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#just a guy happy that they get to experience team canada uploads for the first time after all this time
sentientstump · 11 months
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i am so glad that i am worth your time to notify me, thank you two very much! :D
thank you other notifiers that i havent seen yet, i am sure theres some on twitter rn :o
...... sigh, right when my brain was in another place they came back.......... they felt my hopes go away and were like "get the frick over here" or something like that lmao! very, very glad they're back :D
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ryukoishida · 6 years
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QZGS|The King’s Avatar Fic: In which something nice happens to our birthday boy.
Title: Ágúst Fandom: The King’s Avatar / Quan Zhi Gao Shou Character(s)/Pairing(s): YuHuang Summary: Since his birthday happens during the summer break, Huang Shaotian is used to spending this day by himself, receiving messages and mailed gifts from his teammates and other pro-player friends in the Alliance. And without fail, his captain will always be the first to wish him a happy birthday, but this year seems a little different. [Takes place during the summer between S9 and S10] Part: 1/1 Rating: PG-13 A/N: Gasp. Me, writing something in canon-verse? Amazing. Literally just… mindless, cheesy fluff. Happy birthday to our beloved chatty Sword Saint! And happy birthday to @andthenabanana~
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[Flowing Cloud]: Happy birthday, Huang Shao! Did you receive the package I sent you???
[Troubling Rain]: Thx, Xiao Lu! And yeah i did… Speaking of which, how do u figure im gonna finish all those snacks by myself, kid?!
A few days ago, the famed Sword Saint of Team Blue Rain had received an express delivery parcel from an unknown address in Taiwan: a giant box of local snack varieties from the team’s young swordsman. Placed atop of the rainbow packages of Kaui Che pork and beef jerky, fruit jellies, honey layer cakes, sugar and spice nougats, pineapple cakes, and for some strange reason, Alishan tea leaves, was a birthday card — and not just any plain, ol’ greeting card either. The brat had chosen the kind that played obnoxiously loud tinkling rendition of “Happy Birthday to You” when the receiver flipped open the card.
Huang Shaotian quickly snapped the card shut and winced at the horrid echo of the melody that had sounded especially strident in his quiet apartment, and one corner of his lips couldn’t help but lift upward into a heartfelt smile.
[Troubling Rain]: i cant stop eating those pineapple cakes and this is all ur fault, so u better buy more and bring them to the dorm after summer break! And whats up with the tea leaves? Im not captain, u know I dont drink that bitter stuff :(
[Flowing Cloud]: The tea is my mom’s contribution, I swear! Maybe you can give them to captain if you really don’t want it?
[Troubling Rain]: well…. in that case, thank ur mom for me, ok?
[Flowing Cloud]: Will do! ;) Anyway, I have to go now.
[Troubling Rain]: aight. And thx again for the present and card!
Popping one of the mango-flavoured fruit jellies into his mouth, Huang Shaotian exited the private message window he was using while texting Lu Hanwen, and scrolled back up the chat log in the Blue Rain group chat, where members had been posting about their summer adventures in the forms of (sometimes rather “artistically” blurry) photographs featuring either gorgeous sceneries of foreign countries or delicious food they’d found. In between the envious ooh-ing and fascinated aah-ing at the colourful photos were members discussing the transfers during the summer window, various Glory-related rumors and news, and other things that only reclusive young men who spent most of their days playing games on their computers were interested in.
Though most of them hailed from different parts of Guangdong, so they’d return home to visit their families and take the time to rest until the new season began in September, a few of them still found the energy and time to take a nice vacation with their friends or family and travel abroad after an intense month-and-a-half of spending hours fighting level 75 Wild Bosses and gathering rare materials in the online game.
Lu Hanwen, for example, was currently enjoying a brief but lovely trip in Taiwan with his parents. Having debuted at such a young and tender age, Lu Hanwen had missed out on a lot of experiences that teenagers his age usually encountered; he had also undergone a lot of pressure and scrutiny that kids his age usually didn’t have to suffer through — this past season had taught him that the hard way.  
On the trip back to Guangzhou, with his eyes still bloodshot from the frustrated tears that he’d wiped dry just a few minutes ago, Lu Hanwen promised both his captain and vice-captain that he would train hard over the summer so that he would not make such mistakes during team matches again.
Before Huang Shaotian could open his mouth, Xu Jingxi was already ruffling the teenager’s hair from the seat behind, which earned him an indignant ‘hey!’ from Lu Hanwen but laughter from the rest of the team.
“It’s okay,” Yu Wenzhou had said, his smile gentle, his gaze calm but warm. “You already did really well, Hanwen, so take your time over the summer to recover and return for another year of hard work come September.”
Since they knew the kind of boy Lu Hanwen was, Yu Wenzhou had made sure to give Lu Hanwen’s parents a call as well.  
And it seemed like the kid was enjoying himself with his family.
Huang Shaotian paused when he saw the photos that Yu Wenzhou had posted late last night. Most of the photos he’d taken were breathtaking nature sceneries: mountain ridges still coated with a layer of snow at the peaks, flat surface of a lake reflecting sapphire and jade specks surrounded by lush forests; only one or two photos featured Yu Wenzhou himself, and even then, those pictures were taken with an unsteady hand, but Huang Shaotian could still appreciate his wind-swept hair and smiling lips — a little more open and carefree than the one he always wore in front of the journalists, a little more careless — amidst the shards of shadows that fell around him from the foliage above.
He mentioned that he was travelling to the west coast of Canada to visit some relatives that had immigrated to Vancouver quite some years ago, and his cousins had taken him to all sorts of local places to hike and camp. It was a fact known by many other pro-players and the fanbase of Blue Rain that Yu Wenzhou, despite his delicate and refined appearance that he displayed before the public, was surprisingly an outdoorsy type; one wouldn’t assume so from the fact that he was the captain of an eSports team who presumably spent a lot of his time indoors, but that’d never stopped him from visiting the closest national park for a half-day hike or going on a two-week long camping trip in the mountainous region of Yunnan.  
With an impatient sigh, Huang Shaotian scrolled back to the most recent messages in the group chat, but what he was seeking was simply not there. He couldn’t help but feel the immense heaviness in his heart grew a little degree more; he bit his lower lip and considered sending the other man a message but almost immediately decided against that.
He slammed his phone into the pillow beside him and dived face-down into the mattress with a muffled groan that sounded like a slowly-dying animal. He couldn’t do this anymore. He couldn’t stand this anymore.
Fuck.
Yes, he liked Yu Wenzhou.
No, not as friends or teammates or bros or anything like that. What were we — still elementary school kids?
No. Huang Shaotian more than liked Yu Wenzhou; he was in love with the guy, all right? He wanted to hold his hand, and embrace him, and kiss him, and… and yes, sleep with him. He wanted to do all those wonderful, wonderful things with Yu Wenzhou but there was only one problem: Yu Wenzhou didn’t know anything about this and Huang Shaotian didn’t know how to tell him without scaring his captain away.
Every year, without fail, Yu Wenzhou would be the first person to send him birthday wishes. In most of those instances, he’d be out of town, so birthday wishes would come in various forms: a mailed card, a text, a voice recording, or even a thoughtful little souvenir from wherever he’d been travelling to. But August 10th was almost over, and other than the small set of photos he’d uploaded onto the team group chat yesterday, Yu Wenzhou’s username and icon remained disappointingly grey in his friend list.
It was 11:46pm when the doorbell to his apartment unit rang with an urgent flair, effectively pulling Huang Shaotian out of his dreary reverie.
He wasn’t expecting any guests at this hour, though it wouldn’t be the first time that a few of his teammates, along with a few close friends from the Alliance, who apparently had nothing better to do than to drop by Guangzhou and pester him (i.e. giving him a surprise birthday party, which, despite his mumbling and grumbling, he actually appreciated), showed up at his door without as much as a text ahead of time.
What he hadn’t expect to find was one Yu Wenzhou, a timeworn suitcase sitting by his feet and a hefty duffle bag on his shoulder. It looked like he’d been rushing to get here, for his breathing was still unsteady and his sweat-stained, ink-black hair was plastered messily over his forehead and stuck to the nape of his neck.
“C-Captain? W-What are you—”
“Did I make it in time?” Yu Wenzhou asked, his brows suddenly dipping in concern, and when he didn’t get an answer from his vice-captain, he added, “my phone battery was dead on the flight back.”
“What? In time for what?” Huang Shaotian was still bewildered; he still couldn’t believe that Yu Wenzhou — who was supposed to be in the wilderness somewhere in the west coast of North America roasting marshmallows over a bonfire or hunting bears or whatever it was that they did when people went camping — that Yu Wenzhou was currently standing in his doorway.
He blinked once, twice, speechless.
“Shaotian…” Yu Wenzhou reached over and touched him gingerly on the shoulder. “Your birthday. Did I come back in time for your birthday?”
Oh.
“It’s not midnight yet,” Huang Shaotian replied numbly, at least the last time he checked, which wasn’t that long ago, actually.
“Great!” Yu Wenzhou heaved a relieved sigh, and then with a softer smile and a warm gaze that was similar to the usual one he gave his teammates —but it was slightly off, yet Huang Shaotian was still too stunned by his captain’s sudden appearance that he couldn’t quite comprehend the expression that seemed so obvious when he thought back upon it later on — he said, “in that case, happy birthday, Shaotian.”
“T-Thank you,” Huang Shaotian lowered his head to hide the flush that’d suddenly bloomed across his cheeks, realizing that for once, he couldn’t look directly into Yu Wenzhou’s eyes. He was afraid of discovering what lay within those ink-blue depths; he was scared that he’d see something wonderful there only to find out that it was all in his imagination, his misinterpretation, a misunderstanding. Then, his logic — being lost somewhere between his fretful phone-scrolling and Yu Wenzhou’s unannounced arrival — finally caught up. “Wait, wait a fucking minute, hold on for just a second. W-what the hell are you even doing here, Captain? Aren’t you supposed to be in, like, the mountains strumming a guitar and singing songs around a campfire or something?”
Yu Wenzhou raised a brow, one corner of his lips tucked upwards into an amused grin, “I’m absolutely tone-deaf, Shaotian, or don’t you remember?”
Good lord, of course he remembered, Huang Shaotian winced visibly at the reminder. The one time their whole team decided to celebrate someone’s birthday at a karaoke was the last time they did so, because everyone belatedly discovered that, as soon as their captain, who was known to have a gentle, mesmerizing speaking voice, started opening his mouth to sing the first verse of Eason Chan’s famous ballad “Ten Years”, they all wished they’d brought some earplugs with them, even if it meant disrespecting (or insulting) their nice, kind captain.
“Okay, okay, fine, that wasn’t actually even the point. The point is—"
“Shaotian…” Yu Wenzhou interrupted softly with a helpless smile that was enough to stop the other man in the middle of his rant.
“Uh, yes?” Huang Shaotian halted, eyes widening a little.
“Aren’t you going to let me in?”
“Oh. Oh! Yeah, yeah come on in!” His blush deepened, but he turned around quickly to shuffle over and make space for Yu Wenzhou to step into his apartment. After setting his bags and shoes down at the entranceway, Yu Wenzhou made his way to the couch in the living-room, his manner casual as if he’d been here many times, felt comfortable enough to make himself at home on his vice-captain’s couch.
“You want something to drink?” Huang Shaotian was already walking towards the tiny kitchen he barely used, and without waiting for Yu Wenzhou to reply, he muttered, “I’ll get you something to drink. Uh, let’s see, what do I have in here?”
Some rummaging and a yelped curse later — presumably in his haste, he’d accidentally hit his head on something — Huang Shaotian came out with two bottles of beverage.
When Yu Wenzhou glanced over, he couldn’t help but let a corner of his lips curved up into an amused smile. For whatever reason, Huang Shaotian was currently acting like as if he was the uninvited guest, maneuvering carefully around his own home like the floor was covered in glass and he was trying not to startle the man sitting in his living-room. He placed the two bottles of peach-flavored black tea onto the coffee table and sat down gingerly beside Yu Wenzhou, taking special precaution to leave a good amount of space between them.
“You don’t seem too happy to see me, Shaotian,” Yu Wenzhou observed, picking up the bottle easily and twisting the cap off to take a sip of the artificially sweetened iced tea.
“That’s crazy talk, captain! Of course I’m happy to see you — I’m absolutely thrilled to see you!” Huang Shaotian stuttered, and decided that now was a good time to drink his tea as well, but his hands were shaking so much that it took him a few seconds before he could grip the cap properly. He gulped down the liquid as if his life depended on it, and when half of the tea had been consumed, his nerves seemed to have returned as well. He sighed, looking away, and murmured, “I was just — I didn’t expect to see you here, of all places, this late at night, is all. You could’ve said something, you know? I could’ve come to the airport to pick you up.”
“Then it wouldn’t be a surprise anymore, now would it?”
A soft hint of laugher was laced within Yu Wenzhou’s low voice, like the softest breeze ruffling through the summer flower fields — sweet and sensual.
“N-No, I guess not.”
It was the voice that caressed his heart late at night, when his dreams were consumed by the images of the man he’d grown up with — from awkward teenagers who competed with each other for a spot in the team to partners standing side-by-side, protecting each other’s backs, creating opportunities for each other to attack and invade and win — and those images had been strange yet mesmerizing. The slow fumbling fingers on the keyboard that everyone in the Alliance teased about were elegant and left spots of sparks on his bare skin, his smiling lips against the curve of his ear, his neck, his teeth sinking into his supple skin and leaving marks on his hips and the insides of his thighs, his heated breaths mixing with Huang Shaotian’s gasps, ragged and fragmented syllables of their names falling from their parted lips…
Huang Shaotian didn’t remember when he’d first started having these indecent dreams about his captain, but as much as he hated himself for having them in the first place, he couldn’t let the sensations disappear once he woke up; he couldn’t let him go.
“I’m sorry I wasn’t the first person to wish you happy birthday,” Yu Wenzhou began once more after he put the bottle of tea down, his voice slightly strained with regret as he returned his gaze towards Huang Shaotian.  
“Why should you be sorry—” Huang Shaotian snapped his head up and stared directly at the other man, his topaz eyes widened with puzzlement.
“Because I want to spend every birthday with you, Shaotian, and I want to always be the first person to wish you a happy birthday,” Yu Wenzhou smiled up at him, as if the statement that just came out of his mouth was a casual, harmless comment about the weather, like it was the most apparent, most genuine sentiment in the world. He tilted his head slightly to the side so that his dark forelocks fell into his eyes, his cheeks tinting just the faintest shade of pink, his smile soft, his voice softer, “is that not obvious?”
“I—I…”
At the back of his mind, Huang Shaotian thought he knew he understood the meaning of each word, but when stringed together like this, when Yu Wenzhou — the man he respected so much as the team’s captain, the friend he treasured so much over the years of ups and downs in their career, the boy he gradually learned to admire though he’d refused to admit this when he was younger, more stubborn — when he spoke to him like this, it was difficult for Huang Shaotian to understand anything.
His mind was buzzing, rearranging the words to make sense out of them, and when it finally clicked, blood roared in his ears, tainting his cheeks red. Everything else in his brain was lost and drowned out by only one, single thought: Yu Wenzhou likes me, he likes me, he likes me, he likes me…
“Y-You’re not playing fair, Yu Wenzhou!”
“They do say those who use tactics have dirty hearts,” Yu Wenzhou’s smile grew a little bolder, a little more mischievous. He shuffled closer, and Huang Shaotian could do nothing but be captivated by the almost animalistic, hungry look in Yu Wenzhou’s eyes — an emotion he’d never seen before, an emotion he dared not fantasize about because it was too dangerous, too damn dangerous — and it wasn’t until his back hit the stiff armrest of his couch that he realized that Yu Wenzhou had successfully trapped him in between his arms.
He leaned forward until their foreheads were touching lightly, their breaths mingling — shallow, hot, irresistible.
There was nowhere for him to escape, but he didn’t want to, Huang Shaotian thought, he’d been running for years now, and he wanted to stop, to rest, to find his way home.
Yu Wenzhou’s eyes held only him, and him alone, and Huang Shaotian felt his heart beating beneath his ribs, beating so hard he was afraid Yu Wenzhou might hear it, might tease him for it, but then Yu Wenzhou was holding his hand and guiding it so that his palm was lying flat against the left side of his chest, and Yu Wenzhou’s heart was palpitating hard, too, like he’d been running for miles, for years.
And Huang Shaotian thought with a smile, gods we’d both been such idiots.
“So, Shaotian, what do you say? Will you let me?” Yu Wenzhou asked in a whisper, words branded on skin.
“Let you… what?” Huang Shaotian sounded weary. This may be a confession — one that he’d only dreamed too many times about in the past, it was true — but he hadn’t forgotten the fact that he was still dealing with one of the great tacticians of Glory.
“Let me accompany you on your birthdays in the years to come,” Yu Wenzhou answered easily, brushing the tip of his thumb gently across Huang Shaotian’s cheek, feeling the heat pooled there, his mesmerized gaze, the way his irises darkened at his touch.
“Only if your kissing skills are better than your terrible hand-speed,” Huang Shaotian challenged him with a shaky grin.
“You’re on,” Yu Wenzhou chuckled, and closed the distance between them with a kiss, too ready and keen to show Huang Shaotian what he was capable of.
This, Huang Shaotian decided faintly before he was entirely distracted by Yu Wenzhou’s consuming kisses, was the best birthday he could ever ask for.
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andeffectessays807 · 4 years
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gossipgirl2019-blog · 5 years
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Guests on all-inclusive Sex Island holiday reveal how naked Colombian hookers ply randy Brits and Silicon Valley ...
New Post has been published on http://gr8gossip.xyz/guests-on-all-inclusive-sex-island-holiday-reveal-how-naked-colombian-hookers-ply-randy-brits-and-silicon-valley/
Guests on all-inclusive Sex Island holiday reveal how naked Colombian hookers ply randy Brits and Silicon Valley ...
A randy tourist has lifted the lid on a debauched sex island holiday where Brits and Americans romp with Colombian hookers and use experimental drugs.
After the controversial vacation caused an outcry in Colombia when it was first publicised last year, the organisers moved the trip to a “drug-friendly” Caribbean island in December.
An American sex-tourist has lifted the lid on an infamous sex island holiday where guests indulge in drug-fuelled orgies
And the decadent four-day event is returning this year and once again promises unlimited drugs and orgies for sex tourists willing to pay nearly £4,600 for a “golden” ticket.
The Sun Online spoke exclusively to one of last year’s guests who revealed that every customer chooses two “latina” girls who spend the entire holiday granting their every sexual desire.
Ryan, 33, a dentist from New York, revealed how the orgies began just minutes after the 30 guests boarded a luxury yacht taking them and 60 hookers to the private tropical island.
The married father-of-two also told how drugs and sexual stimulants were freely available and how every man was allowed an hour with 15 girls all at once.
Married New Yorker Ryan claims there were two famous Canadian pop stars on last year’s trip
Guests have unlimited access to drugs and booze on the debauched island getaway
He also revealed that a fellow guest was a “very famous Canadian pop star” who he immediately recognised.
Ryan, who told his wife he was going on a work trip, said: “I read a story about Sex Island in a New York newspaper and said, ‘wow, I need to do that’.
“After I paid the money they sent me a golden ticket with my name on it.”
“There were 30 of us altogether, all men except for one couple. Most were professional guys, doctors, lawyers, aged between 25 and 50. Half of them were married.
“There were some nerds from Silicon Valley who had never done this kind of thing before and were nervous at the beginning.
“There were two Brits, a businessman and a lawyer. There were Australians and Canadians, and a lot of Americans.
Ryan said drugs were plentiful including a ‘pink’ drug which made randy guests even more sex mad
The holiday took part on a tropical island which is said to be ‘drug friendly’
“There were two big pop stars from Canada. I immediately recognised one of them, he’s very famous and it quite took me back.
“The other is his friend and although I didn’t know who he was I later saw on the internet that he is pretty big too.”
The debauchery began as soon as the group stepped foot on the luxury boat, Ryan claims.
He said: “The yacht was full of beautiful latina women, dancing and drinking. As we got on we were handed drinks and people started to loosen up.
Drugs were available all the time
“Each man had to choose the two girls who would keep them company during the entire trip.
“Just 15 minutes into the trip I was already on a bed with them.
“All the other men were happy with their girls, except one who had arrived last and wanted a skinny girl and began to complain that his was too curvy.
“They quickly got rid of the girl he’d been left with and found another girl of the type he wanted.”
Once on the island, the guests were taken with their two hookers to their rooms, which had giant beds, in a luxury five-star hotel.
Sex Island
Ladies’ man… a horny tourist is shown being spoilt rotten in a promotional video for the sex holiday
Sex Island
If you are after an uneventful holiday, this is clearly not for you
Sex Island
In a promo video for the trip, women are seen dancing as money is thrown at them
Video offering randy holidaymakers a sex holiday on a Colombian island
He said: “The resort was very impressive, really like a tropical paradise.
“There was a buffet restaurant with unlimited food, a golf course and tennis courts, as well as the beach.
“But of course the men were all just interested in one thing.
“Some of them didn’t sleep for the whole four days, they just stayed awake night and day to make the most of their two girls.
“If you got tired of the same girl, you could do a deal with another guest and do a swap.
Ryan said he was happy with his girls although they “didn’t speak English, just the basic.”
It was the craziest thing I’ve ever done in my life
He said that “drugs were available all the time” adding “there were lots of drugs, pills, poppers, cocaine and all the big ones.
“There were some others I’d never heard of before, like one they called ’toothy’, it’s pink and you sniff it, it really gets you excited and makes you want to have sex.”
The American said his most memorable moment was an activity called “All In”, which is a one-off experience where each guest can sleep with 15 girls in his room all at once.
He said: “It was the craziest thing I’ve ever done in my life. I never wanted that hour to end.”
Vimoe/Sex Islnd Promo Video
Sex Island offers tourists unlimited drug-fuelled orgies
Last year’s island was off the coast of Colombia but it’s unclear whether it is this year’s location
Other activities included topless salsa dancing, skinny dipping from the yacht, and an evening disco in the island’s mansion where the girls danced naked, Ryan claims.
Ryan also said the two Canadian singers also performed a show on one of the evenings which he said was “a huge surprise”.
He said: “That was a big thing. Nobody expected that at all. They both had two girls each and we thought they were there just for that. They said they are coming back this year too.
The sex-mad New Yorker said he romped with his hookers everywhere including “in the restaurant, beside the swimming pool, on the yacht and on the golf course.”
He continued: “The staff at the resort were friendly, they saw some debauched things and had to clean up a lot of mess but were still polite.”
YOUTUBE
The notorious hooker-laden holiday ‘sex island’ experience has released shocking footage to entice punters
Organisers have promised at least two ‘latina’ women for every man
The couple of swingers provided the holiday’s main talking point, Ryan said.
He said: “The wife got really jealous and they had a lot of fights, they were always shouting and fighting.
“Some of the men wanted to sleep with her, and even offered money to the guy.
“In the end they had a huge orgy in their room with three other men and their girls.”
Ryan said he was one of ten men who paid an extra £4,600 to stay an extra three days on the island – but he claims he was so drugged up he remembers little of what happened for the second half of his trip.
CRASH-FOR-CASH?
BMW rear-ended after stopping on busy roundabout – so is this an accident?
SNACK ATTACK
Man ‘smeared peanut butter on his crotch’ before bulldog ‘ate’ his genitals
BLACKFACE FURY
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CAM AGAIN
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Mum said ‘I know he’s going to kill me’ before stalker ex beat her to death
Warning
‘CANNIBAL’ DRUG IN UK
Brits taking killer flesh-eating drug that rots skin & turns it scaly
He says he has already paid for his ticket to this year’s event starting on December 14, when he will tell his wife he needs to travel for work again.
Ryan, who has two young children, said: “I remember getting back to work on the next day and being desperate to tell someone what had happened, but I couldn’t mention it to anyone in case they told my wife.
“The only person I have told is my brother, who hopes to go on the next one with me. He’s just working out what to tell his own wife.”
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lawrenceseitz22 · 6 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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  Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we're going to get into it. Real quick. We're going to take a sec to say hi to everybody. I'll start as I see it. Chris, how's it going?
Chris: Doing good here. Full on flowy here. Cool again. We'll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What's up?
Hernan: Hey, guys. Really excited for what's coming for the mastermind. I've been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It's going to be really good.
Adam: Cool. I got to know and I'm going to do this live. I probably shouldn't have put you on the spot, but why is your camera so close?
Hernan: Why? It's not that close now. It could be closer. Do you want to see it?
Adam: No. I'm good. I'm good. Marco, how's it going?
Marco: What's up, man? I'm good. I'm good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I'm happy to be here. We got a lot to talk about. I saw a bunch of questions and I'm pretty excited. I'm trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I'm really super excited about it. I pulled a lot of data and stuff. I'm going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I've got to redo that. I'll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you've got the details on this, but we've been testing a LinkedIn lead gen service that's 100% done for you. It's completely done manually, but it's done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It's doing really well, and we're having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It's crushing it. It's doing really, really well. I'm super impressed with that. We're going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you're watching this on a replay, hopefully you see this before Monday. That'll be in the show description. Be there if you're interested in that. It looks like a pretty awesome way to do this. Obviously we're already getting results, and then they're going to be able to show us a little bit more about what they're doing.
Bradley: One thing I would just mention guys if you're just starting out in this business, you don't have … Let's put it this way. This is more of an agency level service. Just keep that in mind because I don't want anybody wasting their time or coming and being disappointed. If you're just getting started in this business, it may not be for … It could be. I'm just letting you know it's more of an agency level service because there is an expense to it, but it's certainly working. I've been testing it now for about six weeks and I'm super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we're gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we're going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I'm going to pop that information on the page. That'll be in the description as well. If you're interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that's a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I'm just going to say if you're interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I'm going to pop that link on the page as well. I'm not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you're interested now or later, go check it out and we'll be there.
Bradley: I saw, what is it, Greg's comment on the top. You know, it's funny, Adam. When we first fired the webinar just now, I'm about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It's look like the Playboy bunny.
Adam: Yeah. It's my friend's brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you're not representing like me?
Adam: There you go. All right. Well, I think that's about it. As far as announcements, do we have anything else you guys?
Bradley: I think we're good.
Marco: Let's do it.
Adam: I saw Marco. What'd you put on the page there?
Marco: It's coming. It's coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let's get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it's working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad's up first. What's up, Mohammad? He says, “Hey, guys. I'm still …” Let's go ahead and zoom in a little bit more. “Guys, I'm still working on my video email leads. Just one big nuanced question here, I'm talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he's right.
I could theoretically make more than $2K a month with revenue share, but I wouldn't be able to focus on the SEO and Maps part and I'm not in a financial position to handle cost. Also, I wouldn't be able to ascertain which sales are mine because I can't use a call center. Plus, with something like real estate, is revenue share even possible? There isn't even a straight line to contact like in contracting there's buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It's probably different state by state, Mohammad.
If I'm correct, I think you're in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It's against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It's like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt's got some pretty good advice about revenue share is …
I don't like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they're paying for the marketing. I can get them results if they pay for the marketing well. If it's a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you're still getting paid to generate the lead, and it's their fault that they're not closing the lead. Does that make sense? You're still making the money because you're doing your job. They're just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you're not aware of that, you wouldn't know that until you got into the end campaign and you've already spent money, set up the assets, done all this other stuff, and then you find out that they're terrible closers. Right?
What do you do? You've already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you've built a relationship with them and you've proven your end and they've proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other's trust here.” Maybe you do some sort of a discount on for … I don't typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let's compromise and give me this set amount for this much time to get results. Then after that we'll renegotiate and talk about equity share or revenue share model,” if that make sense. It's going to be different on a case by case basis, and again I don't have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It's around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it's supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that's a mile long of what your costs are. Even if you don't have staff, you should tell them you have staff that you have to pay to do the work. I mean you're the manager. You're the expert. You're guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won't be reduced. Okay. I'll go hard costs plus the lead gen aspect that Bradley talked about whether it's a finder fee, whatever the fuck they want to call it, whatever.
If it's legal to call it, that's what you call it. You'll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let's talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you're doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You're not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You're still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don't charge less than two grand, but it depends on how much money you're spending on advertising, right, and what kind of results that you want to have. There's also this trust factor.
If this is a completely brand new account for you, I mean there's this trust factor of knowing exactly if the guy is actually going to pay you. I've made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn't mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there's room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he's serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he's asking you to take all the risks right now, Mohammad. You've got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that's not really like a let's meet in the middle, but let's come up with a third alternative like some of this scenarios that we're just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can't call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it's both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay's up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he's saying it's for Marco, but Marco's going to tell you the same thing. I'm surprised that got delivered without it being public on the web. I'm glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I'm so glad that he posted this because the done for you user's guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn't get set to public. It can happen. Since I know these things can happen, that's actually part of the user's guide. There's a whole bunch of stuff in there that I'm not going to reveal right now.
Just for this question right here, it's in the user's guide. That's coming. There you go. There you go. It's on the screen.
Bradley: That's a pimped cover too man.
Marco: Dude, it's coming. Everything's in there, what you can do, what you should do. We try to put as much into it as possible so that even though you're not in RYS Academy Reloaded, in the Facebook group and you can't ask the questions, you can refer to the user's guide for this type of thing. I'm glad you asked it. Sorry that it got through this way. I've already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can't deliver. This is not the quality that we're used to. This was an oversight. Please excuse me. We'll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I'll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam's up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I've been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I'm not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you're doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That's perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it's really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you've tried that, and you've been publishing posts consistently, and you're not getting over the hump so to speak to your desired results, which if you're stuck on page two or page three, you're obviously not on page one, then yeah, it's time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you're going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you're using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that's great. What you want to do is power up that Web 2.0 network, your syndication network. That's what link building is for, right? Also, the RYS Stacks can do that. There's a number of things. You can use press releases to link to your Web 2.0s. There's a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there's like … For example, if you're talking about a specific page on your site that you want to rank, that you've already published let's say, it doesn't matter how many posts, but let's say you've published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you're trying to promote is a page on your site and you're doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you're aware, I typically only build links to my homepage URLs of my network properties. Because usually what I'm trying to do is just power up the homepages of them and essentially what I'm really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they're going to have the blog roll on the front page that's may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they're not on the homepage anymore, so they're not getting all that inbound link flow from the link building packaged that you've bought, but by then typically they're stabilized in the rankings anyways. I don't usually see much of a drop from that.
Like the pages that I've been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn't typically … At least in my experience, it doesn't cost much of a ranking drop if at all. In very specific cases like what we're talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you're very targeted, you're building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You're creating a safe space there, like multiple hops, so that you're not worried about like causing any penalty issues. That's what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it's a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn't. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let's say French language and I'm located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don't do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that's authority. If you have let's say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they're in French, they will add up the relevancy that you're looking for. It's a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It's still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it's just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it's related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what's flowing through.
Bradley: That's a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn't relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what's on the French page. It knows what's on the English page. As long as they're topically relevant, then it's going to count. Right?
It's a valid link that should count. That's pretty cool because that's kind of a newer phenomenon. It's not something when I got in the business of SEO was even available. It wasn't possible at that time. It's pretty cool how it's advancing like that. Kind of reminds me of the movie Terminator, right? What's coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason's up. What's up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you're asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it's from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There's under audience or interest targeting, there's what's called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can't find an in-market audience, it's okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There's a history, right? There's historical data where they've shown an interest in a particular topic over time. That's still good, but in in-market audience, it's a hell of a lot sharper.
In other words, it's more acute. They're in the market at that point because they're actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that's covered 100%. I even added a video to the mastermind newsletter this month, guys. All that's being covered in the mastermind and in the newsletter. Come join us, Jason. That's what I'm getting at. Yeah, guys.
Anytime somebody says you can't buy views for YouTube anymore, they don't understand that that's what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it's been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That's pretty cool. If I may add something to that, Bradley, it's funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It's like buying likes outside of Facebook is against their terms of service. That's the exact same scenario that happens with Facebook likes. If you want to buy likes, I don't know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I'm saying? It's kind of funny that these guys are behaving like that.
Not that they're behaving like that, but they're saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don't know why you're surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can't do what we say you can't do, but we could do whatever we want even if we say you can't do it or we can't do it because we don't give a shit. You're going to use it anyway. You're going to pay us.
Hernan: I love that position. That position of fuck you. You know what I'm saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It's been on a long time.
Marco: That's ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what's great about it guys is like I always set up my campaigns starting at $.25 per view, but that's just to get the campaign started. Like literally within a matter of two or three days, you'll get … Well, usually within two days you're going to have an average cost per view. It will show you. It's usually much, much less than that, less that $.25. Obviously it's going to depend on the market, but most of the local stuff that I do it's like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That's insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That's $30 a month, right? Then you could end up with dozens of views per day and at which point … If it's for a local video, like I said, I don't want it to look spammy the amount of views that are coming in. That's when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that's more reasonable, right?
It's crazy what you can do. You really fine tune a campaign for YouTube views. It's great, guys. It's absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It's great because it's very inexpensive and it's easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What's up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel's question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You're paying for views after the three second mark, right? Like that's when you pay for a view in YouTube. Am I correct? For a video view? You know what I'm saying? That they skip on and they need to actually view the … How is that working? That's my question.
Bradley: I'd have to look it up. You'd have to look at the YouTube help files. I know if they click the skip ad button or something, then you don't pay for the view. If they don't click it within five seconds, then you do pay for the view I think it is. You'd have to pull it up and look at it, but typically guys, I even take videos that don't … Usually like if it's a lead gen video that I'm trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it's like …
Typically when you're doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don't pay for it or something like that. I know there's some pretty cool things that you can do with it. If they don't click the link, then you end up paying for the view or if it's something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I've got multiple campaigns running. I was actually in there optimizing them today. That's why this is fresh on my mind. It's crazy because I've got one that I just set up about three days ago. I've got it set for a dollar a day. It's for a roofing client. Like I've got 168 views in like three days. What's crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It's not like that type of a video, but I didn't care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it's registered in Google and YouTube that there's somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you're charged for a view. They explain it very clearly. I just don't know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It's a great strategy though, guys. I'm telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That's only to have accounts that are assigned to either specific proxies if I need them, although I'm using less and less proxies now guys. I'm doing almost everything through my own IP. Here's why.
This is exactly why. Again this should probably be a frequently asked question if it isn't already guys, if somebody wants to make a note of this. With Browseo, what I'm doing is I'll add an account. There's also Ghost Browser, guys. Again there's so many different functions for these tools. I use it for one thing and one thing only, and that's just to keep browsing sessions open for different profiles if that makes sense. I'm not even using proxies on about 90% of the stuff I do anymore guys. It's all going through my own IP. I've got zero problems with it. Because what I'm doing now is I'll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don't run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile's going to build its own history. Even though it's on your IP, it doesn't matter. It's because the browsing session is maintained, right? It doesn't get cleared or cleared. Every time you log into that profile, it's just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They're everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It's really not an issue anymore as long as you're not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it's not natural guys for you to log into any profile on 100% clean browser every time you log in, and that's what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don't use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don't even need proxies for most of that stuff. Anyways, I just want to let you know guys that's a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it's really unnecessary. I've really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I've built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don't care. It hasn't cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins' product. It is a great product. It will save you a ton of time if you're using YouTube silo stuff.
If you're doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you're going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It'll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you're going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That's absolutely fine. That's what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it's 50 channels is the max, but that may have been changed. I don't know. I think it's 50 channels is the max. I probably got close to that in my account now. A lot of them I don't use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don't think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let's say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel's Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn't kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn't kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don't know.
You guys have any other recommendations for that? This is the one I like. I've got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They're a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You're going to start WordPress. You're going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he's very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don't get me wrong, he always gets everything done and he gets it done real fast. I think it's just his personality. If you guys reach out and you ever have any technical issues, don't take it personally.
I think that's just his personality type. That's a great company though because I've got servers with them that I've had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you're hearing this now. If not, would you mind forwarding that email to me? I'd like to look into that to be honest with you. I don't want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I'm curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I'll take a look at it. I'd be happy to … Since you're going to email it to me, I'll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else's benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don't like about it is you have to go in an update the post every seven days to keep it live, which is why I'm not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it's something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I'll review it, and I'll let you know. I'm anxious to see what it's about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It's working phenomenally well and I am not going to change anything that's working this well.
Bradley: Yeah. Okay. I agree with that. I'll be the guinea pig on the automation stuff. I've got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you're fine. You don't need to start from scratch and build all that stuff out again. That's absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don't have a WordPress site, a lot of site platforms do. CMSs typically do. If it's HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there's so many tools and options and stuff. They've got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They've got a lot of really good things.
If I was going to start all over again, I would say just the one. There's certainly a learning curve with all their different things, but they've got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they're not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad's question. Thank you, Walt. That's good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That's what I was talking about. I can't remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what's called a HUD-1 Statement at settlement. That's how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you're saying. Coffee is for closers. I just want to make sure. Yeah, that's the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn't share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It's not common practice. I don't do it. I won't lower my fee period. I'm at the point where I can say I don't need you. You need me. Why the fuck did you contact me if you're not willing to pay my fee? That's how I talk. It's real talk man. I don't pussy foot with clients with anymore. I don't have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that's one possible approach. If the guy's cheap, he's going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don't want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody's benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don't know. I'm not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I've liked it ever since we started using it. I recommend that.
I haven't really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn't like that at all. Although I love ClickFunnels, I didn't like the membership platform. We've been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I've work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There's no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We're using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that's on the right side of the videos. That make sense? Isn't this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn't be as fun. I love having these event pages guys. Again we've tried using Webinarjam. I know Marco's using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That's still my preferred method. Maybe it's because old habits die hard.
Marco: I've posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you're easily, well, then you shouldn't be on this webinar anyways really. Is Content Mastery still relevant? We don't have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it's absolutely still relevant. It's just about content curation and how to build a business around it if you'd like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It's how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That's the exact process that I've been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It's absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it's still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it's got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That's a hugely powerful RSS co-citation tool. It's awesome. It's just an SEO tool, but it's very, very powerful and it's called RankFeedr.
That's like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven't messed with it since it's been updated, so I don't know what the new tool looks like. The back end service, RankFeedr, is amazing. It's great. We're almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you're creating real sites, that's how you do it nowadays guys. If you're going to do PBNs, that's how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That's what you want. If you're going to be doing PBNs, that's how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn't be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you're going to create your own digital assets, which that's what these will be, then you might want to create some new brands out of it too. It's entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he's looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he's actually going to do is he's building a seed set, which is trusted and authoritative because of everything that he's doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he's going to add, I think he's sending traffic in and everything else, it's just going to power up his seed set.
Over time and into the future that's what's actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let's see if we can get through the next two. Up two Greg's picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I'm seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That's what I would do, Chick, unless you're existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don't know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that's what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn't right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it's a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I'm not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who's looking for great info, watch BB's Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it's all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can't find prospects that do video marketing, they're not trying hard enough because there's a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren't getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that's covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don't think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We'll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren't, why aren't you? I'll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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anchorsawaytat1 · 6 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172
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Click on the video above to watch Episode 172 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: All right. We are live. Welcome everybody to Hump Day Hangouts episode 172. Today is the 21st of February 2018. We have got a show for you. Well, we got it. We always do. We also got some quick announcements and then we’re going to get into it. Real quick. We’re going to take a sec to say hi to everybody. I’ll start as I see it. Chris, how’s it going?
Chris: Doing good here. Full on flowy here. Cool again. We’ll see. Time to head out to warmth again.
Adam: Fair enough. Hey, Hernan. What’s up?
Hernan: Hey, guys. Really excited for what’s coming for the mastermind. I’ve been recording some stuff for the mastermind, some VSLs, and recording some training as well on Facebook Ads. It’s going to be really good.
Adam: Cool. I got to know and I’m going to do this live. I probably shouldn’t have put you on the spot, but why is your camera so close?
Hernan: Why? It’s not that close now. It could be closer. Do you want to see it?
Adam: No. I’m good. I’m good. Marco, how’s it going?
Marco: What’s up, man? I’m good. I’m good. Beautiful weather.
Adam: Not too hot, not too cold?
Marco: Never too hot or too cold.
Adam: Outstanding. All right. Bradley, how about you man? How you doing?
Bradley: I’m happy to be here. We got a lot to talk about. I saw a bunch of questions and I’m pretty excited. I’m trying to get some good traction on the mastermind projects, and I just started this week working back on our agency build, which has kind of been pulled on hold for a like when I was getting the CrossFit side of stuff up. I’m really super excited about it. I pulled a lot of data and stuff. I’m going to start updating the mastermind training for the agency stuff too within the next week. I also added a bunch of new Bing Ads stuff, although I have to rerecord all of them because there was no audio.
Spent an hour and a half recording training videos, six of them, uploaded all of them, and then found out there was no audio to any of them. I’ve got to redo that. I’ll probably do that Thursday or Friday. Oh, one other thing I want to mention and Adam, I know you’ve got the details on this, but we’ve been testing a LinkedIn lead gen service that’s 100% done for you. It’s completely done manually, but it’s done by a team where they basically take over your LinkedIn profile, and then they just go out and start contacting the type of people that you tell me you want to contact. Then they do the messaging and everything until it gets to a positive reply from the contacts.
Then we take over. Like I go back into my account, I take over the conversation at that point. It’s doing really well, and we’re having a webinar with the developers of that service on I think Monday. We just got two more LinkedIn leads today for our new agency. It’s crushing it. It’s doing really, really well. I’m super impressed with that. We’re going to be talking about on a webinar I think on Monday, is that right?
Adam: Yeah, Monday at 3:30 P.M. I just put the link on the page. If you’re watching this on a replay, hopefully you see this before Monday. That’ll be in the show description. Be there if you’re interested in that. It looks like a pretty awesome way to do this. Obviously we’re already getting results, and then they’re going to be able to show us a little bit more about what they’re doing.
Bradley: One thing I would just mention guys if you’re just starting out in this business, you don’t have … Let’s put it this way. This is more of an agency level service. Just keep that in mind because I don’t want anybody wasting their time or coming and being disappointed. If you’re just getting started in this business, it may not be for … It could be. I’m just letting you know it’s more of an agency level service because there is an expense to it, but it’s certainly working. I’ve been testing it now for about six weeks and I’m super impressed.
Hernan: I mean this could work if you also want to expand your line of work to another type of marketplace or to another type of service as well, and you want to actually get leads from that specific space come in. This could actually work without you having to guess the whole advertising game, which we really advice on. This could be a hands-free approach to lead gen, which is pretty cool.
Adam: Awesome. Switching gears slightly, just to let everybody know, we’re gearing up for a Local PR Pro. The recording of those webinars is going to start on March 1st and Bradley is actually going to be adding some bonus material there I believe Friday, right?
Bradley: Friday. Yeah.
Adam: So everybody knows, we’re going to start the training on March 1st, but you can get access now at a discount. Big, big discount. I’m going to pop that information on the page. That’ll be in the description as well. If you’re interested in using Local Press Release methods to get some awesome page one results, stuff like that, for either your business or your clients, then that’s a hell of a time to sign up for it. In addition to that, well, you already talked about the MasterMind, Bradley.
I’m just going to say if you’re interested in taking things up a notch, you want to join the mastermind, you want to get Syndication Academy for free, get a lot of those other training for free, check it out. I’m going to pop that link on the page as well. I’m not going to waste my time explaining all of it, but you can go through and see all the stuff we offer. We got a hell of a lot of stuff going on in 2018. If you’re interested now or later, go check it out and we’ll be there.
Bradley: I saw, what is it, Greg’s comment on the top. You know, it’s funny, Adam. When we first fired the webinar just now, I’m about to ask you the same thing. Is that a Playboy shirt?
Adam: No. Here we If you guys are in Upstate New York and you want to drink some good beer, go to Lucky Harris.
Bradley: It’s look like the Playboy bunny.
Adam: Yeah. It’s my friend’s brewery up here in New York. Yeah, I got to work on my promos. I got to get …
Bradley: You mean you’re not representing like me?
Adam: There you go. All right. Well, I think that’s about it. As far as announcements, do we have anything else you guys?
Bradley: I think we’re good.
Marco: Let’s do it.
Adam: I saw Marco. What’d you put on the page there?
Marco: It’s coming. It’s coming.
Adam: All right. All right. Sneaky. Sneaky. All right. Let’s get into it.
Bradley: All right. Can somebody double check and make sure that I put the video on the page and it’s working?
Adam: Let me check right now.
Bradley: I think it is, but yeah. It must be because somebody commented on your shirt.
Adam: Good.
How Do You Convince A Client To Agree On Your Proposed SEO Consultation Fee?
Bradley: All right. Mohammad’s up first. What’s up, Mohammad? He says, “Hey, guys. I’m still …” Let’s go ahead and zoom in a little bit more. “Guys, I’m still working on my video email leads. Just one big nuanced question here, I’m talking to a realtor about $2K a month for general consulting. Although things seem to be going great, today he flipped the script by instead offering a revenue share model. His reasoning was if I was so good at what I do, I gave him references, and I could measure every call and lead, there would be no good reason not to revenue share. Now in theory he’s right.
I could theoretically make more than $2K a month with revenue share, but I wouldn’t be able to focus on the SEO and Maps part and I’m not in a financial position to handle cost. Also, I wouldn’t be able to ascertain which sales are mine because I can’t use a call center. Plus, with something like real estate, is revenue share even possible? There isn’t even a straight line to contact like in contracting there’s buyer research and all that.” Okay. First of all, my experience with realtors was not really a revenue share, but they can give you like a referral fee for referring leads as far as I know. It’s probably different state by state, Mohammad.
If I’m correct, I think you’re in Canada, so the rules maybe very different. I know in the State of Virginia they were not allowed to do revenue share. Realtors are not allowed to do that. It’s against the realtor whatever, code of ethics or whatever it is. They can give you a referral fee though. It’s like a flat fee or it can even be basically like a percentage and stuff like that, but they have to name it as such, like as a referral fee, if that makes sense. I think Walt was commenting on the top of the page on your question or your issue here, your scenario, Mohammad. I think Walt’s got some pretty good advice about revenue share is …
I don’t like to go right into revenue share with a new client at all ever because I want to prove first of all that I can get results in that market, but number two, that they can close the leads, which is what kind of Walt was alluding to, excuse me, in his comment, right, is the fact that I want to make sure that they’re paying for the marketing. I can get them results if they pay for the marketing well. If it’s a new industry, a lot of times I need to kind of fumble my way to get results anyways. Once we can start producing leads for them, we need to make sure that they can close the leads.
Because if their sales process sucks, their follow up sucks, all that kind of stuff, then you’re still getting paid to generate the lead, and it’s their fault that they’re not closing the lead. Does that make sense? You’re still making the money because you’re doing your job. They’re just not doing theirs, which is closing the leads, closing the sales, turning the leads into closed sales. If you go right in your revenue share and you’re not aware of that, you wouldn’t know that until you got into the end campaign and you’ve already spent money, set up the assets, done all this other stuff, and then you find out that they’re terrible closers. Right?
What do you do? You’ve already wasted all that time and effort and money. I only recommend going into an equity share or revenue share position with a client after you’ve built a relationship with them and you’ve proven your end and they’ve proven their end. That they can turn the leads that you send to them into closed sales, at which time it would make sense to approach them. I would go back to the client or the prospect and basically pitch that to them that way and say, “Listen, we need to earn each other’s trust here.” Maybe you do some sort of a discount on for … I don’t typically recommend that, but maybe workout …
If you have to get the deal closed, you might want to do something like, “Okay. Look, let’s compromise and give me this set amount for this much time to get results. Then after that we’ll renegotiate and talk about equity share or revenue share model,” if that make sense. It’s going to be different on a case by case basis, and again I don’t have a lot of experience with realtors. I got out of that industry rather quickly because I realized that they were a real pain in the ass to work with. The good news is you can pretty much customize any sort of offer or engagement to work for both of you, but I would not recommend getting in the revenue share right off the bat.
Marco: I would add, Bradley, if I may that he needs to make this realtor aware that he has hard costs, and that the hard costs are high at the beginning of any internet marketing campaign. Whether they are or not, it makes no difference. You have hard costs. Also, what are your hard costs? Some are around 65% to 70% of that $2,000. You can go with that. It’s around 80%. I invest around 80% of the initial fee for the first three, four months until I get it humming and then my costs are reduced as I produce more results, and as everything gets to where it’s supposed to be.
Bradley: Streamlined.
Marco: Sure. You have fees. Whatever you want to make those hard costs. They can be whatever you want. You can make a list that’s a mile long of what your costs are. Even if you don’t have staff, you should tell them you have staff that you have to pay to do the work. I mean you’re the manager. You’re the expert. You’re guiding these people, but they have to be paying. All of these campaigns, all of these different things, they have to be paid. I would still get him on that monthly. It won’t be reduced. Okay. I’ll go hard costs plus the lead gen aspect that Bradley talked about whether it’s a finder fee, whatever the fuck they want to call it, whatever.
If it’s legal to call it, that’s what you call it. You’ll end up making more anyway to where eventually you get to that point where, “Okay, now we know each other. You know I can produce results. I know that you can close the leads. Now let’s talk about that rev share,” and maybe you drop some of that monthly fee, but I would never drop all of it because you still have to be paid for the work that you’re doing one way or the other.
Bradley: Right.
Hernan: If I can add real quick to what my partners here are saying, which I completely totally agree with them. I never usually go into a full on rev share right off the bat. The good thing is that you can kind of negotiate a little bit. You can set up a set up fee, right? You can set up a set up fee. Because on that case, the guy, the client is putting their money where their mouth is, right? You’re not working for free, which is the main point of all of this.
Bradley: Right.
Hernan: You can charge a set up and a lower retainer, and you can still have a revenue share position. You’re still getting some money in, right, to pay for your costs because at the end of the day your time will be there, but you also, as Marco was currently saying, you might also have fixed costs. You can negotiate a little bit. I like to do it the higher the revenue share, the lower I can go with my retainer up to a point, right? For example, for Facebook Ads campaign. Just an example, I don’t charge less than two grand, but it depends on how much money you’re spending on advertising, right, and what kind of results that you want to have. There’s also this trust factor.
If this is a completely brand new account for you, I mean there’s this trust factor of knowing exactly if the guy is actually going to pay you. I’ve made a mistake in the past of trusting clients just because you would behave ethically with a client, it doesn’t mean that the client will behave ethically with you, right? You go from the position, and you get screwed. Test the waters. I mean there’s room for negotiation here, but I would definitely make him commit some way, shape or form of cash so that he’s serious as well.
Bradley: Right. Put some skin on the game on his end too. I mean he’s asking you to take all the risks right now, Mohammad. You’ve got to meet somewhere in the middle, which would be considered a compromise. Another term for it, Stephen Covey calls it a third alternative where you guys can come up perhaps with an agreement that works out well for both of you that’s not really like a let’s meet in the middle, but let’s come up with a third alternative like some of this scenarios that we’re just proposed such as maybe perhaps a retainer with some revenue share, a lower revenue share percentage or lower referral fee.
Again in Virginia you can’t call it revenue share with realtors, but anyways, maybe a lower revenue share fee, but some upfront costs obviously or retainer so that it is covering your time. Again then it’s both of you who are committing some skin to the game if that makes sense. Great question, Mohammad.
Should You Set The Link To RYS Stacks To Be Visible Only To Anyone With The Shareable Link?
Jay’s up. Jay, I read your question. Yeah, they should have been set to public on the web. I noticed he’s saying it’s for Marco, but Marco’s going to tell you the same thing. I’m surprised that got delivered without it being public on the web. I’m glad you caught it. Do you have any comments on that, Marco?
Marco: Yes, I do. I’m so glad that he posted this because the done for you user’s guide is right at the publisher and getting ready to come hot off the presses. One of the recommendations in there is that although we do have a process in place where the done for you stack gets done, and we do have a manual Q and A where [inaudible 00:15:45], our original done for you RYSVA goes in there and manually checks. These are human beings and human beings make mistakes. This was just an where the PDFs didn’t get set to public. It can happen. Since I know these things can happen, that’s actually part of the user’s guide. There’s a whole bunch of stuff in there that I’m not going to reveal right now.
Just for this question right here, it’s in the user’s guide. That’s coming. There you go. There you go. It’s on the screen.
Bradley: That’s a pimped cover too man.
Marco: Dude, it’s coming. Everything’s in there, what you can do, what you should do. We try to put as much into it as possible so that even though you’re not in RYS Academy Reloaded, in the Facebook group and you can’t ask the questions, you can refer to the user’s guide for this type of thing. I’m glad you asked it. Sorry that it got through this way. I’ve already notified by done for you VA that this cannot happen again. If it does, some heads are going to roll because we can’t deliver. This is not the quality that we’re used to. This was an oversight. Please excuse me. We’ll try for it not to happen again.
Bradley: Jay Turner, the next time if it happens again, I’ll hold Marco while you hit him. Okay?
Is There A Specific Timeframe To See A Positive Result On The SEO Efforts You Have Exerted On A Site?
Sam’s up next. He says, “I have a page stuck on pages two and three in Google for some target keywords. I’ve been publishing topical curated posts that link back to the page and syndicating them with IFTTT in hopes to getting the page to move up. My question is is there a point after which you would expect to see positive search movement from doing this after 30 days or something? I’m not sure when I should consider more than that such as ordering a link package to my syndication network, or an RYS Stack.” Yeah, Sam. You actually did the exact same process that I … Well, let me rephrase.
What you did was smart, was wise, because you were trying to accomplish your desired goal, right, with the bare minimum required effort. In other words, using the least amount of resources. If all you’re doing is publishing to your syndication network, publishing blog posts from your money site to your syndication network to try to boost the specific page on your site. That’s perfectly acceptable. In fact, we encourage and recommend that kind of stuff because a lot of the times you can get the results you want from that alone. However, after a certain point, and it’s really going to depend on the industry guys and also depend on your patience level.
Most of us are very impatient. If you’ve tried that, and you’ve been publishing posts consistently, and you’re not getting over the hump so to speak to your desired results, which if you’re stuck on page two or page three, you’re obviously not on page one, then yeah, it’s time to add some more into the mix. Right? A drive stack is absolutely one of the best things you can do. I also completely always recommend press releases now. You can also do link building to your syndication network, which is incredibly powerful. In fact, you should really be doing that anyways if you’re going to be doing a lot of blogging as your primary link building for your money site.
In other words, if you’re using your blog to build contextual links within the posts that then gets syndicated out, that are all pointing back up to the pages on your site, that’s great. What you want to do is power up that Web 2.0 network, your syndication network. That’s what link building is for, right? Also, the RYS Stacks can do that. There’s a number of things. You can use press releases to link to your Web 2.0s. There’s a number of things that you can do, but certainly if one of your primary methods is going to be blogging through your syndication networks, then I always recommend it even right off the bat is to go ahead and power up your syndication network with the link building package.
Then very strategically if there’s like … For example, if you’re talking about a specific page on your site that you want to rank, that you’ve already published let’s say, it doesn’t matter how many posts, but let’s say you’ve published five posts, blog posts, that are targeting that page on your site. In other words, your primary target URL that you’re trying to promote is a page on your site and you’re doing it by publishing blog posts and linking to that page within the blog posts. Then what you can do is go to your syndication networks and pull the posts, the syndicated posts, that are all linking back to that page, right?
Pull all of those URLs, those specific post URLs, on all of your Web 2.0 networks, and then build links directly to those URLs. Instead of just building links to your … Now guys just so you’re aware, I typically only build links to my homepage URLs of my network properties. Because usually what I’m trying to do is just power up the homepages of them and essentially what I’m really talking about here guys is Blogger, Tumblr and WordPress, right? The three blog properties because they’re going to have the blog roll on the front page that’s may paginate after 10 posts or 8 posts or whatever it is that we have set. I just typically build a whole bunch of links to the homepage URLs.
The posts when they initially get syndicated from the blog are going to receive all that juice from being posted on the homepage of the blog sites in the Web 2.0 network, right? The syndication network. Once they get pushed off the page eventually after 8 or 10 new posts get published, yes, they lose that link juice because they’re not on the homepage anymore, so they’re not getting all that inbound link flow from the link building packaged that you’ve bought, but by then typically they’re stabilized in the rankings anyways. I don’t usually see much of a drop from that.
Like the pages that I’ve been trying to target or promote with the blog post even though the blog roll has paginated, right, the blog post is paginated from the blogs, the syndication blogs, it doesn’t typically … At least in my experience, it doesn’t cost much of a ranking drop if at all. In very specific cases like what we’re talking about here, if you want to be very targeted in promoting a specific page on your site, then when you publish blog posts to your money site, then it syndicates out, go extract those post URLs from the syndication network that are ultimately pointing back to the page on your site, and then order a specific link building package for just those post URLs.
Does that make sense? Because now you’re very targeted, you’re building up or building a whole bunch of links and link flow into those Web 2.0 post URLs, which are your buffer sites, that link back to the blog post on your money site, that then links up to the page. You’re creating a safe space there, like multiple hops, so that you’re not worried about like causing any penalty issues. That’s what I would recommend doing. It works really, really well. In obviously like I said a drive stack, press releases, all of those things are going to help. Anybody want to comment on that? That was a great question, Sam.
Marco: Yeah, it’s a great question. Press release to a drive stack aimed at all of that stuff. Watch the happy party.
Does An English Link Counts Or Does It Add Any Value To A French Site?
Bradley: That was a really good question, Sam. Alaa says, I think I said that right, forgive me if I didn’t. He says, “Hi, guys. Thank you for giving us the opportunity to have our questions answered. My question is if I have a site in let’s say French language and I’m located in France, if I get a link from a site in English or any other language than French, does this link count or have any value to better my rankings? Thank you.” Yeah, it should. Look, I don’t do any foreign language stuff, but from hearing Marco and Hernan talk about it so much, as far as I know, getting a link from an English site is powerful.
Now getting a link from a French site in Google.com in the US might not be as powerful, but I think the other way around is. Can you guys comment on that?
Hernan: Yeah. I agree for too many reasons. You have authority and you have relevancy, right? Marco has been talking a lot about that. We have been talking for a while about this. You have authority, so you can have a really powerful link from an authority website in English, that’s authority. If you have let’s say links from French websites in France, but not only in France, like all over the place, all over the world, as long as they’re in French, they will add up the relevancy that you’re looking for. It’s a combination of both. I have had good results with links like tier 1 … Not Tier 1, but tier 2 completely in English.
You can literally go ahead and do your syndication network in French because those properties will be found on Google, so you want them to be in French, and they will be syndicated in your content, your blog. Then you can hire our link building services and what not and you can do tier 1 English backlinks to those tier 1 properties in French. It works really, really well. It’s still the name of the game that Google is not as advanced as is it in the English speaking market in other markets.
Marco: Not only that, it’s just that relevance flows no matter the market. RankBrain understands the relevance between the languages. It knows that it’s related content. Whatever you push through, trust, authority, activity on the link and anything else, Google will understand what’s flowing through.
Bradley: That’s a really good point. Just think about that, a few years ago guys, before really the Semantic Web, the onset of the Semantic Web, and Semantic technologies, and then now RankBrain, and machine learning, and AI, and all that stuff, yeah, there wasn’t relevancy. Like if you went from a French website to an English site, there was like really no connection there, like an understanding. As Marco just mentioned like with RankBrain and machine learning, the algorithm now kind of understands what … It knows what’s on the French page. It knows what’s on the English page. As long as they’re topically relevant, then it’s going to count. Right?
It’s a valid link that should count. That’s pretty cool because that’s kind of a newer phenomenon. It’s not something when I got in the business of SEO was even available. It wasn’t possible at that time. It’s pretty cool how it’s advancing like that. Kind of reminds me of the movie Terminator, right? What’s coming?
What Is Your Recommendation For A Service That Gives 5,000 YouTube Views From U.S.-Based Visitors?
Jason’s up. What’s up, Jason? He says, “Any recommendations for a service to get YouTube views from US base visitors? Maybe like 5,000 views?” Yeah, AdWords, Jason. AdWords. In fact, my installment to the mastermind newsletter for March, which we just sent yesterday to start getting published for it to go out to mastermind members, is exactly about what you’re asking is how to …
I talked about using AdWords for ranking videos in Google search, for local videos in Google search using AdWords, right? Because you can buy views directly from Google, which is 100% valid. In fact, they encourage it. They tell you not to buy views unless it’s from them, right? You go to AdWords and set up an AdWords for video campaign. You can set your geographic targeting and you can even set your topic targeting or audience targeting, which is really powerful. There’s under audience or interest targeting, there’s what’s called in-market audiences.
If you can find your specific category within in-market audiences, that works really well because what an in-market audience means is somebody has been recently actively searching the web for that type of content. In-market audiences are great for this type kind of stuff. Now if you can’t find an in-market audience, it’s okay because you can still do topic targeting. Topic targeting just means that they have a history of being interested in a particular topic. There’s a history, right? There’s historical data where they’ve shown an interest in a particular topic over time. That’s still good, but in in-market audience, it’s a hell of a lot sharper.
In other words, it’s more acute. They’re in the market at that point because they’re actively engaged in searching for content around that particular topic, product, service, whatever. Does that make sense? Then you can target your geographic targeting. You can set that very simply as well. You can just select all of US or you can even narrow it down to a city or a radius. All of that. Again that’s covered 100%. I even added a video to the mastermind newsletter this month, guys. All that’s being covered in the mastermind and in the newsletter. Come join us, Jason. That’s what I’m getting at. Yeah, guys.
Anytime somebody says you can’t buy views for YouTube anymore, they don’t understand that that’s what AdWords is for, right? It works crazy. You can rank videos in Google search without even doing SEO anymore. Just setting up AdWords and setting up the targeting just like I just mentioned guys. Again it’s been step-by-step walk through, working procedure and everything, in the upcoming mastermind newsletter.
Hernan: That’s pretty cool. If I may add something to that, Bradley, it’s funny that you mentioned that. They should say that buying views outside of YouTube is against terms of service. It’s like buying likes outside of Facebook is against their terms of service. That’s the exact same scenario that happens with Facebook likes. If you want to buy likes, I don’t know, 2,000 likes for a Facebook page, you can do it on Facebook literally and you can get the exact same quality of likes that you can get outside of Facebook. You know what I’m saying? It’s kind of funny that these guys are behaving like that.
Not that they’re behaving like that, but they’re saying this is against our terms of service while you can actually make that happen within the ads network of that platform itself.
Marco: I don’t know why you’re surprised. Google has always said that they have editorial privilege. They could do anything they want with the rankings. The term is fuck you. You can’t do what we say you can’t do, but we could do whatever we want even if we say you can’t do it or we can’t do it because we don’t give a shit. You’re going to use it anyway. You’re going to pay us.
Hernan: I love that position. That position of fuck you. You know what I’m saying? We could do whatever the fuck we want.
Bradley: We got to grab that link and drop it on the page man. It’s been on a long time.
Marco: That’s ultimately POFU.
Bradley: POFU. Yeah. POFU. #POFU. Last thing about that, Jason, is what’s great about it guys is like I always set up my campaigns starting at $.25 per view, but that’s just to get the campaign started. Like literally within a matter of two or three days, you’ll get … Well, usually within two days you’re going to have an average cost per view. It will show you. It’s usually much, much less than that, less that $.25. Obviously it’s going to depend on the market, but most of the local stuff that I do it’s like … Usually my average cost per view for this type of a campaign is around the $.03 to $.06 range. Think about that. That’s insane.
You could set a dollar a day as your targeting option or excuse me, your budget, your ad spend budget. Dollar a day. That’s $30 a month, right? Then you could end up with dozens of views per day and at which point … If it’s for a local video, like I said, I don’t want it to look spammy the amount of views that are coming in. That’s when I go on and start fine tuning my daily ads budget, my daily budget amount, as well as what my maximum cost per view bid is. I can also manipulate the targeting options a bit to kind of reduce the views, to get it to a level that seems more … Like a volume of views that’s more reasonable, right?
It’s crazy what you can do. You really fine tune a campaign for YouTube views. It’s great, guys. It’s absolutely one of the best things in the world. It makes ranking videos so much easier. It used to be something that I just did as a trick up my sleeve when I needed, but now almost every time I want to rank a video now, one of the first things I do is go set out AdWords campaign for the video. If you set your targeting right, you can actually get some valid traffic that could convert from that too, from the ads themselves. I usually set up the ads with the intent to get them to rank in search, if that make sense, to make the videos to rank in search.
It’s great because it’s very inexpensive and it’s easy to set up, and then Google does all the work for you. Good question, Jason.
Nigel says, “Good day, gents.” What’s up, Nigel.
Hernan: Hey, Bradley?
Bradley: Yeah?
Hernan: Before we dive into Nigel’s question, can I ask you a question?
Bradley: Mm-hmm (affirmative).
Hernan: You’re paying for views after the three second mark, right? Like that’s when you pay for a view in YouTube. Am I correct? For a video view? You know what I’m saying? That they skip on and they need to actually view the … How is that working? That’s my question.
Bradley: I’d have to look it up. You’d have to look at the YouTube help files. I know if they click the skip ad button or something, then you don’t pay for the view. If they don’t click it within five seconds, then you do pay for the view I think it is. You’d have to pull it up and look at it, but typically guys, I even take videos that don’t … Usually like if it’s a lead gen video that I’m trying to rank in Google search, it might not be set up with a real strong call to action at the very beginning of the video because it’s like …
Typically when you’re doing YouTube advertising especially in stream ads, which is the pre-roll ads, right, the ones that play in front of another video, those are the ones that I use for this type of targeting. What you usually want in those type of ads is a call to action, a very strong call to action, right in the beginning. Because if you can get somebody to click the link right away before that five second mark, you don’t pay for it or something like that. I know there’s some pretty cool things that you can do with it. If they don’t click the link, then you end up paying for the view or if it’s something like over 30 seconds …
Again guys you just pull up the YouTube help files. It will explain that. I still do it with the local videos that might not have that strong call to action anyways. I’ve got multiple campaigns running. I was actually in there optimizing them today. That’s why this is fresh on my mind. It’s crazy because I’ve got one that I just set up about three days ago. I’ve got it set for a dollar a day. It’s for a roofing client. Like I’ve got 168 views in like three days. What’s crazy because the video is not even set up to be like a type of video that somebody would want to watch as a pre-roll ad. It’s not like that type of a video, but I didn’t care.
I just wanted to run in front of people that are in a specific geographic area that have a history, a browsing history, of looking for home improvement or roofing services. Does that make sense? As soon as they watch that, now it’s registered in Google and YouTube that there’s somebody within a local geographic area that has clicked or watched the video that also has a history, a relevant search history, which is such a huge engagement signal for ranking. Again just look at the help files guys for YouTube about when you’re charged for a view. They explain it very clearly. I just don’t know it off the top of my head. Sorry.
What Is The Best Practice In Managing Proxies?
It’s a great strategy though, guys. I’m telling you. All right. Nigel says, “Proxies. What is the best practice for managing proxies? Is it Firefox using CCleaner each time to switch between accounts or can you recommend a better solution, app or provider? What process do you use?” I use Browseo for anything that I need to use proxies for anymore guys. I talk about this a lot. Browseo, I use it very simple specific process. That’s only to have accounts that are assigned to either specific proxies if I need them, although I’m using less and less proxies now guys. I’m doing almost everything through my own IP. Here’s why.
This is exactly why. Again this should probably be a frequently asked question if it isn’t already guys, if somebody wants to make a note of this. With Browseo, what I’m doing is I’ll add an account. There’s also Ghost Browser, guys. Again there’s so many different functions for these tools. I use it for one thing and one thing only, and that’s just to keep browsing sessions open for different profiles if that makes sense. I’m not even using proxies on about 90% of the stuff I do anymore guys. It’s all going through my own IP. I’ve got zero problems with it. Because what I’m doing now is I’ll assign an account, a profile to Browseo through my own IP, not a proxy.
Then I open the browser even Chrome or Firefox or both within the Browseo window, and then I start using that profile. I never clear the cache or the cookies. I don’t run CCleaner on that because that profile will keep or maintain that search history and the browsing history. It starts to build a profile of a search history. Google, all the sites that I visit, they start to cookie and build a profile for that persona, which is absolutely natural. Why we used to use proxies all the time guys was because we would always be logging into the same browser through the same IP, but through different profiles.
We would have to clean the browser or else it would be very clear that we were mixing profiles. Does that make sense? Whereas with Browseo or Ghost Browser or anyone of the apps that do that, you can log in through your IP to a particular profile, but that profile’s going to build its own history. Even though it’s on your IP, it doesn’t matter. It’s because the browsing session is maintained, right? It doesn’t get cleared or cleared. Every time you log into that profile, it’s just picking back up where it left off the last time. Think about all the public places guys that people go … Public WiFis I mean. They’re everywhere now.
There are all the time dozens, sometimes hundreds, and sometimes even thousands of people logged into the same IP. It’s really not an issue anymore as long as you’re not wiping your tracks clean after every session, which is what we used to do. I used to recommend that. In fact, it was recommended in Syndication Academy. The updated recommendation is to no longer do that because it’s not natural guys for you to log into any profile on 100% clean browser every time you log in, and that’s what we used to do. Again Nigel, I would recommend that you find an app that you like that provides that solution.
Browseo is one that I use because again I don’t use it for all the bells and whistles that it has. I use it for a very one specific process, which is what I just mentioned. There are several other options that do the same thing. Just pick one of them for that and start building out your profiles. Again you don’t even need proxies for most of that stuff. Anyways, I just want to let you know guys that’s a question that comes up often and I totally appreciate the question guys because I used to be adamant about using proxies all the time too, but then I realized that it’s really unnecessary. I’ve really gotten away from using proxies.
I mean there are certainly some spammy stuff I do sometimes that I require profiles through proxies, and I have some that I’ve built up with their own dedicated or assigned proxies. Now the vast majority, probably 90% of the profiles and the accounts that I worked within are all binded right to my own IP. I really don’t care. It hasn’t cause one issue for me.
“By the way, I grabbed YouTube Silo Academy. Good Value. Do you still use Video Link Vortex and is it still best strategy?” Video Link Vortex is Bill Cousins’ product. It is a great product. It will save you a ton of time if you’re using YouTube silo stuff.
If you’re doing any sort of silo work, YouTube silo work, you either have to do it manually or the only other option I know is Video Link Vortex that will semi-automate that for you. I highly recommend it if you’re going to be doing a lot of videos silo work. Video Link Vortex is kind of a must have. It’ll save you a ton of manual work.
Should You Manage Persona Brand YouTube Channel From Your Primary YouTube Account?
“YouTube. Should you manage person brand YouTube channel from your primary YouTube account?” Yeah, you can manage it. If you’re going to create the YouTube channel on your persona account, the persona profile owns the channel, which is what I always recommend.
Yes, you can absolutely add you, Nigel, your main Google profile as a manager so that you can manage the account without having to log in to that other account. Does that make sense? You can manage it from your own Google profile. That’s absolutely fine. That’s what I do guys. I got 40-50 channels that I manage from my main profile. If yes, is there a limit to how many … I think it’s 50 channels is the max, but that may have been changed. I don’t know. I think it’s 50 channels is the max. I probably got close to that in my account now. A lot of them I don’t use though. I could eliminate them if I needed to.
Channel gets penalized. How many channels should you manage? I don’t think it matters how many you manage because remember the idea … The goals guys to keeping your channel separate is to make sure that the channel owners are separate, which is why I always recommend creating new Google accounts for new YouTube channels so that you are reducing any potential risks. If you create a whole bunch of channels under one account and then that account gets terminated, God forbid, you lose all that stuff. You can be a manager. In other words, let’s say you got 50 personas, right? Each has its own YouTube channel.
You can make yourself, Nigel’s Google profile as the manager for all 50 of those channels. If you, God forbid, were ever to get your account terminated, it wouldn’t kill all those other 50 accounts. It would just kill your account, which had manager access to them, but it wouldn’t kill the channels. The channels would still be up. Does that make sense? You could still go access them from their profile accounts. All right? Good question.
Recommendations: VPS Provider / Solution for Tools & Account Mgmt
Recommendation VPS provider solution for tools and account management. Well, I prefer dedicated servers for that kind of stuff guys or like good VPSs and stuff. I use Oplink.net, but I don’t know.
You guys have any other recommendations for that? This is the one I like. I’ve got several servers with these guys here.
Hernan: Yeah. Oplink is good. I think Liquidware would also give you VPSs for tools and stuff with Windows. They’re a little bit more expensive them Oplink.
Marco: Amazon.
Bradley: You can do EC2, right? Elastic Cloud?
Marco: You could do that. I mean you could do a VPS right on Amazon. You’re going to start WordPress. You’re going to start to install tools. You could do whatever you want.
Bradley: Yeah, you can do that too. I used to set up Elastic Cloud instances, but it was so geeky and I just got tired of it. I switched everything to Oplink because they set everything up for me now. Anytime I have an issue, I just contact support. They get it taken care of. By the way, the support guy at Oplink, he’s very competent, but his communication skill suck just so you know. The tech support guy, his answers are real short. It almost is like am I pissing this guy off? Don’t get me wrong, he always gets everything done and he gets it done real fast. I think it’s just his personality. If you guys reach out and you ever have any technical issues, don’t take it personally.
I think that’s just his personality type. That’s a great company though because I’ve got servers with them that I’ve had for many years. Every time I need a new server, I just go straight to those guys. All right.
What Are Your Thoughts On Automating Post To A Google My Business Page?
Quit This House. “Good day, gents. Happy Wednesday. Thanks for all you do.” Plus one that. “Got a solicitation today from an autoresponder company saying that they can automate posts to Google My Business page. What are your thoughts on this? Should you automate this? What should your theme of messages be? Sales consumer information reviews? Is there IFTTT for this? Thanks.” No. Hey, listen, would you mind …
Hopefully you’re hearing this now. If not, would you mind forwarding that email to me? I’d like to look into that to be honest with you. I don’t want to give you a recommendation or a suggestion on whether you should pursue that or not without looking at the offer. I’m curious about that because that might be a solution that I would like to actually use myself for my business, right? In my client business. If you want, send it to me, [email protected]. Please forward that email to me and I’ll take a look at it. I’d be happy to … Since you’re going to email it to me, I’ll reply to you via email with my thoughts.
Then maybe I can review it again next week for everybody else’s benefit. Look at it this way guys, I know using Google My Business post is incredibly powerful. What I don’t like about it is you have to go in an update the post every seven days to keep it live, which is why I’m not doing a whole lot of that right now because it requires too much work of going back in all the time and updating posts. If there was a service out there that would automate this for me, where every seven days it would create new posts, then I would absolutely use it. I would need to test it first to see if it’s something that I could recommend.
Again please forward that email to me, [email protected], or reach out to me via Google Plus. Let me know, and I’ll review it, and I’ll let you know. I’m anxious to see what it’s about. Any comments on that guys? Marco, I know and Rob have been doing a whole bunch of stuff with that. Have you come across any automated services for that?
Marco: No. No. It gets done manually from within the account. I want that. I want Google to see someone actually going in there and doing the work. It’s working phenomenally well and I am not going to change anything that’s working this well.
Bradley: Yeah. Okay. I agree with that. I’ll be the guinea pig on the automation stuff. I’ve got plenty of projects that I could apply this to to test it. I will definitely test it out man if you send it to me.
Do You Need To Start From Scratch With The Themes And Plugins Before Building Out A Syndication Network?
AJ says, “I have a website up. Do I need to start from scratch with themes, plugins, before I build the network?” No, sir. Absolutely not. As long as you have an RSS feed on your site, so that whenever you publish blog posts that automatically updates or inserts it into the RSS feed, then you’re fine. You don’t need to start from scratch and build all that stuff out again. That’s absolutely unnecessary.
As long as you have an RSS feed, if you have a WordPress site, you do have an RSS feed. Even if you don’t have a WordPress site, a lot of site platforms do. CMSs typically do. If it’s HTML or something like that, then likely not, but you could still create one. Which themes do you recommend? Personally if I had to only select one theme developer right now to learn, I would say probably Thrive Themes just because there’s so many tools and options and stuff. They’ve got like landing page builders and what they call Thrive Architect. They have the opt-in and lead gen forms. All this stuff guys. They’ve got a lot of really good things.
If I was going to start all over again, I would say just the one. There’s certainly a learning curve with all their different things, but they’ve got some really good stuff. They got a lot of really good training for all their stuff too. Anybody else have any suggestions?
Hernan: Yeah. Thrive Themes works because they are mostly conversion based and they are light enough. I mean they’re not filled with JavaScript and what not that will actually interfere with your SEO efforts for the most part. Another one that works really well and simple for blog is Genesis. Like the Genesis Theme as it comes out of the box. The good news is that you can start with something super simple and even ugly, and test the water. Test if it would actually rank, and then you can make it pretty. We used to do it the other way around, right? We used to go ahead and install a theme, and make it look perfect and what not, and then build out a website, and then build out the networks.
Then we realized that that was not the way to go. You need to test the market first, and then you dedicate a lot of time to that project. Thrive or Genesis or maybe Avada. Those are my options.
Bradley: Very cool. Yeah, this was answering … This is what I was referencing earlier to Mohammad’s question. Thank you, Walt. That’s good advice. I totally agree. No. Maybe illegal to go revenue share or referral fee. You must be licensed. Yeah. That’s what I was talking about. I can’t remember. I think they were allowed to pay a referral fee. If I remember correctly, that was how it had to be worded in the contract because that would essentially be listed … For those of you that have done real estate in the United States, you get what’s called a HUD-1 Statement at settlement. That’s how I would get paid.
Whenever the house would go to settlement, the deal would go to settlement, on the HUD-1 Statement it would be listed as a referral fee, and it would pay me that way. That was the only way we could do it in the State of Virginia anyways. I totally understand what you’re saying. Coffee is for closers. I just want to make sure. Yeah, that’s the ABC, right? Glengarry Glen Ross I think it was. Always be closing. Marco, I wouldn’t share too much about my business model with a cheap realtor. He would try to lower your monthly bill because you told him that your costs are lower.
Marco: This is just for this instance for Mohammad. I mean he can always walk away. It’s not common practice. I don’t do it. I won’t lower my fee period. I’m at the point where I can say I don’t need you. You need me. Why the fuck did you contact me if you’re not willing to pay my fee? That’s how I talk. It’s real talk man. I don’t pussy foot with clients with anymore. I don’t have to do it. Mohammad is getting started. If he wants this client, if he needs this client, then that’s one possible approach. If the guy’s cheap, he’s going to say no anywhere, then Mohammad can just turn around, “Okay. See you. Let me go see if your competitor wants the deal. Fuck you.”
Bradley: POFU. Did somebody post that? We really need to post that? Damn it. I don’t want to waste for the next five minutes looking for the URL. Marco, can you grab that? The POFU link? Drop it on the page for everybody’s benefit.
Best Platform For An Online Membership-Based Course
Ryan says, “What is the best platform for an online membership based course?” Okay. We use Value Addon, but for some reason I guess like over the weekend, Value Addon was down, like the archive area was down for a period of time. I don’t know. I’m not going to bad mouth Value Addon. All platforms have their ups and downs. I like Value Addon. I’ve liked it ever since we started using it. I recommend that.
I haven’t really used a whole lot of other platforms. We tried using the ClickFunnels membership platform I didn’t like that at all. Although I love ClickFunnels, I didn’t like the membership platform. We’ve been using Value Addon for like four years now, and I like it. Anybody else have any other recommendations?
Hernan: I would say that I’ve work with shit a lot. Like MemberMouse for WordPress, ClickFunnels, Kajabi, WishList Members and they all have their own ups and downs. There’s no actual end all deal or one size fits all. It will depend on actually what you need to be. Very unlikely for client, customer hub. At some point you will need a developer. Just think it like that.
Bradley: The second part of that is why do you guys always do you livestream Q and A on Google instead of YouTube? Because it gives us this wonderful event page. Our livestream is on YouTube, right? We’re using YouTube. Google Hangouts on Air is gone. You can only do it through YouTube now, right? It is on YouTube, but we always have our questions and answers on this page because it gives a nice big page here where all the questions can be viewed by everybody instead of that little chat window that’s on the right side of the videos. That make sense? Isn’t this a much better display than if I was to have the watch page open in YouTube with that little chat window? Does that make sense guys?
Plus we can add images and do all this cool stuff that all of our members like to do like Wayne and Greg. I mean if we brought it over to YouTube, it would be boring. It wouldn’t be as fun. I love having these event pages guys. Again we’ve tried using Webinarjam. I know Marco’s using Zoom right now for RYS and he likes it. I prefer to stick right with using YouTube Live and the Google Events page. That’s still my preferred method. Maybe it’s because old habits die hard.
Marco: I’ve posted the YouTube link by the way.
Are Content Mastery And RSS Authority Still Relevant And Available?
Bradley: Awesome. POFU guys. Go watch that. If you’re easily, well, then you shouldn’t be on this webinar anyways really. Is Content Mastery still relevant? We don’t have that anymore. You might be talking about Content Kingpin. Content Kingpin, yes, it’s absolutely still relevant. It’s just about content curation and how to build a business around it if you’d like, which is hands-free content marketing. It could be 100% outsourced and produce revenue. It’s how I do all of my content marketing guys. 100% of my content marketing is done through the Content Kingpin process. That’s the exact process that I’ve been using since I think 2012.
I used to do it myself back then, but now I have a team that does all that stuff. It’s absolutely still valid. Is RSS Authority Sniper still relevant or available? Yeah, it’s still available. I think Lisa Allen updated that recently, the tool, the front end tool, which is the RSS Authority Sniper. I never really cared for that tool much though, although again I think she recently updated it. I think it’s got a lot more functionality. I always liked the service, was the backend service, which is Rank Feeder. That’s a hugely powerful RSS co-citation tool. It’s awesome. It’s just an SEO tool, but it’s very, very powerful and it’s called RankFeedr.
That’s like the monthly add on for RSS Authority Sniper. I would buy RSS Authority Sniper just to get access to RankFeedr. Although like I said, RSS Authority Sniper I believe she updated it recently, and I haven’t messed with it since it’s been updated, so I don’t know what the new tool looks like. The back end service, RankFeedr, is amazing. It’s great. We’re almost out of time.
How Do You Start Building Self Supporting PBN?
Dan says, “Interested in building some authority sites around my main niche site, like a self-supporting PBN, that it can attack related terms, news, tangential areas, love the fact that he just used that word, tangential, “areas and send traffic to my main site.
These would be self-supporting ads, products, et cetera. Real sites. If you are starting this process, what you would do? Look for expired domains and start producing content? Something else?” If you’re creating real sites, that’s how you do it nowadays guys. If you’re going to do PBNs, that’s how you do it. You build real sites that you monetize, you try to rank the PBNs. Guys, you want real sites with real traffic. That’s what you want. If you’re going to be doing PBNs, that’s how you do it. How would I do it? If I could some relevant expired domains that had the same very similar topics on them, then yeah, sure.
I would do that because then you can basically step into some authority, some already generated authority. Right? I also wouldn’t be opposed to just starting with my own brand new domains if I had some branding ideas that I wanted. Because if you’re going to create your own digital assets, which that’s what these will be, then you might want to create some new brands out of it too. It’s entirely up to you. I would look for expired domains, but it would probably be a mix of both. What do you guys say?
Marco: If he’s looking to push relevance through TLDs, then build a drive stack, build an RYS Drive Stack around each one of these to push all of that relevance through. You push a link over and all of that is going to carry through. What he’s actually going to do is he’s building a seed set, which is trusted and authoritative because of everything that he’s doing to it. The more that he continues to add to his drive stacks, and his websites, and the content and whatever else he’s going to add, I think he’s sending traffic in and everything else, it’s just going to power up his seed set.
Over time and into the future that’s what’s actually going to work rather than how people are still using the old PBN model.
Bradley: All right. Let’s see if we can get through the next two. Up two Greg’s picture.
What Are Your Recommendations When Changing Company Or Brand Name?
Chick says, “I’m seriously considering a company name, brand change. What would be better? Creating a new website for the new brand then 301 to the new site when I launch or simply swap out the name on the existing website?” I kind of like the former to be able to build it right from scratch. That’s what I would do, Chick, unless you’re existing site is exactly how you want it. It also depends on how much work it would be. Like for example, if I had a site that had 150 posts on it, 15 pages, I don’t know that I would want to start over.
I might just replace the domain and then rebrand the actual existing site just because it would save a shit ton of work. You could always clone their site and then install it on a new domain. You know what I mean? I mean that’s what I do is clone it and put it on a new domain. If it was a smaller site and I wanted to rebrand and kind of start all over like for example, maybe the on-page wasn’t right, the structure of the site might not have been right originally or could have been improved upon, then this gives you that opportunity. Again it’s a matter of like how much do you want to do. Yeah, 301-ing the old to the new is fine if you want to do that.
If the site needed it, if the structure was poor, then I would do that absolutely. If the structure was fairly sound and there was a lot of content, I’m not sure that I would want to start over from scratch. Just clone it and migrate it to another domain. All right.
Jeff, last question guys, “Bradley, did you already pimp out the Video Lead-Gen System? I got on late. To anyone who’s looking for great info, watch BB’s Value Addon webinar. Top notch.” Yeah, that Video Lead-Gen System, yeah, we did the bonus webinar for where to find prospects that are hiding in plain site, that are spending money.
Then also we walked through some additional outsourcing. Like guidelines for how to outsource that stuff. Yeah, we did that bonus webinar for all the purchasers. I made that public on purpose, but I only made it public when it was live. Now it’s all locked behind the Video Lead-Gen System. You have to be a member of that in order to be able to see that webinar, but I made that webinar public intentionally because I knew it would help a ton of people. Obviously there was a selfish reason too, right, which was hopefully that people would see how much value I gave in that webinar and would go purchase the Video Lead-Gen System. We had 300 views on that webinar in 24 hours.
I know you guys got a lot out of that, but now unfortunately if you guys want to see it, you got to join the system, Video Lead-Gen System. Thank you for the kind words, Jeff. I put a lot into that webinar obviously because I really wanted to help as many people as possible. Anybody that says that they can’t find prospects that do video marketing, they’re not trying hard enough because there’s a real easy way, which I covered in that webinar on how to find prospects that are spending money, that aren’t getting results from their videos. You can go in and step in and use the already existing videos, rank it for them, and then make money from them.
Again that’s covered inside Video Lead-Gen System. All right guys. 5 o'clock. Got to wrap it up. I don’t think we have any other webinar. Oh shit. We got mastermind tomorrow. How can I forget?
Hernan: All right guys.
Bradley: We’ll see you guys in mastermind tomorrow, those of you that are there. Those of you that aren’t, why aren’t you? I’ll see you all later. Thanks guys.
Hernan: Bye, everyone.
Adam: Bye.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 172 published first on your-t1-blog-url
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flauntpage · 7 years
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The Immortal Life of John Tesh's NBA Anthem "Roundball Rock"
There's cowbell in "Roundball Rock," which I'd never noticed. You can hear it thonking along metronomically under the hyperactive arpeggiating strings and swelling synthesizers. The version I listened to is just one minute and nine seconds long, and I had come to believe that I knew every bright corner of it. This is not because I have spent much time listening to the song on purpose, because I have not. It's because I have never had to seek it out.
Whenever there was a NBA game on NBC between 1991 and 2002, some edit of "Roundball Rock" was played before the game and at the half and wherever else it would fit; in all, it was played more than 12,000 times during the 12-year period in which it was NBC's NBA theme song, which breaks down to something like 20 times per game. It became so ubiquitous during this period that it is easy to forget that "Roundball Rock" is no longer the NBA's theme song, and in fact has not been since George W. Bush's first term in office.
When the rights to broadcast NBA games transferred to ABC before the 2002-03 season, John Tesh—the leonine new age music composer and former Entertainment Tonight host who wrote the song—offered "Roundball Rock" to the network. They declined, and replaced it with a song called "Fast Break," which was composed by Non-Stop Music; the official YouTube upload of that song, from 2012, has been viewed more than 114,000 times, which is pretty impressive given how easy it is to hear it during basketball season. It is also not in the same universe as its predecessor.
There is a video of Tesh performing "Roundball Rock" in concert that was uploaded four years earlier, by Tesh's official account. The only word to describe this version of the song is "extravagant." Pacing the stage before a rapt crowd, Tesh pushes play on the first of two answering machine messages that he left for himself in July of 1990, when he was in the French city of Pau covering the Tour de France. The first message he left was "Roundball Rock"'s chorus, as Tesh told ESPN's Darren Rovell in 2002. In a second message, 30 minutes later, he scatted the verse.
In the video, Tesh is towering and lushly goateed and wears a glittering silver vest with seven buttons on it; he introduces the performance of the song by miming dribbling a basketball. A large corps of musicians, including a full string section, launch into an expansive version of the original; it features both a guitar solo, complete with Surprised At How Hot These Licks Are faces from the soloist, and some violin filigrees courtesy of a gamboling fiddler in an epaulet-adorned Napoleon-style coat. When I watched the video of this performance earlier this week, it was the 1,435,747th time someone pressed play on it.
Tesh's website mentions that he "claims that he made in the six figures from royalties each year it was used." It further mentions that Nelly sampled the song for "Heart Of A Champion," the first song on the Sweat half of Nelly's 2004 double album Sweat/Suit; because Tesh owns the song's copyright and publishing, he presumably made some money on that, too. (It does not mention that it has also been sampled by Ras Kass for a song called "NBA" or been subjected to three-and-a-half minute onslaught of NBA-related punchlines by Joe Budden.) Tesh has made the song available as a free download, and that 69-second version is the one that Tesh recorded on spec and sent to NBC executives. He paid an orchestra $15,000 to record it, sent the demo to NBC under an assumed name, and worked out a deal with the network that paid him a fee every single time the song was used. "Every five seconds—into commercials, out of commercials," Tesh told the Wall Street Journal's Jason Gay in 2011. "It definitely put one of my kids through college." Tesh told Rovell back in 2002 that he had offered the song to ABC for use on its broadcasts. "I'm also perfectly happy to sell it to the NBA if they want it," Tesh said.
None of that happened, which means that 15 years after it was last played during a NBA broadcast, the only place you can hear "Roundball Rock" is everywhere—in your head whenever you watch a NBA broadcast, echoing around the online spaces where basketball weirdos gather, in the collective memory of a generation that grew up associating the song with the experience of watching basketball on television. When I looked up the jazzy latin alternate version of the current ABC/ESPN theme, I had the strange experience of realizing that, despite having heard that rendition what now must be hundreds of times during NBA broadcasts, I had also somehow never heard it before. Every time I had heard it, something in my brain took it upon itself to remedy what it perceived as an oversight, and so simply plugged in "Roundball Rock." Tesh's song is vexingly catchy with marimba and horns, too, if you were wondering. Maybe you've heard it, too.
John Tesh sent me a link to a video and asked me not to share it. I can describe it, and so can tell you that it opens with a classic YouTube establishing shot: pallid indoor lighting, anonymous suburban paint job, a bespectacled man in a black-and-white windbreaker seated at a Yamaha piano. The man tears into the beginning of "Roundball Rock" and then gives way to another recognizable YouTube shot—wood floors, larger piano and better light, a man with a duckling's fluffy quiff—and then another keyboard, and then another. Then two bearded guys play it on electric guitars and a man in plaid shorts picks it up from there on a ukelele, and so on and on. Someone with an acoustic guitar explains how to play the song, to camera, as a graphic with the corresponding guitar appear behind him in a homemade graphic. That last one is Tesh's favorite part.
When he performs live, which Tesh still does 25 to 30 times per year at venues tending towards your larger casino-based performance spaces, he projects that video plays as a sort of introduction. "I wanted to do kind of a Storytellers thing, sort of inside the music, and I said let's bring projection with us, because we have a team of editors," he told me. "So I said 'why don't you search YouTube, just search for the song' and it turns out there's hundreds of people learning to play the song. I was ... this is crazy." At his shows, Tesh generally uses "Roundball Rock" as an encore. "When we play the song, at the end of our concerts, that's when the guys in the audience that have been dragged to a John Tesh concert by their wives or girlfriends, they're like 'holy crap, you did this?'" he said. "That's really fun for me."
If you know what Tesh looks like, it is probably either because of the decade he spent hosting Entertainment Tonight between 1986 and 1996 or because of his still-ubiquitous Live From Red Rocks PBS special, from 1995; the accompanying album, in which Tesh performs with the Denver Symphony Orchestra, went platinum several times over. His career sprawls across decades before and after that, and continues still—he presides over a rather startlingly vast multi-platform empire today, which includes a daily radio show that's on 300 stations in the United States and Canada, a weekly television show that's on 174 stations, and a podcast that he does with his wife and her adult son from a previous marriage. He is still making records and generally doing more or less what he wants. Everything except the albums comes from a studio that he built into his home. "We gave up on Los Angeles traffic," he told me. "And we got 15 hours of our lives back. We just took all that gas money and put it into building a studio."
All of which is to say that Tesh has had a fantastically successful career—a happy marriage and kids and grandkids, a successful run as a journalist and a lucrative stint as a host on Entertainment Tonight and millions of records sold as a New Age recording artist, which was always what mattered most to him. All of which is true, and all of which cannot be said without mentioning that Tesh has also spent much of his public life as a big, earnest, good-looking guy learning how to live with being a punchline. His albums have been hugely popular, but his records filed under the most readily mocked musical genre that exists; he is as recognizable as anyone in American life, but it's at least in part because he used to tell millions of Entertainment Tonight viewers that it was Dabney Coleman's birthday, whenever it was Dabney Coleman's birthday.
Tesh, at least as far as I could tell, is extremely cool with all this, and with the strange-but-habitable shape into which his fame has shaped his life. "Triumph [The Insult Comic Dog] came to my house, or my quote-unquote house, in Los Angeles, in one of those TMZ-style tour buses," Tesh told me. "And he's yelling, with a megaphone of course, out of the bus. And I peek my head out of the house and he goes, ' Teshy, Teshy, come out, come out.' And I say 'Triumph what do you want?' and he says 'I want you to stop playing that crappy music.' And then I got on the tour bus and he started humping everybody and it was very uncomfortable." The important things to know about how Tesh told this story is that his Triumph imitation was both extremely enthusiastic and pretty on-point, and that he laughed a big happy basso laugh at the end of it.
All of this is strange, but also this is Tesh's life: he has been successful and become famous in every field he ever endeavored to enter, and yet he is still someone Triumph does not hesitate to poop on. The strangest part of this supremely strange and strangely familiar Real Hollywood Story is that "Roundball Rock," which is almost certainly Tesh's most lasting contribution to the broader culture, is one that's not generally associated with him. It couldn't be any other way. Even people lucky and talented enough to get what they want in life never quite get it the way they imagine. No one ever gets in through the front door.
When Tesh came up with the founding theme for "Roundball Rock" he was spending most of his day in a van filled with synthesizers as an employee of CBS Sports. "I worked in local news for many years, in Orlando and Nashville and then in Manhattan at WCBS as a local news reporter," Tesh told me. "And then I got hired as what's called an anthology sports reporter—none of the basketball or baseball, but the downhill skiing and the figure skating and Mr. Universe. And I was assigned to the Tour de France and that's where the producer, David Michaels, who's Al Michaels' brother, he said 'let's do this MTV style.'"
What that meant, for Tesh, was more work. He would be not only writing about what happened on the Tour that day, but composing a soundtrack for the footage illustrating it; Michaels edited that footage, and then Tesh wrote and read his own narration over a musical score he composed more or less on the fly. "It was a truly collaborative process, but what happens with editing video like that—and you can see anybody like Hans Zimmer doing this, too, and doing a much better job of it—but you can't just write a song," Tesh told me. "It's odd time signatures, and it's more like colors than anything else. Deep Moog synthesizers when people are climbing up a mountain and really high-speed arpeggiators when they're descending at 60, 70 miles an hour. So what I would do, for two months before we'd even go to the Tour de France, I would write out little canvas pieces, 'I know I'm going to need this, I know I'm going to need that,' but I wouldn't set the tempos. I wouldn't commit it to anything except being in the computer. So then when I saw that, I could pull that out and adjust it so it would fit."
This was more or less the approach that Tesh took to composing a theme for the NBA on NBC. He had some ideas, which he sang into his answering machine from a hotel room in the small hours of the morning, and by now you know what those sound like. He knew, he says, because he was plugged into the broader sports media scene, that NBC was looking for a theme. He knew enough to not just record the theme but also to sync it to video. "In order for the guys at the network to buy in, you can't have them imagine it," he said. "So I edited together on VHS tape like 20 fast breaks, from the Bulls and the Lakers. And I would play the theme that I had, the rough theme, over that footage. Just to see, you know, how it worked. When I sent it to NBC, I sent them a copy of the VHS and also a copy of the mixed song, so they could see it with video. You want to remove any chance for imagination or work from people who are judging that kind of stuff. So I made sure it was the right tempo, so they didn't have to imagine it was 134 beats per minute, which is the tempo of a Michael Jordan fastbreak—I put it at that tempo. And then I re-edited the footage so it looked like it was already in the show."
Tesh also knew enough to submit the theme under an assumed name, because he already understood the gap between what he wanted to do and how he was perceived: "The guy that reads the celebrity birthdays on television isn't going to be writing our sports themes, you know? It ended up getting judged on its own merits, but definitely being a TV host stood in my way." What Tesh calls "renaissance-ing" was still anomalous in the business at that time, but also he was already figuring out how to be serious about his work even when precious few took him seriously in the way he wanted to be taken seriously.
No one has quite cracked the musicological science behind earworms, which is reassuring given how many steel-trap minds and proprietary algorithms have doubtless been loosed in pursuit of this answer. There was a CBS theme for NBA broadcasts that existed before Tesh's, and there is the Non-Stop Music theme that has now outlived his. In 2010, the classical conductor Marc Williams told ESPN's Kevin Arnovitz that he much preferred the old CBS theme to Tesh's, which he described as "'90s music with adrenaline," but ultimately "a one-trick pony."
I am not qualified to say whether Williams is right or wrong about any of this, although as I have already admitted the extent to which "Roundball Rock" has homesteaded my unconscious, I would probably have to recuse myself even if I were. Tesh told me that when he offered the song to ABC, he was told that the network wanted to go its own way, to avoid reminding viewers of NBC. "Which I actually get, you know," he said. "But it's really not like the rest of the world works. Otherwise, why would people buy songs and put them in commercials, you know? You want to use the most recognizable theme, so people hear it and are like, 'oh, basketball is on.'"
A decade and a half after it was last heard on television, "Roundball Rock" still rings out in that way for several generations of basketball fans. Whether it deserves that, or how it came to earn it, is secondary to the fact of it. In a 2013 Saturday Night Live sketch—a discrete bit of it shows up in Tesh's Storytellers reel—Jason Sudeikis and Tim Robinson play John and Dave Tesh, and perform a version of the song with lyrics that are, mostly, "ba-ba-ba-bas-ket-ball/gimme-gimme-gimme the ball/because I'm gonna dunk it!" It's a funny bit, but it's funnier when you remember that, when it aired, it had been 11 years since anyone had heard Tesh's theme during an NBA game.
And yet, because it never left, NBA fans still hear it all the time. There are no plans on the part of any of the NBA's current broadcast partners to bring it back, and Tesh is busy enough that he has not pushed for a reunion. "I don't really wake up every morning thinking about it," Tesh told me. "But what I'd really like to do is maybe at the Finals, one time, if they asked me, I would love to come, just right at midcourt, maybe with an eight-piece string section or something like that, and just play the theme right after the national anthem. That would be a fun thing for me."
Maybe you, as I did, found that very easy to imagine. Maybe you, as I did, realized that you had, in some way, already been imagining it.
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The Immortal Life of John Tesh's NBA Anthem "Roundball Rock" published first on http://ift.tt/2pLTmlv
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smeehaw · 7 years
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Okay, so on the 65 Questions You Aren't Used To, I'm just choosing random numbers... 1-14, 18, 20-27, 34, 36, 39, 40-43, 46, 50, 52-54, 57-59, 60, 61-64.. I haven't checked those, so bear with me xD
1) Do you ever doubt the existence of others?BroDudeAll the tiiiimeeeeee
2) On a scale of 1-5 how afraid of the dark are you?Depends how many horror movies my parents have watched that night,,
3) The person youd never want to meet?Hey, get this: Im an antisocial introvert, so basically everyone except those Ive met anonymously first
4) Favorite word?Circular
5) If you were a type of tree, which type would you be?HhhhmmmmmmMaybe a...Idk man idk
6) When you looked in the mirror this morning, what was your first thought?I got outta bed at 11 AM wym this morning?
7) What shirt are you wearing rn?A teal extremely fuzzy pajama one *shrug*
8) What do you label yourself as?Mmm I guess a female polyamorous and polyromantic asexual if thats what this meansI dont really like labeling myself tho bc nothings really accurate and it makes me feel restricted
9) Dark room or light room?Depends whether or not Im drawing or need to see smth (light rn)
10) What were you doing last night at midnight?Well its 11 mins past midnight rn so IdkBut last night I was asleep early for once in my life
11) What age has been your favorite so far?I meanI guess five bc dang I was happy and things were likeSimpleIdk
12) Who was the last person who said I love you to you?HhhmmmmI think my mom
13) Your worst enemy?Like half the guys in my school, collectively
14) Current desktop backround?Nonexistent…….
18) Who would you really like to punch?Like half the guys in my school, collectively
20) Your best physical attribute?UhI guess my hairs pretty ok
21) If you were the opposite sex for a day, what would you look like and what would you do?I literally wouldnt go anywhere and just lock myself in my room bc I wouldnt want to be experimented on lmao
22) Whats your secret talent?Being clumsy af, except thats not a secret or a talent
23) A unique fear of yours?1) Im scared af of little dogs bc one almost scratched my eye out when I was seven2) If I can even so much as hear a horror movie in the background I have nightmares for at least two days (help)
24) Im not gonna type this entire question go check for it yourself lmaoAlso Id probs just make a cream-cheese and cinnamon sandwhich on lightly toasted rhye bread…
25) If you found $100 howd you spend it?I wouldntThats a kinda small amount of moneyId save it
26) If you had a plane ticket to anywhere, where would you go?Canada and Id stay there foreverNo America pleaseThanks
27) No
34) Last dream?My friends and I were all placed into the multiverse of podcasts and we all died
36) Have you ever been entered into the hospital?I had really bad asthma when I was likeTwo or threeAnd remember that dog incident I mentioned back in question 23? Yeah
39) Faborite musical genre?Broadway, 60s, 70s
40) Sunrise or sunset?Ssssssuuuuuuuuuunsssssset
41) Favorite flavor of milkshake?Chocolate
42) Favorite football team?Listen here:Im not a sports fanI dont even have a TVI also dont get the idea of sportsIm not competitive
43) Any scars?No, somehow
46) How reliable are you?HaaaaahhahahahadhaahhahahagagahhhghgWait is this a serious question?
50) Whats the most unusual conversation youve had?Its composed of Thomas Jefferson shitting out pancakes, Thomas the Train Engine, and the darkest carrots
52) How long can you go without talking?A veryyyyyyy long timeIf I didnt need to, Id probably never speak
53) Whats your worst haircut?I meanIve always kinda had the same oneBut I used to.have bangs so that wasYikes
54) Have you ever baked your own cake?Ive never baked anything?
57) Whats the last thing you drew a picture of?Ok that doesnt really make sense?But the last thing I drew has to do with the darkest carrot thing from question 50 and I might upload it tomorrow if I remember(Ill tag you in it)
58) Your dream car?Nonexistent
59) Do you do anything unusual in the shower?Well everybody else spends fifteen minutes daily thinking about the meaning of life in their shower, right?
60) Do you believe in aliens?EhhKinda?I mean I find it hard to believe that were the only planet with sentient living things on it in existence
61) Do you read your horoscope daily?Nope
62) Your favorite letter of the alphabet?X
63) Dungeons or dragons? (No sorry its actually Dragons or dinosaurs?)Dragons
64) How do you feel about babies?I meanTheyreEhhId adopt a one year old maybe but any younger than that and I just kindaEhhhhHH
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