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#but it does mean that art is going to return to meatspace I think in terms of pricing
snugglyporos · 2 years
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me, falling down the hole of ai-generated art by running it on my own system: ‘no one man should have all this power’ 
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oh I'm interested in the tag novel on how fan spaces becoming more meat spacey benefits the producers!! also happy Halloween! 🖤🧡🖤🧡
It’s not a particularly academic argument---I don’t have sources to back this up, I haven’t done research. I’m also wary of painting a picture of “fandom” as anything more than a lot of weasels in a trenchcoat, because that word means a lot of things to a lot of different people, some of whom hate each other. But as long as everybody understands that this is the ethnographical equivalent of drunkenly throwing darts at a copy of the AJS...sure.
[under a cut because it’s long and baseless, and also I had a lot of thoughts and feelings. Sorry.]
My basic premise is that fandom occupies “fanspace.” Fanspace is not solely online, since fanzines and conventions are fanspace too, but since the 90s it has become increasingly and primarily internet based. While some websites are designated fanspace (e.g., AO3, ff.net, stand-alone fansites) fanspace is not necessarily contiguous with a hosting site (e.g., there is fanspace on tumblr, but tumblr is not a fanspace). Fanspace is really just those urls, message boards, threads, blogs, accounts, etc. designated for fandom and/or where fannish activity takes place.
Its deeply-rooted internet presence has allowed fanspace and what I call “meatspace” to operate on different rules. Meatspace has always informed fan spaces, of course---disclaimers on fic to ward off accusations of copyright infringement, for example, or asking readers to attest that they’re over 13 before reading an R-rated fic. But traditionally, fandom has accepted as norm things that don’t apply to meatspace: fake names and anonymous posts, pictures of someone else’s characters, lengthy self-published stories featuring violence, explicit sex, sometimes even gay people. Fanspace is in many ways an artificial carve out from meatspace, where fewer of its rules apply; fanspace supplements these with its own norms.
The division between fanspace and meatspace is not and has never been a clear, settled line, however. Debates on how much meatspace should inform fan spaces have been raging for as long as I’ve been on the internet, and to be fair to meatspace, it has made good points. (I’m not sure if “don’t be racist,” counts as a meatspace rule given...racism, but fandom frequently reacts to it like a meatspace intrusion so I think it should count.)
However, what used to be intra-fandom conversations have become increasingly more public, for a few reasons:
Part of this is just the natural development of the internet---it’s not like fanspace was ever hidden, but there just weren’t as many people online, and stuff was harder to find in a pre-google, pre-algorithmic promotion world.
Part of it is the changing architecture of fanspace---websites shutting down, Strikethrough, and the tumblr porn ban have all, in their own ways, served to alter fanspace and move towards more and more public-facing sites.
But part of it---and this is the biggest factor, I think---is that over the last two decades, we’ve seen content-producers** increasingly willing to engage with fandom. 
On its face, this sounds good! After all, fans like people who make things, people who make things want fans. What could possibly be wrong about both sides recognizing their mutualism?
I think this works when the most interaction you could expect with a creator was showing up a bookstore to ask Tamora Pierce a question, or writing fanmail to Paul Gross. But it falls apart when you consider just how public-facing fanspaces have become, and just how much interest content-producers have taken in cultivating the fannish audience. Content-producers engaging directly with fandom are a thumb on the scales of mutualism, and a heavy one. After all, one side of the relationship is a loosely collected anarchic cult, migrating along a series of websites they mostly don’t control, making do with nothing but ongoing wank and general obsessive tendencies. 
The other side has D*sney, Harper Collins, and Comcast.
That thumb on the scale has paid off, more than I think even the content-producers could have anticipated. Fandom is good at loving what it loves and talking loudly about it, but capitalism is way better at doing what it does---turning everything into profit. So now people pay $100 a pop to go to Harry Potter World. Conventions are well-produced extensions of their parent companies, raking in money and providing a blitz of publicity---directly to the source most likely to take your messaging and amplify it. Make a superhero movie and the minute the trailer drops you conjure up thousands of online fans will be your de facto, unpaid publicists---generating interest via fan art, fic, and controversy with minimal corporate effort.  Of course fic writers who have established online presence are the darlings of the publishing world---what publisher wouldn’t want a built-in hype machine for a new author? 
And, just coincidentally, of course, fanspace and meatspace are drawn closer together, that line further blurred by this new and very, very interested third party.
I’m not saying this is some big conspiracy. No tv exec is out there rubbing their hands together and cackling evilly about how they’re going ruin fandom. But in exchange for meatspace validation and an endless stream of new content, I think fandom has ceded important ground. And I think it’s changing fanspaces, even now:
One of the founding rules of fanspace is that it does not generate money---you risk real copyright infringement that way. (This isn’t to say that money hasn’t been involved in a few massive fandom scandals, but it’s not typical.) Increasingly, however, the grumblings about getting paid for fan art and fic have gotten louder, probably due to meatspace’s general emphasis on the side-hustle, and seeing content-producers churn out more and more fan-like things for a profit.
(It seems unimaginable now, but once upon a time the HP Lexicon was an invaluable resource, a rare unicorn in a pre-wikipedia age. Now, D*sney wouldn’t even think of releasing a tentpole movie without a novelization, a picture dictionary, and a tie-in novel.)
Also, those calls for fan art that “might be featured” by a content-producer are (rightfully) scorned for asking for work pro bono. But the takeaway seems to be “we deserve to be paid for our fan art!” rather than “how dare the content-producer intrude on our fanspace and its activities!”
Fanspaces have never expected or required legal ID, permitting anonymous or pseudonymous activity in order to protect individual privacy. And while there’s still no expectation you link your legal ID with your online/fan ID, the norm has shifted---it’s no longer considered gauche to go by your legal ID, even necessary when turning mutuals and followers into an “audience.” We’re not anonymous fans, engaged in our mutual hobby anymore---some people are doing that, and others are potential content-creators.
I’d argue that even purity wank if an example of this new blurring, classic “don’t like don’t read” arguments taking on new life now that meatspace is so nearby---we wouldn’t want to offend the neighbors!
Even these things benefit the content-producers: the more fan-like stuff they churn out, the less fanspaces will create on their own; the more fanspaces that emphasize linking legal ID to online ID, the less people will be able to engage in fan activities privately; the more meatspace rules assert themselves on fanspaces, the less fanspace we’ll have.
Now, maybe this is just...evolution. As I said before, there is a porous and shifting border between fanspace and meatspace. I remember angry threads about whether m/m fics should be rated higher than a het equivalent; I remember the tagging debates, the incredible resistance to accurately describing what happens in your fic. Maybe in a few years, my longing to return to a more separate fanspace will seem equally as embarrassing, incorrect, and unnecessary. 
But right now, it feels more like an erosion---one fandom is about as willing or able to resist as the tide.
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** “Content maker” is a term that’s come to mean “anyone who makes something” which is sheer nonsense. There’s a difference between publishers/television producers/movie studios and someone recording a podcast in their bathroom. There’s even a difference between D*sney, a vast undead creative monopoly animated by copyright protections, and someone like James Patterson, who uses a stable of ghostwriters to churn out “his” works. We shouldn’t be scrutinizing all these things them the same way, it’s lazy, and intellectually dishonest.
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