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alittlefrenchtree · 3 years

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What would a good pr look like for you? Or, are there any principles you would suggest? I'm genuinely asking out of curiosity, cause we see so many things done badly (in a movie related industry), that even someone inexperienced like me can notice it all. You don't have to answer this if you don't feel comfortable, of course. Have a nice day :)

Hi there! Thank you for asking and for being so kind while doing it. I don't mind talking about this at all, don't worry 😊

I'm going to try to not take too long to answer but I already know I'm going to fail so I apologize in advance 😉 (edit after writing it: it's enormous, i'm so sorry. Hopefully, it's interesting. I'm crossing fingers for it to be at least readable 🤞).

Disclamer before I even try to start: I'm not a pr person (why do I even bother opening my mouth then? Idk either). I've already said it before but I always like a little bit of context, so. I'm not a pr person but I've studied (for about 3 seconds) fields close to pr or even directly related to pr in college, worked more or less close to a pr department (for about 3 other seconds) and have now been working... for let's say the other side of one fence for at least a good 5 minutes. I'm not close to pr people but I can see some effects of what they're doing on a regular basis. It's not pretty clear but i'm just saying that even if I'm not a pr person, I've been evolving around the field for a while, and even more than that, I've been watching (too) many public people from up close for way too many years. That doesn't make me an expert obviously, but I think it makes me at least someone who knows where to look and how to look in most cases. Obviously I won't say too many stupid things.

Ok, that being said.

In theory, a good pr move is a pr move that: a) reach its targeted audience in the way that was planned b) improve or doesn't hurt the image of the person/brand and c) make the people/entity who give the person/brand money happy (or at least, isn't hurting the rich people/brand's values). Some pr are more specifically designed for one or two of these goals, the three being the perfect combo.

I've said it before but it's always a important reminder that just a pr move not being good for me doesn't mean it's not a good pr move at all. It's most likely mean that I'm not in the targeted audience.

About principles... Again, I'm not sure if I can give a straight answer but, it's what I like about public relations. For me, even if of course you can learn things in theory, the beauty of pr is to completely adapt to the client. Trying to transpose pre-existing patterns on different people or different brands is not doomed to fail but, still in my opinion, very limited. So the only important principles for me are, a) to know (and respect) the audience you want to talk to and b) to not twist too much the identity of your client (whether it's a person, a person that has become a brand, or a brand).

The b) yet, is still debatable. If your client (person/person-brand/brand) is either shy or boring or extremely detestable or all of the above, you can think the only way to make them catchy is to completely twist them. For me, it could have been a good idea until... a few years ago. Before social media, twisting a nature for public image purpose could work. Before social media, public entities and audiences weren't talking that much together, so it was doable. Say I was an asshole singer in the 80's. All my pr people had to do is to make sure I appear somehow lovable during the 5 weeks a year I was promoting something (while all I was doing is around 2 things on tv, 3 things on radio and 5 things on written press) and I could be an asshole the rest of the year and nobody would know nothing about. At worst, someone would have a bad experience with me, but that someone would just talk about it to their four friends and two parents and that's about it. Or it would be a vague rumor, but no one would care that much. Like many things today, social media has changed things. Many public person have social media accounts, which means twisting the nature of the client is... way more complicated and more likely doomed to fail at some point. Of course you can be a public entity and not have any form of social media presence. First, it's going to be rarer with time because in the majority of the cases, it's shooting yourself (or your activity) in the foot. But even more importantly, not having social media account for yourself doesn't prevent you from their effects, because everyone else around you has social media accounts. Say I'm still an asshole singer in... say a post-covid world because otherwise it's too complicated. I'm still doing that 5 weeks promo tour to present my new album but this time, my agent is documenting everything on their own social media accounts to promote their own selves and work (because unlike me, they're smart and know social media are part of the business). During that tour, the media I'll interact with will probably be more plenty than the ones I would have met in the 80s because there are way more media than before. Every one of them has their own media accounts, for which they're going to create social media content (of backstage,...). Even more, some media are only social media based and will propose mostly content based on my personality. Remember that one person who had a bad experience with me in the 80's but had mostly no consequence? Now that person can share this with their 135 followers on Twitter who all have a RT button or on a post on their Instagram account and tagged their story on my account (if I have one) or on every fan account or on my agent account or on my mom account or everywhere people go when they want to lurk/stalk content about me. And well, you know the Internet, if 100 people knows, everyone knows. Even outside of my 5 weeks promo, every person I meet can morph into a viral story on the Internet. Which let me circle back to what I was saying in the first place. In a time where the flow of content is almost non-stop and the (media) public place is almost everywhere, having a pr strategy based on something dramatically opposed to who you are is tricky and not really viable in a long term. Especially when, in my opinion, you can work with everything in pr. You can adjust certain things, choose to hide some other parts, highlight other without changing everything. If you're good enough, you can make the most boring person relatable to an audience and work from that. I think the easiest way to make pr works is to based it on something real. Even if you then make it ten times bigger for public purpose, starting from something real makes everything easier.

When I wrote the post earlier, about public relations being interesting, I was mostly referring to what I see happening on Twitch and with streamers lately (if you're not familiar with this universe yet, just imagine a youtuber who only is only making live content and who mostly live on paid subscriptions from viewers instead of advertisement). It's nothing revolutionary, but I do appreciate the predominant transparency I hear in some of them. Yet again, because of the nature of their activity, transparency with their audience is in itself a good pr move. When you've spent 9hours a day, 6days a week live streaming for an audience without any edit or filter, transparency is often required. But still, it was really refreshing to hear that guy, who is and has been considered as the number one streamer in France for many years having that kind of speech. He was explaining how this thing he did hadn't making him earn any money but was good for his image and how that other thing he did was for money and many others things like these. And you find out that thing that could be badly perceive by the audience (such as doing something for money when you are supposed to have a job of passion) isn't at all perceive as so when you're explaining it to the audience and why you're doing it, where the money goes next and what you're going to do with it, etc.

What I like about pr is that, the possibilities of creativity are endless. Especially now, with all the new (that aren't that new anymore) technologies and the internet and the social media and the fact that everybody with a smartphone or an internet access is reachable from anywhere in the world. When I see something as the Travis Scott event on Fortnite and I see that you can virtually gather together 28 millions of people from all over the world for a concert (especially during a global pandemic), it's like, fucking mind-blowing and absolutely genius in so many levels. When we talk about pr, I wish people would think about stuff like events like that instead of just a set up lie or something to mislead the audience or something. But it also comes from pr people and teams and from public people themselves to not see pr as a mean to an end (selling something to an audience, making some rich people happy, etc.) but as a science as much as an art, and an occasion to produce something interesting, exciting and to create emotions.

Have a nice day/everning/night as well, Nonny. Thank you for stopping by 💜

#alft asks

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sillytorch · 4 years

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Been posting either very reblogs or reblogs of my RWBY art from my art blog for the past few months huh?

Alright, I’mma be real w/ you guys:

While I love the show and will keep watching it as well as having some of my own content coming soon, at the same time... I’m not interested in discussions related to V8... especially since:

1. it’s going to be a very long volume and probably the darkest volume to date based on what the writers and the VAs have been saying about it.

2. I’m honestly terrified about what they’re gonna do to Neo in the show b/c “We added her in the show b/c Cinder having a partner in Atlas would be so cool” and I have a gut feeling that she’s going to die very similarly to Roman where her death’s gonna be treated like a joke despite her tragic villain status. And as someone who not only loves her character but also got into RWBY b/c of her, I feel like if she dies, I might not be as invested in the show as I am now. I’m not gonna drop the show or flat out hate it, but my interest in it is gonna wane.

Also, you guys know how much I love Roman and Neo and yearn for content of them but also... I’m not satisfied w/ the only Roman content being that RWBY manga that bastardized his character and cut out his relationship w/ Neo and knowing RT if we see Neo in other content, chances are CINDER’S gonna tag along and you guys already know how I feel about their partnership. Like at this point, I’m kinda hopeless on there being anymore Roman content, let alone Neo and Roman content solely b/c of those reasons. Not to mention, I don’t have the energy to engage in discourse over their relationship.

Not to mention, last hiatus, I was very depressed and turned to the fndm/rwby content for comfort and you know what I got?

People with the coldest dumbest takes about my faves, RT having a PR problem once a month, people on the RWBY Reddit (don’t fucking go there, they are dicks!) getting pissy b/c I wanted Roman in BBTAG after Neo was announced, No Chibi (so like the last good Roman content gone), and other bullshit going on in the fndm.

OF FUCKING COURSE, I wouldn’t wanna engage in heavy discussions and discourse when last hiatus was awful for me and I’m in an even worse mood than ever thanks to this year being absolute shit!

I’m gonna stress myself out over stupid fndm bull bull just cuz of some stranger on the internet having the most asinine takes regarding MY favorite characters? I’m gonna stress myself out b/c some nobody on Youtube posted yet another video about how RWBY is awful and that if you even like it or like anything from RT then you’re an idiot? And despite the fact that everyone says not to give these kinds of people attention, people still wanna keep on talking about them anyways??

Will I draw more RWBY content? Of course! I have two projects related to it that I wanna release sometime before V8. Do I wanna get involved in heavy theories and discussions about what’s gonna happen in the show when V8 is going to be super dark and the fact that my fave might die? No. Nor do I wanna deal with whatever drama and discourse is going on in the fndm for the sake of my mental health. Not to mention, I got personal works to work on too.

#mine #don't r/b #idk how to do a tl;dr cuz my thoughts are so disjointed #but the best i can sum it up is that my blog's not that active cuz:#don't wanna get involve in discussions/theories about the show cuz i'm not feeling very hot about a dark volume or my fave possibly dying #last hiatus was hell for me mentally and emotionally #rvvby art will still keep on going but i have stuff to do too so yeah

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maggamaggamagga · 7 years

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livejournal is dead so it’s time to process all those kuh-razy emotions from this kuh-razy fucking span of time in an inevitably lengthy text post!!!

the day of graduation I nearly cried over the program in shame and panic bc it disclosed i would need to complete summer credits before officially graduating, and it also disclosed of the lack of what i’d achieved in scores, academics, etc. and who won what from competitive scholarships. i had nothing, no cum laude, no scholarships mentioned on paper, the grant i won wasn’t mentioned in the program (other grants were) and i panicked momentarily thinking i’d made the whole thing up and others would think i did, too, and hate me. and that just added to the panic bc i assumed that would be what i’m remembered as -- a continued fuck up, someone who never should have been here, mediocre-at-best, “she tried, but isn’t really worth anything but pity,” someone headed nowhere --- someone who didn’t deserve the degree. or a life, for that matter.

i wouldn’t say i’m as suicidal as i was when i was young, where every waking thought had to be dedicated to convincing myself to stay alive, but i skirted along seeing myself at my cruelest to myself this semester. there was a voice that found nonstop excuses to say, “this is why you don’t deserve to live,” “this is why you have to kys,” “this world is better for you not being in it,” “you are the most hated, most pathetic person in this department and you have to die before everyone decides to punish you for daring to be a part of it,” etc. there were times i had an irrational part of me reeling, convinced my art was so bad that people were planning on killing me or hiring hits out on me.

it’s been very hard. what nobody says about abuse recovery is that every ugly word and wound that shaped who you are is going to get a lot louder because you have to rearrange all the coping mechanisms that kept you alive and find out your bedrock is harsh, cruel, and driving bc it knew nothing else.

how do you rewrite the fundamental truth of who you think you are? i’ve spent the past year in therapy working aggressively on how the abuse and abandonment that raised me sculpted the foundation of everything i am.

relapsing is hard. it was almost harder than the abuse itself, in a way, bc there’s a part of you that just wants/needs that time of your life to be over. you have this belief that you grew out of it, or you stopped being terrible enough to deserve it, or you embrace that the world is safer than your younger self knew. none of these things are true. it hurts a lot to realize (especially when repressed memories come back and you have Adult Knowledge and you know how people just gravitate towards victims to revictimize and re-use and re-abuse them again and again because those are the only cycles they know or they’re too predatory to care.)

i was told by a lot of people that i should feel something prideful and amazing because i graduated and all that symbolizes, especially since i missed my high school graduation ceremony and i’m four years late to finishing undergrad, but i just felt shame, panic, and exhaustion. i graduated late, i couldn’t even manage cum laude (and by extension, the fact that i never earned an A in a studio course means there’s Proof Positive I’m a worse artist than everyone), nothing i did was worth recognizing in the program, there was no departmental recognition, i got no scholarships worth recognizing in the program.

i remembered being beaten so hard i couldn’t see or hear for a while and being threatened with a knife and begging for my life based on arbitrary achievement. unpredictable achievements and actions. and it sucked to sit in the hall cycling through those memories and trying to calm down and repair the damaged connection that was stealing away the joy i wish i’d had.

“i’m not going to die for not being the absolute best at everything. that part of my life is over. there’s nobody there anymore who is going to endanger my well-being because i’m not perfect.” -------- but you signed up for a career where you live and die by people noticing your work, and you’re so thoroughly outdone by your classmates, friends, and underclassmen that you’re hosed.

“my career is built on persistence, time, and hard work, not just raw talent. i have a chance as long as i keep working hard and keep being persistent.” -------- but look, you’re old, uncreative, incompetent, and irrelevant. nobody has anything nice to say in crit or social media and you have no following for your work. it’s not worth RT’ing or reblogging or even looking at, while your classmates and peers earn a ton of RTs and follows and nice comments! you shouldnt even be posting on social media, people will be out to get you for being so disgusting publicly.

“i was raised in such a way that i had to much more keenly pay attention to criticism than praise, because doing something wrong was a literal question of life or death, so i literally don’t have the headspace and wiring to value or notice praise or doing well.” --------- that’s a bullshit excuse for you performing so abhorrently below your classmates and you know it. you need to work 10x-100x more than them to reach their level. otherwise you really should just be planning on killing yourself, do you really think you’re worth life otherwise?

it’s endless. i don’t want to confront my brain being like this forever. i’m working on it. i’m very tired. i broke free of a 25 year long abusive situation and started doing the sweat to recover more fully than i ever have but it’s hard to go through all of that recovery when you’re finishing your last year of school and Do Fucking Everything and Set Extremely High Expectations Of Yourself (to offset your inherent terribleness) and it just mashes into a big ball of stress, self-loathing, and no breaks from anything. i was hoping graduation meant i could finally chill a little bit in terms of That Way I Talk To Myself because look! i finally did it!!! but it doesn’t work like that -- the same way nothing i did was good enough to keep me safe and make me worth love to my parents and grandmother, nothing i do is good enough to make That Part Of Me be satisfied and shut the fuck up and give me some peace.

i don’t know how to convince myself i’m enough, i’m worthwhile, i’m okay, there’s nothing wrong with me, and i do enough. if i’m abandoned, that’s not my problem. if i’m not a priority to someone, that’s just how life is sometimes, not any reflection of me being disgusting. if i’m single, it’s because of willful choice and sexuality, not because i’m too disgusting and intolerable to have any smidgen of loveability.

i just want peace. i want this storm to quiet for just a little fucking bit. i want these scars on my psyche and body to be gone already.

#cw: suicide #cw: abuse #cw: ptsd and trauma and all that yada yada #you know the usual spread from me lmao

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