Behind F1's Velvet Curtain
This article by Kate Wagner on her INEOS sponsored trip to the Austin GP at COTA last year was commissioned by Road and Track magazine and then taken down. Presumably because Kate has was pretty staunch in her opinions about what was essentially a paid trip.
It is exactly the kind of thing I have wanted to read about the felt experience of the money business of F1. It doesn't get into technicalities and does not produce any spreadsheets for reference. It's just, her experience of the presence of wealth in the sport.
She starts off by talking about how she has been covering cycling and NASCAR for a while now and both of those, in comparison, are scrappier sports with smaller sponsors and cheaper tickets.
What I also especially loved was how fascinated she was with the cars themselves, and how they seem like a true marvel of human engineering. She almost described the cars like these alien beasts that came into this dimension out of nowhere and were being constantly monitored and dueled with to furnish wins and glory (and shareholder value for sponsors).
I think I always had an understanding of the weird myth making surrounding F1 and the kind of media attention it attracts, but someone like Kate (who I have loved reading for a while now) putting it into perspective really made it click for me. This sport thrives off of the kind of cocoon it has built around it and understands exactly the certain exclusiveness it needs to maintain to keep the story alive.
Anyway, give it a read, especially because Road and Track is trying to bury it to not piss off sponsors.
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