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Insights and Strategies for international craft beer labels looking to penetrate the US market. Read more on BTN Academy Artciles.
#CraftBeer#btn academy#craft beer brand#craft beer labels#us market#beverage imports#beveragetradenetwork
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If you are a new beer, wine or spirits brand looking to expand into the U.S. market, you need to develop a detailed plan that covers every aspect of your business – including marketing, operations and sales. Adam Lambert, VP of Sales for Virtue Cider outlines the odds of success may be stacked against you from the outset, but there’s a lot that you can do to improve them over time.
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VALORIA results of the 2020 @usaratings By @beveragetradenetwork 3 Gold Medals. #riojawine #tempranillo #tempranillo #Spainfoodnation (at San Francisco, California) https://www.instagram.com/p/CHsROcRnapx/?igshid=1i6l1sibjfzra
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One of the oldest #winery producing an astonishing number & style of #wines in #sardinia! Santa Maria La Plama
http://goo.gl/DvNqzH
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"The China Wine & Spirits Awards (CWSA) is proud to be partnering with the Beverage Trade Network (BTN) to assist with their development and interest in the China market - the fastest growing wine market in the world.
The CWSA is the biggest and most prestigious wines and spirits competition in China and we only want to work with the best supporters to producers who benefit from the latest information, and development opportunities." Kelly England, President China Wine & Spirits Awards (CWSA)
Presently, CWSA are really focusing on making sure all wine makers and export directors know it is NOW time to enter the CWSA Best Value 2013. Wines from FOB prices from EUR100+ all the way down to EUR1-2 will be tasted in order of price point by the 100 Judges, who are all professional buyers, distributors and retailers. The last competition was incredibly successful and it allows wines of all price points to shine. It also gives them enormous market advantage as commercial buying decisions are based on quality of taste and of course price point. Chinese buyers are very open to a range of prices from the highest to the lowest. But, they demand the best value. This is what the CWSA Best Value delivers to wine makers and buyers alike, the results forming the directory to purchase decisions for the year ahead.
Beverage Trade Network is one of the world‘s leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
More information at www.beveragetradenetwork.com
#China Wine & Spirits Awards#cwsa#beveragetradenetwork#wineries china#find wine importers in china#china wine awards#china spirits awards#china wine trade shows#wines and spirits competition in China
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Run the day! 🖖 . . . . #worklife #tradeshow #usatt #beveragetradenetwork #highkey #drinks #wine #exploringtheglobe #experiences #darlingescapes #travellingislife #traveller #passionpassport #beautifuldestinations #workwear #travelgram #traveller #explorer #backpackers #backpackeradventure #globetrotter #yolo (at Metropolitan Pavilion Events & Production Services) https://www.instagram.com/p/Bxes-eLFfZI/?utm_source=ig_tumblr_share&igshid=996seacjsxdi
#worklife#tradeshow#usatt#beveragetradenetwork#highkey#drinks#wine#exploringtheglobe#experiences#darlingescapes#travellingislife#traveller#passionpassport#beautifuldestinations#workwear#travelgram#explorer#backpackers#backpackeradventure#globetrotter#yolo
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Getting Paid and Managing Risk: Top Three Legal Tips
Exploring the Personal Properties Securities Act, supplying on credit, the Madrid Protocol, and ending distribution agreements on poor performance.
Suppliers are often up against the tough scenario of finding new distribution partners willing to work towards building a healthy market in new territories.
Often, they will sign an agreement before properly seeking advice on the premise that they have found an honest new partner that will successfully distribute their beverages across multiple accounts and territories. A thorough understanding of your legal position and proper due diligence prior to signing distribution agreement will limit your chances at being vulnerable to unpaid invoices and international trademark battles. Read more on BTN Academy Articles.
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Insights On Australian Craft Beer Industry
Learn how to develop a successful sales process engineered towards sustainable growth and service your distribution partners. In today’s trade driven industry a detailed sales process is vital to success in the three tier system. From production to your elevator pitch, planning ahead on how you are going to secure distribution beyond 1000 cases begins with a understanding how to sell your SKU at every tier.
Australia has traditionally been a beer drinking nation, however current trends are seeing Wine equaling Beer consumption by 2018 and Cider being the overwhelming fastest growing liquor category. The growth categories in beer continue to be Craft Beer, both in off- and on-premise outlets, however the trends appears to be moving towards off-premise with consumption at home on the rise. Read more on BTN Academy Articles.
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Getting Your Wines into the UK
Wine brands looking to export to the UK have to adhere to file obligatory paperwork to ensure their products meet industry requirements. Whether your brand originates from a member country of the EU or not, there are certain UK wine laws independent of those set by EU trade treaties.
Information on international trade regulations and selling wine in the UK.
Wine brands looking to export to the UK have to adhere to file obligatory paperwork to ensure their products meet industry requirements. Whether your brand originates from a member country of the EU or not, there are certain UK wine laws independent of those set by EU trade treaties. This brief guide explains what UK agencies you are responsible for registering your wine to and what licenses and certifications you will need to secure. Read more on BTN Academy.
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Top Tips to Navigating the Bulk Wine Market
Whether you are starting a new private label, trying to procure wine to meet demand or offloading excess inventory, understanding how to successfully buy and sell bulk wine is an essential part of any modern wine business.
From pre-bottled shiners to recently harvested grapes, the wide range of market opportunities available in the bulk wine industry makes it one of the most complex commodities to trade in. Regardless of if you are buying or selling bulk wine, negotiating the best deal to fit your company’s needs can be the difference between a successful year of profits and one of lack luster sales. So, how can you ensure you are getting the best deal when trading in the bulk wine market?
Here are top tips for wineries, negociants, brokers, and large volume wine buyers and sellers on how to maximize profits and build your business.
1. Dependability Can Be Leveraged
2. Relationships with Key Market Makers Are Important
3. Bulk Branding Works
4. Competitions Add Value
5. Tradeshows are Invaluable for Networking
6. Know the Industry
7. Brokers Can Help
8. Negotiate Every Penny
Read more on BTN Academy Articles.
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5 Social Media Slip-Ups and How Your Wine Business Can Avoid Them
Top 5 social media slip-ups and how your wine business can avoid them. Here’s all what you need to know. If digital marketing were laid out buffet-style, social media would certainly be the main course. And while plenty of wine businesses are hungry for success online, most fall prey to the same 5 marketing mistakes and misunderstandings.
While some brands are experiencing abundant success – broadcasting a live event series to millions of social followers, achieving 64.7 million impressions via a single hashtag, even crowdsourcing the winemaking process with help from over 200k Facebook fans – others are floundering to connect social media to a sales funnel. Most wine businesses “don’t really think about what they are trying to communicate from a strategic perspective,” says Dr. Liz Thach, distinguished professor of wine business at Sonoma State University and co-author of Successful Social Media & Ecommerce Strategies. As a whole, Thach admits that the “wine industry is definitely not an early adopter in terms of social media,” however, participation is up and everyone from wineries and importers to wholesalers and retailers are eager to harvest the rewards that social media marketing can offer. Read more on BTN Academy Articles.
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An insider's guide to the US bulk wine market
A key for US wine importers and distributors can grow their bulk wine business. US is the world’s biggest importer of bulk wine in terms of value, the market is surprisingly opaque.
Although the US is the world’s biggest importer of bulk wine in terms of value*, the market is surprisingly opaque. Tim Hanni MW, a wine educator and consultant, says the challenge for international producers who want to enter the US market is “learning the intricacies of how bulk wine business is transacted”. Hanni MW, who has helped to establish the USA’s first bulk wine trade fair, adds that it’s critical to establish “a network of connections to the brokers, buyers and sellers.”
Bulk wine is defined as wine that is shipped in containers (ISO tanks, Flexitanks etc), rather than in bottles or smaller packaging. Some organizations describe any wine that’s shipped in containers larger than two litres as bulk wine but, strictly speaking, bulk wine is wine that’s shipped in large containers and then repackaged at its destination. Read more on IBWSS Blog.
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Bulk Wine: Sourcing to Selling
With the California grape crush varying as much as 671,000 tons from year to year, and average price for wine grapes jumping as much as 25% in the state, wineries and private-label producers looking to keep production steady often consult the bulk wine market to fill gaps.
This summer the International Bulk Wine & Spirits show is coming to San Francisco, and the event includes two days of conferences and workshops where winery personnel can hear from importers, distributors, suppliers and retailers about how to find bulk wine, negotiate pricing, create blends and protect your company against quality and delivery woes.
Wine Institute CEO Bobby Koch will give the welcome address, followed by Brandy Rand, who will offer an overview of wine and spirits trends from her post as vice president of U.S. marketing and business development at International Wine & Spirits Research.
After an update on wine trends, Turrentine Brokerage president Steve Fredricks will inform attendees about the latest costs for wine and grapes from various sources, including information about which varieties are widely available and which are in limited supply. Nat DiBuduo, who represents grapegrowers as president of Allied Grape Growers, is scheduled for a talk entitled “How Current Grape Supply and Demand Affects You.”
Continue reading this blog on IBWSS Blog
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How to Make Your Winery More Social
Facebook, Instagram and Twitter continue to unveil new features that can be used by wineries, breweries and distilleries to bring awareness of their wines, brews and spirits to a national audience
Social media has completely transformed the way wineries market themselves, with more and more wineries experimenting with Facebook, Twitter, Instagram and YouTube as ways to reach a larger wine-drinking audience. But it’s no longer enough just to be on Facebook or Instagram, you now have to find ways to update your social media presence to leverage all the new features that are available.
For example, one popular new trend on social media is livestreaming events via features like Facebook Live. Hosting a Facebook livestream is a fantastic way to introduce wine drinkers to the winemakers behind the brand as well as to give a behind-the-scenes look at how a wine goes from the vineyard to your table.
Continue reading this article on Beverage Trade Network
#wineries#breweries#distilleries#social media strategy#Social Media for Business#beveragetradenetwork
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