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bigyack-com · 4 years

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Diljit Dosanjh teams up with Sonam Bajwa to play an old couple in new Bhangra number, jokes about his look. See pics - music

Actor-singer Diljit Dosanjh is all set to release a new Bhangra number and has shared several pictures of himself in the disguise of an old man, probably his look from the song. The actor will be seen alongside Sonam Bajwa in the music video. Sharing the pictures he wrote, “ NEW FAMILY BHANGRA SONG IS ON THE WAY WITH MY FAV.” While Diljit sports a long beard, spectacles and a fake paunch and is in formals with a check jacket and a matching turban, Sonam is in a kurta salwar with a dupatta on her head and is wearing a wig to look several decades older than her real self. A still from the song shows Diljit leaning his head on Sonam’s shoulder, who is seen wearing red headphones. He captioned the picture on Twitter, “THIS COULD BE US ...BUT U NEVER MUSHI MUSHI.” THIS COULD BE US ... BUT U NEVER MUSHI MUSHI.. 😜 pic.twitter.com/d1KGfEMKkD — DILJIT DOSANJH (@diljitdosanjh) December 8, 2019 Diljit also shared a boomerang video of them performing a dance step from the song. The actor shared few more pictures in the get-up, cracking jokes on himself. Sharing two pictures of himself on Twitter, he said, “When you see Your Crush entering the park ...Then you realize her husband is right behind her.” When you see Your Crush entering the park ... Then you realize her husband is right behind her 😂🤣 pic.twitter.com/Nt1N2dPe90 — DILJIT DOSANJH (@diljitdosanjh) December 8, 2019 Another picture shows Diljit checking out his smartphone and the caption reads, “Social Media Game is STILL VERY STRONG BRUH.” Social Media Game is STILL VERY STRONG BRUH 📲 pic.twitter.com/WGjbH9Jtwj — DILJIT DOSANJH (@diljitdosanjh) December 8, 2019 Diljit and Sonam have earlier worked in Punjabi films such as Punjab 1984, Super Singh and Sardaar Ji 2. Diljit is currently busy with the promotions of his upcoming romantic comedy, Good Newwz. It also stars Akshay Kumar, Kareena Kapoor and Kiara Advani. The film revolves around two couples with the same surname that leads to a big goof-up at an IVF clinic. The film is set to hit theatres on December 27. Also read: Sona Mohapatra objects to kids being shoved on to stage during concerts, says ‘making a young girl gyrate to Bedardi Raja is creepy’ The makers have already released two dance numbers from the film: Chandigarh Mein and Sauda Khara Khara. While the former is an original creation, the latter is a popular ’90s number and has been recreated by the original singer, Sukhbir. Follow @htshowbiz for more Read the full article

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sagarvibes-blog · 5 years

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Media in Pakistan-Who owns and governs the business?

Overview of media businesses in Pakistan

Dunya News

CEO Dunya News, Mian Amer Mahmood was born in 1960 in Lahore. He is an educationist, a legislator and former mayor of Lahore from 2001 to 2009. He launched Roznama Dunya news in September 2012 published in eight different cities in Pakistan. He started Punjab Group of Colleges in 1985 followed by university of Central Punjab, Allied School franchise and MA Jinnah University. His net worth exceeds roughly 2B rupees. He was awarded Hilaal I Imtiaz for his services to education. He was elected as Chairman Broadcasting Association in November 2016.

External Links:

http://dunyanews.tv/en/Pakistan/359074-Mian-Amer-Mahmood-elected-as-Chairman-PBA

https://www.thecasecentre.org/corporate/products/view?id=135224

GNN

Gourmet bakery in a move to diversify its commercial base bought the struggling Jaag Tv in 2016 with 1.5B rupees, launhed with the name, G News Network across Pakistan in 2018. The bakery has more than 100 outlets in multiple cities of Punjab along with many restaurants and 5000+ employees. It was started by Muhammad Nawaz Chatta in 1991. Gourmet also has a stake in pharmacies and planned to work on smartphones with a Chinese company which could not materialize. It acquired 12% stake in the Silk Bank in 2015 and has catered to avenues of magazine production as well as furniture.

External Links:

https://propakistani.pk/2018/05/08/gourmet-bakery-is-launching-its-own-tv-channel-in-pakistan/

https://profit.pakistantoday.com.pk/2018/05/07/food-giant-gourmet-set-to-launch-tv-channel/

Express Media Group

With worth of $800m, Sultan Ali Lakhani, CEO Express Media Group is also the joint owner of the Lakson Group which has different companies like Colgate-Palmolive (Pakistan), Cyber.Net, Clover and McDonald’s restaurants. The Lakhani tycoons have embarked on partnerships with international conglomerate of companies for producing products ranging from tobacco, detergents, packaging, surgical equipment, cotton, paper and other household items. NAB has alleged the Lakhanis of having created phony companies through worthless directors and raised massive loans from various banks. NAB had reportedly demanded Rs 7 billion from Lakhanis, but later agreed they pay only Rs.1.5 billion over a 10-year period.

External Links:

The Richy Rich ones of Poorly Poor Nation. <http://dailymailnews.com/dmsp0204/dm001.html>

HUM Network

Being the first ever Stock Exchange Listed Company in electronic media in Pakistan, HNL went live with its first channel "HUM TV" in January 2005.HumTV network is set to launch online grocery store called HUM Mart. With ecommerce on the boom and its expectation of reaching $1B by 2020, online business is attracting entrepreneurs to tap the diverse broader customer base. In the first quarter of 2017/18, its net profits crossed rupees 536m. Hum partners with other media houses for hosting TV shows. HNL has to its umbrella three genre of monthly Magazines:

1. Glam – Showcasing latest trends and teaching its readers how to assume a distinctly chic and modern appearance.

2. Masala Tv Food Mag- about quality home cooking for the people who love to eat and cook.

3. Newsline Magazine – socio political magazine featuring aggressive journalism for its readers.

External Links:

http://humnetwork.tv/Company_Profile.html

https://www.researchsnipers.com/hum-network-online-grocery-shop-launching-soon/

ARY Group

The ARY Group founded by a prominent businessman, late Haji Abdul Razzak Yaqoob. His Net worth was $1B. He was the president of ARY Group ($1.5billion turnover) and World Memon Organization (WMO). Besides this, he has huge property holdings in Karachi, Islamabad and Dubai amounting to over $200m. He is major in the gold market also having around 20 outlets in Asia. He has also been involved in paying Asif Zardari $5m in 1990’s for allowing him to import/export gold denied by Zardari. In 2014, Yaqoob passed away. His nephew, Salman Iqbal basically a film producer now owns and runs the network. Salman Iqbal owns a PSL Team, Karachi Kings. ARY Group bought Karachi Kings as a result of auctions in 2015 for $26 million and 10 years of contract. CEO of ARY Films, Salman’s team produced three movies Lahore Se Aagey, 3 Bahadur, and Dobara Phir Se in 2016. Since 2000 when he started ARY Digital Media Group, his worth ten-folded and is increasing at a whopping $90 Million per year as of 2016-2017.

External Links:

https://www.pakpedia.pk/salman-iqbal

http://dailymailnews.com/dmsp0204/dm001.html

Geo

GEO founded in May 2002 and Jang are owned by Dubai based businessman Mir Shakeel ur Rahman. Recently following Panama Leaks, he was suspected of owning offshore companies and money laundering along with Zardari. Under Mir’s supervision, GeoFilms launched its first movie “Khuda k Lye” in 2007 which was a blockbuster. It has been partnering with professionals and film makers for films since. He is believed to impact politics indirectly through the channel. His net worth is debatable because of diversification of investments in different companies. The case of $40m tax evasion is in proceeding against him.

External Links:

https://he.com.pk/featured-posts/mir-shakeel-ur-rehman-wealth-net-worth/

City42

Launched in 2008, City42 is a regional Lahore based news channel that caters news about current affairs and infotainment. City related issues including water, electricity load shedding, metro bus station, and other top stories of Punjab government are covered through anchors and talk shows. The channel has variety of programs in Urdu and English. City 42 is owned by Syed Mohsin naqvi, son in law of current speaker Punjab Assembly and former CM Punjab, Ch Pervez Ilahi.

External Links:

https://www.city42.tv/

Capital TV

Islamabad based Urdu language TV channel established in April 2013. Seedhi Baat, Bay Laag, Hum Sub, Awaam, capital clinic and Dr toothpaste are some of its current programs. Dr Basi Sheikh founded HB Media pvt parent of Capital TV. Basit, Cornell University phd alumnus, is current MD of Capital TV. Apart from serving as honory advisor to PM, he served to digitize media services i.e. Universal Service Fund and further in Telecom, broadband and telemedicine area.

External Links:

https://en.wikipedia.org/wiki/Capital_TV_(Pakistan)

Samaa TV

Mr. Zafar Siddiqi co-founded Africa Business News (Pty) Limited in 2008 and serves as its Chairman. Mr. Siddiqi is Co-Founder of CNBC Africa and serves as its Chairman. Mr. Siddiqi is Founder of CNBC Arabia and serves as its Chairman. He is Founder of CNBC Pakistan and serves as its President. He provides strategic oversight to the three networks that encompass 71 countries with a staff contingent of 900. Chairman of SAMAA TV and Chairman of Murdoch University International Study Centre in Dubai, he is a director on the board of the Academy of Science and Arts of New York. A former KPMG Partner, he ventured into media in 1995 when he established Telebiz in Karachi, Pakistan. Latter, he established a general new channel, Samaa TV, in Pakistan in 2007 and serves as its Chairman. Mr. Siddiqi is also the co-founder and Chairman of Murdoch University, Dubai. He is on the Board of the International Emmy's and also serves on the advisory council of the President of Nigeria.

External Links:

https://www.bloomberg.com/research/stocks/private/person.asp?personId=115372862&privcapId=38541719

Roze News

Roze News (also known as Roze TV) is an Urdu language Pakistan television news channel based in Islamabad, launched in year 2015. Rewarded tamghe Imtiaz, Sardar Khan Niazi is president and CEO of the SK Group, which is comprised of several companies in the areas of information technology, CNG (compressed natural gas) fuelling stations, media, construction and real estate. Founded by SK in 2001, SRN media operates some of the country’s biggest newspapers including Daily Pakistan, The Patriot, and Pak Watan. The group has also launched its first TV channel. According to its founder, Sk Niazi, the Roze TV channel is now one of one of the top four in the country after Geo, Dunya and Express. Mr Khan Niazi is himself an anchorman on one of the popular news shows on Roze TV.

External Links:

http://www.theworldfolio.com/news/sardar-khan-niazi-sk-group-president-and-ceo-pakistan-n2950/2950/

Aurora magazine, Dawn

Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry. Cars, smartphones, drinks and juices and versatile items from different brands are published, promotes and commented on the website of the magazine. Ads of companies are displayed with commentaries and videos thus enhancing the reach of the brands to the general population through interactive slogans and logos. Hello Pakistan, mein Perfect hoon, yaadoun s juda khasta maza, Kenwood inverter AC, and zarra zarra khalis are some of the recently promoted campaigns. The media has made business of ads marketing part of necessary entertainment encouraging brands and companies to make interactive funny message driven ads and video clips.

#Media businesses #media houses owners #TV Channels in Pakistan

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beatmyaudio · 4 years

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Nakhre (Full Song) | Jassi Gill | Latest Punjabi Songs 2017 | Speed Records

#beatmyaudio posting Nakhre (Full Song) | Jassi Gill | Latest Punjabi Songs 2017 | Speed Records

Nakhre (Full Song) | Jassi Gill | Latest Punjabi Songs 2017 | Speed Records

… Nakhre (Full Song) | Jassi Gill | Latest Punjabi Songs 2017 | Speed Records …

#Nakhre #Jassi Gill #Desi Routz #Tru Makers #Speedrecords Song – Nakhre (Full Song) Artist – Jassi Gill Lyrics – Maninder Kailey Music – Desi Routz Video – Tru Makers Online Promotions by – Gold Media Entertainment Producer – Balvinder Singh (Ruby) Executive Producer – Gurdeep Singh Label – Speed Records Stream / Download from iTunes : https://apple.co/2wijjeT Apple Music : https://apple.co/2Lt54sA Jio Music – http://bit.ly/2pPxTFH Spotify – https://spoti.fi/2VxbpZt #Jump2Bhangraaa brand new album by Jassie Gill & Babbal Rai. Operator Codes:- Airtel Subscribers Dial 5432116120456 Vodafone Subscribers Dial 5379220293 Idea Subscribers Dial 567899220293 Tata Docomo Subscribers Dial 5432119220293 BSNL (South/East) Subscribers SMS BT 9220293 to 56700 BSNL (North/West) Subscribers SMS BT 6559029 to 56700 MTS Subscribers SMS CT 6559169 to 55777 Telenor on Mobile ACT 9220293 to 543211 Telenor IMT 6558697 to 51234 Virgin Subscribers SMS 9220293 to 58475 _________________________________________________________________ Publishing Partner By – Gabruu.com Website: http://www.gabruu.com/ Facebook : https://www.facebook.com/GabruuOfficial/?fref=ts _________________________________________________________________ Enjoy and stay connected with us!! Click to Subscribe – http://bit.ly/SpeedRecords Facebook – https://www.facebook.com/SpeedRecords Twitter – https://twitter.com/Speed_Records Instagram – https://instagram.com/Speed_Records SnapChat – https://www.snapchat.com/add/speedrecords

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Nakhre (Full Song) | Jassi Gill | Latest Punjabi Songs 2017 | Speed Records

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tallyplex · 5 years

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Jatt Fattey Chakk Song Lyrics

Song: Jatt Fattey Chakk Lyrics, Singer: Amrit Maan feat Raavi Bal, Lyrics: Amrit Maan feat Raavi Bal, Music: Desi Crew, Mix and Master: Sameer Charegaonkar, Video: Tru Makers Film, Costume Designer: House Of Designer, Online Promotion: Being Digital, Label: Speed Records

Jatt Fattey Chakk Lyrics

Desi Crew! Desi Crew! Dhari Di Ni Paid Billo Sheran Aali Paid ‘ch, Parhe Likhe Jatt Khutti Paunde Tere Shehar ‘ch, Chakke Jaam Ho Gaye Billo Sikhar Dopaher ‘ch, Oh Chehre Vairiyan De Loose Kole Jind Kartoos, Jede Raule Aala Shak Paunde Aa, Ho! Ho! Paraan Hoja Jatt Aunde Aa, Hu! Hu! Jatt Phatte Chak Aunde Aa, Hu! Hu! Kari Laal-laal Akh Aunde Aa, Jatt Phattey Chak Aunde Aa. Naale Challe Abroad Naale Challda Punjab ‘ch, Munde Di Philosphy Ni Auni Tere ‘saab Ch, Sikke Challe Abroad Naale Challda Punjab ‘ch, Jatt Di Philosphy Ni Aund Tere ‘saab Ch, Akhan Wich Akhar Samaaye Jede Goriye, Labb Lai Je Labde Aa Kise Vi Kitab ‘ch, O Parche 56 Kul Kille 57, Parche 56 Kul Kille 57, Takk Sadkan Te Att Aunde Aa, Ho! Ho! Paraan Hoja Jatt Aunde Aa, Hu! Hu! Jatt Fattey Chakk Aunde Aa, Hu! Hu! Kari Laal-laal Akh Aunde Aan, Jatt Fattey Chak Aunde Aa, Ho! Ho! Hello! Hello! Oh Do-char Mahine Rehna Charcha ‘ch Saukha Guddi Chaad Ke Tikauni Har Saal Aukhi Ae, Aha! Sheeshe Mooray Khada Kade Vekhi Aap Nu, Deni Duje Bande Di Misaal Saukhi Ae, Ho Kalla Kite Behke Geet Likh Ke Tan Vekhi, Chote Kaddni Comment’ An Wich Gaal Saukhi Ae, Kaddni Comment’ An Wich Gaal Saukhi Ae, Oh Mansa, Bathinda Nu Jo Backward Akhde, O Danda Wich Lai-laike Ungla Ne Jhaakde, Ha! Ha! Backward Area Ni Hunda, Soch Hundi Ae, Mansa, Bathinda Nu Jo Backward Akhde, O Danda Wich Lai-laike Ungla Ne Jhaakde, Kende Si Jo Bapu Nu Tu Vellad Hi Jammeya, Geet Hit Ho Gaye Aaj Osay Hi Jawak De, Oh Yaad Rakhengi Rakane Kine Badle Zamane, Rakhengi Rakane Kine Badle Zamane, Odaan Gaun Wale Lakh Aunde Aa, Ho! Ho! Paraan Hoja Jatt Aunde Aa, Hoo! Hoo! Jatt Fatte Chak Aunde Aa, Hoo! Hoo! Kari Lal-lal Akh Aunde Aa, Jatt Fatte Chak Aunde Aa. Hello! Hello!

#bollywood #music #song lyrics

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touchingstarmusic-blog · 5 years

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#touchingstarmusic #production #touchingstarmusic #music #touchingstarmusic #is #one #of #indian #complete #creative #dynamic #and #unique #audio #video #& #releasing #music #production #company #which #is #located #in #india #mumbai #and #delhi #whose #founder f #mr #shivdevsinghpal #is #director & #producer Under the Touching Star Films - Bollywood and Regional Feature Film, Short Films, Documentary Films, Corporate Films, and Ads, Films, Print Ads Maker, TV Production (Full Service) - TV Serial, TV Commercial Aids, TV Shows, Fashion Modelling Show, Magazine Fashion Modelling Calendar Shoot and Acting and Modelling Portfolios and Video Showreel Maker, Web- Series, Web-Vines, Music Video Albums, Complete Wedding & events full management services, etc. Work in all over India. CONTACT:- Mr Shivdev Singh. Pal – Founder of Touching Star Films & Touching Star Music Creative Film Director & Producer. M: +91-9773773477 (Whatsapp & Calling) +91-8802924961 (Whatsapp & Calling) Official Email:[email protected] Touching Star Music & Touching Star Films New Open Creative, Dynamic, Unique & one of the complete Music Audio & Video Productions Company & Studio in India Mumbai, Delhi, Punjab We Entertain Producer Complete Audio Videos Release Music Company.We Production Complete Audio, Videos, Lyrics, Composer, Live Music, Background Music, Dubbing, Recording, Musical Shows, Bollywood Films Music, Bollywood Musical shows, Musical Star Night For Bollywood Films, Short Films, Music Videos Albums, T.V. Serials, Prints Ads, Fashion Shows, Calendar Shoot, Modelling Portfolios & Much More.We Believe in Promoting New Talents and Provide them Platform to Start With For More Updates :- Enjoy and stay connected with us !! https://sites.google.com/view/touchingstarmusic https://touchingstarmusic.wixsite.com/mysite https://touchingstarmusic.blogspot.in/ https://touchingstarmusic.wordpress.com https://twitter.com/touchingmusic1 https://www.instagram.com/touchingstarmusic.official/ https://touchingstarmusic.tumblr.com/ https://in.pinterest.com/touchingstarmusic/ #fastfollowers #likefast (at Bollywood Film Industry) https://www.instagram.com/p/BqgEHs7HQAm/?utm_source=ig_tumblr_share&igshid=1p2f7jnt6q3go

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smsmediagrpchd · 1 year

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Bulk SMS Service In Chandigarh

With the high rise in digital development, most businesses nowadays are operated with the help of the internet and other digital means. As the digital medium helps to promote business rapidly and increase its reach world in very less time.Similarly,Bulk SMS helps the business to reach its customers rapidly with the help of SMS service, where the customers are regularly provided the business update through message means. Bulk SMS service in Chandigarh has helped many small and big businesses to flourish in the marketplace. We provide the best Bulk SMS service provider in Chandigarh.

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threedillusionmusic · 5 years

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3d Edit Songs by ~ Yaar Punjabian ~ Hello Friends Welcome To My Channel This Channel is Convert Normal Surround Sound Song To 3d 360° Surround Sound Song And This Channel Is Hindi. if You Like This Song Don't Forget To Like, Comment & Share Click Here To Subscribe For New Songs : YOUTUBE :- https://www.youtube.com/channel/UCqto2KCM-x8T3M5Cl6Tnwjw SOUNDCLOUD :- https://ift.tt/2QPjBSm ~~~~~#yaarpunjabian,___~~~~~~~ Song Credit & information Singer : Gulab Sidhu Feat: Karan Aujla Music: Dev (Next Level) Lyrics : Khan Bhaini Video :B2gether Editer: Jageet Singh Dhanoa Produced by: Sandeep Rehaan Label : Rehaan Records Project: Deep Rehaan & Sukh Bajwa special thx : Sagar Deol _____________ Song Kaali Camaro Artist Amrit Maan Album Kaali Camaro Licensed to YouTube by Times Music India (on behalf of Speed Recoreds); CMRRA, Times Music Publishing, and 5 music rights societies Song - Peg Di Waashna Singer - Amrit Maan Ft. Dj Flow Music - Dj Flow Lyrics - Amrit Maan Video- Tru Makers Online Promotions - Gold Media Special Thanks - Binnu Dhillon Label - Speed Records Song Name - Sip Sip Singer - Jasmine Sandlas Lyrics & Composition - Garry Sandhu Music - Intense Directed By - Rosleen Sandlas Editor - Karan Maini Cinematographers - Guri Bhandal, Karan Maini, Imran Khan, Satveer Toor Colour Grading & DI - Yaadu Brar Online Promotions - Gold Media Label - Fresh Media Records #PunjabiMusic3dAudioNumber1YoutubeChanne, 3D SONG Create DAW SOFTWARE WITH 3D AUDIO BINAURAL PLUGS __ Disclaimer: I do not own all the material I am posting on My channel. If you are a copyright owner and want your work to be removed from My channel PLEASE contact at [email protected] or leave a comment or message me on social media i provided and I will remove your material right away. PLEASE do not opt for a youtube strike ___ Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use👌👌👌👌👌 yaarpunjabian Jasmine Sandlas, 5X Block Party, 5X Festival, VIBC, garry sandhu, jasmine sandlas, intense, sukh sanghera, jassie gill, badshah, diljit dosanjh, ammy virk, badnam, mankirat aulakh, babbal rai, amrinder gill, ranjit bawa, nikka jaildar 2, akhil, sukhi musical, hardy sandhu, white hill music, speed records, t series apna punjab, humble music, happy raikoti, sidhu musewala Surrey Central City Plaza Trending Nakhra (FULL SONG) - Amrit Maan | Ginni Kapoor | New Songs 2018, trending nakhra amrit maan, trending nakhra by amrit maan, trending nakhra amrit maan song, amrit maan trending nakhra, amrit maan new song, amrit maan, amrit maan songs, new songs, ginni kapoor, ginni kapoor song, ginni kapoor new song, trending nakhra by ginni kapoor, amrit, maan, ginni, kapoor, bamb, beats, trending, peg, di, waashna, intense, nakhra, TRENDING, NAKHRA, parmish, verma, shada new Punjabi songs 2018, amrit maan songs, amrit maan, bamb jatt, bamb jatt amrit maan, new punjabi songs, latest punjabi songs, 2018 punjabi songs, full punjabi songs HD, latest punjabi songs 2018, new punjabi songs 2018, white hill music, songs, new, full songs, full punjabi videos, punjabi songs, punjabi songs 2018, full punjabi songs hd up & down, up and down, latest songs, RMG, deep jandu, deep jandu new songs, deep jandu singer, up and down deep jandu, up & down deep jandu, up and down song, rupan bal films, rupan bal music video, karan aujla, karan aujla up and down latest punjabi song 2018, garry sandhu, mankirat aulakh, guri, gurdas mann, yoyo honey singh, badshah, guru randhawa, latest songs 2017, best song 2017, latest song 2018, best song 2018 lafaafe, sanam bhullar songs, karan aujla, mista baaz, new punjabi songs 2018, latest punjabi songs 2017, punjabi songs 2018, hit punjabi songs 2018, latest punjabi songs 2018, lafaafe karan aujla, lafaafe mista baaz, lafaafe latest punjabi songs 2018, lafaafe new punjabi songs 2018

#YouTube

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headlines-twentyfour · 6 years

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The makers of Stree were elated when box office collections crossed Rs 120 crore on September 28. Why wouldn’t they be? The Hindi horror-comedy movie was bringing in the moolah even a month after its August 31 release. Made with Rs 25 crore, it managed this without the backing of A-list celebrity actors or big-banner production houses. However, the moviemakers had an ace up their sleeve: a trailer that clearly piqued the interest of the public to come to the cinemas to watch Stree.“It takes a specialised skill to make the trailer in a way that connects with you and makes you anxious enough to watch the film to know more. The trailer-makers of Stree were successful in keeping that mystery intact,” says showbiz analyst Atul Mohan.While the producers were laughing all the way to the bank, Amit Chandrra gave himself a pat on his back. He was not involved in making the movie, but he had played a crucial role in ensuring its success. It was Chandrra’s agency, Trigger Happy, that had created the trailer campaign. It has had 43 million views on YouTube. Trigger Happy intentionally kept the most gripping scenes out of the 3-minute preview. “With genres like these, the lesser you reveal in the trailer, the more people enjoy the actual film,” says the 41-year-old CMD of the visual promotions company. 66009927 A trailer, above anything else, is the single biggest determinant of how well a movie will be received during the opening weekend. This is especially true of movies that do not hang on the shoulders of top actors. Sometimes the fate of moviemakers is also dependent on the trailers. “If a trailer goes wrong, two years of a producer’s life spent on making the movie can go to waste in two minutes,” says Binni Padda, cofounder of Pentacle Creationz, who has been making trailers for 18 years. 66009786 An entire industry revolves around what is called cutting trailers — as it involves cutting scenes from raw footage and putting them together to ensure the interest of the audience is kindled. The stakes are high. Trade analysts are called five days before the trailer launch to watch the 2-3-minute video in the producer’s office. The preview is then shared through social media channels. “We gauge the buzz it creates, do our own survey, speak to distributors, and assess how much the movie will make on its opening weekend and through its entire run,” says Mohan. The industry estimated Stree to make Rs 4-5 crore in collections on the opening Friday. It ended up netting Rs 6.82 crore. 66009859 For moviemakers, opening-day collections can set the tone of the film’s collections. Generating interest through trailers is an integral part of this strategy.Trailer-making agencies charge between Rs 12 lakh and Rs 35 lakh for a campaign. If a movie flops, they are often given part of the blame. In some cases, therefore, agencies also ask for a performance-based bonus if the opening collection meets their minimum guarantee and exceeds market estimates. Besides cutting a trailer, these agencies also create teasers and song-&-dialogue promos.Then come the media agencies, who help promote these trailers across various platforms. More than one teaser or trailer goes live every day. In the ’80s and ’90s, movie trailers used to be a mishmash of song-and-dance sequences created only to be played in cinemas during the interval. It was another reason that lured people to movie halls. “Theatre owners used to pay producers Rs 3,000 or thereabouts to acquire rights to play trailers,” says Chinni Nihalani, creative head of visual promotion agency Promoshop. Those who edited the film would also be asked to cut a trailer out. But the tables have turned dramatically over the last two decades. 66009838 Today, a producer pays theatre owners to run his movie trailers in prime slots at cinemas. Moviemakers spend anything from Rs 10 lakh to Rs 1 crore to market a trailer and promote the movie to the right audience. Stree, some sources say, spent a third of its Rs 25 crore budget on marketing and promotion alone. Trailers are now made for cinemas, TV, radio, You-Tube and social media platforms. Videos of varying lengths and aspect ratios are made according to the requirement of a platform.The different variables within a trailer campaign have ensured a prime role for specialised visual promotion agencies. Manish More, cofounder of Just Right Studioz, says: “Filmmakers know they’re good at telling their story in 2.5 hours but we can abridge it in under 2 minutes to get the audience interested in their film.” 66009886 Apart from creating a buzz, some production houses also make money out of trailers. Dharma Productions has uploaded old trailers from their vast movie library on their YouTube channel. Yash Raj Films did the same with their old catalogue. “Not only did the platform help us reach a wider audience, but it also allowed us to earn money while marketing our films, through views and ad revenue,” says Apoorva Mehta, CEO of Dharma Productions.Regional film industries, especially in Punjab, Maharashtra and Tamil Nadu, are also waking up to the merits of a trailer. In 2016, Trigger Happy cut the trailer for the sequel to Dabangg’s Telugu remake Sardaar Gabbar Singh. They highlighted actor Pawan Kalyan’s antics in the Telugu trailer and the movie’s slick action scenes for its Hindi version. “South Indian filmmakers are wary of revealing anything about the movie in a trailer,” says Chandrra. That pattern is slowly changing.Punjabi movie trailers still bank on humour over everything else, says Bunty Nagi, cofounder of Just Right Studioz. More and Nagi cut the trailer of Marathi movie Sairat. As the songs were released earlier, they left them out of the 3-minute trailer and worked only with musician siblings Ajay-Atul’s background score.The video has seen 7 million YouTube views so far. “To cut a trailer, first you work on the sound, then come to visuals. Movie editing is the exact opposite,” says More.Creative LibertyProducers mostly don’t interfere in the creative process of these agencies. But getting a successful trailer out is a collaborative process, says Promoshop’s Nihalani. In the case of Veere Di Wedding, for instance, he had initially cut a clean, family-friendly trailer. But producers Ekta and Rhea Kapoor suggested he could take some liberties and make it “ballsy”. The trailer, with 39 million views and counting, gained popularity for people’s polarising views on women swearing and casually discussing their sexual urges. Consequently, the all-women-starrer became one of the top five openers of 2018, clocking Rs 10.7 crore on day one.Collaboration also means sometimes agencies are roped in while the film is still being shot or edited. Often in these cases, the trailer ends up having visuals that don’t make it to the final film. This happens in Hollywood, too. Just Right’s More points out one such scene from Marvel’s Avengers: Infinity War trailer where it looks like all the superheroes are marching towards the bad guys to start an epic battle. “It never appears in the movie. In fact, Mark Ruffalo is shown as Hulk in that scene whereas he doesn’t transform during the entirety of the film.” 66009946 Movie trailers are a large and established business in the west. In India, there are six or seven prominent visual promotion agencies. The industry is worth Rs 80 crore, say some agency estimates. Agency heads have had long-term relations with producers and that often determines who gets which project.Binny Padda of Pentacle Creationz was practically dragged out of his wedding pandal by actor and producer Arbaaz Khan to sign the contract for Dabanng’s trailer campaign. It is these relationships nurtured by brother Ravi Padda and him that have made them a favourite of several big-banner production houses.Pentacle Creationz was among the first agencies to handle trailers for two big-budget big-star cast movies — “Raees” and “Kaabil” — that were set to release on the same date in 2017.But payments can a problem, sometimes even for established names. “Big production houses value the agencies. But there are many mid-level and individual producers who often default on payments,” says Nagi. Last year, Just Right Studioz had six defaulting clients. 66009981 Payment issues can affect the top line and also the creative process of visual promotion agencies. To maintain a sustainable business model, the likes of Trigger Happy and Pentacle Creationz are branching out into other verticals of content and film promotion.The flipside of cutting trailers is that trailer-makers might not be able to enjoy a movie with your family. Chandrra says his wife holds him responsible if they go for a movie that is not as good as its trailer. Nagi often gets trolled by his friends for making a good trailer for a bad movie. Yet, every time a great project comes their way, their excitement is palpable. "We've been telling our version of the story of a movie for ages now. This is our life," Nagi adds. from Economic Times https://ift.tt/2DEhyyM

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smsmediagrpchd · 1 year

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smsmediagrpchd · 1 year

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