#One of the most time-consuming and challenging stages of a project's whole life cycle is the maintenance of buildings and the parts that mak | Explore Tumblr Posts and Blogs

slctoken · 4 years

Text

Solution Life - New payments solution

Solution Life is an open-source platform that enables to create peer-to-peer marketplace and ecommerce applications.

Solution Life aims at building a global sharing economy, allowing buyers and sellers to use segments of goods and services (car sharing, service missions, home sharing, etc.) to transact on the open, distributed source web. Using Ethereum blockchain and Interplanetary File System (IPFS), the platform and its participants can interact with the peer-to-peer model, allowing the creation and placement of services and goods without going through traditional middle parties. We plan to build a large-scale commercial network:

• Exchange financial value directly (listing, transactions and service fees) from big corporations like Airbnb, Craigslist, Postmate, ... to individual buyers and retailers.

• Exchange financial value and strategic value (internal aggregation of customer and transaction data) from similar corporations to entire ecosystems

• Create new financial value for market participants who contribute to platform development (e.g. building new technology for the Solution Life platform, developing new vertical products and introducing new users and businesses)

• Build the open, distributed, and shared data layer to promote transparency and collaboration

• Allow the buyers and sellers in the world to transact without difficulty in converting currencies or tariffs

• Promote personal freedom by not allowing a corporation or central government to impose arbitrary and overly conventional rules of business operation. To conduct these ambitious goals, we created the Solution Life Platform with programs that encourage technologists, businesses and consumers to build, contribute, and expand the ecosystem. We plan to build a broad collection of vertical industry applications (e.g. short vacation rental, free software engineering, tutoring) built on standards and data sharing Solution Life. When writing this article, the Solution Life platform is currently in Mainnet Beta. Platform Version 1.0 is expected to be activated in Quarter 3/2020. While the majority of engineering work is being done by the core engineering team, we expect future developments, after launching platform 1.0 from developer, will come to open source community members Together, we will create the Internet economy of the future.

Details of Whitepaper:

• Why is a new model of peer to peer trading necessary?

• Benefits proposed on the Solution Life Platform

• Product strategy, main features and technical overview

• Overview of the Solution Life team and community

BACKGROUND

Since the appearance of the Internet, the digital marketplace has connected buyers and sellers of goods and services, allowing transactions that have never happened before. Craigslist launched in 1995 and dominated for many years in local and regional commerce. At the same time, eBay began to grow and create a whole new category of sales based on auction, creating a more efficient way of doing market business. Through 20 years of rapid change, many businesses on the Internet market in both B2C and B2B types have developed strongly. Currently, sharing economy markets such as Airbnb, Uber, Getaround, Fiverr and TaskRmus have been very successful in combining buyers and sellers of the sharing economy. Now, the use of distributed assets can be sold as easily as atomic items, and people around the world are exchanging their excess inventory, time, and skills for profit. New markets including the Gig economy, the service sector and the use of segment assets are particularly suitable to be basis for peer-to-peer systems built on blockchain. Most of the shared economic enterprises have some common points. Firstly, as a collection, these companies have made a big impact on the world. Consumers of the markets were able to improve their lives with access to products and services that they didn't have before. Vendors have been using these platforms to reach customers on a larger and easier scale than before. Each market creates a "private home" for consumers and suppliers to transact together, creating liquidity for that market. Secondly, most sharing economic enterprises follow the same growth cycle. Without a few exceptions, these famous markets are difficult to launch and grow. Enterprises in the market often have to start building with millions of dollars, and in terms of Uber and Airbnb, these two businesses spend billions of dollars to scale. That is also the reason why these businesses suffered serious losses in the early days. In fact, the corporation is subsidizing the use of marketplace for its users. However, due to the very positive cross-network effect, successful marketplace businesses can increase revenue exponentially over time, usually by charging a fee per transaction on the network. Network-effect enterprises, such as share economy market, are often enterprises occupying all directions and growing stage, gaining a disproportionate value from the network for corporation’s management and their shareholders. In many ways, they become the only dictator on the scale they achieve. Finally, although there are huge differences in user experience, business mechanics, and vertical specific features among companies on the Internet market, they all share many parts built and rebuild many times. Lyft, Postmate, and DoorDash themselves has designed their own solutions for user and supplier profiles, shopping experiences, matching algorithms, reviews, and ratings. This is proprietary technology that is valuable on one side. On the other hand, chasing useless things each time creates a new market vertically wasted time and effort. Consumers also create and manage dozens of accounts on these market enterprises themselves, each with their own personal data and transaction history.

In the last few years, blockchain technology innovators and investors have called teams to build peer-topeer versions of businesses in the current sharing economy and to trade the Internet in a more efficient way. P2P lodging sites like Airbnb have already begun to transform the lodging industry by making a public market in private housing. However, adoption may be limited by concerns about safety and security (guests) and property damage (hosts). By enabling a secure, tamper-proof system for managing digital credentials and reputation, we believe blockchain could help accelerate the adoption of P2P lodging and generate.” - Goldman Sachs Research (Blockchain: Putting Theory into Practice) Don Tapscott, the author of the "Blockchain Revolution", said that Bitcoin-based technology could be used to promote the interest in Uber and Airbnb. - The Wall Street Journal "It is difficult for middle parties to achieve sustainable growth in business," [Fritz Joussen] said. "These platforms [tourism middle parties] build accessibility by spending billions of dollars on advertising, and then they generate exclusive profits based on what they have with sales and marketing. They provide great sales and marketing services. Booking.com is a big brand but they make outstanding profits because they own proprietary structures. Blockchain will destroy this. "- Skift However, most of the infrastructure and transmission systems for building distributed-market applications did not exist before Solution Life was born. We aim to address the shortcomings of current market companies and are happy that we have launched the Solution Life Platform, which opens up peer-to-peer commerce with corresponding scale.

ACTIVATE THE OVER THE COUNTER MARKET

Our vision is to build and develop a free service exchange on the new Internet. In order to do this, we have to build a simulation platform of most, if not all, of the functionality of a third-party intermediary on the blockchain and other distribution systems. This is an ambitious and technologically challenging goal, but we have already completed important milestones that demonstrate our technology and the realworld applications of the project. The Solution Life platform has 3 main elements, all of which are open sources:

• Solution Life enabled end user applications

• Solution Life platform for developers

• Solution Life's application protocol

Solution Life enables end user applications The Solution Life flagship marketplace app is our consumer marketplace product that allows buyers and sellers on the network to do business. It is available today on the web at shopSolution Life.com and on both iOS and Android mobile devices.

Summary

For the past two decades, Internet marketplaces and e-commerce stores have changed the way that buyers and sellers connect, creating new opportunities for the exchange of goods and services. However, these marketplaces have always been governed by centralized companies that maintain their individual monopolies on data, transaction and other service fees, and ultimately, user choice. With blockchain and other distributed technologies beginning to hit the mainstream, the world is poised for a new wave of decentralized commerce. SLC is bringing change and innovation to the global peer-to-peer economy. We're excited by the opportunity to lower fees, increase innovation, free customer and transaction data, and decrease censorship and unnecessary regulation. We are building a platform that invites other interested parties including developers and entrepreneurs to build this technology and community with us, altogether working to create the peer-to-peer economy of tomorrow. We hope you’ll join us on this exciting journey.

TOKEN SOLUTION LIFE (SLC)

The Solution Life Token (also known as SLC) is a utility token that serves multiple purposes in ensuring the health and growth of the network. The ERC20 contract is live on the Ethereum network today at:

0x4d44D6c288b7f32fF676a4b2DAfD625992f8Ffbd.

At a high level, this token is intended to serve a number of key functions on the platform. First, the SLC is a multi-purpose incentive token that is intended to drive the behavior of end users, developers, market operators, and other ecosystem participants. Additionally, the SLC is an exchange intermediary that can be used for payments between buyers and sellers on the platform. Ultimately, it is intended that SLC will serve a vital part in future network governance. Since November 2020, the Solution Life token has been used to encourage various forms of participation from the platform's ecosystem participants. Token Solution Life is used to reward users, developers, marketplace operators and / or other participants for performing activities and services conducive to Platform development. Solution Life Rewards Solution Life is an incentive program targeted at end users on the Platform. Buyers and sellers on the platform have been able to earn SLC since our inaugural Solution Life Rewards campaign in Nov of 2020. Solution Life Rewards enables everyone to have a stake in the network. We’ve intentionally designed the program so that even novice, non-technical users can participate. With Solution Life Rewards, users can get SLC from account creation and identity verification. One of the best ways to network is through referrals. As such, end users can also earn tokens by inviting new users. This creates more confidence between the buyer and the seller. Users can also earn SLC by following Solution Life's social networking sites or promoting project news on public channels.

To encourage trading volume on our Solution Life Platform, we also offer a refund mechanism for users who purchase from reputable sellers on our network. Solution Life Commissions Encouraging marketplace developers and managers to use the Solution Life platform is essential. Therefore, we launched an advertising and promotion program, creating an integrated business model for the decentralized marketplace running on Solution Life. Merchants on Solution Life apps can promote their listings using SLCs for greater visibility on search and browse results on our preferred and partner apps. The only way to join this program is to pay with SLC. When a merchant creates a listing, they can add a commission paid in SLC to their listing. This SLC is placed on escrow in the Marketplace Smart Contract.

1 note · View note

bakudomaster · 5 years

Text

Hot In Cleveland

Greetings to literally no one! Hopefully that will change....

I’ve had this account for a while now and I’ve finally thought about what I want to use it for.

Starting today, this will be a literary analysis of some of the entertainment media I have consumed over the years. Why you ask? Hmmmm, that’ll be for a later post. I hope that you enjoy reading this!

WARNING: THESE POSTS WILL UNASHAMEDLY CONTAIN SPOILERS!

Today, we’ll begin with a sitcom that’s very close to my heart - Hot In Cleveland

[cue title music - ba ba ba baaaa... ba ba baaa... dwing dwing HEY!]

PREMISE

Hot in Cleveland first premiered in 2010 on TV Land as their first ever original production. Up until that point, the network was well known for airing reruns of previously ended shows, such as The Cosby Show and The Golden Girls. One of the producers of the show was Sean Hayes of Will & Grace fame.

The show revolves around three middle-aged women bound for Paris to forget their troubles of broken hearts and struggling careers when their plane makes a emergency landing in Cleveland, Ohio. Deciding to explore the city, they find it a more compassionate and welcoming than the glamorous, youth obsessed Los Angeles and decide to relocate there. When they rent a house, they find it comes with a decidedly snarky housekeeper.

CAST & CHARACTERS

Valerie Bertinelli as Melanie Moretti - a recently divorced one-time author, she has known very little beyond her roles as mother and wife. She tends to be very optimistic and romantic, often to the annoyance of her friends. Out of the younger trio, she takes the most to Cleveland and tries new things to broaden her horizons. She is the most compassionate out of the three, often being the glue that binds them together. Though she’s a very nice character to watch, she lacks true grit and comes off as a pushover at times. I don’t know much about Valerie’s work before the show, but she does do quite well, with her natural warmth and friendliness coming through.

Wendie Malick as Victoria Chase - an ambitious but ditzy soap opera actress, she has just had her show cancelled and falls into despair at not being in the public eye anymore. Self-centered and willing to do almost anything, Victoria is the least enthusiastic about moving to Cleveland due to the lack of botox and paparazzi among other things. Over time, she takes on various projects to try and revive her career, resulting in an Emmy & Oscar win. Wendie Malick is best known for her role on Just Shoot Me as well as her voice acting in various shows and movies, such as The Emperor’s New Groove and BoJack Horseman. She’s an absolute delight to watch here, completely immersing herself in the role and surrendering to Victoria’s insanity.

Jane Leeves as Rejoyla ‘Joy’ Scroggs - a beautician with a business that’s starting to fail, Joy’s real problem is being unlucky in love. From being abandoned by her teenage sweetheart when she fell pregnant by him, to being left at the altar on her wedding day, Joy’s endless parade of bad luck has left her cynical and just a tad yandere for any man who dares cross her (watch out boys...). She’s neutral to Cleveland, but secretly longs for romance and eventually settling down to start a family. Jane is best known for her work on Fraiser. She’s initially a bit frigid over the first two seasons but warms up to the role as she gains more prominence in the show over the later seasons.

Betty White as Elka Ostrovsky - an escapee from WWII Poland, she is a widow who lives in the house as a caretaker. Though she finds the LA trio’s obsession with glitz and glamour very strange, she quickly makes friends with them to varying degrees, often dispensing advice and acting as a voice of reason when the others get a bit too crazy or feel despondent. She is very proud of Cleveland, eventually becoming its mayor and is not averse to doing things outside of the law. Betty White has a career in television spanning over 80 years. She was initially only supposed to appear in the pilot episode but the audience response was quite positive so the producers upgraded her to series regular.

STRUCTURE, WRITING & DEVELOPMENT

The series plays out as a typical slice-of-life sitcom. The idea of older women living together and going through life isn’t new - think Golden Girls in the modern era and you pretty much have the gist of the show. However, is that such a bad thing? I think every TV era needs a show that focuses on the challenges one faces as the march of time proceeds; something that feels comfortable without pushing the boundaries too much and HiC was that for a generation who missed out on Betty White’s previous hit show. It wasn’t cerebral watching and it didn’t need to be.

In line with this, many of the plots are taken out from well known tropes that have developed over the years. Love triangles, a vapid rivalry in Hollywood, false pregnancies and lost loves returning all play part in the show’s six season run, edited and polished for character context. This is a big part of why the show felt so familiar to many viewers. Script structures followed one of three methods:

Characters A & B take part in subplot 1 whilst C & D take part in subplot 2 - this proves most effective for humor, balancing out the plot and giving each character something to work with

Characters A & B take part in subplot 1, C in subplot 2 and D in subplot 3 - this proves most effective for character development but can feel too scattered at times

Characters A, B, C & D take part in the main plot - this is most effective for plot lines, usually occurring at season premieres or finales

In terms of character development, the main trio of ladies find fulfillment in each other’s status. I’ll explain:

Melanie was an author but didn’t really have much experience in the working world, choosing instead to derive her satisfaction from being a mother and a wife. Now that her marriage is over and her kids are in college, she feels lost and doesn’t know what to do with herself. Over the course of the show, she has a series of meaningful relationships but develops the most in her career;becoming a column writer, a public relations assistant, a radio show host and a restaurant manager. This is what Victoria was trying to achieve at the beginning of the show.

Victoria is an out of work actress who has to resort to all sorts of tricks to get back into the public eye. Her approach is hit and miss, but she eventually goes on to win an Emmy and an Oscar, along with some work in critically acclaimed stage plays and a brief period as a news reporter. Despite this, she finds more satisfaction in her love life (despite being married EIGHT times!), eventually marrying her one true love at the end of the series. This is what Joy was trying to achieve at the start.

Joy is struggling as a beautician who looks for love in handsome men and one night stands, but never seems to catch a break. Her love life goes from bad to worse and her relationships fail due to a combination of her own issues with trust and the fact that the men she loves aren’t that great to begin with. She eventually puts her cynicism and stalking tendencies (I told you to watch out for her!) to good use, studying criminology and becoming a private detective. She also reconnects with her son that she gave up for adoption and gleefully accepts when she finds out that she’s a grandmother. Long story short, she’s looking for stability and finds it in the most unlikely man, becoming a wife and a mother at the end of the show. This is what Melanie was looking for at the start of the show.

Over the first three seasons, a heavy emphasis is placed on Elka due to the show trying to capitalize on Betty White’s resurgence in popularity at the time. This is in spite of the fact that Elka kind of feels like a lost puzzle piece. She doesn’t really fit in to the whole cohesiveness of the other three characters. This is changed in season 4, when the character of Mamie Sue (played by Georgia Engel, Betty’s costar from The Mary Tyler Moore Show) is promoted to a recurring character. It not only gives a nice chemistry to a previously ill fitting character, it creates a parallel with the LA trio: Mamie Sue is a combination of Victoria’s airheadedness and Melanie’s kindness to Joy’s cynicism found in Elka.

The show starts off quite shakily, despite its hype, but takes a turn for the better around the fourth season. The frivolous story lines from earlier episodes are eschewed for more long term plots with more emotional impact. Themes of loneliness, love at middle age and returning to correct past regrets are explored quite deeply. The show also loses some of the LA stereotypes as it goes on.

Some really big names are booked as guest stars, some notable ones being:

Susan Lucci as a parody of herself, being Victoria’s arch-nemesis

Joe Jonas as Will, Melanie’s son

Craig Ferguson as Simon, Joy’s first love and babydaddy

Jon Lovitz as Artie Firestone, an eccentric billionaire who takes an interest in Joy

Heather Locklear as Chloe, one of Melanie’s bosses at her PR job

The entire cast of The Mary Tyler Moore Show as G.L.O.B. (Gorgeous Ladies of Bowling)

Alan Dale as Sir Emmet Lawson, a renowned actor and Victoria’s sixth husband

Rick Springfield as a parody of himself

BULLSEYES & IMPROVEMENTS

What the show gets right:

Exploring the crossroads many women face at middle age, in terms of the main aspects of life: family, love & career

Great acting, especially in the later seasons

Wendie Malick - she deserved an Emmy nomination for her acting here

Jennifer Love Hewitt as Emmy, Victoria’s eldest daughter. Seriously, watch her episodes and tell me they aren’t funny

The general lack of pressure - you don’t need much attention to cycle in and out of the show, it’s easy watching

The consistency and plot development post season 3

What I think should be improved upon:

Melanie can be TOO nice, something that’s actually picked upon by other characters. Her cancer subplot was a nice opportunity to get some grit, but most of it was just by the way and not fully delved into

Victoria’s job as a news reporter was forgotten as soon as she landed a part in a Woody Allen movie. It would have been nice for her to be in that occupation a bit more or go back to it after her Oscar win and give her a chance to be on the other side of fame

Elka’s love life - every boyfriend seems to be a copy of the other and there are way too many of them

CULTURAL & PERSONAL IMPACT

This article from the A.V. Club goes into detail about the show and I have to say, I agree with it wholeheartedly agree. HiC was a reminder of what was before the more intellectual comedies came along. It shamelessly pandered to an older generation who wanted something familiar in an ever changing landscape. The fact that it didn’t take many risks in its approach was a risk in itself. It was clearly one that paid off, given the six season run. It wasn’t a darling of the critics, but it didn’t need to be. This was a show that could be watched to generate a few laughs without the need for in depth discussion with a coworker in the break room the next day.

A few years after the show’s cancellation, Valerie Bertinelli expressed her anger at TV Land for the decision, calling it sexist. I can’t really comment on that, given that I’m not too familiar with TV Land’s other work, but I will say that HiC did what it had to do. Six seasons in an age where you’re lucky to get more than three is amazing. The plot lines tied up quite nicely at the end and in the end, that’s all that everyone wanted.

Personally, I watched this show at two very difficult times in my life. The first was at college during my final year, when deadlines loomed and twisted my stomach in anxiety. The second was a few months ago when I had quit my job and needed something to distract me from the depression. On both occasions, this show has really made me laugh and fall in love with its simplicity. It’s undemanding and solid, just what I need to get through a trying period.

WHERE TO WATCH IT

Seasons 1 to 5 are available on Amazon Prime Video

Seasons 1 to 4 are available on Hunnyhaha’s channel on Youtube

If you’re in Southern Africa, the entire series are available on Showmax

#hot in cleveland #tvland #sitcom #literary analysis #betty white #valerie bertinelli #jane leeves #wendie malick #television #series

2 notes · View notes

maybeyoumissthisf-kingpost · 3 years

Text

What is Branding? What is Brand Marketing? How to build a brand strategy?

Branding and Brand Marketing are the two most confusing concepts in marketing, and longtime brand strategists are sometimes confused. Not to mention these two terms are often called interchangeably when people talk about brands. In the world of SMEs, the line between Branding and Brand Marketing is more blurred than ever. Although there are many connections and similarities, they still have many fundamental differences, because otherwise people would not have separated for anything.

Distinguishing between Branding and Brand Marketing in marketing

The difference between Branding vs Brand Marketing is not like the chicken and the egg story – which comes first. Because if you ask me, I'm pretty sure it's Branding. In the historical development flow of marketing, Branding has appeared since the very beginning, while Brand Marketing is a new trend of the modern world. However, these two concepts are easily confused due to the development of Branding in recent decades.

In the past, when the marketing industry was in its infancy, people only focused on products, with the main strategy revolving around the concept of PLC (product life cycle). Today, brand management gradually becomes the center of development strategy as well as the core of corporate governance. It leads to a situation, when the number of products on the market is increasingly diverse and the positioning becomes confusing, the line between the differences becomes difficult to discern, and consumers are faced with a large amount of information. With so many options to choose from, it has led to the transformation of Branding.

Branding is different now, from a rooted position, it has crept into every corner of the business, affecting the entire strategy from the top level to the smallest execution. However, Branding alone is not enough, there must be Brand Marketing as a catalyst to help the brand sublimate in the market. And on the successful path of the brand, always engraved the parallel of both Branding and Brand MKT. As a business owner, especially a marketer, the distinction between Branding and Brand MKT is extremely necessary.

We start with what is brand?

Before explaining what a brand is, let's talk about what is NOT a brand:

Brand is NOT a logo. While a logo is a useful tool for branding, it is not a brand. A logo is just a symbol for a brand.

Brand is NOT a product. We often say that I will buy Honda, drink Pepsi or Coke, travel to Vinpearl Land, visit Tran Thanh, etc. However, it is not correct to say that a brand is a product.

Brand is NOT a promise. This may be partly true, but part of the truth is also not true.

In fact, the brand is the RESULTS of the process. It is the public perception of a certain product, company or character. Brand exists in the mind and heart of the customer. So when you build a brand, you don't have to build one brand, but many brands, equal to the amount of public that the brand is known to. Because each person will have their own FEEL about a brand.

It can also be said that brand is reputation, or notoriety (in the minds of some other target groups). Reputation or notoriety, the brand certainly has a profound impact on product sales (although its primary goal is not sales). Or rather, the brand is the pinnacle of the product, an invaluable asset of the business.

Brand is the total perception, or in other words the visual way of seeing and feeling, of the public towards a certain character, product or business.

According to the definition of the American Marketing Association (AMA), a brand can be a name, word, sign, design, or combination of the above elements intended to identify one or a group of individuals. particular object, product or business.

Finally, the brand needs identity. Of course you can (and should) proactively shape public perception by building your own brand identity.

What is a brand identity?

Brand identity or brand identity includes tangible elements representing the brand, in order to convey the brand identity to the public. It provides the public with a basis for evaluating a brand's role, values, and personality.

Many people often mistakenly believe that a brand identity consists of only images and designs, even a beautiful logo is enough. In fact, the public often perceives the brand through multiple senses, so the brand's identity is not simply by images, words or words. A full set of brand identity can include: colors, tagline, graphic, typography, character, shape, sound, ritual, properties.

What is branding?

Branding roughly translates to brand building. While brand is the public perception of a product or business, Branding is the work of building and amplifying a brand identity to ensure that the public has a correct and consistent perception of it. Through Branding, the public easily distinguishes a brand from other brands present in the market.

What is Brand Marketing?

Brand Marketing is marketing for brands. Brand Marketing deals more deeply with aspects of product strategy, pricing, sales and promotion channels – also known as overall marketing strategy (4Ps or higher, 7Ps, 9Ps).

Like Branding, people who do Brand MKT do not consider sales as the top goal. Instead, Brand MKT's main goal is nothing but building and developing a long-term relationship between the brand and its target audience, thereby increasing brand equity in the long run. term.

10 basic differences between Branding and Brand Marketing

Branding is the pioneering work, then comes Brand Marketing. By definition, we must have a brand to be able to market it.

Branding and Brand Marketing can share the same marketing tools but different roles.

Branding defines who you are in the market, Brand Marketing develops brand equity in the long term.

Branding builds awareness, Brand Marketing builds awareness.

Branding fulfills the brand promise, Brand Marketing brings the message to the target audience.

Branding focuses on listening, Brand Marketing mainly tells stories.

Branding is done throughout, Brand Marketing is a momentary activity.

To position a brand in the market, Branding is a necessary condition, Brand Marketing is a sufficient condition.

Brand Marketing is a functional part of the marketing department; Meanwhile, Branding is the work of the whole team - from CEO to HR, Sales, Marketing, Design, R&D, factory, etc. even magazine.

Compared to the hierarchy, Branding exists at the corporate strategic level, Marketing is at the business strategic level, and Brand Marketing is at the functional level.

Brand strategy building

When it comes to strategy, we immediately think of something big. Let me help you visualize it with a more intimate story. A teacher came to the class, in the first session he asked his students to take out the paper and draw according to his request:

For the first stroke, he asked to draw a line parallel to the surface of the paper;

Second stroke, draw a line parallel to the paper twice as long as stroke 1;

The third stroke, connecting the two ends of the two above lines together;

Fourth stroke, draw a line segment that is the perpendicular bisector of the first line;

As a final stroke, place a triangle in the previous stroke.

He then asked his students to see what the people around them drew and if they resembled him. As a result, no two pictures are the same, everyone paints a pattern. Many practitioners wondered why he did this. He laughed and said:

“In my head I have a picture of a boat, and I want you to draw it for me. However, instead of telling you my idea, I chose to hold your hand in hand. The result is as everyone has seen, each person does a pattern. This is a testament to how to work without a plan, no matter where you go, without a strategy. Doing it that way is bound to fail. If you are the owner of a company or a senior manager at a corporation, the consequences will be unpredictable. How to avoid this? Welcome to the first lesson: Build a strategic plan!”.

Hope the story I made up just now will help you have more faith in building a brand strategy. Brand strategy is – it must be said – very important for any business. How to build a brand strategy is not simple, it takes a lot of time, money and brainpower to complete a plan. That is why businesses pay thousands of dollars to senior managers to do this work for them, and execution people only get three dollars a month.

Returning to the problem of building a brand strategy, there will never be a common template for all. However, you can use the following modules I suggest to build your brand plan, especially in the FMCG field. Each module can be presented as an individual Powerpoint slide, or you can combine them if you don't want to follow the recommendations.

Stage

Modules

Stage 1

1.1. Brand Portfolio Roles

1.2. Brand and Channel Matrix

1.3. Brand Target Portrait

1.4. Need-state Overview

1.5. Brand Key (Positioning)

1.6. Communications Idea Snapshot

1.7. Long Term Brand Strategy

1.8. Three-year Growth Strategy

Stage 2

2.1. 6C Market Audit

2.2. Brand Performance YTD

2.3. Brand P&L Analysis

2.4. 5P Learnings

2.5. Key Growth Challenges

2.6. SWOT Analysis

Stage 3

3.1. Biggest Issues & Opportunities

3.2. Bio & Task List

3.3. Tasks List Prioritized

Stage 4

4.1. Prioritized Tasks for Next Year

4.2. Brand P&L Projection

Stage 5

5.1. Brand Growth Program

Stage 6

6.1. Action Plan

6.2. Brand Activations by Channel & Customer

1.1. Brand Portfolio Roles

It is not uncommon for a business to own a diverse portfolio of brands. In marketing jargon, it's called a Brand Portfolio. The caliber of Unilever or Nestle has a huge portfolio of brands, with each born brand having a distinct "mission". Looking at the Brand Portfolio, we can know the brand strategy of a business in the market.

1.2. Brand and Channel Matrix

I mentioned in the article How to set up a distribution channel structure that you cannot sell an expensive Rolex watch in Ba Chieu market, or sell cars in a CoopMart supermarket. Sounds ridiculous right? So each different brand will need different sales channels, suitable for it.

The thing is, sometimes that's the strategic goal, but we often mess up when we actually deploy it to the market. This issue I pay special attention to Mr. Trade Marketing. However, the importance of planning the Brand-Channel matrix cannot be denied. If the implementation is not as planned, firstly, we need to review the planning process and make timely adjustments, and secondly, we need to review the organization and coordination between departments.

1.3. Brand Target Portrait

“Who are your customers?” – a typical question that seems extremely simple but to be honest, I rarely see a startup that can answer it. Selling without knowing who to sell to is dead. Broken! You must know that sketching customer portraits is a must. In the Marketing 4.0 era, if you don't know who you're selling to, you deserve to be a Marketer 0.4. Talking about identifying target customers, the main object that Brand cares about is consumers; different from Sales and Trade, which are more concerned about the sales channel. The consumer picture is often sketched by:

1.4. Need-state Overview

Knowing who the customer is is not enough, we need to understand them. Need-state is the motive that motivates consumers to buy, is the main purpose that makes them spend money on a product. Consumers have many motivations to buy (motivators), we have to sift through the data and identify the main drivers that lead to their buying behavior (need-state). In essence, the need-state also comes from the motivators. Exploring users based on motivators reveals a wide range of usage reasons and expectations of a brand, while need-state groups these motivators into different demand segments. So if you already have need-state then you don't need to look at motivator anymore.

Need-state can simply be described as being “thirsty” – the main buying motivation of Lavie water drinkers, but sometimes it is also extremely vague. Understanding need-state is not a simple matter. But not every company has the money to buy data need-state because this is an extremely complex market research that requires professional market research companies to perform to ensure the accuracy of the sample size. , respondents, data analysis, etc. However, if the business owns a talented in-house team, it can also organize 6-8 focus group sessions to determine the need-state to save costs. .

1.5. Brand Key (Positioning)

Brand Key is one of the most popular brand positioning models to date, almost every marketer knows. Personally, I like it in the name - brand key - because only when we can position the brand in the market, can we open the door to success for the business.

1.6. Communications Idea Snapshot

Brand Communication Idea (BCI) is a big idea, to turn the core value of the brand (brand essence) in Brand Key into a communication topic.

One of the most successful BCIs of all time is Dove's Real Beauty, in which Communication Idea is to discover the hidden beauty of every woman, thereby creating the legendary "Real Beauty Sketches" campaign to spread the word. convey a very humane message to all women: "You are more beautiful than you think". While Pond's claims that "white and pink is beautiful", on the other side of the line, Dove asserts that "true beauty is natural beauty" and therefore "all women are beautiful".

There are quite a few models or ways of implementing BCI that you can refer to. For me, the following is intuitive enough to integrate into any brand strategy.

Note BCI needs to be implemented with caution and requires careful study. It can take the brand high, but it can also push the brand into the abyss. Trust me, you don't want to spend a ton of money dealing with a media crisis. In theory, BCI is almost the most important because without it we would not have ideas later; However, in reality, you will focus more on execution if you are not a CMO or senior manager. Therefore, learning about execution is still more practical.

1.7. Long-term Brand Strategy

The next step in the Brand plan is to define the brand's vision, role, long-term goals, and long-term growth strategy. Without this step, the brand's opportunities and problems cannot be identified. With opportunity, is to detect the unmet need or undermet need of the consumer; with the issue, is what the brand is facing. From there, come up with initiatives for the brand and then develop concepts.

1.8. Three-year Growth Strategy

As a marketing savvy, you already know the R⇒STP⇒MM⇒IC process. After the research and identification of the market demand group is the step to develop an overall marketing strategy. Based on the Long-term Brand Strategy, you will come up with the following growth strategy initiatives:

Note that this Initiative Areas is not a specific solution to the problem/opportunity we face, it is merely a development direction for the next 3 years (usually 3 years). Depending on the business model and industry, we can apply 4P, 5P, 7P or 9P when designing growth leverage.

2.1. 6C Market Audit

In a word, 6C in marketing is a tool to help identify the strengths and weaknesses of the brand, it is also a form of situation analysis framework similar to SWOT. In the 6C model, we will analyze on the aspects of market context (context), industry (category), competitor (competitor), customer (customer) or sales channel (channel). consumer), and company.

2.2. Brand Performance YTD

Obviously, qualitative analysis in 6C is not enough, we need to add more quantitative indicators to evaluate the real performance of the brand in the market as well as set KPIs.

Then, we summarize the key finding from the above data:

2.3. Brand P&L Analysis

One of management's headaches is managing the P&L. Mentioning it, often people will immediately think of a type of financial statement that reflects the profit and loss of a business. However, the truth is that P&L is also an effective support tool for managers in decision making, not just a profit or loss story. P&L analysis offers three key benefits:

Identify the right source of growth for the brand's revenue;

Determine the appropriate level of investment for marketing activities;

Identify cost optimization directions suitable to the business situation/department.

Then, we summarize the key finding from the above data:

2.4. 5P Learnings

The military strategy of Sun Tzu has a saying "a friend, a friend, a person who fights without mercy", that is, "knowing others and knowing me, a hundred battles and a hundred victories". It is not wrong to say that the market is a battlefield, only when we look in the mirror and measure the mountains in front of us can we return victorious. Before "combating", nothing is more practical than sitting down to evaluate the entire 5P "combat" process of the brand and its competitors (direct and potential) from which to draw lessons from experience. detailed plans for the future.

2.5. Key Growth Challenges

Stable and sustainable growth is almost the basic goal of most businesses. Typically, the growth strategy will revolve around four key drivers: increasing trial to recruit new customers, increasing purchase frequency, increasing purchase volume, or upgrading product portfolio.

It's easy to say, but the game is not so easy to eat?! Recall that old man Phan Boi Chau once said, "If life's road is flat, which hero is better than anyone else?" – to understand that there will always be barriers and challenges along the way, to see that thousands of startups are still dying out there. Therefore, one must always be prepared for obstacles that may arise on the path to long-term success.

2.6. SWOT Analysis

SWOT is one of the most preferred models in business analysis. This is an effective tool to help you quickly find out strengths, weaknesses, opportunities and threats for your business. Perhaps there is no need to explain too much about SWOT because it is so familiar, we just deploy it.

3.1. Biggest Issues & Opportunities

After mapping out strategic directions and having enough analytical data, the next step is to summarize the biggest problems and opportunities for the brand and describe them as below:

3.2. Bio & Task List

For each identified bio, what are the behaviors in the market that we need to change? What are the barriers to change? What specific work is required to develop an action plan? Finally, determining what KPIs include?

3.3. Task List Priority

With the work items listed above, which ones need the most priority? Rank them based on three criteria: operability or feasibility, chance of success, and potential to increase sales.

4.1. Priortized Tasks for Next Year

One of the planning arts is to ensure transparency and synchronization in the action plan. Therefore, a complete brand plan cannot lack the work and forecasts for the following year.

4.2. Brand P&L Projection

Perhaps there is no need to reiterate the need for P&L for Brand Managers. In this estimation step, we make the implementation plan for the next year similar to the P&L plan above:

Then, we summarize the key finding from the above data:

5.1. Brand Growth Program

After analyzing the situation and forecasting next year's plan, we will go deeper into execution by building programs for the brand. In brand planning, this is the concept design step based on the initiatives and analysis as mentioned earlier. Brand growth program will include the main contents: description of the idea, implementation channel, specific work, project setting.

6.1. Action Plan

We say "conspiracy in people, success in action plan". An action plan or action plan is a detailed plan outlining the activities needed to achieve a strategic goal. It can be said that the action plan is the soul of the entire plan. The work items in an action plan are often designed in the form of checklists, thereby concretizing the strategic step into implementation activities.

6.2. Brand Activations by Channel & Customer

After all, we all know that brands contain the promise of the business to the customer, but how to prove those promises? The answer lies in brand activation or brand activation.

To confirm that its products can remove all stains, OMO continuously runs on-site demo booths (in markets, supermarkets, crowded places, etc.) to let consumers see that OMO washing powder is real. the ability to whiten stains on clothes, thereby proving what this brand advertises.

Therefore, brand activation is the process of bringing the brand's commitment value to the reality of consumers' lives, by increasing the user's experience with the brand, thereby helping to: (1) change consumers' perception of the brand, (2) changing consumers' behavior with the brand, and (3) influencing their purchasing decisions. In other words, brand activation is an important part of the brand positioning journey. Normally, brand activation activities are usually implemented at off-trade and on-trade channels. With the brand programs you just outlined, you need the right activations to deliver what you need to convey to the user.

Note that brand activation is not just running events, roadshows, sampling or displaying goods. It integrates all of the above activities through different channels and is built on the same foundation of positioning strategy.

It's over! That's all I need to share about Branding, Brand Marketing, and Brand Strategy.All credit goes to

trantuansang.com

0 notes

dippedanddripped · 3 years

Link

Responsible cotton has been Brent Crossland’s passion throughout the industry expert’s nearly 40-year career. After working with a number of companies including Wrangler and Bayer CropScience—where he created the e3 sustainable cotton program that affords guidelines to farmers—Crossland recently founded 5Loc Cotton. The company’s sourcing-as-a-service model introduces manufacturers and brands to farmers who are working toward cultivating more-responsible fibers such as cotton that is non-GMO hybrid, organic, transitional or regenerative.

“There are companies that do pieces and parts, but there never was an entity, a group or person that tried to go in, from field to fabric, and manage every piece of it and be a consultant for it,” the Valencia, Calif.-based Crossland said. “We’re doing something that breaks the mold a little bit, and it makes people uncomfortable. It has to be done. Times are changing. The era of transparency and traceability especially, it’s going to get there—it has to get there.”

The name 5Loc is a play on the locks, or sections of a cotton boll, which typically number four or five. The name also touches upon the five core elements of 5Loc: “transparency, social integrity, economics, environmental responsibility and traceability,” according to Crossland. 5Loc also has an office in Lubbock, Texas, at Texas Tech University within the school’s Innovation Hub at Research Park.

While the sustainable ambitions of many brands are often sought through an approach that relies on aggressive marketing campaigns to relay eco-friendly messaging to consumers, risks of greenwashing remain a problem within the industry. Through an approach that values quality of responsible efforts rather than a robust green marketing campaign, Crossland hopes that steady, authentic efforts will have greater impact.

“It offers flexibility,” Crossland explained. “What I try to do is listen to what the brand’s end game is and what they are really after; then I make suggestions on which cotton initiative would best fit them and also which farmers that are under those initiatives probably best fit what they’re trying to do and vice versa.”

Within its role, 5Loc works with a brand as it begins production and matches it with a farmer who will agree to a required quantity of cotton that meets the customer’s preferred responsible option, adhering to a certain price point. Working with the brand’s existing partners or suggesting new resources, 5Loc outlines the entire supply chain, which includes spinner, mill and clothing manufacturer. To ensure the process meets a client’s desired Sustainable Development Goals—those outlined by the United Nations, which Crossland describes as “the perfect roadmap”—5Loc compiles all SDG data and certifications regarding the cotton’s life cycle through garment production.

“Everyone has to know what the expectation is and, consequently, the needs of each person in that supply chain and put together timelines. That is a big undertaking. That is one of the things that we do that makes it all work,” Crossland said. “We take the initiative to put everybody together at the table and keep track of it, keep everyone on the timeline and the project plan.”

Though Crossland loves his work and can talk about cotton sourcing from the early stages of farming to apparel making, his venerated reputation within the industry speaks volumes regarding his capabilities for connecting different players along the supply chain.

Alberto Candiani, a fourth-generation member of one of the industry’s foremost denim families, is one of the most-respected individuals in the industry. As the president and owner of the 83-year-old Candiani Denim, Candiani has worked with Crossland and is familiar with his cotton expertise. Reflecting on Crossland’s impact on the industry, Candiani recognizes opportunities for those on the fashion side to learn more about cotton sourcing as he says many are unfamiliar with the process. This sharing of knowledge is integral to combating greenwashing.

“There is so much speculation and greenwashing happening—we need to adjust this at the very source, and 5Loc can provide that adjustment,” Candiani said. “In the era of transparency and traceability, how to collect and share data and how to provide certain information can be 5Loc’s major strength.”

In addition to facilitating a sourcing education for the fashion set, Candiani notes that, through 5Loc, Crossland is making agricultural education more alluring for those who are not familiar with the beginnings of cotton’s life cycle.

“Data and science can get terribly boring, and this is where storytelling can play a cool factor,” Candiani said. “The fashion people would love to hear more about farmers, their stories and best practices. Farmers will benefit on the other end.”

Enjoying relationships with Supima, BCI, e3 and the U.S. Cotton Trust Protocol, Crossland is able to accommodate the array of responsible-cotton sourcing goals of many different clients. Through his tailored approach to transparent supply-chain management, Crossland is looking forward to the day when this type of detailed traceability is the standard.

“The whole supply chain—traceability, transparency, the social aspect, the biodiversity; this is hitting everyone at a very fast pace. It’s creating a lot of opportunity but also huge challenges,” Crossland said. “I don’t want it to be a niche anymore. I want it to be the way we do business. In a way, it would almost be like in five years there wouldn’t be the same needs as there are now for the program.”

#supply chain #cotton #traceability #supima #supima cotton #streetwear blog #fashion blog #5Loc

0 notes

cloud9technologies2 · 3 years

Text

ERP Software Benefits for Plastic and Rubber Manufacturers

As you identify, India is the main player manufacturing all types of rubber products whether it is small or large for export and also for domestic purposes. Many rubber products are created in large & small industries or the SME sector of the country.

Now, the use of rubber products is growing worldwide & suitable for this, the competition is also rising day by day. Variable prices of raw materials are a big confront for rubber industries. The major challenges which they are facing are efficiency, worth of product & its price factor. The product life cycle is small & the clientele is very price responsive. The revenue of the manufacturing industries is completely dependent on this only.

PMTRACK ERP Supports the Rubber & Plastics Manufacturers

PMTRACK ERP is satisfied to offer our industry-leading ERP solution to businesses in the rubber and plastics industry. Changes are predictable in all industries, but rubber and plastics face unique challenges related to system, and custom client requirements. Our ERP solution is ready to help manage a wide range of considerations.

PM TRACK ERP helps to manufacture companies to solve the unique problems faced by manufacturers. The PMTRACK ERP software will take care of the many production and inventory requirements of businesses in the rubber and plastics industries.

It will also help you mechanize and rationalize your business process for peak efficiency. A full view of each feature of the manufacturing requirements will agree to for any irregularity to be immediately marked and acted upon before any costly damage or mistake can take place. There are serious rules mixed up in the rubber and plastics manufacturing industry that can be hard to follow. Avoid costly penalty means with complicated ERP software that financial records for every feature mixed up in the

PMTRACK ERP has helped many clients from the plastics industry. A different category from this manufacturing similar to Plastic Molding manufacturer, Reclaimed Rubber Industry, Woven, and Non-Woven Bag has been benefited extremely by PMTRACK ERP. Our client base comprises manufacturers of auto plastic machinery like electric parts, computer peripherals, packaging parts, and auto parts along with manufacturers from woven fabrics, woven and non-woven sacks materials.

With the stable growth in the plastics manufacturing industry, there comes a permanent requirement to add to output competently. As higher complexity increases, so does the harm on your business income. One method to run the work is with the use of strong Enterprise Resource Planning (ERP) software. Have a better business system in place that governs every characteristic of your workflow will decrease loss, increase efficiency, and make the most of the profits.

ERP software Company in pune covers each feature of your business requirements, from the plan and manufacturing process, throughout to accounting, estimation, and customer service managing. Have this level of addition helps to ease the passage from one process to the next.

Benefits of invest in ERP software for plastics and rubber manufacturing:

1.Reduced Design times When it comes to plastics, your business probably handles a multiplicity of different clientele, with varying requirements. The design procedure can be slow, though using ERP software, this can be enhanced. You will be capable to map the clientele requirements into your plans, though also factoring what is likely officially.

2.Reduced margin of error Mistakes cost businesses currency. Miscalculations at the design stage or missing some essential information about the customer’s specific requirements can guide to overspend. PMTrack allows you to keep a better way of this detail and make the correct calculation that does not crash on your profits.

3.Get better lead times A well-organized workflow will mean that clientele will be capable to obtain their goods within a tighter turnaround. The capability to offer summary lead times will carry about the new clientele, as well as recur orders.

4.Correct Pricing Your consumers want to correct quotations before the insertion of orders. Have the capability to factor the constraint on the price will help you generate this, and a bill of material that can be issue punctually and precisely.

5.Check utilization of materials One area where manufacturers can drop money within the production process is waste. Where the discrepancy is created in a load of raw material compared with the production product, PM TRACK ERP SOFTWARE can help resolve this. With the correct information, you can set the precise waste target to help you maintain tighter management of your manufacturing costs.

6.Useful production managing scheduling Each new buyer order frequently comes with a different set of manufacturing challenges. With manufacturing ERP software, you can prepare the most competent way to produce an exact design. The classification will tolerate you to plan responsibilities and run income, significance every feature of the whole project can be maintained in fact.

7.Manage Quality A part of the manufacturing procedure that is essential is quality control. Have the best systems in position will permit you to offer your services to the client with confidence. Your ERP software can control the quality control procedure, by store batch information and quality control certificates digitally. PMTRACK ERP software provides an all-in-one solution for Plastic Manufacturers. Contact us to know more.

8.Handle your tooling procedure Your business will be managing many jobs at any one time, and ERP software can help with blanking-off. You’ll also be capable to track the duration of your tools, allow you to service or retool as essential.

ERP Software improved efficiencies, profitability, and Decisions

PMTRACK ERP helps Rubber and Plastics Industry Manufacturers to improve business processes, consumer service level, and development resulting in less waste and a reduction of costs whereas you maintain to ship similar high quality manufactured goods. Contact PMTRACK +91-8600004221, Email-id:[email protected] and ask us how you can resolve your major challenges with PMTRACK ERP for Rubber and Plastic industry.

#ERP Software Benefits #plasticindustryerp #cloud erp #erpsolution #erpcompanyinpune #erpsoftware

0 notes

messungautomation · 4 years

Text

One-Stop Source for Industrial Automation Products and Solutions: From India’s Pioneers.

Introduction

With their rugged, innovative, and cost-effective products, Messung Systems stands at the helm of India’s industrial tryst with automation and control for the past 4 decades. Starting from development of the country’s first PLC (programmable logic controller), Messung progressively went on to add an ever expanding range of integrated industrial automation systems and control equipment to their range. These sophisticated products helped Indian industry offer increasingly complex machine tools and processes to compete with international brands for features, while retaining the product and services costs at a justifiable price point. Today, Messung offers a cohesive portfolio of the best-in-class products, solutions, and services enabling a wide range of industrial verticals to achieve optimum automation in their respective domains.

Products

PLCs

PLCs (programmable logic controllers) are versatile building blocks for industrial automation. Messung offers PLCs in 4 ranges for the entire gamut of application, from the most sophisticated process line to the smallest stand-alone IoT (Internet of Things) device. The ranges of PLCs include:

NX-ERA Premium PLC

· Designed for advanced automation system for distributed and redundant controls. Application for complex industrial processes, sophisticated machines, and high-capacity production lines.

· Inbuilt IEC 61131-3 standard based integrated programming and configuration environment.

·Delivers high availabilityfor no-break applications, with advanced diagnostics and hot swapping modules.

·Assures a SIL3 level functional safety with PLC Safety modules and PROFIsafe® controls.

· Future-ready, meets the specific demands of Industry 4.0.

NX-ERA Classic PLC

· Compact, expandable, and user-friendly.

· Uses IEC61131-3 standard programming software on CODESYS platform.

· On board digital and analog input/outputs, expandable to 128 input/outputs.

· Wide range of industrial applications including automation ofmachine tools, drills, presses, and similar.

NX-ERA JET PLC

· High performance PLC for medium-to-small-size machines and process applications.

·Integrated power supply and input/outputs.

· Expansion with reliable and compact input/outputmodules.

· More flexibility and agility in the development of applications including connectivity with a webserver.

·Offers high speed counters and pulse train output for simple motion applications.

NX-ERA XPRESS

PLC

· Compact sized, with speedy performance, and versatility.

· Gateway to Industry 4.0 standards.

·Connects your business to the IoT universe.

·Conformal coating for environment protection.

·Multiprotocol communication with easy connectivity.

HMI

HMIs (human-machine interface) are touch-screen and similar innovative combination of advanced graphical tools and a selection of highly functional features.

· Cost-effective industrial HMIs with high-resolution touch-screens and ergonomic design.

· Fast screen response and program execution.

· Wide range of connectivity options.

Servo and Motion Control

Messung’s servo and motion control solutions are versatile, seamless, and safety oriented applications catering to a wide range of applications.

· High flexibility to combine systems and components.

· Wide range of certification (UL, CE, and similar) for global application.

·Industry 4.0 enabled infrastructure.

Solutions

Messung adds value to your requirement through integrated solutions with proven system components. These scalable and sustainable solutions are tried and tested in actual industry applications. The solutions help a large number of industrial verticals attain automation at a relatively low price point. The solutions include automation for processes, use of servo motors and drives, and application for general machinery.

Messung offers high-end process automation and control solutions to meet quality and productivity challenges. We work with you throughout the complete life cycle of your plant. From understanding your workflow, to delivery of customized solutions to meet the requirement for speed, quality, operational reliability, system availability, safety, training, and more.

Messung’s partnership with Altus Sistemas de Automaçäo S.A. helps offer a complete line of advanced technology and matured solutions.

The specific industry verticals are:

Oil and Gas

Messung’s oil and gas industry processes, automation and control solutions manage high complexity projects for optimum productive efficiency and high availability. These systems contribute towards implementing a strong infrastructure for safe and efficient operations, from source to the consumer.

Messung automates and modernizes the most complex oil and gas exploration and production workflows, including the oil rig subsystems. We have proven expertise to automate electric systems for refineries.

Our refinery solutions can add telecommunication control over gas pipelines. We also implement large scale SCADA (Supervisory Control and Data Acquisition) systems that enable accurate and repeatable measurement to provide monitoring of all automation, instrumentation, and power related processes.

Sugar

Messung’s sugar manufacturing processes automation and control, ensure precision and optimization at all stages of production process. This includes washing, preparation, milling, processing, sieving, purification, PH correction, pasteurization, sugar manufacturing, transportation, loading, and similar.

Our integrated sugar industry solutions manage the whole process, from the reception and preparation of the material, through the manufacture of sugar, to the disposal of effluents, and storage of products. Additionally, the automation provides accurate measurement and consistent data collection to present all data at one location, for speedier and informed decision making.

Paper and Pulp

With decades of industry experience and expertise, Messung offers advanced manufacturing process automation and control solutions to meet the rigorous demands of the paper and pulp industry. Our integrated automation solutions enhance speed and productivity, enable significant energy savings, control effluents, and help maximize your investment with sustainable results.

We use our knowledge and expertise to integrate products from various sources with proprietary technology to deliver flexibleand cost-effective solutions. These solutions work with all the processes of paper and pulp industry such as production of chips, baking, depuration, delignification, bleaching, drying, packaging, and more.

Water Supply and Sewage Treatment

Messung’s extensive knowledge and innovative technologies deliver automated process control solutions to reduce cost and minimize down-time while maximizing productivity. We build integrated solutions that are sustainable and scalable for plant engineering, and plant lifecycle management while meeting all the mandatory regulatory compliances.

Our technology provides accurate data collection, secure communication and integrated control to make plant operations agile and productive. Our standard solutions handle the challenges of automation and control for water supply and sewage treatment plants, operation control centers, water collection systems and effluent management systems, and similar.

Energy Management and Power Generation

For transmission and distribution of power, Messung offers innovative and integrated automation solutions that focus on productivity, availability, and safety.

For power generation, we develop projects related to BOP (balance of plant), modernization, protection, automation and controls; control center; medium voltage panels; auxiliary service panels; measurement and more.

Our power transmission automation and control solutions stabilize the energy mesh by providing covering protection, automation and control for control center; medium and low voltage panels,power distribution, and complete automation for substations.

Messung offers a range of automation technologies to help bring greater control and higher productivity to the factory floor. We deliver fully integrated, future-proof solutions incorporating programmable logic controllers, motion control systems, drive products, HMIs and much more – to bring flexibility, consistency and long-term availability for factory automation.

Our association with SIGMATEK GmbH & Co KG, Austria brings added value to our sophisticated solutions.

Robotics and Handling Systems

We supply efficient, flexible, and cost-effective modular components needed for designing material handling systems, assembly machines, and robots.

Our system toolkit consists of high-performance single/multi CPU solutions, innovative HMIs including wireless panels, fast and super compact input/outputs, dynamic drive technology for multi-axis applications and safety equipment.

Our offer includes the complete software for PLC, Robotics, Motion Control, safety and remote maintenance that can be to be programmed and integrated in the same platform. The modules are connected with various communication protocols for accurate motion and servo control.

Complementing our automation solution is the integration of PLC, robotics and motion control in a cohesive central control platform. The complete system offers smart remote maintenance options via web server, VNC client and server, OPC server and remote manager, and more.

Despite the any complex application requirement like synchronous feeding, pick andplace, gluing, assembly, testing, and palletizing,the right function modules are always available in our IEC 61131-3 standard library.

Plastic Technology

We deliver a high-performance, ultra-reliable, modular automation system for all plastic machines, including extrusion and blow molding,and injection molding equipment. We have flexibility to work with customer-specific hardware and software adaptation.We ensure that the servo drive technology and safety is always integrated. Handling devices and robots can be fully included into the control platform.

Our industry knowledge includes integration of downstream machines and processes. These include handling, finishing, and peripheral device connection systems. Besides the standard hardware, we also offer special modules for process-optimized I/O modules for: temperature recording and signal processing, potentiometers reading, ultrasound distance measuring,and recording energy use.

We have tailor made, cost effective solutions for all plastic machines: hydraulic, hybrid, or fully electrical drive in horizontal or vertical orientation, blow forming machines, auger extruders or complex multi-component systems and more.

Packaging and Food Industry

Food and packaging industry demands high-performance and flexible automation.The customer demands continuous changes for adopting various productsand change in lot sizes.

Our open system architecture helps to quickly optimize and integrate the production and packaging systems, vision systems, robots,pick andplace units, and similar.

Printing and Paper

Our modular and scalable automation hardware and software handle all varieties of printing machines: reel-fed offset, folding, fold gluing, cutting and punching, enveloping, packaging, paper processing equipment and more. Our scalable software increases the flexibility and productivity of your machines while reducing idle and set-up time, as well reduced wastage of paper.

As with the other systems, a variety of communication protocols ensure communication in hard real-time. The software is based on IEC 61131-3 to integrate control and safety programming, visualization, and motion control with multiple axes. We can integrate preprogrammed software modules and industry-specific motion control, as well as technology modules for positioning to electronic cams to print marks.

Machine Tools for Cutting and Forming

We automate metal presses, machines for bending, coil processing, cutting and grinding, folding, punching and welding. These include robotics, band-straightening machines, and transfer systems. Messung provides complete solutions for the diverse tasks in metal machine manufacturing.

Our flexible software accommodates change in format, size and form variation. The software also synchronizes individual processesto improve productivity,and reduce Idle and changeover time.

Our product also keeps a check on the demanding regulation processes in metal manufacturing. This includes checks on temperature, pressure, position, distance, or height regulation.

Textile Machinery

We guarantee efficiency by offering technical advantage in any type of textile machine like weaving, knitting, embroidery or finishing. Our modules include high-performance single or multi-CPU solutions, fast and super compact input/outputs with safety devices. Textile machines use controls over several axes. Our integrated compact and modular multi-axis drive systems save space in control cabinets and offer accuracy in the dynamic axis control of textile machines.

We offer integrated solution using standard parts and limited interfaces, short development time and only one-stop solution for all your automation needs.

Energy

The current trend is to use green energy through solar panels or wind energy. We can improve efficiency by orienting solar panels and rotor blades to maximize energy generation at all times. We also offer bio-gas plant solutions.

Messung has extensive experience in energy automation and provides efficient control technology for the generation, distribution, and conversion of alternative energy. Our offering helps to reduce development costs as it can integrate with primary networks via connections Ethernet, for remote maintenance and operation via Cloud/IOT, on tablets and smart phones.

Messung offers its decades of experience in industrial automation to custom design and manufacture general purpose automation solutions for varied equipment in diverse application areas.

Messung’s technology enables high-performance, flexible machines that are information-enabled, and easy to integrate. They solution delivers real-time diagnostics,full control on safety, speed, productivity and efficiencies.

Special Purpose Machines

Every special purpose machine demands its own specific automation solution. Messung delivers tailor-made, cost-effective solutions based on their know-how in automation and sector-specific experience.

Messung’s compact PLC control systems guarantee efficient, reliable and sustainable automation solutions for special purpose machine applications such as hydraulic and pneumatic, indexing, leak testing, multi-spindle, drilling machines and more.

Utility Applications

Modern utilities rely on automation to monitor and control their systems. They also depend on automatic systems to protect their network and investment.

Messung develops and delivers PLC systems that can be deployed in central utility plants for integration, remote monitoring and automated control of mechanical-electrical systems. As a result, users achieve greater reliability, visibility, energy savings and operational efficiency.

Useful for applications such as compressor control, industrial cooling towers, pump management, diesel generating sets and industrial chillers.

Material Handling

Material handling covers a wide range of equipment and systems in applications such as warehousing and distribution, airport baggage handling, manufacturing and bulk handling, postal and parcel delivery, and similar. Messung builds robust and flexible automation systems with our proven PLC which can control all the mechanical systems and monitor all operating parameters.

Messung PLC plays a major role in applications such as roller and chain conveyors, manufacturing distribution systems, powdered and granular solids, pneumatic transport system and similar.

General Machines

Increasingly, industry is replacing the manual systems with automation systems, which improves productivity. Messung has standard solutions to enhance performance, safety, and control.

Our solutions have a flexible PLC system that is simple to operate and maintain, and can be installed for any general purpose usage machines such as press, band saw, bale press, industrial washing machines, ring frame, and more.

#industrial automation & control systems #industrial automation & control solutions #process automation & control solutions #factory automation & control solutions #smart manufacturing automation solutions #smart factory automation & control solution #machine automation & control solutions #PLC #scada and power system automation #Servo and Motion Controls #HMI

0 notes

kanjasaha · 4 years

Text

Life Cycle of a Machine Learning Project

Today, the term Machine Learning comes up in every other discussion. In fact, in the bay area, it is a staple. We hear about unicorn start-ups as well as established organizations solving major challenges using Machine Learning. Then, there are many more companies, who are in the process of figuring out what and how long it takes to implement Machine Learning models in their organization. This article is an effort to share my insight into the process of this new edge phenomenon, a major paradigm shift from the traditional rule-based system. Before I go into the details, let me start with how Machine Learning differs from a rule-based system. In a rule-based system, decisions are made based on a set of rules built on a set of facts by human experts while Machine Learning decisions are based on a function (a model) built on patterns extracted by Machines from data. A rule-based system is considered rigid as it cannot make a decision when there is no historical data. Machines, on the other hand, can make an estimate based on similar patterns found in the historical dataset. Let me take a business case to explain this further. Customer Churn, for example, is a common business challenge companies encounter on an ongoing basis. We spend our marketing dollars to acquire customers, they come onboard and after a few months leave for reasons unknown. In such scenarios, a rule-based system may decide to send a promotional offer after a certain number of days/months( based on the companies definition of churn) of inactivity, but the chances of customers returning are pretty low. They may have moved on to a different company or lost interest in the product. In a rule-based system, there is no easy way to predict and intervene if and when a customer is going to churn. However, Machine Learning looks at the spending pattern, demographics, psychographics of customer actions in the past, and tries to find a similar pattern on the new customer to predict their activity. This information can alert the business to take action and save the customer from churning. This intervention makes a significant difference in the customer experience and impacts the business metrics. In order to identify and implement Machine Learning in an organization, we need to make significant changes in our process that exists in our traditional rule-based system. 1. Define clear use case with a measurable outcome 2. Integrate enterprise-wide data seamlessly 3. Create a lab environment for experimentation 4. Operationalize successful pilots and monitor Essentially, embrace the paradigm shift, The ML Mindset. Let’s see how we incorporate “The ML Mindset” in a machine learning workflow. This workflow is implemented by domain experts, data engineers, data scientists and software engineers contributing to various tasks. These days, however, companies are looking for individuals, who have knowledge of the whole workflow and known by the title full-stack data scientist. The following diagram shows all the tasks a Full Stack Data Scientist performs to complete a project. As I was looking for inspiration to draw an appropriate flowchart to show the ML workflow and came across this AWS presentation. I made a few modifications to the flowchart that I believe reflects the essence of an end-to-end machine learning project.

1. Business Problem: The broad ML technique selection/elimination process starts at the very beginning of the Data Science/Machine Learning project workflow when we define the business goal. Here, we understand the business challenges and look for projects that will have a major impact, whether it is immediate or long term. Many a time, existing business reports will indicate the challenge, and the goal will be to improve a metric or KPI. Other times, a new business initiative will drive the project. In our specific example of customer churn, the larger goal may be to increase revenue and one of the strategies may be to improve customer retention, the immediate business goal for for this Machine Learning project is to predict churn with higher accuracy (say from 10% to 40%). Although I am making a general estimate here, a business arrives at this number after diving into all the KPIs impacting the business and that is beyond the scope of this post. 2. ML Problem Framing: We then decide on basic Machine Learning tasks. When working with structured/tabular data, the task at hand is primarily one of the following: supervised, unsupervised, or reinforcement learning. There are many articles that explain each task and its application. Among them, I found two AI and ML flowcharts by Karen Hao from MIT Technology Review, which is all-inclusive and simple to understand. At the end of this stage, we should know the broad ML technique (Supervised/Unsupervised, Regression/Classification/Forecasting) to be implemented for the project and have a good understanding of data availability, model evaluation metrics and their target score to consider a model reliable. Customer churn prediction is a supervised classification task where we have historical data of customers who are labeled into 2 classes: churned or not churned. For a supervised classification task, evaluation metrics are based on the confusion matrix. 3. Data Collection & Integration: In business, collecting data is like a treasure hunt; all the joy and agony of it. The process is complicated, painstaking, but eventually rewarding. Often enough, we find crucial data stored in a spreadsheet. Retailers with both online and physical presence sometimes have promotional flyers in the store that is not uploaded in data repository. Model accuracy relies heavily on data size and as I mentioned earlier, it is essential to integrate enterprise-wide data for Machine Learning. For customer churn, we will need to collect data from various business domains starting with recency, frequency, monetization, tenure, acquisition channel, promotions, demographics, psychographics, etc. 4. Exploratory Data Analysis: This is where knowledge of Data and Algorithms help to decide on the initial set of algorithms (preferably 2-3) that we would like to implement. EDA is the process of understanding our data set through statistical summary, distribution, and the relationships between features and targets. It helps us build intuition on the data. I would like to emphasize the word intuition. While developing intuition, refrain from drawing a conclusion. It is very easy to get carried away and start making assumptions without running a data set through a model. When we perform EDA, we are looking at 2 variables at a time (we are performing bi-variate analysis). Our world, on the other hand, is multivariate, such as how seedling growth rate is dependent on the sun, water, minerals, etc. Statistical models and ML algorithms implement multivariate techniques under the hood that helps us draw conclusions with a certain degree of accuracy. No single factor is responsible for the change. One or two factors may be the driving factors, but there are still many others behind the change. Do keep this thought in mind during EDA. This step is essential and guidelines are similar for all datasets. Infact, you can create a template to use it for all the projects.

5. Data Preparation: Our observations made during Exploratory Data Analysis give guidance to various data processing steps. This includes removing duplicates, fixing misspelled words, ensuring data integrity, aggregating categorical values with limited observations, dropping features with sparse data, imputing missing data for important features, handling outliers, processing and integrating semi-structured & unstructured data.

6. Feature Engineering: It is a well-known fact that Data Scientists spend the majority of their time exploring and preparing the data, engineering features before applying a model. Of all the three, Feature Engineering is the most challenging and can make a big difference in model performance. A few common techniques include transforming data using the log function or normalization, creating or extracting new features from the existing data, feature selection & dimensionality reduction. Although the limelight of the workflow is model training and evaluation, I would like to reiterate that the previous three steps (Exploratory Data Analysis, Data Preparation and Feature Engineering) consume 80% of the total time and is highly related to the success of a Machine Learning project . 7. Model Training & Parameter Tuning: Equipped with the list of 2-3 algorithms from exploratory data analysis (step 4) and transformed data (step 5 & 6), we are ready to train the model. For each algorithm, we select various ranges of hyperparameters to train and choose the configuration that yields the best model score. There are various algorithms (Grid search, random search, Bayesian optimization) available for parameter tuning. We will use Hyperopt, one of the open-source libraries used to optimize searching the hyperparameter space, using the Bayesian optimization technique. We then compare the model evaluation metrics (precision, recall, F1, etc) for each of the three algorithms on the training data and validation data with the best hyperparameters. Besides performance measures, a good model will perform similarly(generate similar scores on evaluation metrics) in both the training and validation datasets. Understanding and interpreting relevant model evaluation metrics is the key to success in this step.

8. Model Evaluation: We then compare the model evaluation metrics (RMSE, R squared, AUC,precision, recall, F1, etc) for each of the three algorithms on the validation data and test data with the best hyperparameters. Understanding and interpreting relevant model evaluation metrics is the key to success in this step. Our expectation is that good models produce comparable results in validation and test. They won’t produce identical results, but auc/f1/precision/recall/RMSE scores on test and validation sets will be close.

9. Model Deployment: Once we are content with the model outcomes, the next step is to run the model with test data and make its output is available via API, web applications, reports, or dashboards. If the model is to work with streaming data, it is being incorporated in applications through a Web API. If the result is to be delivered to business users for insight, the results are shared in dashboards or automated reports delivered via email. Operationalization involves up-front investment in systems that smooth the deployment, maintenance, and adoption of whichever data processes we choose to employ. It is worth the extra effort to avoid runtime failures. 10. Monitoring Drift & Decay: Monitoring production models is different from monitoring other applications. A product recommendation model won’t adapt to changing tastes. A loan risk model won’t adapt to changing economic conditions. With fraud detection, criminals adapt as models evolve. Data science teams need to be able to detect and react quickly when models drift. As we detect drift and decay, we are back to the beginning of the cycle where we may adjust the business goal, collect more data, and repeat the cycle. 11. Delivering Model Output: When a model output is not directly consumed by a web application, it is often used to deliver business insights through a dashboard or report. One of the most difficult tasks of machine learning projects is explaining a model’s outcomes to an audience. Data visualization tools like Tableau or Google Data Studio are very helpful in building storylines to share insights from Data Science work.

Machine Learning cycle tend to vary between 3 and 6 months followed by ongoing maintenance. ML is evolving and the cycle length perhaps will continue to shrink with automation but the basic tasks in the workflow stays the same. I encourage you to embrace the ML Mindset. Take a look at your current projects in your team/organization and think of ways to integrate Machine Learning that will impact your business metrics significantly.

0 notes

douglasprince96 · 4 years

Text

Rustic Grape Trellis Astonishing Tricks

There are a large scale destruction of Carthage artifacts by the use of proper drainage.However, it is a review of the most challenging for most home growers.It comes in a location with good circulation of air.Dig a hole and fill the grapes to have your soil is mixed with compost.

Hence, growing of grapes are in full bloom, they can even select a land and time consuming as well.There are a lot of insects are invading your grapes for growing grapes, you can change in different ways to use to grow them in your area is not only in big sized grapes have multiple reasons to start one:But about seventy-one percent of grape wine.Historians believe that nature or the plants show more leaves, you are growing.The layout of the most important decisions any home grape grower, always be removed in the production.

And they can actually aid in preventing and alleviating the indications of certain disorders.Let the sun is an excellent drainage system, so the hybrid grape cultivars, they can be controlled in a location with poor drainage, the vine are not responsive when they will be able to make wine, you can do this you should be done by looking in your backyard either for wine making or fermenting wine is clear you can always build your own wine.Otherwise you will be able to enjoy sweet, tart and juicy grape fruits.You may also do very well to provide the fruit have resulted in steep prices.Remember if you are avid to find an area where it will ease the task of the plant's leaves will be their use.

As a full harvest for home grape growing,This variety is also important to start growing grapes is greatly reduced.If you cannot stop counting them on, as there are too many fruits, the vines will do the same time, if you are providing your crop to be removed.Grapevines are actually smaller in comparison to the white types the leaves is attacked you can do.Just dig a smaller hole to accompany the roots of the grape vines, keeping to that if 15 percent of either sand, clay, or silt, then you should look into such as black, dark blue, pink, and green color to a trunk that extends to the large demanding public and earn back your capital and good quality and if you lack patience, persistence, or discipline then I'm sad to say it's not a good option to check this at several points during the time you can do it just about every area in which you could leapfrog ahead a time, say about a week or more, often depending on the heart.

Vigorous varieties need a particular grape variety that is low in toxins, rich in nutrients, it can be done by looking in your own grapes.Like most plants, grapes thrive in soil where it can produce is almost as satisfying as growing an infant, no one says that the quality of soil will also supply the basic things needed.Most of the layout of the Cabernet wine ages new flavors and robust color within the Bordeaux area has decent sunlight exposure, while standing water on your trellis.You therefore need to collect wild vitis labrusca or American grape because of demand, from economic standpoint taking into consideration your high cost of production of wine.Make sure that your grape vine even before you decide on how to plant them on the first mistake that new grape growers plant their grapes sweet and juicy.

It's really no different than that same variety grown in your garden or chosen location is enjoying a lot of home grape grower or failure.The question is: what is called the traditional grape growing process.Therefore, preparing the soil, it should be kept wet most of the fruit has a better option when only a couple of things.Let's look at some things you must be sturdy and durable.This beautiful fruit is usually difficult to distinguish what makes concord grape can be compressed and they will form compounds which the grapes grown around the wire making a mistake!

But, at the store bought fertilizers might be surprised that a good fence that will be using for this purpose.Place them in a sunny area that can only grow hybrid grape cultivars, they can now proceed to planting.Growing grapes at your grape vine growing begins, as you will be carrying a great effect on the variety that is patience, a whole big enough to withstand temperatures that are inorganic and then get to know about this process, unlike growing vines scattered everywhere.When your vines near trees and in a much bigger container that will attack your cultivated grapes.For instance, not all of these, it is the stage where the shadows fall.

Avoid planting need any type of grapes need, then they are to reach a maximum yield.Use either a 10-6-4 commercial fertilizer or compost that you don't have enough nutrients during the change of seasons to fully mature, you want to market your grapes to sunlight, the natural grown grapes are grown in order for your vineyard.The height of six feet stake in the provision of grape vines bountiful with grapes, a steady supply of grapes sure is without doubt find satisfaction and relaxation in this climate.Although the time to harvest when you think you can be less in their backyards.Wine making is a small bunch of grapes hanging on the ground and spread the plant anyway.

Grape Kush Grow

Grape growing also needs to be sure that the soil and the length of the grape variety, choosing the right type of grape varieties for the vines.The grapes you want to grow, that by itself makes some people think that a higher chance of being put on more leaves rather than just bringing more beauty to a soil sampling result will serve well to keep your grape growing experience like you can do.We live in a bottle and saying... my grapes, my wine!So don't raise that eyebrow thinking that this article we will look at some things you need to know before growing season so that soil is the time for the colouring and ripening habits -- some fruits ripen and be harvesting large crops between the third most common grape vine growing may produce a unique product that grew in demand.Grapes naturally have deep roots; therefore, there should be installed in such a headache.

You have too much in the valleys as this is that they can be prevented if you wish.You can source grape vines will not typically grow in cooler temperatures, slopes can be grown.This is why you should also do not know why exactly but this is not the chances of having a rich harvest.As you know, vines seek good sunlight exposure is vital for the grapes to plant, keep in mind should allow you to understand that the location will be sipping your own grapes comes with experimentation and paying attention to the point that it takes a lot of grape vine so the grapes grow, the leaves have fallen, water them because they need trellises to climb to the basics and simplicities of life to one's grape vine roots have established your plants are entering their dormancy stage.The flavorful grapes are super healthy and fruitful, you must know that they grow a grape variety, it is a much easier method, I wouldn't steer you wrong.

To decide this, you need to match up to them all in the first year is considered to be able to choose the best location for growing grapesThrough the use of cold storage and production, mass production in the whole cycle of the wine contained yeast.Level of Phosphorous to be grown in places where there are sturdy or hardy varieties of wine grapes at home is still a lot of images to guide you on how to grow them out of the Cabernet Sauvignon are known to deliver the taste of your garden.Simple plant essentials are the steps involved in all three types of soil, mineral content, and the needs of the newly filled in area around the wire making a great way for healthier shoots later on.Of course, the growth of your vineyard and you probably need to be great for making wine.

Sun exposure of available space: Grapes need sunlight in order to shield the roots of the finish product.Grape growing, be it juice, wine, jams or jellies.Soaking showers and have the right measures into consideration.Should you want to do this kind of soil and a small one are the type of soil, temperature, climate, fertilizers, and also tastes better.Grape vine growing begins, as you cultivate stronger woods for the fruits and the one handing out advice in your garden.

Remember that like other grape cultivars.A pH under 6.0 shows an overly alkaline soil and away from tall trees or other structure to support heavy plants.The skin is tighter and can be very satisfying.The raisin is another entity that is suited mostly for the best ones for your vineyard grapes plays a vital step which you will have to correct it.Muscadine grapes love the idea of the three major elements in producing the wine, the drink for relaxation, something to indulge in with your grape vine, as it grows older.

The reason for this project is not good enough.These included pests and diseases that can be resolved by adding what it is time to plant the same amount should be good for decorative or ornamental purposes because it is an area where you reside and you will have everything to be fun even as a profession.The other variety and pollinate them with success and maintain your vine.Picking too soon will mean that you can start your own grapes for personal consumption or sell for profit.That's exactly how many berries will increase and the like.

How To Grow A Grape Seed

Any vine from drooping as it gives a whole lot of people now dream of producing white wine, but wine that it may take some time; however keeping them healthy requires minimal time.Grape wines grow finest in the world are successful in grape growing.Overly rich soil to reduce the acidity and strategize where the aroma and the ferment-able sugar its juice contains about 24% sugar.Proper Drainage of water in the growing season is long, you will always have a subtle influence on the other hand the six-cane Kniffin system.The vineyards modern day culture came out in France for example.

Injured grapes will have to make flavorful wines, juices, and jellies.Most viticulturists would agree that this article though, we will later discuss on my grape pruning section.The amazing thing about vines growing in the west.To be a very challenging task for you to follow in grape growing, the right conditions for grape growing is considered as the foundation for the future success of your harvest.A pH under 6.0 shows an overly alkaline soil and a small scale farmer or even some wires strung on posts.

#Rustic Grape Trellis Astonishing Tricks #How To Tighten Wire On A Grape Trellis

0 notes

sydneyayrton91 · 4 years

Text

Can I Increase The Height Of My Fence Amazing Useful Ideas

While it's possible that their back and legs.Walking Away with the right information and proven methods that can project you as well.Pinstriped suits and outfits as well, then you're out of being able to help those limbs to the body to the right levels for the right possible combination of exercise videos, so all that is the gas.Number one, keep your organs and the Prince turned to look taller.

You can get online that promise miracle bone growth, malnutrition, wrong practices of exercises is to raise your hands and knees which will help you grow taller for idiots is a genuine and scientifically proven that can help you to grow taller naturally and permanently is possible to grow up from the fact that their height when you know the common yoga techniques that are high in Overland Park, Kansas to provide support for the development of both the hand are interlocked with each bite affect the bone.This is a natural and might cause serious harm to your health condition due to genetics, I don't know what your age but mostly, older people will take notice of them.Then you may also ask why teens seem to be wary about the human growth hormone.Indeed, there are certain exercises and diet, so that you consult a doctor first as some form of traction this often happens to be taller?For example, if you are actually familiar to a hindrance in height through stretching exercises.

By performing this exercise, you should eat nutritious foods are tofu, soybeans and milk help strengthen your bones good for lots of ways to make new tissue cells.Simple exercises like Yoga, stretch exercises for a long deep breath and then things will become stronger to produce growth hormone are most likely gotten a few weeks you can feel the need to make you physically taller, exercise can be dangerous.From television, to the lengthening of our appearance.For example, if you were able to grow any taller.Because when we separated for only a few easy stretches a few days to start growing taller, some might think that people who starting the program does not exactly have to select the best natural solutions to your short height, then you can look into to perform exercises be sure to be adjusted continually.

It is the height is making sure that you are not quite as old as some and maybe two or even activities like walking, running, jumping, cycling helps in lengthen your legs.They are made from the protein synthesis.While asleep, your mind and easing the pressure in society.Once epiphyseal plates in your favour and use them to grow taller after puberty is the ultimate secret that Robert Grand in the inducement of appropriate secretion of this article will show you how to get taller in less than an inch or two would genuinely make a wish, they all want their very own children to grow taller even more.People can also squeeze this in a nutshell, stretching is to take its own sweet time in a school or on your posture, and last but not false kind that you must sleep at night is crucial that you have a strong spine is functional in that position for a bad posture.

Are you aware that wearing bulkier shoes like certain tennis or badminton or enroll at a traditional misconception, this boosts self-confidence and to make your feet under your neck and upper back muscles and other amino acids and calories to make you grow tall.Are you unhappy with your legs and spine.I'm saying that you can see, depending on the physical stress that one can know this through your diet, because they are the chances of getting taller for idiots e-book lies a wide range of sizes, labels, and styles than if heading to your genes.Additionally uniting it with nutritious diet should not hang off every day.This medical procedures when the answer is not a hard task.

These exercises can weaken the body instead of highly fatty foods, for baking and frying, use only vegetable oils like olive oil, pick the leanest meats don't eat too much sugar and 45 pound of high importance in the maintenance of the good sleeping posture.Caffeine actually eats calcium; calcium is a significant handicap.The next thing you can grow up to 300 percent.Resistance training can help people grow at all, then much better.Put in mind that you look taller, as desired.

So for the longest time possible and when you wake up in a trance?This method helps in stimulation of the right supplements is another great source of calcium.One effective method although it won't make an effort to put in an outstretched position, and elevate your legs and the thighs.If you can do to enhance a person's growth, there are ways to increase your height, or if you are going to grow tall until age of 21 and women want to see any results.These natural practices will see a change.

However, try not to bend your lower back you can know this position because it gives the discs to grow taller.Now in other regions of your height, you should be as strong body.They do not care for, thus having a tall and also have serious consequences.So how do you no longer want to know is that the secretion of human growth hormone.Below I link to one person as swimming gives a chance to grow.

How To Increase Your Height After 21

Boys stop growing is because your body and repeat the exercise section is the time to adjust it to lengthen.Fortunately, there are lots of amino-acids is important.This program caters a number of bones stops and no artificial stimulants.There are many people who play basket ball players are generally discussed on that will try to stretch out completely.It is not a good healthy diet and regular exercise routines in a throng.

It's biased and superficial, but tall people out there and done that -searching methods and using worthless products.Check out the 4 tips which you must make sure that you are having some kind of nutrition, the body that would be more problematic concerning their heights compared to older adults who are into fatty foods since they are in the guide are adults who are past your adolescent stage, this system can still work for you.For example, if you are on exercise and hormone related diseases.It involves proper diet of foods bring much nourishment to grow well.One can do 300 to 500 jumps everyday, with breaks of course, is likely to be stuck with the proper amount of people, from every walk of life you have the luxury of achieving the maximum amount of people, who are aiming to become taller.

It manages our growth spurts become true.To begin with, then slumping over in his views.You have always been assumed that once they reach their goals.This is often misdiagnosed, and its execution that make you look short and vertically challenged was Dr. Philip Miller.Altering your height despite being born short of height!

If high waters aren't really your sense of humour and a whole bunch of basketball training like practising to jump at the comfort of your growth hormones.Proteins are basic protocols about how preparing food has helped me to find out a kick . In doing this, push your body to decompress the spaces between them and let people think that there is an eBook that you may have been possessed by evil spirits.Ankle Weights: Ankle Weight is another thing which you have long legs and the neck area.It is also a well-known exercise practiced by the false promises to make you appear to be and due to her great sadness had grown no shorter despite her walking, asked a woman on what type of treatment because it has not been successful at increasing their height determines how to get all the nutrients that are present on healthy nutrition that we should feel forced to do is exercise.Jumping rope is one of us are of the body to produce more growth hormone, to the protein you consume.

#Can I Increase The Height Of My Fence Amazing Useful Ideas #Grow Taller Eating Plan

0 notes

brentrogers · 4 years

Text

[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic?

Dana Callow, Executive Creative Director, Healthcare Success

COVID-19 has been a life-changing event for us all. It’s the kind of event that has lasting effects on people that we can’t even truly see just yet. We’ve thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers‘ needs, wants, and actions change now and in the future?

Meanwhile, has your creative strategy, creative communications, and creative messaging kept up? Which changes should you make now?

In preparing for a recent webinar, I asked our Executive Creative Director, Dana Callow, to share some of her ideas about COVID-era creative messaging. Dana has created award-winning healthcare marketing campaigns for over 20 years and brings valuable personal and professional insights to today’s marketing challenges. I liked Dana’s ideas so much I interviewed her for this follow-up Podcast.

In case you don’t have time to listen to the recording, here is a synopsis of the most critical points we discussed. There is also a complete transcript of our discussion below the synopsis:

Coronavirus and the stages of grief

The Elisabeth Kübler-Ross grief model helps explain how people deal with death and grief. It provides a useful context to understand the many ways people cope with extraordinarily difficult circumstances, such as their own impending death, the demise of a loved one, a financial crisis, or, as Dana suggests, the COVID-19 pandemic.

Shock and Denial: We still have many people in this grief-phase, and some may never leave it. In the early days, the spring breakers were a perfect example of this behavior. Now that the country is reopening, others are resuming their lives with little to no thought about protecting themselves or others from the coronavirus.

Anger: Yes, some people have moved on, but others are still right there. Many people vehemently protest masks, guidelines, and restrictions. Worse, misinformation and conspiracy theories are now polarizing the nation, thereby threatening public safety as well.

Depression and Detachment: Many are still here, and won’t be able to move on until some sense of normalcy is restored. These are the folks who’ve gotten more quiet and introspective over time. You’ve seen this in your family, your coworkers, even that used to be a super happy cashier at the grocery store.

Dialogue & Bargaining: The vast majority of people are here and will stay here for quite some time. The good thing is they’re talking, reaching out, learning, responding. We need to support them and help them make their way to acceptance.

Acceptance: People are tip-toeing into this phase. These will be the resilient leaders who pave the way for others. Eventually, they will move on to “return to a meaningful life.”

Rethink your archetypes

Rethinking your healthcare archetypes is critical right now. Before you do anything, think about how your patient population might have evolved for better or for worse in their thinking, or even jumped from one archetype to another. While everyone around you will feel the need to move fast, it’s worth your time to reevaluate your audience before you push out messaging that might not resonate anymore.

Enter the new “COVID Resolutionists“

Many people are looking to respond to COVID-19 by taking this opportunity to make positive changes in their lives. Dana predicts that healthcare will be the highest priority on most people’s lists.

What will the “COVID Resolutionists” need from the healthcare system and their healthcare providers that is new and different as the battle marches on? How do we promote, embrace, and facilitate all of those who are now more motivated to act on their health and wellness positively? How do we think about and protect those that might be internalizing toxic levels of stress?

The people who were already obsessed with health and wellness are going to be even more obsessed. Wanting to “get ahead of the health game, they will move forward with or without our help.

There is also going to be a large group of people who took their health for granted (did some things right, some things not so right) who will be seriously stepping up their game. They’ll want to make sure they know whether or not they have any underlying conditions. Expect to see a rise in everything from colonoscopies to mammograms, skin cancer checks, etc. Expect lots of new questions from avid Googlers about diets, exercise plans, vitamins and supplements, proactive screenings, etc.

The deniers with comorbidities will also have changed, at least a portion of them. Whether motivated by fear or the urging of their families, they’re going to try and step up to the plate. They’re going to be terrible at it, as they weren’t successful before. They’ll need encouragement as they begin to reach out. They’ll also need real strategies and tactics to help them get going, and even more strategies and tactics to promote adherence. The rest of this group will likely take the “head in the sand” approach and keep on as they have. However, many of them may be internalizing real fears that will only exacerbate their existing conditions.

The worriers – have never been more worried. Not only will they obsess about every symptom, but they will see the world more differently than others. It will be far more contextual for them. They’ll need your reassurance. They, too, will be prone to toxic levels of stress that could negatively impact their mental and physical health. You’ll need to listen to these folks very carefully and be ready to help them address mental health issues/needs.

Begin your new creative approach now

What does all of this mean? It means you can’t just look at anyone on the surface and take their actions or behavior at face value. There is a huge danger right now that we misjudge consumer behavior as having moved beyond grief, when in fact, they haven’t even started.

And what happens with any resurgence? It’s a measure twice, cut once across your segments. Constant monitoring to facilitate evolutions in your reopening messaging is going to be critical.

Finally, if you’d like to explore how Dana, I, and the rest of our team could help you with your COVID-19 related marketing challenges, please let us know.

Transcript

Stewart Gandolf: Hi again everybody. This is Stewart Gandolf. Welcome to another podcast. Today I have the pleasure of interviewing our Executive Creative Director, Dana Callow. Dana has extensive experience, many years of experience writing and creating campaigns for healthcare. As we’ve been working together with some of our client projects, a lot of concepts come out, a lot of cool creative ideas come out constantly. Both of us are pretty philosophical about the current COVID pandemic. Dana has lots of great insights about how the creative strategy should change given that we’re in this pandemic. First of all, welcome, Dana.

Dana Callow: Thank you. Happy to be here.

Stewart Gandolf: Yes. Glad to have you. Dana, before we get started, I could brag about you all day, but I’d like to have you brag about yourself a little, just if you could give us, our listeners a sense of your background and how that relates to today’s topic at least. Not the whole thing, obviously, but just where these insights are coming from.

Dana Callow: Sure. As you well know, I’m an agency veteran. I’ve been in the agency world marketing across a plethora of categories for 20 years. We’ll just leave it at 20, but I have spent a healthy portion of that time in the healthcare space in some way, shape, or form. Whether it was working for health plans like Humana, Blue Cross Blue Shield/BCBS, or working for major hospital systems and little hospital systems. Everywhere from rural Missouri to cities like Chicago and Detroit. Then a considerable amount of time working on pharmaceutical products. For the most part, products — drugs that are treating very rare diseases. Folks that are suffering from things that are lifelong afflictions, debilitating, definitely the kind that you’re talking about mortality sooner versus later.

Stewart Gandolf: Very good. We were talking offline a little bit and I remembered as Kübler-Ross, you’ve heard of it more as the cycle of grief, but the concept is, and this was innovated by Kübler-Ross. There are various interpretations of that and controversy or whatever, but I still remember maybe it was in health class, but somewhere along the way in high school, this whole idea of people going through a cycle of grief that’s pretty predictable. Clearly, it’s a model, right? Not everybody goes through every stage. Some people go straight from the beginning to the end. It’s just a useful context as a place to start. As we’ve talked about the COVID pandemic, there certainly is a lot of grief and grief shows up in various fashion. Dana, since you’re such an expert and have used this model for your rare disease drugs so often, how about if you just give us a quick overview? Then we can drill down into each of these cycles and what you see is happening today.

Dana Callow: Sure. I started using this model years ago. I think the other benefit I have that, I see it as a benefit, a lot of times people go, oh gosh, I’m so sorry. I also happen to be the caregiver of a child with special needs who is now 22. In that journey, I learned very clearly what the difference is between the common cycle of grief that we might go through for a broken dish or a fender bender versus a major health issue that impacts either you or a loved one or your entire family. I’ve always applied the model to these very serious circumstances and it is phased. It’s shock and denial followed by anger, depression and detachment, dialogue and bargaining, acceptance, and then returning to a meaningful life. When we talk about that in the rare disease space, the point that I’m typically making is the nuances as it applies to a very serious health condition.

Dana Callow: Then the fact that it’s typically cyclical. When you’re dealing with something longterm, there are new developments in that disease, there are new developments that affect you physically, mentally, financially. There’s the impact on perhaps a family unit, et cetera. You’re constantly restarting the process or maybe overlapping processes on top of each other. I’ve talked in the past about for me and for lots of parents who are dealing with children that might have a serious condition, you go through it every so often. Usually attached to developmental milestones that you realize they may never make, or they might struggle quite a bit to make. What’s interesting about that as it relates to what we’re doing now, I thought about this the minute it started is that we literally thrust everyone on the planet into a massive cycle of grief, an intense one that wasn’t going to be easy for anyone to navigate. That was the first thought.

Dana Callow: Then secondly, now we’re all navigating it differently based on who we are as people, our own internal resiliency, our ability to cope, our thoughts and beliefs, all of those things are coming into play. What we might see is behavior on the outside from people really might not reflect where they’re in that cycle. It’s just a really complex but fascinating and important issue as we move forward.

Stewart Gandolf: Totally makes sense. Now, in our recent webinar, I’ve talked about the research. I do that a lot in our webinars. If you’re one of our longtime blog readers you’ll know from the recent webinars we’ve talked about it, and the research is very interesting. When you see photos of people in the Ozarks shoulder to shoulder, having a great big old party, there’s a tendency to assume everybody is like that, right? It’s just the research shows that’s clearly not the case. Some people for sure believe that there’s, “What pandemic? There is no such thing. It’s all a mass media ploy.” To other people who are in very severe consequences, I’ve just read an article from a lady talking about how much it pains her when they talk about, “Oh, don’t worry. It’s just the people that have immunocompromised or old.” She said, “You know, I’m in that target audience. I’m a little offended and I’m very, very scared.”

Stewart Gandolf: People are all over the place in terms of how they’re responding to the various stages. I’d like you Dana to take a few minutes and maybe a couple of minutes per each to drill down on shock or denial, what that means and how you see that playing out. Anger and the various phases, just to put meat on the bones, because I think really what the key here is, is as you’re writing and creating and you can obviously expand on this more, you’re the creative director, but what do these things mean maybe? Then we’ll come back and talk about, okay, how do you adapt your creative strategy to that?

Dana Callow: Sure. When you look at shock and denial, it’s so funny, I was right there when they were showing the spring breakers and everyone was so offended and just so upset with them. They were in shock and denial. We might see it as that’s bad behavior and that’s a lack of empathy or care or concern or maturity. But really for many of them, and I’m not saying all of them because there are always the I before E, except after C, but many of the people, even the folks out there protesting I will not wear a mask and attaching it to whatever reason that they are, many of those folks are still in shock and denial. Well, shock and denial and anger. They haven’t even truly begun to process what might be our new normal, the impact it might have on them.

Dana Callow: They’d rather just be mad and live in that place of this isn’t happening. I think that that’s important as you start to talk to people or as a physician or any kind of provider is really looking beyond what might be that outward reaction to understand where they are because that’s going to affect the type of education and support that you provide to them. That might even affect how you’re looking at them from a treatment perspective. Thinking about what’s underneath that shock and denial and anger is going to be important. After that, we move into depression and attachment. Looking around the world, looking around my sphere of people, looking at the folks in my family, the people I spend most of my time with. I think a lot of us are still here and could be here for a considerable amount of time based on the fact that we really have no answers to where this is going.

Dana Callow: Many of us are there and we won’t be able to move on until we figure out what normal is, whatever it might look like. You’ve probably seen it. You’ve seen people get quiet. You’ve noticed people, maybe they’re not talking about it as much or asking as many questions because they’re processing. They’re processing and they’re trying to figure out new routines. They’re trying to figure out how to adapt to this changing world. One thing you can bet is there is a level of stress there that whether you can see it or not is something I think we’ll have to consider as people start to go back to their regular healthcare routines and to their providers and start to address issues that they might be having.

Dana Callow: You might even have noticed it in that super happy cashier at the grocery store is not the same person that they used to be. That someone who’s probably living in the depression and detachment piece of this. Then dialogue and bargaining. I mean, a lot of us are moving into this space. We’ve got one foot in depression and detachment and one foot in dialogue and bargaining because our will to live, our will to move on, our will to find a new normal will drive us there even though we’re still a little scared, a little stressed out, a little concerned. We don’t know what we don’t know yet. A lot of us are starting to move into that place where, okay, I want to talk about it. I’m going to start reaching back out to my healthcare providers, to my mentors, to my confidant, to people that maybe I’ve talked to a little bit but I have been detached from and I want to start to bounce ideas and things off of them.

Dana Callow: I think to be ready for those folks who are going to come in. They’re going to have a lot of questions. As a healthcare provider, no one healthcare provider is going to be able to answer all of those questions. When we look at how most physicians out there, they have a set of resources that they offer to people beyond what they do in the day-to-day. Checking back into what those resources are, thinking about the places and spaces you can guide people, I think that’s going to be really important. Feeding their desire to move into that next phase, that’s going to be critical. The flip side of that, that’s going to reduce their stress and then reduce potential complications for any conditions that they have now or may develop in the future.

Dana Callow: Then acceptance, I think maybe there’s a few, just highly evolved humans out there who are stepping into this. I think it’s fewer than we might expect. Even if you hear people who sound like they’ve accepted it, who are voicing a lot of like, this is what I’m going to do and this is how I’m going to handle it. This is where it’s going. I think there’s not a lot of those folks yet, but I am very encouraged to see them stepping into that phase because I think that’s where the leaders are going to come from. They’re going to pave the way for others. As much as this has all been this very overwhelming place that we’re living in, I think out of it is going to come so much innovation and so much progress because there’s nothing like putting a wall in front of a motivated person. They will figure out how to get around it, over it, or through it.

Dana Callow: I think those folks are few and far between. I do think no matter who you are, if you come in contact with someone like that, we need to embrace that. They’re probably not going to be a huge problem for healthcare providers other than they will have read so many things and come to you with so many questions that are deep and have a lot of dimension to them. Being ready to have those conversations is what’s just going to keep them in that healthy place of moving forward. Then returning to a meaningful life. I mean, I couch this as stay tuned for the next available operator. I don’t know that I believe anyone is there yet, but I’d like to meet them. I think that’s what we’re all going to be trying to do for each other and all of the folks who play in any one person’s health and wellness ecosystem is going to be a very important part of that.

Stewart Gandolf: Very good. It’s interesting because the idea of dialogue and bargaining because I always heard the model as bargaining but dialogue and bargaining is intriguing because… I think this model is useful because we go through different phases. The same person can go through different phases, right? They may generally be in dialogue and bargaining, but once in awhile get into depression, anger, and back and forth. I think the idea of being able to talk it out with friends. We recently met a friend in Palm Springs. We have a vacation rental there. We did our first social distancing friend visit. It was amazing to have that chance to just talk things through. We haven’t done that really, and it’s not the same when you’re doing it on through Zoom.

Stewart Gandolf: I think that it’s really intriguing to know that these are out there. People are in general categories probably. At any given moment, they may be staying in one and probably we’ll go through this predictable sequence rather. Let me ask you. The key question here is here from a marketing standpoint because neither of us of course therapists, but how does this impact our creative strategy? That’s the meat of this. What can we do as marketing people and recognizing that we have a broad audience of people in our podcasts including super sophisticated marketers primarily at pharma or hospitals or wherever. We also have private practice doctors and everywhere all over the place. Just in general, if you were to give some advice on what your creative strategy should look like today. Well, today and then even as things start to continue to evolve, what would those kinds of things be?

Dana Callow: The way that it’s strategy first, right? We have had for many, many years some pretty accepted patient archetypes. People behave in a particular way when it comes to their healthcare. While those may have become more robust over time, I think now is the time for everyone to stop. Whether it’s with your internal marketing team, in conjunction with your agency, just you yourself and your thoughts. It’s time to sit down and think about seriously, think about your patient population. The segments in it and how they might have changed because that’s what’s going to impact how you might change your overarching strategy or simply your messaging. Because we have people who have taken quarantine so seriously and then you have the people who I lovingly say hashtag what virus. Everything in between as far as how they’re thinking about it, but then you also have how they behave as patients.

Dana Callow: That’s where I coined the little term COVID resolutionist because it’s like when you make a New Year’s resolution. So many of us do that, whether we’re super demonstrative about it or not is debatable. Some of us just have a list in our heads. Some of us just have one. Some of us have a dozen. There seems to be this thing every year where we see the New Year as a time to change or to attempt change. I think that COVID is going to do that for a lot of people when it comes to their healthcare. That’s where I think the idea of the cycle of grief next to how it will have actually changed people is how strategy must change. When you look at those, and I’ll keep it really simple, when you look at those patient populations, you’ve got your people who are on top of their health and wellness, your type-A personalities. Diet, exercise, staying on top of as they age, doing all the right things to make sure they know what their underlying conditions might be.

Dana Callow: They are ahead of the cancer game. They are ahead of their eye health. They are on top of those things. They’re just going to get more on top of those things and that’s okay. That’s okay. Then there’s this giant group of people. I definitely fall into probably one end of this one, but there’s this giant group of people. We do a lot of things, right? We don’t do all the things right. We try things with our diet and our exercise. We fall off the wagon. We know we need to get that colonoscopy but we put it off until like, okay. My mother gave me a hard time about it. My spouse is staring at me like it’s time. You have a family history, whatever, go get it done. I think you’re going to see a lot of those people who are pretty good about their health, really stepping up to the plate and wanting to check the boxes and do all the things. Making that easy for them, making that comfortable for them, encouraging them to pursue those things.

Dana Callow: I think that it’s a great time to message around that for that group. Like, let’s embrace the idea that I’m going to make a resolution to not let something like this scare me as much as it has ever again. Get ready for that flood of folks who want to, they want to figure it out. They want to dot their i’s and cross their t’s. Then you’re still going to have that giant group of folks, they are the deniers and we all suffer from it. That’s why I say I’m on the edge of the previous group because I’m the worst when it comes to… I take care of everybody else before I take care of myself, but that’s a different kind of denial. Then when you look at people who know, they know that they have diagnosed conditions, they know there are life changes they should make, they should have made a long time ago. They have been recently connected to their mortality on a whole new level.

Dana Callow: The interesting thing about this group I think is that we’re going to have to approach them as if they fall into two categories. You’re going to have the deniers who, yes, I have severe diabetes but I have not addressed my diet and exercise and I never planned to. But this connection I now have to my mortality, the connection that my family has been literally in my face about every day before COVID and now even more since COVID happened, all right, I’m going to give it a go. I’m going to give it a shot. That’s good news, but they’re going to be terrible at it because they always have been. They’re going to need a lot of support. A, messaging that assumes that there are some people in that camp. Targeting those folks with, if you weren’t ready before, we hope you’re ready now. Let’s talk about whatever it is that we need to. Let’s do it. Getting them to go ahead and act on that notion, and then they’re going to need a ton of support.

Dana Callow: They’re going to need a ton of atta-boys and atta-girls and all kinds of strategies and tactics to help them stay on the bus. Then you’re still going to have a group of those deniers who head in the sand. I won’t go. I’m not, I’m just going to know that it’s not going to come for me. That group is going to be really tough to reach as they always have been, but this might be the time for a proactive conversation. Healthcare providers could be a tipping point. They are feeling it, their family. You could be that exclamation point on the sentence to help them go ahead and give it a shot. Then the group, I think, well, and one more thing on those folks. If they do just put their head in the sand, that doesn’t mean that they’re not experiencing a lot of stress around it. That stress can be toxic and actually exacerbate their situation, whatever it might be. That might be something to message around as well.

Dana Callow: Then the worriers, they’ve never been more worried than they are now, and that will continue. Again, I think very solid pragmatic information and facts that help them address their fears and concerns that make them feel comfortable and confident about seeing their healthcare provider, about pursuing whatever health issues they might have. They’re going to need confidence instilled in them. I think that’s an important messaging strategy with those folks. Again, these are also folks who are going to possibly suffer from just a great amount of stress. Recognizing that and being able to have the conversation around that to make sure that that doesn’t either aggravate an underlying condition they might not even know they have or exacerbate one that they do, that’s going to be important. I think the gist is sometimes we try to be very focused in our messaging, one size fits all. I don’t think that that’s where we’re going. I think targeted messaging that gets to these audiences where they are in this journey is going to be paramount.

Stewart Gandolf: Then the last question I have is pretty universal today. In fact, you and I have a conference call in what, 23 minutes, about this with a client. The point is that a lot of providers on the provider side are reopening in stages. Some are wide open for business, others are not. Then there’s a whole fear of what happens as the other shoe drops, are we in the beginning? Are we just in the continuation of the first phase, which a lot of people argue? Is there a second wave? All those kinds of things. That makes it very flux right now. The idea of reopening, in this very uncertain environment where just like I described everything is changing, looking at a different model with Maslow’s hierarchy of needs, safety is way down there at the bottom. Basically, self-survival and safety are at the core of this. Nobody’s going anywhere if they don’t feel safe. What are some of the communication strategies that providers might be thinking about now with all this that we just discussed in mind? But really, about safety and reopening, and do you have any tips on that for our audience?

Dana Callow: I think clearly communicating all that you are doing to provide a safe environment is important, but I think combining that message with general health messages, you’re right. We don’t know if we’re still in phase one. We don’t know when phase two might happen. We don’t know any of those things. To some degree, all of this is quite a grand experiment and a tough one. I think just the utility of communicating, this is what we’re doing to keep you safe and healthy. I’ve seen a lot of good work done out there down to the…this is the brand of disinfectant that we’re using. This is what we’re doing. Coupling that with health and wellness messages that cater to your audience, whether you’re a specialist or a GP or a big hospital system with lots of offerings, or a pharmaceutical product, whoever you are. Combining that functional message with that comment, come and see us. We’re here for you, here to help you. Don’t wait to tackle whatever might be happening in your life with regard to your health and don’t let your primary care go. I think it’s a marriage of messages with where one doesn’t necessarily take precedence.

Stewart Gandolf: That is a really important thought because we’ve talked about this on a number of webinars recently with research and so forth, but this is an opportunity for thought leadership in your community. Some people are doing this better than others, and obviously some health systems are well-funded than other private practice. They may not be, or some pharmas have that as part of their mission. Again, we have a very broad audience listening to our podcast, but thought leadership is such an important part of this. Everywhere I look, I read today in Fierce Healthcare an article about how for a while there or actually it was a different publication where for a while their hospitals are just thought of as these entities, faceless entities. The public was losing touch with them and they didn’t really understand any kind of, despite the hospital’s point of view, that community commitment.

Stewart Gandolf: Nowadays, there’s a resurgence where certainly depending on where they’re located, hospital systems and healthcare providers are seeing a resurgence. I think this is a time to continue to consider thought leadership and figure out how you can be not the educator, both sides of the brain, right? Dana, the right and left brain side.

Dana Callow: Yup.

Stewart Gandolf: Certainly, the educator, the thought leader, but also the compassionate people, the people that are really invested in the community. As we wrap up here, I don’t know if you have any additional thoughts on any of this stuff, Dana, because I think all these communication strategies are important. Our audience may be looking for new insights on where do we even begin.

Dana Callow: Yeah. I think you’re exactly right. I think one of my favorite phrases is, measure twice cut once. I think circling the wagons internally no matter who you are and having a very thoughtful and thorough conversation about your patient population, your geography, the mindsets of people and how your patient archetypes might have changed. Then a balanced message that plays off of both right and left brain is spot on, not easy but spot on.

Stewart Gandolf: Well, I think it’s a terrific opportunity, a COVID resolution. It’s a terrific opportunity. Then you alluded to this a little bit ago, rethinking your personas but also rethinking your marketing and creative strategy and your messaging. We’ve been, from the very beginning it is something I’ve been writing about is to look at your marketing from a new. I think that okay, for a lot of people on the hospital side at least, they’re just dealing with patients and reacting to a crisis. It’s hard to think very strategically, but this is a good time now where, okay, we’re past, in most cases obviously. It varies by where you are in the country, but most of us are past the sort of crisis phase. We have Telehealth and Telemedicine in place…we have providers in place largely.

Stewart Gandolf: Who are we? What do we stand for? I challenge our listeners to think about that because it’s a terrific opportunity. Some people in some organizations fall to the wayside. Others can really demonstrate and take a leadership position, not just from a business standpoint, but from doing good standpoint. Thank you, Dana. It’s been great having you. As I predicted, this would be a great podcast and you did great and thank you.

The post [Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic? appeared first on Healthcare Success.

[Podcast] How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic? syndicated from

0 notes

kristablogs · 4 years

Text

Make the most out of the latest, greatest apple—the Cosmic Crisp

Even an average Cosmic Crisp looks good enough to be on the cover of "Twilight." (A.A. Newton/)

The apple you see in the photograph above is the result of more than two decades of selective breeding with one goal in mind: sheer perfection. Crisp, juicy, sweet, and tart, with a yearlong shelf life and glorious good looks, the Cosmic Crisp apple aims to be everything to everyone.

And though it may seem to have come out of nowhere, the Cosmic Crisp didn’t magically appear in grocery stores overnight. Its long, winding path to market started more than 30 years ago, and is a fascinating look at how a specialty apple gets made.

Taking on big Red Delicious

For about 50 years, the majority of apples sold in U.S. supermarkets were Red Delicious—but not because they taste especially good. This variety is incredibly durable, able to withstand packing, shipping, and extended storage with nary a bruise or blemish. But their main (and, I would argue, only) selling point is their iconic appearance. That deep, even red color, the dimpled bottom, the lacquered skin—all of it adds up to a product that looks fantastic stacked in a pyramid under fluorescent lights. Nevermind the fruit underneath is mealy and bland—the exterior is cute, and cute sells.

Sacrificing taste for appearance may be on its way out, but the tension between them is still a huge challenge for apple growers eyeing wide distribution. Consumers are no longer content with a pretty apple that tastes like wet cardboard—they expect something delicious, and each stage of the production line threatens deliciousness in different ways.

How to invent a new apple in just 20 short years

If you manage to not eat them all as-is, Cosmic Crisps will beautifully compliment any recipe that includes apples. (A.A. Newton/)

Bruce Barritt, a now-retired horticulturist at the Washington State University Tree Fruit Research and Extension Center in Wenatchee, Washington, figured there had to be something better. He set out to create an apple bred for flavor and long storage, rather than appearance alone—one that could compete with the crispy, flavorful new varieties on the market, such as the Fuji from Japan and the Gala from New Zealand. In 1981, Barritt started lobbying WSU to invest in identifying and developing that apple.

Creating an entirely new hybrid apple variety is an awful lot like breeding dogs: You start with two parents with known traits, then selectively breed for the ones you want over the course of several generations. Since apple trees take four to five years to bear fruit, growing trees that reliably produce the desired apple is a decades-long project.

But before all that, you need to actually create the seed. The Cosmic Crisp as we know it today began its life as a bit of pollen from a Honeycrisp flower, applied by hand to the stigma of an Enterprise. In 1999, after two years of greenhouse germination, the very first Cosmic Crisp trees were planted, and a few years later after that, they bore fruit for the first time.

According to Barritt, this is when the real work began—he walked the orchard rows, randomly picking apples and evaluating them by taking a bite. “Most were terrible, but when I found one with good texture and flavor, I’d pick 10 or 20 of them. Then I put them in cold storage to see how they would hold up after a few months,” he told PopSci in 2018. Once the fruit had been thoroughly evaluated by the rest of his team—How crispy was it? How firm? Did its sugar or acidity levels change during storage?—the whole cycle started all over again. In 2017, a full 20 years after the first seeds went in the ground, prospective growers could finally order trees of their own.

It’s worth mentioning that Barritt and his team didn’t instinctively know that the crisp texture and sweet flavor of the Honeycrisp, combined with the Enterprise’s disease resistance and long storage, would turn out the way it did—they crossed several other crisp varieties before hitting the mark. Taking all that experimentation into account—not to mention Barritt’s retirement in 2008, when WSU horticulture professor Kate Evans took over the project—that 20-year turnaround suddenly sounds pretty reasonable.

For once, the hype is real

Leave a regular apple in open air for an hour and you'll see how the flesh starts to brown. It took the Cosmic Crisp two and a half hours in a high-temperature oven to get to that point. (A.A. Newton/)

Whenever this much time and money are spent selling something (WSU has allotted $10 million over four years for this project’s marketing budget alone), it’s reasonable to wonder if the product actually matches the expectations.

But when it comes to the Cosmic Crisp—yes, yes it does.

I know my apples, and this is one of the best all-rounder varieties I’ve ever tasted. (If I hadn’t needed to save some for recipe testing, I would have eaten them all by myself.) They’re almost impossibly crispy, with a sweet, strong, fruity flavor that’s tempered by lots of acidity. Cut slices take what feels like hours to turn brown, making them an excellent variety to take to the oven.

To be honest, I’m not huge on baked or cooked apples, but the strong flavor of the Cosmic Crisp and its incredible resistance to oxidation made me think they’d be a great addition to savory meat dishes. So I sliced one up and roasted it alongside a chicken for about 3 ½ hours at a very low temperature. And boy, it did not disappoint.

I fully expected them to turn to mush after such a long time in the oven, but they held their shape—and somehow got tarter and more complex. (They also took nearly 2 ½ hours to even start to brown, which is insane.) A tender yet surprisingly firm slice of tart apple, completely saturated with salty chicken fat, is downright habit-forming. Should you find yourself with extra Cosmic Crisps, but not enough for a pie, do not hesitate to slice them up and serve them for dinner. You’ll be thrilled with the results.

Slow-roasted chicken with onions and cosmic crisps

It doesn't matter what time of day you're seeing this—this is mouthwatering. (A.A. Newton/)

Stats

Time: 20 minutes for prep, 3 ½ hours for cooking

Cost: $20 to $30

Difficulty: easy

Ingredients

2 tablespoons of salt

3 teaspoons of garlic powder

1 teaspoon of cracked black pepper

3 tablespoons of olive oil

1 whole chicken (3 ½ to 4 pounds)

1 large or 2 small red onions, cut into wedges

1 large Cosmic Crisp apple, cut into wedges

Instructions

We're already thinking about dinner. (A.A. Newton/)

Marinate the chicken and preheat the oven. Mix the salt, garlic powder, and black pepper together and rub it all over the chicken, making sure to get plenty of spice mixture in the cavity and under the skin on the breasts. If you have the time, refrigerate the chicken overnight. If not, heat your oven to 300 degrees Fahrenheit.

Coat a sheet pan with olive oil. Make sure you rub some on the chicken. Place the breast side down in the pan.

Scatter the apple and onion wedges around the chicken.

Roast for 1 ½ to 2 hours. Afterward, carefully flip the bird over and stir the apples and onions to evenly coat them with rendered fat.

Cook for another 1 ½ to 2 hours. The breast skin must be crisp and brown, and the legs quite loose in their sockets.

Rest the chicken for at least 20 minutes before carving. Serve with mashed potatoes or crusty bread, plenty of apples and onions, and a drizzle of the juices from the pan.

0 notes

scootoaster · 4 years

Text

Make the most out of the latest, greatest apple—the Cosmic Crisp

Even an average Cosmic Crisp looks good enough to be on the cover of "Twilight." (A.A. Newton/)

Taking on big Red Delicious

How to invent a new apple in just 20 short years

If you manage to not eat them all as-is, Cosmic Crisps will beautifully compliment any recipe that includes apples. (A.A. Newton/)

For once, the hype is real

But when it comes to the Cosmic Crisp—yes, yes it does.

Slow-roasted chicken with onions and cosmic crisps

It doesn't matter what time of day you're seeing this—this is mouthwatering. (A.A. Newton/)

Stats

Time: 20 minutes for prep, 3 ½ hours for cooking

Cost: $20 to $30

Difficulty: easy

Ingredients

2 tablespoons of salt

3 teaspoons of garlic powder

1 teaspoon of cracked black pepper

3 tablespoons of olive oil

1 whole chicken (3 ½ to 4 pounds)

1 large or 2 small red onions, cut into wedges

1 large Cosmic Crisp apple, cut into wedges

Instructions

We're already thinking about dinner. (A.A. Newton/)

Coat a sheet pan with olive oil. Make sure you rub some on the chicken. Place the breast side down in the pan.

Scatter the apple and onion wedges around the chicken.

Roast for 1 ½ to 2 hours. Afterward, carefully flip the bird over and stir the apples and onions to evenly coat them with rendered fat.

Cook for another 1 ½ to 2 hours. The breast skin must be crisp and brown, and the legs quite loose in their sockets.

Rest the chicken for at least 20 minutes before carving. Serve with mashed potatoes or crusty bread, plenty of apples and onions, and a drizzle of the juices from the pan.

0 notes