about a Bardot bikini, "It’s nothing more than a G-string. It’s at the razor’s edge of decency." In July that year the New York Post searched for bikinis around New York City and found only a couple. Writer Meredith Hall wrote in her memoir that till 1965 one could get a citation for wearing a bikini in Hampton Beach, New Hampshire.
In 1951, the first Miss World contest, originally the Festival Bikini Contest, was organized by Eric Morley as a mid-century advertisement for swimwear at the Festival of Britain. The press welcomed the spectacle and referred to it as Miss World, and Morley registered the name as a trademark. When, the winner Kiki Håkansson from Sweden, was crowned in a bikini, countries with religious traditions threatened to withdraw delegates. The bikinis were outlawed and evening gowns introduced instead. Håkansson remains the only Miss World crowned in a bikini, a crowning that was condemned by the Pope. Bikini was banned from beauty pageants around the world after the controversy. Catholic-majority countries like Belgium, Italy, Spain and Australia also banned the swimsuit that same year.
The National Legion of Decency pressured Hollywood to keep bikinis from being featured in Hollywood movies. The Hays production code for US movies, introduced in 1930 but not strictly enforced till 1934, allowed two-piece gowns but prohibited navels on screen. But between the introduction and enforcement of the code two Tarzan movies, Tarzan, the Ape Man (1932) and Tarzan and His Mate (1934), were released in which actress Maureen O’Sullivan wore skimpy bikini-like leather outfits. Film historian Bruce Goldstein described her clothes in the first film as "It’s a loincloth open up the side. You can see loin." All at sea was allowed in the USA in 1957 after all bikini-type clothes were removed from the film. The girl in the bikini was allowed in Kansas after all the bikini close ups were removed from the film in 1959.
In reaction to the introduction of the bikini in Paris, American swimwear manufacturers compromised cautiously by producing their own similar design that included a halter and a midriff-bottom variation. Though size makes all the difference in a bikini, early bikinis often covered the navel. When the navel showed in pictures, it was airbrushed out by magazines like Seventeen. Navel-less women ensured the early dominance of European bikini makers over their American counterparts. By the end of the decade a vogue for strapless styles developed, wired or bound for firmness and fit, along with a taste for bare-shouldered two-pieces called Little Sinners. But, it was the halterneck bikini that caused the most moral controversy because of its degree of exposure. So much so as bikini designs called "Huba Huba" and "Revealation" were withdrawn from fashion parades in Sydney as immodest.
Rise to popularity
The appearance of bikinis kept increasing both on screen and off. The sex appeal prompted film and television productions, including Dr. Strangelove. They include the surf movies of the early 1960’s. In 1960, Brian Hyland’s song "Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini" inspired a bikini-buying spree. By 1963, the movie Beach Party, starring Annette Funicello and Frankie Avalon, followed by Muscle Beach Party (1964), Bikini Beach (1964), and Beach Blanket Bingo (1965) that depicted teenage girls wearing bikinis, frolicking in the sand with boys, and having a great time.
The beach films led a wave of films that made the bikini pop-culture symbol. In the sexual revolution in 1960’s America, bikinis became quickly popular. Hollywood stars like Marilyn Monroe, Jayne Mansfield, Gina Lollobrigida, and Jane Russell helped further the growing popularity of bikinis. Pin-up posters of Monroe, Mansfield, Hayworth, Bardot and Raquel Welch also contributed significantly to its increasing popularity. In 1962, Playboy featured a bikini on its cover for the first time. Two years later, Sports Illustrated featured Berlin-born fashion model Babette March on the cover wearing a white bikini. The issue was the first Swimsuit Issue. It gave the bikini legitimacy, became an annual publication and an American pop-culture staple, and sells millions of copies each year. In 1965, a woman told Time it was "almost square" not to wear one. In 1967 the magazine wrote that 65% of "the young set" were wearing bikinis.
When Jayne Mansfield and her husband Miklós Hargitay toured for stage shows, newspapers wrote that Mansfield convinced the rural population that she owned more bikinis than anyone. She showed a fair amount of her 40-inch (1,000 mm) bust, as well as her midriff and legs, in the leopard-spot bikini she wore for her stage shows. Kathryn Wexler of The Miami Herald wrote, "In the beginning as we know it, there was Jayne Mansfield. Here she preens in leopard-print or striped bikinis, sucking in air to showcase her well noted physical assets." Her leopard-skin bikini remains one of the earlier specimens of the fashion.
In 1962, Bond Girl Ursula Andress emerged from the sea wearing a white bikini in Dr. No. The scene has been named one of the most memorable of the series. Channel 4 declared it the top bikini moment in film history, Virgin Media puts it ninth in its top ten, and top in the Bond girls. The Herald (Glasgow) put the scene as best ever on the basis of a poll. It also helped shape the career of Ursula Andress, and the look of the quintessential Bond movie. Andress said that she owed her career to that white bikini, remarking, "This bikini made me into a success. As a result of starring in Dr. No as the first Bond girl, I was given the freedom to take my pick of future roles and to become financially independent." In 2001, the Dr. No bikini worn by Andress in the film sold at auction for US$61,500. That white bikini has been described as a "defining moment in the sixties liberalization of screen eroticism". Because of the shocking effect from how revealing it was at the time, she got referred to by the joke nickname "Ursula Undress". According to the British Broadcasting Corporation, "So iconic was the look that it was repeated 40 years later by Halle Berry in the Bond movie Die Another Day."
Raquel Welch’s fur bikini in One Million Years B.C. (1966) gave the world the most iconic bikini shot of all time and the poster image became an iconic moment in cinema history. The poster image of the deer skin bikini in One Million Years B.C. made her an instant pin-up girl. Welch was featured in the studio’s advertising as "wearing mankind’s first bikini" and the bikini was later described as a "definitive look of the 1960’s". Her role wearing the leather bikini raised Welch to a fashion icon and the photo of her in the bikini became a best-selling pinup poster. One author said, "although she had only three lines in the film, her luscious figure in a fur bikini made her a star and the dream girl of millions of young moviegoers". In 2011, Time listed Welch’s B.C. bikini in the "Top Ten Bikinis in Pop Culture".
In the 1983 film Return of the Jedi, Star Wars’ Princess Leia Organa was captured by Jabba the Hutt and forced to wear a metal bikini complete with shackles. The costume was made of brass and was so uncomfortable that actress Carrie Fisher described it as "what supermodels will eventually wear in the seventh ring of hell." The "slave Leia" look is often imitated by female fans at Star Wars conventions. In 1997, 51 years after the bikini’s debut, and 77 years after the Miss America Pageant was founded, contestants were allowed wear two-piece swimsuits, not just the swimsuits (nicknamed "bulletproof vests") traditionally issued by the pageant. Two of the 17 swimsuit finalists wore two-piece swimsuits, and Erika Kauffman, representing Hawaii, wore the briefest bikini of all and won the swimsuit competition. In 2010, the International Federation of Bodybuilders recognized Bikini as a new competitive category.
In India
Bollywood actress Sharmila Tagore appeared in a bikini in An Evening in Paris (1967), a film mostly remembered for the first bikini appearance of an Indian actress. She also posed in a bikini for the glossy Filmfare magazine. The costume shocked the conservative Indian audience, but it also set a trend of bikini-clad actresses carried forward by Parveen Babi (in Yeh Nazdeekiyan, 1982), Zeenat Aman (in Heera Panna 1973; Qurbani, 1980) and Dimple Kapadia (in Bobby, 1973) in the early 1970’s. Wearing a bikini put her name in the Indian press as one of Bollywood’s ten hottest actresses of all time, and was a transgression of female identity through a reversal of the state of modesty, which functions as a signifier of femininity in Bombay films. By 2005, it became usual for actors in Indian films to change outfits a dozen times in a single song — starting with a chiffon sari and ending up wearing a bikini. But, when Tagore was the chairperson of the Central Board of Film Certification in 2005, she expressed concerns about the rise of the bikini in Indian films.
Acceptance
In France, Réard’s company folded in 1988, four years after his death. By that year the bikini made up nearly 20% of swimsuit sales, more than any other model in the US. As skin cancer awareness grew and a simpler aesthetic defined fashion in the 1990s, sales of the skimpy bikini decreased dramatically. The new swimwear code was epitomized by surf star Malia Jones, who appeared on the June 1997 cover of Shape Magazine wearing a halter top two-piece for rough water. After the 90’s, however, the bikini came back again. US market research company NPD Group reported that sales of two-piece swimsuits nationwide jumped 80% in two years. On one hand the one-piece made a big comeback in the 1980’s and early 1990’s, on the other bikinis became briefer with the string bikini in the 1970’s and 80’s.
The "-kini family" (as dubbed by author William Safire), including the "-ini sisters" (as dubbed by designer Anne Cole) has grown to include a large number of subsequent variations, often with a hilarious lexicon — string bikini, monokini or numokini (top part missing), seekini (transparent bikini), tankini (tank top, bikini bottom), camikini (camisole top and bikini bottom), hikini, thong, slingshot, minimini, teardrop, and micro. In just one major fashion show in 1985, there were two-piece suits with cropped tank tops instead of the usual skimpy bandeaux, suits that are bikinis in front and one-piece behind, suspender straps, ruffles, and daring, navel-baring cutouts. To meet the fast changing tastes, some of the manufacturers have made a business out of making made-to-order bikinis in around seven minutes. The world’s most expensive bikini, made up of over 150 carats (30 g) of flawless diamonds and worth a massive £20 million, was designed in February 2006 by Susan Rosen.
Actresses in action films like Charlie’s Angels: Full Throttle (2003) and Blue Crush (2002) have made the two-piece "the millennial equivalent of the power suit", according to Gina Bellafonte of The New York Times, On September 9, 1997, Miss Maryland Jamie Fox was the first contestant in 50 years to compete in a two-piece swimsuit to compete in the Preliminary Swimsuit Competition at the Miss America Pageant. PETA used celebrities like Pamela Anderson, Traci Bingham and Alicia Mayer wearing a bikini made of iceberg-lettuce for an advertisement campaign to promote vegetarianism. A protester from Columbia University used a bikini as a message board against a New York City visit by Iranian president Mahmoud Ahmadinejad.
By the end of the century, the bikini went on to become the most popular beachwear around the globe, according to French fashion historian Olivier Saillard due to "the power of women, and not the power of fashion". As he explains, "The emancipation of swimwear has always been linked to the emancipation of women", though one survey tells 85% of all bikinis never touch the water. According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, "The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes." By the early 2000’s, bikinis had become a US $811 million business annually, according to the NPD Group, a consumer and retail information company. The bikini has boosted spin-off services like bikini waxing and the sun tanning industries.
Continued controversies
The bikini remained a hot topic for the news media. In May 2011, Barcelona, Spain made it illegal to wear bikinis in public except in areas near the beaches. Violators face fines of between 120 and 300 euros. In 2012, two students of St. Theresa’s College in Cebu, the Philippines were barred from attending their graduation ceremony for "ample body exposure" because their bikini pictures were posted on Facebook. The students sued the college and won a temporary stay in a regional court.
In May 2013, Cambridge University banned the Wyverns Club of Magdalene College from arranging its annual bikini jelly wrestling. In June 2013, actress Gwyneth Paltrow, who also is interested in fashion, produced a bikini for her clothing line that is designed to be worn by girls 4 to 8 years old. She was criticized for sexualizing young children by Claude Knight of Kidscape, a British foundation that strives to prevent child abuse. He commented, "We remain very opposed to the sexualization of children and of childhood … is a great pity that such trends continue and that they carry celebrity endorsement."
Four women were arrested over the 2013 Memorial Day weekend in Myrtle Beach, South Carolina for indecent exposure when they wore thong bikinis that exposed their buttocks. In June 2013, the British watchdog agency Advertising Standards Authority banned a commercial that showed men in an office fantasizing about their colleague, played by Pamela Anderson, in a bikini for degrading women.
Links:
en.wikipedia.org/wiki/History_of_the_bikini en.wikipedia.org/wiki/Bikini_variants en.wikipedia.org/wiki/Bikini en.wikipedia.org/wiki/Swimsuit en.wikipedia.org/wiki/Bikini_in_popular_culture en.wikipedia.org/wiki/Indecent_exposure en.wikipedia.org/wiki/Indecent_exposure_in_the_United_States
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