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joannaofportugal · 4 years

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JOANNA DE BRAGANZA / / CHALLENGE 004

eleven tests completed & eleven explainations wrote out.

SOUL TYPE TEST | the sage

A Sage soul is one whose role in life is collective expression, communicating big ideas with as many as possible. Natural extraverts, playful expression is fundamental to the Sage’s nature, though they are more adept at entertaining an audience than in coming up with original ideas. They are born attention-seekers, very much at home in front of an audience, taking centre stage. The bigger the audience the better, but any audience will do. The natural goal of any Sage is to express the highs and lows of life for all to see, sharing lifes lessons in an appealing way to create shared understanding. All soul types can manifest positively or negatively in any given moment, as the individual chooses. When manifesting negatively, Sages lapse into ORATION, i.e. hogging the spotlight, loving the sound of their own voice. The positive manifestation is COMMUNICATION, being on the same wavelength as the audience. Famous Sages include Mae West, Oscar Wilde, Bill Clinton, Jim Carrey

NOTE: reading through the soul type was very on-par with joanna’s very person, i would class her as a YOUNG SAGE who chases fame as nowdays celebraties do. she hogs the spotlight, the loves the sound of her own voice - what else could she be?

MBTI TEST : entp-a ( the debater )

The Debater personality type is the ultimate devil’s advocate, thriving on the process of shredding arguments and beliefs and letting the ribbons drift in the wind for all to see. Debaters don’t do this because they are trying to achieve some deeper purpose or strategic goal, but for the simple reason that it’s fun. No one loves the process of mental sparring more than Debaters, as it gives them a chance to exercise their effortlessly quick wit, broad accumulated knowledge base, and capacity for connecting disparate ideas to prove their points.

NOTE: i was surprised, i thought her mbti would come out as something a little more dramatic rather than chasing knowledge or logic in it’s most intense form. i’m not too agreeing with the result, but maybe i can use this information to strengthen her person - and i like the ‘devil’s advocate’ side to it.

CREEPIEST THING ABOUT YOU TEST: your possessiveness is really uncomfortable

It’s obvious to everyone around you that you feel the need to keep everything just the way you like it, and that insistence often borders on obsession. Your persistence, materialism, and sentimentality can prevent you from ever letting things go, and the more you care about them, the more stubbornly you defend your right to own them forever. Sorry to say, but there are some things, like memories and loved ones, you simply can’t own, and trying to stake your claim over them just makes you seem unbalanced and creepy. It probably wouldn’t hurt to quit being such a hoarder, too - none of your guests enjoy trying to find a seat in a room piled high with reminders of everything you refuse to let die.

NOTE: this is quite onbrand but wouldn’t be the creepiest thing to me when it comes to joanna - though she is posessive i don’t agree that it’s overwhelmingly disgusting.. i’d say it’s her rudest, or need to be right all the time.

TEMPERAMENTS TEST: sanguine 23/24 choleric 18/24 melancholic 05/24 phlegmatic 05/24

Your temperament is sanguine. The sanguine temperament is fundamentally spontaneous and pleasure-seeking; sanguine people are sociable and charismatic. They tend to enjoy social gatherings, making new friends and tend to be boisterous. They are usually quite creative and often daydream. However, some alone time is crucial for those of this temperament. Sanguine can also mean sensitive, compassionate and thoughtful. Sanguine personalities generally struggle with following tasks all the way through, are chronically late, and tend to be forgetful and sometimes a little sarcastic. Often, when they pursue a new hobby, they lose interest as soon as it ceases to be engaging or fun. They are very much people persons. They are talkative and not shy. Sanguines generally have an almost shameless nature, certain that what they are doing is right. They have no lack of confidence.

NOTE: this is a much easier answer for me to digest, though joanna isn’t evil she certaily has a rudness that can come across as evil to some people - or perhaps she truly is just a bully. and the last quote, ‘they havae no last of confidence’ is right on the target! though of course, as a young girl there may be bouts of insecurity.. which may evolve into humility or down-right foolery.

LAWFUL ALIGNMENT TEST: chaotic neutral

A chaotic neutral character follows his whims. He is an individualist first and last. He values his own liberty but doesn't strive to protect others' freedom. He avoids authority, resents restrictions, and challenges traditions. A chaotic neutral character does not intentionally disrupt organizations as part of a campaign of anarchy. To do so, he would have to be motivated either by good (and a desire to liberate others) or evil (and a desire to make those different from himself suffer). A chaotic neutral character may be unpredictable, but his behavior is not totally random. He is not as likely to jump off a bridge as to cross it.

NOTE: in terms of alignment i think this is the safest option to describe joanna, she is no hero but she is no villain either.. she looks out for herself more than anthing else, though most choices come at random and at various paces.

GREEK DIETY TEST: poseidon

He was god of the Sea and other waters; of earthquakes; and of horses. In pre-Olympian Bronze Age Greece, he was venerated as a chief deity at Pylos and Thebes. Poseidon was protector of seafarers, and of many Hellenic cities and colonies. He is noble and powerful, and is recognized as a figure of leadership.

NOTE: like what happened when i took the same quiz for marius, i lost my first results. my first was aphrodite, which i didn’t necessarily agree with - then came poseidon. i’m happier with this result because poseidon was such a crass and awful man who made hell a lot worse than hades ever could’ve - he killed many whilst at sea, and in my opinion, was one of the most powerful gods of greek mythology.

ENNEAGRAM TEST: type 7 / 7w8 ( the enthusiast )

People of this personality type are essentially concerned that their lives be an exciting adventure. Sevens are future oriented, restless people who are generally convinced that something better is just around the corner. They are quick thinkers who have a great deal of energy and who make lots of plans. They tend to be extroverted, multi-talented, creative and open minded. They are enthusiasts who enjoy the pleasures of the senses and who don't believe in any form of self-denial.

NOTE: she is certainly a pleasure seeker and planner for distraction and i think this is the closest i’d get to describing joanna though i wouldn’t call her creative due to the fact that she has little skill to anything!

SEXUALITY TEST: 40% heterosexual 30% bisexual 20% asexual 10% homosexual

this needs no description though i will write that of course she hasn’t had sex with anyone yet due to her position? it would be wrong for her to do that as a princess and thus has not experimented with anyone either than taking a few kisses from princes and noblemen. also, she has yet to be awoken to the sense that being attracted to girls is normal, so this quiz is entirely random to the point that it’s made for modern day human beings, not ones from 1455.

POKEMON TEST: flying type

The Flying type is all about the self. You possess traits that are often sought-after: Confidence, self-respect, and bravery radiate from your being. You are a very self-aware individual, and that knowledge can be employed to great use both alone and socially. Remember, however, to not get too big of a head, Flying-type: Your confidence is good, but empathy is better. Often, you may find yourself at the whimsy of society. You are honorable, but also constantly worried about your self-image remaining pristine. If you allow yourself to become too wrapped up in what others think of you, you may become too flighty and scattered for your own good. Remember to relax, and let your spirit soar!

NOTE: though i find it hard to relate joanna to a pokemon the description is pretty good and i can fit joanna into it - though i’d rather see her as a spoilt and messy jigglypuff.

TEA TYPE: hibiscus tea

You’re a *lot*. But that’s not a bad thing! You’re unafraid to take up space and make your voice heard. You love being the center of attention and are willing to cause a scene to swivel the spotlight toward you. You’ve got a sharp tongue (you’ve probably been called sassy at least once in your life) and you can use that for good or evil. Your tartness might not be for everyone, but those who get you love your larger-than-life presence.

NOTE: once again it’s pretty lose to joanna’s character and i particaly like the line ‘your tartness might not be for everyone’

BIG FIVE PERSONALITY:

of course i wasn’t going to pay for this quiz so i only have a little information to share: OPENNESS 52% CONSIENTIOUSNESS 10% EXTRAVERSION 100% AGREEABLENESS 21% NEUROTICISM 33%

NOTE: extraversion is a funny one, and i really like the look of this type of quiz but alas i’m poor and i’m not gonna spend money on a made up character!

and as i did with marius i ended up making a birth chat for her, who was born 29th may, 1438 at 17:39am.

#ofc i put too much time into this lmao #crhs.challenge #// seja a princesa vermelha ou morra ! ( JOANNA BRAGANZA )

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fmprochester2017330 · 2 years

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Near Competitors - disclaimer

Doing the Market Analysis, which included creating Brand Position Graphs, locating the closest competitors, and conducting a SWOT analysis on them, was really challenging for me.

It was difficult to identify a brand that could be considered a near direct competitor. I didn't (and still don't) know of any other brand on the market with a similar particular customer, core values, or aesthetic that could compete directly with Di Petsa. It's not that the brand is extraordinary and unlike anything else we've seen; it's that the brand has discovered its niche and is so well positioned while still being a smaller label that I can't think of anything even quite analogous...

It was also hard to identify a group of competitors to compare the brand with on the Brand Positioning Graph,

Taking into account that the brand is:

Recent, still a small label. It’s positioned in the luxury market, although it has slow fashion practices. Is fresh and current, follows trends, however is quite conceptual and interdiscipliary. Works with their own fashion calender; developed their own original material tecniques and added other traditional techniques to the collections, showing the Greek heritage. It has ready to wear collection on the website, capsule collections, lifestyle products and a workshop. Works with sustainable sales strategies, there biggest audience is the made-to-order pieces, for performances, photoshoots and bridal.

Some brands that I was able to identify as perhaps direct competitors were, and I'll explain why:

Mugler, Jean Paul Gautier, and Balmain - I would say these are the most well-known luxury brand that are somehow more similar to the Di Petsa label than any other.

Alexander Mcqueen - iconic brand legacie, very conceptual, luxury

Margiela - I would only consider this one because actually Margiela’s FW20 Couture collection was called out of plagiarism of Di Petsa’s work, with a similar Wet Look design.

Nensi Dojaka - Albanian roots, London-based, namesake brand, Central Saint Martins MA graduate, Womenswear Emerging Designer, Luxury level, a lot of press and A-list celebraties wearing the brand, declared one of the freshest forces in Fashion right now, celebrates the female body in nuances of reveal and conceal with evolving dressing, everything exactly like Di Petsa. However, the aesthetic is definitly not the same. Its more sober, the colours used are darker, its classic, elegant and romantic in a different way. Overall the trend that Nensi is inserd is not the same where Di Petsa is.

Sinéad O'Dwyer - I don’t really know much about the brand, it was a friend who recommended it as a possible competition. I couldn't find out much about the brand, there isn't much press, and the website is still in construction. However, I was able to see that it is a recent RCA graduated and London based womenswear brand. By the designs you can see on the brand's Instagram I realized that, like DiPetsa, is part of the trend Body Cult - Corporeal Sculptures, which explored the way in which we perceive our body. It also uses a lot of materials technology to create its designs, like Di Petsa. Also featured in Dazed 100.

Syndical Chamber (aka Sergio Castaño Peña) - Spanish designer, based in Barcelona. Conceptual dresses, made-to-order only. His concept and aesthetic is much more darker and heavy comparing it directly to Di Petsa. However, is comparable in the way that it also has a very strong signature style, the designs and prints are also like a cult to the female body, is sexy and provocative, how is made-to-order to fit exactly how it should...Also, I found the consumer audience to be very similar.

Iris Van Herpen - Also a very well-known luxury brand, I only added it because of its practice with materials technology.

Simone Rocha - Womenswear designer, also graduated from MA at Central Saint Martins, known for her signature sense of subversive femininity, often incorporates clean colour palettes and experimental fabrics.

As a result of this struggle, in order to position my selected brand in the brand position graphs, I opted to include some of the brands picked by some of my classmates, for reasonable comparisons. Namely the ones I think are best known to the masses, such as Chloe, Acne, Blumarine, Cos, Dior, H&M, Urban Outfitters, Palace, Off-White...

#RFMP5009DigitalBranding #RFMP5008FashionFilm #market analysis #competitors

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annijadesign · 3 years

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2. How modern marketing was born? pt.2

In the 60's people started to rival against this kind of manipulation.

"There is a policemen in all our heads and he must be destroyed"

Was a phrase that they used in their protests. They physically attracted companies that made automatic weapons as well as the ones who manipulated human minds with marketing. "I want to live a life that isn't based on materialistic values and yet the whole system of government and the economy of America is based on profit, on personal greed and selfishness so that in order to be human in order to love each other and to be equal with each other and not place each other in roles, we have to destroy the kind of government that keeps us asserting our positive values of life."

Figura 1, Oil on canvas 40x50cm, 2017, ELEANOR MCCAUGHEY worn from an exibition called "There is a policemen in all our heads and he must be destroyed".

This was no success because the government released the police and national guards to stop the protesters. Because they couldn't fight the state, they decided to take a different approach. Instead of killing the policemen in the head, they wanted to get inside the mind and remove it. Start with yourself. And so the personal became political. Without changing the personal, you didn't stand a chance to win the political.

This notion nowadays also is very obvious, in my opinion. We still live in an age where the biggest change that you can make is within yourself.

They turned to the ideas of Wilhelm Reich. He was dead by then. "Esalen Institute", that was dominated by Fritz Perls, helped people to take ownership of who you are and how you act and feel. Creating ways to express themselves. Own your freedom.

They were very successful and more and more people wanted to join and do these one-weekend transformational trips. The Esalen Institute worked on social issues as well like racism. This was such a hard topic that they doidn't succseed. They even turned to nuns that acsepted this experiment trying to appear modern. After the experiment 300 nuns (more than a half of convent) broke their wows. Six months later, the convent closed the doors. All that was left was small group of nuns that were radical lesbian nuns.

In the late 60s people were very focused on searching for themselves and it had an impact on the economy. Example: students stopped buying life insurance after University because that's something a person who plans for the future does. If you live in the moment, you don't need it. That's where the

This product expresses me and who I am as an individual

was born. Before that, everything was the same for everyone. So the advertisers wanted to make new focus groups but the new expressive individualists didn't take part in them. Also, making expressive things meant making variety of them and American mass production didn't work like that. Earhart figured out a way to help people become themselves in mass groups. And do they peeled off layer after layer until they came to a recognition that everything's meaningless and that gives huge freedom because you can only create something from nothing. Be what you want to be. Earhart said that only one self matters and not the society. And so a new culture was born. The idea that people can be happy within themselves and changing the society was pointless. In 10 years from 70s to 80s this idea of having to start with yourself spread across the America. Stanford research institute of California helped the capitalism (organisations and companies) to get inside the peoples heads and give them what they want - self expression. They designed a long questionnaire that was meant to help put people in categories. People LOVED it and they had a lot of data. Now the institute made several categories for people to fit into and that gave companies a way to market their products.

Selling a lifestyle

Then this took a turn as in 1980 Ronald Reagan ran for president and was convinced by his advisors that taking in consideration the individualist groups was the way to win the election. He picked a speach that was called "let the people rule". A part from the speach "and I envision leadership in taking government off your backs and turning you loose."

This was very radical, the press and everyone else was very sceptic except for the individual people. At first some scientist didn't believe that this could work because the individualist didn't care for the government and would never vote Republican or right, but Reagans team believed it would work. And it did. That showed the power of this approach - social class, age and other democratics were not nearly as important as these new categories.

Ronald Reagan was the president who ultimately made denial of compassion respectable all because of this individualist thinking. Now caring about those in need and only about yourself. "You've worked hard for your money! You shouldn't have to feel guilty about refusing to throw it away on people who chose to be homeless and choose not to work" he said it in a way that doesn't sound harsh.

They now used focus groups for exploring the thoughts and feelings of people to invent new ranges of products, witch would allow those groups to express what they believed was their individuality. Also computers were starting to work so making small amounts of products was no longer a problem and mass production disappeared. Now there isn't a market that can fill the needs of people and there are no more definite needs.

Now there is a market based on self expression that has infinite needs in infinitely different ways.

The 4 Consumer Types where defined and are still being used today.

Mainstreamers – They seek security

Aspirers – They are chasing status

The Succeeder – They value control, they are captains of their own destiny

The Explorer – They seek experiences, risks and discovery

To learn more about this, visit this site.

Matthew Freud started to glamourase celebraties and using them es leavers of marketing in journalism. He said where you have to mention the product, how you have to talk about it, how big it should be in the pictures and the celebrities had no choice. In TV: they would put on sexy shows before serious programs that the elite thought people should watch.

In this magazine page you can see the celebrity advertising Pizza Hut in many different ways. Nowadays this would be too much and this person wouldn't be taken seriously.

When Bill Clinton was presented, he couldn't do what he had promised the public before which is cutting off their taxes and not giving anything to the pore (similar to R. Reagen). So he turned to Dick Moriss - one of the most ruthless American political strategists.

The only way to get people back was to forget the ideology and treat politics as consumer, business

"politics need to be as responsive to the whims and needs of the market place as business is. And it needs to be as sensitive to the bottom line which is profiting (or in this case Votes) as business is. Instead of treating them as targets, you treat them as owners, instead of treating them as something that you can manipulate, you treat them as something you need to learn about. You need to learn what they want and move yourself to accommodate it."

\Dick Moriss\

So they collected more data just like marketing did with questionnaires. Asking about personal feelings and little things and almost nothing about politics. Clinton took up hobbies that his voters had. Like hunting and other.

All to get re-elected. It was very successful. Clinton's people called to suburban voters about specific questions on his policies and asked their opinion. And they used it to shape the policies. He ended the welfare system.

In conclution, Edward Bernays privately didn't believe that a true democracy can be possible. He thought that humans were not to be trusted. This notion mostly came from his uncle. He thought that the masses should never have the full control of their lives and

Consumerism is the way to give the illusion of control while allowing the elite to manage the society.

This quote I found in the comment section under the last part of these series. I think it sums up what we all are thinking about this in modern terms:

Social media today is basically a 24/7 focus group about everything, all the time. A well oiled machine that not only identifies people's thoughts and feelings towards everything, but creates and manages their thoughts and feelings about everything as well. I think we've lost, folks.

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