Why do Makeup Artists charge more for Wedding Makeup and Hair?
*All makeup & hair in these pics done by Darcy and the DgPro team
This is something a lot of people question and don't quite understand, why is it that I charge a certain amount for occasion makeup and for bridal I charge more?
I wanted to write this blog to explain to brides to be who are trying to budget for their wedding to help them understand the process behind how Makeup Artists decide their prices for bridal.
Here are some factors that effect Makeup Artists Prices.
1. Experience and qualifications.
Some makeup artists are self taught, whereas others have paid to do courses to learn or refresh their skills and this can often effect their pricing. Some courses cost hundreds to even thousands and tens of thousands of dollars depending on the course(s) taken. The more experienced and qualified your Makeup Artist the more they will have to charge to accommodate for this.
2. Quality of the kit
Some lower priced, less experienced makeup artists may use predominantly drugstore products whereas seasoned, professionally trained artists prefer to use higher end brands to get better results, a good makeup artists kit costs thousands and will need to be replenished frequently.
I will always research and try out products until I find the best products for the desired result, my kit is expensive and it has taken me a lot of time and money to build it. I prefer to use higher end brands as I find the colours and finish more flattering and the products photograph better and last longer. I also spend hundreds each month replenishing things for it as well as getting the latest products to keep up to date with trends.
3. Makeup Artists Demand
A well seasoned artist such as myself who has an experienced and skilled team, will be in higher demand and therefore pricing will reflect that. Makeup artists who aren't as busy may be able to charge less because their skills are not refined and not in as high demand.
Many makeup artists would not be able to do more than one wedding a day so their price will reflect how in demand their services are and you will be required to pay an upfront booking fee/deposit to secure your date due to the fact they will be turning other bookings away for your date.
If there is a makeup artist whose work you love, why would you compromise this because the prices may be a few bucks out of your budget?
Like all things in life you get what you pay for, some less professional artists may cancel your wedding to do a larger party because they want to make more profit rather than honour your earlier commitment, leaving you without an artist with little time to find someone else.
Often those who charge lower prices offer bridal makeup as a side job to their full time job and this often means they have little time to respond to you so you can be ignored for weeks on end, which is not something any bride to be wants from a supplier!
This is my full time job and with over 20 years experience, I know how to run a business, be organized and efficient and will always respond in a reasonable timeframe and never leave you hanging!
4. The time spent corresponding with the bride
I will email the bride a quote and correspond via email/ text/ phone with the bride to organize trials, answer her many questions about details, work out a timeline for everyone's services on the day of and secure payments, etc. more than I would with a normal client. Sometimes correspondance is many months and 50+ emails/ texts/ calls etc. This is necessary to make the bride feel at ease on the day. I also sometimes have to coordinate with the wedding planner on timelines etc. All of the correspondence and backend work is another full time job, which sometimes I need an assistant to help and this is something I have to account for in my pricing.
5. The time spent packing, unpacking and cleaning their kit
The day before a wedding I usually end up spending my entire evening off cleaning my kit and packing it for the wedding, assessing which products to take using notes from the trial and making sure nothing is missing. This can easily take 45 minutes to an hour and means that any social plans have to be put on hold.
6. The time spent travelling and the petrol cost
The bridal makeup prices will always include a petrol cost allow for the time it will take me to travel to and from the venue as well as setting up times and allowing for traffic. Most mobile artists may charge more than any makeup artist in a studio and this is for the same reason, they will miss out on one or two clients a day because of the time they spend getting to and from clients houses.
7. Makeup Artist Costs
Not only do I have to pay a lot for my kit but I also have to pay for Professional Liability Insurance, Website, other wedding advertising platforms, Accountants fees and Quickbooks to help me do my book keeping. This is how we pay our bills and make a living so all of these costs must be taken into consideration or we could easily make no profit at all.
Cheaper or less professional Artists may not be insured which is often found out too late when something goes wrong.
Not only do I have full liability coverage, I can add your venue to the COI as an additional insured upon request.
8. More than just your Makeup Artist
As well as being your makeup artist we are also there to help keep everyone calm, when we arrive we will find the perfect lighting to do your makeup in and often this can be difficult so I will bring my own lighting source sometimes, these can also cost hundreds of dollars as well as a makeup chair as often venues only have small chairs not suitable for makeup application. I also stay a little after we are done with the makeup and hair to get you those "getting ready" photos with your photographer.
9. Social Media Marketing
Along with all of these factors I spend a lot of my free time promoting my services, keeping my website and social media up to date to help brides to be find my work and feel confident that I am the right artist for them. This may not cost me in money but it does cost me a lot of my time making sure you are able to find me easily through my social media or website.
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Another question I am asked is "Why does the bride cost more?"
Often makeup artists will factor most of these charges outlined above into the brides cost, this is because occasionally brides decide not to pay for the bridesmaids makeup or hair therefore expecting them to cover their own costs.
As it is more of a bespoke service for the bride they expect to pay more as every detail of the bride and bridal parties makeup is discussed with the bride until everything is perfected, a bride is the main attraction of the day and needs to feel extra special.
With every bride I am there until everyone is happy and the photographer gets your "getting ready" shots with me. I absolutely love being part of weddings and being able to make women feel extra special on their big day. I am so passionate about what I do and I wont finish the bride until I have perfected every last detail, I hope this has helped you understand why it is worth every penny to get someone you trust for your wedding day.
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The best time to do a Bridal Makeup and Hair Preview Trial.
One of the questions I get asked by my brides the most is......”When is the best time to do my makeup and hair trial session?” In my professional opinion, the best time is as soon as you book your venue and no less that 4-6 months from wedding date. This is to ensure mine and my teams availability for your date, as we get booked up months or soemtimes a year or more in advance.
A great time to do your preview is when you have a dress fitting scheduled if at all possible. This is the best time because you will be in your dress (after doing the makeup and hair, of course) and can see the complete look together. When you do your wedding makeup and hair in regular everyday clothes it is very hard to envision how it will all look with your beautiful wedding dress! Glamorous bridal makeup and hair just doesn’t pair well with jeans and a t-shirt! Most of the time the makeup will “seem” to be “too much” or the hair “overdone”, but when seen with the more glamorous wedding dress it all makes sense! It’s kind of like the reverse...if you’ve ever put on a pretty dress to try on at the store with little to no makeup on and hair in a ponytail, it just doesn’t quite look the same as it does when you have your makeup and hair done for the event the dress is meant for. I have been in the bridal beauty industry for about 20 years and from my professional experience I feel the best time to see your hair and makeup for the wedding is with your wedding dress on! The other benefit to doing the trial session at this time is you can get an idea if something in the makeup should be a little more or a little less or maybe a slightly different color on the eyes or lips. As well with the hair....maybe you thought the hair was too “big” or “overdone”, but when seeing it with the dress you may feel it actually needs to be bigger or maybe played down a bit.
I do suggest wearing something white, even if just your top to your trial session to at least see the makeup with white on. And if you can wear a dress with a similar neckline, all the better to get a better idea of how the hair and makeup looks with a dress on. I am happy to answer any questions a bride has about the process of booking wedding day services and a preview trial session! Please visit my website www.DgProMuah.com to see more information about me, my services offered and my bridal portfolio. I look forward to hearing from you soon!
Darcy is a Certified Bridal Makeup Artist And Hair Designer and owner of DgPro Makeup And Hair. She has had her makeup and hair work published in magazines such as Elle, Polo Lifestyles Magazine, Herlife Magazone, Style Me Pretty and “more. Darcy’s bridal beauty company DgPro Makeup And Hair has been recognized by the Knot and awarded “The Best of Weddings” 7 years in a row, placing them in The Knot’s Best Of Weddings Hall Of Fame. Darcy is also a contributor to advice articles in online beauty magazines and has been named “Featured Hair Artist” in Latest-Hairstyles.com.
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