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Hotel Willemstad
Hotel Willemstad, the definition of in vogue now, but just what it's, can it be the little size or can it be the facilities or the place? Well it's a combination of every one of these factors and many more. The idea of boutique hotel first surfaced in America in 1984, with Steve Rubell and Ian Schrager opening their Morgans Hotel in New York. It then slowly spread to other cities and countries.
There's not one accepted definition of the definition of, in simple and layman's language, these properties are, "non traditional, unconventional, small, trendy, chic, life-style hotels with high degree of personalisation in service and guest interaction and supplying a unique experience."
Boutique hotels perform the same functions as the regular hotels or offer the same product to its residents, guests, customers and patrons yet they are quite different from the regular hotels in several ways. These differentiations make sure they are unique and they have the ability to extract equal or even higher, per room revenue.
Location plays the most important role for hotels success. Boutique hotels need a metro city, down town location for maximising returns. Resorts boutique hotels also require prime location. This fact explains the concentration of boutique hotels in New York's Manhattan area or in central London area.
A hotel could possibly be called as a shop product if it has 3 to 150 rooms. However, some in the industry believe how big is the property shouldn't be over 100 rooms, but with the entry of large international chains in this segment, the size factor has been diluted largely. Now we see chains such as the Hilton, Starwood, Kempinski, Four Seasons, Le Meridian, to call several who offer boutique products. This really is in addition to the regional chains such as the Amanresorts, Oberoi, Dusit, and Banyan Tree and in India the Ista and Park group.
The success of a shop product depends largely on the caliber of experience it includes to the guests. This experience could be the resultant feel of all your senses, i.e., that which you see, that which you hear, that which you taste and that which you feel. More explicitly, it must evoke the "Wow" factor from the very first point of exposure. This aspect of development of a shop property is perhaps the most difficult one. It entails developing a mood, an environment and an ambiance, that may add uniqueness to the experience.
The designer, the executer and the operator need to come together to define every component of the item, ensuring that it enhances the exclusivity of the property and enhances the experience. While focusing on the ability enhancement objective, the team can't loose sight of other essential components of the product. It must be ensured that the last product is "chic" and "trendy" exuding a higher life style.
Decor plays a critical role in creating ambiance and enhances the evolution of design of product and service. The hotel must become the preferred happening place in the town and the place for the area and visiting celebrities, a place where people want "to be seen around" and "to be seen with", with local media desperate to cover each celebrity visit. Visiting the hotel must be regarded as a bonus as it offers an opportunity to be seen in the area print media.
Boutique hotels are very trendy with state of the art technology. City boutique hotels boost of high speed Wi-fi internet connectivity, dimmer switches in every areas including guest rooms, multi-plug sockets, LCD or Plasma flat screen TV with remote control, telephones with voice mail, message display and follow-me system and DVD players in rooms. The bathrooms are no less in furnishing, fittings and technology. Most bathrooms have bathtubs cum Jacuzzi as also rain shower, frost-free mirrors and multi-plug shaver socket adjustable to different voltages Hotel Willemstad.
While every one of these technological features and gadgetry is installed, it is also ensured that each thing is easy to use and doesn't offend the consumer, the guest. There's no end to imagination, the seed for innovation and evolution. Development of boutique product is directly influenced by creative and practical imagination or visualisation by its creators.
A boutique product isn't complete with out providing its guests stylish entertainment. The entertainment in these hotels includes the pleasing experience in its restaurants and bars. The atmosphere in the restaurants is done in ways that the visit is mentally and physically entertaining and pleasing. The atmosphere, food, and style tickle not just the preferences but in addition stir the sight, the smell and the feel scenes. The general result is enthralling and exotic. While this sort of experience is also enjoyed in the restaurants of a regular hotel or a stand alone restaurant, what make it so special in a boutique hotel is the fact that here it's the continuity of an event flowing from the remaining portion of the product. In addition to the restaurants, most of the boutique hotels have a chic lounge serving choicest of beverages with live music and a club atmosphere. The hotel becomes an engaging fun place.
The food in boutique hotel is trendy too; most hotels have very innovative menus. The word fusion cuisine is synonymous with boutique hotels. The choice of crockery and table ware is hip with fine bone china to reflect quality. Table setting complementing the decor, interiors and the mood. Service friendly and inviting. Since boutique hotels normally have a couple of restaurants only, they rely on tabletops, table setting and lighting to produce different moods at different times of your day, changing the ability at the three meal times.
The soul of the property originates from its people. People - who using one hand are its residents, guests, visitors and patrons and on the other its employees and managers who play this kind of important role of fueling the hotel with brilliance and bringing it to life. The staffs is professional, well trained, well groomed with positive attitude towards hotel guests, in a position to anticipate the wants and wants of the guests and never allow these to become demands. Their attitude towards the guests is extremely positive, friendly and courteous.
Boutique hotels today are just 26 years old. These were born in 1984. In this short period of existence, they've made a mark in the industry and carved out their own niche. Their growth has been phenomenal, to the extent that Google lists boutique hotels under various segments based on their size, location and user groups. These generally include luxury boutique hotels, chic boutique hotels, designer boutique hotels, spa boutique hotels, romantic boutique hotels, beach boutique hotels and small boutique hotels. In countries like India there's still another segment that has become extremely popular with the leisure traveller - The Heritage Boutique Hotels. They are old forts, palaces and havelis became boutique hotels. These hotels give you a product with colonial architecture, ultra modern and chic facilities and services and an original and unmatched nostalgic connection with luxury at its best.
The ongoing future of boutique product is extremely promising as an investment and business proposition. Travelling public today knows what they want and getting it. They're willing to pay for the proper price for the proper product. There was a period once the marketing mantra was previously 'sell that which you have," today however it has changed; one to "produce or make what sells" ;.The sooner we appreciate this changing demand dynamics; the higher is going to be our opportunity to compete. With the opening of Armani hotel in Dubai recently, it's just a matter of time that we are stepping into boutique hotels with life-style product brands such as the Cartier, The Mont Blanc, The Ferrari to call a few.
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