Digital marketing online course in Mohali and Chandigarh | Param digital marketing
Digital Marketing Course – Learn Online and Save Money
Below is an outline of an online digital marketing course content. This content is a general guideline and can be adapted and expanded based on the specific needs of the course and the level of expertise of the learners. Learn Advanced Digital Marketing with DKI and DSA Ads only in 29999/– now – Join Now
Digital marketing online course in Mohali and Chandigarh.
Understanding digital marketing and its importance
Evolution of digital marketing
Digital marketing vs. traditional marketing
Key concepts and terminology
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Module 2: Website Planning and Development
Importance of a website in digital marketing
Domain registration and hosting
Website design principles and best practices
User experience (UX) and user interface (UI)
Mobile responsiveness and optimization
Introduction to Content Management Systems (CMS) like WordPress
Module 3: Search Engine Optimization (SEO)
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Understanding search engines and how they work
On-page SEO: Keyword research, Density and Proximity, meta tags and Description, headings, content and image optimization
Off-page SEO: Link building, backlinks, and domain authority, DA/PA Checking
Technical SEO: Website speed, site structure, and crawlability, Mobile Friendly, Security
Local SEO and Google My Business Page Optimization
Module 4: Content Marketing
Importance of quality content writing in the digital landscape
Creating a content writing strategy
Types of content: blog posts, articles, infographics, videos, etc.
Content promotion and distribution
Content analytics and measuring success
Module 5: Social Media Marketing
Overview of major social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr etc.)
Creating a social media strategy
Social media advertising and sponsored posts, Event Creating
Building and engaging with an online community
Social media analytics and performance tracking
Module 6: Email Marketing
Building an email marketing list
Creating effective email campaigns
Email marketing tools and platforms
Personalization and segmentation
Analyzing email marketing performance
Module 7: Pay-Per-Click (PPC) Advertising
Introduction to PPC Advertising and Google Ads
Creating PPC campaigns and ad groups
Keyword research and selection
Ad copywriting and A/B testing
Bid strategies and budget management
Module 8: Display and Banner Advertising
Understanding display advertising and its formats
Display advertising platforms (Google Display Network, etc.)
Targeting options for display ads
Designing effective banner ads
Display ad performance tracking and optimization
Module 9: Video Marketing
The rise of video content in digital marketing
Creating engaging video content
Video SEO and optimizing for platforms like YouTube
Video advertising and sponsored content
Analyzing video marketing metrics
Module 10: Analytics and Data-driven Marketing
Introduction to marketing analytics
Setting up Google Analytics and understanding key metrics
Data analysis for decision-making
A/B testing and conversion rate optimization (CRO)
Customer journey and attribution modeling
Module 11: Mobile Marketing
Mobile marketing trends and opportunities
Mobile app marketing and optimization
SMS marketing and push notifications
Mobile advertising and location-based marketing
Mobile analytics and tracking
Module 12: Digital Marketing Strategy and Planning
Developing a comprehensive digital marketing strategy
Integrating various digital marketing channels
Budget allocation and resource planning
Measuring ROI and KPIs for digital campaigns
Case studies and real-world examples
Module 13: Legal and Ethical Considerations
Privacy and data protection laws (e.g., GDPR)
Ethical practices in digital marketing
Dealing with online reviews and reputation management
Handling customer data responsibly
Module 14: Emerging Trends in Digital Marketing
Artificial Intelligence (AI) and machine learning in marketing
Voice search and voice-activated devices
Augmented Reality (AR) and Virtual Reality (VR) marketing
Influencer marketing and social media trends
Future outlook and staying ahead in the digital marketing landscape
Module 15: Final Project and Certification
Capstone project applying concepts learned throughout the course
Presentations and feedback sessions
Issuance of course completion certificates
Remember that this is just a general outline, and the content and depth of each module can be adjusted to suit the course’s duration, audience level, and objectives. Additionally, including practical exercises, case studies, and hands-on projects will enhance the learning experience. We provide 100% Job Placement after completion of Course.
Digital marketing online course in Mohali and Chandigarh.
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Why is SEO crucial in e-commerce?
The continual flow of new consumers and a core of devoted repeat customers are the lifeblood of e-commerce businesses. It’s tougher for your store to expand if there aren’t any new customers to generate new sales. Therefore, an SEO service in Chandigarh helps attract new customers more inclined to purchase from you. Gaining the trust and confidence of online customers with SEO enhances their lifetime worth to your company.
Here’s how these advantages affect your store-
Bring in more leads
SEO is the best strategy for bringing prospects to your website. A report claims that search is approximately 300% more effective than social media at driving traffic to content websites.
Likewise, search engine hits account for 39% of all e-commerce traffic. Simply said, SEO puts your company in front of people actively searching for it, increasing your sales opportunities.
Increase sales
You have a better possibility of increasing sales and profit as more people interested in your products click on your links. Backlinko revealed that search engine leads have a 14.6% close rate, demonstrating exactly how successful SEO brings in better sales.
That’s insanely fantastic when you consider the average conversion rate for e-commerce stores as 2–4%.
Reduces marketing expense
SEO is the marketing approach by an SEO company in India with the highest long-term return on investment (ROI). According to one study, technical SEO (including keyword research and site speed improvements) generates a 117% ROI. Surprisingly, content-based SEO generates even more, with an average ROI of 748%.
These statistics imply that SEO marketing will eventually pay for itself. In fact, it will often bring in substantially more than it costs, more than paying for itself.
Improves lead quality
SEO service in Chandigarh not only increases site traffic, but they also help pre-qualify leads. Too often, e-commerce sites receive clicks from consumers who aren’t ready to buy or aren’t confident that your store has the quality or reliability to suit their needs.
Unfortunately, simply clicking on your product pages will not provide them with essential information or assist them in going through your sales funnel. Instead, you can use SEO to determine exactly what those consumers want and deliver the information they require to decide.
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