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cryptotechnews24 · 11 months

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Nike's .SWOOSH Collaborates with Fortnite for Virtual Sneaker Experience

Nike's Web3 community platform, .SWOOSH, has joined forces with the immensely popular online multiplayer game Fortnite to introduce a unique virtual experience. This collaboration brings an extensive audience to Nike's .SWOOSH, leveraging Fortnite's staggering user base of over 240 million individuals who have logged into the game in the past 30 days alone.

Airphoria: A Sneaker Enthusiast's Dream

One of the highlights of this partnership is the launch of "Airphoria," a joint effort between Nike, Epic Games (the creator of Fortnite), and the branded game builder Beyond Creative. Available exclusively within Fortnite until June 27, this island allows players to immerse themselves in a digital environment where they can earn coveted digital sneakers.

The Air Max 1 '86 Back Bling: A Reward for Players

Any Fortnite player who spends a minimum of 10 minutes exploring the Airphoria island will receive the Air Max 1 '86 Back Bling, a digital sneaker accessory. This exclusive reward can be claimed through Nike's .SWOOSH platform as an "achievement." It's important to note that achievements are non-transferable and lack monetary value.

Nike's Expanded Collaboration with Fortnite

The collaboration between Nike and Fortnite doesn't stop at the Airphoria experience. Nike has also introduced several other digital items in partnership with the game, such as the Airie and Maxxed Out Max outfits, which players can acquire from the Fortnite Item Shop. To enhance the overall gaming and sneaker collecting experience, players are encouraged to link their Epic Games and .SWOOSH accounts. By doing so, they gain priority access to a forthcoming .SWOOSH Air Max virtual collection. According to Epic Games, this account linkage enables seamless integration of virtual goods, including Fortnite skins and Nike achievements, across different platforms.

The Role of BitGo: Crypto Custody Provider

.SWOOSH relies on BitGo, a reputable crypto custody firm, as its third-party wallet provider. This partnership ensures secure storage and management of digital assets associated with Nike's .SWOOSH platform, including digital sneakers and other collectibles.

NFT Sneakers: Our Force 1 Collection

Recently, .SWOOSH introduced its inaugural collection of non-fungible token (NFT) sneakers called Our Force 1. Despite facing occasional delays, the collection achieved remarkable success, surpassing $1 million in primary sales. According to data from Polygonscan, the collection consists of 62,250 OF1 boxes, priced at $19.82 each. It's worth mentioning that the author of this article is a proud owner of one of these exclusive NFT sneakers. On June 15, Nike allowed NFT holders to unveil their digital collectibles, offering a glimpse into future rarity traits and potential utility. .SWOOSH emphasizes that certain Nike digital collectibles provide unique advantages, such as access to limited physical product drops, live experiences, video game integration, and more.

Expanding Digital Creations: Nike's Collaboration with EA Sports

In a bid to extend the reach of its digital creations, Nike's digital arm, Nike Virtual Studios, recently partnered with EA Sports, a renowned video game developer. Through this collaboration, digital assets from Nike's .SWOOSH platform will find their way into the EA Sports gaming ecosystem. EA Sports, a division of Electronic Arts, publishes popular games like FIFA and Madden NFL, among others.

Conclusion

The collaboration between Nike's .SWOOSH and Fortnite has created an extraordinary virtual experience for gamers and sneaker enthusiasts alike. Through Airphoria and other digital offerings, players have the opportunity to earn exclusive digital sneakers, with achievements and rewards accessible via .SWOOSH. Moreover, the integration of Nike's digital creations into the EA Sports gaming ecosystem promises further excitement and possibilities for fans of both brands. As Nike continues to expand its presence in the digital realm, it demonstrates a forward-thinking approach that bridges the worlds of fashion, gaming, and technology. For more articles visit: Cryptotechnews24 Source: coindesk.com