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#retailanalytics
wilsoncristina · 1 year
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Know about retail analytics!
Retail analytics is the process of providing analytical data on inventory levels, supply chain movement, consumer demand, sales, etc. that are crucial for making marketing, and procurement decisions.
By giving meaningful insights into customer behavior, retail analytics assist in bolstering the relationship between a store and its visitors. It allows the retailer to get the right information across to the right recipient to ensure a rewarding shopping experience for the buyer.
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shristisahu · 2 months
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Seizing the Retail Revolution with Promotion and Campaign Analytics
Originally Published on: Quantzig Improve Retail Promotions with Promotion and Campaign Analytics
In the dynamic realm of retail, where innovation is the currency of success, Promotion and Campaign Analytics emerge as the heralds of a new era. These tools, not merely additions but essential pillars of strategy, empower retailers to navigate the labyrinthine landscape of consumer preferences and market dynamics with finesse and foresight.
Unlocking Potential Through Precision
The integration of advanced analytics platforms like IBM Planning Analytics and AI-infused forecasting algorithms transcends conventional wisdom, propelling retailers into a realm of unparalleled precision. Armed with insights gleaned from historical data and real-time market intelligence, retailers sculpt promotions with surgical precision, ensuring every effort resonates profoundly with its intended audience.
Adapting to the Rhythm of Change
In the heartbeat of retail evolution, agility is paramount. Promotion and Campaign Analytics provide the compass by which retailers navigate the ever-shifting tides of market trends and consumer behaviors. With swift adaptation fueled by data-driven insights, retailers remain not just reactive but proactive, anticipating the needs and desires of their customers before they arise.
A Symphony of Personalization
At the core of retail success lies the art of personalization. Promotion and Campaign Analytics enable retailers to orchestrate tailored experiences that resonate deeply with individual consumers, fostering not just transactions but relationships built on trust and loyalty.
Forging Ahead with Clarity
In the absence of robust analytics, retailers stumble blindly, shackled by inefficiencies and missed opportunities. Promotion and Campaign Analytics illuminate the path forward, empowering retailers to make informed decisions and allocate resources effectively, thereby maximizing their competitive edge in a crowded marketplace.
Embracing the Future
As we stand on the precipice of retail transformation, let us embrace the power of Promotion and Campaign Analytics as more than mere tools, but as catalysts for innovation and growth. By harnessing their transformative potential, retailers embark on a journey toward unparalleled success, where every promotion is a step closer to realizing their vision of retail excellence.
In conclusion, let us seize this opportunity to redefine the retail landscape, guided by the luminous beacon of Promotion and Campaign Analytics, towards a future where success is not just achieved, but reimagined.
Contact us.
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visulon · 7 months
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Why Assortment Planning is Important?
A careful selection of products for the retail market can maximize sales for the retailer. This careful selection is Brand's best Assortments created per channel. Assortments should carry all images with all values. And while doing that, if the product marketing team can thoroughly analyze margins, IMUs, and decide targets, it gets genuine. That is where Visulon’s data-driven, 3D-supported, and AI-induced Assortments make the final difference.
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avidbeam01 · 1 year
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Industrial Zones Video Analytics
AvidBeam Technologies offers advanced video AI analytics solutions that are designed to provide actionable insights and enhance safety across a wide range of industries.
Industrial Zones Video Analytics
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seotouch · 2 years
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Retail Analytics at your fingertips
It is possible to gain meaningful and valuable business insights by using retail software solutions to collect and analyse precise data on key performance indicators such as transactions, units sold per customer, revenue, and return rates, amongst many other things. Customers' buying habits have long been studied and tracked by retailers in order to find trends and insights, even before the term "data'' became so ubiquitous.
Analytical data from retail analytics is critical for marketing and procurement choices at all levels, from the supply chain to customer demand to inventory management. Logistics and supply chain management is still ivitalin the retail industry, which is customer-focused. To better understand your customers and the products and locations in which they shop, retail analytics software can not only help you locate your best customers and gather demographic and geospatial information about them.
Retailers have already agreed to accept data; the issue now is to use that data to get insights and alter their operations. Data analytics can be used in every aspect of a retailer's business in order to increase sales, productivity, and ultimately, customer loyalty.
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Effectiveness Of Retail Software Solutions
New retail industry IT solutions have limitless possibilities for commercial effect. Analytics may help you find and keep the best customers by gauging their loyalty to your brand and tailoring your product or service to their individual requirements. Retaining existing customers is less expensive than finding new ones, and it may even lead to additional business if you're doing a good job. Profits can be increased by adjusting your price and advertising tactics. Analytics can provide even more benefits in the areas of infrastructure, logistics, and facilities.
A competitive advantage is being gained by forward-thinking retailers that are able to generate relevant insights and assist business choices across all of their major retail operations. Retail merchandise management, marketing, customer relations, and operations are all part of these activities.
Retail Merchandising and Marketing based on customer insights
Point-of-sale (POS) data is used to help retailers make educated decisions regarding pricing, promotions, and assortment management. Analyzing patterns is an excellent illustration of how merchants use this data. Retail analytics software can use existing data to anticipate future purchase patterns. Prior to significant purchase cycles, this is especially important for merchandising strategy.
Retail Operations Driven by Data and Insight
Supply chain optimization possibilities may be easily identified with retail analytics, from sourcing and purchasing to in-store inventory management. Simply by monitoring the performance of your shop personnel, a retail KPI dashboard may give valuable insights and ultimately save money for any retail company. Sensors are installed at every step of the supply chain to collect data.
A variety of sensors, including motion and light detectors, can show regions of theft, sensors that detect shock can indicate areas of damage, and sensors can assist in determining whether or not food and pharmaceuticals have been kept at the correct temperatures. It's possible to utilise this information to respond to present problems as well as to plan for anticipated issues with products or customers in the future.
Creating a One-of-a-Kind Customer Experience
Getting to know your customers is essential. Digital shopping expands a business's potential client base by bringing in new ones. It's also given rise to a new kind of well-informed customer who can quickly and easily weigh the pros and downsides of many options. The key to retaining and attracting new customers is to focus on your marketing efforts and interactions with them. To remain competitive, retailers must understand their present and future consumers and how to satisfy each of these constituencies. The quantity of retail data created by point-of-sale transactions, marketing methods, and loyalty programmes make it possible to conduct in-depth demographic and transactional analysis.
Predicting Behavior Patterns
Retail IT solutions may also give businesses a glimpse into the future by providing them with customer insight and predictive analytics. The retail marketing sector is undergoing a substantial transformation due to this rapidly expanding field. This is what it may look like: a store is trying to reconnect with a segment of its customer base that has become disengaged with the brand. This shop uses retail business intelligence software to construct a prediction model based on its recorded data.
Conclusion
You might gain a lot by using successful retail analytics solutions. It may expose issues your consumers may be having, assist you in studying their behaviour, and boost your company's brand recognition, customer loyalty, and retention rates, among other things. It's not an easy task to get useful insights from your data, though, because of the multiple platforms you use to engage with consumers, supply chains, and manufacturers.
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rapidpricer · 2 months
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The Retail Battleground: Brick-and-Mortar vs. E-commerce and the Rise of Instant Delivery
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Written By: Gargi Sarma 
Introduction:
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Figure 1: Growth Comparison of Retail Sectors, WorldWide (2015 - 2027)
Global Views on Brick-and-Mortar, E-commerce, and Quick Commerce
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Figure 2: Estimated Value of the In-Store and E-Commerce Retail Sales Worldwide from 2022 and 2026
Remarkably, brick-and-mortar sales growth outpaced e-commerce growth for the first time in 2021 (Forbes, 2022). This demonstrates how much customers still want the in-person purchasing experience. But physical establishments run the risk of slipping behind if they don't adjust to the internet world, including by providing click-and-collect options.
In recent years, e-commerce has grown at an exponential rate. Global e-retail sales are predicted by Statista to reach USD 6.5 trillion by 2023, making up more than 22% of all retail sales. In emerging nations like India, where smartphone usage and internet penetration are rising quickly, this trend is especially noticeable.
Instant Delivery: A Revolution in Retail
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Figure 4: GMV of Quick Commerce in India, 2023 (Source: Redseer) According to Redseer, by 2025, the rapid commerce market in India is expected to grow at a rate of 10-15 times faster than any other market, with a valuation of almost $5.5 billion. This will put it ahead of other markets, including China, in terms of the adoption of quick commerce.
Shifting Logistics and Delivery Investment Dynamics
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Figure 5: Logistic Business Models Which are Attracting More Funding for Startups
Conclusion:
Businesses need to be competitive as the retail industry changes and adjusts to shifting consumer tastes and technological improvements. Although e-commerce and rapid delivery services have unheard-of development prospects, these business models' viability depends on tackling regional obstacles and making investments in creative solutions. Retailers may prosper in a world that is becoming more digitally and globally integrated by embracing innovation and comprehending the distinctive dynamics of various markets.
About RapidPricer
RapidPricer helps automate pricing and promotions for retailers. The company has capabilities in retail pricing, artificial intelligence and deep learning to compute merchandising actions for real-time execution in a retail environment.
Contact info:
Website: https://www.rapidpricer.com/
LinkedIn: https://www.linkedin.com/company/rapidpricer/
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erpnextsolution · 28 days
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#RetailManagement #WholesaleOperations #InventoryControl #PointOfSale #SupplyChainOptimization #OmniChannelRetail #InventoryManagement #ERPImplementation #RetailTech #WholesaleSoftware #CRMIntegration #ECommerceIntegration #SupplyChainManagement #RetailAnalytics #CustomerExperience #OrderFulfillment #WarehouseManagement #BusinessIntelligence #RFIDTechnology #OmniChannelStrategy
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lovelypol · 1 month
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Unlocking Retail Insights: The Power of Retail Analytics
Retail analytics is transforming the way retailers understand consumer behavior, optimize operations, and drive business growth. By leveraging data from various sources such as POS systems, customer loyalty programs, and online transactions, retail analytics provide valuable insights into customer preferences, purchasing patterns, and market trends.
Through advanced analytics techniques such as predictive modeling, sentiment analysis, and demand forecasting, retailers can make data-driven decisions to improve inventory management, pricing strategies, and personalized marketing initiatives. As competition intensifies and consumer expectations evolve, retail analytics is becoming essential for retailers to stay competitive, enhance customer experiences, and achieve sustainable success in the digital age. #RetailAnalytics #DataAnalytics #RetailInsights #CustomerBehavior #PredictiveAnalytics #DemandForecasting #PersonalizedMarketing #BusinessIntelligence #RetailTrends #DataDrivenDecisions #CustomerExperience #DigitalRetail #BigData #Ecommerce #FutureOfRetail
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jobshub-pk · 2 years
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Lead Retail Analyst Jobs in Karachi 2022
Lead Retail Analyst Jobs in Karachi 2022 #jobs #retailcareers #SAYA #alrazzaqfibres #careers #manufacturing #jobopportunities #retail #retailanalytics #lead #karachi
Lead Retail Analyst Jobs in Karachi 2022: Al Razzaq Fibres (Pvt.) Ltd – Saya. We are looking for “Lead Retail Analytics”. Suitable candidates fulfilling the criteria mentioned in the ad should apply at [email protected] Check These Jobs Also: Sales Promotion Officer Jobs in Islamabad 2022 Research Executive Jobs in Lahore 2022 Client Relations Executive Jobs in Karachi 2022 Executive…
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xpandretail · 1 year
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Heat-mapping Retail Stores with Xpandretail Solutions
Boost your retail business with Xpandretail's Heat-Mapping Solutions! 📊🔥
Uncover customer behavior patterns, optimize your store layout, and enhance the shopping experience. 🏬✨
Maximize sales and customer satisfaction with data-driven insights. Get started with Xpandretail today! 💪💼
Click to schedule a demo: https://xpandretail.com/contact/
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wilsoncristina · 1 year
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Retail analytics can help retailers to decrease complexity within the supply chain by reducing product variations or by discontinuing less profitable or high complexity SKUs.
This involves 3 simple steps: SKU Classification, SKU Segmentation and SKU Rationalization.
Check how reducing complexity can increase certainty—and sales.
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shristisahu · 2 months
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Maximizing Potential: The Unrecognized Edge for Retail Marketplace Sellers in Retail Media
Originally Published on: Quantzig Maximizing Potential: The Unrecognized Edge for Retail Marketplace Sellers in Retail Media 
Key Takeaways
A notable US-based Retail client experienced a significant 5% revenue boost, accompanied by a 15% improvement in cost savings, and refined media strategies upon implementing Quantzig’s advanced Retail Media Analytics Solutions.
The client encountered challenges such as stagnant market share growth amid regional competition, insufficient visibility into campaign effectiveness, and the absence of a structured ROI measurement framework.
Quantzig proposed a solution comprising a framework to distinguish between natural revenue and marketing-influenced revenue, introduced a Multi-Touch Attribution solution for assessing the role and ROI of each marketing channel, and developed models for quantifying campaign features and conducting What-If analyses to optimize future investment strategies.
Through our Marketing Decision Management (MDM) framework, we assist clients in effectively leveraging marketplace media to enhance brand activations, broaden brand awareness, and target desired audiences, providing expertise in platform selection, budget allocation, and campaign performance analysis.
Introduction
Retail marketplace media encompasses digital advertising across retail sites, marketplaces, and applications, utilizing first-party data held by retailers about their customers. Leading retailers have expanded their retail media networks (RMNs), offering brands a platform to target high-intent shoppers. The surge in these networks is driven by advertisers seeking robust measurement capabilities amidst decreasing digital media expenditures and evolving data regulations.
Marketplace sellers are embracing this trend as retail media presents a significant opportunity to engage and influence customers. By proactively embracing it and employing advanced analytics practices, retail marketplace sellers can unlock substantial business growth potential. This case study illustrates how Quantzig’s Retail Media Analytics Solution assisted a leading US-based client in achieving a 5% increase in revenue, a 15% improvement in cost savings, and an enhanced media strategy.
#RetailMedia #Analytics
Quantzig Success Story
Client Details: A leading US-based client with a presence across more than 25 states
Challenges Faced by the Client: The client grappled with challenges such as stagnant market share growth amidst regional competition, insufficient visibility into campaign effectiveness, and the absence of a structured ROI measurement framework.
Solutions Offered by Quantzig: Quantzig proposed a solution comprising a framework to distinguish between natural revenue and marketing-influenced revenue, introduced a Multi-Touch Attribution solution for assessing the role and ROI of each marketing channel, and developed models for quantifying campaign features and conducting What-If analyses to optimize future investment strategies.
Impact Delivered: The client witnessed a notable 5% increase in revenue, a 15% enhancement in cost savings, and an improved media strategy.
Client Overview
In a fiercely competitive landscape, a leading US-based client with a presence across more than 25 states faced formidable challenges in augmenting its market share. Hindered by stiff competition from regional players, the client grappled with ineffective marketing strategies and lacked a robust framework for measuring campaign impact and identifying optimal channels. To overcome these hurdles and drive sustainable growth, the client turned to Quantzig, a renowned analytics and advisory firm, for innovative solutions.
Contact us.
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wersel-data-hub · 3 years
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The predictive analysis gives a clear insight into the already available data. It informs the responsible individuals about the probable outcome and events, thus preparing a timely action plan beforehand.
Retailers can increase sales, identify better-selling products, optimize the existing supply chain, and become more efficient. Let us know about the ten ways retail predictive analysis can improve your business.
https://wersel.io/predictive-analytics-for-retail
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visulon · 9 months
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Real-Time Visual Assortment Planning
What is Assortment Planning?
Today’s day and age, Apparel, Footwear, and Accessories brands have to assort or select their new product placements to fulfil the exact requirements of the market. These seasonal assortment planning are created either for e-comm sites or for large retail stores, what matters is identifying which styles or designs are going to sell well by geography or by region.
Why Assortment Planning is Important?
A careful selection of products for the retail market can maximize sales for the retailer. This careful selection is Brand's best Assortments created per channel. Assortments should carry all images with all values. And while doing that, if the product marketing team can thoroughly analyze margins, IMUs, and decide targets, it gets genuine. That is where Visulon’s data-driven, 3D-supported, and AI-induced Assortments make the final difference.
We believe that with Visulon’s most accurate assortment plans .. Merchandising becomes real and less tiring.
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avidbeam01 · 1 year
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Video analytics
AvidBeam Technologies is a leading video AI analytics provider that enables businesses to avail computer vision for enhanced video processing and surveillance.
Video analytics
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skullcandy007-blog1 · 4 years
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Business intelligence is continuously capturing the Retail market.
To know more visit  https://katoai.co/ 
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