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#Ian Schrager
aviel · 5 months
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Rome Edition by Ian Schrager with Patricia Urquiola
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pursuitist · 1 year
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5 Reasons To Visit The Madrid EDITION
Part of Marriott’s luxury and design brand portfolio, EDITION Hotels is the result of a partnership with legendary hotel designer Ian Schrager. It brings together aspects of contemporary design with a subdued and minimalist style that attracts a younger demographic without alienating any age of traveler. Think of it as interior design that draws you in with the amenities of a fine hotel without…
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nhlovesadri3 · 1 year
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Adriana Lima attening the Spring Opening party of the Sky Terrace at Ian Schrager's Hudson Hotel, NYC, 20/05/03.
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kulturalnylunatyk · 1 year
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studio 54 Trwało niewiele ponad trzy lata, od 1977 do 1980 roku, ale Studio 54 wciąż pozostaje punktem odniesienia dla pewnej formy luzu, błyszczącego hedonizmu i joie-de-vivre. Współzałożyciel klubu Ian Shrager posunął się do stwierdzenia, że były to "narodziny celebrytów", jakich znamy dzisiaj. Shrager i jego partner Steve Rubell byli odpowiedzialni za zamknięcie Studia 54 (dzięki uchylaniu się od płacenia podatków), ale stali się nieoficjalnymi królami Nowego Jorku - goszcząc polityków i gwiazdy na swoich wielkich przyjęciach i nadzorując największe skandale swoich czasów. To było miejsce, gdzie bogaci i sławni przychodzili, aby źle się zachowywać. Ale było to również miejsce, gdzie udawali się, aby ogłosić się na scenie. Truman Capote i Tennessee Williams lubili prywatne imprezy, a Andy Warhol, Liza Minelli, Michael Jackson, David Bowie i kompozytor Leonard Bernstein znaleźli się na liście gości, na którą trudniej było się dostać niż do Białego Domu. To było zgromadzenie inteligentnych, fajnych i seksownych gigantów kultury, tańczących do muzyki disco, ubranych jak do tej pory w krzykliwe kanciaste garnitury i biorących udział w psychodelicznym hedonizmie, który zdefiniował tę erę. Nie dziwi więc fakt, że w Studio 54 odbywały się najwspanialsze imprezy sylwestrowe wszech czasów, choć doczekało się tylko dwóch z nich. Na jedną z imprez sylwestrowych legendarny organizator imprez Robert Isabell postanowił rozjaśnić sytuację, wysypując na podłogę klubu cztery tony brokatu. "To było jak stanie na gwiezdnym pyle", powiedział Schrager, "a ludzie wciąż znajdowali go w swoich ubraniach i domach miesiące później". Celem tych imprez było umożliwienie gościom pozostawienia swoich zahamowań za drzwiami - i rzeczywiście, człowiek odpowiedzialny za wejście, Marc Benecke, miał dość nietypowe i surowe kryteria. Trzeba było mieć "wielką osobowość, która wnosiła coś do imprezy". Po wejściu do środka wkraczało się w świat, w którym wszystko było możliwe i gdzie najbardziej ekscentryczne sceny rozgrywały się przy groove'owym zestawie muzycznym DJ Toma Savarese. Przy jednej okazji projektant Valentino wcielił się w rolę szefa cyrku - z prawdziwymi żywymi zwierzętami. W innym przypadku Grace Jones wykonała swoje przeboje, owinięta w świąteczny szal z choinki, usiany małymi kwiatkami. Lionel Ritchie, Diana Ross, Mick i Bianca Jagger oraz Andy Warhol mogli tej nocy wybrać dowolne miejsce na świecie, ale wszyscy zdecydowali się na Studio 54. Kiedy w 1980 roku FBI dokonało nalotu na klub, symbolizowało to koniec ery dekadencji, której od tamtej pory już nie widziano. Ale dla tych, którzy mieli szczęście uczestniczyć w imprezach sylwestrowych, Studio 54 pozostaje najbardziej olśniewającym, bajecznym i rakuskim miejscem, w którym można było być - wspaniałym, niepowtarzalnym momentem na powitanie nowego roku.
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singlesablog · 7 months
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The Club
“Good Times” (1979) Chic Atlantic Records (Written by Bernard Edwards and Nile Rodgers) Highest U.S. Billboard Chart Position – No. 1
“The key of the success of Studio 54 is that it's a dictatorship at the door and a democracy on the dance floor.”  - Andy Warhol
On April 26th, 1977, more than 4000 people showed up on 54th street between 7th and 8th Avenues in NYC to attend the opening of a newly revamped theater turned discotheque (once an opera house in the 1920s) for the grand opening of Studio 54.  Eight thousand invites had been sent from many of the bests lists in the city; the line snaked around the block that night with people clamoring to get in.  Many celebrities, officially invited, were unable to get through the soon-to-be famous doors.  Disco, a popular fusion of soul and dance music, was on the ascendant: hedonistic, generic, joyful, color-blind, and sexually promiscuous (many of the song themes would be about copulation).  It was in that year that two newly successful bandmembers from Chic named Bernard Edwards and Nile Rodgers were invited by Grace Jones and unceremoniously turned away at the door.  Jones was never famously reliable; there is no telling where she was, but when they didn’t get in they went home and wrote an angry song called “Fuck You”, then changed it to “Freak Out”, then to “Le Freak”, which then went on to become one of the biggest disco songs ever written, and afterward they went to Studio 54 as often as they liked, because there is no golden ticket in the world like fame.
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I am sure I don’t have to tell you what Studio 54 was: it was one of the most glamourous, glitziest, expensive spaces in New York.  It was a party where everyone, anyone, had a good chance to get in.  It held 2,500 and often had more; it had back rooms, was famous for the famous, and sex, and drugs.  It had an incredible light show and sound system, and the best DJs.  But most of all it was entirely and profoundly mixed: rich, working class, old, young, black, white, gay, straight, gender fluid, normcore.  The two owners, Steve Rubell and Ian Schrager, had two rules: they wanted it full, and they wanted a mix, always a mix.  Only the uber famous (Halston, Warhol, Jagger, Minnelli, Jackson) were guaranteed entrée; otherwise, it was the mix that mattered.  The mix, the show (copious amounts of money on props and effects), and the music.
“A rumor has it that it's getting late Time marches on, just can't wait…”              - Lyrics from “Good Times”
The club was the answer to a very gritty and tumultuous decade for the US and New York City in particular; it may be no accident that the theater once housed the old CBS studios known as Studio 52. In the 1950s and 1960s they filmed witty game shows here, which showcased intelligent repartee (To Tell The Truth, What’s My Line, Password, The 64,000 Question), shows that were representative of an urbane and prosperous city, and of high American culture.  Rubell and Schrager kept a lot of the old leftover camera equipment from that era (whether as props or as a through-line it is hard to ascertain); in reopening its doors they presented a very new idea of glamor in New York, an antidote to the recent near-bankruptcy, inflation, gas shortages, and in 1978, a full-blown newspaper strike.  Public housing in The Bronx was a disgrace (literally on fire in 1977 and broadcast live at a Yankees game by Howard Cosell), and fear and paranoia were rampant as Son of Sam ran around viciously killing young women.  Out of all this chaos, Studio 54 and disco.  Clearly people needed fantasy, and release, and from this scene arose Bernard Edwards (bass) and Nile Rodgers (guitar) of Chic, two highly accomplished black musicians.
The idea of the band was one of sophistication; the three male leads (which included drummer Tony Thompson) were accompanied by two female singers, and everyone dressed beautifully, almost in a retro vision of glamor; the songs were straight-to-the-dancefloor extended disco tracks, or lush ballads with strings.  The songwriting was of exceptional high quality, and the playing incredibly expert (their first hits in 1977 were “Dance, Dance, Dance (Yowsah, Yowsah, Yowsah)” and “Everybody Dance”), and no one, no one, sounded even remotely like them: the guitar and bass lines were ingenious and infectious.  In fact, if you want to time travel and exactly conjure the feeling of the late 70s, a Greatest Hits collection will take you right there.  After “Le Freak” peaked in 1978 (it would be Atlantic’s, and parent company Warner Brothers, biggest seller of all time until Madonna’s “Vogue” in 1990) it seemed as if Chic, disco, and the nightlife of the Studio 54 crowd would go on forever.  Except.  Except.  Was there something about the sound of Chic, a warped, dragging, rather sad tone, to their hits?  The more they succeeded, the sadder around the edges the records became.
I never loved “Le Freak”, as good as it was. In 1979, I must have liked “Good Times”, because I bought it; it was the gray Atlantic label and a plain white sleeve, I remember quite clearly.  I think I bought it because of the round piano swirl that opens the record— I was obsessed with how the song was constructed; it was perfect.  But I also believe I wanted to understand how it worked, to get to the center of it, so I would drop it into the player and stare at it going around and around for clues that never came.  Something about it made me sad.  It would be decades before I went back to Chic and discovered the joy in that sadness; this was mature music for sophisticated people, and it captured those years so well, and with such elegance, and if it was sad, it was because there are always sad things seeping in, and possibly because their heyday, and all that high style, would be relatively short-lived considering the perfection of the records they were creating.
The Disco Sucks movement started on July 12th, 1979, in Chicago, Illinois. A radio shock jock held a record-burning stunt at a baseball game in Comisky park and 50,000 people showed up, and after the dj blew up piles of disco records, they swarmed the field and started a riot.  Record companies began to re-label their sleeves as Dance Records, not Disco, and the white-wash officially began.  The record burning has been likened to a Neo-Nazi event, largely inspired by disgruntled white rock fans, and inherently racially motivated, and I would say I fully believe that.  It not without irony that the rather sad quality pushing against the melody of “Good Times” was realistic.  It was to be their last No. 1 record under their band name, even if they would go on to produce 1980’s Diana (Diana Ross, but a full-blown Chic record, soup-to-nuts) which would sell 10 million copies, and both Edwards and Rogers would go on to have enormous careers as producers, especially Rodgers, with Bowie’s Let’s Dance right around the corner, not to mention Madonna’s Like a Virgin, produced by Rodgers (and on which all three Chic musicians play) as well as so many more.  Nevertheless, I am ahead of myself.  It is still 1979, and Studio 54 is still thriving.
“Now what you hear is not a test: I’m rappin to the beat.”             - Lyrics from "Rapper's Delight” *
“Good Times” topped the Billboard Pop charts in August, 1979 (B Side: “A Warm Summer Night”).  In September of the same year Nile Rodgers was in a club when he heard a song that clearly used the basic elements of their record: the bass, the guitar, a bit of the strings.  It was “Rapper’s Delight”, a novelty record produced by a very savvy Sylvia Robinson to exploit the street scenes of break dancing and rapping in The Bronx, which were usually only performed live with a boombox.  Certain songs could easy be rapped over, and “Good Times” was one of them.  However, real rappers never considered recording.  Enter Robinson, some fast thinking, and four quickly auditioned amateurs to make “Rapper’s Delight” as the Sugarhill Gang, and not only did she have it out in a flash, but on her own label, Sugarhill Records (Sugar Hill is a prosperous neighborhood in Harlem).  
That night in the club, Nile Rodgers was not pleased.  He and Edwards threatened to sue her immediately, and the matter was resolved quickly by Robinson giving them their writing credits, and thereby their money, and re-releasing it.  What he could not have foreseen was that this novelty hit (it only went to No. 38 on the charts) would actually change music forever.  It is the first successful mainstream rap record (we had the 12”, the first I ever had, in our house, and my brothers and sisters all learned the lines and became living room emcees), and it went on to establish Hip-hop as a genre. It would also lead to many copycats, and many interpolations of Rodger’s guitar and Edward’s tireless bassline, notably in Queen’s “Another One Bites the Dust” and Blondie's “Rapture”.   
Looking back on it, Niles feels very differently about one of the most famous examples of record sampling.  "As innovative and important as ‘Good Times’ was,” Nile Rodgers has said, “ ‘Rapper's Delight’ was just as much, if not more so.”  He is absolutely correct, of course.  The success of the Sugarhill Gang led Sylvia Robinson, tireless entrepreneur, to convince a real rapper, Grandmaster Flash, to write and record a track about life as he saw it from the much grittier streets of The Bronx, and he released it as “The Message”, which was a pivotal first.  Rap musicians reference this song endlessly as an inspiration, and I love it just as much for its contribution to electronic music.
Back in 1979 my 14-year-old-self stood for so long staring at my copy of “Good Times” as it revolved on the turntable. Was there a reason it felt warped and catatonic as I listened to it?  I will never know. I wasn’t old enough to understand what the single portended, which was the future of pop music, years and years early.  Things were beginning, and things were ending, right there, all at once, and right in front of my very eyes. It was easy enough to listen, but very difficult to fully comprehend. I needed another 40 years.
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Sylvia Robinson, a veteran of the biz, not only produced Grandmaster Flash & The Furious Five’s “The Message” but also sang on Mickey and Sylvia’s chestnut “Love is Strange” (1956) —think Dirty Dancing—as well as her own proto-disco song “Pillow Talk” (1973), predating the moans on Donna Summer’s “Love to Love You Baby” by years, and if you don’t know it (I needed some reminding) it has to be heard to be believed.  Let’s just say it is at minimum one of the most suggestive Top 40 songs ever recorded.  This was obviously a woman with the ears and ambition for a making a hit record.  She is now known as “The Mother of Hip Hop”.  She passed away in 2011.
Steve Rubell and Ian Schrager went to prison for millions of dollars in tax evasion in January 1980, but not before throwing a big party at 54. They served reduced sentences and eventually opened the nightclub Palladium. Rubell sadly passed away from AIDS in 1989. He was 45 years old.
*(Songwriters: Richey Edwards / Sherill Rodgers)
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suicidejack · 1 year
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deftswerve · 1 year
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Hudson Hotel, 1929, Ian Schrager, Philippe Starck, Hudson Bar circa 2000
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adrianaflima · 2 years
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Adriana Lima attending the Spring opening of Sky Terrace at Ian Schrager's Hudson Hotel May 20, 2003 in New York CIty - with Charlie Green and Roselyn Sanchez.
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silkelectricss · 9 hours
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Steve Rubell & Ian Schrager in front pf Studio 54 1978. Today marks 47 years since the infamous club’s opening
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latribune · 17 days
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itgirls-n-wannabes · 3 months
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Alexa Chung attends the Ian Schrager and Arne Sorensen (Marriott CEO) hosted cocktails and canapes at The London EDITION on September 13, 2013 in London, England. (Photo by Ben A. Pruchnie/Getty Images for The London EDITION)
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usnewsper-business · 6 months
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Revolutionizing Luxury Hotels: Ian Schrager's Public Hotels Transform the Hospitality Industry #hospitalityindustry #IanSchrager #luxuryhotel #PublicHotels #rooftoprestaurants
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radiomaxmusic · 6 months
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Saturday, November 4, 2023 4pm ET: Feature LP: Various Artists - A Night At Studio 54 (1979)
A Night at Studio 54 is a compilation album released by Casablanca Records in June 1979, featuring disco music played frequently at New York City’s famous nightclub Studio 54. Conceived by the record label and direct response television company I&M Marketing with the co-operation from Studio 54 founders Steve Rubell and Ian Schrager, A Night at Studio 54 was also a double album, with its music…
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flaviatomaello · 6 months
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Una mezcla de poderosa arquitectura, cultura refinada, arte, una rica historia culinaria, un insaciable amor por la buena vida y el bienestar, hacen de Madrid una de las ciudades más cautivadoras y seductoras del mundo. Esos atributos están reflejados en el nuevo The Edition de la ciudad, el hotel que adopta la visión y el ethos Ian Schrager, centrado en una elegancia discreta; en una experiencia innovadora y elevada a un nivel superior por el excepcional servicio de lujo. "Para nosotros, Madrid es una verdadera capital internacional de primer nivel -afirma Ian Schrager, visionario y pionero creador del concepto de hotel boutique y lifestyle, con marcas como Edition y Public, entre otros-. Es una ciudad fabulosa de carácter propio y que sigue su propio camino".
El mi #crónica de @RevistaBienDelSur te llevo al exclusivo @EditionMadrid
#España #Spain #FlaviaTomaello #visitmadrid #madridcityworld #MadridSpain #MadridSecreto #timeoutmadrid #TopMadridPhoto #visitamadrid #madridgram #madridmemata
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gumtramp8 · 1 year
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Our The 10 Best Wedding DJs in New York City Statements
Bands & DJs $shopping mall ¢hange James Dier (a.k.a. James M, and/or James M's bassist) (1988-1990) A assortment of original instrumental songs, lots of executed by James Dier, featuring an excellent mix of Paul's authentic songs, plus some of his timeless favorite from '80s Stand out; a mix of present-day, funk and pop coming from Paul himself.
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$mall ¢hange) is a fave one of various other DJs, which states a great deal regarding his expertise behind the turn tables. The title stems coming from it being an obscure key phrase, and is articulated hange (lak). It is articulated additionally 'dangle', the 2nd very most popular term adhering to 'put up'. This album likewise includes a couple of keep track of featuring John Herrnstein and Sean 'Trevor', as properly as some remixes from those very early albums. He has participated in for rowdy groups at lots of of the metropolitan area’s top nightclubs, but he likewise serves to betrothed songs scalps who enjoy that his diverse assortment consists of unusual files such as Gloria Jones’s 1964 model of “Tainted Love.” From Found Here to the greatest prize, he can easily be observed at a lot of of the biggest bars, restaurants and sporting occasions, where he has played plenty of tracks that stand out in a crowd. $ 45 Riots / 20 The ever-popular 45 Riots hand-selects performers to fit the flavor and spending plan of each couple. Each band's playing area fits a plethora of bass gamers. The flooring above contains an audio/video mixing space for mixing bass. The audio from the mixing room can be specified to your center's content. There's a selection of amplifiers available for acquisition, from the most reliable to the costly. Along with a mix of high-energy popular music from hip-hop to home and Top 40 to rock, you’re sure to locate a varied sound for your wedding celebration. Along with a enthusiasm for premium wedding event and wedding ceremony solutions, we may help you commemorate your wedding celebration day with no problems. Find out additional about our solutions at www.DavidOrlandies.com. 74 Events 747 Orchestra This band has actually 39 years of experience in the wedding celebration service and is understood for its emotional audio of R&B, Motown, rut, spirit, pop, and jazz. It's additionally one of the only American orchestras that is in continuous solution to all American bands. The Orchestra of Santa Barbara It's an American jazz band from the United States of America, with over 30 years of encounter participating in popular music and executing live. The group flaunts a sizzling horn area and vocals and instrumentation that help make for a bumping dancing flooring. The brand new document additionally incorporates all of the most popular names from KOMF broadcast and an diverse mix of people performers; this schedule is specified to make your songs hear as a crowd of friends. The group is a strongly rated group through many, but in many scenarios, it will still be the most important and important team of all opportunity. A Starry Night Music Founder Carol Moore has rotated for Prince and Ian Schrager celebrations throughout her career, and you may employ her or the stable of DJs, instrumental musicians, and tiny ensembles she represents. She's a master at producing every album feel organic and full of top quality. This cd was the pinnacle of an eight year pursuit to help make Prince one of pop songs's very most significant performers. Prince is a man who has come to be every instant in the music world's aggregate moment. One such performer is DJ Michael, whom Diana Ross repeatedly chooses for her gatherings. It's a unusual piece of job for a late-night reader. But it goes some means to explaining it. It ended up being one of Diana's objectives in 1992 to produce an album she certainly never stated she desired to create, which she labelled I Am Not What You Believe I am. It's a private tribute to the female performer she loved well. Moore additionally specializes in Brazilian and Persian music, and may supply Spanish- and Portuguese-speaking DJs. At least three individuals were got rid of when a cars and truck unexpectedly attacked a man who had merely transformed left behind, depending on to cops. On Monday evening, a chauffeur dropped control of a train near the St. Paul/Lake Paul Rapid Transit station near Hennepin Avenue and Central Avenue around 13:30 p.m., depending on to the Minnesota Bureau of Criminal Apprehension. A Sterling Band A-1 Music and Ken Gross Orchestras Applauded by Steven Spielberg and Quincy Jones alike, Juilliard grad and Broadway trumpeter Gross supplies 12 flexible bands. He has explored along with bands coming from the Bay Area, New York, Atlanta, and other parts of the nation. In 2015, Juilliard organized a performance at the World Music Awards. A brand new participant of the club has been produced readily available and is readily available to document on.
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hotelwillemstadz · 1 year
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Hotel Willemstad
Hotel Willemstad, the definition of in vogue now, but just what it's, can it be the little size or can it be the facilities or the place? Well it's a combination of every one of these factors and many more. The idea of boutique hotel first surfaced in America in 1984, with Steve Rubell and Ian Schrager opening their Morgans Hotel in New York. It then slowly spread to other cities and countries.
There's not one accepted definition of the definition of, in simple and layman's language, these properties are, "non traditional, unconventional, small, trendy, chic, life-style hotels with high degree of personalisation in service and guest interaction and supplying a unique experience."
Boutique hotels perform the same functions as the regular hotels or offer the same product to its residents, guests, customers and patrons yet they are quite different from the regular hotels in several ways. These differentiations make sure they are unique and they have the ability to extract equal or even higher, per room revenue.
Location plays the most important role for hotels success. Boutique hotels need a metro city, down town location for maximising returns. Resorts boutique hotels also require prime location. This fact explains the concentration of boutique hotels in New York's Manhattan area or in central London area.
A hotel could possibly be called as a shop product if it has 3 to 150 rooms. However, some in the industry believe how big is the property shouldn't be over 100 rooms, but with the entry of large international chains in this segment, the size factor has been diluted largely. Now we see chains such as the Hilton, Starwood, Kempinski, Four Seasons, Le Meridian, to call several who offer boutique products. This really is in addition to the regional chains such as the Amanresorts, Oberoi, Dusit, and Banyan Tree and in India the Ista and Park group.
The success of a shop product depends largely on the caliber of experience it includes to the guests. This experience could be the resultant feel of all your senses, i.e., that which you see, that which you hear, that which you taste and that which you feel. More explicitly, it must evoke the "Wow" factor from the very first point of exposure. This aspect of development of a shop property is perhaps the most difficult one. It entails developing a mood, an environment and an ambiance, that may add uniqueness to the experience.
The designer, the executer and the operator need to come together to define every component of the item, ensuring that it enhances the exclusivity of the property and enhances the experience. While focusing on the ability enhancement objective, the team can't loose sight of other essential components of the product. It must be ensured that the last product is "chic" and "trendy" exuding a higher life style.
Decor plays a critical role in creating ambiance and enhances the evolution of design of product and service. The hotel must become the preferred happening place in the town and the place for the area and visiting celebrities, a place where people want "to be seen around" and "to be seen with", with local media desperate to cover each celebrity visit. Visiting the hotel must be regarded as a bonus as it offers an opportunity to be seen in the area print media.
Boutique hotels are very trendy with state of the art technology. City boutique hotels boost of high speed Wi-fi internet connectivity, dimmer switches in every areas including guest rooms, multi-plug sockets, LCD or Plasma flat screen TV with remote control, telephones with voice mail, message display and follow-me system and DVD players in rooms. The bathrooms are no less in furnishing, fittings and technology. Most bathrooms have bathtubs cum Jacuzzi as also rain shower, frost-free mirrors and multi-plug shaver socket adjustable to different voltages Hotel Willemstad.
While every one of these technological features and gadgetry is installed, it is also ensured that each thing is easy to use and doesn't offend the consumer, the guest. There's no end to imagination, the seed for innovation and evolution. Development of boutique product is directly influenced by creative and practical imagination or visualisation by its creators.
A boutique product isn't complete with out providing its guests stylish entertainment. The entertainment in these hotels includes the pleasing experience in its restaurants and bars. The atmosphere in the restaurants is done in ways that the visit is mentally and physically entertaining and pleasing. The atmosphere, food, and style tickle not just the preferences but in addition stir the sight, the smell and the feel scenes. The general result is enthralling and exotic. While this sort of experience is also enjoyed in the restaurants of a regular hotel or a stand alone restaurant, what make it so special in a boutique hotel is the fact that here it's the continuity of an event flowing from the remaining portion of the product. In addition to the restaurants, most of the boutique hotels have a chic lounge serving choicest of beverages with live music and a club atmosphere. The hotel becomes an engaging fun place.
The food in boutique hotel is trendy too; most hotels have very innovative menus. The word fusion cuisine is synonymous with boutique hotels. The choice of crockery and table ware is hip with fine bone china to reflect quality. Table setting complementing the decor, interiors and the mood. Service friendly and inviting. Since boutique hotels normally have a couple of restaurants only, they rely on tabletops, table setting and lighting to produce different moods at different times of your day, changing the ability at the three meal times.
The soul of the property originates from its people. People - who using one hand are its residents, guests, visitors and patrons and on the other its employees and managers who play this kind of important role of fueling the hotel with brilliance and bringing it to life. The staffs is professional, well trained, well groomed with positive attitude towards hotel guests, in a position to anticipate the wants and wants of the guests and never allow these to become demands. Their attitude towards the guests is extremely positive, friendly and courteous.
Boutique hotels today are just 26 years old. These were born in 1984. In this short period of existence, they've made a mark in the industry and carved out their own niche. Their growth has been phenomenal, to the extent that Google lists boutique hotels under various segments based on their size, location and user groups. These generally include luxury boutique hotels, chic boutique hotels, designer boutique hotels, spa boutique hotels, romantic boutique hotels, beach boutique hotels and small boutique hotels. In countries like India there's still another segment that has become extremely popular with the leisure traveller - The Heritage Boutique Hotels. They are old forts, palaces and havelis became boutique hotels. These hotels give you a product with colonial architecture, ultra modern and chic facilities and services and an original and unmatched nostalgic connection with luxury at its best.
The ongoing future of boutique product is extremely promising as an investment and business proposition. Travelling public today knows what they want and getting it. They're willing to pay for the proper price for the proper product. There was a period once the marketing mantra was previously 'sell that which you have," today however it has changed; one to "produce or make what sells" ;.The sooner we appreciate this changing demand dynamics; the higher is going to be our opportunity to compete. With the opening of Armani hotel in Dubai recently, it's just a matter of time that we are stepping into boutique hotels with life-style product brands such as the Cartier, The Mont Blanc, The Ferrari to call a few.
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