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blackswaneuroparedux · 1 year

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Anonymous asked: What do you think of David Beckham?

As a footballer or as a brand? I find David Beckham more interesting to observe as a brand than as a footballer simply because he paved the way as a modern pioneer of inventing one’s own personal brand. And in turn he influenced how we all, in varying degrees, curate our social media identities as a part of developing our own brand (whether we do so consciously or not, it’s the lens the world sees us through).

I thought your question worth answering as a result of having a fascinating series of conversations with an old school friend over drinks and dinners who works as a luxury branding whizz here in Dubai. She’s followed the Beckham brand ever since she did her MBA and specialised in marketing luxury brands - she also happens to be a mad Manchester United fan (and even consulted for the club on commercialising their global brand outside of Europe). She was giving me a master class in branding the wine my cousins and I have been producing on our old creaky vineyard back in France. I don’t always buy her arguments but I do listen to her as she’s incredibly smart and brilliant in her job - no wonder she is sought out by many luxury brands to help them capitalise on their marketing and image.

As a huge sports fan I do admire David Beckham’s sporting achievements and I have always thought he was was underrated as a football player. I’m saying this not as a Manchester United fan but as a footballing fan. The only team I religiously follow is a local team many, many divisions down, and well away from the big leagues and play on a boggy pitch and the spectator stands leak from the roof down when it rains. So I’m not being partisan, as I know how deeply tribal football fans can be, which is part of the beauty of the beautiful game. I only knew of David Beckham as a little girl watching others watch him and the famed Manchester United football team play on satellite television when I was living overseas across South Asia and the Far East.

People even to this day in the West don’t fully understand how popular not only football is but also how well supported Manchester United football club as a brand really is in those parts of the world, including Africa too. It’s a cliché to say talking about football is an ideal ice breaker between cultures and day to day interactions on the streets and markets. It’s hard for Americans to understand especially how football - the real football that we Brits invented - is the international lingua franca of cultures.

Even here in Dubai where I am enjoying going to the World Cup matches in nearby Qatar. The ‘water cooler’ talk around the office and out in the hotel bars and cafés has been about football, and nothing else. Because I work in the corporate world I’ve gone to my share of many World Cup champagne events and receptions sponsored by corporates and FIFA. Amidst the glitz and glamour, you realise football is seriously big business on a global scale.

Sorry, I digress. But I guess it’s related as Beckham has come under harsh criticism for his ongoing role as an ambassador for the World Cup in Qatar. Beckham has been one of the most high-profile stars to support the tournament, appearing in several promotional videos, and has received a hefty sum of money for his work. It was reported in 2021 that former England legend Beckham signed a deal worth £15m-a-year for a 10 year deal, therefore making a £150 million in total. Beckham - as part of his brand - has long been considered an icon in the gay community. So his involvement in the tournament as the Qatari face of the World Cup has been met with upset and dismay by many in that community, which is their right of course.

As my luxury branding whizz friend put it, it’s hard to separate Beckham the footballer and Beckham the brand simply because from almost the beginning the two were entwined as Beckham’s football star shone.

It’s worth recapping that Beckham's distinguished playing career has been spent mainly with two of the most recognisable professional football teams in the world, Manchester United (his boyhood club) and later, Real Madrid. He built his reputation playing for Manchester United in the English Premier League when the English game, drunk on sponsorship money, began to grip the attention of the entire world. During his 10 years at the club, Manchester United dominated the English Premier League, which both then and now is widely recognised as one of the best and most competitive soccer leagues in the world - and of course the most watched.

During his tenure with Manchester United, Beckham won six English Premiership titles, and was a pivotal member of the Manchester United team that won a unique football treble in 1999, garnering the Premiership, FA Cup, and UEFA Champions league in the same season. Though a midfielder, Beckham scored 86 goals for Manchester United. Beckham's fame, though, was less from his goal-scoring prowess than his ability to deliver pinpoint crosses, strike 40-yard penetrating through balls with unerring accuracy, and bend his signature free kicks around and over defensive walls. ‘Bend it like Beckham’ became a catchphrase made famous of a cute romcom movie of the same name.

Beckham's international career has been luminous. In March 2008, Beckham represented the England national team for the 100th time, making him a member of a very exclusive club. Only four other Englishmen, Peter Shilton (125), Bobby Moore (108), Bobby Charlton (106), and Billy Wright (105) had reached this milestone before Beckham. Beckham's stellar international career has included representing England in the 1998, 2002, and 2006 World Cup final tournaments, and he holds the distinction of being the first-ever English player to score in three successive World Cups. He served his country as its talismanic captain from 2000 through the 2006 World Cups. As captain, Beckham led his England team through example, including some at-times virtuoso performances such as his last-minute bending free kick goal against Greece that secured the England national team's qualification for the 2002 World Cup Finals.

Such performances for the national team endeared him to the English public and Beckham's right foot was even referred to as one of Britain's "national treasures" by Hugh Grant's character, in the 2003 film Love Actually. This and other game-changing performances propelled Beckham mania to unprecedented levels, even prompting The Sun tabloid newspaper to call for Beckham to be knighted. Popular support was there, and in 2003, Beckham was awarded the Order of the British Empire (OBE) in the Queen's birthday honours list for services to football.

His importance to the national team was highlighted when a broken metatarsal bone in his foot, two months before the 2002 World Cup, bumped the death of the Queen Mother from the front pages of several popular newspapers. Prime Minister Tony Blair publicly implored the nation to be optimistic and the press, both English and foreign, urged their readers to pray for his swift recovery so that he could play for England in the tournament. Beckham recovered in time to be featured in the 2002 World Cup Finals, and scored the winning goal against England's arch-rival, Argentina, before the team was eliminated by Brazil in the quarterfinals. In the same year Beckham was selected as the 33rd greatest Briton of all time by the BBC, the highest position attained by any sports figure.

Although Beckham is perhaps the epitome of the successful postmodern global sport celebrity, his soccer career has had its downtimes, during which he has endured much hostility from England's football fans and severe criticism in the press. Such occurred in the 1998 World Cup finals, when, against arch-nemesis Argentina, with the game delicately poised, Beckham was given a red card and sent off from the field of play for retaliating against an Argentine player. This meant that England was reduced to playing with 10 men, and although the team held the 11 players representing Argentina to a draw by the end of the game, but they were eliminated by a penalty shoot-out.

This lapse of judgement did not go unpunished. England's national pride had been damaged and Beckham was widely vilified in the media for England's premature elimination from the 1998 Cup. Typifying the negative newspaper accounts of Beckham's sending-off, The Mirror's headline tabloid headline read "ten heroic lions, one stupid boy".

After enduring a season of terrace taunts from opposing team fans, Beckham gradually rebuilt his football reputation and popular appeal. Indeed the season after, he played a pivotal role in winning three trophies, the Premier League, the F.A. Cup, and the European Champions League, aptly dubbed the treble, with Manchester United in 1999 in Barcelona.

As his field performances improved, so his image reached iconic status. It peaked in April 1999 when Time Out magazine went as far as to portray Beckham as a pseudo-Christ-like figure and featured him on the front cover in white trousers and see-through shirt in a pose evocative of Christ and the crucifixion. The caption read: "Easter Exclusive: The Resurrection of David Beckham".

In 2003, Beckham left Manchester United for Real Madrid. They paid $41 million for his services as their president, Florentino Perez, sought to build a club of global football superstars known as ‘the Galacticos’ era. Beckham joined a team that included the best-known names in the sport, including Frenchman Zinedine Zidane, Spain's Luis Figo, and Brazil's Ronaldo. This turned out to be an ill-fated strategy as despite their galaxy of football super-heroes, Real Madrid only won one trophy, Spain's La Liga title, during Beckham's time at the club.

Commentators at the time, though, noted the club's upturn in commercial appeal and speculated that the true impetus for the transfer was more Beckham's global celebrity and iconic appeal rather than his playing ability. There is some truth in this. Some commercial synergies were evident with both Beckham and Real Madrid having sponsorship deals with Adidas and Pepsi. Both gained from Beckham's Spanish presence. Real Madrid's commercial revenue from club merchandise sales, such as replica shirts, increased 67% in Beckham's first season alone.

The acquisition of Beckham also helped open up new markets in Asia and the United States with exhibition matches and tours. Such was his impact that it was claimed that the "Beckonomics" of the transfer helped to propel Real Madrid past Beckham's former club Manchester United as the world's richest club in 2006 (according to Deloitte Annual Review of Football Finance, 2006 - the bible of football economics).

Beckham has always had his critics, many of whom note that his off-the-field persona masks deficiencies in his on-field performances. Such critics cite that Beckham is "less than the complete" football player, while claiming that he is too one-dimensional in his abilities to deliver the telling through ball, the in-swinging corner, or the pinpoint crosses and free kicks. They point to his lack of genuine pace, his underdeveloped left-footed play, his poor heading, and his dearth of one-on-one dribbling skills. These deficiencies, they note, despite his stellar offensive set-piece play, limit his overall team contribution at the highest levels of the game.

The career of David Beckham, celebrity soccer player, has had its highs and lows. But through it all, one thing has remained constant, David Beckham has rarely ventured out of the media or the public eye. For a decade, from his 1995 debut for Manchester United, his career went from strength to strength, his on-field brilliance matched only by his soaring marketing appeal in a sport that massively commercialised in the 1990s.

But as he hit his thirties, the Beckham star began to fade, and from 2006, his career has experienced turbulence. After resigning the England captaincy in the aftermath of England's disappointing exit at the quarterfinal stage of the 2006 World Cup, Beckham was subsequently dropped from the England national team squad in August 2006. In 2003 he moved from Manchester United to join famed Spanish soccer club, Real Madrid. By the end of 2006, he could not hold on to his first team place and it seemed that Beckham's fabled soccer career was declining. As he fell from footballing grace, Beckham's commercial celebrity appeal also eroded as he lost several lucrative endorsement contracts, most notably as the face man for Police sunglasses and the brand ambassador for Gillette.

However, just as everyone was writing him off, Beckham, not for the first time in his fabled career, reinvented himself. The football and entertainment world was stunned in January 2007, when he signed with the Los Angeles Galaxy of Major League Soccer (MLS) in the United States, and the next phase of Brand Beckham was re-invented. It began in sensational style. In a sports world unfazed by gargantuan sports contracts, Beckham signed a contract that amazed even the most hardened of sports commentators. Worth an estimated $250 million over five years, Beckham's Los Angeles Galaxy contract was signed only after the passing of a new MLS rule, the "designated player rule" (subsequently dubbed the ‘Beckham rule’), which permitted MLS teams to pay above the salary cap for two players.

The contract was stunning, but fully reflected Beckham's global football notoriety and his Hollywood good looks. Carefully crafted by Simon Fuller, the architect of American Idol and former manager of the Spice Girls, Beckham's MLS deal dwarfed that of marquee athletes in the traditionally mainstream American sports of American football, baseball, and basketball. Beckham's contract was thought to be justified by his popular and global appeal. It enabled him to benefit financially from all his image rights, related sponsorships and endorsements, as well as sharing in team replica shirt and club ticket sales. In effect Beckham's contract made him a partner with the Los Angeles Galaxy's owners, the Anschultz Entertainment group.

The Beckham signing was deemed a watershed moment for U.S. soccer but also for Brand Beckham. It opened doors in Hollywood for Beckham and his wife, Victoria. The combination of Beckham's persona, English, tall, lean, good looking, with glittering athletic skills, and a celebrity wife, Victoria "Posh Spice" Beckham, was tailor-made for Hollywood, Los Angeles, and the MLS. It provided Beckham with new opportunities to generate excitement in U.S. soccer, reignite his soccer career and also to ply his looks and commercial skills in the world's most lucrative marketplace - Hollywood.

There is no question that it has been Victoria Beckham who has been the power behind the Beckham throne. Victoria Beckham never claimed to be the best singer in the Spice Girls, or the best dancer either. Nor was David Beckham necessarily the greatest footballer ever to wear a Manchester United shirt. The team’s former manager Alex Ferguson once said he had only ever worked with four world-class players, and didn’t include Beckham on his list. Yet, by dint of hard work, strategic decision-making and a remarkable ability to stay likeable even while becoming preposterously rich, the Beckhams have achieved the goal Victoria identified back in 2001, when she wrote of wanting to be “as famous as Persil Automatic”.

They have evolved beyond mere celebrities into a fully fledged brand, a household name as familiar and comforting as your daily breakfast cereal or family car. What they seem to have understood is that fame comes and goes, but brands have the power to get inside your head.

They had met in 1997 at a charity football match, although each already had their eye on the other. (As David Beckham noted in his autobiography: “My wife picked me out of a soccer sticker book. And I chose her off the telly.”) Within two years they had got engaged, had their first son, Brooklyn, and married; it was shortly after the wedding that the red tops coined the phrase “Brand Beckham”, describing the way each boosted the other’s already significant pulling power.

When he and Victoria first got together, they were the first celebrity couple you could have on both back page and front page. There wasn’t a part of the paper they couldn’t feature in, a conversation that you couldn’t find a way of fitting them into. The timing was perfect - just as football was evolving from a sport into a 24/7 entertainment business. From the start, both partners embodied not just glamour but the highly appealing values of groundedness and hard graft. He was the son of a gas fitter, who worked his way up in football through the academy programme; she turned out to be just as driven, doggedly establishing an unexpectedly credible new career in fashion when the Spice Girls folded rather than remain a football ‘Wag’ (Wives and Girlfriend of a celebrity sportsman).

Victoria Beckham has been the queen of reinvention. She’s constantly doing new things: establishing herself as a designer, bringing out a children’s wear collection, adopting new tech.

But it’s the licensing and sponsorship deals using David’s name and image that have quietly proved the money spinner. In the last decade, the Beckhams officially became dollar billionaires, thanks in part to the lucrative corporate tie-ins covering everything from watches and whisky to pants and skincare that David has amassed since retiring from football in 2013. (Her fashion label, Victoria Beckham Ltd, launched in 2008 and has yet to turn a profit, although that’s not unusual in fashion.) They may not be in the Kardashians’ financial league, but the Beckhams are a really good, British branded business whose core value is intellectual property.

The approach the Beckhams took to brand building was uncommon for celebrities in that it was strategic, well-advised and purposefully planned. The alignment of their personal interests and passions with business and philanthropic pursuits, enabled the brand to be sustained over time. They’re not ‘going through the motions’. For example, Beckham’s role in football may have evolved from player to owner of Inter Miami football franchise, but it’s still sustained by his passion for football. The Beckhams were extremely forward thinking with their approach to building a ‘brand’ all those years ago.

Before the Kardashians came traipsing through the showbiz world, the Beckhams lead supreme. They worked hard, always had good people around them and their main objective was to protect the brand at all costs. It’s no surprise Brand Beckham is where it is right now as a global entity that shows no sign of slowing down.

Through his world-class soccer exploits and his multiple off-field personas, Beckham has not just become a brand, but a portfolio of brands. A brand is an intangible "mental box" or a creation or an association that exists in the mind of the consumer that adds value to products and services. In Beckham's case his global popularity and iconic image has resulted in him adding significant brand value and goodwill to the various companies he is a spokesman for and the multitude of different products and services that he endorses. Together with his wife, Victoria, they actually have their own dVb (David and Victoria Beckham), brand label.

He is, in effect, not one brand, but an entire portfolio of brands, each representing a part of the chameleon-brand that is David Beckham. His marketing image broadens to embrace other brand identities and personalities. He appeals to aspiring youth as a ‘working-class-boy-made-good.’ To families he is portrayed as a loving father and adoring husband. To popular music fans he is the proud husband of Posh Spice. Behaviourally, his non-conformist tendencies appeal to youth's individualism. In the world of high fashion, his clothes, and metro-sexual appeal attract the attention of "fashionistas" worldwide. Celebrity Beckham's appeal is in the eye of the beholder - a commercial chameleon or floating signifier, whose appeal depends on the role and audience he seeks to address.

Beckham's potent image as a wholesome, clean-living, devoted family man juxtaposed with his penchant for bending conventional rules maximises his appeal to multiple demographic segments. His masculine identity is firmly rooted in his athleticism. But a large part of Beckham's appeal can be traced to his non-conformity and contradictions or his androgynous blends of opposites.

Beckham's fashion sense resulted in extraordinary appeal among the Black community. He sported chunky jewellery. He used fashion to exude confidence and sex appeal. His hairstyles, clothes, and body ornamentation developed into an important part of the Brand Beckham iconic image.

Unlike most men, he changed hairstyles, and when he did it made news. When he met Nelson Mandela, South Africa's first Black president, he wore Caribbean braids. During the 2002 World Cup, he had a Mohican cut. His body is adorned with tattoos including a winged crossed tattoo on the back of his neck. Under normal (i.e., non-Beckham) circumstances, such adornments would contradict his working class roots, soccer prowess, and strong family image. But in the media he is anchored with a strong hetero-masculine image. This occurs in spite of his constant infringements of traditional working class football (soccer) culture that emphasises the strong masculine image and which normally vilifies any hint of effeminacy.

Such characteristics unveil Beckham as being the style icon, who embraces the values of metro-sexual man. This image presents Beckham as well groomed and manicured, someone who moisturises regularly, and who with his wife endorses a line of fragrance brands. The Beckham body, hard and toned, is aligned with his metro-sexual tendencies and that also makes him a popular figure in the gay community. Far from discouraging this androgynous image, Beckham chooses to reinforce this "bi-sexual persona" through his choice of fashions as well as appearances in gay magazines.

Beckham's family-man image is similarly so robust that not only did his reported affair in 2004, with personal assistant Rebecca Loos, fail to substantially undermine his wholesome family image; his commercial appeal not only did not falter, it was actually enhanced in some regards. It transpired that his alleged affair seemed to reinforce his heterosexual credibility and his appeal as the working class hegemonic man. It also provided a counter-narrative to the notion that Beckham represented a kind of new age man emasculated by his allegedly dominant ex-Spice Girl (‘girl-powered’) wife who reportedly chooses his clothes and fashion accessories.

Before the Kardashians came along and branded themselves in a very Americanised in your face kind of branding generated out of a sex tape and Hollywood notoriety, it was arguably the Beckhams’ who really updated and modernised the idea that a person could be a brand on the global stage. That idea has filtered down into mainstream culture and spread like a virus through social media. Instagram has turned millennials and Generation Zs into curators of their lives for public consumption, anxiously presenting an idealised version of themselves at all times, while professional ‘influencers’ now hire brand managers to protect the image on which their whole commercial edifice rests. At work, Generation Z are told to define their ‘personal brand’ if they want to get hired, promoted or simply noticed in a precarious and crowded freelance world.

For a human, famous or otherwise, to become a brand is more logical than it sounds. After all, the brand is just the part of a business that is associated with human qualities that trigger an emotional response in customers. Think of Marks & Spencer, and you probably think about reliability. Chanel means chic, Coke says feel good, Volvo spells sensible. As the explosion of choice on the high street has made customers more brand-aware, manufacturers have worked ever harder at imbuing brands with likeable characteristics to make them stand out. So it is a relatively short step from thinking that brands should have personalities to thinking that personalities could have brands, or a defined set of values to which employers and consumers will respond emotionally.

As my friend working as a senior corporate branding consultant in the luxury market put it to me over drinks: “People buy people. No matter how good you are at your job, if I haven’t bought into you as a person - if I don’t like you and trust you - it isn’t going to work.”

Yet even this level of self-promotion makes some people balk, just as some balk at paying over the odds for something just because it has a celebrity’s face on the packaging. For while many believed that the point of branding is to act as a guarantee of quality, something shoppers can trust, increasingly consumers are starting to question what they are getting in return for an expensive logo. Today it’s not uncommon to see in parts of social media, the phrase ‘personal brand’ become a kind of ironic millennial in-joke, a byword for pretentiousness.

But both millennials and increasingly Generation Z have a complex relationships with their curated lives. A lot about the way we now conduct ourselves, professionally and personally, would be considered achingly naff a decade ago; that everything is now ‘content’; or that you can choose ‘public figure’ as a title on Instagram. But, my savvy friend working in luxury branding would argue that branding does help make sense of the kind of portfolio careers pieced together from different gigs and side hustles. She would go on to argue that we are in a sense all freelancers and that we’re multi-hyphenates. That doesn’t mean dilly-dallying in lots of different pies for the sake of it. It means combining several different jobs to guarantee a fulfilled and financially successful working life.

There is an obvious downside to all this not withstanding that it has its practical uses as an umbrella for sheltering different work projects. To put it simply, branding can leave a person vulnerable. When the product is yourself, or an idealised version of it, it is very hard not to take criticism of that product personally. If you turn yourself into a brand then if you suffer, your brand does too - and vice versa. The expression ‘fake it until you make it’ comes to mind such is the pressure to keeping up appearances. The tendency of online social media when sniffing out inauthenticity is brutal and dehumanising. It’s definitely difficult to watch a character assassination of yourself take place online, by strangers who do not know you and take special glee in your humiliation.

And that is one downside of turning humans into products. We see ourselves as consumers first and it’s no wonder we just see others as products, disposable or impervious to hurt. When rumours swept the internet that the Beckhams were about to divorce, speculation immediately centred on what it meant not for them or their four children but for the brand, given that David’s marketability still rests on being seen as a devoted husband, father and general nice guy. Since the rumours turned out to be false, we will never know. Yet it was a timely reminder that, unlike Persil Automatic, people have feelings. Their lives can take unexpected turns, which most definitely aren’t on brand; they may get burnt out, or simply stop wanting to live in a goldfish bowl round the clock.

But the Beckhams show no sign of wanting to get out of the goldfish bowl glare. Indeed their own children have their own distinct brand within the Beckham brand. It’s an open question if the Beckham brand will run out of steam as the parents take a back seat and their children carry on the mantle as none of their children is terribly good or known for any one thing. In other words, famous for being famous. But as they have shown, that is not a handicap in these narcissistic days.

Much has been made of the fact that Beckham has damaged his brand by taking £150 million to be the face of the football World Cup in Qatar in the face of criticism of the lack of LGBT rights in that Muslim sovereign state. He’s faced online and public backlash amongst the Western LGTB community and it seems his days as a gay icon are over. But critics have missed the point.

Beckham the brand is bigger than his gay icon status. Beckham is already a dollar billionaire and so £150 million is (relatively) not a lot in the long scheme of things. Beckham’s branding team know the future of the brand lies in the East. Indeed unless you travel or lived in parts of the world other than a Europe in decline and an America at war with itself, you cannot fathom how big Beckham’s brand is. The ‘gay style’ brand is a smaller piece of the Beckham brand pie.

Beckham's global appeal is evidenced by the high percentage of people in Asia who recognise him. For many years, he appeared in 150 countries in Gillette shaver advertisements. The Japanese Meiji Seika chocolate and confectionary company made a three-meter high chocolate statue figure of Beckham as part of his endorsement of their confectionary before the 2002 World Cup finals. Beyond that, Monks at a Buddhist shrine in Thailand even moulded a gold-plated Beckham that people can worship.

Beckham is not an ordinary brand. Beckham is a moving advertisement. What is evident is that Brand Beckham has undergone a metamorphosis from the early days when his appeal was predicated on his football playing ability to a more complex multifaceted brand. David Beckham is not just a brand with a distinct personality; he is a portfolio of brands, each emanating from the different roles he plays in life - football player, father, husband to Posh, fashionista, sexual icon, and so on.

We all play multiple roles in life - a man may be a father, husband, employee, and soccer coach for example. Each is a role that often requires different personalities to implement successfully.

In Beckham's case, each of his roles, through media scrutiny and marketing magnification, has become a separate brand - each different, but all managed by Beckham’s backroom marketing gurus. Each brand is similar, but has its own personality. In Beckham's case, each persona is a distinct segment, and from a business perspective, each is a profit centre. This is why his branding people rightly calculated that taking the Qatari deal was more lucrative in the long run than just being a gay icon in the west.

To me David Beckham presents a unique case study of how a sportsman can transcend his sport by crossing over into the realms of entertainment and fashion. Although there are obvious lessons for other elite sports stars that desire to crossover into other arenas, it should be acknowledged that Beckham is thus far unique in the sports world in the way his brand personalities are leveraged in so many distinct ways than say Lionel Messi, Ronaldo, Neymar, or even Michael Jordan, Lebron James, Tom Brady, Tiger Woods, or Lewis Hamilton. Manchester United fans used to chant from the terraces "there's only one David Beckham." Today, while still true, it has been the successful leveraging of Beckham’s multiple brand personalities that have made him into a true global sports brand. In essence, Beckham is perhaps the ultimate in how savvy marketing can make the brand.

We talk less of ‘Bend it like Beckham’ and more of ‘Brand it like Beckham’. In other words, style over substance - which could aptly describe our current age of personal narcissism and self-obsession.

Thanks for your question.

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ahz-associates · 2 years

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Best Universities for UK Master’s Degree

A student is interested in learning about the best UK universities for master's degrees when considering studying there. Before limiting their options and starting the application process, students must conduct extensive study.

Students from all over the world must weigh their selections because the UK is home to more than 100 universities. There are numerous undergraduate and graduate degree possibilities. For instance, some students may check for rankings of UK universities for MBA and base their decision on them if they are considering UK universities for a master's degree.

Top UK Universities for Masters Degrees

It can be challenging to evaluate institutions based just on their rankings if you're seeking for the best master's degree in the UK. Rankings are one of the first factors students take into consideration while weighing their selections. It should be noted that while the institution's overall ranking is important, it is also important to consider the ranking of each individual department.

The University of Manchester

The university offers one of the most practical Masters in Business Administration programmes in Europe and the rest of the globe and is home to the Alliance Manchester Business School, the top-ranked post-graduate institution in the UK.

Engagement with clients is a component of the programme. Additionally, centres in Dubai, Hong Kong, Shanghai, and Singapore offer elective module study.

The course can also be finished in twelve months, though it may occasionally be extended to 15 or 18 months.

The University of Manchester is ranked number 36 globally by the Financial Times, while QS has it at number 55. In any case, it is one of the top choices that qualified students should consider.

Durham University

Durham is a viable alternative in the rankings of UK universities for MBAs. Three specialised subjects—entrepreneurship, consulting, or technology—can be focused on by students.

Additionally, students who enrol in the 15-month programme can take advantage of business possibilities, participate in an internship, and even start their own company! The finest university in the UK for masters, Durham University's MBA also gives students the ability to travel to foreign firms, take language training, and engage in a consulting exercise.

Additionally, Durham University and the German European Business School offer an executive master's degree in business administration online. Last but not least, Durham is rated 67th overall and 64th (Financial Times) (QS).

London Business School (LBS)

Without taking London Business School into consideration, rankings of UK universities for MBA programmes are impossible. One of the greatest MBA programmes in the world is taught at LBS. They provide academic education, for instance, as well as a Global Business Experience, which entails a week-long international trip, workshops, and interaction with guest speakers.

In addition to two different EMBAs, London Business School also offers an Executive MBA. the EMBA Global Europe, the EMBA Global Americas, and the EMBA Global Asia. In instance, the former gives students the chance to study abroad in places like Shanghai, Hong Kong, and New York.

Finally, LBS is ranked higher than most countries and universities in the UK. The Financial Times rates it as the fourth-best in the world, while QS ranks it as the fifth-best globally.

Contact AHZ Associates for information on master's degree admissions to top-ranked UK universities.

University of Glasgow

For master's degrees, they offer more than 300 courses. They offered a wide range of postgraduate programmes; by earning a postgraduate degree in a new direction, you can improve your chances of success in the future.

You can pick between a master's degree (MSc, MA, MEng, or MRes), which is a one-year full-time programme, a postgraduate diploma (PgD), which is a qualification level above a bachelor's degree, and a postgraduate certificate (PgC).

You will benefit from top-notch facilities, cutting-edge instruction using standard tools, and award-winning student assistance while you are studying. They primarily provide a top-notch education at a reasonable cost.

University of Southampton

Their popular master’s degree programs are-

Acoustical Engineering

Aeronautics and Astronautics

Audiology

Biomedical Engineering

Chemical Engineering

Civil Engineering

Energy

Mechanical Engineering

Maritime Engineering

It is listed among the top 100 institutions in the world and boasts academics of international reputation (QS World University Rankings 2019). They promote innovative thinking and imaginative mindsets.

With more than 21,000 students from more than 130 nations, the University has five campuses in Southampton, one in Winchester, and another in Malaysia.

It is the ideal setting for realising your potential, putting a concept into action, changing the world, discovering new passions, and figuring out what to do next.

University of York

North Yorkshire has a strong connection to the university. They serve as a centre for knowledge exchange and life improvement. Having over 25 years of experience and 252 master's degrees

They are primarily a vibrant, research-focused institution that belongs to the Russell Group. Even though moving across borders can be challenging, the university offers its own housing options close to the campus. For financial savings, international students can room together.

You can visit the libraries to use their first-rate library system to borrow and return books. Doctors, the NHS urgent care centre at York District Hospital, as well as numerous pharmacies, dentists, and opticians in York, offer medical services.

Graduate students at the University of York are automatically members of an independent, student-run organisation that is dedicated to postgraduate students. A standard swimming pool, a 3G football field, an outdoor cycle track, a 250m Velodrome, a spin studio, and other sporting facilities are all available at the University of York.

The UK is one of the most well-liked study locations in the world, and you can find the top master's degree UK thanks to the high standard of education and academic achievement.

Be careful when applying because some Scottish universities offer an undergraduate degree called "Masters of Arts" to foreign students. This programme is not the same as a master's degree.

#studyinukukexpo

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consultancypromisetraining · 3 days

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Are you looking to gain control over your business' finances? Well, look no further! We at Promise Training & Consultancy have got just the thing for you. Our Management Accounting & Supply Chain Training Course is designed to teach you the latest trends, and best practices in the industry. From May 13-17, join us in Dubai, UAE, to learn about critical financial management issues, robust supply chain management, risk management, and corporate governance. That's not all! You'll also learn how to allocate resources efficiently, generate profitable growth, control risks, and tackle the challenges of today's business world. Don't let this opportunity slip away! Join us today, and take the first step towards securing your business' financial future! Head over to https://www.promisetrainingglobal.com/courses/management-accounting-in-supply-chain-mini-mba-training-course/ to get more info.

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rashidirmani · 9 days

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MBA Universities in Dubai

Amity University Dubai is one of the most prestigious universities in the world. We are part of the Amity group that has established its branches in many countries including Kenya, Singapore, San Francisco, India etc. We offer more than 30 educational programmes that are recognized globally by leading international organisations like CIPD, AHRA, CIMA, ACS etc. Along with full-time courses, you can also opt for part-time programmes like weekend MBA. Contact us for more details.

Amity University is a global educational brand founded 30 years ago with several branches all across the globe including San Francisco, London, India, UAE etc. Amity University Dubai offers internationally accredited mechanical engineering degrees along with a variety of other beneficial courses. The Dubai campus offers a rich mix of experienced faculty, state-of-the-art facilities, fully equipped labs and much more. Visit the campus or check the website for more details.

Amity University Dubai is a well-renowned university that offers internationally accredited courses from organizations like ACS, AHRA, CIMA etc. Whether you are looking for journalism, engineering or interior design degrees, you can opt to study at a state-of-the-art institute with experienced faculty and fully equipped labs. Become a part of a diverse culture and fulfil your ambitions. Browse our website or visit our campus for more information.

#universities

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softzenia-tech · 1 month

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How to do Well on the GMAT Test in Dubai

Do you want to get an MBA? Are you ready to make the next move towards your career and academic goals? Don't look further; go to Dubai, the center of innovation and chance. The Graduate Management Admission Test (GMAT) is a must to reach your goals. This lively city is right in the middle of it all. We will now talk about how GMAT classes Dubai might help you study better and reach your goals.

You can reach your goals with GMAT classes in Dubai:

Think of yourself in a lively classroom full of driven students excited about the same things you are. GMAT course in Dubai are lively places where students work together with the help of experienced teachers who will help them prepare for the test in every way. Every student has a chance to do well because our lessons work with different learning methods. Whether you want to get better at talking to people or thinking about numbers, we can help.

Guide to Doing Well on the GMAT in Dubai: A Full Account

There is much more to taking the GMAT online course than just learning. You have to make a plan and get individualized help. These classes are made to fit your learning style and speed so you can improve your understanding and memory no matter where you are in your GMAT journey.

Getting ready for the GMAT online: Overcoming Problems and Testing Your Convenience.

GMAT practice test will bring the classroom to you, no matter where or how busy you are. Without leaving your house, you can participate in immersive workshops, meet with peers worldwide, and get advice from experienced mentors. GMAT online coaching remove geographical boundaries so that anyone can learn.

How to Get the Most Out of Your GMAT Practice Test

The old proverb "practice makes perfect" is very true when studying for the GMAT. Regularly taking practice tests will help you feel more confident and ensure you are well-prepared for the GMAT. You will get closer to your goal score each time you take it.

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anilkhare · 4 months

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Conquering Educational Everest: Navigating Dubai's Thriving Landscape with Dr. Anil Khare

Dubai's skyline, a glittering testament to ambition, beckons students from across the globe. In this dynamic educational landscape, opportunities abound, but navigating the path to your ideal program can feel like scaling Mount Everest. Fear not, intrepid explorer! Dr. Anil Khare stands as your experienced Sherpa, ready to guide you through the intricate terrain and help you summit your academic aspirations.

Charting Your Course:

Targeted Expertise: Whether your compass points towards an MBA in Dubai, the intricate engineering marvels of the UAE, or the healing halls of a medical school, Dr. Khare will meticulously map your strengths and desires to top universities in Dubai and Abu Dhabi. His deep understanding of program offerings ensures you reach the perfect academic summit.

Financial Footholds: The financial peaks shouldn't deter your ascent. Dr. Khare, a skilled tracker of scholarship oases, will unveil the hidden riches of scholarships in Dubai and the UAE, transforming daunting tuition fees into accessible foothills. He'll also identify affordable universities in Dubai and Sharjah, guaranteeing your journey stays on budget.

Logistical Shelter: Finding secure academic shelter needn't be a treacherous trek. Dr. Khare navigates the diverse student accommodation options in Dubai and beyond, ensuring you find your perfect base camp. He'll also decipher the complexities of student visa assistance in Abu Dhabi and Dubai, smoothing your entry into your academic oasis.

From Base Camp to Summit:

High School Horizons: Are you a young adventurer with academic ambitions blazing in your eyes? Dr. Khare becomes your compass, guiding you on your study abroad journey after high school in Dubai. His career counseling for students in the UAE equips you with the tools and insights to chart your professional path, ensuring your academic choices blossom into fulfilling careers.

Personalized Ascent: Dr. Khare understands that each academic journey is a unique expedition. He offers personalized education consultancy in Dubai, meticulously tailoring each step to your individual aspirations and anxieties. Whether you need ielts coaching in Dubai or pre-departure guidance for UAE students, his expertise is your unwavering support system throughout the climb.

Beyond Dubai: Exploring Alternative Horizons:

Dr. Khare's compass extends beyond the glittering sands of Dubai. He reveals the hidden treasures of educational consultants in Sharjah, offering a wider landscape of academic possibilities. Together, you can explore the diverse educational terrain of the UAE, ensuring you reach the perfect peak aligned with your unique needs.

Reach Your Summit – Embark on Your Journey Today:

Let not the vastness of educational possibilities in Dubai and the UAE overwhelm you. Embrace Dr. Anil Khare's expertise as your compass, guide, and summit advisor. With his support, your academic journey in this dynamic region will be one of transformative fulfillment, cultural immersion, and boundless opportunity.

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miyamathews · 4 months

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Amity University Dubai is one of the world's most prestigious universities. We are part of the Amity organisation, which has branches in numerous countries, including Kenya, Singapore, San Francisco, and India. We provide over 30 educational modules that are worldwide recognised by top international institutions including as CIPD, AHRA, CIMA, ACS, and others. Aside from full-time programmes, you can also pursue part-time programmes such as a weekend MBA. For further information, please contact us.

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eduation · 6 months

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AMITY UNIVERSITY EDUCATION, OVERVIEW

Amity University is a well-known private university with multiple campuses across India and a few international campuses. It was established by the Ritnand Balved Education Foundation (RBEF) in 2005 through the Uttar Pradesh State Government Act. Amity University has several campuses located in various cities across India, including Noida, Lucknow, Jaipur, Gurgaon, Mumbai, Kolkata, Ranchi, and others. Additionally, it has international campuses in countries like Dubai, Singapore, London, South Africa, and Mauritius. The university offers a wide range of undergraduate, postgraduate, and doctoral programs in various disciplines, including Engineering, Management, Arts, Science, Law, Fashion Design, Mass Communication, Architecture, and more. Amity University has been accredited by the National Board of Accreditation (NBA) and the National Assessment and Accreditation Council (NAAC). In the past, it has been ranked among the top private universities in India by various ranking agencies. The university campuses are equipped with modern infrastructure, state-of-the-art laboratories, libraries, sports facilities, hostels, and other amenities to facilitate a conducive learning environment for students. Amity has collaborations with many renowned international universities, allowing students to participate in exchange programs and gain exposure to global education. The university encourages participation in extracurricular activities, cultural events, and sports to foster the overall development and personality enhancement of its students. Amity University offers a wide range of undergraduate, postgraduate, and doctoral programs in various fields, including but not limited to engineering, technology, management, law, liberal arts, sciences, biotechnology, design, journalism, communication, and more. The university also encourages students to participate in extracurricular activities such as sports, cultural events, clubs, and societies, promoting a well-rounded development of its students

AMITY UNIVERSITY EDUCATION FEES STRUCTURE

COURSE FEES ELIGIBILITY

B.Tech ₹3.11 Lakhs (1st Year Fees) 10+2 with 60% + Amity JEE

BBA ₹3.44 Lakhs (1st Year Fees) 10+2

MBA ₹6.08 Lakhs (1st Year Fees) Pass in Graduation + CAT

M.Sc ₹80,000 (1st Year Fees) Graduation

BA ₹3 Lakhs (1st Year Fees) 10+2

BCA + MCA ₹2.01 Lakhs (1st Year Fees) 10+2

BCA ₹1.89 Lakhs (1st Year Fees) 10+2

AMITY UNIVERSITY, COURSES DETAILS

Amity University is a well-known private university in India with multiple campuses across the country and abroad. The university offers a wide range of undergraduate, postgraduate, and doctoral programs in various disciplines.

1. Engineering and Technology:

B.Tech (Bachelor of Technology) in various branches such as Computer Science, Electronics & Communication, Mechanical, Civil, Electrical, etc.

M.Tech (Master of Technology) in specialized engineering fields.

2. Management:

BBA (Bachelor of Business Administration)

MBA (Master of Business Administration) in different specializations like Marketing, Finance, Human Resource, etc.

3. Applied Sciences:

B.Sc. (Bachelor of Science) in Physics, Chemistry, Mathematics, etc.

M.Sc. (Master of Science) in different science disciplines.

4. Biotechnology and Life Sciences:

B.Tech in Biotechnology

M.Tech in Biotechnology

B.Sc. and M.Sc. in Biotechnology, Microbiology, etc.

5. Communication and Media Studies:

BA (Bachelor of Arts) in Journalism & Mass Communication

MA (Master of Arts) in Journalism & Mass Communication

6. Law:

LLB (Bachelor of Laws)

LLM (Master of Laws) with various specializations.

7. Arts and Humanities:

BA and MA in English, Psychology, Economics, Sociology, etc.

8. Design:

B.Des (Bachelor of Design) with various specializations like Fashion Design, Interior Design, Graphic Design, etc.

9. Hospitality and Tourism:

BHM (Bachelor of Hotel Management)

MHM (Master of Hotel Management)

10. Computer Applications:

BCA (Bachelor of Computer Applications)

MCA (Master of Computer Applications)

11. Education:

B.Ed (Bachelor of Education)

M.Ed (Master of Education)

12. Social Sciences:

BSW (Bachelor of Social Work)

MSW (Master of Social Work)

13. Architecture and Planning:

B.Arch (Bachelor of Architecture)

M.Arch (Master of Architecture)

AMITY UNIVERSITY, ADMISSION PROCEDURE

Amity University’s Admission Procedure is very easy and simple. When you enter the website so, go to the “apply now” button option at the top of the page. Then, the pop-up will open to fill the registration First of all candidates need to clear the entrance exam conducted by the Institute. The application process for this university will take online mode:

DOCUMENTS REQUIRED

The applicants will need all the documents during the time fill out the application forms. The applicants should need all documents like mark sheets and passing certificates for classes 10th and 12th. Instead of this students should have other documents like a registration slip, transfer certificate, character certificate, migration certificate, medical certificate, caste certificate, passport-size photo, aadhar card, and income certificate (if required).

ONLINE METHOD OF REGISTRATION

First of all, candidates need to go and check out the official website of the “AMITY UNIVERSITY” form with all the required details asked during the time filling out the admission form. After this, now candidates need to pay the registration fees. After the successful payment, the applicant will get an email for verification with login credentials with a receipt in the attachment. So, all the candidates need to upload all the documents required and finally, the applicants need to submit the form and take a printout of the all documents for future reference.

OFFLINE METHOD OF REGISTRATION

The candidates need to go to check the official website of the institute. First of all, the applicants need to download the application form from the website. Now the applicants can start filling out the application form with all the required achievements carefully. The applicants need to link all the required documents carefully to the application form. Candidates can pay the payment through Netbanking/Debit card/ Credit card.

AMITY UNIVERSITY, PLACEMENT STATUS

Amity University has good placements records. In 2021, the overall placement rate was 100%. Here are some details about the placement status of Amity University University:

Placement rate: The overall placement rate of Amity University University in 2022 was 100%. This means that all students who participated in the placement process were placed in jobs.

Top recruiters: The top recruiters of Amity University University in the recent past such as leading companies such as TCS, Capgemini, Big Basket, Amazon, Prolifics, Infotech, and Wipro. These companies offered a variety of job opportunities in different domains, such as IT, engineering, management, and healthcare.

#distancemba #onlinemba #amityuniversityonlineemba #onlinebba #distancebba

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