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nextonesolutions · 10 months

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THE POWER OF INCLUENCER MARKETING IN DIGITAL AGE

THE POWER OF INFLUENCER MARKETING IN DIGITAL AGE

INTRODUCTION:

In the digital age, influencer marketing has emerged as a powerful and highly effective strategy for businesses and brands to reach their target audiences and promote their products or services. Influencer marketing leverages the influence and popularity of individuals who have a significant following on various social media platforms.

Here are some key aspects that highlight the power of influencer marketing in the digital age:

Authenticity and Trust: Influencers often build a strong bond of trust with their followers through consistent, authentic, and relatable content. Their audience sees them as real people with genuine opinions, making recommendations from influencers feel more trustworthy than traditional advertising.

Reach and Engagement: Influencers have the ability to reach a vast audience across different demographics and regions. When influencers promote a product or service, they can generate high levels of engagement, leading to increased visibility and brand awareness.

Targeted Marketing: Influencers usually have a niche or specific area of expertise, which means their followers are interested in a particular subject or industry. This allows brands to target their marketing efforts more effectively and connect with their ideal customers.

Influencer Diversity: There are influencers in various niches, from beauty and fashion to technology and finance. This diversity allows brands to find influencers who align with their values and match their target market, ensuring relevant and tailored marketing campaigns.

User-Generated Content: Influencers often create content featuring the products or services they promote, resulting in user-generated content that can be shared and utilized by the brand. This not only saves time and resources for the brand but also enhances the credibility of the product through real-life usage.

Improved SEO and Online Presence: Collaborating with influencers can lead to increased brand mentions and backlinks from their content, which positively impacts search engine optimization (SEO) and helps boost the brand's online presence.

Agility and Flexibility: Influencer marketing campaigns can be executed swiftly, making it easier for brands to respond to current trends or seasonal promotions in real-time. This agility allows businesses to stay relevant and competitive in fast-paced digital landscapes.

Measurable ROI: Many social media platforms provide in-depth analytics, enabling brands to track the performance and impact of influencer marketing campaigns accurately. This data-driven approach allows brands to refine their strategies for better returns on investment.

However, it's essential for brands to approach influencer marketing thoughtfully and ensure a good fit between the influencer and their target audience. Transparency and authenticity are crucial, and it's vital for influencers to disclose their partnerships to maintain trust with their followers.

CONCLUSION:

Overall, influencer marketing, when done right, can be a powerful tool in the digital age, helping brands connect with their audience in an authentic and engaging manner, leading to increased brand loyalty, sales, and market share.

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profresh16 · 14 days

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sarahboyerdigiexpert · 4 months

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Incorporating Storytelling in Influencer Marketing Copy: Techniques for Deeper Engagement

Introduction to Storytelling in Influencer Marketing

Storytelling in influencer marketing refers to using narrative techniques to create compelling and relatable content. This method goes beyond traditional marketing tactics by building an emotional connection with the audience, leveraging the power of stories to make brands more human and relatable.

Understanding Your Audience and Aligning Brand Stories

The first step in successful storytelling is understanding your audience. Knowing their interests, pain points, and motivations enables you to craft stories that resonate deeply with them. Additionally, aligning your brand story with your influencer's story ensures authenticity and enhances the impact of the narrative.

Techniques for Effective Storytelling

Visual and Multimedia Elements: Incorporating visuals like photos, videos, and animations can significantly enhance the storytelling experience, making it more engaging and memorable.

Customer Testimonials: Using real customer testimonials in your story adds social proof, building credibility and trust in your brand.

The Hero's Journey: Adapting the classic hero's journey structure to influencer marketing campaigns, where the customer overcomes challenges with the help of your brand, can be particularly effective.

Incorporating Emotions: Decide the emotional response you want to evoke in your audience, whether humor, inspiration, or sentimentality, and tailor your content accordingly.

Blend Storytelling and SEO: Creating user journeys and narratives that connect with readers while satisfying search engine criteria can increase engagement and improve ranking.

Long-Term Approach and Measuring Success

Storytelling is a long-term strategy involving ongoing relationships with influencers who can continuously narrate your brand's story. Measuring the success of storytelling efforts is crucial, and this can be done by tracking engagement, reach, conversions, and sentiment.

Incorporating storytelling into influencer marketing allows brands to deepen their connection with their audience, differentiate themselves, and establish trust. By understanding the science behind storytelling and employing effective techniques, brands can create content that engages, inspires, and drives action. The key lies in crafting authentic stories that resonate with the audience personally and measuring these narratives' impact to refine the approach continually.

#StorytellingInMarketing #InfluencerEngagement #BrandStorytelling #InfluencerMarketingTips #EmotionalMarketing #ContentWithPurpose #NarrativeBranding #EngagingStories #InfluencerImpact #AuthenticInfluencing

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quick-digital-marketing · 6 months

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https://quick-digital-marketing.blogspot.com/

What is Influencer Marketing?

Influencer marketing is all the rage! Brands team up with social media influencers to promote their products and reach a wider audience. It's a win-win for both parties, as influencers get to showcase cool products and brands get increased visibility. 📣💼👥

#digital art #DigitalMarketing #InfluencerPromotion #BrandPartnerships #InfluencerCollaboration #InfluencerCampaigns #InfluencerStrategy #InfluencerEngagement #InfluencerAdvertising

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xoticafashions · 4 years

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#flaggedoff #influencerengagement #IEP for #delhiassemblyelections @aapdelhi @bjp4delhi @incindia (at Delhi, India) https://www.instagram.com/p/B5ry81ynC-T/?igshid=150le8jcwjkl3

#flaggedoff #influencerengagement #iep #delhiassemblyelections

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itswomanswork · 6 years

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Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority with existing and new audiences, as well as connect with thoughtful industry experts.

And, of course, partnering with influencers can help drive marketing results. In fact, according to a Linqia survey, 94% of marketers who use influencer marketing find it an effective practice that can generate up to 11-times the ROI of traditional advertising.

But in order to keep your influencer partners interested, as well as drive results, thoughtful engagement is paramount. It’s all about building relationships — which is an art form, and an area where your sales team can be incredibly helpful. And I should know. I’m a recovering salesperson who’s now embedded in the influencer marketing world.

Below I share seven sales-industry strategies and ideas that can be used to boost and inspire your influencer relations activities.

#1 – Do your research.

Any successful salesperson will tell you that sales is really about making friends. And you can’t make friends if you don’t know who you’re contacting.

Sales teams are often well-versed in scouring and researching on LinkedIn and other online tools, looking for clues, connections and topics to discuss with their prospects or existing customers.

When it comes to researching influencers you’d like to work with, that research and understanding is not only important to learn if they’re a good fit for your brand, but also the kind of topics they’re talking about, the people they follow and engage with, and even their personality. And all this can inform how you should with them before, during, and after the first time your work together.

#2 – Use tools to save time and properly nurture.

I know salespeople who have a big Excel spreadsheet they use to keep track of their prospects and contacts. But as their list grows, managing contacts and relationships becomes cumbersome and inefficient. That’s why most sales teams use a customer relationship management (CRM) tool to keep track of who their prospects and customers are, track their interactions and measure the likelihood the prospect will close.

The same best practice should be applied to influencer relations and marketing. You need a tool or a set of tools to keep track of prospective and current influencer contacts. This will not only help you be efficient (and preserve your sanity), but also help you properly nurture the relationship through informed communication. Some of these helpful tools include Onalytica and Traackr.

My advice, don’t go it alone. Use a tool.

#3 – Social selling rocks.

Nobody likes to be cold called. Eighty percent of decision makers won’t buy from a cold call and only 2% actually result in a meeting being scheduled. So, when I discovered social selling, I jumped in with both feet. I’d get to know my prospects on social media. Then, when I decided to reach out to them, they already knew me. It wasn’t a cold call, anymore.

Getting to know your influencers works the same way. As touched on above, through social media, you can understand what they like to share, start to build a connection, and then interact with them before you make an ask.

You can look at this as smart influencer engagement. TopRank Marketing CEO Lee Odden calls this the “Confluence Romance,” a framework for making and maintaining influencer relationships.

“Organic influencer engagement is all about warming the relationship,” he says. “And there’s no more efficient or effective way to do that than showing interest and care through social channels.”

Organic #InfluencerEngagement is all about warming the relationship & there’s no more efficient or effective way to do that than showing interest & care through social channels. – @leeodden Click To Tweet

#4 – “Say it with a smile.”

Did you know you can see a smile through the phone? It comes out in they way you write, too. I learned this in a sales class, and I’ve tested it. It really makes a difference if you smile through your interactions. People will be more likely to want to interact with you.

When it comes to your interactions with influencers, aim to delight people and show them you genuinely care by:

Thoughtfully commenting on recent social posts

Asking them about recent trips they’ve taken or events they’ve attended

Showing interest in their key subject areas

And, don’t forget. Let your smile come through in all your interactions.

#5 – Personalize Your Correspondence

More than ever, consumers and buyers want a personalized touch during their interactions with brands and salespeople — especially when it comes to email marketing, something that HubSpot spotlights in its article 18 Habits of Incredibly Successful Salespeople.

Just as forward-thinking salespeople work to create a personalized experience for their customers and buyers, marketers should do the same when reaching out to influencers.

It’s easy to send the same message to everyone you’re hoping to work with on a curated piece, larger asset, or ongoing campaign. But, a little personalization goes a long way. Consider mentioning a tweet or blog post you found interesting, or a previous conversation to show that you are not a bot.

And, there are tools to help. You might consider a tool like Crystal Knows, which will help you understand the personality of your influencer prospect.

Influencers expect and deserve a personal ask, so make the effort.

Influencers expect & deserve a personal ask, so make the effort. – @dfriez #InfluencerRelations #InfluencerMarketing Click To Tweet

#6 – Ask for the Close

Salespeople are taught to find the best time to ask for “the close.” It may be a presumptive close, but the overall idea is to lead prospects to the outcome that includes “money being exchanged.”

Here’s where you want to stop me and say: “I’m a marketer. I’m not selling anything.”

Marketers, you’re selling your brand, the relationship, and the idea that working together will be mutually beneficial. You’re also trying to entice influencers take an action on a range of “offerings,” such as sharing a quote for an eBook or sharing something on social. You need to lead that influencer to an outcome that helps achieve your overall goal of solving a problem.

How do you shape the close for an influencer? As I’ve mentioned a few times, look to create a mutually beneficial relationship. Consider the influencer may want to promote their book, spotlight their thought leadership or help the greater community. So, frame the close in a way that speaks to what they’ll get out of it.

#7 – Sometimes They Say No

The hardest lesson a salesperson can learn is to accept “no” for answer. It’s a really hard lesson. After a “no,” the best think you can do is to access the sale process, and learn how you can do better the next time.

Sometimes, influencers say “no,” too. You ask them to attend an event, but they may have a prior commitment. Or, maybe they don’t feel like the subject matter matches their expertise.

When they say “no”, be gracious and ask follow-up questions to gain insight into why they made their decision. You might learn they have availability in two weeks, so your timing was just off. It is important to always be looking for the “next sale.” It is all a part of the process.

The Process of Building Better Relationships

At the end of the day, sales teams aren’t looking to close one-off deals. They’re looking to build long-term, mutually beneficial relationships with their customers.

Marketers need to strive to do the same with influencers. It takes time and dedication, but it’s worth it for both you and your influencers.

So, consider taking a cue from the land of sales to help you create a great relationships utilizing research, personalization, tools, social media, and a great attitude. You might find you’re getting fewer nos.

Are you ready to go make some positive influencer interactions? You don’t need to go it alone. If you want help with an influencer marketing campaign, contact TopRank Marketing.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales appeared first on Online Marketing Blog – TopRank®.

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unixcommerce · 6 years

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Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales

Below I share seven sales-industry strategies and ideas that can be used to boost and inspire your influencer relations activities.

#1 – Do your research.

Any successful salesperson will tell you that sales is really about making friends. And you can’t make friends if you don’t know who you’re contacting.

Sales teams are often well-versed in scouring and researching on LinkedIn and other online tools, looking for clues, connections and topics to discuss with their prospects or existing customers.

#2 – Use tools to save time and properly nurture.

My advice, don’t go it alone. Use a tool.

#3 – Social selling rocks.

You can look at this as smart influencer engagement. TopRank Marketing CEO Lee Odden calls this the “Confluence Romance,” a framework for making and maintaining influencer relationships.

#4 – “Say it with a smile.”

When it comes to your interactions with influencers, aim to delight people and show them you genuinely care by:

Thoughtfully commenting on recent social posts

Asking them about recent trips they’ve taken or events they’ve attended

Showing interest in their key subject areas

And, don’t forget. Let your smile come through in all your interactions.

#5 – Personalize Your Correspondence

Just as forward-thinking salespeople work to create a personalized experience for their customers and buyers, marketers should do the same when reaching out to influencers.

And, there are tools to help. You might consider a tool like Crystal Knows, which will help you understand the personality of your influencer prospect.

Influencers expect and deserve a personal ask, so make the effort.

Influencers expect & deserve a personal ask, so make the effort. – @dfriez #InfluencerRelations #InfluencerMarketing Click To Tweet

#6 – Ask for the Close

Here’s where you want to stop me and say: “I’m a marketer. I’m not selling anything.”

#7 – Sometimes They Say No

Sometimes, influencers say “no,” too. You ask them to attend an event, but they may have a prior commitment. Or, maybe they don’t feel like the subject matter matches their expertise.

The Process of Building Better Relationships

At the end of the day, sales teams aren’t looking to close one-off deals. They’re looking to build long-term, mutually beneficial relationships with their customers.

Marketers need to strive to do the same with influencers. It takes time and dedication, but it’s worth it for both you and your influencers.

Are you ready to go make some positive influencer interactions? You don’t need to go it alone. If you want help with an influencer marketing campaign, contact TopRank Marketing.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales appeared first on Online Marketing Blog – TopRank®.

http://www.toprankblog.com/

The post Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales appeared first on Unix Commerce.

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#IFTTT #WordPress

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christopheruearle · 6 years

Text

Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales

Below I share seven sales-industry strategies and ideas that can be used to boost and inspire your influencer relations activities.

#1 – Do your research.

Any successful salesperson will tell you that sales is really about making friends. And you can’t make friends if you don’t know who you’re contacting.

Sales teams are often well-versed in scouring and researching on LinkedIn and other online tools, looking for clues, connections and topics to discuss with their prospects or existing customers.

#2 – Use tools to save time and properly nurture.

My advice, don’t go it alone. Use a tool.

#3 – Social selling rocks.

You can look at this as smart influencer engagement. TopRank Marketing CEO Lee Odden calls this the “Confluence Romance,” a framework for making and maintaining influencer relationships.

Organic #InfluencerEngagement is all about warming the relationship & there's no more efficient or effective way to do that than showing interest & care through social channels. - @leeodden Click To Tweet

#4 – “Say it with a smile.”

When it comes to your interactions with influencers, aim to delight people and show them you genuinely care by:

Thoughtfully commenting on recent social posts

Asking them about recent trips they’ve taken or events they’ve attended

Showing interest in their key subject areas

And, don’t forget. Let your smile come through in all your interactions.

#5 – Personalize Your Correspondence

Just as forward-thinking salespeople work to create a personalized experience for their customers and buyers, marketers should do the same when reaching out to influencers.

And, there are tools to help. You might consider a tool like Crystal Knows, which will help you understand the personality of your influencer prospect.

Influencers expect and deserve a personal ask, so make the effort.

Influencers expect & deserve a personal ask, so make the effort. - @dfriez #InfluencerRelations #InfluencerMarketing Click To Tweet

#6 – Ask for the Close

Here’s where you want to stop me and say: “I’m a marketer. I’m not selling anything.”

#7 – Sometimes They Say No

Sometimes, influencers say “no,” too. You ask them to attend an event, but they may have a prior commitment. Or, maybe they don’t feel like the subject matter matches their expertise.

The Process of Building Better Relationships

At the end of the day, sales teams aren’t looking to close one-off deals. They’re looking to build long-term, mutually beneficial relationships with their customers.

Marketers need to strive to do the same with influencers. It takes time and dedication, but it’s worth it for both you and your influencers.

Are you ready to go make some positive influencer interactions? You don’t need to go it alone. If you want help with an influencer marketing campaign, contact TopRank Marketing.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales appeared first on Online Marketing Blog - TopRank®.

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