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#another carefully curated nonsense list by ME
fastbreakpoints · 3 years
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JAYSON TATUM'S BUBBLE OUTFITS, RANKED
in the third (and second to last) installment to the outfit rankings i present to you: hot girl summer jayson tatum lol
you can check out jayson's top 10 outfits of the 2021 season here and jaylen's top 10 outfits of the 2021 season here!
10. vs orlando
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i know, i know. this is a pretty normal, pretty standard one, almost boring compared to the rest of this list but look at the shiny silky pants!!! the honor the gift t-shirt!!!! the neon yellow laces!!!!! his dumb calvin klein socks!!!!
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9. 🌈🌈🌈
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if #10 was kinda boring, this one is kinda questionable for the exact opposite reasons lol. the bright ass neon lime green pants are uhhh a lot to take in, i know. the rainbow-ish t-shirt and the (sort of) matching sneakers make this one worth it tho, i think lol
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8. vs toronto, game 4
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not the coolest duke t-shirt he owns but i kinda like the tie dye pattern. nice shorts, could be shorter tho lol. the thing i truly love abt this outfit is that he brought that lunch box to the bubble because deuce loves animals and the lion king is one of his favorite movies!!!! and he knew it would make deuce happy to see him with the lunch box!!!!!! a great dad!!!!! the best!!!!!!!! 🥺🥺🥺
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7. vs brooklyn
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i do love when i can see like, half of the st. louis tattoo peeking out so this is a Good short length imo. love that the t-shirt is a lil bit oversized (veering into jaylen's type of oversized, almost, which uhhh Can't think of it. this is a Serious post). love this shade of blue on him. also, i know that's not baby blue but i haven't been able to move on with my life since i've found out that jayson's nickname during team usa camp two (three?) summers ago was BABY BLUE. baby blue!!!!! (screams)
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6. vs miami, game 2
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no but IMAGINE this one w a lil jewerly over it. just the tiniest bit u kniw. one of the rings he's been wearing this season on his pinky finger. jaylen's pearl necklace around his neck. god!!!!!! that's all i have 2 say on the subject. im gonna go scream now. thank u for ur time
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5. vs miami, game 4
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i'm obsessed w the print and how comfortable these shorts look. 10/10, would buy. @knicksknacks tagged this as the outfit jayson was wearing in bending up my nikes and even though it wasn't what i had in mind originally i cannot stop thinking abt it now lol so. top #5.
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4. vs toronto, game 7
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jayson: wears different variations of the same outfit over and over. me: amazing, brilliant, showstopping, totally Unique. love the shirt, love the shorts and the colors and the tie dye pattern, love his socks and sneakers.
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3. wnba hoodie
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AHHHHHH alright. deep breaths. this. THIS is the ideal short length lol. i love THIGH. i love the hoodie. i love his skinny ankles. i love how u can see he's slightly bowlegged. incredible content.
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2. vs philly, game 2
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this is the outfit that originally inspired my fic lmao. bending up my nikes exists 85% because of the big bird shorts. i'm not joking. i could not stop thinkign abt his WAIST and his THIGHS on this short???? yikes.
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1. vs memphis
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again, the ideal short length. show us ur legs king. this might be the tiniest ones he wore in the bubble so it's an automatic top #1 lol. love the shirt, love his stupid socks, love him in hot pink <3
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queerchoicesblog · 3 years
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Epilogue: Underwater (SC Titanic, Zetta x Adele Series)
As promised, here the epilogue of the Zetta x Adele Series, folks. 
This is the very end of a project that meant me quite a lot to me and got me through the last terrible year. Thanks to all those who supported it: hope you enjoyed it and will enjoy this ending.
In case you were wondering, this song inspired the whole series, particularly the last chapters:
youtube
I will skip the tag list for once since it’s pointless anyway. 
➡️ Ch. 1, Ch. 2/1, Ch. 2/2, Ch. 3, Ch. 4, Ch. 5, Ch. 6, Ch. 7, Ch. 8/1, Ch. 8/2, Ch. 9, Ch. 10/1, Ch. 10/2, Ch. 11/1, Ch. 11/2, Ch. 12, Ch. 13, Ch. 14, Ch. 15 , Ch. 16, Ch. 17
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Almost a century after the sinking of the RMS Titanic and to celebrate Canada becoming the first country outside Europe to legalise same-sex marriage, the Canadian Film Institute decided to work side by side with several LGBTQ+ organisations across the world to put together an exhibition focused on the early queer cinema and the many queer stars who were forced to hide their true selves in the Golden Age of cinematography, spanning from 1890s till the aftermath of Second World War. "A testament to the role the LGBTQ+ community played in the history of cinema and that we have always been here, even if people hardly saw us" as a journalist wrote on a queer magazine. After the recent discovery of some private documents, the curators were overjoyed to include an icon of the 1900s - 1910s cinema like Zetta Serda into the retrospective and cast a new light on her extraordinary career sadly soon forgotten after the advent of the sound era. Yet, the silent picture star was mentioned as a model and 'endless source of inspiration" by many queer movie stars like Cary Grant, Katherine Hepburn, Greta Garbo all part of the retrospective. Rumor has it that as soon as she landed in America, Marlene Dietrich demanded his agent a meeting with Mrs King.
A curator drove all the way to Montreal to meet the last known heir, a certain Mrs. Julia Nowak, who greeted him on the threshold of a cosy downtown apartment. She offered him a coffee and a slice of a Polish sweet bread: the recipe was a family heirloom, she explained, beaming. She was in her late fifties, a therapist, she said. Her hazel eyes gleamed when she added, in a pleasantly soothing voice that betrayed a hint of excitement: "I must confess I am so incredibly happy that you contacted me about the retrospective. I adore the idea and I will make sure to attend it. Also" she nodded to a wedding picture hung to the wall "did you know that my wife is in politics? She campaigned for the legalisation...yes, Madeleine Fournier: see, you know her! We got married right after the law passed. If anything, your call and project made me twice as happy". She took a pause, smiling over her coffee in remembrance. "Anyway, back to the matter of your visit...yes, as far as I know, I am Zetta's last heir. As you probably know, my family wasn't officially related to her but she stated otherwise in her will". She moved to the couch and gestured the curator to follow her as she opened up one of the boxes and chests piled into the living room and picked out an old album, the leather cover worn at the edges. Dust waltzed in the air as she opened it with caution and gentle care. She showed him a slightly discoloured black and white picture of a young couple kissing for the camera in front of a church. Another wedding picture, from a different era. "Nana Hileni and Papa Maciej's wedding picture. I still remember them even if they both died when I was barely a teen...as if one couldn't bear to live without the other. Or so I like to think. She would help me with the homework, mathematics particularly, and he baked this bread for me till he was too weak to do so. He always claimed that he won Nana's heart with his pastries but she always denied it laughing". She passed another picture of the same couple proudly standing in front of the Nowak family bakery in Hoboken. "Frankly, I believe that Papa's broad shoulders and Marlon Brando smile are more likely to blame for this coup de foudre" she laughed. "And he knew how to deal with her no-nonsense attitude and vice versa. They...balanced each other, if you wish". She picked another picture and handed it to him. A woman was looking down in tender adoration and awe to a baby nestled in her arms looking up at her, outstretching a tiny arm in an attempt to touch her face. "There! This is Dad" she pointed at the baby before turning the picture where someone wrote 'Alex meets Auntie Adele'. Turning it again, she pointed at the woman. "This is Adele Carrem. Or Auntie Adele as I've always heard calling her. Nana's sister and Zetta's publicist and companion" Putting it back into the album, she carefully picked a bunch of other old pictures. "You surely know who this one is" she smiled, handing out the one on top. The photo was rather grainy but you could still recognise the same kid, slightly older, around two, sucking his thumb, cuddled up in Zetta's lap. The actress had aged a little but her features were unmistakable and it was endearing to see her sitting by the fireplace to read that kid with the sleepy face a bedtime story. "Sadly, I have never met them. I wish I did, oh you have no idea...but stories of them lived through in our family" Julia continued. "My Dad loved his Aunties - as he called them - dearly and by what I've heard and read, they loved him in manner as if he was their own. He knew little of them or Zetta's career back then...to him they were just the sweet ladies who would buy him ice-cream in Central Park or take him to see his favourite pictures over and over again at the movie theater. He said he will never forget the afternoons he used to spend with them in a Manhattan cafe that no longer exists around Christmas: Nana and Papa worked like crazy as the festive season approached and the glorious cup of hot chocolate with an elegant puff of cream on top with the Aunties became a tradition to him. He kept it alive somehow as he did the same with me". She handed the curator a bunch of other pictures: Zetta cleaning up Alex's face smeared with jam, the both of them laughing; Zetta posing with Maciej and her Dad at a table in the Hoboken bakery. He eventually mirrored her smile seeing a five years old Alex at the beach all engrossed in building a sandcastle with Hileni and Adele, and he standing at the water edge hand in hand with Miss Carrem, looking out into the distance. "These are family pictures. I'll show you the Zetta's private memorabilia we cherished". Julia searched a little, opening an old chest and handling every item inside with tender care. When she found what she was looking for, she showed the curator an elegant set of smaller boxes containing letters, dried flowers and photos. "I have already received an offer to get these published. I'm still pondering it. Before agreeing, I want to consider throughly if this is a thing they would have wanted, even if they're no longer here" The curator nodded as she kept searching. He skimmed a few letters and smiled as his eyes fall on the photos hidden away in those boxes: the two women sitting together and chatting at Hileni's wedding, Zetta's reading a script, lazily sprawled on a chaise long in her apartment. Some had short lines handwritten on the back, like a promotional picture with "Missing you" written by Zetta herself. The curator showed another to Mrs Nowak: a visibly excited Miss Carrem proudly showing to the camera a document announcing her voter registration. On the back, in Zetta's penmanship: "On the way to vote...my sweet Adele won!". "Oh you didn't know? Auntie Adele was a suffragette! I couldn't believe it when I first heard it! Nana told me that she was in and out jail when they lived in London because of protests. You know, like those suffragettes you read about in history books but less famous. Yet she fought for women's rights and kept fighting for them even in America. She was quite disappointed though by some major decisions of some feminist movements and eventually joined a socialist Union 'more rightfully welcoming working class individuals, immigrants and black brothers and sisters'. It's all in those letters but yeah, you couldn't possibly know. So little is known about her outside family". A little smile drew on her face as she put back the photo. "That photo was taken the day of the first election open to women. I checked the date. I suppose Zetta wanted to immortalise the moment...it was sweet of her, huh? Auntie Adele must have been so proud and overjoyed that day! You know, my Dad was born in 1920 when women's right to vote was legalised nationally and Nana once told me that Auntie commented the lucky coincidence saying she was incredibly happy her nephew would get to live in a fairer world. She was a true force of nature...she never talked much of the sinking of the Titanic just like Zetta and Nana actually but when one day Dad asked...he was barely a child and probably found an old article about the tragedy...Auntie Adele minimised but Nana assured him that her sister saved her life that night, risking her own to go down to the belly of the sinking ship to bring her to safety. Auntie simply shrugged, saying that it was what sisters do and that they made it to the lifeboats only thanks to Zetta, who shouted protests to stubborn officers and eventually found them a spot on a boat. I cannot even bring myself to imagine how scary that must have been: I cried so much when Madeleine took me to see Leo and Kate...to think they were there and it was all real!" She picked a few other objects out the box: a Shakespeare Sonnets book in a leather cover with golden engravings, with a little handwritten dedication 'To Adele, my sonnet 116. Happy birthday! With all my love, Zetta'; old scripts with annotations, a framed photograph of Adele and Zetta slow dancing barefoot in the living room of a gorgeous Long Island mansion. "These have a sentimental value" Mrs Nowak noted, her voice betraying the flicker of emotions as she picked it up. She took a deep sigh and continued. "I remember the day I told Dad I was gay as it was yesterday. We had always been quite close so it came natural to tell him first. We were in his car, he had come straight from college to pick me up at ice-skating practice. I..I dropped it in the middle of a conversation, bracing myself for the worst. I heard so many bad stories about coming out to your parents I was terrified of the consequences but I couldn't hide it anymore. I mean, yes, in public: bullies get even nastier if they know and I didn't want people shouting me "dyke" at school. But I needed to get it out of my chest...with someone at least. He kept quiet for a moment and I felt like drowning in shame. But then he spoke". A nostalgic tender smile formed Julia's lips. "He said he had two amazing Aunties that contributed to make his life a wondrous adventure. It was thanks to them that he, the son of a baker, could attend a prestigious college, for instance: they offered to pay for it without asking a penny back. They also helped him write his first romantic letter to his childhood sweetheart and consoled him when the little girl turned him down. But his Aunties had a secret, he added. He said: to my kid eyes they were no less a couple than Mom and Dad and at home we all treated them in manner but one day Mom made me promise to behave differently when we were in public. In public I would refer to her sister as 'Auntie Adele' but call Zetta by her name. He didn't get it and it took some getting used to. He soon noticed that even the Aunties behaved a bit differently out in the sun: they wouldn't hold hands or use endearing words in the street or when other people were around. They simply behaved like good friends did. He understood it later when he, as stubborn as a mule, asked them directly". Julia gently grazed her fingers on the glass of the framed photograph, caressing it. "And they told me everything, he said. That they were in love, just like mom and dad were, but people out there could be uncomfortable and extremely rude to women loving other women and men loving other men. That they kept their companionship a secret in public because those people had no problems with women being friends and they didn't want to have bad words or worse happening to them. I remember asking him what he thought about it. He smiled. 'I cried. Since Auntie Zetta mentioned people claiming that women like them were sick and would burn in hell, I actually started crying. I sobbed desperately in her arms, crying that I didn't want them to burn in hell, I loved my Aunties and I was happy they loved each other. Eventually they explained me it was just a vile lie spread my malignant people. But I got quite a scare and kept staring at them with puffy red eyes and my face wet with tears for a while. It required lots of cuddling to bring a smile back on my face'. He shook his head, laughing of his endearing naivety. Then he pulled over and looked at me. He continued: 'I still don't get why people keep spreading those mean lies but I know for sure that my Aunties weren't sick and didn't end up in hell and so won't you. Don't believe bullshits like that for a split second, okay? And I also want you to remember that it doesn't change a thing for me and mom too. You will always be my little girl, our little girl and we love you'. We shared a long hug before driving back home. On the way back he insisted to buy my favourite chicken and waffles for dinner, saying mom's veggie soup could wait. For my birthday, a month later or so, he asked me to follow him to the attic and showed me this chest. To meet the Aunties that 'would have surely been there for me'". She tipped away a tear. "I told you I married Madeleine right after the legalisation of same-sex marriages. My wedding was also the last public event Mom and Dad attended together before his health worsened irremediably. He passed away last year". For a moment she looked on the verge of tears but she recovered quickly. "Sorry...anyway, that day Dad insisted on walking me down the aisle even if he was getting weak. He beamed with pride when a friend fixed a rainbow ribbon to his jacket. Later at the lunch he read a speech he had written for the day, his hand shaking. He shared the story of his Aunties. He said that despite the hardships their situation forced upon them, they had quite a happy life together, a happiness carefully hidden from the world. He wished us to find something similar to what they shared without needing to hide anymore. He said Adele and Zetta would have been so happy and proud to celebrate with all of us that day" Mrs. Nowak picked the Shakespeare Sonnet book and gave him a fond look. "He brought this to the wedding. And he read for us the sonnet 116, the one Zetta mentioned in her dedication. You know, the one that starts with 'Let me not to the marriage of true minds admit impediments..." ----------------------- A few months later the exhibition on old Hollywood queer cinema and artists opened. Each artist had a room that soon filled with a crowd of enthusiastic visitors. In the first half, in a room arranged as a turn of the century nickelodeon with velvet chairs, all the memorabilia of Zetta Serda's public life: panels explaining the various stages of her career and the birth of her myth, promotional pictures of her performances, articles about her and a copy of a gazette announcing her wedding with the director Richard King. On the wall, on a screen her entire filmography rolled up in loop, bewitching spectators after a century. In display cases: the gorgeous sapphire necklace she wore on her last night on the Ship of Dreams and at the movie party of Surviving the Titanic, and a replica of her Cleopatra costume. The aging Queen of Egypt with a tragic love and destiny immortalised by Shakespeare was her last role back on the theater stage before retiring from the scenes. Old scripts with her personal annotation were displayed with photographs taken on sets and mundane events. The wall hosting the motion-picture screen cut the room in half. On the other side, the hidden half of her life. Her life with Adele no one suspected back then. A life kept secret that now unveiled in front of the eyes of the visitors. The curators discovered that finding public pictures of Miss Carrem was nearly impossible, true to the nickname she acquired as time went by: The Shadow. She stayed at Zetta's side until and even after she stopped acting, showing rare loyalty and devotion, but ever surrounded by this mystery allure. No one, even the most stubborn reporters managed to know anything about her and she was soon dismissed as a Titanic survivor, possibly a fan, who worked as Zetta's secretary and somehow gained her respect. Little they knew about the depth of their relationship and what stacks of secret letters and family memories revealed of the life of Miss Carrem. A panel finally told her story and her secret achievements: Adele, or better Adal, kept fighting for a fairer world and society her whole life and marched for women's right to vote on the famous parade in 1915. She also passed the teaching of Edith Garrud to her American sisters. The only pictures of her came from the Nowak family, except for one. The only photograph of a public appearance of Miss Carrem as well as the only known public appearance of Zetta and Adele. An old grainy photo accurately framed showed Adele shaking hands with The Unsinkable Molly Brown on a podium. In her free hand a shiny medal and a few steps behind the mayor of New York. According to the panel, the survivors' committee founded by Mrs. Brown decided to award Miss Carrem a medal for bravery and a generous check "to help her and her sister starting a new life in America". With great surprise, Miss Carrem received the medal and the check, thanked the board but refused the honors. Instead, she asked to deliver them both to the family of a certain Charlie Stoke, a stewart that lost his life in the sinking to save her life and those of many passengers. She added that her friend expressed the desire to study naval engineering one day and she wished that the money kindly offered to her would be enough to establish a scholarship for boys like him across the ocean. In another picture, Miss Carrem and her sister chatted with Moll Brown in company of Zetta. Eventually, other philanthropists and wealthy socialites signed checks for her cause so that the Stoke family received a generous contribution too. And today, as another picture confirmed, the faculty of naval engineering of the University of Newcastle hosts a marble engraving of Charlie Stoke: to his memory a scholarship had been instituted one year after on the anniversary of the sinking. Since 1913 it has been helping students of poor background to get an education and improve their life. Zetta herself became a philanthropist during her Renaissance and ever since. The first act of her new phase of her life was joining the Moll Brown survivors committee to provide help to the second and third class passengers families and survivors. Some said that the tragedy she witnessed touched her heart, other claimed that it was to be attributed to the influence of her publicist. Jokingly, she used to say that after all, she had too much money yet all she could have wished for in her life, so why not doing some good with it? A considerable donation under her and Mr King was received by the main hospital during the Spanish flu pandemic; she was particularly active in providing financial help to struggling neighbourhoods and female education institutions. In the middle of the room, a long glass display hosted the Shakespeare Sonnets opened at sonnet 116 and a selection of the private correspondence between Zetta and Adele. My darling, You will receive this letter tomorrow morning when I'll be already off to Chicago. The suitcases are ready and packed, this is a goodnight note scribbled the night before leaving you to remind you how much I love you and care about you. How much I'm going to miss you even if - thank God! - we won't be parted for long... Do not forget you promised me to write every day! Write to me, Adele, write to me whatever thought crosses that gorgeous mind of you: you know I could you rambling for hours without getting tired of the sound of your voice, of your sparkling wisdom. I wanna know everything. So don't be shy: I'll be waiting your letters with tender impatience. Can't wait to be in your arms once more. Adoringly yours, Zetta - Dear, dearest Zetta, I went to Central Park today with Hileni. It was a gorgeous spring day, sunny, a gentle breeze blowing: 'simply too beautiful to be wasted inside' as my sister put it. Did I tell you that she's still exchanging letters with the delivery boy from the hat shop? I thought they were over but apparently he invited her to the nickelodeon next week. Anyway, walking in the park with her I suddenly realised how I wanted to share that spring wonder with you. When are you coming back to New York? Tell me soon, please. And even 'soon' won't be soon enough: you're always on my mind since you left. But yes, tell me soon so I can make you promise we will go for a walk before the weather becomes too hot. Do you think I can wrap my arm with yours? Is it professional enough for a publicist? Even just for a few steps: oh you have no idea how I would love that! Or maybe you have? I hope so: it'd mean you miss me as much as I miss you when we are apart. Oh, I almost forgot: all settled with that magazine you mentioned before your departure! I negotiated a two pages long interview, plus pictures. And a cover mention. Hope I did well: you have already fired me as your secretary, I must prove you I am just what you're looking for in a publicist... Can't wait to see you again! Loving you always, Adele Only one letter was copied on a panel of its own on the main wall side by side with a blow-up of the picture of Adele and Zetta slow-dancing barefoot and free, for a blessed moment immortalised in a discreet shot. Adele pressing a tender kiss on Zetta's forehead, drawing a soft smile on the acrtress' lips. Many visitors commented it was heartwarming to see such a photograph that conveyed the intimacy and the warmth of affection radiating from the dancing couple. Some said that Zetta was even more beautiful like that: free, hair slightly askew and genuinely happy, loved. What stole their hearts away though was the letter attached to it. It was no surprise that the curators decided to name the retrospective Underwater. Dearest Adele, Forgive me for the tone of this letter. I am writing it down in bed while I cannot sleep and my mind runs back to you as if we could meet halfway between the miles separating us, in a world of fantasy of our own. It's ridiculous how much I miss you! I want you near, I need you near all the time. Take tonight: if you were here with me, I would be heavenly sleeping in your loving embrace. Most unfortunately, you are not and I'm lying here, insomniac, thinking of you. And about my life. No, don't frown. I am not getting all sad again. It's...bittersweet. And - I'll spoil you the ending so you will stop worrying, hopefully - it gets better the more you proceed. Have you ever felt trapped underwater? I did, my whole life. Always hiding, always measuring words, gestures, gazes not to let them see, not to let them know...so little time to go up and break the surface. Drop the mask and breathe. In, out. Once, twice. In my lowest moments I repeated to my myself: how are you gonna survive? One day an acquaintance with a remarkable passion for the sea explained me and the other bored commensals that you can keep someone alive by breathing oxygen into their mouth underwater. Pretty much like mouth-to-mouth resuscitation helps an unconscious person to regain consciousness. I found it interesting but doubted his words. Then I met you, Adele. My dearest, wondrous Adele. And I learnt that yes, you can't breathe if you're constantly underwater...but you won't drown if you have the right person swimming by your side in those deep waters. Put your lips on me, Adele. Touch me, hold me in your arms. And I can live underwater. With your love, I can live underwater. We can live underwater. I love you. I want to cover a full page of these three simple words: I love you. I want to cry them out and entrust them to the winds, to the night. But what for? Who cares if the world knows or not? I'll whisper them over your lips when we will be reunited. So you can breathe underwater. Counting down the hours separating us, my love. Eternally yours, Zetta
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quillyfied · 4 years
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Mega Good Omens Fic Rec Post 5
What up, it’s back!
77 carefully-curated titles for your perusal today! As always, the fics are broken into the following categories: Jaunts through History/Canon, South Downs, Post-Apocalypse, Bus Ride/The Night Before/Heaven and Hell, AU/UA, Just Soft, Touch-Starved/Body Worship/Wings, Bonus, and H/C /Whump/BAMF. I don’t read smut fics but sometimes there are sexual elements to the stories and sometimes you get invested and then suddenly the author drops a smut chapter, so warnings where applicable.
Mega GOmens Fic Rec Post MASTER
LET ME KNOW IF A LINK IS BROKEN OR MISATTRIBUTED AND I WILL FIX IT RIGHT AWAY.
JAUNTS THROUGH HISTORY/CANON
1.     Get Thee To A Nunnery – Owenjones (T, the one where Aziraphale is put in a nunnery and needs a bit of a rescue. More or less Ineffable Wives time, but warnings for Aziraphale being forced into a female corporation against his will, that’s pretty icky (three guesses for who the offending Archangel is). Crowley is posing as a little lady known as Julie D’Aubigny, which, if that rings no bells, you should Google her immediately and then go into this fic cackling like I did. Very sweet, a fun little adventure!)
2.    Bibliophilia – @wingedspirit (G, the one where Aziraphale has a book nemesis and Crowley always seems to have the perfect book as a gift, what a coincidence. This is so funny, you guys, seriously. We stan ONE (1) oblivious angel in this house. And when Aziraphale finally catches on, it’s so cute, I can’t even. I cannot EVEN. Go read it right now immediately.)
3.    The Heart Goes To Heaven, The Head Goes To Hell – Dekkles (T, the one where Crowley has intentions of making an angel Fall and it kinda…backfires. Guys fair warning, this one’s version of Hell is really gross, if you’re squeamish tread very carefully bc WOW it can get a bit graphic. Y’know what’s also gross? The PINING (obviously not gross in the same way but the pining is awfully feelsy and part of it does happen in Hell). Watching this Crawly go from an honestly nauseating portrayal of Hell to watching Aziraphale and kinda awkwardly twitching in his light is so delightful and I hope for more in the future (though maybe less visions of Hell, I will be so glad if and when the fic leaves that place because yikes).)
4.    i like this place (it feels spooky) – @asideofourown (G, the one where Warlock manages to convince Nanny and Brother Francis to take him to a haunted house and it’s so cute. You guys. It’s SO cute. You really get a feel for little Warlock’s personality and how he sees things (and he sees ALL). Just a really cute “family” outing, really, and someone gets spooked at the end and it’s not who you think!)
5.    Doubt the Stars are Fire – LilithReisender (T, the one where Aziraphale bails Crowley out of prison and they spend time together in an Italian villa. This one has cool history bits, really fun banter, and Crowley actively on the job while trying to pretend he isn’t on the job. It’s a delight, and it’s just getting started! Jump on this bandwagon, folks, it’s great!)
6.    The Hellfire Club – @amarguerite (NR, the one where greater measures are taken to make sure Aziraphale isn’t promoted back upstairs. This one is so hilarious, you guys, I can’t even tell you which bit is my favorite. And the cherry on top? Wing grooming! (I can also tell you that something highly unpleasant happens to Sandalphon, if that sweetens the pot for anyone.) If you have a Thing for Crowley and Aziraphale being melodramatic and overacting, then stay put, friends. Also continue reading this list, there’s a few more that’ll catch your eye later on.)
7.     The Immortal Look – MickyRC (G, the one where Crowley puts Aziraphale in some kohl and it’s awesome. A written entry for the Prince of Omens DTIYS, and even independent from Prince of Omens this fic is a winner, in my book. Crowley going dewy-eyed over Aziraphale’s looks in any capacity is always My Jam and this fic really goes for it.)
8.    Merry & Bright – @peppervl (G, the one where Aziraphale and Crowley go undercover as a married couple in the Regency. You like fem!Aziraphale but don’t see it often enough? SIT DOWN, FRIENDO. Not only does this have a lovely Miss Fell for us to fawn over, but it’s a Miss Fell in possession of a fortune and surely in want of a husband, according to prim-and-proper London, and who better to help her out than one Mr. Crowley who happens to need some help on a temptation? Fun, romantic, and with a cute little twist at the end I shan’t spoil but you should really stick around for.)
9.    Putting the Endearment in Dear – @joyandotherstories (G, the one where Aziraphale starts calling everyone “dear” just so he can also call Crowley by endearments. This one is sweet and a little sad and has the softest possible ending, y’all don’t even know. Read it, the point in time where Aziraphale doesn’t have to hold back his mountain of endearments anymore is a sight to behold.)
10. Between the Lines – cyankelpie (G, the one where Crowley and Aziraphale’s feelings are known but not spoken, at least not directly. This one is a historical jaunt where they have a lot of double-meaning conversations (and Crowley is very rightly lost through a lot of it, poor dear), and it aches, you guys, it just hurts. Not finished yet as of this review but WHEN IT’S DONE—I’m sure it’ll be worth it. Hot dang.)
11.  No Matter How the Stars Align (They Make Me Think of You) – silentsonata (G, the one that covers stars that Crowley and Aziraphale have met under. Every once in a while there’ll come along a fic that shakes the ground as it walks. I understand the Big Bang events usually churn these out, and there are quite a few on this list, but this fic here? A masterpiece. Pitch-perfect in every way, just a stunner. I want to tell y’all to pay special attention to certain chapters but they all took my breath utterly away and it would be unfair to single any out over the rest, the whole work is a monument. Just beautiful.)
12.  Too Wise to Woo Peaceably – purewanderlust (T, the one that’s five times they see “Much Ado About Nothing” throughout history. I love me some “Much Ado,” personally, and this fic knows what it’s on about. Wonderfully romantic and ends with the single most perfect conversation, I swear 2 someone. Hits right in the feels.)
13.  Just Another Sword Fight – DemonicGeek (NR, the one that’s a 5+1 about Crowley swordfighting. If you’re here because Aziraphale taking on the role of the swooning maiden to Crowley’s dashing hero makes you, in fact, be the one swooning, say hello to your new best friend. If you like to follow all that up with Aziraphale taking charge when needed, I might suggest building a home here, because ABSOLUTELY that’s what you’re getting.)
14.  A Few More Rescues – @poetic----nonsense (T, the one with, predictably, a few more rescues. If the previous fic had you reeling and begging for more, welcome to the buffet, children. These are some really fun rescues by Crowley on behalf of Aziraphale, and they’re unconventional and historical AF (especially the bit with the dragon) (you bet your sweet keister there’s a bit with a dragon). This fic is so much fun and I thoroughly enjoyed reading it.)
15.  Floriography – Frenchmeister (T, the one where Crowley doesn’t get flower language. The premise is, Crowley slept through a large chunk of the Victorian era, so he doesn’t know what Aziraphale keeps trying to say as they work at the Dowlings’ estate raising Warlock. He does know that the philodendron is a menace, no matter what it’s supposed to mean. Funny and nerve-wracking and so, so sweet.)
16.  The Interplay of Illusion and Magic – SoulJelly (T, the one where Aziraphale tries to join a magicians’ society. This one has some delightful history and Aziraphale trying to perform sleight of hand magic to get in a secret magicians club and a surprising twist near the middle, all told; it’s a lot more exciting than I initially thought it was going to be (I was just expecting some fluff and that was not all I got; it’s always a good day when Crowley has to come to the rescue).)
SOUTH DOWNS
17.  There goes the neighborhood – @bestoftheseekwill (G, the one where Crowley’s retirement peace is threatened by construction. If you’re here for Crowley wiles, anti-capitalism, and flashes of protective Aziraphale, get ready to take a load off because this is primo.)
18. Teatime Revelations – Cardinal_Daughter (T, the one where God invites Herself over for tea. This one is strained and it’s emotional and it’s all the softer for it. Aziraphale being quiet and protective while Crowley has a come-apart in the face of God is iconic, tbh; pretty sure this fic inspired a lot of my own portrayals of the GOmens God, looking back on it. A wonderful and light-hearted take.)
POST-APOCALYPSE
19.  Lose a Kraken, Gain an Angel – MistressKat (T, the one where Hastur has an expected friendship. This fic has everything—Hastur being a sympathetic character, the Kraken, Crowley pining after Aziraphale, the Antichrist, and is hilarious from start to finish. A fun and tonally accurate diversion, please read.)
20. Something Old, Something New – shippityshipship (G, the series where Crowley and Aziraphale are involved in weddings. Short and hasn’t updated in a while but still excellent reading, I find; great characterization, some fun OCs, lovely atmosphere, oblivious pining while everyone else thinks they’re dating, it’s amazing.)
21.  The difficulty with disposable demons – @areyougonnabe (T, the one where Eric the disposable demon shows up and it’s a madhouse in Crowley’s apartment. This is a really funny take on what happens to the disposable demons and why they are the way they are, and with the added bonus of driving Crowley up the wall and some mild miscommunications with Aziraphale that are all sorted out in the end.)
22. Care and Keeping – @arcafira (M, T, the series where Crowley is shedding and Aziraphale tries to help. Not rated M for anything violent or sexual, really more of a T than an M but there is a bath scene and a lot of self-loathing. There’s a lot of convincing Crowley to let Aziraphale care for him and a lot of working through Fall-related issues, but it leaves off in a wonderfully hopeful place.)
23. The Clockwork Days – redwinehouse (T, the one where the world’s ending again. There are many fics that have tackled possible sequels to Good Omens and this is one of the more tonally accurate ones, I feel; it’s very tongue-in-cheek and matter-of-fact, and the little twist at the end was a genuine surprise to me. Whack in plenty of mutual pining and a Bentley that has had it up to HERE with these idiots and you’ve got a recipe for a good little story.)
24. don’t leave me here alone – Elvendork (T, the one where Crowley asks for holy water again. This one is a tense argument, right up until it isn’t, and absolutely delectable, really. If you’re a fan of Aziraphale bringing up hellfire to go toe to toe with Crowley on the issue, BUCKLE UP BUTTERCUP, this one is dunking itself into Soft Town with that accelerant to really drive it home.)
25. The Next Time We Wed – seashadows (T, the one where a mix-up leads to marriage. If drunken mistakes and their aftermath is what you’re after, welcome to the party, folks, because this one’s a whopper. Can people pine while being married to each other? The answer is yes. Can it have a soft ending? Also yes. Can it include the mothers of such characters as Anathema and Newt being wonderful characters in their own right? The answer, incredibly, is yes.)
26. You Can’t Un-See A Dog – @holycatsandrabbits (T, the one where Crowley is summoned and there’s shenanigans afoot. I won’t talk too much about the plot of this one bc I don’t want to spoil it but suffice it to say that this one is hilarious and has some especially gratifying Ineffable Husband silent communication at play. If your entire reason for existence, like Crowley’s, is seeing Bastard!Aziraphale at work, then bunk down here, friendos, you’ve arrived.)
BUS RIDE/NIGHT BEFORE/HEAVEN AND HELL
27. Crowley, Big Bad Demon, Can Keep His Cool Around His Crush – @edennovik (T, the one where Crowley…well, see title, and then immediately disregard. Crowley cannot, in fact, keep his cool around his crush. Crowley is doing the opposite of keeping his cool around his crush. Crowley is a ball of anxiety and screaming pining gooey mess and Aziraphale might just like him anyway.)
AU/UA
28. If Not Now, When – @ineffablefool (T, the one where trans café worker Crowley strikes up a conversation with fat pretty Aziraphale. Listen. Y’all know ineffablefool. Y’all know he is a force that cannot be stopped or reckoned with, when it comes to Soft Fat-Postive Asexual Romance. So I do not say this lightly when I say that this is possibly his masterwork. There is a lot of good, good content in his catalogue but the emotional work put into this makes the whole thing stand straight up and resonate. It’s tender and respectful and handles conflicts of gender and sexuality with grace and gentleness and oh no I’m tearing up pls send help I’m DROWNING—).
29. Trip the Light – @summerofspock (M, the one where Aziraphale falls in love first. M for a sex scene near the end of the fic, second half of Chapter 17, so keep an eye out for that if you’re sensitive to it. Oh, y’all. This one goes through canon and a few scenes outside of it and the recontextualizing of those scenes as Aziraphale hopelessly in love and Crowley as oblivious is amazing. Even more amazing: once Crowley finally catches on and then it becomes Aziraphale once again in his role of holding back. Guys. Y’all. My DUDES. I am in the throes of agony. It’s so good.)
30. one love (only for you) – @weatheredlaw (M, the one that’s a vague Snow White AU. It’s truly unfair how poetic and romantic this one is, how lovely. It has fantasy elements and ridiculous vengeful brothers and soft, soft boys in love. A sweet little way to spend an afternoon, tbh.)
31.  in the house we remain – @commodorecliche (M, the one where Crowley’s a ghost in the house Aziraphale has bought. M for masturbation, weird ghost sex, and a harrowing backstory for Crowley; if you’re squeamish about sexual things and not good at gauging how to skip them, or if you can’t stand abuse stories, I would pass this one up. Y’all. Y’ALL. So thoroughly upsetting, this one; the horror elements are real but so is the romance and it’s a beautiful balance of the two. What’s wild is how believable it is; it could easily have been a story about Aziraphale just becoming obsessed with and romanticizing a dead person who used to live in his house but it feels like an actual love story, with Crowley learning how to trust Aziraphale, as well, despite their planar incompatibility. The ending is so unbelievably sweet. And there’s art now! There wasn’t, when I first added it to the list! Huzzah!)
32. pop! goes my heart – @areyougonnabe (E, the one that’s a Music and Lyrics AU. E for a sex scene near the end of Chapter 6 that’s a bit difficult to skip, since there’s a couple of relevant paragraphs after it that set up the next chapter, but if you’re up for the challenge, godspeed. First things first: this fic has ORIGINAL MUSIC RECORDED BY THE AUTHOR AND IT’S AMAZING. Music and Lyrics is one of my personal favorite romcoms, and what’s been done with it is not only accurate to the actual music industry, but accurate to the characters, as well. It’s such a fun story, adapted well, and the writing style is just charming. Fantastic!)
33. For the First Time in Forever – @nicnacsnonsense (T, the one that’s a Frozen AU. I am excited for this one, y’all. The adaptation is already so much fun and it’s only going to get funner. Aziraphale as Elsa and Crowley in an Anna-adjacent role (but not actually bc no incest) is amazing, the Olaf stand-in outshines the original, and the emotional toll is already pretty high. Absolutely worth a read.)
34. Sailor’s Omens – NeverNooitNiet (G, the one where Crowley’s a pirate and Aziraphale is his prisoner. There’s a touch of historical homophobia but that doesn’t matter much out at sea, really. If the boys being clever and bickering and also one-upping beloved series antagonists is something you enjoy, welcome to the party, friends. It’s a good old-fashioned piracy romp that’s sure to satisfy.)
35. Pomegranate Seeds – @nicnacsnonsense (G, the one that’s a Persephone and Hades AU with Aziraphale as Hades and Crowley as Persephone. This one has a unique tone and is also romantic as all get-out; throw in genderfluid Crowley, love at first sight, and Aziraphale being a sweetie, it’s a story well worth its salt, imo.)
36. Laws of Gravity – @brightwanderer (T, the one where Aziraphale invents pining for Raphael. Listen. I think we all know at this point that brightwanderer, or Atalan on ao3, has earned her clout as a GOmens fanfic heavyweight. She didn’t NEED to write an awkward and earnest Raphael trying to go incognito as Crowley into the Garden of Eden. She didn’t NEED to write about how incredibly awkward Aziraphale is while heels over halo in love. She didn’t NEED to have an engaging plot and a wonderful twist on the Temptation of Eve and also the most awkward and obvious besotted angels in the universe. But she did. And we are blessed. So go partake.)
37. Incubus!Crowley – GenericUsername01 (G, T, the series where Crowley is a sex demon and we get to see what that means. This fic threads the very specific needle I personally enjoy where sex is an element of the story and has bearing on it, but the story doesn’t have any actual sex scenes in it. I love this writer’s style and where they take Crowley and Aziraphale’s relationship; I love the view of Hell in the first bit; I love all of it, really. A+++.)
38. Everyone But You – @summerofspock (M, the one where Crowley is hired to seduce an angel. M for some saucy makeouts and some post-coital afterglow but nothing explicit. If y’all like stories where a conman is hired to do a job and starts to have complicated feelings about it, especially if those feelings are falling in love with his mark, then here you go. It’s amazing as all heck and hilarious to boot; Crowley learning what falling in love is like is always a treat but omg. Poor Aziraphale. And the most DELIGHTFUL resolution, my goodness.)
39. In Mixed Company, or the Corporate Retreat of Heaven and Hell – @theoldaquarian (M, the one where Heaven and Hell have a joint corporate retreat every so often and Crowley and Aziraphale are doomed. M for some adult themes but nothing explicit. Y’all. TheOldAquarian must be stopped. They cannot continue to be so funny and engaging. They cannot continue to have the most corporate and hilariously mundane depiction of Heaven and Hell. They are a MENACE who, in the space of one fic, has packed all the pining of the ages in so tightly that when it finally bursts free, my shoulders physically relaxed and my spine uncoiled. This fic in particular is too much and too wonderful. I really must protest.)
40. Loosely Ballroom – marginalia_device, @mortifyingideal (T, the one where Aziraphale is a professional dancer and Crowley is a contestant on a show with him (for American viewers, think Dancing With the Stars). This fic is so good and so funny and so achingly in-character. I love Crowley as the washed-up old star trying to kick his career back up, I love Aziraphale as the put-upon dancer on his last legs, and I love that they’re both the victim of a studio gimmick and then decide that malicious compliance is their best bet. It’s still early in the fic (…at over 40k words wow it’s gonna be a monster and I’m ready), but it’s going to be so good already, I can just tell. There’s already some art for it floating around by naniiebimworks for the interested.)
JUST SOFT
41.  Repeat the Sounding Joy – @allonsy-gabriel (G, the one where they decorate a Christmas tree. This is a short and sweet look at what the holidays are like for an angel and a demon post-apocalypse and it’s so adorable, you guys. Crowley having FEELINGS and Aziraphale being fussy about his decorating, it’s just a treat.)
42. The Nesting Habits of Angelus Principalum – @obaewankenope (NR, the one where Aziraphale nests and is gently protective. This fic is quiet and understated and so unbelievably romantic without being over the top about it; it’s a quiet coming together that creeps up on you, much like how the realization of Aziraphale’s nesting habits creeps up on Crowley. A lovely little thing.)
43. we’ll get there fast and then we’ll take it slow – @tonyhawksmovingcastle (E, the one where Crowley and Aziraphale wind up faking a relationship on a couple’s cruise. E for Chapter 7, which is completely skippable without ruining any plot. This one gets a double whammy for both engaging plot and wonderful OCs that add to rather than distract from the story. Fake dating is fun enough but when you’re fake dating and also being wingmanned by well-meaning possibly supernatural sapphics, while also having fun in the tropics, it’s a recipe for a good time all around (at least for the audience). So lovely and sweet and that moment when Crowley and Aziraphale finally get together is magic.)
44. Road Trip Games and Love – rgfalso (T, the one where Crowley and Aziraphale go on a road trip together. This one almost takes place in real time, and has the most intense and emotional back-and-forth while these poor saps try to work out the Thing between them without actually talking about it for as long as inhumanly possible. Of course there are lots of road trip games, and of course those road trip games are a vehicle of conveyance for what they’re actually trying to say, and cue all the misunderstandings in the world. It’s frustrating and cathartic and amazing and the end especially is so, so sweet.)
45. The Most Stylish Wedding of AZ Fell and AJ Crowley – @leapoffaith1489 (T, the one where Aziraphale is determined to discard tartan for the wedding. Y’all. Omg. If relatively low-stakes cute wedding shenanigans are your thing, welcome home. If Aziraphale being pleasantly surprised is your thing, welcome home. If Aziraphale working through minor insecurities is your thing, welcome, truly, home. Featuring a lovely cast of side characters and a soft-as-butter plot.)
46. The Newlywed Game (Not What You’d Think) – @heavenslittlehellion (NR, the one where a game of drunken truth-telling goes a little farther than anticipated. Hello, welcome to the emotional gut-punch fic, you’ve arrived. The only thing that saves this from dunking into the last category on this list with the other h/c and whump fics is how low-stakes it is and how soft it is when they get past the unpleasant bit. People who love theories on what the Fall felt like, welcome to the table.)
47. On the Road to Love – Mizmak (G, the one where Crowley enters a motor rally race with the Bentley, with Aziraphale as navigator. While there’s great fun in Crowley and Aziraphale needling each other, there’s greater joy in their friendship and tenderness towards the other (and asexual bed-sharing fans, rejoice). It’s a fun concept all around and definitely worth the read.)
48. Mr. Fell’s Bookshop ficlets – @holycatsandrabbits (G, T, the series where Mr. Fell has regular customers and they love the place as much as they love its weird and eldritch owner. For folks who love seeing the Ineffable Duo through others’ eyes, this is a fun series to scratch that particular itch, and has spawned a number of spin-off fics, unless I’m mistaken. It’s a relatively low-stakes series, for people wanting something like that these days, too.)
49. Quiet Reflection – @shinyopals (T, the one where they have to duck into a church to avoid demons. If the phrase “spicy Jesus crackers” holds any appeal whatsoever, go read this fic immediately. It’s heartfelt and hilarious and really that’s all you can ask for in a good fluff fic. Also Crowley being held. Really, that’s all any of us want from life.)
50. Deck the Halls – forthegreatergood (G, the one where mistletoe should really not be this hard to get a hold of. Y’all you simply MUST stick around for the hijinks in this one. They are manifold and hilarious. Does it end in makeouts? Possibly. You’ll just have to read it, won’t you?)
51.  The Secret Dress – GlitterSkullFairy (G, the one where Crowley has a secret wedding dress. This one is very dramatic and sad…and then Aziraphale pops in. Like with all things concerning these two, it immediately takes a turn from there. If putting Crowley in pretty dresses is a thing you enjoy, have a seat and enjoy the show, it’s a softy.)
52. Well…That’s New – @almaasi (G, the one where Crowley doesn’t realize he’s in love. If oblivious Crowley is more to your taste, this is the one for you. Takes the concept “what if Crowley was in love but didn’t realize it” and runs with it for all it’s worth. Hilarious and sweet and wonderful.)
53. serpent, serpent-bearer – @elsajeni (G, the one that’s about horoscopes. I realize the Soft section of the rec list is for things that are Soft but hhnnngkk you guys. This one is so cute. My heart can’t take it. They’re so gosh darned precious, with their newspaper and their horoscopes and their welcome invasion of each other’s personal space.)
54. If Only You Were Mine – @somethingscarlet13 (G, the one where Crowley gets so drunk he can’t remember who Aziraphale’s husband is, just that he’s married. This is a little sugar shot for your day, folks—short, sweet, silly, and did I mention sweet? It is so worth having a giggle at drunk Crowley’s expense, please do read it.)
55. Cupboard Love – @copperplatebeech (T, the one where Crowley is a cranky snek. I would also highly recommend this for folks who enjoy Madam Tracy, especially Madam Tracy being utterly unaffected by being face-to-face with the supernatural and cooing over things like the wonderful lady she is. Fun and a little silly and a lot adorable.)
56. affirmation, appreciation – pearlwaldorf (G, the one where Aziraphale helps someone in need a little differently than expected. This one has Aziraphale taking on the persona of an interested male party looking to pick up the spirits of a woman on the tail end of a messy divorce and Crowley understanding but still getting a little jealous. It’s so sweet and so lovely, both what Aziraphale and Crowley do for this poor woman and how Aziraphale reassures Crowley afterwards. Top notch.)
57. Forget-Me-Not – @dietraumerei (T, the one where Crowley gets amnesia. Not as dramatic as others, he just loses 200 years and it’s temporary, but it’s ever so sweet, watching Crowley fall back in love with the modern world and be gobsmacked that he and Aziraphale are finally together. There’s a lot of reassurance and tender sweet nothings thrown about and I’m pretty sure I developed a heart condition just from reading this, it’s too good.)
58. They Shake The Mountains When They Dance – @copperbadge (T, the one where Crowley finds Aziraphale’s scar. Operating on the theory that Aziraphale was injured in the War in Heaven and that’s why he clutches his leg and limps when he’s discorporated, this is the sappiest, sweetest rumination on the subject I have ever read. Crowley gets so protective and defensive, and Aziraphale is so gentle in talking him down. On the whole, it’s just wonderful and so, so cute. Omg.)
59. Familiar Care – ginger_mosaic (G, the one where the Ineffable Dads have to take their snabies in for medical help. This comes from the Wiggleverse, which on the whole I cannot strongly recommend enough, but this fic in particular centers around the most delightful OC veterinarian who handles Crowley and Aziraphale’s strange family very well. There’s also a fun twist at the end, so absolutely keep reading to find out what that is. And also, immerse yourself in adorable snake baby shenanigans, because they are the best sort.)
TOUCH-STARVED/BODY WORSHIP/WINGS
60. Rituals (or the Seven Layer Bean Dip Approach to Sex) – SleepySelfLoathing (T, the one where no seriously metaphysical angel/demon sex is super weird. Fans of truly esoteric ethereal/occult mating rituals rejoice, for this is your new home. It’s abstract but no less beautiful for it, I think; the imagery and emotional accompaniment are all lovely, even if they don’t meet conventional human romance standards. You can really tell that it means a lot to Crowley and Aziraphale, the ways they show how much they love each other. A weird and delectable little dish, by all accounts.)
61.  Under Pressure – @copperplatebeech (M, the one where Crowley steals kisses. M for sensuality and body worship but nothing too explicit; also could be construed as dubcon kissing, for those of you sensitive to that. Hhhgkk y’all. Crowley thinks he’s being sly getting away with smooching Aziraphale throughout history while they’re both drunk off their rockers but does not count on Aziraphale actually remembering, and then once the Apocalypse is done with and they’re On Their Own Side and Can Aknowledge These Things…well. They do. Crowley is a mess and Aziraphale is a mess and they love each other so much. The writing is so tender and I’m CRYING.)
62. London Calling – forthegreatergood (G, the one with slow-burn wing grooming. There’s so much crammed into this bad boy and it balances it admirably—Crowley’s relationship with Aziraphale, Crowley’s relationship with Hell, Crowley thinking about retirement, Crowley getting preemptively banned from a certain European country for being a pest outside of its consulate, Crowley losing his cool over getting to touch Aziraphale’s wings. Humor, aching tenderness, the kind of longing that feels like a high, quavering violin note, tension and release. A beautiful piece.)
63. Elmie’s Ineffable Fireplace Fics – @almaasi (G, M, M, the series that is completely unrelated except for the physical and also figurative appearances of warm fireplaces. M for sensuality but nothing explicit. The first two are mainly short fluff; the third is a long Regency-esque AU with some gender and sexuality shenanigans on top of Real Danger and Intrigue. True to the writer’s promise, all three fics are pretty comfortable and warm, even if the third has some action and tension. They’re absolutely lovely, imo.)
64. The Hands Applauded (And This Was No Sin) – @ticketybye (G, the one where Crowley as a preoccupation with Aziraphale’s hands. Deals with both touch-starvation and touch-aversity in the same fic and weirdly enough it works. The fic is heartbreaking but it has a good resolution and that’s important.)
65. Moult – @sameoldsorceress (T, the one where Aziraphale molts and Crowley doesn’t. This is typical wing-grooming fare…right up until it isn’t. I won’t spoil the twist but rest assured that there is absolutely a twist. Other than that, it’s supportive and sweet and lovely and lord knows we all could use some of that right now.)
66. never get to heaven on a night like this – RestlessWanderings (G, the series where the Ineffable Wives are touch-starved and pining. The only reason this fic goes here instead of in Jaunts Through History is because especially in Crowley’s side of the story, the touch starvation is so horrifically visceral I very nearly bought myself a weighted blanket out of sympathy stress. They are both so afraid and so desperate for a bit of connection, the pining is absolutely ridiculous. And it helps that there’s worldbuilding there that’s both thematically appropriate and interesting to read. Engendered by lesbianism and catholic guilt, I believe the author said, and in this case what a delicious combination with an absolutely amazing ending.)
67. Strength in Modesty – flandersmare (T, the one where Aziraphale has a secret wardrobe. Y’all. I have a special love-hate relationship with clothes and my body and this fic somehow felt very soothing on both of those fronts. Corsetry is front and center, and it’s all very well-researched and well-presented. The story is so quiet and understated and is really told through excellent sensory details. The ending about broke my heart for tenderness. It’s a double love letter to Aziraphale and to fashion throughout history and I love it.)
BONUS
68. Tales of the Them – @lyricwritesprose (G, the series where Crowley and Aziraphale are the Them’s godparents, too. This is such a fun series, with a lot of stories that are not just funny in bits, but also meaningful. For fans of the Them and people who like stories about children that aren’t dumbed-down or grimdark.)
69. Stans in High Places – @doomed-spectacles (G, the one where there’s someone in the Earth Observation department keeping an eye on Crowley and Aziraphale. Another take on the angel(s) in charge of Earth Observation, this time featuring a singular angel called Grigori, and boy is he a cutie. His friendship with fellow angel Pravuil is also blossoming and sweet throughout, and the amount of innocent cuteness throughout is just spectacular. What an adorable story.)
70. Anthony J Crowley, Retired Demon and AirBnB Superhost – @theoldaquarian (G, the one where Crowley turns his flat into an AirBnB. Told as if reading a comment section, it is hilarious and paints a horrid picture of what interacting with Crowley—and Aziraphale!—is like for normal humans. I can’t give you any more details than that, you are just going to have to read it and laugh your head off about it like I did.)
71.  A Guide to Fame for the Enterprising Demon – @asideofourown (T, the one where Crowley writes a book and accidentally becomes a queer icon. This is…so funny. And so sweet. And like most fics where human bystanders try to piece together what’s happening and come away with completely wrong conclusions, it’s utterly charming. You almost start rooting for the internet conspiracy theorists trying to unearth what exactly Crowley is from his (presumably) evasive or strange answers to interview questions.)
72. Hell Of An Angel – WaitingToBeBroken (T, the one where everyone thinks Crowley is a mafia family. This one is funny in a dramatic irony way; the way that every narrator in this is CONVINCED that Crowley is A. a family of redheads that all look eerily similar, and B. extremely dangerous, is entertaining all on its own. It helps that the writing is smooth and the characters are all fairly engaging, too. A fun little diversion for your day.)
H/C /WHUMP/BAMF
73. the only one i want – @qorktrees (T,  the one where Crowley needs some convincing. The hurt in this one is real, folks. But so is the comfort. At last steps are taken to assure Crowley of how much he is wanted, of how much his love is cherished and his touch desired. If you cry while reading this, congrats and welcome to the club, we are all miserable touch-starved fools here.)
74. Always One More Time – boughofawillowtree (T, the one where Aziraphale has remaining psychological scars from Heaven. This one is tough, y’all, real tough. Aziraphale has a couple of abusive flashbacks and intrusive thoughts and his anxiety flaring up is a constant, so people sensitive to that should take heed. That said, this is a very healing fic, with a lot of underlying hurt that floats to the surface. But throughout Crowley does his best to be patient and understanding and even with a disagreement, it remains gentle and loving throughout.)
75. Smote and smitten – @nohaijiachi (G, the one where Aziraphale is a badass and we are ALL here for it. Screaming Hastur, briefly-sentient flaming swords, Aziraphale being amazing, and starry-eyed Crowley are all the ingredients chosen to make a wonderful little fic, and we are all grateful for it. What a guy, that Aziraphale.)
76. Nearly Romeo and Juliet – bisexual_dumbass (T, the one where Crowley’s hiding his panic attacks. This one hurts, friends. This one has miscommunications and fear and boundary communication, all while being so tense even the gentlest touch will snap something. It’s got learning to take care of yourself and value yourself and live FOR yourself. It is very important and I hope a lot of you read it because gosh dang.)
77.  Pigeon Girlfriends With A Long Preamble – SleepySelfLoathing (T, the one that’s exactly what it says on the tin. This fic has it all: humor! Torture! Terrible humans! Wrathful Aziraphale! Pain and suffering! Tenderness and care! Pigeon girlfriends! The Hurt and the Comfort are present in about equal measure, but fair warning that what Crowley is made to do just before his rescue is more than a little disturbing, both to readers and especially to Crowley.)
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Waiting For You (Jack x Zhao Zi Story) Chapter 1
“Zhao Zi, if you stare any harder at the door, it will burst into flames.”
Zhao Zi lurched back into reality, ripping his eyes away from the kitchen door to look at Yi Qi’s brown eyes glittering in amusement.
“Why are you so insistent on knowing the new chef? Given our experience with the last few, I would’ve thought you would want to steer clear of that kind of demented folk.”
Perhaps it had just been bad luck, but the restaurant’s endless parade of chefs had resulted in slight trepidation amongst the waitstaff about who the newcomer would be. The chef before this one had the habit of throwing literal knives when someone or something pissed him off. The one before that had emotional breakdowns every once in a while and would lock themselves up in the walk-in freezer for half an hour. And not to mention the one who used the kitchen pantry as his own personal food supply. He would “shop” for items, often the expensive stuff like truffles and Wagyu beef, and take them home to host parties; when being ousted he remained adamant that he hadn’t been stealing.
Each of the previous chefs had cooked spectacularly, but their inability to handle the pressure--or their literal thievery--had made the restaurant owner Tang Yi fire them without hesitation.
Zhao Zi turned fully towards the table again and tucked into his French onion soup. The restaurant’s kitchen was massive, filled with different food stations and prep tables galore. In the corner away from the action, was an area where wait staff could grab food or take their scheduled break. One of the perks of working at the restaurant was that they would occasionally receive free meals. Zhao Zi, a self-identified foodie, could not have been any happier with that particular perk. Sometimes he was able to eat dishes that people had to pay hundreds to eat, for free.
“I’m just curious as to who the new chef is going to be. I mean, c’mon Yi Qi. You know we’ve had quite a string of bad luck.”
“Well...you don’t have to tell me that,” Yi Qi muttered, rubbing her wrist distractedly. Her wrist had been the unfortunate receiver of the last knife that had been thrown by the previous chef. She had not been the intended target, but some things could not be forgiven. When Tang Yi, the owner, heard the news, he had dismissed the chef on the spot and assured Yi Qi that any medical expenses would be paid. Yi Qi had worn a protective band on her wrist for a month and now had a shiny scar to show for it.
“I wonder what their specialty is? I don’t know how we stay afloat. Our menu changes every time a new chef parades through this door!”
“I think that has become the novelty of it. Everytime we fire a chef and the media gets a hold of it, they start conducting polls on what our next specialty food will be.”
“I mean you can’t fault Tang Yi. Whether they are crazy or not, he does find the top people in the culinary field,” Yi Qi agreed.
Tang Yi, their boss, was a no-nonsense restaurant owner. He came out of nowhere a few years before and opened this restaurant, somehow managing to curate the top talent in the field. People wondered how a nobody could convince top chefs, sous-chefs, maître d’s and sommeliers to abandon their posts and come join his restaurant; given Tang Yi’s dubious past—it was rumored he had been affiliated with the gang activity—many figured it had been blackmail.
Despite that, or perhaps because of all the mystery, Trapped surged to the top of every national restaurant list and garnered many recognitions and awards. It’s ever changing and experimental menu, mostly due to the revolving door of chefs, kept it fresh. Though the food changed, the quality certainly did not slip. Zhao Zi had to interview extensively to be a waiter at the restaurant. It was a position that many people in the service industry, from long-time waiters to culinary students, vied for because it included great pay and benefits as well as the chance to work for the culinary greats.
Zhao Zi sighed. He loved working here at the restaurant. Despite the occasional uppity customer who felt they were too rich to have decent manners, he enjoyed the clientele and enjoyed ensuring that they had a great experience. Plus the staff at the restaurant was like family, something that was nice to have given that he had no actual family.
He had lost his parents when he was very young and had grown up with his grandmother. His grandmother, a small but feisty woman, always made sure that he was well taken care of. She put him through school, and encouraged his love for food blogging and consumption. He missed his grandmother’s cooking the most. She made the most wonderful feasts, plates full of steaming, richly flavored food that warmed his stomach and soul.
Stricken with a bout of pneumonia, she passed away a couple of years ago in her sleep.
The door to the kitchen creaked open, and Zhao Zi’s head whipped around to see who had come in. He groaned when he realized it was just Jun Wei, another waiter.
The kitchen staff knew the identity of the new chef; they had had some closed-kitchen training with them to work out the new menu and how the kitchen would be run under their direction. However, it was a tradition for the kitchen staff to not reveal the identity of the new chef to the waitstaff, and legally mandatory for them not to leak information to the press. Tang Yi had made them sign non-disclosures even before the parade of chefs began. Though they had a legal obligation not to, the staff knew that helping drive the media into a speculation frenzy helped garner the restaurant free publicity and more clients which meant a prosperous business. They also just loved to take part in the fun.
“So, sorry to disappoint,” Jun Wei said sarcastically as he made his way over to Zhao Zi and Yi Qi. The waiters at Trapped all wore black button down shirts, black slacks and a black vest. Jun Wei was tall, with an athletic build and wore his uniform well. When he drew close, he reached out to ruffle Zhao Zi’s hair.
“Stop it!” Zhao Zi cried, fending him off. “You know the boss will kill me if he sees my hair like this,” He dropped his spoon, reaching up to pat down his hair. Jun Wei laughed and took up the seat next to Yi Qi. A line-cook came by and dropped off a bowl of soup in front of him; Jun Wei thanked them gratefully.
The cooks in the kitchen and the waitstaff had a mutual respect for each other. They understood that they needed to work cohesively in order to run the restaurant well. Their boss wouldn’t have it any other way.
“Has the dining room been set yet or do they need help?” Zhao Zi asked Jun Wei. He finished off his soup bringing over the bowl to the sink for cleaning.
“I think you might want to go out there and help out a bit. Hong Ye looks a bit...peeved.”
Hong Ye was the restaurant’s maître d. She was a formidable character, strong in personality and with very high standards. She was Tang Yi’s sister and together they ran the restaurant like a pair of benevolent dictators.
Zhao Zi nodded, already heading towards the door. As he was about to push out the doors, someone pushed them in and Zhao Zi jumped back to avoid being hit. The person who walked through the door was...different. He had red wine-colored hair, a black leather jacket and boots to match. He was tall and lithe. His face was nothing short of elegant, a beautifully carved Adonis with a smirk.
“I am so sorry, sir!” he squeaked.
The man’s smirk grew wider.  “No need to apologize.”
“How can I help you, sir?” Zhao Zi asked, with a slight bow. It was a habit to address all clientele as ‘sir’ and ‘madam’ or ‘miss.’ He figured that having gotten past Hong Ye, this person was surely some kind of business partner on his way to chat with Tang Yi. He wasn’t dressed like a businessman, but Tang Yi’s visitors were rarely corporate looking characters.  They were often older gangster looking types, or young ones who came with their chests puffed out looking for Tang Yi and referring to him as “boss.” This one however, with his green leather jacket, simple white t-shirt and motorcycle helmet in hand was definitely one of the more interesting ones.
“Do you call everyone, sir, or is that one particularly reserved for me, shorty?” The redhead asked, smirk still in place.
Zhao Zi blushed. Sure he was practically a head shorter than the man who was standing unbearably close, but it hadn’t been necessary to point it out.
“I...uh—”
“You can follow me,” came a deep voice from behind him.
Zhao Zi turned, hearing Tang Yi’s voice. Tang Yi wore a soft gray cashmere shirt and black slacks, a rich man’s simple daytime outfit. Tang Yi turned and walked back towards his office, clearly expecting the newcomer to follow him.
“Sure thing, boss.” The man said, moving around Zhao Zi to follow Tang Yi. They went into Tang Yi’s back office, which Zhao Zi had only been to once, during his interview. It was a beautiful room, decorated in splendorous dark woods and emerald accents. It was truly a gentlemen’s den. Zhao Zi let out a breath and pushed through the doors to the dining room to see how he could help.
---
Hong Ye wasn’t necessarily mean when she told someone off, but rather she was incisive. She chose her words carefully, ensuring that each word held its own weight and cut the person to their core.
She gazed about the dining room in disgust.
“So far we have fallen in our standards it would seem,” she said in an emotionless, measured tone. “Dust on the wine bottles, crumbs on the floor. Wine glasses on the wrong side of the table. Did you think I would not notice?”
She gazed at the staff. A beautiful woman standing at just over five feet, her stature did not stop her from seemingly towering over anyone. She wore a white billowy shirt, with draped arms and simple black pants.
“If you think for a second I would not fire all of you in a heartbeat then I’ve clearly haven’t made myself clear enough. Perhaps I have been too soft.”
The dining room was in a state of slight disarray. They had just changed the decor and some of the details were still being worked out. Zhao Zi liked the new look. Just like their food, the restaurant underwent certain changes to match the style of the new chef.
Looking around Zhao Zi was able to learn a little bit about the chef who would soon join them. Whereas before the restaurant had adopted the sophisticated golds and burnt oranges that matched their emphasis on Thai food, now the room was decorated in swathes of red with accents of greens, yellows and blues. The room took on a more intimate and private feel with dimmer lighting; it invited introspection and commiseration. Zhao Zi was reminded of the temples he and his grandmother would visit while growing up.
Perhaps the new chef had an affinity for traditional Taiwanese culture? Zhao Zi couldn’t help but feel a slight disappointment. It didn’t seem like they would be getting any exotic foods with this new chef.
Hong Ye disrupted his thoughts by barking out a list of orders and so they spent the rest of the day fixing up the dining room, rearranging again and again the furniture and decor in order to satisfy Hong Ye’s vision. The restaurant was closed to the public this week in order to prepare for the debut of the new chef, so they worked until Hong Ye was satisfied.
Sometime later in the evening, collapsing on to a chair, Jun Wei groaned, “I am so tired. Man, at least we get to eat.”
That was another perk of working at Trapped. All new chefs cooked a full meal for the wait staff thereby making them always the first to fully try the restaurant's new menu. Tang Yi might have been an emotionless, mysterious boss, but he was a good one.
Zhao Zi was nearly bouncing in his seat; he was always excited when it came to trying out the new menu. He often raced home afterwards to update his food blog. He wrote his thoughts and feelings about the food, tried to describe the flavors accurately and fairly and described how the decor tied in with the food and the mood it established. He was careful to not post his accounts until after the restaurant debuted its new chef to the public; he wrote anonymously and was careful to avoid any details that would identify him as one of the staff.
Zhao Zi had quite a following. He received a lot of correspondence from newspapers and magazines inviting him to join their staff or asking for an interview. It was tempting, but Zhao Zi truly loved his coworkers and the ability to have an inside look at the unique restaurant. He loved watching it come together, each piece necessary to its core: Tang Yi’s curation of staff, Hong Ye’s organization, the kitchen staff’s passion and the waitstaff’s excellence. Each review he wrote about the restaurant was like a letter of deep appreciation to his family, because at the end of the day, that’s what they were. The reviews, however, did not shy away from critiquing the food, and were honest about any faults that were found.
Hong Ye thanked them for their hard work and instructed them to sit down. It was time. From the kitchen doors came first Tang Yi who somehow still managed to look put together and unaffected after a long day of work. Behind him came the new chef.
It was the red-haired man.
Zhao Zi’s eyes widened as he took in the new chef’s apparel. He wore a black chef’s jacket with a red trim that seemed as if it had been tailored. It hugged his body like a glove, showing off his athletic form. The man walked casually behind Tang Yi, a casual smirk in place. They stood at the head of the dining room.
“Thank you all for your hard work today.” Tang Yi began his speech, his deep voice carried across the room. He truly had an impenetrable expression. The only time Zhao Zi had seen him crack a smile was with Hong Ye and even that had happened three years ago. “In order to thank you for bringing his vision to life and for the future work on which you will embark together, our new chef has created a menu for us to dine on tonight. You will find the new menu in the booklets in front of you. Please order as you wish.”
The first dinner with the staff was not only a thank you, but also a test to the new chef. It was their chance to command the kitchen fully. They hired extra wait staff for the occasion so that Trapped’s staff could enjoy their meal. As a reward for the night's hard-work, Tang Yi would in turn treat the kitchen staff to dinner at some of the leading restaurants in Taiwan. Cold he was, but benevolent.
“Before you start, our chef would like to say a few words.”
The redhead stepped up beside Tang Yi and greeted them all with a grin. “Hello,” he said, his voice smooth, low, and rich. Zhao Zi swore he heard some of the women and men swoon in response. Yi Qi’s cheeks immediately turned bright red. He himself even felt a slight swooping sensation in his stomach that he decidedly ignored.
“My name is Jack. You may refer to me as Chef Jack.”
Jack was an odd name. Zhao Zi wondered whether the chef had spent some time abroad. Plus, did he not have a last name?
“Today I have prepared a traditional Taiwanese menu, with my own personal touches. I hope you enjoy it.”
He nodded and led the way back to the kitchen to start the service.
“Taiwanese, huh,” Yi Qi said as they all turned back to the table. A low murmur was already filling the room. They opened the menu and were scandalized. “But...but this looks like the kind of food you would get at a corner shop! Why would anyone want to pay top dollar for this?”
Zhao Zi had to agree. The menu items weren’t particularly exciting, but perhaps the execution would be. He settled for a bowl of beef noodle soup. You could tell a lot about a chef by how they executed the simplest of dishes. Beef noodle soup was common, but every restaurant and food-stand had their own closely guarded recipe that made the dish their own. Zhao Zi was interested to see the chef’s take on it.
Orders taken, the team settled into their seats, wine in hand.
“I wonder what made Tang Yi go for this guy,” Yi Qi questioned. She lifted the glass of white wine to her lips. “Has anyone ever heard of him? At least we had heard about the others.” She looked at Zhao Zi in particular, seeing as he was the one who always displayed more knowledge about the industry.
“No,” he shrugged. “But Tang Yi has never failed us before..”
Jun Wei peered at him. “You are not as excited about this menu as I’ve seen you be at other times.”
Zhao Zi laughed. “Yeah, it’s a bit difficult to be excited about something I can get anywhere. Plus no one can beat my grandma’s beef noodle soup. Not even a top chef, or whatever this guy is.”
“You sure?” Jun Wei challenged, a growing grin taking over his face. He nodded towards the food that was now exiting the kitchen. “We will find out soon enough.”
When Zhao Zi’s beef noodle soup was set in front of him, he couldn’t help but feel a little impressed. Plating up an appealing looking soup was always a challenge and the chef’s arrangement of this one was stunning. The broth was dark and rich, contrasting greatly with the white noodles. The bok choy was a deep green and accented by the light green scallions sprinkled across the top. The beef was sliced thinly and served on top of the noodles. Zhao Zi saw hints of red flakes, indicating the soup would come with heat.
He stuck his chopstick in and pulled out a wad of noodles. They were well cooked with a slight firmness. Zhao Zi brought the noodles to his mouth.
A moan escaped him.
Jun Wei and Yi Qi stopped and looked at him with raised eyebrows. Zhao Zi flushed a deep red, quickly chewing up the noodles.
“That good, huh,” Jun Wei laughed.
Zhao Zi nodded, but had no words. He continued to dig into the soup, enjoying the tenderness of the beef contrasted by the structural fidelity of the noodles. The hint of licorice flavor in the soup was perfect and there was something else, something Zhao Zi couldn’t pinpoint quite just yet, that tied the whole thing together.
His grandmother had been an expert at making beef noodle soup. She had her own recipe and made it for him constantly. It was his comfort food. So he wondered what was the story behind this meal. Despite its clear appeal to the palette, a symphony of tasty perfection, he felt something was missing. Something that told a story and gave a hint as to who Jack was.
The team enjoyed their meal. Yi Qi praised her vermicelli oyster soup and Jun Wei had a second order of soup dumplings.
“Well I guess you were right. Tang Yi didn’t let us down. That was amazing,” Yi Qi said. “The public won’t know what hit them.”
After dinner, they always completed anonymous surveys that were given to the chef. While he knew most of the staff praised the food, he often tried to give good constructive criticism. For his beef noodle soup, he wrote: Amazing soup with a deep, rich flavor and delightful hint of licorice. A flavorful adventure. However, I can’t help but wonder, where’s the story? What are you trying to say?
Zhao Zi knew that previous chefs had never responded to their critiques. Oftentimes they thought themselves above the staff, an unfortunate result of early career success and zero-humility. He wondered if this chef would be the same.
When he got home that night, he stepped into his house and felt...alone. Putting his things away, Zhao Zi slipped into his pajamas, a big t-shirt and soft sweat pants before walking over to the little alter he kept for his grandmother and lighting a candle for her. “Nǎinai, I had some pretty amazing beef soup today. World class,” he whispered to her. “It still wasn’t as good as yours.” He bowed his head and stood up, making his way upstairs to bed.
--- Back in the kitchen, Jack looked over the survey responses that had been submitted by the waitstaff. A lot of them expressed the fact that they had been surprised at the simplicity of the menu, but were blown away by the food. Good. Jack liked surprising people with the unexpected.
He knew he didn’t necessarily carry himself like a professional chef, and that he was relatively unknown and would therefore be put under a lot of scrutiny, but Jack had no doubts that he would succeed in impressing the public. He would settle for nothing less.
“How did the staff take it?” Tang Yi asked, slipping into the seat next to him.
“I seem to have pleasantly surprised them.”
“I expect you to do the same to the critics.”
“I will, boss,” Jack affirmed. He pulled out one of the survey cards, “Do you know who this is?” Jack asked. Tang Yi took the card and read through it.
He smirked.
“What is your story then?”
Jack smiled back, coyly taking back the card and slipping it into his pocket. Tang Yi and him had met under unconventional circumstances. Tang Yi did not know much about Jack’s background, no one did, but in their time of interaction he grew to realize that Jack was amazing in the kitchen. Now he was using that to his advantage.
Jack stood and lazily saluted Tang Yi before slipping through the kitchen doors.
-------------------
I will be posting updates to this story on AO3.
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kd-holloman · 4 years
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The Traveler's Gift deleted Prologue
Have a deleted prologue from TTG! Please ignore any glaring errors. It's deleted and therefore not perfect.
The trenches were filthy, despicable, disease-riddled places. They froze at night, faced unbearable heat during the day, and when it rained the men had no choice but to slog through the filthy pits, like bilge rats. Death surrounded them, brought on by sickness and the attempts for the enemy to advance. 
    Maybe he had been feeling particularly patriotic the day he’d enlisted. Maybe he’d done it because it felt like the right thing at the time. It was more likely, that Louis had been looking for some sort of adventure, the chance to see some corner of the world that wasn’t the same city blocks and the familiar church pew he sat in every Sunday. 
    He’d expected the fighting, but he hadn’t expected this. 
    He hadn’t expected freezing nights with nothing but the stars for company as he listened and watched for anything to happen. He hadn’t expected to be reading his Bible over a fallen comrade while they moved on from one life to the next. He hadn’t expected sore and aching feet, men with wounds from wearing their boots for too long and head lice running rampant among the ranks. He hadn’t expected canon fire, his stomach knotting with dread each time he heard a plane in the air, or fighting against the instinct to not breathe as mustard gas tried to smother him. 
    Nothing could have prepared him for this misery. 
    Yet, he still wore his uniform with pride. He was serving his country and fighting for justice for the men and women on all of the ships that the Germans had sunk. 
    On his particularly bad days, he had to remind himself why he was here and things got a little better. 
    It had been a quiet morning. The skies had been clear of enemy craft, no shots had been fired from the enemy’s trench. The birds were singing, the sun was burning the frost off of the scarred and rutted ground. 
    Louis had been sitting on a crate of ammunition thumbing through the pages of the well-worn Bible his father had made sure he had. It made him so homesick that he ached. He and his siblings had spent many hours with their golden heads craned over their Bibles, learning how to read and write. They had recited passages in church, with their father at the altar, standing shoulder to shoulder with strangers in their best clothes. 
    He lifted his head as he heard the hum of planes in the distance. He traded his bible for his rifle leaning against the crate next to him. 
    He crept up to the edge of the trench, cautiously peering over the edge. 
    He didn’t look out at the barren, muddy, barbed-wire strewn ground before him. That was no-man’s land. Instead, his green eyes were cast skyward in an attempt to identify the oncoming aircraft. 
    He couldn’t tell from here, whether the plane was an ally or an enemy. 
    The sharp crack of a rifle firing over enemy lines jerked his attention back to the present. 
    “Mahoney!” A fellow soldier snarled, grabbing him by the back of his filthy uniform and yanking him back from the lip of the trench. “Do you have a death wish? If he had aimed any higher you’d have a hole in your head!” 
    “Sorry!” He breathed, fingers numb with shock. 
    He knew better. 
    “Incoming!” Somebody further down the trench bellowed. 
    Louis didn’t bother to try to find out where the bombs were going to hit. He knew he didn’t have time. 
He ducked into the alcove he had dug out in the trench, a semi-dry place for him to sleep at night and a place to take cover when necessary. 
    He folded himself over his knees and covered his ears. 
    Even with hands mashed over his ears, the sound of the earth shuddering around him as it was ripped apart was deafening. 
    He could just imagine the ground cracking open, swallowing him up. It would bury him alive, like the bodies of his fallen comrades that he’d helped lay to rest. 
    The soil above his head crumbled down in fist-size clumps. Rocks rolled off of his helmet, he could taste blood and dirt on his tongue from where he bit his lip so hard it bled. 
    He couldn’t breathe! The walls of his hidey-hole were getting closer together! No, no, it had always been this small, right? 
    Another bomb shook the earth around him. 
    He wasn’t going to die valiantly holding the line from the Germans. No, he was going to be buried alive, taking cover from an air raid. 
    His ears were ringing. He could feel the hole closing in around him. 
    Then, there was nothing but excruciating pain. 
    He was being ripped apart, burning alive. 
    It only lasted a moment, but the way it felt made it seem like it lasted an eternity. 
    Then, he was on his hands and knees in the middle of a muddy road, miles away from the filthy trench he’d been occupying. 
    Louis couldn’t tell up from down, left from right. The only thing that made sense to him was the feeling of his fingers curling into the mud and the heat of the sun on his back as he vomited the contents of his stomach onto the ground before him. 
    He didn’t sit up until he had nothing left to upchuck. 
    He dragged his sleeve across his mouth and looked around, unbuckling his helmet and setting it in his lap. 
    He was sitting in the main street of a French village. Most of the inhabitants had taken cover at the sound of approaching planes. Yet, one woman carefully left the safety of her home to see to him. 
    Louis knew some French. He’d learned it from his mother and he’d picked up a better grasp of the language after being deployed. 
    The woman approached him cautiously, like she was afraid he was going to turn on her. Her fear was not displaced. He was filthy, battered, and bruised from fighting in the trenches for weeks. She had probably had a few unpleasant run-ins with other soldiers. 
    He lifted his head and looked at her. “Do you have something for pain?” 
    She stopped, looking at him with a fearful gaze before turning and retreating back to the house. 
    When the door slammed, Louis figured that was the last he would see of her and he had walk toward the sound of the fighting or risk being accused of being a deserter. So, he painstakingly got to his feet. 
    His rifle was gone. He had no idea where it went, but his Bible was tucked away in one of the many pockets of his uniform. 
    Perhaps, he thought wryly, if the enemy finds me I can just change their hearts with the word of God. 
    Then, the door opened and the woman was running out to meet him. She held a bottle of liquor out to him and when he accepted it she recoiled away from his touch. 
    “Which way to the fight?” He asked her. He pointed down the road. “Is it this way?” 
    The woman nodded. 
    Louis pressed the bottle to his lips and took a few deep swallows. The burn of the alcohol soothed away the deep-set ache in his bones. 
    The woman flinched away when he lowered it back down. 
    He scowled and looked at her, “what is your problem? I’m not going to hurt you.” 
    The woman’s cheeks flushed and she bowed her head, “I am sorry. I just want to please a god.” 
    Louis laughed, the sound rough and too-loud in the quiet street. He was not a god. He was the farthest thing from one. “I’m not a god.”
    “Then, He has blessed you with a gift.”
    He studied her, looking for some hint of a joke in her expression. He came away empty. Was the ability to suddenly be transported miles away a gift? The pain that accompanied said “gift” could certainly be considered a curse. 
    Perhaps, she was right. Perhaps, God had given him a gift. If it was not a gift it was certainly the opposite. Maybe God was punishing him for fighting in this war, for the lives he’d taken at the other end of his rifle. 
    He cleared his throat and nodded at her, “Thank you.” He didn’t have much time to waste. He had to get moving before anybody noticed he was gone. 
    Louis dragged himself out of the mud and headed back toward the trench. 
    Judging from the sounds of it, he was halfway back before he stopped running, doubled over his knees to catch his breath. 
    If that woman was right, if he had been gifted, shouldn’t he be able to transport himself back to the trench by will alone?
    He closed his eyes and pictured the trench. Go there! He commanded himself silently. He braced himself for the excruciating pain and waited. 
    Nothing. 
    He pinched his eyes shut harder, take me back to the trench!
    The only thing that happened was the sound of gunfire in the distance. 
    Take me back, please?
    Louis waited a dozen seconds before giving up. He gave an annoyed sigh and started running again. “Some gift,” he muttered under his breath as his boots kicked up mud. 
    Still, as he fell back into a familiar leg-burning rhythm, he couldn’t help but think of the woman’s words.
    He has blessed you with a gift.
Tag list: @tricksexual, @wildler, @ganseyboii, @surrealirist, @obsessionandstuff, @pertinax--loculos, @pe-ersona, @a-curator-of-nonsense, @angelolytle, @aslanwrites , @aurumni-writes, @andrewminyardd, @lordkingsmith, @gloriafrimpong
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seenashwrite · 7 years
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The Nail: June 2017
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Stand-a-lone stories with moderate-to-heavy sexual content will have 😳 beside them; series with such must have this either clearly noted in the overall info and/or clearly note it in the chapters/parts which contain such, so you'll need to check those on your own.
SPEED READS [from scene do-overs to gif-inspired one-shots to dripping drabbles, all less than 500 words]  
These won't be reviewed separately in Nash's usual three-point manner à la #Nash Gives [Feed]back due to their length, excepting those cases where the author pulled off a fleshed-out plot/character or had a unique take that was well-covered in the short amount of space. If there is no title provided by the author, Nash/the curator will pick one for them.
A HORRIFYING CONCEPT  - @ozonecologne
A visitor to the bunker offers Dean a chance for closure that empty bottles can't provide.
.
MAKING IT WEIRD - @helvonasche
This is the tale of that time Cas discovered porn, and with your help, he’s actually going to get some answers this time around.
.
12x21: A SCENE RE-WRITE - @prettymessedupsituation​
In script format, a better way of handling an incident that hit a sour note in the fandom is proposed that is logical, loving, and legitimately canon-worthy.
.
HOW THAT 'DUE DATE' TALK SHOULD'VE GONE - @tippitv
Dean and Sam discuss what just might be panning out to be more pattern than coincidence... after twelve years.
.
CLEAN-UP CREW - @senselesssamii
We all need help cleaning sometimes, that’s the simple truth. And some of us will need, shall we say, more specialized cleaners than others - get ready to giggle through the gross.
POEMS & POETICAL PROSE [mostly quick reads, these are actual poems of any structure/length, as well as short prose that sings like a songbird]
These also won't be reviewed separately in Nash's usual three-point manner à la #Nash Gives [Feed]back due to the typically short lengths & structure. An excerpted line is used in lieu of summary. If there is no title provided by the author, Nash/the curator will pick one for them.
WHAT IF - @saminzat
"Because once you’ve crossed the event horizon there is no going back."
.
MAMA TRIED -  @ariannnawinchester
“Dean is the boy your Mama warns you about.”
.
AN ANGEL'S PROMISE - @webcricket
"I promised you forever, and forever doesn’t end."
.
THE VALIANT - @littlegreenplasticsoldier 
"A valiant brother took the weight, the fall; The valiant’s brother took a throne, and guilt.”
* Nominated by @butiaintgonnaloveem, who said: “A poem from Dean's point of view that made my heart ache for him, from the way the guilt settles deep within him and how he contemplates his situation."
.
CASTIEL'S FALL - @vintagesam
"I fell at 60 miles per hour, on a back road in the middle of nowhere."
ON THE SHORT SIDE [500-ish to 1.5K]
STRATEGIC MOTHERING - @butiaintgonnaloveem    
A look at how Mary Winchester, in the words of the author, "deal[s] with trying to control her hunter’s instincts while living the civilian life", and the pros-and-cons that come along with them.
.
BREATH(E) - @withthedemonblood    
A well-written, thoughtfully played-out vignette on brotherly bonds that captures both sides of a stressful situation.
.
SO WHAT - YOU LIKE HIM BETTER, OR SOMETHING? - @atwistoffate
It's a simple question, and it should be a simple answer, but when dealing with the Winchesters - can it ever be?
.
FOR CAS - @jhoomwrites / @casbakespie 
A stunning coda to the season twelve finale, looking into a focused, driven, yet serene Dean’s response after he rose from his knees.
.
THE LITTLE THINGS - @melissaj616
A nice little piece showcasing Dean's observations of a hunter colleague who could be more, but there's no rush on either of their parts.
.
GOOD BOYS - @defilerwyrm
A poignant look into an alternative history wherein John Winchester chooses to allow Dean and Sam to be adopted into a nurturing home, far from the supernatural - to say more would spoil, though rest assured: the ending will take your breath away.
MIDDLE-OF-THE-ROAD [around 1.5K - 2K]
SPRING BREAK - @winchester-family-business
Fun, witty, easy read of a story about that time the Winchesters showed up on the author's doorstep... and proceeded to drag her along for a helluva ride.
.
SHOCK HORROR - @lipstickandwhiskey
After Dean is dealt a blow by a witch on a case, his closest friend offers support and stays by his side, carefully navigating over, around, and through the initial stages of shock.
.
HALLOWEEN HIJINKS -  @roxy-davenport
This is a tale of what it's like for Crowley to date a younger [and in a centuries-year-old demon's case - *much* younger] woman, one who still gets excited for the supernatural crowd's least favorite holiday: Halloween.  
LONGER [2K to  3K-ish]
IMPERFECT - @zepppie
Lives weave together, then pull apart, happens every day - this is the story of a hunter looking back on the portion of her life spent with Dean, told with such fluidity your heart will be ached and be soothed, all at the same time.
DEEP DIVES [3K and beyond, including completed multi-parters with lengthy chapters]
😳  NOT EMPTY NOW - @sp-oops 
This is a heart-grabber, one that will make you think and laugh and sigh, the story of the evolving dynamic between a hunter and an archangel, featuring a pristinely characterized Gabriel from beginning to end - and it's a damn fine ending.  
.
😳  5, 6, GRAB YOUR CRUCIFIX - @butiaintgonnaloveem
A story rife with sexual tension built around a bartender's most recent entanglement with Dean - now with his inner demon in full effect -  written with a slow build that doesn’t limit its evocative nature to just the bedroom.
.
A HAUNTED LIFE  -  @idontneedasymbol
Deferring to the author's on-point, pitch-perfect summation: "Some hauntings require salt and fire. Others aren't that easy. Dean runs into someone he knows, and Sam tries to make things right."  What I call in my own works a "Behind-the-scenes canon compliant", this is a piece that fits that bill, as it rings absolutely true/plausible, and all characterizations feel real/accurate. 
.
A LESSON IN INTERNATIONAL ETIQUETTE [Part Two] - @imagines-oneshots-blog
A certain Mr. Ketch may very well have met his match in an experienced, no-nonsense hunter who can go toe-to-toe with him, be it in attitude, in wit - or in killing.
SERIES SPOTLIGHT : SUPERNATURAL & SPN CROSS-OVERS [works that are ongoing series with at least 3 parts already published / completed series]
Due to time constraints, series are not read in full. They are given a cursory once-over for the quality basics, most importantly that the author has put maximum effort into world-building. 
The first chapter / first handful of chapters / first third of the first chapter - depending on length - are read to ensure there are no gross grammar / spelling errors, as well as ensuring the story's premise is made clear.
Thorough summations of the overall series, brief summaries of each individual chapter, and master indexes are highly preferred. Descriptors below are taken directly from the author/the story, edited only for length/clarity if needed. Same applies to series from other fandoms featured on the list.
THE PERFECT CRIME  - @mysaintsasinner
"Another storm is on the horizon, a war unlike any New York has seen before, and [Detective Sam Winchester] is about to find himself smack bang in the middle of it. Secrets will be revealed, bonds will be tested, and the perfect image Sam held of his parents will be distorted forever."
.
HUNTERS ON THE HELLMOUTH - @whatdoyouthinkmyjobis
[Supernatural + Buffy the Vampire Slayer]
"After a last-minute rescue from the clutches of Lucifer lands them in Sunnydale, California, the Winchesters run into an unusual hunter."
* Nominated for inclusion by @impandagrl , who said: "This exceptionally-written crossover series manages to believably blend the worlds of two of my favorite series while somehow nailing each of the many characters and treating them with equal care. It always leaves me anxiously awaiting the next chapter and is packed with all the action, humor, snark, drama - and occasional smut - that fans of either series should expect." 
.
CELEBRATE ME HOME - @callmesweetheartifyoumeanit       
"If you took a moment to ask her how long she’s been driving, she’d tell you she doesn’t know. Not because she doesn’t remember or because she doesn’t know where she started, but because after a while, all the roads just sort of blend together..."
.
SONS OF LAWRENCE  -  @mrs-squirrel-chester
[Supernatural + Sons of Anarchy]
"The Winchesters run the most notorious biker gang in Lawrence. They traffic illegal drugs, weapons, and anything else that makes them money and keeps them on top."
RANDOM FANDOMS  [all types, all lengths, all the things that aren't SPN but are still pretty dang super]
5/4/17, 18:00  -  @buckykingofmemes [Mod: @hellenhighwater ]
[FANDOM: Marvel - Avengers]
In which Friday kindly provides the transcript of a conversation between Bucky and Steve, so that a question may be answered with accuracy.
.
WHO'S STEVE? - @bjorkshirepudding
[FANDOM: Marvel - Thor I & II / Avengers + HIMYM]
Have you heard the one about Steve Rogers walking into MacLaren’s Pub and running into Jane Foster’s research assistant Darcy Lewis, who’s sitting in a booth with Barney Stinson and the rest of the “How I Met Your Mother” gang… including that gal who bears a striking resemblance to Maria Hill?
* Unfortunately, this author has left Tumblr as of June 16th & the links have been removed so as not to cause confusion, however you can still find their [extensive!] body of work HERE at AO3, should you desire. - Nash *
.
BECAUSE I COULD NOT STOP FOR DEATH - @withstarryeyes
[FANDOM: Marvel - Avengers]
A short vignette taking a look at a moment in Bucky Barnes' life, how it feels for him to just be, to simply stand amongst the living.  
.
THE PART THAT COUNTS  (in-progress series, parts 1 -5 reviewed as of this writing) - @youre-on-a-starship
[FANDOM: Star Trek (current cinematic)]
"Two weeks after waking up with no recollection of the people and ship around you, you take your future in your hands and try to piece together your past and the events that lead up to you losing your memory of the last five years."
ORIGINAL WORK [anything from haiku to novella]
HOW TO WIN FRIENDS AND INFLUENCE MONSTERS - @rainygalaxynerd
A short pop of a gut punch to the senses, wherein the author drops you into the middle of a conversation - a situation - with no real bearings of which way is up, no way of knowing whose side we should be on, and then starts dropping revelations as fast as you can pick them up. It is bare, it is dark, it is gritty, it is unapologetic, it is chilling, and it reads like a scene straight out of a Scorsese flick.  
Happy reading & see you in July!
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* ~ * Shameless Self-Promotion * ~ * 
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uselesstalks-blog · 5 years
Text
Music streaming for album lovers: a vision
Music streaming has brought convenience. The lives of regular music consumers who just want to hear music that suits their style has never been easier. For them, streaming services work just like radio, only without advertisements and with music selection more suited to their preferences. They can choose any of the big services and they won't make a mistake, as with some cosmetic differences they are very much the same. However, for music enthusiasts, there is still much to be desired.
As someone who has taken his pride in a meticulously well organized mp3 collection, I do suffer a lot while using streaming platforms of today. I do not suffer so much that I would actually stop using them completely, as their benefits (ranging from the aforementioned convenience to the fact that it's simply much cheaper than buying music) clearly overweight their drawbacks. But is there another option, an ideal streaming platform for music enthusiast? Not currently, as far as I know. But if there was, these are the key principles which would distinguish it from the competition.
Album, not playlist oriented
The existence of an album as a format in which music is distributed, has been taken for granted for the past fifty years, so much so that it defined the overall artistic experience that we call music. It makes perfect sense, as one song is often too short to actually give you an opportunity to fully settle in into its mood and understand the authors intention. Album gives you the big picture, it tells you much more about the artist than one carefully selected single. It is not uncommon to have a perfect single coming from a mediocre album, but a truly brilliant album is not just a collection of perfect singles.
The idea of an album that has its own character and is not just a collection of songs is slowly disappearing as streaming services are more playlist oriented than album oriented. In the music industry's vision of the future, you won't bother with carefully selecting the album to which you're going to devote the next hour, as you will just tell the application what mood you're in and the application will decide what music you should hear. This is perfectly suited for the music consumer who does not want to think too much, but it is a scary vision for someone who wants to go deeper and understand not only the sound waves coming from the speakers, but also the context in which they were created.
The ideal streaming platform would reverse this trend. Surely you can have playlists, but these need to be a form of art in itself, curated by people of great knowledge. Primarily though, the main focus needs to stay on the album as this is where the art lives.
Not forcing you stuff
When you open any of the big streaming platforms, you don't see your favorite music. In fact you most likely see music you don't know and you don't want to know, music which the platform want you to listen to. This is not because of lack of other options, but because this is where the money comes from. Streaming platforms don't live just from the money you pay for your subscription, they also make money by selling your attention to the music industry who clearly wants you to listen to their latest singles.
This once again works well if you just want to press play and listen to whatever comes up. It's annoying in any other cases. When you open the application of the ideal streaming platform, you will be presented with your collection of music. This does not mean that you can't check what is in the charts today, but the attention will be focused on what you consider to be good, not what someone else wants you to hear.
Collections, not likes
The current options for cataloging your favorite music are very limited. You can mark songs, playlists, albums and artists as favorite, but that is about it. But what if you love Bowie's Berlin trilogy but don't care about the rest of his extensive discography? You can "like" the three albums, but it's impractical as doing so will make them appear in your album list which will, with the same approach for all the other albums you like, grow into horrendous dimensions with no advanced filtering options. The streaming services of today do not offer anything reminiscent of a collection, which is a shame given that this would be a very easy addition.
The ideal streaming platform will allow you exactly that. You will be able to build your collection and your collection will be a separate entity from the entire database of music which the service hosts. You can then easily browse through your collection almost as you would have with physical albums, knowing that this is the exclusive selection of albums you like, and you will be able to filter them in any fashion you want by genre, year, artist or country. But to be able to do that, you will also need to have significantly more information about releases then the current streaming services provide.
Complete and correct information about releases
Currently, the streaming services don't give you sufficient information about the music you're listening to. At best, you can get a year of release (but it may also be the year of re-release) and copyright information.
The ideal streaming platform will give you much more than that. You will know not only what album you're listening to, but also which release is it, whether this is the original sound or later remix or remaster, whether it is the standard edition or whether it contains any bonus songs. With this also comes better cataloging, clearly distinguishing between regular long plays and other releases such as live and best-offs. Albums with less then four songs will not hide between singles (as not all songs are three minute long, which current streaming platforms refuse to acknowledge), and singles won't exist after release of the full album, unless they actually carry more material than just the one song.
Clean, simple design
Lastly, the application will have a clean and simple experience. Despite adding a number of options, this should not be hard as currently the apps of most platforms are cluttered with features which could easily be hidden one or two clicks away. Why would you take up quarter of the screen with massive "Shuffle", who needs to shuffle albums anyway? There are many nonsensical decision such as this in all of the current streaming apps and fixing these should be a quick and simple task.
Obviously, it's more than likely that service like that will not appear anytime soon simply because there probably isn't enough people with similar needs to keep it alive. The hardcore music enthusiast will stay with offline music collections for some time, whereas most other people have no need for cataloging, don't care about which release of an album they listen to and in fact most likely don't even care about an integrity of an album at all. But once we're all living in the clouds with nothing stored locally, once music business has completely abandoned selling albums for subscription fees, hopefully someone will come and gather what's left of the music collectors of the world.
Inspired by: Me trying to switch streaming service every three months while hoping that the next one will be better.
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How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” – from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” – A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
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deannanaylor · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
How To Guard Your Google Business Profile from Becoming a Running Joke published first on http://goproski.com/
0 notes
michaelowens713 · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
seomiamiseo · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
wellnessandrelief18 · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://bit.ly/2WO0RJy MiriamEllis
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://bit.ly/2Wijml4 June 05, 2019 at 02:00AM Moz Blog https://moz.com/blog
0 notes
amy1heartbeat · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
MiriamEllis
0 notes
eduardokingsley89 · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
goproski · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
humbertovsheffield · 5 years
Text
How To Guard Your Google Business Profile from Becoming a Running Joke
Posted by MiriamEllis
When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer:
“Who knows?”
But it’s exactly this, and several related scenarios of absurdity, that have resulted from Google positioning itself as the dominant middle man between customers and local brands while failing to adequately communicate or enforce product policies.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.
Good local companies work so hard to develop exceptional customer service and a sterling reputation, and the Google Business Profile can brilliantly showcase both when carefully curated. But lack of vigilance over five key sections of this most visible online asset can cumulatively undermine offline goals.
Today, let’s look at some serious gaffes, get you set up to mitigate them, and put a watchdog mindset in your local place of business.
Naming nonsense
One of my favorite Local Tech Leads at Moz, Robert Reis, recently pointed out to me that Google’s sternest local guidelines actually reveal their greatest vulnerabilities. This is certainly true when it comes to Google not wanting brands to keyword stuff business names, because it so clearly appears to impact local pack rankings. Take a look at this all-too-common tomfoolery:
Credit: @DarrenShaw_
Then, there are other cases in which a business listing can be maliciously edited or hijacked by a competitor, an angry customer, or another third party. In this example, not only has the business name been edited, but the website URL has been pointed to ripoffreport.com:
Credit: @keyserholiday
What to do:
Customers may laugh, but certainly, they will not trust business names like these. If someone in your own company has been keyword stuffing, show them Google’s explicit guidelines regarding formatting names to match real-world business titles and edit the name to conform to the rules. Any other course risks losing customers and being reported by the public to Google for a violation.
If you suspect that a competitor’s high rankings are stemming, at least in part, from keyword stuffing, do a little research. Look at the name on their street signage in Google Street View. Take a photo in person if necessary. Look at the name on their website. Phone them to see how they answer the phone. Then, if you’re convinced that the guidelines are being broken, submit your evidence via the Business Redressal Complaint Form. There is no guarantee that Google will act on your report, but this is the main vehicle for seeking action.
If your listing has been hijacked and maliciously edited, I recommend starting by reporting the full details at the Google My Business Help Community. Ask the volunteers there to give you current steps for resolving the hijack. You can’t ever be totally safe from the possibility of hijacking, but do be sure you’ve claimed any GMB listing for your company. Some local SEOs also recommend making occasional null edits (hitting the submit button in your GMB dashboard without changing any of the listing data) as this activity might make your listing less prone to third-party edits.
Review roguery
I like to give business owners the benefit of the doubt for making a judgment call error when they review themselves. But it’s always embarrassing to see any company misusing reviews to sing their own praises, and particularly so when their family members point this out in public:
Credit: @ordacowski
More often, the business is the victim of review shenanigans. Google’s forum is continuously emitting distress signals from business owners who feel they’ve received one or more negative reviews from people they’ve never had a transaction with, as illustrated by this interchange:
And, the hard truth is that some entities have made a business model out of competitive sabotage via negative reviews. The problem has become large enough to make televised news.
What to do:
Falsifying reviews is illegal and has resulted in multi-million-dollar FTC fines in the United States. If you own or market local businesses, adhere to the Consumer Review Fairness Act and read the guidelines of any online platform on which you are receiving or writing reviews. Don’t review your own business or have past or present staff do so. Don’t review your competitors. Don’t incentivize reviews in any way, or post reviews on behalf of anyone else. Don’t hire any marketing firm or use any review management software that violates guidelines.
If your business becomes the subject of a review spam attack, screenshot and document all of the fake reviews, then flag them from inside of your Google My Business dashboard via the three little dots associated with each review. After three days, contact Google through their online chat option to follow up.
Google will make the ultimate decision on whether to remove the reviews and they are quite strict about what they view as negative vs. fake. If Google doesn’t remove the reviews, I would suggest two things. First, I would report the reviews to ReviewFraud and then, if the sentiment in the reviews is damaging enough, you might need to contact an attorney to see if further steps can be taken to prompt removal.
If you suspect a competitor is trying to boost their own rankings with review spam, document what you see and report it via the Google My Business Help Community.
Fatuous photos
“I cannot for the life of me believe that you would allow a normal user to upload photos to my business listing without my approval and you do not give THE OWNER OF THE PAGE the ability to delete them!” - from Google’s Forum.
The above quote typifies the frustration business owners feel regarding yet another element of their Google listing that is open to public contributions. Brands often think of these listings as belonging to them, when, in fact, they belong to Google. Images are considered to be a strong factor in CTR, so it’s particularly aggravating when user-uploaded photos either misrepresent or embarrass the business.
I’ve been shown cases in which people have mysteriously uploaded images that have nothing to do with a business. More often, though, I see photos like the following which highlight some aspect of the company that has disgusted or angered customers:
When something goes wrong with photos, like a bug on Google’s end, failure to size images correctly, or possibly the owner removing images that were previously there, this public warning symbol is definitely not a good look:
Google can also pull random images from website pages into your profile, resulting in your business being represented by something like … melted ice cream?
Credit: @tomwaddington8
Claire Carlisle recently documented Google’s penchant for pointing European users to Google Image Search instead of the photo section of listings. There is some reason to suspect this may happen in the US in the future, which could result in all kinds of strange optics popping up in association with brands.
What to do:
If an image accurately represents a lack of proper management at a location of your business, fix the issue or such imagery will continue to surface. You can then try flagging the photo, identifying yourself as the business owner, and explaining what you’ve done to correct the problem. However, unless the photo violates Google’s guidelines, it’s unlikely to be removed. Barring removal, be sure you are adding as many high-quality photos as possible to your listing to lessen the impact of a single image.
If the image violates Google’s guidelines, click on the name of the person who uploaded it and copy their profile URL. Then, report the user via the Google My Business Help Community, requesting that the profile be removed for failing to adhere to the guidelines.
If you see something like the warning symbol appearing instead of a photo you’ve tried to upload, check the above forum for reports of known bugs. You can always remove your own photos via the trash can symbol in your Google My Business dashboard.
Hours of inconvenience
“This is not a sustainable way to treat a business or customers.” - A reviewer experiencing unmanaged hours of operation
When customers feel that it’s your business playing a joke on them, they’re unlikely to return. This collage of 1-star reviews captures the collateral damage of neglecting to properly manage hours of operation on the web:
What to do:
A consistent theme in these damaging reviews is that customers are checking multiple places on the web to be sure an establishment is open on a given day. We’ve all come to depend on websites and business listings to provide this information, and it’s truly inconvenient when these assets mislead us. Few businesses can afford to let multiple customers down and no business can survive customers sensing they’ve been tricked!
The good news is that the fix for this is quite simple. Google’s tutorial for setting special hours if foolproof, and it will only take you a few minutes each year to ensure your profile displays correct information every day of the year. And, of course, update your website to reflect this data, too.
There are no dumb questions, but…
Sorry to say it, but there are actually some answers that are far from smart. I’ve saved for last the most extreme example of real-world businesses becoming the butt of online jokes.
Google Q&A is beginning to have all the earmarks of an experiment gone astray, and if you’re not actively managing this feature of the Google Business Profile, chances are good that your customers are experiencing a bizarre substitute for customer service.
Brace yourself for this collage:
What to do:
A quick study of the public responses to real consumer questions shows the state of total confusion surrounding this GBP feature. For example, one customer has mistaken it for a “discussion board” not associated with the business; this is incorrect. Others are proclaiming that they aren’t associated with the brand and don’t want to “lead people”, despite responding. Still, others are steering potential patrons away from the brand to a competitor (yikes!).
But, predominantly, we have wags replying to questions without having any information to share. “IDK” and “Why don’t you call them yourself?” typify this ridiculous behavior. Why would anyone waste time doing this, you might ask? We can put it down to two things: the old adage about idle hands and Google’s still-new program of perks for participation. Note how many of the individuals in our collage have achieved Local Guide status for giving out these useless answers. Raise your hands if you’re not impressed.
But now, put your hands back on your keyboard for a little work. Unlike the review medium in which guidelines forbid you being an initiator, Google Questions & Answers invites businesses to post and answer their own FAQs. All you have to do is spend a few minutes populating this area of the Google Business Profile with common questions and responses. Then monitor this feature on an ongoing basis so that customers are receiving a helpful, authoritative response to questions. Q&A is a lead-generating asset and conversions are totally within your control.
Adopting a local watchdog
All five cases of Google Business Profile hijinx share the requirement of vigilance for prevention and mitigation. Manually checking on multiple features week after week is a serious drain on local business owners’ limited time. Businesses with multiple locations are especially prone to becoming distracted from or worn out by the effort.
Putting a devoted watchdog between pranksters, spammers, and your vital Google listings is the smartest thing you can do to maintain them as an influential source of truth about your brand.
Adopt the new and improved Moz Local at your place of business and feel secure knowing:
If a third party edits your business name, our software will recognize the change and override it with the authoritative data you’ve provided.
Moz Local continuously alerts you to incoming Google reviews so that you can catch any emerging reputation problems quickly and respond to them.
You’ll be alerted every time a user-uploaded photo gets added to your Google listing. This is tracked in a continuous feed in your dashboard, and you can even set up email alerts if that’s easier for you. Either way, you’ll be the first to know if someone is uploading images that violate Google’s guidelines.
You aren’t disappointing customers anymore with inaccurate hours, because you can set them up well in advance in the Moz Local dashboard. We recommend setting special hours at least 7 days in advance of a known closure.
You’ll see all incoming Q&A queries in a continuous dashboard feed, facilitating fast, authoritative responses from your business instead of “IDK”s from random users.
Moz Local is the faithful companion you’re seeking to ensure you’re publishing trustworthy business data, taking maximum control of your online reputation, and maintaining a high level of spam awareness, all in an intuitive, organized dashboard.
Everybody likes a good joke, but your Google Business Profile isn’t the place for one! Ready to put a serious watchdog at your place of business? Learn more about the new Moz Local!
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