do you think newjeans is an sm group (or could very much be one)? i remember when they debut, a lot of the reaction was of that. which is only normal considering newjeans' ceo was a large factor as to why sm is sm.
people point out the members' visuals as sm but hybe is relatively a new company so what holds as their standard is hard to define for now. (taeyeon/irene + kangta/jaejoong/s*won as clear examples of an "SM face"). also, i sometimes forget that some groups are under hybe because there are so fu-cking many now and they're going to debut like 4/5 new groups next year. it literally does not make any sense to me.
other than that, i don't really feel like newjeans gives off an sm vibe? i feel like it has a lot to do with the training system and what each company emphasizes on. it seems that newsjeans is gonna be more dance-focused like all of the other hybe groups. sm groups usually have a distinct vocal color - despite being under the same company, each group holds their own.
slkdjflskdfjslkdfj they are NOTHING like an sm group. like you said, sm has very specific branding in terms music, sound, and visuals, and also in HOW they construct their groups as well. i said it in ask a long time ago, but sm is the only company where i can say that they have a distinctive methodology of how they assemble a group and who has what positions/fills specific archetypes. although a lot of their artists are what would be considered 'all rounders,' sm groups have very specific positions that artists are meant to fill according to how they are assigned and there isn't a lot of deviation from that in group context. there's very little confusion as to who the main vocalists/dancers/centers are. hybe has more of a.............egalitarian approach (well, that's what it translates to, i don't think that's what they intend) where they expect everyone to have an equal level of performance skill and bill groups as being 'performance' oriented, but then they don't have anyone else in a strongly defined other role. like how do you have an obvious main dancer when your whole group can sort of all pass as main dancers? how do you tell who the main vocalist is if you don't have any strong vocalists taking the bulk of the lines and exercising their park n bark privilege? i couldn't tell you what the position of any of the girls in newjeans is unless i looked it up, but i could immediately tell with aespa.
the only thing they have in common is that they have a similar approach to aesthetic branding, and that's literally bc it's the same person doing both.
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