#although i was lucky because i found my laptop battery at an outlet part of this one online store. which made it a bit cheaper. but still

[caluski]

one more thing i forgot to whine about today: few days ago, i was making dinner to eat while watching golden girls, and i thought - hm, since i still have a bit of savings left, i should actually get myself a christmas gift of an actual properly fitted bra. the idea got me very excited - my size is only really carried at these expensive lingerie shops, but you know, i figured it would be good for me.

but as i finished cooking, went upstairs, i found my laptop turned off - just while i was getting excited about lingerie, my laptop battery has suddenly and irreversably died! had to replace it, and it ended up costing around as much as a bra... can you believe my luck :(

#i was literally gone for half an hour and it FUCKING DIED RIGHT THEN........ just as i barely entertained of getting something that would be #good for me! how upsetting #although i was lucky because i found my laptop battery at an outlet part of this one online store. which made it a bit cheaper. but still #also i just realized that my whole life i have been confusing brassiere and brasserie...... why are they so similar!!!! #pogaduchy

[terriblyspecificreviews-blog]

Poppy’s Am I A Girl raises more questions than it answers

6 out of 10 stars

Poppy's sophomore October 31st Halloween album release Am I a Girl has been described as "The Most Bewildering Album of Year", "Cold, technical and eerie.", "Spooky Robo-Bubblegum pop",  and "a celebration of all that is capitalist alienation, commodity fetishization, and environmental destruction". This is typical of what you would expect from the "Robot, Satanist, Illuminati Prom Queen" who become a internet meme sensation in 2015 when her disturbing David Lynch inspired Youtube videos went viral, receiving hundreds of millions of views (404,054,129 total views at the time of writing) and thousands of comments providing theories, and conspiracy theories as to what does it all mean.

Context

The first of these videos have seemingly innocuous, mundane and meaningless subject matters; eating candy floss, boredom, having her nails painted, spinning around while holding an umbrella, and a cover of Mac Demarco's My Kind of Woman. There's always an empty pastel coloured background to remove any sense of environmental context with Poppy being the centre focus in the style of Andy Warhol’s screen tests. There's a soft spoken ASMR style quality to the sound production which creates a sense of intimacy with the viewer, as if you the viewer were privy to personal intimate moment; one of the many subtle jarring unsettling aspects to the videos, together with the dissonant ambient soundtracks and Poppy's increasingly robot like delivery as the project developed over time. In this now infamous video Poppy repeats “I'm Poppy” for ten minutes. Poppy and her creative partner Titanic Sinclair (also a pseudonym) have stated there is a storyline to all of these videos, although I'm unsure as to whether this is a put on or sincere, because if there is a story its unclear and ambiguous enough to be open to interpretation, so I'll leave it to the reader to make your mind up as to what that might be. Over time there seems to have been story development however, with recurring characters appearing such as jealous robot plastic doll Charlotte, who released cover album of Poppy track takes, and Plant, who wishes you would stop killing plants; a subtle reference to the issue of climate change juxtaposed with the mundane sentiments of the video subject matters.

In a video review for the Poppy project as a whole, New York Magazines’ Jerry Saltz describes Poppy as “Very derivative art, it looks like a lot of very recent contemporary art about art about art that makes fun of art.” He goes on to link her to contemporary artist Jeff Koons, who through for example his metallic shiny balloon like sculptures reflects the viewer back at themselves. Interestingly Koons has being criticised for producing empty vacuous and meaningless art produced cynically for profit, yet this is one possible interpretation of his work; that he is reflecting the empty vacuous profit driven contemporary art world back at itself in a form of a self referential parody. You can also see this at play in Poppy's work. The video topics on her channel and on producer's Titanic Sinclairs channel are mirroring aspects of popular internet culture back at the viewers, but in a way that seems off and satirical, and yet things are kept ambiguous enough to be indistinguishable from what one might perceive as the “real” thing. It could be that this is a cynical attempt at making money, but this could be seen as a reflection of internet clickbait culture in simply producing content that reach the biggest and most general market possible, which is a pertinent point to make; how many of our present political predicaments are the result of online media outlets sensationalising news for clicks? There are also comparisons to be made with London based electronic music genre PC MUSIC in terms of the themes of Hyperreality and the visual aesthetics, and for example in this video and this video Poppy advertises fictional products, perhaps a nod too PC Music's QT and her energy drink. Poppy perhaps takes this all a step further in starting a new religion for profit with her Poppy.Church and The Gospel of Poppy. Again the lines between satire and reality have been blurred here, but this again could be a satirical commentary on the cult echo chamber like nature of online communities.

Poppy's forray into the music industry was likely always the intention given Titanic Sinclair's history with Mars Argo as a music based project. Her ambient album 3:36 (Music to Sleep to) is a reference to the cryptic video of the same name, and perhaps a reflection of Youtube's countless “ambient music for sleep” playlists. Her music is an extension of the narrative presented in the videos. Her song Adored typifies her bubblegum Electro J-pop inspired sound. 

The message of the video and the lyrics go together. For the whole duration of the video Poppy is just staring down her phone; Looking for “This life I keep hearing about... I wanna be adored I want nothing more”. Is this a cynical reference to people who look to social media for validation and live vicariously through their online personas, or is it a literal reflection of the viewer who also found and watched the video through their phone or laptop screen? Poppy's 2017 debut album Poppy.Computer also explored the hyperreality themes of the blurring lines between “online” “technology” and “real life”. The song Computer Boy is a surrealist love song written about her boyfriend, who also happens to be her laptop computer. In I'm Poppy she asks the listener to “Let me be your queen... Please electrify me, Power my Battery” building on the cult and technology themes, and on INTERWEB she has caught us in her internet.

Album Review

This is an album review, however as Poppy is an internet focused visual art project as well as musical artist the visual experience is as part of the intended delivery as the music itself, so I will include synopsis of the music videos on the necessary tracks. The first single and album opener on Am I A Girl is In A minute. A thumping electro chant similar to the Poppy.Computer opener 'I'm Poppy' presenting a smooth transition in the production aesthetic between the releases, however there is already a darker, melancholic tone to the music suggesting a departure from the happy go lucky parodic sentiment of the previous release and an evolution occurring in this offering into more overtly serious and mature subject matters. “I'll make up my face in a minute.. I'll reform this state in a minute.. Cash my check, got paid, yeah, I did it..I haven't done my nails in a minute" is the repeated mantra, on one level a nod to her previous success and rise to star-dome, on another level she is as always offering a cynical reflection of the values of 'American' or 'Western' (arguably global at this point, but for simplicities sake) Society; she has had time to cash her cheque and congratulate herself, but she relegates 'reforming the state' (please remember the cult forming, I'll be your queen, and 'fake it till you make it' sentiments expressed throughout her work) to the same importance as doing her nails or make-up. The video is a black white and red lyric video with a distorted image of Poppy singing,minimalist like Poppy's earlier videos but seemingly a move to a darker aesthetic compared to the typical bright and pastel music videos of previous years. This is also reflected in recent black and white photographs, and her collaborations and hanging out with the likes of Marilyn Manson and Korn's Jonathan Davis.  

Second album track and third single Fashion After All is another stompy pop track, less in the vain of her staple J-pop / K-pop sound but on a production note similar to the works of Lady Gaga and Jeffrey Star. Lyrically Poppy is just bragging, something very prevalent in today's top 40 pop appropriated from the braggadocio of hip hop, so this is likely a take on that, although the line “I'm revolutionary, relatable and scary, I'm making plans to save the world and I don't need your help” does make me wonder how much of it is a genuinely honest sentiment and we're seeing some hint of intention or climax to the Poppy project.

The next track Iconic is about self confidence, and how easy it is to be 'iconic'. I hear more Lady Gaga style influence here. “You don't have to be flawless, put on a little polish, run the bedroom to the office, you gotta be iconic, in school, they never taught it, don't worry, babe, I got you, and if you really, really want it, you gotta be iconic”. There's a serious point here that the only thing that makes 'celebrities' different from 'non celebrities' is a veneer of confidence and their crafted public perception. This is a genuinely important message when it has been revealed social media is deliberately engineered to fuel insecurity and anxiety, with some social media companies running non consensual psychological experiments on their customers to make them depressed in an age of record teenage suicides and mental health problems. The key words here are “if you really, really want it” there's not much to it, it's just an image; a presentation. This is also a very interesting message when you consider the Poppy starting a religion/cult aspect.This could be taken as a positive message in the sea of apparent cynicism that is the Poppy project, and likewise the song's tone has a very upbeat and positive feel in the context of a slightly darker and more mature album.

The albums second single is Time Is Up, and this certainly takes it to this darker place, musically and with it's apocalyptic subject matter. Probably the catchiest track on the album and probably the most important. Poppy sings from the point of view of an AI robot waking up in a factory, there is a link here to the theme of blurring lines between reality and the internet as Poppy is seen in her videos to become more robot like over time. There's some humour in this opening, which offsets the rest of the songs lyrics in which Poppy's AI character informs us all that while she won't need “air to breathe when you kill the bees And every river bed is dry as a bone.. when the plants have died and the atmosphere is just a big hole”, our time is up; meaning our (humans) self made extinction. She proceeds to inform us we are like cockroaches and extermination is our only hope. The humour here makes it such a hard hitting point. As Contrapoints brilliantly explains and dissects in this video far more succinctly then I have space for here, a lot of Americans have a problem accepting man made climate change despite the overwhelming evidence of it's reality and the absolute necessity of action against it at this point in time. The President is a climate change denier as is his elected head of the Environmental Protection Agency is too, and arguably this is the most pressing issue of our time, so it's perhaps unsurprising Poppy and co chose to deviate from their usual ambiguity and be so overt here. Purely from a pragmatic point of view humour can make things easier for people to accept and so I commend Poppy and her team for pulling this off so well. 

The title track Am I A Girl treads the waters of ambiguity once again however. Taken literally at face value the lyrics are about moving beyond the gender binary, “Am I a girl? Am I a boy? What does that even mean? I'm somewhere in between”. The lyrics seem overly simplistic and lacking in depth and nuance however. As this Vulture article points out, this is an artist who has used lyrics like “Boys aren't even boys anymore” and “You are never in the mood / So come on baby, tell me, are you gay?” in the past. Poppy when asked when she took interest in questioning societies gender constructs replies “When other celebrities started exploring it”, while this could be interpreted at simple sarcasm it does not translate well, and so I think the Vulture writer has good reason to take offence here, this can be interpreted as making light of a very serious issue for the sake of a joke that doesn't even clearly make sense. While I would also like to give the benefit of the doubt here, it's hard to find a practical way in which celebrities drawing attention to LGBTQ+ issues could be taken as something that should be attacked. This is disappointing as it undermines a positive and liberating message for the sake of a cheap shot at celebrity culture. That said, in Time Is Up Poppy said we all deserved to be exterminated, so maybe I'm missing something.

Play Destroy drew some significant hype for the album owing to it's featuring and co-production with electronic artist Grimes, though the process did not go smoothly. There's a significant shift in the sound aesthetic here, continuing on from the track Hard Feeling's introduction of metal guitar riffs, juxtaposed with the J-pop inspired bubblegum pop aesthetic. As catchy as the song is, I can't shake the feeling that their call to “Burn down the local Wal-Mart Monsanto, Raytheon” isn't entirely a sincere anti-corporation sentiment given the once again one dimensional approach to the lyrics and the fact Grimes's partner at the time was Elon Musk. Still musically this is an album highlight for me with it's blurring of genre's and particularly glossy vocal production.

The album finale X takes this genre blurring to an extreme with it's sugary reverb soaked calls to save the world and “empty every bullet out of every gun”, and the screaming metal sections and ridiculous chorus of “Please get me bloody”. The choice to release this as a video with equally juxtaposing imagery to match the music and the overall album theme of a darkening of imagery from the previous album/photos/imagery to this one, and the choice to end the album on this note offers a suggestion of where the Poppy project is going next. I will be keeping track of it as it unfolds, because the deeper I search for meaning here the more unsure I become as to what the intention behind it all really is, and perhaps as New York Magazines’ Jerry Saltz suggested they don't really know what it means or what the purpose is. What happens next will set the context for this one, given the attempts to construct a narrative on this album and in recent Poppy videos, we still don't know what this is and the celebrity LGBTQ+ comment sets a worrying precedent even if it was an ill informed attempt at sarcasm.

I believe that some clarity is needed at some point in the near future, you can only be so vague and tell the same cryptic joke repeatedly before it becomes meaningless nonsense. For the time being I give the album a 6 out of 10 score for it’s well written, glossy, genre bending and frankly fun pop, but I think time will tell how well the album and the project to which it belongs ages.