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charlieharry1 · 4 years

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A way to take your social approach to the subsequent level with paid social

Social media marketing is immensely appealing to most manufacturers, and it’s a channel this is regularly prioritized. Lots of companies make the effort to get their Digital Marketing Company Nottingham up and strolling along their web page earlier than they even officially open their doors to customers. It lets in for first-rate courting constructing and you may stay in touch together with your audience on a regular basis, and these kinds of advantages come without spending a dime. Social media is an brilliant asset, but it does have its obstacles. To combat the ones boundaries and to further make bigger the benefits of social media, we advocate that every one of our customers use paid social commercials to elevate their cutting-edge campaigns to new heights and even greater fulfilment. Interested in taking your social method to the next degree with paid social campaigns? On this post, we’re going to discuss precisely why it’s so critical, and how precisely you could use paid social to enhance the effects of your contemporary natural strategies. Why use paid social? Social media advertising is unfastened. That’s one of its largest assets to small organizations on a decent finances. It’s a loose, surprisingly easy channel that lets in them to distribute messaging, gain visibility, and preferably retain to keep in contact with their target audiences. Social media may additionally function a primary touch factor to help new users find out you for the primary time, and it could be used to nurture relationships via each step of the digital sales funnel, keeping them engaged lengthy after their initial buy. Natural social media does have weaknesses, although, that may restrict exactly how some distance you can go with a facebook or marketing campaign outdoor of the uncommon viral publish (which, in spite of what many human beings suppose, you do now not have full control over). Paid social advertisements will let you counteract those boundaries with some creativity, sturdy strategies, and a little ad spend. It’s crucial to understand that natural reach closely iuences a few structures more than others. Facebook is a high example, wherein the natural attain for pages is so low that it’s feasible as little as 2-five% of your audience may want to see any given submit that you publish on the platform organically. Maximum systems have an algorithm that prioritizes content based on what they expect users to need to see, and this could effect your logo. You’re additionally restricted to who sees your posts while you’re relying solely on natural content. Humans you follow may see your posts, and each person who visits your web page can. Human beings can see your submit of their pal shares it, and they may come upon it in seek or ’s explore phase. Apart from that, however, there’s not tons you can do outdoor of paid social. Paid social campaigns, however, can help with this. You may combat natural attain, paying simplest for impressions, clicks, or different moves which you choose even as you’re in a position to connect with audiences out of doors of your direct fans. You could attain audiences which you aren’t connected to a lot more effects whilst nevertheless the usage of concentrated on criteria to ensure you’re achieving applicable audiences. Similarly to connecting with new target audience contributors, paid social additionally makes it clean to reconnect with present audiences, consisting of vintage clients that haven’t purchased in some time. Each techniques can help increase conversions and brand awareness. Paid social make it a lot more possible to leverage social media channels not most effective for dating building but also for lively promoting and growth. If you want to scale, this is the way to move. The way to enlarge your social strategy with paid social commercials

Read Also:- Google released a movie on how Google Search works

there are plenty of outstanding makes use of for paid social advertisements, which can be run through platforms like fb and advertisements, promoted pins, linkedin ads, and twitter ads. Whilst you want to use them to enlarge your current social approach, there are 5 awesome types of ad campaigns that you can use to achieve this. Sell your quality content material as soon as it already has social proof

if you need to growth visibility on any of your content, you could try this with social commercials. They don’t want to necessarily be selling whatever; in case you want to get more followers for your web page or power site visitors in your website to examine a weblog submit, this method works nicely. Selling already-existing and high-enticing organic posts on fb has some benefits. First, you realize that it’s already successful with your audience and your fans, that means that it’s robust content material that has an awesome danger of doing properly with different audience members, too. The prevailing social proof will even assist you, attracting user attention. In case you were scrolling and noticed that a submit had 4k remarks and heaps of reactions, you’d clearly be more interested to peer what the fuss is ready than a submit with measly likes. Check your top-acting content, and sell it via their local ad device. Systems like facebook and allow you to carry the existing social evidence at the publish on the way to be shown when the ad is run, too. Show applicable commercials to area of interest target audience businesses

from time to time, you may have content material that you need to reveal to best particular organizations of your social followers. You could, for instance, want to age content material exclusively with clients who're members of your loyalty application so non-participants aren’t seeing blessings they are able to’t obtain. Or you might want to promote coupon codes mainly meant for first-time clients. Whilst that is the case, you could use advert campaigns to show applicable messaging to particular niche groups of your target audience. If there’s any content that you need to promote to handiest small businesses of people, ads are a terrific desire. In case you use segmentation for an equivalent electronic mail marketing campaign, that is a signal that niched-down advert campaigns are an amazing equal here. You could get creative here. If you have a rewards software that doles out $5 in coupon codes to each member on their birthday, you could have an advert campaign going for walks to participants using custom audiences and demographic focused on with birthdays inside every month. My birthday is in march, as an example, so i would get an ad from exceptional buy reminding me to take benefit of my $5 off coupon. You may additionally use linkedin’s dynamic ad campaigns for this motive, developing extra relevant campaigns via truly personalizing them. Your ads can show a user’s personal name and profile photograph inside the ad, grabbing their attention and increasing the probability that they take word and click. The extra applicable your campaigns are to every consumer, the more likely they're to take be aware and click on. Keep in mind that on some structures you’ll want to be aware of transparency. Fb has an ad library, for example, that allows users to peer all the ads a page is presently strolling. Most customers won’t trouble, however they might look up a coupon code that’s supposed to be specific to a single group of humans. Reconnect with lengthy-lost clients or fans

do you've got leads or clients who haven’t accompanied you but on social media? Or have you had some customers in the past that have because dropped off and haven’t bought or interacted along with your content material in awhile? In maximum instances, these people aren’t connected with you on social media, even supposing they were historically. The use of ad campaigns which are in particular designed to goal every of those audience niches with the right message and an attractive provide can convince them to follow you on social or even get them to grow to be active clients again. This could work mainly nicely with deserted cart users, who were this close to shopping earlier than they subsidized out. You could use campaigns designed to reengage these target market members, reminding them to renew their subscription, make a buy earlier than their existing order runs out, or maybe use a “we leave out you! Come lower back for 10% off!”-style advert campaign. Enlarge logo occasions to growth attendance

If your logo has any in-keep or on-line activities developing, you’re probable the use of social media to set up awareness and generate each pleasure and attendance. Boosting your occasions and jogging ad campaigns to sell them on more than one social media channels is an effective way to make bigger your social media strategy standard. Paying to promote your event will ship your visibility skyrocketing. Lots of people may be inquisitive about attending your event, whether it’s a unfastened webinar or an in-store wine-tasting that you’re promoting tickets to, although they haven’t but heard of your brand. This will be a splendid possibility to force income, construct lead generation, or even just establish greater logo consciousness. Begin promoting your event early thru paid social, selling both your touchdown page for registration or an on-platform event that’s amassed a ton of social proof. When promoting your occasion, make certain that you’re explaining the benefits of the event to the person so you can clearly get them excited. Keep in mind the use of movies from past similar events, or even the use of patron testimonials. Use advertisements to give an explanation for why following you'll gain the person

monitoring your engagement is a whole lot extra critical in phrases of social success than your follower count number, but that doesn’t mean that your follower rely is inappropriate. Of path, it’s appropriate to see an increasing volume of fans, because it means that extra humans on your audience are seeing your content on a regular foundation. The use of low-cost, engagement-oriented campaigns that are designed to convince people to grow to be followers let you increase your organic social strategy by using always supporting you grow your following. You may promote excessive-engaging content material to trap someone’s hobby, however you can also create campaigns that are designed to provide an explanation for why following you is effective to the user. This can encompass following your page (“make sure you comply with us to see our weekly stay collection wherein we train you our favorite cooking tricks!) to becoming a member of your fb group. Paid-social

The idea in the back of gaining extra followers is to get more human beings seeing and attractive along with your content frequently. As a end result, facebook organizations are distinctly high quality to organizations—they have got precedence in the algorithms and are at an all-time high with consumer engagement. In case you want to apply ads to inspire greater connections with non-followers, promoting a set is a great area to start. Very last thoughts: how paid social can benefit you

Natural social media is some thing that every one manufacturers need to be placing time and power into, however even in case you’re getting solid results with natural advertising and marketing, it advantages most manufacturers to enlarge those effects with paid social campaigns. Paid social gives you a bit extra manage over otherwise unreliable structures that don’t always placed corporations first when it comes to unfastened content material. You could improve your campaigns, letting them reach new heights even as you enhance your roi for each paid and social campaigns normal. Even a small increase in advert spend to enhance and increase your natural social techniques can move an extended way, so there’s room for immediate increase with confined budgets, too. Seeking out new ways to take your social approach to the following degree with paid social campaigns? We are able to assist! extra about how we will help with marketing campaign Digital Marketing Companies Nottingham and optimization here. What do you think? How do you use paid social to beautify your natural social strategy? Which structures benefit you most? Allow us to realize what you believe you studied in the comments section underneath! The following tabs trade content material below.

#Digital Marketing Company

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fontweight8-blog · 5 years

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Freelance Friday 053 – May 3 2019

Up in Canadaland, Saturday brought a run in the snow and Sunday needed sunscreen as we spent some time on the water with the kids at a local paddling festival. May has started well with a huge amount of billable hours, and I’ve often found that how the first few days go is a fair approximation of what will happen for the rest of the month.

Do you know how many billable hours you need in a week or month to keep things going? Knocking that number, and checking in about when you’re hitting it or not, is an important part of running any business.

If you’ve found my content helpful then new in 2019 I’ve opened up a Patreon page. You can help ensure that more helpful content keeps coming.

I Shipped

Monday I spent some time giving you a tour of my new Mac Mini and iPad Pro desk setup. I’d say that this week I’ve been 50/50 on my usage of the two computers, and while I thought at first that 8GB of RAM may just be enough, I know I need to have 32GB after a few basic photo imports this week. I’ll also be getting a mounting arm for my iPad like I already have for my 24” Dell.

Wednesday I took a look at Stand Out by Dorie Clark. If you’ve been looking for a decent marketing book, then this makes my list, but scroll to the end of the post to see what others I’d recommend and in which order. They’re is also an audio version and you can make sure you don’t miss any by subscribing to the podcast.

Friday Five

1. On the Benefits of Touch for Adults and Kids

I knew about the baby stuff, but not the benefits for adults.

An initial small study, published in the journal Pediatrics in 1986, showed that just 10 days of “body stroking and passive movements of the limbs” for less than an hour led babies to grow 47 percent faster. They averaged fewer days in the hospital and accrued $3,000 less in medical bills.

Touch means you get sick less:

The hug, specifically, has been repeatedly linked to good health. In a more recent study that made headlines about hugs helping the immune system, researchers led by the psychologist Sheldon Cohen at Carnegie Mellon University isolated 400 people in a hotel and exposed them to a cold virus. People who had supportive social interactions had fewer and less severe symptoms. Physical touch (specifically hugging) seemed to account for about a third of that effect.

On the “change” in how much touch is acceptable:

The research is clear on that fact that people both need and react well to physical touch—in controlled environments. There is no evidence that people like to be touched any less than in previous generations, only that negatively received touch is more openly vocalized. What’s new is that people who didn’t appreciate being touched in previous decades, or who were always made uncomfortable by it, especially from people in positions of power, are empowered to process the fact that it’s not something they need to put up with. They have platforms for speaking up, channels for recourse, and supportive listeners to cushion the blowback.

On unwanted touch:

The unwanted hug is an act on a spectrum of submission that produces neurochemical responses similar to any other violation of autonomy, from having a credit-card number stolen to feeling your car lose traction on the highway. A perceived absence of control becomes a spilling of neurotransmitters from the brain into the blood. If a boundary is being redrawn, it’s around people’s ability to continue to make others feel that. The benefits of a hug evaporate when a person perceives it as aggression.

That one reminded me of my wife’s complaints when she was pregnant that random people at the grocery store would come up and touch her belly. She once grabbed someone’s hand to ask “why do you think you can touch me”.

2. The Sweet Setup on the BookArc

Yup it looks cool but this stood out to me:

At this point, I’m not sure if I’m more productive using only one display while working at home, but I’m certainly not less productive.

Josh uses multiple monitors at work and a single at home citing its so easy to “just check” stuff with all that screen space. This is why I mostly use iOS.

We shall see what changes when my Mac Mini arrives today and I get it set up on Friday.

3. The Time to Create Something Meaningful

From Jerzy Gregorek in Tribe of Mentors

Nothing truly meaningful has ever been created in a short period of time. If you learn the story behind any great success, you realize how many years went by and how many hard choices were made to achieve it.

That does raise the question: Does your quest for fast success mean you’re not building something that will stand the test of time?

4. What if Your Energy Were Finite

If you had a finite amount of energy to use up and when it was gone you died, what would you not bother with? Would you worry about things you can’t change? Would you drop those clients that are stressing you out?

Would you be doing much of anything that you are doing now?

Prompted by What to Say When You Talk to Yourself. I’m not recommending the book, but that thought was good.

5. Is Blogging making a Comeback?

Good points from Bojan about the rising costs of getting your message out on Facebook or other social platforms. Clearly I never left blogging and continue to see benefits from it in the form all but one of my paying clients learning about me initially through this site.

So I guess that’s about 80 – 100k this year I can attribute to my blogging.

Oh and the one client that didn’t learn about me by reading my site was a referral from someone I know learned about me from reading this site.

What marketing method do you control that will bring you in that type of revenue year after year?

Source: https://curtismchale.ca/2019/05/03/freelance-friday-053-may-3-2019/

#read more #see more #check it out #interesting #learn more

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theinvinciblenoob · 6 years

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A number of app developers building third-party screen time trackers and parental control applications are worried that Apple’s increased scrutiny of their apps in recent weeks is not a coincidence. With Apple’s launch of iOS 12, the company has implemented its own built-in screen time tracking tools and controls. Not long after, developers’ third-party screen time apps came under increased review from Apple, and, in some cases, rejections and removals from the App Store.

The impacted developers have been using a variety of methods to track screen time, as there has not been any official means of tracking this data. This included the use of background location, VPNs and MDM-based solutions, and sometimes a combination of methods.

A small crowd of a half-dozen or so developers began to discuss their troubles amongst themselves over the past couple of months. But not all wanted to go on record. After all, publicly criticizing Apple is not something many developers feel comfortable doing, especially when their business is at risk.

However, a few did take to their company blogs to report their troubles when they thought they had reached the end of the road.

In October, for example, the digital detox app called Mute publicly announced its removal from the App Store around the same time that many other screen time tracking apps had been put on notice.

Then three-year-old screen time app Space did the same after its removal from the App Store in November.

They were not alone. Several others, which did not want to be quoted, were also facing rejections.

Some of the developers, we understand, were told they were in violation of App Store developer guideline 2.5.4, which specifies when multitasking apps are allowed to use background location. Specifically, developers were told they were “misusing background location mode for purposes other than location-related features.”

Others were told their app violated developer guideline 2.5.1, which references using public APIs in an unapproved manner.

And others, still, were told the way they’ve implemented screen time and parental controls was no longer permitted.

Above: Space on iOS

In an odd turn of events, after Space and Mute published on their public company blogs to complain, they received a call from Apple and had their apps reinstated on the App Store.

The Apple reps asked the companies about how they handled data privacy, and reminded them they must have a customer-facing feature that requires location-based services in order to legitimize their use of such an approach, they reported.

“We are of course hugely grateful that Apple has chosen to continue to allow our business to operate,” said Space CEO Georgina Powell.

But these were not isolated incidents. Across the third-party screen time app industry, apps were coming under review — in some cases, after operating for years without incident.

Above: Moment app on iOS

But at the same time, some apps were getting a pass — as if Apple is making its decisions on a one-off basis.

For example, an app called Moment — which TechCrunch has covered a few times over the past four years and has been featured by Apple — also received a call from Apple, we learned.

Apple had some questions for Moment, which they answered to Apple’s satisfaction. The app was not removed or threatened.

Asked if they were concerned at all about the increased scrutiny, Moment’s creator Kevin Holesh responded, “I do feel confident about Moment’s future after talking to Apple.” But he added he’s now “mostly watching to see how things play out with this issue going forward.”

The makers of the screen time app solution and hardware device Circle with Disney is also unaffected, we were told. (But then, imagine the consumer backlash if your $99 home network device just stopped working.)

Though not all apps were getting the boot, it seemed, Apple did seem to have a problem with screen time apps that took advantage of mobile device management (MDM) and/or VPNs to operate.

For example, the developer behind Kidslox had implemented a combination of MDM and a VPN for screen time and parental controls. The app tracks the time the device is connected to the VPN for screen time, which Apple said it could no longer do.

Kidslox CEO Viktor Yevpak tried to explain a VPN was necessary for more than just screen time. The app also includes a feature that checks websites against a blacklist to allow for kids to safely browse when they were connected through the VPN.

“I said, there has to be a middle ground, because you’re pretty much killing the entire company,” Yevpak told TechCrunch, recalling his conversations with Apple’s app review. “We have over 30 people working on it, and you’re us telling us to shut down,” he had told them.

After several rejections of updates to Kidslox’ year-old app, the developer finally took to the company blog to also call out Apple for what it believed was the “systematic destruction” of the third-party screen time management industry.

Like many we spoke to, he’s highly suspicious about the timing of Apple’s review, given that iOS 12’s screen time feature has just launched.

Kidslox remains available on the App Store today but its updates are not being approved. Yevpak says the company has been discussing ways to pivot the business, as it seems its time is up.

Apple, of course, never intended for VPNs to be used for screen time tracking or parental controls, nor did it want the enterprise-focused MDM technology to be implemented in consumer-based apps. And by permitting its use to date in apps like these, Apple had given up control over how its devices can be used by consumers.

But its policies have not matched up with its App Store approvals. Apple has greenlit — and it has been directly aware of — screen time apps using MDM in ways that violated its guidelines for years.

Above: OurPact’s app rules allow parents to block apps

One case in point is OurPact (specifically, its OurPact Jr. product), an app that leverages MDM technology to allow parents to control if and when kids can use certain apps on their phone, block texting, filter the web and much more. Its apps — one designed for the parent and the other for the child — have been live for four years. OurPact now says that Apple will no longer allow the company to use MDM for its purposes.

“Our team has received confirmation from Apple that managing application access and content outside of iOS Screen Time will not be permitted in the Apple device ecosystem,” says Amir Moussavian of OurPact parent company Eturi Corp., in a statement provided to TechCrunch. “It’s incredibly disappointing that Apple is choosing to dissolve the iOS parental control market at a time when childhood and adolescent screen time management is finally being understood as a necessity.”

The company says its OurPact Jr. app, the app designed for the child’s device, is impacted by the change. But its parent app will continue to operate.

Apple’s permissiveness to allow these “rule-breaking” apps signaled to developers entering the screen time space anew that MDM was being tacitly approved in these scenarios, even if Apple’s own terms and agreements said otherwise.

Developer Andrew Armour of ACTIVATE Fitness said he decided to implement MDM for a screen time management solution for iOS after seeing many other developers already had been doing the same thing for years, he told TechCrunch.

“I have sunk my entire life savings into the development of this mobile application to provide families with a solution to better regulate and manage screen time and at the same time promote physical activity,” Armour said, speaking about his app’s App Store rejection. “After two years of hard work and determination, my entrepreneurial journey to introduce ACTIVATE Fitness to the world has come to an end due to an Apple rejection in a flawed and unfair review process,” he lamented.

Apple could choose to release an official Screen Time API or carve out exceptions for screen time apps that use MDM or other technologies. Its decision to instead put the entire third-party industry on notice after rolling out its own screen time solution, however, seems to indicate it now wants to control the experience of monitoring screen time usage on iOS, and not leave it up to these third parties.

At the end of the day, the decision is bad for consumers because Apple’s solution doesn’t offer many of the features of the MDM-based solutions focused on parental controls. For example, parents using third-party screen time solutions can hide certain apps from kids’ homescreens and control when those apps function.

Apple declined to comment on the matter.

But sources familiar with Apple’s thinking dismissed this as being some sort of targeted crackdown against third-party screen time apps. Rather, the pushback developers received was part of Apple’s ongoing app review process, they said, and noted that the rules these apps violate have been in place for years.

That’s a fair point. Apple can opt to enforce its rules at any time, and building apps in violation of those rules is never a great idea — especially when developers are knowingly taking advantage of technologies in ways they had to know Apple never intended.

That being said, a decision to purge the App Store of third-party screen time and parental control apps is one that may come across to the impacted end users of these apps as being in poor taste.

In recent months, big tech companies — including the likes of Facebook and Google — have been made aware of the addictive nature of our devices and the apps we use and the negative effects on our mental health. They have all been rolling out solutions to counter this problem. For Apple to be seen as tamping down on the very apps that have been trying to battle these problems for years — before Silicon Valley took notice — is not a great look.

via TechCrunch

#IFTTT #TechCrunch

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fmservers · 6 years

Text

Apple puts third-party screen time apps on notice

The impacted developers have been using a variety of methods to track screen time, as there has not been any official means of tracking this data. This included the use of background location, VPNs, and MDM-based solutions, and sometimes a combination of methods.

A small crowd of a half-dozen or so developers began to discuss their troubles amongst themselves over the past couple months. But not all wanted to go on record. After all, publicly criticizing Apple is not something many developers feel comfortable doing, especially when their business is at risk.

However, a few did take to their company blogs to report their troubles when they thought they had reached the end of the road.

In October, for example, the digital detox app called Mute publicly announced its removal from the App Store around the same time that many other screen time tracking apps had been put on notice.

youtube

Then three-year old screen time app Space did the same after its removal from the App Store in November.

They were not alone. Several others, who did not want to be quoted, were also facing rejections.

Others were told their app violated developer guideline 2.5.1, which references using public APIs in an unapproved manner.

And others, still, were told the way they’ve implemented screen time and parental controls was no longer permitted.

Above: Space on iOS

In an odd turn of events, after Space and Mute published on their public company blogs to complain, they received a call from Apple and had their apps reinstated on the App Store.

The Apple reps asked the companies about how they handled data privacy, and reminded them they have to have a customer-facing feature that requires location-based services in order to legitimize their use of such an approach, they reported.

“We are of course hugely grateful that Apple has chosen to continue to allow our business to operate,” said Space CEO Georgina Powell.

But these were not isolated incidents. Across the third-party screen time app industry, apps were coming under review – in some cases, after operating for years without incident.

Above: Moment app on iOS

But at the same time, some apps were getting a pass – as if Apple is making its decisions on a one-off basis.

For example, an app called Moment – which TechCrunch has covered a few times over the past four years and has been featured by Apple – also received a call from Apple, we learned.

Apple had some questions for Moment, which they answered to Apple’s satisfaction. The app was not removed or threatened.

The makers of the screen time app solution and hardware device, Circle with Disney, is also unaffected, we were told. (But then, imagine the consumer backlash if your $99 home network device just stopped working.)

Though not all apps were getting the boot, it seemed, Apple did seem to have a problem with screen time apps that took advantage of mobile device management (MDM) and/or VPNs to operate.

youtube

Like many we spoke to, he’s highly suspicious about the timing of Apple’s review, given that iOS 12’s screen time feature has just launched.

Kidslox remains available on the App Store today but its updates are not being approved. Yevpak says the company has been discussing ways to pivot the business, as it seems its time is up.

But its policies have not matched up with its App Store approvals. Apple has greenlit – and it has been directly aware of – screen time apps using MDM in ways that violated its guidelines for years.

Above: OurPact’s app rules allow parents to block apps

One case in point app is OurPact (specifically, its OurPact Jr. product), an app which leverages MDM technology to allow parents to control if and when kids can use certain apps on their phone, block texting, filter the web, and much more. Its apps – one designed for the parent and the other for the child – have been live for four years. OurPact now says that Apple will no longer allow the company to use MDM for its purposes.

“Our team has received confirmation from Apple that managing application access and content outside of iOS Screen Time will not be permitted in the Apple device ecosystem,” says Amir Moussavian, OurPact parent company Eturi Corp., in a statement provided to TechCrunch. “It’s incredibly disappointing that Apple is choosing to dissolve the iOS parental control market at a time when childhood and adolescent screen time management is finally being understood as a necessity.”

The company says its OurPact Jr. app, the app designed for the child’s device, is impacted by the change. But its parent app will continue to operate.

Developer Andrew Armour of ACTIVATE Fitness, said he decided to implement MDM for a screen time management solution for iOS after seeing many other developers already had been the same thing for years, he told TechCrunch.

“I have sunk my entire life savings into the development of this mobile application to provide families with a solution to better regulate and manage screen time and at the same time promote physical activity,” Armour said, speaking about his app’s App Store rejection.”After two years of hard work and determination, my entrepreneurial journey to introduce ACTIVATE Fitness to the world has come to an end due to an Apple rejection in a flawed and unfair review process,” he lamented.

youtube

Apple declined to comment on the matter.

That’s a fair point. Apple can opt to enforce its rules at any time, and building apps in violation of those rules is never a great idea – especially when developers are knowingly taking advantage of technologies in ways they had to know Apple never intended.

That being said, a decision to purge the App Store of third-party screen time and parental control apps is one that may come across to the impacted end users of these apps as being in poor taste.

In recent months, big tech companies – including the likes of Facebook and Google – have been made aware of the addictive nature of our devices and the apps we use and the negative effects on our mental health. They have all been rolling out solutions to counter this problem. For Apple to be seen as tamping down on the very apps that have been trying to battle these problems for years – before Silicon Valley took notice – is not a great look.

Via Sarah Perez https://techcrunch.com

#TechCrunch

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createandroidwithoutanycodi-blog · 6 years

Text

How To Create An Android App Without Any Coding Skills?

Create Meaningful Apps Along With the PUSH

Organizing in order to get your personal app released? Not sure to release this right now or even in the future?

I will recommend you, certainly not to expect the future, considering that NOW is the best opportunity for it! And the very best possible method to consistently stay gotten in touch with your buyers and enhance consumer foundation will definitely be through mobile functions just.

Create An Android App Without Any Coding Skills

Customers assume that every company possesses an app which may be downloaded and accessed on their cellphones. Businessmen typically ask the concern, regarding why this therefore important for all of them to satisfy this customer desire? Why should they have an app?

Below are actually a handful of perks that will certainly highlight the importance for Brand names to have mobile apps in today's times:

Continual communication and interaction leads to building consumer loyalty

Mobile apps permit customers to leave behind comments on fan pages, share pictures, and deliver reviews in ways creating all of them knowledgeable about their products/ services quickly.

Instant responses coming from their consumers leads to faster selection production, room for renovation where required too.

Connecting to more and more customers through push notice allows the providers have new customers causing increased sales and revenue scopes.

Create Android App Without Any Coding Skills

Mobile apps also let the company develop a buzz about one thing permitting the headlines obtain popular and generating beneficial brand awareness as a result. As you know that app are functions, developed to become downloaded coming from the built in Apple's App Store or Android's Google Play (for particular units) and may be accessed on the cell phones for unique functions.

As mentioned over, Firms are targeting these apps to communicate to their customers in the best possible ways and have a certain purpose prepared for performing this.

Listed here are actually a few suggestions which you may remember prior to deciding to release an app for your business. These pointers could be really beneficial for a function to become prosperous.

Make sure to prepare an objective for your app before releasing that. It may be actually to increase sales, or even to make brand name recognition, involve with consumers or even simply to have a social networking sites visibility. When a brand has actually a pre specified Objective, it ends up being simpler for this to organize techniques appropriately.

Update the app consistently, so concerning always keep the users notified regarding the everyday happenings about the brand. But not neglect, as the customers will certainly be acquiring press notices for these updates; see to it not to flood the consumers with alerts. This might lead to all of them hitting the delete app option too.

Affix a social sharing component- platforms like Twitter and facebook are among the dominating platforms in creating any type of news spread like fire. If the content is actually appealing, there is actually a high odds for it to go popular, and a growing number of folks sharing it. When considering to launch an app, make certain to affix a social sharing feature together with this to guarantee raised brand understanding immediately.

Offer your clients and their would-be consumers along with an incentive to install the app on their smart phone. Certainly, with no motivation, why would certainly somebody intend to install your app out the 100s of other brand apps readily available on Apple's App Store/ Google Play Store?

Create Android Apps Without Coding Skills

Establish an appropriate mobile marketing technique to advertise your app- having understood that there are countless other apps offered on App store, and to earn customers opt to download your app away from the rest, make certain to consider appropriately about how you will definitely deal with ensuring your mobile app. Some tactics could include to market with the social media networks, or even to deliver Links by email to random e-mail ids, selecting appropriate search phrases to reach your brand app and so on

. When the app prepares, make certain to get the Push alert feature effective for your app. This resembles a continuous reminder for your individuals to keep improved with the existing occurring from the company. As users are regularly examining their phones, you have to make sure to obtain about a 97% open price at each of the Push notice. If flooded along with notices, they might end up erasing the app as well. Press alert is actually one of the most helpful attribute in any sort of app, so make certain to utilize this function intelligently and strategically.

Produce fans that are actually insane for the label- It is difficult to generate such fans but if suitable engagement is actually performed, could effortlessly permit a brand name have many of these. Merely make them feel a component of the label and regularly connect with them. A nurturing bond is what is actually essentially required. Allow all of them discuss their valuable comments on the fan web page, their pictures and so on. This again bears in mind the social sharing attribute below very.

Monitor development- Last but certainly not the minimum, do not forget to track you're app development by means of the app analytics. The variety of downloads, usage etc may all be actually monitored quickly and this part also gives an odds for more improvement.

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bestsocialsignal · 6 years

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What Exactly Does Liking a Tweet Do on Twitter?

There are half a dozen forms of engagement and interaction you can have on Twitter, but the newest is the like. If that sounds odd, given that Facebook likes are the standard for social interaction these days, you’re not wrong. The reason is that Twitter recently changed their Favorite button into a Like button, to better reflect the way people were using it.

Rather than just prattle on about likes, I’m going to go over each form of Twitter engagement, and then come back to the topic of likes and how you can use them.

Tweet Likes

Formerly known as favorites, Twitter likes are the simplest and yet previously most mysterious form of engagement on Twitter. They don’t do all that much on their own. Tweets have a like counter, and that counter shows how many people have liked the tweet. In contrast to Facebook, Twitter likes do not show a list of the people who have liked the tweet.

Likes do a few other things when you like a tweet. For one thing, when you like a tweet, it appears in your list of likes. Did you know you have a list of likes? It’s true! If you sign into Twitter and go to your own profile, you’ll see a list of “tabs” up at the top. These are Tweets, Following, Followers, and Likes. Tweets is the default, and has the sub-tabs of Tweets, Tweets & Replies, and Photos & Videos. The first is your default “filtered” feed of everything you’ve posted publicly. The second is a less filtered version with replies to people – more on that later – and the third is a filter that only shows images and videos you’ve tweeted.

Anyways, if you click on over to the Likes tab, you will see a feed of all of the tweets you have liked or favorited in reverse order. This plays into something I’ll discuss later, which is one of the possible uses for liking tweets, and ways people use likes.

Additionally, of course, when you like a tweet, the poster of that tweet is notified. If you like a retweet, the person who retweeted it will be notified, because you’re technically liking the tweet that person made that includes the retweet, not the original tweet itself.

Buzzfeed, of all places, did a study of why people favorite tweets, back when they were called favorites. They also called favorites “one of the most complex and cryptic forms of online communication.” That’s a tall order for what is, essentially, just a thumbs up.

And that’s it.

Reasons People Like Tweets (And Why You Should Too)

To bring things back to likes specifically, we can think about Buzzfeed’s study. They called favorites, what are now likes, mystifying. Different people, it turns out, use them for different purposes. Some people took the term “favorite” seriously and were very stingy about handing them out. Others, steeped in Facebook culture, used them as a light equivalent to likes.

Now that they ARE likes, well, that usage has gotten a lot more popular. Still, let’s look at the various ways you can use likes.

1: Bookmarking Tweets. I mentioned that you can see a list of all of the tweets you’ve liked at any time, right? Well, that’s how some people use it; as a list of entertaining things they can refer to any time, to re-live memories, refer to particular posts later, and generally just have on hand to reference. I like to use it to “bookmark” useful guides for later, as well.

2: Expressing Appreciation. This is perhaps the purest form of a like that could exist. The Twitter like, in this case, is literally just a statement saying “I liked this post.” There’s nothing more to it, and nothing less. Some people use the social network literally, after all. These are probably even the same people who changed how they use the button when it changed from favorite to like, even though the button functionally didn’t change at all.

3: Showing Acknowledgement. This is, if anything, even less engagement than an expression of appreciation as above. It’s nothing more than a statement saying “I saw this post.” Sometimes it’s used for one-way messaging; as in, someone @mentions you and you like it to acknowledge that you saw it, but either don’t want to post it to your feed, or don’t have anything to say to continue the conversation.

4: Automatic Support. This is something that brands do, and something that I’ve written about before. Some brands will set up bots to monitor certain hashtag uses, keywords, or other Twitter search results, looking for new content. When that content appears, the bot will like the post. Sometimes it does more, sometimes not; regardless, it’s an automatic process.

5: Fishing for Follows. Some people use likes as a “notice me” poke. They’re liking a post from someone in the hopes that the person whose tweet they liked will go and investigate the account of the person liking their post. The ideal end result is a mutual follow, but that’s rarely the actual outcome. Most of the time, the liker gets nothing and the likee just accepts the like and moves on.

6: Passive Aggressive Hate Likes. Surprisingly enough, this happens; when someone is agitated or angry at someone else, they will like all of the other party’s posts as a way of saying “I could say something here but I won’t.” Carrie Fisher actually has some interesting examples of this; she will like and retweet insulting posts just as a way to silently sass the poster, as if to say that the words don’t hurt her.

7: Non-Verbal Communication. There are a lot of “shy” users on Twitter, who actively monitor their feeds and follow people, but don’t post or reply themselves. Some of them just have nothing to add, while others feel as though they aren’t “allowed” to contribute to conversations amongst elites or celebrities. Thus, all they do is like.

8: Flagging for Future Theft. Unfortunately, this happens on occasion. A user will like popular content, just to save that content for later. A week, a month, a year down the line, that user reposts the exact same content without editing, to make it look as though they are the ones who came up with the content. Unfortunately, there isn’t much of any enforcement on the low-key plagiarism going on here.

9: Personal Engagement. Sometimes, someone will like your post but not retweet it because, while they personally like the post, they don’t think it fits with their own content plan. They don’t want to send your tweet to their audience for fear of losing some of said audience, but they appreciate the tweet nonetheless.

10: Affection Expression. Sometimes, when you like someone, you pay attention to what they have to say and you digitally stalk them to keep tabs on them. Some people religiously like any post made by their friends, family, or crushes, regardless of content. They do it to show support, to try to get noticed, or just because it lets them feel a connection.

11: Setting a Reminder. Sometimes you see an interesting post you want to read, but you don’t have time on the go. Rather than try to remember the link or lose it forever, some people just like the post. They will then, later, go back to their likes and read the links they had set aside. Remember, you can always un-like a liked post just as easily as you liked it. There’s not even a notification for it.

12: Friendly Support. This is similar to the Twitter crush idea, but it’s more of a mutually supportive relationship amongst friends. I, personally, have many friends who are business owners, some of whom are struggling to gain traction. I like to like their posts as a way to show additional support, and to “seed” likes so that people who don’t want to be first can feel free to like the posts as well.

13: Just a Whim. Honestly, some people don’t really know what they’re doing, and as a consequence, they will just like posts more or less randomly. You can also throw in drug users here, people who browse while high or drunk, and don’t quite have control over what they’re doing at any given time.

14: Showing Sympathy. The sympathy like is a controversial topic. Last year, Facebook was rumored to be working on a “dislike button” that showed sympathy for negative happenings, but didn’t require a post. The idea is to make expressions of sympathy easier and less awkward. Of course, their actual implementation is rather… childish.

15: Social Aggregation. Sometimes there are people or entities that monitor when tweets in certain niches – like with the hashtag monitoring link above – reach certain thresholds. One such is Favstar, which looks for funny posts that reach a certain level of popularity, and then “awards” that user a favstar, simultaneously showing that post to the Favstar follower base. Perhaps they should rebrand, though. I guess LikeStar doesn’t have the same ring to it.

16: Contest Entrance. A lot of social media contests, either just on Twitter or using a cross-social entry method like Gleam, require follows/likes/retweets to enter. A lot of people like a lot of tweets that they don’t actually like, just to enter contests and have a chance to win prizes.

17: Complete Accident. Twitter for mobile has gone through a bunch of redesigns over the years, and sometimes during a design phase, they have buttons fairly close to one another. It’s fairly common for people who aren’t precise with their fine motor skills to like tweets they don’t actually want to like, just because the buttons are so close together.

18: Brand Reputation Aggregation. Some brands will like any positive testimonial they receive, so they have one aggregated feed of all the positive press they get. They can then use this later, in marketing or just as social proof.

Other Functionality

Twitter has been making a lot of changes (especially Q4 2015). Here is a quick up-to-date breakdown of retweets, mentions, and DM’s.

Recap 1/4: Tweet Retweets

Retweets on Twitter, in this case, means pressing the actual retweet button at the bottom of a post. When you retweet a tweet, the original poster of that tweet is notified. The tweet is posted to your followers and your feed. It is shown as the original poster’s information, with a small green “you retweeted” at the top, where “you” is your username.

Some people don’t like this form of retweet because it puts someone else’s profile information in the feeds of their followers. It takes away from them, but realistically that’s not a bad thing. People tend to dislike feeds that are just “me me me” all the time. People also tend to dislike feeds that are just memes all the time, but that’s another story entirely.

When you press the retweet button, you are given the opportunity to add a message. If you do, that message, posted by you, appears in your feed instead. The tweet you retweeted shows up below it, slightly indented, as a smaller version of its former self. This is a more ideal version of the retweet, and allows you to promote others without demoting yourself.

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