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kwantified · 4 years

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nct dream on social media!

excluding weibo, messenger apps, and dating apps

note: this is purely my personal opinion. kinda inspired by my irls :)

mark

he loves to share what he does when he can

on instagram he’s the kinda guy who isn’t really... there

busy boy finding out about news a whole week late

when he posts stories it’s usually like... super vague pictures of music or lyrics he’s working on

probably one or two basic shots of food

AND ESPECIALLY

shares what he’s listening to on spotify I Kid You Not

if mark lee posts a story it’s probably going to be what he’s listening to on spotify

he’s more active on twitter because uh

memes

mostly quoted retweets tbh

his replies are always just “HAHAHAHAHA” or “LMAOOOO” and some goofy one-liner

has mutuals on stan twt because he likes to steal the memes

it’s honestly like ????

tweets mostly in english but korean is always there

you would find him laughing his ass off and why? because one of his mutuals tweeted something off of punhub

“can you perform under pressure?”

“no, but i can perform bohemian rhapsody”

“doctor, it hurts when i do this”

“then don’t do that”

I SWEAR TO GOD THIS DUDE HAS THE FUNNIEST TL

not only because of punhub trust me

he’s mostly on local twt just on about netflix shows and music because he doesn’t have enough to time rlly branch out into one community other than his own

has tried uploading his works on soundcloud but just feels more comfortable uploading covers and stuff on youtube

he’d accidentally get in everyone’s recommended because hey here’s a talented man on the guitar who’s goofy and cute

BUT ANYWAYS

overall since he’s a very busy person he’s not too active, but social media kind of gives him a little laugh every once in a while so that’s great

renjun

say it with me, instagram

the prettiest golden hour selfies

your resident pretty boy

says he Doesn’t Care About Fashion but then posts a body shot of his fit smh

can’t complain because he’s mad fine let’s be real here

he has an account for every single social media out there but isn’t always active on every account

i swear to god he;s made a linkedin account

the way he’s probably made a mf foursquare account…

he’s just such an all-around sociable guy he just has mutuals everywhere

i mean the entertainment industry is all about connections so

go get it reonjeon!

makes an appearance in everyone’s social media like he’s EVERYWHERE

jaemin’s instagram? check. jisung’s tiktok? check! chenle’s twitter? check. he’s in everyone’s mentions fr

his stories are always reposts of other posts and of the stories he’s tagged in

work socmed! he makes his career look so comfy and homey from his posts and stories

was one of those guys who used to be super active on snapchat but gave up after insta stories became a thing

mans stalks more people than you think… he’s just a sly dude

not in a creepy way ofc he just gets pretty lost within the internet

you could actually play any trending tiktok audio and you’d hear him sing along every word in the background… what has this mf been doin??? uhm???

sends posts he thinks are funny to ig and twt gcs

mostly to jisung because he’s the only one who actually leaves SOME sort of reaction whether it be double tapping the text or going ㅎㅎㅎㅎㅎ

likes to visit pinterest every once in a while because it’s like a nice eye cleanse

it’s also good outfit and food inspiration in the cases that he feels like creating something non career related

in general he just likes looking for new ideas and sometimes pinterest is just a great outlet for a visual layout like that

renjun and jisung, THESE TWO

they scour the internet together

goin wild with the crack videos with jisung

jeno

this dude is nowhere

like. he has thousands of followers on instagram and for WHAT

twitter page: empty

snapchat: gave up after insta stories

insta stories: DOESN’T EVEN POST SO WHAT’S THE POINT

but he’s like almost always actively liking everything on your timeline

like... every post on your feed is “liked by jeno and xx others”

WHERE IS THIS DUDE

texting him becomes a game through all the different dm platforms online

like will he open his twitter dms today or will he only answer if you furiously facetime him

some days it’s katalk and somedays he just chooses to ignore you

PURPOSELY SO YOU HAVE TO CALL HIM

anyways when he does post on instagram it’s usually just his surroundings and daily activities

or his cats

yeah

does a lot of things with his friends so you’ll probably find him tagged in the dreamies’ stories

but not anywhere else for some reason

he’s more active on twitter!

he kind of feels more relaxed on twitter since it isn’t based on images

tweets out of context things

like a random “fml” out of nowhere and you’re like okay i guess

pretty vague too

doesn’t really make an effort to make any mutuals because it’s kind of like a vent place for him

stays on private

friends only so... about 30 followers and that’s it

people who follow his Instagram don’t really know his twt so it relieves him a bit

food videos on youtube

not mukbangs but like

very nice cooking videos

like have y’all heard of Nino’s Kitchen

he loves that shit BET

the greatest mix between dry sarcasm, humorous attacks and beautiful food

mans just likes real life interactions i guess

haechan

youtube addict!

gamer haechan

he could spend DAYS on youtube and just forget about time and space altogether

just finds the best rabbit holes to go into from music to snails to gaming to fancams

also on tiktok but his tiktok is on instagram ya feel

finds it stupid but so, so entertaining

loves watching those makeup and art tiktoks because they’re so well done

humor tiktoks on his explore page

number one edit fanatic

mans loves watching edits on instagram and how they’re so well made like

he’s truly one to appreciate art

his stories are uploaded on the weirdest times of day

want a video of him serenading the camera at two in the morning? sign yourself up

twitter is lowkey his diary

he just tweets whatever is happening all day errday

sometimes he completely forgets about the existence of twitter altogether so there are days where he’s on twitter every second but there are weeks where it’s just CRICKETS

loves to listen to other people’s playlists

open to new vibes (but no hateful vibes!)

still does snapchat streaks... hm

and who might he be talking to?

his snapchat streaks are always the same shot of the window or some scenery from his apartment

the kind of guy who snaps you until goddamn 4am

make room for online boyfriend hyuck

goes on twitch for the fun of it when he’s too busy to play

finds it real satisfying to just see the streamers engage with the audience while being real good at what they do

either way he’s just always on youtube but when he isn’t he’s usually just consuming content instead of uploading content

but when he does post anything it’s like quality!!

jaemin

unlike jeno, this man is EVERYWHERE

and when i mean everywhere i mean he’s also on letterboxd (!!!) and soundcloud

maybe this is just an excuse for me to force the jaemin film and photography student agenda

this man has customised every part of every profile on social media

except for linkedin

folks, his instagram is just pictures of everyone else but him

even on soundcloud his self-written songs are sung by other members in nct

his insta stories are the only place you can actually hear his voice

insta stories are just food and friends

and by friends i mean wtf moments at the dream dorm

memes all over twitter

steals memes pretty regularly

like he’d always like the tweets before stealing and those tweets would always end up in your tl so whenever he uses those memes in your convos it’s just like

aHa i see

posts “mood” tweets

mostly replies to other people rather than making his own tweets

loves to do deep dives on youtube because he always discovers the cutest music

also gets the best inspiration from youtube

has a few favourite youtubers and genuinely appreciates their content

again, inspiration

watches lots of movies but doesn’t really leave any reviews so he just gives a few stars (or none) on letterboxd

the kind of guy who’s glued to his phone

i don’t blame him

his phone is full of content

still on snapchat apparently

but he’s the kind of dude that just sends streaks every day and updates his snapchat story like never

his streaks... lmao

usually goes for a black screen with a plain “s” or just a random shot of his bedsheets

but if he considers you a close friend he might get distracted and send you a bunch of videos of him playing with filters

he really does think they’re quite the fascination

maybe he’s just bored lol social media is pretty expansive

chenle

he’s like jeno but gives less fucks

so... instagram and twitter are equally chaotic

such a mood

just makes you go WHAT IS THIS DUDE UP TO

this dude is usually just Chillin

and he gets bored so he just brain farts into twitter

whenever there’s a basketball game he’s watching he’ll fill your entire timeline with out of context reactions

also kind of a random out of context dude who posts things at the weirdest times of the day/night

doesn’t give enough fucks to go on private

gets a lot of followers on twt solely because so many people find his life so fascinating like hm...

what might zhong chenle be doing at this time of day

on instagram it’s kind of a different story because uh he might have to think twice about whether or not he wants a certain picture on his feed

but then again, no fucks

so he’s like meh okay sure i’ll post it

pics of food and places he’s been to and laid back selfies and #tbt type beat

NOT WAYV’S TURN BACK TIME I MEAN THROWBACK THURSDAY

but he does a lot of promo for nct and wayv

get that bag boy!

chenle on instagram is like hyuck on twitter: he can go weeks being completely inactive but one day he suddenly remembers the existence of instagram and posts five pictures in a day

all with either no caption or like the vaguest “ㅋㅋㅋㅋㅋ” or “哈哈哈哈”

if y’all have seen his weibo then y’all would know his twt would be filled with “哈哈哈哈哈”

mentions everyone (especially jisung) in each and every single one of his insta stories

replies to random comments

eternal chenle menpa how bout that

goes on wattpad and ao3 for the fun of it

actually kind of enjoys some of the work on wattpad... his fav trope is enemies to lovers

that one mutual that casually likes all your tweets

he would literally spam like all your pictures/tweets as soon as you guys become mutuals and it’s sweet

comments on everything

always dragged in jisung’s tiktok antics

knows all the tiktok dances by heart even though it looks like he’s so unbothered

thinks tiktok is cringey but HIGHKEY gets into it

jisung

now this dude is on tiktok but he doesn’t really fetch for clout

he likes doing short freestyles

the challenges are cool too and he’s had a few mutuals on tiktok so that’s nice

but this dude screams TWITTER and YOUTUBE

watches shit like vox and jubilee because it’s so interesting to him

has been through a vsauce phase but eventually got bored because they didn’t upload a lot

youtube is there for his deep dives and curiosities

also is subscribed to a lot of youtubers so his recommended page is super diverse

comments on videos with the most candid thoughts

youtube has been a big part of him honestly especially as a child who didn’t really get a formal education

he’s just kind of learning from the internet

doesn’t bother with instagram because... he can post pictures on twt too...

eventually gets instagram anyways so

the pictures/videos jisung sends on lysn bubble are literally his insta feed

but on twitter he’s just kind of vibin

says he goes on twt 5 times a day so there we go

likes those generational tweets and tiktoks that go like

“kids born after 2005 will never understand this”

his retweets bruv

he just retweets funny one liner replies from viral tweets

also keeps up with the news (ehem this was the boy on the political section of daily korean news let’s hear it)

rather than just korea he’s pretty interested in international news too so he’s a pretty outspoken guy

doesn’t really do a lot of tweeting himself though since he just kind of goes “헐” or “대박” or “ㅋㅋㅋㅋㅋ”

him and renjun are youtube buddies just because. yes.

usually spirals into crack compilations

like renjun, he’s also seen pretty often in other members’ mentions

ESPECIALLY CHENLE THIS DUDE WONT SHUT UP ABOUT JISUNG

but he honestly really likes being mentioned and being active online because he’s spent most of his life either practicing or online so

feels like home huh

kinda gen z spirit there lmao

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path-of-my-childhood · 4 years

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Billboard Woman of the Decade Taylor Swift: 'I Do Want My Music to Live On'

By: Jason Lipshutz for Billboard Magazine Date: December 14th issue

In the 2010s, she went from country superstar to pop titan and broke records with chart-topping albums and blockbuster tours. Now Swift is using her industry clout to fight for artists’ rights and foster the musical community she wished she had coming up.

One evening in late October, before she performed at a benefit concert at the Hollywood Bowl in Los Angeles, Taylor Swift’s dressing room became - as it often does - an impromptu summit of music’s biggest names. Swift was there to take part in the American Cancer Society’s annual We Can Survive concert alongside Billie Eilish, Lizzo, Camila Cabello and others, and a few of the artists on the lineup came by to visit.

Eilish, along with her mother and her brother/collaborator, Finneas O’Connell, popped in to say hello - the first time she and Swift had met. Later, Swift joined the exclusive club of people who have seen Marshmello without his signature helmet when the EDM star and his manager stopped by.

“Two dudes walked in - I didn’t know which one was him,” recalls Swift a few weeks later, sitting on a lounge chair in the backyard of a private Beverly Hills residence following a photo shoot. Her momentary confusion turned into a pang of envy. “It’s really smart! Because he’s got a life, and he can get a house that doesn’t have to have a paparazzi-proof entrance.” She stops to adjust her gray sweatshirt dress and lets out a clipped laugh.

Swift, who will celebrate her 30th birthday on Dec. 13, has been impossibly famous for nearly half of her lifetime. She was 16 when she released her self-titled debut album in 2006, and 20 when her second album, Fearless, won the Grammy Award for album of the year in 2010, making her the youngest artist to ever receive the honor. As the decade comes to a close, Swift is one of the most accomplished musical acts of all time: 37.3 million albums sold, according to Nielsen Music; 95 entries on the Billboard Hot 100 (including five No. 1s); 23 Billboard Music Awards; 12 Country Music Association Awards; 10 Grammys; and five world tours.

She also finishes the decade in a totally different realm of the music world from where she started. Swift’s crossover from country to pop - hinted at on 2012’s Red and fully embraced on 2014’s 1989 - reflected a mainstream era in which genres were blended with little abandon, where artists with roots in country, folk and trap music could join forces without anyone raising eyebrows. (See: Swift’s top 20 hit “End Game,” from 2017’s reputation, which featured Ed Sheeran and Future.)

Swift’s new album, Lover, released in August, is both a warm break from the darkness of reputation - which was created during a wave of negative press generated by Swift’s public clash with Kanye West and Kim Kardashian-West - as well as an amalgam of all her stylistic explorations through the years, from dreamy synth-pop to hushed country. “The skies were opening up in my life,” says Swift of the album, which garnered three Grammy nominations, including song of the year for the title track.

She recorded Lover after the Reputation Stadium Tour broke the record for the highest-grossing U.S. tour late last year. In 2020, Swift will embark on Lover Fest, a run of stadium dates that will feature a hand-picked lineup of artists (as yet unannounced) and allow Swift more time off from the road. “This is a year where I have to be there for my family - there’s a lot of question marks throughout the next year, so I wanted to make sure that I could go home,” says Swift, likely referencing her mother’s cancer diagnosis, which inspired the Lover heart-wrencher “Soon You’ll Get Better.”

Now, however, Swift finds herself in a different highly publicized dispute. This time it’s with Scott Borchetta, the head of her former label, Big Machine Records, and Scooter Braun, the manager-mogul whose Ithaca Holdings acquired Big Machine Label Group and its master recordings, which include Swift’s six pre-Lover albums, in June. Upon news of the sale, Swift wrote in a Tumblr post that it was her “worst case scenario,” accusing Braun of “bullying” her throughout her career due to his connections with West. She maintains today that she was never given the opportunity to buy her masters outright. (On Tumblr, she wrote that she was offered the chance to “earn” back the masters to one of her albums for each new album she turned in if she re-signed with Big Machine; Borchetta disputed this characterization, saying she had the opportunity to acquire her masters in exchange for re-signing with the label for a “length of time” - 10 more years, according to screenshots of legal documents posted on the Big Machine website.)

Swift has said that she intends to rerecord her first six albums next year, starting next November, when she says she’s contractually able to - in order to regain control of her recordings. But the back-and-forth appears to be nowhere near over: Last month, Swift alleged that Borchetta and Braun were blocking her from performing her past hits at the American Music Awards or using them in an upcoming Netflix documentary - claims Big Machine characterized as “false information” in a response that did not get into specifics. (Swift ultimately performed the medley she had planned.) In the weeks following this interview, Braun said he was open to “all possibilities” in finding a “resolution,” and Billboard sources say that includes negotiating a sale. Swift remains interested in buying her masters, though the price could be a sticking point, given her rerecording plans, the control she has over the licensing of her music for film and TV, and the market growth since Braun’s acquisition.

However it plays out, the battle over her masters is the latest in a series of moves that has turned Swift into something of an advocate for artists’ rights, and made her a cause that everyone from Halsey to Elizabeth Warren has rallied behind. From 2014 to 2017, Swift withheld her catalog from Spotify to protest the streaming company’s compensation rates, saying in a 2014 interview, “There should be an inherent value placed on art. I didn’t see that happening, perception-wise, when I put my music on Spotify.” In 2015, ahead of the launch of Apple Music, Swift wrote an open letter criticizing Apple for its plan to not pay royalties during the three-month free trial it was set to offer listeners; the company announced a new policy within 24 hours. Most recently, when she signed a new global deal with Universal Music Group in 2018, Swift (who is now on Republic Records) said one of the conditions of her contract was that UMG share proceeds from any sale of its Spotify equity with its roster of artists - and make them non-recoupable against those artists’ earnings.

During a wide-ranging conversation, Billboard’s Woman of the Decade expresses hope that she can help make the lives of creators a little easier in the years to come - and a belief that her behind-the-scenes strides will be as integral to her legacy as her biggest singles. “New artists and producers and writers need work, and they need to be likable and get booked in sessions, and they can’t make noise - but if I can, then I’m going to,” promises Swift. This is where being impossibly famous can be a very good thing. “I know that it seems like I’m very loud about this,” she says, “but it’s because someone has to be.”

While watching some of your performances this year - like SNL and NPR’s Tiny Desk Concert - I was struck by how focused you seemed, like there were no distractions getting in the way of what you were trying to say. That’s a really wonderful way of looking at this phase of my life and my music. I’ve spent a lot of time re-calibrating my life to make it feel manageable. Because there were some years there where I felt like I didn’t quite know what exactly to give people and what to hold back, what to share and what to protect. I think a lot of people go through that, especially in the last decade. I broke through pre-social media, and then there was this phase where social media felt fun and casual and quirky and safe. And then it got to the point where everyone has to evaluate their relationship with social media. So I decided that the best thing I have to offer people is my music. I’m not really here to influence their fashion or their social lives. That has bled through into the live part of what I do.

Meanwhile, you’ve found a way to interact with your fans in this very pure way - on your Tumblr page. Tumblr is the last place on the internet where I feel like I can still make a joke because it feels small, like a neighborhood rather than an entire continent. We can kid around - they literally drag me. It’s fun. That’s a real comfort zone for me. And just like anything else, I need breaks from it sometimes. But when I do participate in that space, it’s always in a very inside-joke, friend vibe. Sometimes, when I open Twitter, I get so overwhelmed that I just immediately close it. I haven’t had Twitter on my phone in a while because I don’t like to have too much news. Like, I follow politics, and that’s it. But I don’t like to follow who has broken up with who, or who wore an interesting pair of shoes. There’s only so much bandwidth my brain can really have.

You’ve spoken in recent interviews about the general expectations you’ve faced, using phrases like “They’ve wanted to see this” and “They hated me for this.” Who is “they”? Is it social media or disparaging think pieces or... It’s sort of an amalgamation of all of it. People who aren’t active fans of your music, who like one song but love to hear who has been canceled on Twitter. I’ve had several upheavals of somehow not being what I should be. And this happens to women in music way more than men. That’s why I get so many phone calls from new artists out of the blue - like, “Hey, I’m getting my first wave of bad press, I’m freaking out, can I talk to you?” And the answer is always yes! I’m talking about more than 20 people who have randomly reached out to me. I take it as a compliment because it means that they see what has happened over the course of my career, over and over again.

Did you have someone like that to reach out to? Not really, because my career has existed in lots of different neighborhoods of music. I had so many mentors in country music. Faith Hill was wonderful. She would reach out to me and invite me over and take me on tour, and I knew that I could talk to her. Crossing over to pop is a completely different world. Country music is a real community, and in pop I didn’t see that community as much. Now there is a bit of one between the girls in pop - we all have each other’s numbers and text each other - but when I first started out in pop it was very much you versus you versus you. We didn’t have a network, which is weird because we can help each other through these moments when you just feel completely isolated.

Do you feel like those barriers are actively being broken down now? God, I hope so. I also hope people can call it out, [like] if you see a Grammy prediction article, and it’s just two women’s faces next to each other and feels a bit gratuitous. No one’s going to start out being perfectly educated on the intricacies of gender politics. The key is that people are trying to learn, and that’s great. No one’s going to get it perfect, but, God, please try.

At this point, who is your sounding board, creatively and professionally From a creative standpoint, I’ve been writing alone a lot more. I’m good with being alone, with thinking alone. When I come up with a marketing idea for the Lover tour, the album launch, the merch, I’ll go right to my management company that I’ve put together. I think a team is the best way to be managed. Just from my experience, I don’t think that this overarching, one-person-handles-my-career thing was ever going to work for me. Because that person ends up kind of being me who comes up with most of the ideas, and then I have an amazing team that facilitates those ideas. The behind-the-scenes work is different for every phase of my career that I’m in. Putting together the festival shows that we’re doing for Lover is completely different than putting together the Reputation Stadium Tour. Putting together the reputation launch was so different than putting together the 1989 launch. So we really do attack things case by case, where the creative first informs everything else.

You’ve spoken before about how meaningful the reputation tour’s success was. What did it represent? That tour was something that I wanted to immortalize in the Netflix special that we did because the album was a story, but it almost was like a story that wasn’t fully realized until you saw it live. It was so cool to hear people leaving the show being like, “I understand it now. I fully get it now.” There are a lot of red herrings and bait-and-switches in the choices that I’ll make with albums, because I want people to go and explore the body of work. You can never express how you feel over the course of an album in a single, so why try?

That seems especially true of your last three albums or so. “Shake It Off” is nothing like the rest of 1989. It’s almost like I feel so much pressure with a first single that I don’t want the first single to be something that makes you feel like you’ve figured out what I’ve made on the rest of the project. I still truly believe in albums, whatever form you consume them in - if you want to stream them or buy them or listen to them on vinyl. And I don’t think that makes me a staunch purist. I think that that is a strong feeling throughout the music industry. We’re running really fast toward a singles industry, but you got to believe in something. I still believe that albums are important.

The music industry has become increasingly global during the past decade. Is reaching new markets something you think about? Yeah, and I’m always trying to learn. I’m learning from everyone. I’m learning when I go see Bruce Springsteen or Madonna do a theater show. And I’m learning from new artists who are coming out right now, just seeing what they’re doing and thinking, “That’s really cool.” You need to keep your influences broad and wide-ranging, and my favorite people who make music have always done that. I got to work with Andrew Lloyd Webber on the Cats movie, and Andrew will walk through the door and be like, “I’ve just seen this amazing thing on TikTok!” And I’m like, “You are it! You are it!” Because you cannot look at what quote-unquote “the kids are doing” and roll your eyes. You have to learn.

Have you explored TikTok at all? I only see them when they’re posted to Tumblr, but I love them! I think that they’re hilarious and amazing. Andrew says that they’ve made musicals cool again, because there’s a huge musical facet to TikTok. [He’s] like, “Any way we can do that is good.”

How do you see your involvement in the business side of your career progressing in the next decade? You seem like someone who could eventually start a label or be more hands-on with signing artists. I do think about it every once in a while, but if I was going to do it, I would need to do it with all of my energy. I know how important that is, when you’ve got someone else’s career in your hands, and I know how it feels when someone isn’t generous.

You’ve served as an ambassador of sorts for artists, especially recently - staring down streaming services over payouts, increasing public awareness about the terms of record deals. We have a long way to go. I think that we’re working off of an antiquated contractual system. We’re galloping toward a new industry but not thinking about re-calibrating financial structures and compensation rates, taking care of producers and writers. We need to think about how we handle master recordings, because this isn’t it. When I stood up and talked about this, I saw a lot of fans saying, “Wait, the creators of this work do not own their work, ever?” I spent 10 years of my life trying rigorously to purchase my masters outright and was then denied that opportunity, and I just don’t want that to happen to another artist if I can help it. I want to at least raise my hand and say, “This is something that an artist should be able to earn back over the course of their deal - not as a renegotiation ploy - and something that artists should maybe have the first right of refusal to buy.” God, I would have paid so much for them! Anything to own my work that was an actual sale option, but it wasn’t given to me. Thankfully, there’s power in writing your music. Every week, we get a dozen synch requests to use “Shake It Off” in some advertisement or “Blank Space” in some movie trailer, and we say no to every single one of them. And the reason I’m rerecording my music next year is because I do want my music to live on. I do want it to be in movies, I do want it to be in commercials. But I only want that if I own it.

Do you know how long that rerecording process will take? I don’t know! But it’s going to be fun, because it’ll feel like regaining a freedom and taking back what’s mine. When I created [these songs], I didn’t know what they would grow up to be. Going back in and knowing that it meant something to people is actually a really beautiful way to celebrate what the fans have done for my music.

Ten years ago, on the brink of the 2010s, you were about to turn 20. What advice would you give yourself if you could go back in time? Oh, God - I wouldn’t give myself any advice. I would have done everything exactly the same way. Because even the really tough things I’ve gone through taught me things that I never would have learned any other way. I really appreciate my experience, the ups and downs. And maybe that seems ridiculously Zen, but... I’ve got my friends, who like me for the right reasons. I’ve got my family. I’ve got my boyfriend. I’ve got my fans. I’ve got my cats.

Taylor Swift Discusses 'The Man' & 'It's Nice To Have a Friend' In Cover Story Outtakes

Billboard // by Jason Lipshutz // December 12th 2019

During her cover story interview for Billboard’s Women In Music issue, Taylor Swift discussed several aspects of her mega-selling seventh studio album Lover, including its creation after a personal “recalibrating” period, her stripped-down performances of its songs and her plans to showcase the full-length live with her Lover Fest shows next year. In two moments from the extended conversation that did not make the print story, Billboard’s Woman of the Decade also touched upon two of the album’s highlights, which double as a pair of the more interesting songs in her discography: “The Man” and “It’s Nice To Have A Friend.”

“The Man” imagines how Swift’s experience as a person, artist and figure within the music industry would have been different had she been a man, highlighting how much harder women have to work in order to succeed (“I’m so sick of running as fast as I can / Wondering if I’d get there quicker if I was a man,” she sings in the chorus). The song has become a fan favorite since the release of Lover, and Swift recently opened a career-spanning medley with the song at the 2019 American Music Awards.

When asked about “The Man,” Swift pointed out specific double standards that exist in everyday life and explained why she wanted to turn that frustration into a pop single. Read Swift’s full thoughts on “The Man” below:

“It was a song that I wrote from my personal experience, but also from a general experience that I’ve heard from women in all parts of our industry. And I think that, the more we can talk about it in a song like that, the better off we’ll be in a place to call it out when it’s happening. So many of these things are ingrained in even women, these perceptions, and it’s really about re-training your own brain to be less critical of women when we are not criticizing men for the same things. So many things that men do, you know, can be phoned-in that cannot be phoned-in for us. We have to really — God, we have to curate and cater everything, but we have to make it look like an accident. Because if we make a mistake, that’s our fault, but if we strategize so that we won’t make a mistake, we’re calculating.

“There is a bit of a damned-if-we-do, damned-if-we-don’t thing happening in music, and that’s why when I can, like, sit and talk and be like ‘Yeah, this sucks for me too,’ that feels good. When I go online and hear the stories of my fans talking about their experience in the working world, or even at school — the more we talk about it, the better off we’ll be. And I wanted to make it catchy for a reason — so that it would get stuck in people’s heads, [so] they would end up with a song about gender inequality stuck in their heads. And for me, that’s a good day.”

Meanwhile, the penultimate song on Lover, “It’s Nice To Have A Friend,” sounds unlike anything in Swift’s catalog thanks to its elliptical structure, lullaby-like tone and incorporation of steel drums and brass. When asked about the song, Swift talked about experimenting with her songwriting, as well as capturing a different angle of the emotional themes at the heart of Lover. Read Swift’s full thoughts on “It’s Nice To Have A Friend” below:

“It was fun to write a song that was just verses, because my whole body and soul wants to make a chorus — every time I sit down to write a song, I’m like, ‘Okay, chorus time, let’s get the chorus done.’ But with that song, it was more of like a poem, and a story and a vibe and a feeling of... I love metaphors that kind of have more than one meaning, and I think I loved the idea that, on an album called Lover, we all want love, we all want to find somebody to see our sights with and hear things with and experience things with.

“But at the end of the day we’ve been searching for that since we were kids! When you had a friend when you were nine years old, and that friend was all you talked about, and you wanted to have sleepovers and you wanted to walk down the street together and sit there drawing pictures together or be silent together, or be talking all night. We’re just looking for that, but endless sparks, as adults.”

Read the full Taylor Swift cover story here, and click here for more info on Billboard’s 2019 Women In Music event, during which Swift will be presented with the first-ever Woman of the Decade award.

[link to this tweet]

Was there ever a part of you that was like, “Oh shit, I like this darker vibe, let’s go even further down that path?” I really Loved Reputation because it felt like a rock opera, or a musical, doing it live. Doing that stadium show was so fun because it was so theatrical and so exciting to perform that, because it’s really cathartic! But I have to follow whatever direction my life is going in emotionally... The skies were opening up in my life. That’s what happened. But in a way that felt like a pink sky, a pink and purple sky, after a storm, and now it looks even more beautiful because it looked so stormy before. And that’s just like, I couldn't stop writing. I’ve never had an album with 18 songs on it before, and a lot of what I do is based on intuition. So, you know, I try not to overthink it. Who knows, there may be another dark album. I plan on doing lots of experimentation over the course of my career. Who knows? But it was a blast, I really loved it.

I mean, look, a Taylor Swift screamo album? I’ll be first in line. I’m so happy to hear that, because I think you might be the only one. Ha! I have a terrible scream. It’s obnoxious.

Why Taylor Swift's Lover Fest Will Be Her Next Big Step

Billboard // by Jason Lipshutz // December 11th 2019 - [Excerpt]

On why she chose to put together Lover fest: “I haven’t really done festivals in years - not since I was a teenager. That’s something that [the fans] don’t expect from me, so that’s why I wanted to do it. I want to challenge myself with new things and at the same time keep giving my fans something to connect to.”

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