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theonyxpath · 6 years

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It’s that time for a brief (riiight) look at just why we even have Monday Meeting Notes in order to have this blog. As we tighten up and re-purpose this and our other blogs, as you may have noticed these past few months, let me fill you in on just what this one, in particular, is all about.

Really, it’s an extension of the basic idea of starting the week off with a situation report that looks back at the last week to see what was accomplished, and looks forward to the coming week and what needs doin’. Full disclosure, I stole the idea from my head of Creative Services back in my TV days, and grafted it to the company-wide lunch meetings we had in the first months of White Wolf way back in the day.

Back then, I used the meeting to see if the production team had hit their goals from the meeting before, re-evaluate those goals based on why they were missed, and if they were met we set new ones at the meeting. They were individual goals, mostly, and such things as “Finish Mage splat character pencils”, or “Get half of Wraith laid out”, or “Get quotes from three different printers for the Aeon plastic book”.

By doing this during the meeting, the whole department was aware of both the challenges and the status of the various parts of the creation of the books. Sam needed Josh to finish those Mage splat drawings so he could get the initial layout done, for example. I’d also share the info I had learned during the previous Friday’s X-Meeting, which was the name for the WW weekly managers’ meeting. So long as the info was not top secret, I’d share it so that our team had the best information to base their decisions on.

It was a good system, and we had fewer left hands not knowing what the right hands were doing. I even heard rumors that the developer boyfriend of one of our designers would ask her for notes on the info to share with the devs at their meeting.

So naturally, I incorporated a Monday Lunch Meeting when I started Onyx Path. Putting the notes up in this blog was also based on a previous incarnation, this time with notes that started informal but turned into a formal weekly thing years later at WW after we had internet venues to post them to. With our belief in community and transparency, it just made sense to use this blog format to provide a regular reporting on how things stand at Onyx.

They Came From Beneath the Sea! art by Aaron Riley

Plus, for me, this was the modern equivalent of Stan Lee’s Soapbox, a “column” that appeared in the news page of Marvel comics way back in the day that enabled the lead guy at Marvel to continue to talk right to the reader, even if he wasn’t working on every book like he had been.

Love him or hate him, Stan succeeded in making readers feel that there were actual people involved in the making of the comics. At least young Rich Thomas did as he pored over the new X-Men – isn’t that Wolverine from Hulk? – and all the other 20 and 25 cent comics.

As for the meeting itself, we’ve actually put together a pretty organized routine at this point. We start the meeting with any big-picture, company-wide news. Then, Eddy, Matthew, and Dixie go through the status of the upcoming projects they have oversight over, then Mirthful Mike goes over where the projects are in art direction and layout. We discuss all news about the projects, with special emphasis on any roadblocks they are having.

Then Mighty Matt McElroy goes over any Operations news – which is basically things like conventions, sales and sales venues, business opportunities, etc. If there’s anything not covered previously, like vacations or the like, we wrap up with that.

Using their reports, which are also written out and updated each week, I then update the project progress parts of this blog, and then pick through the jokes and banter to get to several topics that the gang discussed in more detail that I think you folks will be interested in.

Which is really a huge part of the point of this blog. Where once, Monday Lunch Meetings allowed our staff to be aware of what everybody was working on, now the Monday Meeting Notes blog is set up so all of you erudite blog readers can look right into what we’re up to, and how, each week.

Cover art for Wraith20’s Handbook for the Recently Deceased by Michael Gaydos

And with that, here are a few highlights from the meeting today:

We’re excited to announce that we’re partnering with Fabricate, LLC to provide Scarred Lands adventures for Expedition!

Expedition is a light RPG using cards and a smartphone or tablet. Whether you’re new to the genre or a D&D veteran, whether you’re playing alone, with a group of friends, your spouse or with your kids – anyone can learn to play in less than 5 minutes! There are new quests and adventures every week, and the Expedition community can even create their own adventures and share them with others. With this new license, Scarred Lands-specific content will be available as booster cards and through the app. The team are really excited about this, so don’t be surprised if you see them posting in our Scarred Lands forums soon as well! If you want to learn more about Expedition, you can look them up here: https://expeditiongame.com/

Gen Con 2018 is only a month away, and we’ve been busy with new brochures (one with all of our lines, and one just for Storypath System games), pins, card hand-outs, signage, all that con stuff we do. We’ll be announcing at least one new license, new projects, and two separate “What’s Up With the Onyx Path?” panels (Thursday and Saturday) which will pretty much cover the same info although the panelists may differ. It’s an experiment to see if we can open up more time for everybody, not jamming folks in to one session. There’s also a freelancing panel and a developer boot-camp session for those creators wanting to get into the biz.

The Onyx Pathcast audience continues to grow, and last week the Trio of Terror interviewed writer and developer Steffie de Vaan and talked a lot about Promethean. This Friday’s Pathcast is all about freelancing in general, since they all do that, and freelancing for Onyx Path specifically. Plus, we’re making plans for some Onyx Pathcast broadcasting at/from Gen Con. More on that when we know more.

We went over the Fetch Quest Kickstarter a bit, just reaffirming that it did well for its audience, but didn’t break out into the larger card game audience. It would have been nice, but we funded and more than tripled that amount, so it will be great to have it in stores. Card games are still something that we’ll do when a cool idea comes our way, and we’ll continue demoing Fetch Quest and Prince’s Gambit, and see where that kind of exposure leads.

Next, we have prepped most of the material for the Geist: The Sin-Eaters 2nd Edition Kickstarter, and are audaciously planning on putting it live on Monday, July 2nd at 12 noon EDT. We think that the audiences for this and Fetch Quest are significantly different, so there shouldn’t be much KS fatigue, and so we can run this before Gen Con. If, for some reason, we can’t make that happen, we’ll run it over Gen Con – but I’m trying to give our guys a break by letting them enjoy the con and any August vacations they so rightfully deserve without worrying about an ongoing Kickstarter.

So, like we end with every week, you know:

Many Worlds, One Path!

BLURBS!

KICKSTARTER:

Thanks, everyone who backed Fetch Quest and helped us bring it to stores!

Next up, Geist: The Sin-Eaters 2nd Edition Kickstarter…we’re aiming at starting this Kickstarter at 12 noon EDT on Monday July 2nd…if we can!

ELECTRONIC GAMING:

As we find ways to enable our community to more easily play our games, the Onyx Dice Rolling App is now live! Our dev team has been doing updates since we launched based on the excellent use-case comments by our community, and this thing is both rolling and rocking!

Here are the links for the Apple and Android versions:

http://theappstore.site/app/1296692067/onyx-dice

https://play.google.com/store/apps/details?id=com.onyxpathpublishing.onyxdice&hl=en

Three different screenshots, above.

ON AMAZON AND BARNES & NOBLE:

You can now read our fiction from the comfort and convenience of your Kindle (from Amazon) and Nook (from Barnes & Noble).

If you enjoy these or any other of our books, please help us by writing reviews on the site of the sales venue you bought it from. Reviews really, really help us with getting folks interested in our amazing fiction!

Our selection includes these fiction books:

Vampire: The Masquerade: The Endless Ages Anthology (Kindle, Nook)

Werewolf: The Apocalypse: Rites of Renown: When Will You Rage II (Kindle, Nook)

Mage: The Ascension: Truth Beyond Paradox (Kindle, Nook)

Chronicles of Darkness: The God-Machine Chronicle Anthology (Kindle, Nook)

Mummy: The Curse: Curse of the Blue Nile (Kindle, Nook)

Beast: The Primordial: The Primordial Feast Anthology (Kindle, Nook)

Vampire: The Masquerade: Of Predators and Prey: The Hunters Hunted II Anthology (Kindle, Nook)

Werewolf: The Apocalypse: The Poison Tree (Kindle, Nook)

Werewolf: The Apocalypse: Songs of the Sun and Moon: Tales of the Changing Breeds (Kindle, Nook)

Vampire: The Requiem: The Strix Chronicle Anthology (Kindle, Nook)

Werewolf: The Forsaken: The Idigam Chronicle Anthology (Kindle, Nook)

Mage: The Awakening: The Fallen World Chronicle Anthology (Kindle, Nook)

Vampire: The Masquerade: The Beast Within Anthology (Kindle, Nook)

Werewolf: The Apocalypse: W20 Cookbook (Kindle, Nook)

Exalted: Tales from the Age of Sorrows (Kindle, Nook)

Chronicles of Darkness: Tales of the Dark Eras (Kindle, Nook)

Promethean: The Created: The Firestorm Chronicle Anthology (Kindle, Nook)

Demon: The Descent: Demon: Interface (Kindle, Nook)

Scarred Lands: Death in the Walled Warren (Kindle, Nook)

V20 Dark Ages: Cainite Conspiracies (Kindle, Nook)

Chronicles of Darkness: Strangeness in the Proportion (Kindle, Nook)

Vampire: The Requiem: Silent Knife (Kindle, Nook)

Mummy: The Curse: Dawn of Heresies (Kindle, Nook)

OUR SALES PARTNERS:

We’re working with Studio2 to get Pugmire out into stores, as well as to individuals through their online store. You can pick up the traditionally printed main book, the Screen, and the official Pugmire dice through our friends there!

https://studio2publishing.com/search?q=pugmire

Looking for our Deluxe or Prestige Edition books? Try this link! http://www.indiepressrevolution.com/xcart/Onyx-Path-Publishing/

Here’s the link to the press release we put out about how Onyx Path is now selling through Indie Press Revolution: http://theonyxpath.com/press-release-onyx-path-limited-editions-now-available-through-indie-press-revolution/

And you can now order Pugmire: the book, the screen, and the dice! http://www.indiepressrevolution.com/xcart/manufacturers.php?manufacturerid=296

DRIVETHRURPG.COM:

This Wednesday is a veritable Sword and Sorcery Day, with the DriveThruRPG releases of the PoD version of the Scarred Land‘s adventure the Dagger Of Spiragos, and the PDF and PoD versions of the third of the Scarred Lands adventures: the Ring of Spiragos!

Along with the Gauntlet of Spiragos, these three adventures provide an outstanding way to first get into the epic fantasy Scarred Lands setting – available in both 5e and Pathfinder versions.

As if that wasn’t enough, it is the last Wednesday of the month – so here are our Monthly Exalted 3rd PDF downloads:

For Hundred Devils Night Parade, we have Susurrus and Lodestar, and for Adversaries of the Righteous, we have Fivefold Mask & Lies.

CONVENTIONS!

Prep is seriously underway for Gen Con 2018 in the first week of August, which takes place in Indianapolis. In addition to our booth presence, be sure to check out the games and panels in the Gen Con Event Schedule.

From Fast Eddy Webb, we have these:

Eddy will be speaking at Broadleaf Writers Conference (September 22-23) in Decatur, GA. He’ll be there to talk about writing for interactive fiction, and hanging out with other writers who have far more illustrious careers. http://broadleafwriters.com/3rd-annual-broadleaf-writers-conference/3rd-annual-broadleaf-writers-conference-speakers/

Eddy will also be a featured guest at Save Against Fear (October 12-14) in Harrisburg, PA. He’ll be running some Pugmire games, be available for autographs, and will sometimes accept free drinks. http://www.thebodhanagroup.org/about-the-convention

If you are going and want to meet up, let us know!

And now, the new project status updates!

DEVELOPMENT STATUS FROM FAST EDDY WEBB (projects in bold have changed status since last week):

First Draft (The first phase of a project that is about the work being done by writers, not dev prep)

M20 Book of the Fallen (Mage: the Ascension 20th Anniversary Edition)

C20 Novel (Jackie Cassada) (Changeling: the Dreaming 20th Anniversary Edition)

M20 The Technocracy Reloaded (Mage: the Ascension 20th Anniversary Edition)

M20 Victorian Mage (Mage: the Ascension 20th Anniversary Edition)

CofD Dark Eras 2 (Chronicles of Darkness)

Trinity Continuum: Aberrant core (Trinity Continuum: Aberrant)

Lunars: Fangs at the Gate (Exalted 3rd Edition)

Tales of Excellent Cats (Monarchies of Mau)

Adventures for Curious Cats (Monarchies of Mau)

Scion Companion: Mysteries of the World (Scion 2nd Edition)

City of the Towered Tombs (Cavaliers of Mars)

Changeling: The Lost 2nd Companion (Changeling: The Lost 2nd)

Changeling: The Lost 2nd Jumpstart (Changeling: The Lost 2nd)

Night Horrors: Nameless and Accursed (Mage: the Awakening Second Edition)

Heirs to the Shogunate (Exalted 3rd Edition)

Witch-Queen of the Shadowed Citadel (Cavaliers of Mars)

Redlines

Deviant: The Renegades (Deviant: The Renegades)

Spilled Blood (Vampire: The Requiem 2nd Edition)

In Media Res (Trinity Continuum: Core)

Wr20 Book of Oblivion (Wraith: The Oblivion 20th Anniversary Edition)

Second Draft

WoD Ghost Hunters (World of Darkness)

Tales of Good Dogs – Pugmire Fiction Anthology (Pugmire)

Night Horrors: Shunned by the Moon (Werewolf: The Forsaken 2nd Edition)

Dog and Cat Ready Made Characters (Monarchies of Mau)

Aeon Aexpansion (Trinity Continuum: Aeon)

C20 Players’ Guide (Changeling: the Dreaming 20th Anniversary Edition)

Development

Signs of Sorcery (Mage: the Awakening Second Edition)

Hunter: the Vigil 2e core (Hunter: the Vigil 2nd Edition)

Fetch Quest (Pugmire)

They Came From Beneath the Sea! Rulebook (TCFBtS!)

CofD Contagion Chronicle (Chronicles of Darkness)

Dystopia Rising: Evolution (Dystopia Rising: Evolution)

Manuscript Approval:

Editing:

Guide to the Night (Vampire: The Requiem 2nd Edition)

Post-Editing Development:

Scion: Hero (Scion 2nd Edition)

Trinity Continuum Core Rulebook (The Trinity Continuum)

Trinity Continuum: Aeon Rulebook (The Trinity Continuum)

Ex Novel 2 (Aaron Rosenberg) (Exalted 3rd Edition)

Exalted 3rd Novel by Matt Forbeck (Exalted 3rd Edition)

GtS Geist 2e core (Geist: the Sin-Eaters Second Edition)

M20 Gods and Monsters (Mage: the Ascension 20th Anniversary Edition)

Night Horrors: The Tormented (Promethean: The Created 2nd Edition)

Indexing:

Wraith 20

Cavaliers of Mars

Monarchies of Mau (Monarchies of Mau)

ART DIRECTION FROM MIRTHFUL MIKE:

In Art Direction

Ex3 Monthly Stuff

Scion Hero – Stuff is progressing…slowly, but progressing.

Trinity Continuum

Geist 2e – KS artwork continues.

The Realm

M20 Gods and Monsters

Ex3 Dragon Blooded – More sketches coming in.

Promethean Night Horrors: The Tormented – Sketches and finals coming in.

VtR – Guide to the Night – Sam is doing the fulls and cover.

Marketing Stuff

Posters and Displays

Gen Con Cards

In Layout

Fetch Quest – Playtest decks uploaded.

Proofing

Scion Origin – Onyx review.

Changeling: the Lost 2 – Josh is working on the interior fixing.

Storyteller System Brochure

At Press

V20 Beckett’s Jyhad Diary & Beckett Screen & V20 Dice – KS backer rewards shipping.

Scion Dice – At fulfillment shipper.

Monarchies of Mau – In Indexing.

Monarchies of Mau Screen – Files sent to printer.

Cavaliers of Mars Screen – Files sent to printer.

Wr20 Guide for Newly Departed – PoD uploaded.

Gen Con Buttons – At press.

WoD and CofD reroll cards – At press.

FQ and PG Gen Con cards – At press.

Wraith 20 Screen – Files sent to printer.

GenCon Brochure – Files sent to printer.

TODAY’S REASON TO CELEBRATE: Although the one-year anniversary of his passing was last week, here’s to the creative work and legacy of my friend, and co-founder of White Wolf, Stewart Wieck. A year? Really? Doesn’t seem real.

#Onyx Path Publishing

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lakelandseo · 3 years

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How Lead Generation Tactics Can Boost Your Link Building Results

Posted by AnnSmarty

How effective is your link building campaign? I bet your answer is “I wish it could be better.”

Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy.

Everyone needs links, yet they are getting harder and harder to get.

The solution?

Change your link building mindset.

How link building is similar to lead generation

In any business marketing strategy, we’re really interested in one thing: sales.

Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy.

It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. We need something in between — a secondary metric that will bridge the gap between “a stranger” and a “a buyer”.

This is where the notion of a “lead” came from, i.e. a contact which we consider our prospective/possible/future customer.

A journey from a “a stranger” to a “lead” is shorter and much more predictable than a journey from “a stranger” to a “a buyer”, and once we turn a visitor into a lead, we can reach out to them in a much more meaningful and personalized way (via email, Facebook re-marketing, on-site personalizations, etc.).

What does this have to do with link building?

In link building we need links, just like in marketing we want sales. But focusing on the final goal is just as limiting in link building as it is in marketing.

Very few link builders these days do anything beyond sending an email, then using automated follow-ups. There’s no “lead generation” in link building. It’s either “link or no link” reporting.

And that’s where that process is broken.

In link building, all those bloggers, publishers, editors, etc. may also need several touchpoints (from something beyond an email). Furthermore, they may not be proper decision makers within the publication you are targeting.

If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire.

How to add lead generation processes to your link building strategy

1. Define your linking leads prior to creating content

In B2B marketing, this is called outcomes-focused data strategy, which basically means you need to know exactly what you want to achieve (the outcome) before you start developing your strategy of achieving said outcome.

This concept is — sadly — seldom applied to link building.

What usually happens:

The content team creates what they think is a great content asset.

The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach.

Both teams are working in isolation.

But what happens if you turn that process around?

The outreach team shows the content team what’s attracting links on a specific topic (with examples). This insight should come from prospect research, current or upcoming trends, from previous outreach campaign data, etc.

The content team (in collaboration with the outreach team) creates something better than what currently exists on that topic. At this point, both the teams may involve those linking leads in the actual content creation (by reaching out and asking for expert opinions on the topic).

The outreach team delivers that content to the contacts they identified prior to the content creation.

Depending on the outlined link building opportunities, the linkable assets should take a specific format or angle, for example:

Curated lists of resources: Make sure your article fits one of the existing categories in the list, better fills a gap, or fixes an existing broken link.

Links from influencers or experts: Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Influencers are more likely to link when they’re featured on that page.

Links from peers and friends: Follow those people everywhere and start interacting with them on a daily basis. Think of this as “lead nurturing” — increasing your chances of creating long-lasting partnerships.

Editorial links from popular blogs: Track down authors and editors of those sites and start interacting with them on social media. Consider inviting them to contribute a quote to your article as well.

By letting your link building research guide the content creation process, you will end up with a highly successful campaign that is still delivering links (without the need to do the active outreach anymore).

2. Organize your linking leads

As we said previously, in link building the end goal is a link. But different leads will need a different number of touchpoints to finally link. Plus, more links are better than one.

This is where a lead nurturing process comes into play.

Just like B2B marketers using different methods to “warm up” leads and take them close to a sale, in link building you will get many more links if you keep reaching out to your leads to remind them of your asset.

If you’re using an outreach tool (both Pitchbox and Link Hunter are good options, depending on your budget and complexity of your project), it will handle some of the lead nurturing for you. At the very least, any outreach solution will:

Save all the emails you sent

Update the email status and dates (replied, bounced back, followed up, etc.)

Many link building teams will find that sufficient. I recommend going further and using a solid customer relationship management approach, which would also include:

Creating a detailed profile for each lead (which would also include their sites and columns, social media profiles, etc.)

Reaching out on social media (through ads and/or manual outreach)

If you want to go even further, you can adopt a well-organized customer relationship management strategy towards your linking leads. To get you started, here’s a solid comparison of major CRM types, as well as lead generation and nurturing platforms allowing you to properly organize and monitor your link building prospects.

You can set your link acquisition workflow and automate some parts of it (like follow-ups) while being in full control of everything that is going on.

3. Find alternative contacts and decision makers within each publication

In B2B, this process is called “account-based marketing”, i.e. when you know exactly which company would make your ideal customer and you start researching how to best onboard it.

In link building, this strategy applies to huge multi-author publications that would make ideal and ongoing backlink providers for your content. Think of the New York Times, Mashable, or a huge research magazine in your niche.

Emailing one of their authors with a request to link to your study or your infographic may not be enough (in fact, it will hardly ever be enough).

To investigate publications I’m really interested in getting links from, I use the following tools:

I don’t use Linkedin for outreach, but I just love its company profiles, which show me which friends (or friends of friends) I have associated with those entities. I have been introduced to quite a few great publications this way:

Twitter bio search

While Linkedin may be useful to identify existing contacts, Twitter is great for building new ones. For bigger publications, all you need is to find people including that publication in their bios.

A tool called Twiangulate is a great and free option for doing that: Just specify the company name (or its Twitter handle) as a keyword and the tool will find all the Twitter profiles that include it:

Now create a separate Twitter list to keep in touch with all of them.

Website’s “About Us” page

This may seem obvious, but it’s often a missed step. Many publications list their whole editorial team with all the emails included on their “About” page.

Try developing an outreach strategy for each of those emails. For example, a CEO may not be the best contact to request a link from, but they may reply and give you clearer directions for who to speak with, so ask for a contact!

4. Diversify your touchpoints

In my experience, an email is still the most effective link building outreach method. Truthfully, I’ve seen better success with a follow-up email versus the initial email.

But other ways to reach out certainly increase your chances of hearing back. These include:

A simple Twitter follow or retweet (no requests here)

A DM (especially when journalists claim their DMs are open for pitches and ideas)

A comment on their personal site

A LinkedIn message

Adding a contact to a Twitter list (Twitter will notify them)

Tagging them on social media (especially when they’re referenced or quoted in your content)

The bottom line here: Simply being there may remind them of your request and prompt them to open your email.

5. Diversify your assets

With diverse touchpoints comes the need to diversify your assets. Your outreach will be more effective if you give your linking leads something of value to include in their article.

If your initial email and the first follow-up weren’t successful, try creating a visual summary (an infographic) in your second follow-up to give them something fresh.

The process may turn quite easy and effective if you provide your outreach and content teams with tools enabling them to handle the creation of those assets. These tools include:

Venngage (to create slideshows and infographics)

Google Docs (to create ebooks and whitepapers)

Surveys (to collect ideas and stats)

Invideo (to create videos)

6. Keep an eye on your team performance

Your team is everything. If you fail to train them properly or distribute tasks among your team members effectively, the whole process will fail to move along.

At the very least:

Include your outreach team in your social media marketing so they can extend their outreach methods beyond emailing. Tools like Agorapulse will help in that process. You can set up lists, monitor certain keywords, save and delegate certain updates to turn them into tasks, etc.

Track your outreach activity. Tools like Email Analytics will help you with that. It will generate daily and weekly reports showing you how actively your team was emailing and how many responses they got. It will also save all emails to backup conversations.

7. Optimize your landing page

Your linkable asset should make an instantly positive impression on the people you email. There may by different ways to achieve that, but certain things help for just about any SEO campaign:

Your page needs to be ad-free

I’ve seen lots of people not willing to provide “a free link” to a page that is monetized with ads. There’s no point in arguing with your linking leads on that. It’s easier to remove the ads from the page you’re actively link building for at the moment. Besides, more often than not, it’s very easy to do.

Create CTAs targeting your linking leads

This one is a little bit advanced, but it will help a lot. Adjust your CTAs on the linkable asset page to fit your linking leads rather than your regular ads.

For example, instead of “Sign up for a free trial”, you may include a press coverage link or invite visitors to download additional data or resources.

Using Facebook pixel to record everyone who initially landed on the site through your linkable asset is another great way to re-market your asset to your linking leads.

8. Keep an eye on those links

Very few people will reply to you saying they have indeed linked to your content. But knowing if they have is important because conversion is a crucial part in the lead nurturing process. It doesn’t stop your relationships with your lead, but it impacts your interactions going forward. Those leads who end up linking to you are your best friends. Cancel your follow-ups, thank them, and keep interacting with them on social media.

Again, if you are using an outreach platform, chances are the link tracking will be included. Otherwise, check out Site Checker that has a handy link monitoring feature included.

Conclusion

Safe links mean those we cannot control. This turns a link building process almost into a form of art, or a well-manufactured serendipity (one of my favorite business concepts). You need to do a lot before reaching your end goal, all while keeping your end goal in mind.

These days, when any site owner — professional or amateur — is bombarded with link requests, you need to up your link building game. Luckily, there’s a neighboring marketing area that you can learn from: lead generation. Adopt more complicated and more diverse outreach methods to acquire great links to your website. Good luck!

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epackingvietnam · 3 years