#also fellow Clark Enjoyer rest assured i'm going to draw him for his birthday later this month!!!! my beloved big blue boy scout...

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Could you explain the hipster Vs fandom war. I've been on here for like four years and I never knew that existed lol and btw I really really love your art and you are one my biggest inspos for how I imagine and draw my Clark.

i'm not sure i can explain it in a way that makes sense, and certainly not in a way that makes you say "i understand why this was such a big deal", but gl'bgolyb knows i can try.

first, let me take you on a sensory experience... picture in your mind the following things... skinny jeans... nerd glasses... a weirdly dapper fashion sense in a time where everything is baggy and neon... boom, you have 2010-2014 online tumblr hipster culture. and also 70s elvis costello, oddly enough.

although admittedly i don't know his stance on pumpkin spice lattes.

anyway. now that that's burned into your brain, consider a significant population of this exact type of person that has already been well-established on this microblogging platform around the turn of the decade. tumblr doesn't really have an app yet because smartphones haven't taken over everyone's life yet, and online fandom culture is still largely dominated by deviantart as the main "fandom hub". most people, myself included, are getting their main meme fixes from facebook (which your parents were not yet on) or the icanhazcheezburger image-aggregator network. THEN EVERYTHING CHANGED WHEN THE FANDOM NATION ATTACKED.

somehow, a huge crowd of people who considered their favorite books/movies/games to be core personality traits began to set up shop on this fair slate-blue isle. i number myself among this crowd, having been lured here by google-image-searching for miscellaneous fanart in 2011. the "old guard" largely belongs to, and continuously attracts new bloggers within, a burgeoning subculture that 100% defines itself by bucking popular trends and social expectations... whether or not this is actually accomplished by purchasing beverages from starbucks and putting old film filters on every photo, i cannot say.

you may be seeing an issue already arising: hey, if the hipsters hate everything that's popular and gatekeep all their interests, and the fandom bloggers are obsessed with extremely popular franchises and are hell-bent making them even more popular, isn't that going to cause a little friction?

well, yes. it caused a fuck ton of friction. a division arose early on between "the fandom side of tumblr" and "the hipster side of tumblr." some people, like myself, played both sides. others abstained from the rigid dichotomy and considered themselves to be on another "side," like the science side of tumblr, known for explaining relatively straightforward STEM concepts in large essays that began with something like "listen up fuckers."

ahhh, unfriendable. such a narrow little window in time where cheezburger sites and facebook had equal sway in the online zeitgeist.

interestingly, as someone who trawled a LOT of aesthetic tags, the most popular of which was simply #aesthetic (it was shockingly consistent in there), i never actually saw hipster bloggers complaining about fandom bloggers. it was always the other way around, with fandom bloggers bragging about how much they're freaking out the squares to get cool points with other fandom bloggers, all while never actually engaging with the hipster bloggers because their tags rarely overlapped.

hi, marge! we're freaking out the hipsters!

regardless of whether there was any material reality to it, or if it was simply a Minitrue level of entirely fictional warfare, this concept entrenched itself into the fandom bloggers, likely as a way to still feel "edgy" and unique while, again, obsessing over extremely popular and mainstream things like doctor who, pokemon, avatar the last airbender, the brand-new mcu, and other decidedly non-counterculture media. even with things it felt like no one irl had heard of, like hetalia and homestuck, those were online juggernauts nonetheless, the former of which had dominated deviantart for years and the latter of which prompted hotels and convention centers across the world to implement very strict rules about unsealed body paint. people treated fandoms like they were some sort of exclusive country club with membership fees and a dress code. and dunking on hipsters became an entire genre of Fake Internet Story, which were already pervasive on this website.

what's the point of being in a clique if there's no outgroup to flex on? #swag

this whole phenomenon ran concurrently, even symbiotically, with other tumblrisms like "tumblr university" and those horrendous "not like other girls" memes...

which means, of course, it was absolutely dead in the fucking water once DashCon happened in 2014. i don't need to tell you what happened at DashCon (there's a million essays and videos about it if you're one of today's lucky ten thousand who's never heard of it), but all across the fandom side of tumblr, it felt like finding out your parents lied about santa claus. turns out the fandoms you're in don't actually say anything about who you are as a person, a bunch of tumblrinas can't just will a fully functional micronation into existence just by wearing tacky merchandise in a public venue, and magic probably isn't real.

i wish i had some grand way to end this story, but really the moral is the same as it ever was: online drama is eternal, inescapable, and completely fucking worthless. if you only post to get mad at shit, especially if you're just making up a guy to get mad at, cut that out. touch grass. look at images of cats. i don't remember any of the enemies i made from this era, but i fondly remember all the friends, and i'm richer for making those positive connections. that's all for today's episode of Tumblr History with Toothpaste Face... remember to tip your waitress and stay minty.

#also fellow Clark Enjoyer rest assured i'm going to draw him for his birthday later this month!!!! my beloved big blue boy scout... #shebbz shoutz #shebbz editz #tumblr #tumblr history #tumblr culture #ask