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maral12944-blog · 4 years

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B2B Marketing Technology in 2021: 5 Key Focuses

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B2B Marketing Technology in 2021: 5 Key Focuses

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If the 1982 film Blade Runner and its dystopian depiction of what the world would appear like in 2019 have been correct, that is what we’d have been dwelling via final yr:

through GIPHY

Needless to say, our predictions of society’s future state, and expertise’s long-term evolution, are usually not all the time on the cash. While sure elements of Blade Runner’s imaginative and prescient may’ve been frighteningly correct, Los Angeles just isn’t but inhabited by flying vehicles or big video commercials projected onto everything of skyscrapers.

With that mentioned, right now’s entrepreneurs can far more simply stay up for 2021 — all of a sudden just a few brief months away — and make educated guesses about what the yr will maintain. Many of the advertising applied sciences that can rework enterprise and drive methods are already on the rise, if not gaining mainstream traction.

Martech 2021: 5 Trends to for B2B Marketers to Watch

Businesses and advertising departments could be going through spending restrictions and finances cuts amidst the turmoil of 2020, however advertising expertise just isn’t an space that’s broadly being affected. On the opposite, in truth: The newest Pulse Survey from ClickZ discovered that advertising expertise finances shares rose from 32% to 42% between May and late July.

Where are organizations investing, and which applied sciences will rule the roost in the approaching yr? Here are 5 evidenced tendencies I’ll be following:

1 — Content experiences are on the forefront

In ClickZ’s analysis, that is the class that was main advertising expertise’s progress right here in 2020.

“People being indoors and looking for new ways to educate themselves about the current climate and consumer content can safely be considered as one of the reasons businesses are tirelessly looking to enhance their target audiences’ experience,” wrote Kamaljeet Kalsi.

(Source)

This isn’t such a novel idea — TopRank Marketing CEO Lee Odden was amongst these preaching experiences as the way forward for content material advertising a few years in the past — however expertise is regularly bettering our capability to ship content material in methods which might be extra interactive, immersive, and impactful.

I believe again to final week’s weblog publish on storytelling, and Joseph Gordon-Levitt’s assertion that video video games provide probably the most promise on this entrance. Technology will proceed to convey extra capabilities to the desk in phrases of gamification, interactivity, and innovation.

Making content material shoppers really feel like individuals relatively than onlookers holds the important thing to heightened engagement.

2 — Facilitating a socially distant world

Will there be in-person occasions in 2021? It’s doable however doesn’t really feel very possible proper now — definitely not on the scale of annual conferences and summits we’ve come to like. As manufacturers maintain working to construct relationships with prospects and clients from a distance, expertise might want to do a lot of the heavy lifting.

We’ve already seen some nice new instruments and capabilities come up this yr in phrases of teleconferencing, live-streaming, and digital occasions. What else may emerge, with a litany of tech corporations now centering their focuses on what has all of a sudden turn out to be a ubiquitous want?

In a manner, this improvement helps to stage the enjoying area for smaller companies. While it will not be possible for a startup gross sales enablement store to prepare an enormous gathering like Dreamforce, bringing folks collectively via interactive digital occasions is a special story. In truth, this format can really make it simpler to comply with up, convert, and attribute outcomes concretely.

It’s not nearly expertise that helps have interaction clients from afar. It’s additionally about expertise that helps entrepreneurs collaborate and work collectively in distributed settings. And adopting these instruments will profit corporations and businesses long-term, as a result of the distant work pattern was already on the rise lengthy earlier than COVID struck.

In 2021, entrepreneurs will really equip themselves for the way forward for work. We’re already effectively on our manner; in line with a current survey, “companies reported that responding to the new circumstances of the pandemic accelerated their digital communications strategy by 6 years on average.”

“As brands keep working to build relationships with prospects and customers from a distance, technology will need to do much of the heavy lifting.” — Nick Nelson @NickNelsonMN Click To Tweet

three — Data privateness and cybersecurity acquire urgency

Data exploitation grew to become an enormous story after the 2016 election, and I remorse to tell you it’s prone to bubble up once more this fall. Even outdoors of that, cybersecurity has been a rising concern for a few years and turns into all of the extra pertinent as buyer information is more and more decentralized and cloud-based.

While these issues have typically fallen beneath the purview of IT in the previous, advertising must have a seat on the desk and a voice in the dialogue. Sending a convincing message that it’s protected to do enterprise together with your model — delicate information received’t be shared, misplaced, stolen, or misused — and backing it up is crucial to constructing belief in the brand new world of enterprise.

four — Simplicity and synchronicity are important

In its newest advertising expertise panorama visualization, Chief Martech charted some eight,000 completely different options in the wild. Eight thousand!

The great thing about this huge panorama is that advertising applied sciences now exist to deal with virtually any want possible. The draw back, in fact, is that the sheer quantity and vary of choices can really feel utterly overwhelming. The stability between not sufficient martech and an excessive amount of martech is a fragile one.

In the close to future, streamlining can be the secret. How are you able to carve down your tech stack to the true necessities? Which options can cowl a number of wants on your crew? How are you able to solicit a steady suggestions loop so customers are capable of overtly talk when a instrument isn’t working for them, and motion is taken quickly?

Finding the solutions to those questions will assist advertising organizations discover better effectivity and effectiveness with martech in 2021.

“The balance between not enough martech and too much martech is a delicate one.” — Nick Nelson @NickNelsonMN Click To Tweet

5 — Artificial intelligence retains rising and embedding

The buzz round advertising expertise appears to differ from month to month, with a brand new class or area of interest getting into after which exiting the highlight. One that by no means appears to lose its luster, nevertheless, is AI. This is as a result of the expertise is highly effective and endlessly relevant.

We already see AI being broadly leveraged in fashionable advertising methods — chatbots, predictive analytics, deep studying, and so forth. — however the potential stays a lot better, and I consider we’ll proceed to see it realized in the approaching yr. One threadline I’ll be maintaining a detailed eye on is formative AI, cited as a pattern driving Gartner’s hype cycle of rising applied sciences in 2020.

“Formative AI is a type of AI capable of dynamically changing to respond to a situation,” in line with Gartner. “There are a variety of types, ranging from AI that can dynamically adapt over time to technologies that can generate novel models to solve specific problems.”

How might formative AI come into play for advertising in order to drive extra customized and memorable B2B advertising experiences? Go forward and dream on it. That’s what separates us from the machines, in any case. (Or not less than one of many variations contemplated by Blade Runner and its supply materials.)

Marketing Technology Will Always Have Its Place

This chaotic yr of 2020 has served to bolster the immense worth of expertise in my day-to-day. Without having easy accessibility to talk apps, video-conferencing platforms, shared paperwork, and different digital instruments, a day in the lifetime of a content material marketer throughout the pandemic could be far more difficult and inefficient. Instead, I’m mainly capable of do my job seamlessly with out a lot disruption, aside from the dearth of seeing my coworkers’ faces IRL.

I do miss that very a lot, and for all of the discuss applied sciences to observe in 2021, I’m most eager for a return to semi-normal human interplay and bodily proximity. Up till then, and after, martech will assist us proceed to maintain audiences (and ourselves) educated, entertained, engaged and linked via the digital area.

I don’t find out about flying vehicles or skyscraper billboards, however I can say with confidence that the way forward for advertising and its applied sciences goes to look much more like 2020 than any years previous.

For extra perception into what the subsequent yr might maintain, click on over to our publish from Lane Ellis on eight Things B2B Marketers Need To Know About Reddit in 2021.

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ivisitlondon · 5 years

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iVisit.... Sci-Fi-London

UK: London, Wednesday 10th April 2019 - Today the SCI-FI-LONDON FILM FESTIVAL2019 launches its stellar 19th annual programme which will run from 15th May until 22nd May across London with eight days of amazing film, immersive experiences and more. It will showcase a fantastic lineup with 4 world film premieres, 11 UK film premieres, 11 world short premieres and 13 UK short premieres. It will host 17 features, 36 shorts and 7 VR shorts alongside its regular classic cult events such as the 48 HOUR FILM CHALLENGE and SCI-FIDO, the world’s only cosplay for dogs! Opening this year’s festival on the 15th May at the Prince Charles Cinema is the UK Premiere of PERFECT– a film that sends us tripping into a science fiction world like no other. Directed by Eddie Alcazar (KUSO) it is unclear if the young man (Garrett Wareing) has committed the horrible crime, but his mother (Abbie Cornish) sends him to a luxurious retreat full of beautiful hedonistic people for therapy. He will receive an experimental treatment to cure his ills and discover his true self. His mother has been there, but does she want to help him become ‘perfect’? Frenetic editing, soul shocking set-pieces and some eye-popping animation by Kidmograph, PERFECT alternates between calm and chaos, and picks at themes of AI, genetic engineering and esotericism. With its super-heightened visuals worthy of Gasper Noe, production design that DAZED would find hard to beat and a stunning soundtrack by Flying Lotus, this is ALTERED STATES for the iGeneration. "Steven Soderbergh presents an overwhelming sensory assault”. ScreenAnarchy

The festival’s Closing Night on the 22nd May at Stratford Picturehouse is the World Premiere of THE RIZEN: POSSESSION directed by Matt Mitchell and starring Julian Rhind-Tutt, Sarine Sofair, Adrian Edmondson and Sally Phillips. In 1955, NATO and the Allied Forces conducted secret, occult experiments in a bid to win the Arms Race. They succeeded, but what they unleashed almost tore our world apart and sent a human through a portal to somewhere very alien. This was the story of THE RIZEN, our closing night premiere in 2017. Come forward to now, and a group of urban explorers is exploring the abandoned bunker. But will they and a private military unit sent in after them, become the final pieces in a 60-year plan to reopen a door that should have stayed closed. "Violent and witty in equal amounts, this is a very British sci-fi horror." SFL

‘Join the conversation at MyFilmClub, search Clubs for ‘Sci-Fi-London Film Festival’ Download FREE on iTunes and Google Play

SCI-FIDO – THE WORLD’S, ONLY COSPLAY FOR DOGS EVENT, returns this year on Saturday 18th May outside the Prince Charles Cinema, Leicester Square, in association with DOGSTARPHOTO and ALL DOGS MATTER for the Crufts of Science fiction! Do you have a four-legged friend who likes to dress up as a sci-fi character? Or a pooch that looks like Princess Leia? Bring them along to our ‘dressed-up dog’ photo session! Augmented, virtual, enhanced, trans or multimedia – it’s ‘mixed up’. A few brands have led the way - adding a VR thing here, an AR thing there – but does it make any difference and does this usual corporate approach get to the audience in a way that makes them care? #HACKSTOCK: 5 on the 16th – 18th May at festival’s secret HQ is our answer – bringing creators, makers, disrupters, artists, musicians, hackers, developers and you together in one place to talk it, think it, do it and play with it. And it’s Free! We have every flavour of headset - from cardboard to Magic Leap and a myriad of other toys to play with.

Access to the Hackstock playground is by password only, register on the festival website for the details.

Other major Film Premiere Galas this year include the World Premiere of SHED OF THE DEAD, directed by Drew Cullingham, it’s darkly funny, gruesome and a little bit rude! Shaun of the Dead meets The Archers. Trevor (Spencer Brown) doesn’t really like gardening but has an allotment in which he spends his days avoiding his overbearing wife. Most of his time in his shed is spent painting figurines for wargames he plays with his friend, Graham (Ewen MacIntosh), both of them dreaming and arguing about their gaming alter-egos. One day, Mr Parsons, one of the other allotment tenants, knocks with a petition to have Trevor evicted as his plot is a disgrace. After what should have been a simple argument, Trevor is left with a corpse to hide. Unfortunately, this untimely accident coincides with the Zombie Apocalypse and Mr Parsons' return is just the start of Trevor's problems. More pressing is whether or not he should try and save his wife (Lauren Socha) and her beautiful best friend (Emily Booth), who both he and Graham have a thing for... The film also features a little BDSM fun provided by Michael Berryman. Celebrating its World Premiere, AFTER WE LEAVE is a brilliant début for director Aleem Hossain, a vibrant script, satisfying special effects and outstanding performances – the type of film this festival searches for every year. Near future, Los Angeles is a bleak place: permanent recession, water shortages, and rising crime. Six years ago, Jack abandoned his wife and vanished. Now he's back because before he left, they'd applied for a visa to immigrate to a better life on an off-world colony. The permit has finally come through, but there's a catch: it's a couple’s visa, and Jack cannot leave Earth without his wife. Is Jack back because he wants to make things right or because he needs his wife so he can use this "lottery ticket" to a better life? Another World Premiere is THE TANGLE, a brilliant sci-fi noir written and directed by Christopher Soren Kelly and stars Jessica Graham (Crazy Bitches) and Nicole Da Silva(Wentworth) In the near future, the TANGLE, an AI with airborne nanotech, connects the world. The Tangle is benevolent; it has stopped crime, keeps us well and safe. But to make sure it never turns rogue a government agency watches over them from within technology safe rooms, locations impermeable to the nanobots that make up the Tangle. When field agent Margot Foster is found dead in one of these rooms, the agency needs to investigate the first murder in years. Also having its world premiere is ZOO-HEAD, directed by Navin Dev. With the aesthetic of TRAINSPOTTING and the weirdness of GROUNDHOG DAY, this is a strong debut from Dev, with great performances and awesome techno soundtrack to boot. Charlie is a zoo-head, a slang term given to junkies addicted to a powerful hallucinogenic that has memory munching side-effects. Squatting in a foetid apartment and existing on benefits, Charlie is a mess, and it is about to get worse. The Social Service is forcing the long-term unemployed to under-go radically experimental treatment to get them ‘normalised’; the only danger would be to zoo-heads. Charlie gets called in and lies about his situation, and so begins his treatment.

UK Premieres include: FONOTUNE: AN ELECTRIC FAIRYTALE Dir: Fint, 2018, Japan/Germany, 74mins, Japanese/German (English subtitles). The world will end soon, so what to do? Outside of time, a teen hooker, lo-fi cowboy and a mute drifter cross the white desert to experience the final performance of the mysterious rockstar hero. This visually stunning work MUST be seen on the big screen. Its soundtrack will leave you humming and tapping for days to come, and its beautiful production design burns your brain. The film stars Kiki Sukezane (Westworld) and features performances by Guitar Wolf Seiji and Stereo Total.

"Is it daft punk? Is it THX? No, it is FONOTUNE, and you will never forget it." SFL

ALIEN ADDICTION Dir: Shae Sterling, 2018, New Zealand, 90mins, English. New Zealand is beautiful, and often we only see the ‘Lord of the Rings’ landscapes and not the everyday life of your average stoner. Riko (Jimi Jackson) lives in a small town in the middle of nowhere (Waikato, New Zealand). Life was pretty normal until two aliens crash-landed near Riko’s house. He welcomes the aliens, and together they develop an intergalactic relationship of epic proportions.

"Raw and real as Peter Jackson's "Bad Taste", more bro' than Taika Waititi's "Boy", and up there with Kevin Smith's "Clerks" as a debut indie film. Garth Bray, Amazon" SFL

AXCELLERATOR Dir: David Giancola, 2019, 93mins, USA Dane (RYAN WESEN) was going to steal one last car before he quit forever, but is disturbed by Tomas, an inventor being chased by the police, the F.B.I., and the C.I.A. Trapped in the manic crossfire, Tomas passes a device to Dane, who is teleported miles away into the arms of Kate (LAURA JAMES, S*W*A*T). She could be the girl of his dreams except for the global conspiracy he has just embroiled her in. The FBI’s Ray Moritz (MAXWELL CAULFIELD, Grease 2) wants to destroy it, Amanda Graham (SEAN YOUNG, Blade Runner) wants it for the C.I.A., and rogue agent Sy Devol (JOHN JAMES, Dynasty) has his sinister plans. Sy unleashes his brutal assassin, Brink (SAM J. JONES, Flash Gordon) who leaves a trail of corpses behind him while pursuing the ‘Axcellerator’ device. To stay alive, Dane and Kate must discover the Axcellerator’s secret. An exhilarating rollercoaster ride reminiscent of 80s blockbusters – a classic, fun action thriller.

John James is confirmed to attend, others TBA.

AFTER THE LETHARGY Dir: Marc Carrete, 2018, 82mins, SPAIN Sara, a journalist with a keen interest in UFOs, receives a video from a paranormal researcher, talking about a hotspot for landings and sightings. She travels to the forest to meet the researcher and meets the park ranger who tells her of a dark character who lives alone deep in the woods and the abandoned retreat. Soon she discovers the truth about the UFo sightings and must fight for her life.

"All-out monster, promising a mesmerising mix of terror and adventure" Bloody Disgusting "Takes hybridisation to extremely graphic proportions' Dread Central

"Old school sci-fi horror at its finest, great twists and turns, seat of the pants thrills and some truly gross-out moments." SFL

THE FINAL LAND Dir: Marcel Barion, 2019, 113mins, Germany, German (English subtitles) Across the bleak wilderness, the prisoner has escaped, looking for a rumoured ship that might get him off-world. One of his pursuers discovers him aboard the craft and instead of turning him in declares he also wants a way out and together they fly away. But who built the ship and where did it come from, more importantly, where are the crew? As they try to answer these questions, they hear a strange signal and obsessing on its origin head toward it. This feature debut by Barion is a testament to what performance and pragmatic use of resources can achieve. At times it feels like ALIEN, at others like 2001: A SPACE ODYSSEY.

"An outstanding science fiction story that never once reveals a low budget." SFL

LAST SUNRISE Dir: Wen Ren, 2018, 104mins, China, Mandarin (English subtitles) In a future reliant on solar energy, the world falls into chaos after the sun disappears, the skies are lit only by the stars and the temperature is rapidly dropping; eventually, oxygen on Earth will be exhausted. Yang, a reclusive astronomer, and Mu, a neighbour he hardly knows, must find their way to a supposed sanctuary located in District Four. Ren’s debut film has a unique take on end of days stories with spectacularly realised special effects showing how different our world, and everything that we take for granted in it, would look in the absence of the Sun.

"It is fantastic to see China producing high concept and stylish indie sci-fi, don’t miss this one." SFL

MAJIC Dir: Erin Berry, 2019, 82mins, CANADA Bernwood (Paula Brancati, Slashers) is an anti-conspiracy video blogger. She spends all her time debunking conspiracy theory until she gets a note from an old man claiming to have worked for the legendary Majestic-12 (aka majic), a secret US spy agency, created after the UFO incident at Roswell, New Mexico in 1947. So begins her trip down the rabbit hole looking for answers as reality as she seems to know it is unravelling.

"Sitting squarely in X-files territory and plays brilliantly with alternate realities and what we perceive to be real" SFL

UK premiere (stranger > fiction doc strand) ARTIST DEPICTION Dir: Brett Ryan Bonowicz, 2018, USA, 82mins, English. Conceptual artists Don Davis, Charles Lindsay, and Rick Guidice have helped bring NASA projects to life. Their incredible pioneering artwork, which helped define the aesthetics of futurism and space travel, is ubiquitous; and yet these artists have always been hidden behind the scenes until now. The second documentary that Bonowicz has had at the festival, last year we screened CLOSER THAN WE THINK about conceptual artist Arthur Radebaugh. Again, Bonowicz delivers a love-letter to concept art and design.

If you’ve got an eye on the future, then learn about those who’ve helped shape it. SFL

CHASING EINSTEIN (stranger > fiction doc strand) Dir: Timothy Wheeler and Steve Brown, 2019, 81mins, USA Einstein's vision of gravity has shaped our understanding of the universe for the 100 years since Eddington confirmed his theory in 1919. Nobody has succeeded in challenging Einstein's theory despite its startling conclusion that the vast majority of gravity must be caused by an invisible form of ‘matter’ that has yet to be detected. The search for this missing "Dark Matter" will either confirm Einstein or disrupt a century of physics. Following leading scientists including Nobel Laureates on the brink of paradigm-shifting discoveries, CHASING EINSTEIN travels behind the scenes of some of the most extraordinary experiments ever created to probe the mysteries of the dark universe (LIGO, CERN, XENON 1T). Will Einstein stand the test of time, or will a controversial new theory change the way that we see the universe?

Finally, we are delighted to have the London Premiere of LUCID, directed by Adam Morse, 2018, 86mins, UK A young man practices an experimental form of therapy after his enigmatic neighbour offers to help him overcome social anxiety and win the girl of his dreams. Isolated in a big city with no friends, young Zel simultaneously fears and craves intimacy. He has a pitiful obsession with a dancer called Jasmine and is caught spying on her by an eccentric neighbour Elliot (Billy Zane) who offers to help him win her heart. Lust leads Zel on an intense subliminal adventure as Elliot teaches him how lucid dreaming can be used to practice the art of seduction but will Zel be able to charm Jasmine in reality? This thought-provoking film, with great cinematography and luscious production design, will stay with you for a long time.

We will have the main cast and director in attendance for a Q&A. https://youtu.be/qTjBWxhletQ

For the full line up visit the website: sci-fi-london.com #SFL19

#SFL #Sci Fi London #Prince Charles Cinema #SFL19

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