This strategy is so smart. Well if radios are not playing him,there's no label money to buy your success and press/industry is being a dick well, Louis will come to you and promote his music by live shows. This is hard work. And it's a very long and winding road but it will be alright in the end. FAITH IN THE FUTURE truly!
This only works if the live shows generate some media attention.
All throughout LTWT2022, Louies were waiting for BMG or LTHQ to start sending out press releases to media to cover the concerts. There were a few local reviews written, but nothing significant, really. No local radio chat shows, no television appearances in the countries where he played. Latam would have been the perfect place to do this, as well as Dubai and the Philippines. Louis could also have played festivals for extra coverage. Even AFHF wasn’t really covered.
We were theorizing that it had to do with Walls being a Sony album, but who knows?
"I only started doing this half way through the tour, but I've started just trying to take a moment during the show cuz it's so easy to just go show to show to show and just almost let it pass you by."
[Dubai / Monterrey / Mexico City Night 2 / Istanbul]