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tazanimated · 1 year

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Pre-production revealed!

Since the project is finally finished, I thought people might like to see the reference materials given to all of the participants!

Because TAZ is a podcast with no visuals and no canonical look for anything, people were allowed to do whatever they wanted with the characters with a few specific exceptions, otherwise we were worried it might become impossible for people to follow the finished video.

Participants were given both a rough animatic to dictate screen direction, and a PDF that had written descriptions of what details absolutely had to be visible in the characters (Taako is an elf and he has a tall wizard hat mentioned in episode, the boys don't have bracers but Brian and Killian do, etc.), descriptions of the settings as given in-episode, the video specs required to be able to put the whole thing together in the end, a heavily edited version of @tazscripts transcript of the episode, and a few other details deemed important at the time. Participants were also given the email addresses of the people whos claimed parts came before and after their own in hopes that people would collaborate to make sure their shots connected well.

The written descriptions in the PDF were decorated with lovely illustrations like these to hopefully simplify the information people had to take in

Animatic links:

https://drive.google.com/file/d/0B8zt0iEBnaOiRGMzaTAxVk1SbFE/view?usp=sharing&resourcekey=0-Ort-If3RjzskRnr2mifZfA

https://drive.google.com/file/d/0B8zt0iEBnaOiX2p6QjJ1Sk1lblU/view?usp=sharing&resourcekey=0-IX8MSK8y9E9f275-r48EuQ PDF links:

https://drive.google.com/file/d/13oWYkJKqV37-1vRBJTSbsxyM9Qly_WU0/view?usp=sharing

https://drive.google.com/file/d/1eUAWigJMy6-2qE5U6nrnGy3hl6LzXVEl/view?usp=sharing You'll notice there are two versions of each the animatic and PDF, as linked below. Originally, the episode was only going to cover the second half post-commercial until the call for animators was reshared by Clint on Twitter at the last minute and enough people signed up that it felt appropriate to do the first part as well, and we are forever grateful because the episode is so much better for it! The Disney Channel-parody for the commercial was also completely Andobiki's idea, it was so exciting that I went digging through later episodes for clean "Davenport" clips specially for that.

A few favorite selections from the PDFs are shared as screenshots under the cut, but aside from that!

While I don't know if the others have seen it (send a message if you find out!), Travis watched about half of the episode ON STREAM the day the video came out! For anyone curious about his reaction, it's about an hour and 20 minutes into this twitch vod https://www.twitch.tv/videos/1719528840

Thank you to everyone who watched and shared the finished video, thank you even more to everyone who followed along even when this project seemed like it might not make it, and thank you the most to all of the animators yet again for making the amazing work you did!

An example of how much was cut from the final episode: Black text is used, red is important actions cut from audio, grey is just cut completely

Merle's excessive detail notes because everything about him changes so much over the course of the show

What the partitions for each section of animation look like in text. (Funnily, I chose this at random, but this particular section was taken by a group and turned into a single part)

The beautiful animatic

Best part of the animatic "OOC (out of character), go nuts"

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ballisticslady · 5 years

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Thank You Suds & Such!

A week before Christmas @sudsandsuchva (a company that I’ve mentioned before) who sells goat’s milk products got in contact with me. Ironically, we ended up having a long conversation, & having a lot in common personally! Many of those things being close to the heart; none of which I’ll discuss.

That discussion led to them asking me if I was willing to try anymore of their products after I was unable to handle their Amazon Lilly fragrance lotion. Well... to be honest... I was super curious to try several of their products, but super afraid to. They kindly gifted me $50 in anything I was interested in their store to try out!

When when I got the package I thought about immediately posting about it, then wondered if I should wait until I had at least tried some of the amazing goodies they sent to me for awhile...

I decided I’ve come to a comprise between the two; show off my awesome gift, share about them, then when I’ve given them a good trying out post about each one!

The first set of products I’d like to talk about is the lotions & face cream:

I received:

• Two full-size goat’s milk lotions:

• Dreamcicle: a moderate strength orange cream scent.

• Desert Ghost flower: also moderate strength in scent. It’s kind of floral kind of fruity in a weird way, but I like it.

-Soothing Serenity Face Cream:

A goat’s milk based light weight cream that has various anti-redness extracts to soothe skin. (I’m hoping this turns out to be liquid gold as I’ve not had a chance to try due to being sick over the holidays.

3 goat’s milk lotion samples:

• Peppermint: this one is actually very strongly scented (the company uses essential oils, so it’s understandable that the peppermint one is strong). I haven’t had a chance to use it yet, if I’m honest. But my but my mom did; turns out that the oils in this lotion are a GREAT ASSET for people with joint issues like carpal tunnel, etc. I ended up giving my sample to her because it’s so much more gentle than the blue gels bought in store, or the hot/cold creams.

• Coconut: another scent I haven’t had the opportunity to open yet but one that I’m really excited to try as, coconut is one of my favorite scents and flavors!

• Desert Ghost flower: I accidentally requested this one. I spent like 5 hours on the site trying to figure out what I wanted, accidentally doubled up on my lotion here. 🤦🏼‍♀️

______________________________

The next item is a goats milk based sunscreen. Called “Nature’s Choice Sunscreen SPF 45+” That happened to come in full-size and is scentless. (Personally I wouldn’t be against coconut scent myself). It’s SPF 45+ and you apply it right out of the bottle!

It’s super easy to apply and isn’t yacht or anything which is something I love.

I get micro-blisters when I’m in direct sunlight or heat, as well as being in/or around something my body perceived as an irritant. Much like a very rare version of eczema that usually is only seen on people’s hand and forearms. Instead, I get them on my back, arms, and chest. My skin turns violently purple and I burn. I’ve not found a sunscreen that’s been able to protect me before, during & after. My hope is this does! Photo below! 👇🏻

____________________________

The soaps I received are in the photo below, all save one—Citrus Splash which I’m currently using and almost out of. To see all products I received, see my first photo!

• Citrus Splash: This is the compliment to the dreamcicle lotion. It actually does smell very much like a dreamcicle. It’s vibrant, light & exhilarating! There are bits of oats, as well as orange zest in the soap which gives it a nice buffing feel when you use it on your skin. The soap itself is silky smooth, lathers super quick, so a little goes a VERY long way. I’m actually almost out of this bar sadly.

I can’t believe how quick it went; I started using it on 12/14/18, I’ve not used it every day, & it’s almost gone. I will admit that to keep it longer I kept it out of water contact, on a wire rack where air can circulate around it. That was a bit shocking, that I’ll be out so soon! 😒

• Spiced Pear: this is a soap I haven’t used yet, but the smell is warm and invited with all the smells of thanksgiving! If you’ve had cider, then you easily imagine exactly what this smells like!

• 2 Raspberry Vanilla soaps: I got two of these because I’m a big fan of raspberry! However, I was really surprised at how subtle the smell is of this particular soap. If you’re looking for something that isn’t very strong, then this is the soap for you!

• Lemongrass: usually when you hear lemongrass, you hear verbena right after it. This didn’t and I love the smell of lemongrass! This is another vibrant citrusy soap that I can’t wait to try!

_____________________

Speaking of soaps if I had the money at the time, I probably would have added their Moroccan Vanilla soap to the set because the picture and description just looks absolutely luscious!

I KNOW for a FACT that when these soaps are gone I will WITHOUT A DOUBT be making a purchase from them!

I cannot explain just how RELIEVING it is to take a shower for several days in a row & NOT have a Myoclonic seizure because of something I used to wash with! Or that my skin didn’t start turning red & developing little micro water blisters because of some micro-irritant I came in contact with.

That I don’t have to slam the hot water off until there’s nothing but freezing to shock my system, then BOLT for Benedryl.

At one point I actually broke down and CRIED to my mother after the 1st 7 days, wondering if the other shoe will drop!

_________________

Thank you @sudsandsuchva for such a wonderful gift!

If you’d like to look at any of their wonderful products, including what’s not shown here please feel free to check out their website at: www.the-goats-field.com or click the link below.

For an extra 15% off your purchase type in “bdblady15” at checkout!

Hope you enjoyed my review!

Feel free to follow me on my Social Media:

Instagram:

http://www.instagram.com/bdblady

Twitter:

https://twitter.com/bdblady

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swelldomains · 7 years

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All About AdWords Editor Version 10.2

Anyone curious about running a paid search project is probably aiming to solidify a top quality marketing method. Component of carrying out a great approach is utilizing the most effective tools on the marketplace to maintain your campaign well arranged and also running efficiently. While there are many choices available for paid search project management, one of the most efficient system also happens to be made by the market leader-- Google. Not just does Google give a discussion forum for looking into and establishing your paid search project with their AdWords program, but they likewise give a cost-free campaign management system, Google AdWords Editor, to assist you efficiently optimize your PPC efforts. Google likewise often updates their software application to improve customer experience and also efficiency.

AdWords vs. AdWords Editor

For those simply obtaining presented to Google's paid search tools, Google AdWords could aid you construct ads that are especially created to target your particular market. Within the AdWords system, you could conveniently produce ad duplicate, pick appropriate key words, and also establish your preferred allocate each ad you wish to run.

AdWords Editor is an additional desktop editing and enhancing tool that permits you to handle your AdWords campaign offline, make multiple modifications at the same time, and also publish them to your account later. Google AdWords Editor is exceptionally intuitive and they have simply lately upgraded their software to raise performance and also individual encounter for your paid search efforts.

How to obtain Begun Using Google AdWords Editor

Before diving also deep into which updates Google lately made to AdWords Editor, it is necessary to recognize the program's capabilities, performance, and also exactly how to obtain started.

In order to obtain begun with Google AdWords Editor, you have to first have a Google AdWords account. If you have a Gmail account, all you need to do is enter your Google username as well as password right into the AdWords system and also you will be rerouted to the AdWords web page that is envisioned listed below. This AdWords system is where you will certainly select your budget, develop your PPC ads, select relevant search phrases, and enter in your payment information.

Once you have an AdWords account set up, you prepare to mount AdWords Editor. To do so, all you have to do is Google "Adwords Editor," click on the web link, and you will be redirected to a web page that lets you download the tool. Once you have actually reached the web page pictured below, just select whether you work with a Mac or a PC, and click "download."

Google AdWords Editor Interface

Once you download and install the AdWords Editor application, you will intend to invest a long time getting familiar with the user interface. The Google AdWords Editor user interface, visualized listed below, is intuitive and also suches as the complying with items.

Tool Bar: The toolbar goes to the top of the web page as well as permits you to both see and also submit current changes. You could additionally watch analytics for your campaign.

Tree View: The tree sight, located on the left side of the display, contains all the campaigns and ad teams in your account. You could pick the account you desire to upgrade within the tree view.

Main Tabs: The primary tabs such as "Key words," "Ads," "Advertisement Groups," "Targeting," "Extensions," and also "Campaigns." You could relocate from tab to tab to see details associated to that certain project product. Under the 'Keyword phrases' tab, you could include, delete, as well as research other keyword possibilities. You could additionally make numerous adjustments to your targeted keyword phrases all at once.

Data View: When you click on any one of the main tabs, the components as well as information of your account are displayed in an organized layout.

Edit Panel: When you choose any type of details in the edit panel, you can easily modify the information within the selected row.

With an AdWords Editor account, you could easily make changes to your advertising campaign and also upload your changes simultaneously, rather of needing to make minor modifications one-by-one in the AdWords system.

Recent Variation 10.2 Updates to Google AdWords

As constantly, Google is frequently striving to offer the very best online advertising and marketing tools for advertisers. They make upgrades to their numerous programs and also software application typically. The most current variation 10.2 updates to Google AdWords such as the following:

- Upgraded sitelinks - Miscellaneous improvements

Upgraded Sitelinks

In Google's current description of their upgrade, they discuss how to handle your sitelinks with variation 10.2. With the new update, you can:

- Add, edit, or remove updated sitelinks at the advertisement group level or project level - Duplicate and also paste updated sitelinks - Import and export sitelinks - Adjustment how you target sitelinks • Schedule your sitelinks - Location URLs for sitelinks and advertisements have raised from a 1024 character restriction to a 2076 personality limit - Dynamic insertion style is currently enabled sitelinks as well as for most ads

In order to check out and update sitelinks, go to the "Extensions" tab and also click on sitelinks (updated). Under this specific tab, pictured below, advertisers can add details for every sitelink.

Miscellaneous updates

Version 10.2 likewise consists of the complying with various updates to Google AdWords Editor:

- Photo ads file size limitation of 150K - Accelerated distribution for automated bidding - Targeting setting updates on the "Placements" and also "Audience" tab - Updates to "Search and also Present Networks" to "Show Network just"

Why These New Sitelink Updates Matter

We've talked concerning exactly what Google AdWords Editor is, how you can browse the Google AdWords device, and just what the new updates are, however you may be questioning "Why are updated sitelinks important for my paid search initiatives?" That's an excellent concern. Below are simply a couple of reasons advertisers must be delighted regarding upgraded sitelinks, as well as why marketers should put in the time to find out about sitelinks and add them to their Pay Per Click ads.

1. Gives the customers several search choices from the get-go - One significant goal of a paid search campaign should be to match your service or product as promptly as feasible with those people that are looking for your key words. One surefire way to do this is to consist of numerous sitelinks-- or brief message blurbs urled to a specific touchdown web page-- that will guide the consumer precisely where they want to go. If I were looking to purchase a set of men's shoes for my spouse, I would kind "males's shoes" into Google's search bar. Advertisers recognize that I might potentially be searching for gown shoes, boots, running footwears, and so on, and also they will want to route me to the ideal sort of footwear as swiftly as feasible. Consisting of a sitelink gives the marketer a possibility to supply me with numerous touchdown web page options from the get-go. This helps catch my focus, guides me to the precise page of interest, and also urges me to click on the sitelink. The even more choices a searcher has from the get go, the higher their chances of conveniently locating exactly what they need.

2. Provides advertisers a competitive edge- An advertisement that directs a consumer directly to the item they're looking for stands out from the crowd. An advertisement with sitelinks will certainly record that interest better compared to an advertisement without sitelinks, thereby attracting even more clients.

3. Enhanced CTR (click-through price) - Ads with sitelinks typically have a higher CTR compared to advertisements without sitelinks. This suggests if you are looking to enhance traffic to your site, after that see to it to consist of sitelinks in your ad.

4. More ad text - It's tough to claim every little thing you wish to state regarding your business in a brief paid search ad. Including sitelinks gives you the possibility to add even more ad duplicate and also such as extra phone calls to action.

5. Improve your relevancy - Ads without sitelinks only direct searchers to one generic touchdown page. With sitelinks, you could reroute searchers to a landing page that specifies to the sitelink message. For example, if you click on the sitelink "guys's outfit footwears," you will be routed to a web page with only men's gown footwears vs. if you were to click the sitelink "men's running shoes," you will see cross-trainers. This capacity to obtain more particular makes searches quicker and also a lot more relevant for possible consumers.

6. Schedule your sitelinks - Among the coolest of the 10.2 AdWords Editor updates is the capacity to arrange your sitelinks. Anyone that has actually run a paid search campaign knows that certain times of the day draw in higher amounts of converting clicks compared to various other times of the day. With this new variation of Google AdWords Editor, you can set your sitelinks to run throughout times with higher conversion rates.

7. Brand awareness - Not only could you utilize sitelinks to create additional calls to action, yet you could also make use of sitelinks to promote your business social media sites profiles suching as Facebook and twitter. This is a fantastic means to boost brand understanding. Simply make certain to adhere to Google's regulations when urling to social profiles.

If you're aiming to boost your paid search efforts, download and install Variation 10.2 of Google's AdWords Editor. Take a while to obtain knowledgeable about the brand-new updates as well as think about suching as upgraded sitelinks in your forthcoming ads. You will certainly be surprised and happy at the simplicity with which you could add sitelinks, and also a lot more importantly, the outcomes you will get with more pertinent traffic.

#advertisement #advertising campaign #business #business marketing #internet marketing #internet marketing company #marketing #marketing tools #online advertising #small business #small business marketing #social media #social media campaign #social media sites #web marketing

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krisggordon · 4 years

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What Google Wants You to Know about Its Algorithm Updates

Google continues to make algorithm updates and change the search results to please the user. Similar to the saying “the client is always right”, here the saying becomes “the user is always pleased”. Or most of the times, that’s what Google is trying to achieve.

To fulfill that need and deliver good quality content that meets all the requirements and improve the search, Google officials let us know about major Google Algorithm Updates they make from time to time. This way, webmasters, content writers, SEO analysts and SEO professionals take action and update their websites accordingly.

Most of the time, it is hard to understand what has changed, what we should do or how our site should comply with the requirements. With BERT – Google’s latest algorithm update, things get even more confused sometimes.

We thought of making things easier for you to understand the evolution of Google’s algorithm updates, what Google focuses on, the important role the user is playing in a search, what a quality page should have to rank, what type of pages Google disapproves and more interesting discoveries found in the quality rater guidelines.

The Search Quality Guideline is the tool all websites should comply with. After a thorough analysis, here’s what you should know about Google’s Algorithm Updates to deliver proper content:

Google’s Algorithm Updates Purpose – Improve the Search

Google’s Main Focus – Quality Content

Google’s Most Important Ranking Factor – The User

Google Search Quality Rating Guidelines Utility – Improve Google’s Search Algorithm

1. Google’s Algorithm Updates Purpose – Improve the Search

The times change, the users’ needs change, so it is only natural that the search should improve accordingly. And Google’s Algorithm Updates do just that. What was top priority a few years ago, might have other value now. Google wants to keep results relevant as content on the web changes.

Google did mention they make thousands of updates yearly, and only a few major updates per year that are officially announced. See below an example of an official announcement from Google Search Liason’ Danny Sullivan about their last confirmed broad core update.

This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL

— Google SearchLiaison (@searchliaison) March 13, 2019

First things first. Google started a new era of SEO back in 2003, when it was Google’s Florida Update turn to get rid of overly optimized content (including keyword stuffing, invisible text, hidden text and so on). Things continued on the same topic: get rid of manipulative link building and black hat techniques that didn’t serve the user’s best interest, but was rather a gimmick to fool Google and rank higher.

Then, Google looked at the main content on a website and targeted those that had lots of ads above the fold and were blocking the actual content. The focus spread to the user the Google algorithm updates were meant to deliver more localized results and detect whether a query or webpage had local intent or relevance.

Lots of other Google Panda updates followed, plus the Google Payday Loans update which targeted spammy queries mostly associated with shady industries (payday loans, porn, casinos, debt consolidation, pharma) and included better protection against negative SEO.

The following updates targeted conversational search, such as voice search and the improvements were made to offer more relevant results for those types of complex queries. After voice search, another big change was the Mobile-Friendly Update, that rewarded websites that had a user-friendly mobile version to deliver quality content on mobile devices, too. Plus Google started to predominantly use the mobile version of the content for indexing and ranking through Mobile-first indexing.

The next big thing that followed was RankBrain, which Google acknowledged at that time to be one of the three main ranking factors, besides content and links. RankBrain is a machine-learning algorithm that filters search results to offer users the best answer to their query.

Next, Google releases real-time Google Penguin. They said Penguin is devaluing links, rather than downgrading the rankings of pages. What followed next were lots of algorithms that targeted low-quality content, deceptive advertising, UX issues, making the search a better place for the user. Their constant advice was to “continue building great content.”

In the last year, Google algorithms targeted content relevance, to reward those websites that comply with their request to offer the best content on the topic. Lots of broad core algorithms have been made and will continue to be made according to Google. All the pages that might perform less than they used to or experienced a slight rank fluctuation aren’t penalized or subject to a quality update by violating guidelines, but rather other pages were found to deliver better content and were rewarded with a better place. This is also the case for Google latest update named BERT, which is characterized as a massive and the biggest step forward for search in the past 5 years, as well as one of the biggest steps forward in the history of search altogether.

2. Google’s Main Focus – Quality Content

The way Google search looked a few years ago has changed tremendously, including its appearance, the analyzed intent behind the searches, the way results are pulled out.

To follow Google’s explanation, imagine that in 2015, you made a list of top 100 movies to see. If you were to look at it now, that list might suffer some changes. There’s are lots of reasons: new movies have appeared, other ones might have changed their position since your preferences changed. So, the list you knew in 2015 looks slightly different than the one you’d make today.

Similar to Google’s algorithm updates, it started to evaluate other factors. Just think of the battle between content and links. Backlinks had been the king and queen of the ranking factors until Google started to move the ship towards content, and more specific, quality content.

“Sometimes, the web just evolved. Sometimes, what users expect evolves and similarly, sometimes our algorithms are, the way that we try to determine relevance, they evolve as well.” JOHN MUELLER Webmaster Trends Analyst at Google

Google started to focus more on content. Google’s officials always say to build quality content, referencing a blog post written by Amit Singhal. John Mueller continues to recommend to those who participate in the Webmaster Hangouts and ask questions on Twitter to follow the Quality Guidelines and create quality content.

Garry Illyes, on the other side, tweeted multiple times saying how important it is to have quality content.

3. Google’s Most Important Ranking Factor – The User

Yes, site quality is important and all Google wants is to deliver it to serve a user’s needs. So, isn’t really the user who dictates the way pages are valued in search?

Let’s say the user searches for a how-to tutorial to remove wine stains. The way he decides which pages to read is influenced by what Google pulled out in search through algorithms that calculate context created by previous searches. Then the user enters the pages he wants by looking only at the title and meta description. The user is the one to eventually reward specific pages.

Moreover, the results pulled out in SERP are influenced by location, interests, previous searches, language. So isn’t really the users that generate a set of results based on history?

Have you ever been curious to find out specific results on a particular country and your results were displayed based on your current location? Well, that’s because now Google automatically knows your location and offer localized results in the current language. It is frustrating especially if you’re on vacation and want to search for something in your native country. If you think the incognito mode is the answer, you’re wrong. It doesn’t always work, even if you change the language and country manually.

This topic was fleshed out on the SEO Growth Hacks Facebook Group by one of our colleagues.

The searches are influenced also by the device you’re using and the websites you’ve previously visited. Check the example below, for example. I asked somebody from Germany to search for “moving furniture services” and then I performed the same search in Romania. Even though the query is in the same language, the results are different.

Searching for moving furniture services in Germany

Searching for moving furniture services in Romania

It’s only understandable that Google wants to offer more relevant results and location is an important trigger. Google works on delivering information that is findable, accessible, relevant and usable correctly.

Understanding Google and serving the user is a winning recipe.

A good user experience helps sites gain traffic, popularity and ultimately begin ranking. John Mueller confirmed it on one of his Google Webmaster Hangouts. UX is an indirect factor that marks a high-quality website.

This year, at BrightonSEO 2019, where John Mueller and Hannah Smith’s held a Q&A Keynote, John mentioned that their job is to “measure how happy people are with regards to Google in the whole kind of content ecosystem.”

Michelle Wilding, Head of SEO & Content at The Telegraph, present at BrightonSEO 2019 talked more about the connection between SEO and UX:

SEO’s change in direction has meant that the user is now first and foremost. Google cares deeply about providing quality experiences for searchers. Therefore UX is more important than ever – and so is collaborating with your UX/CRO department. Michelle Wilding Baker Head of SEO & Content at The Telegraph

To design great user experience we need to follow quality guidelines, understand how to please Google and make users happy. There’s one question that Google makes you wonder when creating content that puts the user in the center.

Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

4. Google Search Quality Rating Guidelines Utility – Improve Google’s Search Algorithm

There are some Page Quality Rating FAQs that point out some important characteristics of high-quality content, such as:

deliver original information;

describe the topic thoroughly;

offer insights and additional interesting discoveries based on studies or personal research;

write a descriptive title to represent the content well;

avoid exaggerating titles and fake news;

provide trust and show your content is a reliable source of information, using expert opinions;

check for facts to see if your content doesn’t share misleading information;

verify spelling and correct language style;

ads don’t interfere with the main content or interstitials block the user see the main content;

it isn’t mass-produced content;

it is mobile friendly;

Checking all of these elements will provide a poof vest against Google’s algorithm updates.

A more comprehensive source of information about quality content is the Quality Rating Guidelines, where you can find the questions and descriptive explanations. Based on these guidelines, Google assesses your content, analyzing E-A-T (Expertise, Authoritativeness and Trustworthiness). Google created the EAT to translate algorithm concepts and make them more user-friendly. There’s not EAT algorithm or an EAT score, but rather documentation for those eager to understand better what Google looks for when deciding what pages to reward and rank.

“EAT and YMYL are concepts introduced for Quality Raters to dumb down algorithm concepts. They are not ‘scores’ used by Google internally.“ #Pubcon @methode Followup: There is no EAT algorithm.

— Grant Simmons (@simmonet) October 10, 2019

A core algorithm is not like one if statement. "It's a collection of millions of tiny algorithms that work in unison to spit out a ranking score. Many of those baby algorithms look for signals in pages or content. When you put them together in certain ways, they can be…"

— Marie Haynes (@Marie_Haynes) October 10, 2019

Depending on the industry, a high E-A-T means that the content is written by an expert, or organization that is trusted and has authority in that niche. Some topics require less expertise, and to have a high E-A-T it is required to have extremely detailed, helpful reviews of products and information on that particular topic. There are lots of content writers that offer valuable information based on their life experience and can be considered experts on that matter. High page quality means you have a positive author reputation and positive brand reputation (recognized through user reviews), a high standard for accuracy and that it is focused on helping users. Below you can see some example of pages with high page quality rating:

Don’t bury the real meat of the content. Make it understandable, add visuals, make reference to studies and researches, add personal opinions based on previous life experience, add lists for an easier understanding of the topic, look at it through all the possible sides, make it the best possible side of what’s already available in published form. Something worth remembering every time before starting writing a new piece of content:

Don’t write something that’s been written before, without bringing any additional value or new information.

In this case, you’re not thinking of the user’s best interest but yours, and it’s selfish, irrelevant and useless.

Since we’re talking about things you shouldn’t do, let’s elaborate on the topic more to find out what Google disapproves and what type of pages are banned from the search. Low-quality content, as Google describes it, has the following characteristics:

it is created without adequate time, effort, expertise, or talent/skill;

the content doesn’t correspond to the title and does not achieve the purpose;

the title has no call to action, nor does it represent the main content;

it has irrelevant exaggerated or shocking titles;

a small amount of content with no additional value, such as writing just a few paragraphs on a broad topic;

pages with interstitials and ads that are blocking the user to see the content they came for;

it contains disturbing images, such as sexually suggestive images on non-porn related pages;

pages with mixed content that are not safe for the user;

malicious or financially fraudulent pages that shatter the trust of users and are harmful;

the company doesn’t have contact information, email address o social media accounts, or shares anything to make it a trusted company;

pages that potentially spread hate;

pages that misinform users;

content that is inaccessible on hacked websites and spammy pages;

auto-generated or scraped content and other forms of content generated through black hat techniques.

Below you can see some example of low-quality content:

If you avoid and check out all the latest characteristics and focus on the things that matter to create the best content there is on the web, you’ll be able to make both Google and the users happy. And even if, hypothetically, your page might be devalued by other pages after a google search ranking algorithm update, that doesn’t necessarily mean you got penalized, but rather other pages offer more value. Which brings us again to those elements mentioned above. You should always stick to those.

Don’t forget that search engines do not understand content the way humans do. It is a more complex process where Google looks for signals and correlates it to the meaning of relevance humans are aware of. Delivering perfect content is hard, even for Google. That’s why they perform these broad core updates from time to time. To curate content and keep improving their ranking signals & systems.

Think of it this way, in order to get results for a searched query, Google analyzes and organizes all the information on the internet to give you the most useful and relevant search results in a fraction of a second. Sometimes, it even gives you the correct form for misspelled or mistyped queries.

The post What Google Wants You to Know about Its Algorithm Updates appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

from Marketing https://cognitiveseo.com/blog/23319/google-algorithm-updates/ via http://www.rssmix.com/

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philipfloyd · 4 years

Text

What Google Wants You to Know about Its Algorithm Updates

The Search Quality Guideline is the tool all websites should comply with. After a thorough analysis, here’s what you should know about Google’s Algorithm Updates to deliver proper content:

Google’s Algorithm Updates Purpose – Improve the Search

Google’s Main Focus – Quality Content

Google’s Most Important Ranking Factor – The User

Google Search Quality Rating Guidelines Utility – Improve Google’s Search Algorithm

1. Google’s Algorithm Updates Purpose – Improve the Search

— Google SearchLiaison (@searchliaison) March 13, 2019

2. Google’s Main Focus – Quality Content

The way Google search looked a few years ago has changed tremendously, including its appearance, the analyzed intent behind the searches, the way results are pulled out.

Garry Illyes, on the other side, tweeted multiple times saying how important it is to have quality content.

3. Google’s Most Important Ranking Factor – The User

Yes, site quality is important and all Google wants is to deliver it to serve a user’s needs. So, isn’t really the user who dictates the way pages are valued in search?

Moreover, the results pulled out in SERP are influenced by location, interests, previous searches, language. So isn’t really the users that generate a set of results based on history?

This topic was fleshed out on the SEO Growth Hacks Facebook Group by one of our colleagues.

Searching for moving furniture services in Germany

Searching for moving furniture services in Romania

Understanding Google and serving the user is a winning recipe.

Michelle Wilding, Head of SEO & Content at The Telegraph, present at BrightonSEO 2019 talked more about the connection between SEO and UX:

Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

4. Google Search Quality Rating Guidelines Utility – Improve Google’s Search Algorithm

There are some Page Quality Rating FAQs that point out some important characteristics of high-quality content, such as:

deliver original information;

describe the topic thoroughly;

offer insights and additional interesting discoveries based on studies or personal research;

write a descriptive title to represent the content well;

avoid exaggerating titles and fake news;

provide trust and show your content is a reliable source of information, using expert opinions;

check for facts to see if your content doesn’t share misleading information;

verify spelling and correct language style;

ads don’t interfere with the main content or interstitials block the user see the main content;

it isn’t mass-produced content;

it is mobile friendly;

Checking all of these elements will provide a poof vest against Google’s algorithm updates.

— Grant Simmons (@simmonet) October 10, 2019

— Marie Haynes (@Marie_Haynes) October 10, 2019

Don’t write something that’s been written before, without bringing any additional value or new information.

In this case, you’re not thinking of the user’s best interest but yours, and it’s selfish, irrelevant and useless.

it is created without adequate time, effort, expertise, or talent/skill;

the content doesn’t correspond to the title and does not achieve the purpose;

the title has no call to action, nor does it represent the main content;

it has irrelevant exaggerated or shocking titles;

a small amount of content with no additional value, such as writing just a few paragraphs on a broad topic;

pages with interstitials and ads that are blocking the user to see the content they came for;

it contains disturbing images, such as sexually suggestive images on non-porn related pages;

pages with mixed content that are not safe for the user;

malicious or financially fraudulent pages that shatter the trust of users and are harmful;

the company doesn’t have contact information, email address o social media accounts, or shares anything to make it a trusted company;

pages that potentially spread hate;

pages that misinform users;

content that is inaccessible on hacked websites and spammy pages;

auto-generated or scraped content and other forms of content generated through black hat techniques.

Below you can see some example of low-quality content:

The post What Google Wants You to Know about Its Algorithm Updates appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

from Marketing https://cognitiveseo.com/blog/23319/google-algorithm-updates/ via http://www.rssmix.com/

0 notes

wjwilliams29 · 4 years

Text

What Google Wants You to Know about Its Algorithm Updates

The Search Quality Guideline is the tool all websites should comply with. After a thorough analysis, here’s what you should know about Google’s Algorithm Updates to deliver proper content:

Google’s Algorithm Updates Purpose – Improve the Search

Google’s Main Focus – Quality Content

Google’s Most Important Ranking Factor – The User

Google Search Quality Rating Guidelines Utility – Improve Google’s Search Algorithm

1. Google’s Algorithm Updates Purpose – Improve the Search

— Google SearchLiaison (@searchliaison) March 13, 2019

2. Google’s Main Focus – Quality Content

The way Google search looked a few years ago has changed tremendously, including its appearance, the analyzed intent behind the searches, the way results are pulled out.

Garry Illyes, on the other side, tweeted multiple times saying how important it is to have quality content.

3. Google’s Most Important Ranking Factor – The User

Yes, site quality is important and all Google wants is to deliver it to serve a user’s needs. So, isn’t really the user who dictates the way pages are valued in search?

Moreover, the results pulled out in SERP are influenced by location, interests, previous searches, language. So isn’t really the users that generate a set of results based on history?

This topic was fleshed out on the SEO Growth Hacks Facebook Group by one of our colleagues.

Searching for moving furniture services in Germany

Searching for moving furniture services in Romania

Understanding Google and serving the user is a winning recipe.

Michelle Wilding, Head of SEO & Content at The Telegraph, present at BrightonSEO 2019 talked more about the connection between SEO and UX:

Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?

4. Google Search Quality Rating Guidelines Utility – Improve Google’s Search Algorithm

There are some Page Quality Rating FAQs that point out some important characteristics of high-quality content, such as:

deliver original information;

describe the topic thoroughly;

offer insights and additional interesting discoveries based on studies or personal research;

write a descriptive title to represent the content well;

avoid exaggerating titles and fake news;

provide trust and show your content is a reliable source of information, using expert opinions;

check for facts to see if your content doesn’t share misleading information;

verify spelling and correct language style;

ads don’t interfere with the main content or interstitials block the user see the main content;

it isn’t mass-produced content;

it is mobile friendly;

Checking all of these elements will provide a poof vest against Google’s algorithm updates.

— Grant Simmons (@simmonet) October 10, 2019

— Marie Haynes (@Marie_Haynes) October 10, 2019

Don’t write something that’s been written before, without bringing any additional value or new information.

In this case, you’re not thinking of the user’s best interest but yours, and it’s selfish, irrelevant and useless.

it is created without adequate time, effort, expertise, or talent/skill;

the content doesn’t correspond to the title and does not achieve the purpose;

the title has no call to action, nor does it represent the main content;

it has irrelevant exaggerated or shocking titles;

a small amount of content with no additional value, such as writing just a few paragraphs on a broad topic;

pages with interstitials and ads that are blocking the user to see the content they came for;

it contains disturbing images, such as sexually suggestive images on non-porn related pages;

pages with mixed content that are not safe for the user;

malicious or financially fraudulent pages that shatter the trust of users and are harmful;

the company doesn’t have contact information, email address o social media accounts, or shares anything to make it a trusted company;

pages that potentially spread hate;

pages that misinform users;

content that is inaccessible on hacked websites and spammy pages;

auto-generated or scraped content and other forms of content generated through black hat techniques.

Below you can see some example of low-quality content:

The post What Google Wants You to Know about Its Algorithm Updates appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

0 notes