#Small business marketing | Explore Tumblr Posts and Blogs

netherworldpost · 10 months

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With the various rumors and releases of Tumblr possibly changing how they do things... (gestures to the vague rumor mill)...

Zines.

I really think we as Folks Who Make Things and Folks Who Like Art Writing Poetry Music Comics Other Things need to explore zines. And I mean ZINES. Nothing glossy. Nothing fancy.

Very. Cheap. Zines.

I've been threatening mentioning I was going to create a guide on how I'm going to approach this -- and I'm going to -- but I am also realizing in the writing I Do Things Highfalutin because I am who I am + had a career in graphic design.

Let's talk about how you can make a zine very cheaply and very pretty.

STEP ONE: SUPPLIES

Very bright paper. I like "Astrobrights" because they are absurdly bright. Here is a link in a store I like. I buy a lot of paper and envelopes from them. You can generally find Astrobrights in big box office stores. It prints on laser printers and ink jet and photocopiers.

Very bright envelopes. What's that? Astrobrights has envelopes?! AM I SOLVING PROBLEMS let's not get ahead of ourselves.

Letter paper is 8.5" x 11" and is the most common size in the united states (overseas folk will have to use this advice with a grain o'sea salt and search yer own waters).

A9 envelopes are a letter sheet folded in half.

A2 envelopes are a letter sheet folded in half, then folded in half.

#10 envelopes are your common long envelopes, letter paper folded in thirds.

Pick the size you like.

If you want to get big and fancy, Tabloid is 17" x 11" -- so double a letter sheet. This gets tricky to work with but is neat in sizing.

STEP TWO: ZINE CONTENT

Do you know how to use InDesign or similar program? Use that.

No? Use Google Docs or Word or whatever other program and ramble.

Want something special? Write out some or part with a sharpee or pen.

Mix and match both.

If you are feeling fancy, design it like a booklet -- mock up a sheet of blank paper as if it were a brochure. If not, just design it straight up and down like a letter. There are no zine laws.

STEP THREE: ZINE PRINTING

Print at home on your home printer.

Don't have a printer at home? Print it at work (don't get fired)

Can't? Your local library may be able to help.

You need 1 copy on white paper.

FedEx Office has photocopiers. Your local library may too. Or your job.

Print 1 copy of your zine on white paper and then photocopy the rest onto colorful paper (or white paper, it be yer zine seadog).

Or print everything on the color paper if you have access to free printing, that's fine too.

The photocopy setup is purely "printing tends to cost more than photocopying."

If you want to slash prices, print 2 per sheet and have FedEx office cut them for you, this will cost $1 - $5 depending on how many sheets you are dealing with. This is for when you're doing a LOT of zines at once.

Or use their manual paper cutter yourself for free.

STEP FOUR: ZINE STAPLING

"Long reach stapler" is what I recommend. There are a few varieties. They tend to be $20 - $30.

Or just use 1 sheet!

STEP FOUR: ZINE POSTAGE

A single first class stamp for 1-2 pages. If you get up to 3+, go to the post office and ask them to weigh a comp you have assembled.

This is a guideline.

It's a really good idea to check at least once how much your zine weighs just in general. Post offices have scales. And are pretty. And have stamps.

OKAY ENOUGH LUSTING FOR THE POST OFFICE FROM THE GHOTS POST OFFICE BLOG BACK TO WORK

STEP FIVE: ZINE MAILING

This is actually the most difficult part. Label printers exist with various costs -- if you're starting out? Go with printable labels.

Your office supply shop will have them and they'll have templates you can drop in the customer addresses.

Save yourself time by using this label as the thing that seals the envelope -- don't lick envelopes.

A key tenet to staying in business is constantly reviewing physical (and mental) labor and stressors and reducing them as much as possible.

Return address labels are intensely cheap in literally every online printer, google "return address labels." Make sure you have this because at least a few of your shipments will come back to you.

STEP SIX: ZINE PRICING

Okay here is where we get uncomfortable because we're talkin' coins.

Prices are based on above links. You can get whatever paper you want, so this is guidelines. All numbers rounded up.

Payment processing ($0.30) + $0.05 sheet + $0.15 envelope + $0.66 first class postage = $1.16 base cost

$1.16 + 2.9% of $1.16 payment processing = $1.20

Plus taxes. I'm not getting into tax figures YOU DO THAT (just say 30% for easy math, this is not saying "your taxes are 30% or that mine are" I am saying "I am going to factor 30% for this equation to complete this guide".)

I did not include the mailing label (it will be $0.01 - $0.05 depending on how fancy and how many you buy) because you have the option to just write things and also it fits into the rounding of the above.

If you use Patreon, include your fees. Probably replace the above processing fees with your patreon processing... fees? I don't use patreon I don't know how it works.

Retail option 01: $1.50 - 1.20 = $0.80 gross - 30% = $0.09 / net / zine.

Retail option 02: $2 - 1.20 = $0.80 gross - 30% = $0.56 / net / zine.

Retail option 03: $3 - 1.20 = $1.80 gross - 30% = $1.26 / net / zine.

Should it be $1.50? Should it be $3.00? MORE? LESS?! That is for you to decide. Base it on what your zine contains, how long it takes you to write/draw/etc. it and how you want your flow to be.

STEP SEVEN: ZINE FREQUENCY

When my shop launches, it'll have a zine once a month. We are going to offer a subscription option + a "I just want 1" option.

You can do a zine monthly, or every few months, or whatever.

Keep in mind that the purpose of doing this is to break the dependency on social media marketing.

KEEP IN MIND AS AN AUDIENCE MEMBER TO A CREATOR YOU LIKE THAT THEY ARE DOING THIS TO BREAK THEIR DEPENDENCY ON SOCIAL MEDIA MARKETING.

If you have a lot of energy and an audience that comes to your shop a lot? Consider doing a zine monthly.

If you do not have a lot of energy and/or your audience is tapped for cash frequently? Considering doing 1 zine per season.

Consider 2 zines a year if that works better for you!

NO RULES ONLY JOY

Not sure? Experiment! Be upfront! "This is new. I'm figuring this out. Billionaires are tinkering with these things and we gotta figure something else out."

BONUS STEP: NETHERWORLDPOST.COM

so hi I'm atty and I'm your loud long rambler today

Netherworld Post Office used to be @evilsupplyco and now we are rebranding in prep of relaunching. Same person behind the rambles and comics, new name with a more focus (mail instead of mail + seemingly everything else in experiment)

if you enjoyed this ramble and/or like ghosts, monsters, witches, mermaids, and fun stories and projects focused on cozy Halloween, you may like us when we finish the rebranding and relaunching in autumn 2023.

email sign up (the zine will come when we are open)

WHETHER YOU JOIN MY LIST OR NOT

I really, really, really hope you consider doing a regular, or irregular, zine. Something outside of email, something outside of social media, something that connects I MADE A WEIRD THING and the people who say I LOVE THIS WEIRD THING YOU MADE.

The walls are closing in on free social media as a platform for people who make weird things to build audiences for free or very cheap.

And with that...

netherworldpost.com as one final hat pass

good luck folks

thanks for listenin' to the ol' ghost

#small business #small business marketing #small business fun #zines #zine #making zines

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rabiulbasar · 5 months

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good morning. every body.

#books #small business marketing #english literature #reading

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accountsend · 11 months

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How can AccountSend.com increase your sales, lead generation and business development efforts?

Article by Jonathan Bomser | CEO | AccountSend.com

AccountSend.com is a powerful tool that can help businesses increase their sales, lead generation, and business development efforts. With 30 Million B2B decision maker contact email addresses, phone numbers , job titles, locations and other info, AccountSend is a must have for any B2B lead generation and sales efforts.

Here are some ways in which AccountSend.com can benefit your business:

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Customizable Templates: AccountSend.com offers customizable templates for outreach campaigns, allowing businesses to create professional-looking emails and other marketing materials quickly and easily. This can help save time and increase efficiency in the sales and marketing process.

Overall, AccountSend.com can be a valuable tool for businesses looking to increase their sales, lead generation, and business development efforts. By providing access to a comprehensive database of decision-makers, personalized messaging, seamless integration, real-time analytics, and customizable templates, businesses can optimize their outreach campaigns and improve their chances of success.

#B2B #Decision makers #Lead generation #Sales outreach #Email marketing #Marketing #Market segmentation #CRM integration #Small business marketing #sales leads #leads database #b2b lead generation database #Sales pipeline #Marketing strategy #B2B data providers #business to business sales leads #best b2b leads #b2b business leads #Youtube

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newscakra · 1 year

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7 Step Plan To Get Going With Networking

7 Step Plan To Get Going With Networking – Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they…

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#marketing ideas #marketing strategy #marketing tips #small business marketing

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mikefredroberts · 2 years

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Make Money On Line From Home

On the internet, not all jobs are good. 🤔 You have to know how to differentiate those that are profitable from those that are not. It is also important to know if you have to invest first or not.

In the link of my Bio you will get more information!

Credits: @lukeisshorts

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indiancreativity · 6 days

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fiza2220 · 15 days

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238ent · 3 months

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Will SEO Work For My Small Business?

On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with HTX internet marketing, here are some proven claims that SEO works for small business:

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We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.

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crazyenthusiastkryptonite · 3 months

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Mlm, Promoting & Web 2 Merge - Are You Ready?

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mysticalbelieverprincess · 3 months

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netherworldpost · 6 months

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"Say, your advertising your project's existence was just a little zine, wasn't he?"

I will never advocate being anything less than professional with Staff. Raging user at social media network is not effective or good for anyone.

A(n alleged) decrease of commitment on their part to a platform I am committed to is not a comfortable position

Ultimately, they are treating this like a business decision, which is fair

So am I. We both have an equal right to self preservation and project growth.

Here is an outline post on how to make zines in the thought line of "I run a small widget and I want people to remember I exist."

It's not for everyone, it's not the only solution, it's not perfect, it's not a one-size-fits-all. You'll have to modify it.

MY PLAN

My current numbers as of this writing is to produce a small zine using 1 sheet of paper on a custom-printed envelope and mailed to customers once a month.

Retail price will be $10/year, production cost per customer is just shy of $14/year, so each sign up costs the company $4/year (about $0.33/month).

Free shipping (simplifies things)

Billed 1 year at a time. Payment processing has a floor of $0.30, costs would be destroyed if we handled it monthly.

No auto-renew. This easily could become an experiential nightmare for customers and us as a shop. Reminders will be included during the last few months.

1 sheet of paper cut in half and folded in half stapled into a zine. Very limited space. Fun, bright, we can produce it quickly in-house. Small so it doesn't create a project backlog.

For us: this project is not to make money.

It is to remind folks we exist when they remember "oh hey Someone's Birthday is coming up, I should get a card from Netherworld Post Office. Maybe a few labels to decorate the envelope, a sticker or two for my water bottle."

From past experience, a handful-percent of customers on this kind of system will make the entire system profitable, annually.

The rest will enjoy it tremendously, which pays dividends in unexpected and myriad ways. Word of mouth of mouth of mouth of mouth of mouth (etc.)

Ultimately: the risk is brutally small.

YOUR PLAN

Can be whatever you want.

Part of the reason my costs are so high is because I want custom printed envelopes. If I got blank envelopes then rubber stamped them, I would save about 25%

But. I explicitly want crisply printed multi-colored envelopes

(because we are going to sell envelopes in time, so it's a continual proof of production in terms of what we can do)

You could also charge some or all shipping. Or raise the price. (Or not do any of this!)

There is a pin company in Canada that sends me a reminder every six months or so that they exist and like clockwork I buy a packet of pins and stickers. Not every reminder, probably 2-3 times every 3-4 years.

Same idea.

Some folks will prefer email newsletters -- which they don't pay for, that's great, we offer that too.

Online advertising exists. It can be cheap. It is always at least medium-level complicated.

Moving into the woods and saying "no social media networks for this biz!" is not practical (or us and for many)

Rebooting an audience every 5-10 years on a different network is not practical

I HOPE TUMBLR OUTLIVES ME

It is my sincere and legitimate hope that this site continues, grows, evolves, strengthens. For both personal and professional reasons.

I similarly recognize that my goals and theirs may not continue to align forever -- and that's far more my problem than theirs.

Here is the zine guide link from the beginning.

Here is our shop's landing page with newsletter signup for when we launch.

Good luck everyone (staff explicitly included in "everyone")

#zine #tumblr #small business #small business marketing #small business advertising

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lifestyleandyou · 3 months

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#content writer #small business marketing

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accountsend · 11 months

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The Benefits of Using a B2B Contact Database for Sales and Marketing

Article by Jonathan Bomser | CEO | AccountSend.com

In today's business world, sales and marketing teams need to work smarter, not harder. One way to do this is by utilizing a B2B contact database. A B2B contact database is a collection of contact information for businesses that can be used for sales and marketing purposes. Here are some of the benefits of using a B2B contact database for sales and marketing:

Save Time and Effort on Lead Generation for B2B companies A B2B contact database can save time and effort for sales and marketing teams by providing a wealth of information on potential customers. Instead of spending hours researching companies and trying to find the right contact person, a B2B contact database can provide up-to-date contact information and key details about the business.

Identify Ideal Customers A B2B contact database can help sales and marketing teams identify ideal customers based on specific criteria. For example, a team may be looking to target businesses in a certain industry or of a certain size. With a B2B contact database, they can easily filter and sort through businesses that meet their criteria and focus their efforts on those that are most likely to convert into customers.

Improve Sales and Marketing Outreach A B2B contact database can help sales and marketing teams improve their outreach efforts by providing accurate and up-to-date contact information. This can help teams avoid sending emails or making calls to outdated or incorrect contacts, which can be a waste of time and can damage a company's reputation.

Increase Sales and Revenue By using a B2B contact database, sales and marketing teams can increase their chances of making a sale and generating revenue. With access to accurate B2B contact information and key details about a business, teams can tailor their messaging and outreach efforts to specific businesses, increasing the chances of success.

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Enhance Customer Relationships A B2B contact database can also help sales and marketing teams enhance their relationships with customers. By having access to key details about a business, teams can better understand the needs and pain points of their customers and tailor their messaging and outreach efforts accordingly. This can help build trust and loyalty with customers and lead to long-term relationships.

In conclusion, a B2B contact database can provide numerous benefits for sales and marketing teams. By saving time and effort, identifying ideal customers, improving outreach efforts, increasing sales and revenue, and enhancing customer relationships, a B2B contact database can help businesses grow and succeed in today's competitive marketplace.