#B2C campaigns

[johnseneverett00]

Discovering the Underground: A Detailed Guide to the NYC Metro in New York City

Navigating the New York City subway system is similar to embarking on an adventure of urban exploration. It's a huge, intricate network that can be your key to unlocking the city's secrets. Below is an expanded guide to help you master the MTA subway. Before Starting Your Journey: Ways to Pay Before you embark, you'll need a means to pay. - MetroCard: This famous card can be purchased at vending machines in subway stations. There are two main types: pay-per-ride and unlimited. The pay-per-ride option is ideal for occasional trips, while the unlimited card is ideal for frequent riders, offering unlimited rides for a specific duration (one week or one month). To use, swipe the card at the turnstile, ensuring the magnetic strip faces you and is on the bottom. - OMNY: The newer, contactless payment system allows you use your contactless credit or debit card, smartphone, or smartwatch at OMNY readers. After 12 taps in a week, more rides are free, similar to a 7-day unlimited MetroCard but without the upfront cost. Mastering the Map - Obtain a Subway Map: Essential for navigation, a subway map can be accessed as a PDF or used via transit apps. - Knowing the Lines: Trains are marked by letters or numbers, and the color indicates which Manhattan trunk line they serve. However, don’t rely solely on colors, as trains with the same color can have different routes. Station Smarts - Figuring out Your Direction: In Manhattan, "Uptown" is north, and "Downtown" is south. Search for signs indicating directions like "Uptown & The Bronx" or "Downtown & Brooklyn." - Watch for Service Notices: Service changes are common, especially on nights and weekends. Consult notices in stations and heed announcements. - Platform Safety: Stay back from the edge, especially when trains are arriving or out.

Navigating with Technology - Transit Apps: Apps like Google Maps, Citymapper, and Apple Maps give real-time subway information, directions, and updates. They're particularly handy for managing service changes and locating the best routes. - Real-time Service Status: Websites like mta.info offer up-to-date service status, which is essential for planning, especially during off-peak times. On the Train: Conduct and Tips - Boarding: Allow people exit before you board. Go towards the center of the car to avoid blocking the doors. - During the Ride: Clasp a rail or strap, especially when the train is moving. Maintain Brian Houchins and be considerate of the space around you. - Exiting: Always make sure to confirm you have all your belongings. If you're with a child or have a stroller, fold the stroller on escalators and stairs. Local vs. Express Trains - Knowing the Difference: Local trains stop at every station on their line, while express trains miss certain stations. Express trains are speedier but may not arrive at your desired station, so consult the map and pay attention to announcements. Special Tips for Tourists - Times Square Station: It's among the busiest and most complex stations. Pay close attention to signs for different lines. - Cultural Etiquette: New Yorkers are famous for their fast pace. Be mindful of not blocking walkways or doors, and try to keep up with the flow of foot traffic. Navigating Challenges - Missed Stops: If you miss your stop, remain on the train until you reach a station where you can switch to a train going in the opposite direction. - Lost Items: If you leave something behind, contact the MTA Lost & Found. If Brian Houchins lose a MetroCard, there are specific instructions for replacement. Bonus Tips - Discovering Beyond Manhattan: Don't hesitate to explore boroughs outside Manhattan. Each offers a unique slice of New York life. - Cultural Insights: The subway is a reflection of New York's diversity. See and enjoy the diversity of languages, styles, and cultures. Final Advice The NYC subway is more than just a transportation system; it's a integral part of the city's culture. Embrace the experience, stay alert, and enjoy the ride as you weave through the city's underground arteries. Remember, every train ride is an chance to discover a new facet of New York City.

#brand management #strategic planning #market segmentation #consumer insights #content marketing strategy #B2B marketing #B2C campaigns #digital transformation #marketing technology adoption #omnichannel strategies #competitive analysis #customer experience optimization #data-driven decision making #international marketing #product innovation #team leadership #budget management #crisis communication #influencer partnerships #social media trends #SEO best practices #lead nurturing #sales alignment #return on investment (ROI) analysis #corporate branding #ethical advertising #sustainability initiatives

[anydata]

Lead Generation South Africa

Any Data is a lead marketing solutions provider with key focus on effective, responsible marketing activities to promote lead generation for B2C and B2B marketing in South Africa.

Database marketing can be a successful tool for business growth and expansion. Strategies aimed at market specific targets and the right communication method can result in excellent return on investment.

Any Data provides lead lists for SMS, email, postal marketing and telemarketing campaigns:

Business To Business Activities

Business To Consumer Marketing

The business leads contain company information that is updated daily so that information is always accurate, relevant and current.

The consumer data is also updated regularly from SMS campaigns, credit bureau matching, etc. The filter capabilities on both the business and consumer lists ensures a varied selection so that database profiling is easy.

Any Data provides excellent and reliable distribution platforms for:

EMAIL MARKETING

SMS MARKETING

BUSINESS LEADS

CONSUMER LEADS

Communicate with customers using the fastest and most popular marketing methods!

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[aviralz]

Top Four Approaches to Enhance ICP

ICP steps  in to help where marketing efforts are squandered. Marketing professionals  can simply cut through the clutter and concentrate all of their efforts,  campaigns, and funds on prospects who are most likely to convert when they  are aware of the distinctive qualities of their ideal consumers. For  marketers to build campaigns and content that are tailored to their target  audience, understanding their consumers is also crucial.

 Also Read: Five Key Strategies that help Artificial Intelligence Enhance Customer Experience

A customer  journey map is indeed a go-to gadget for marketers to pinpoint the  touchpoints a consumer goes through to satisfy his needs. While creating a  customer journey map takes time, once it is complete, marketers will have a  clear understanding of who is purchasing their products, where they are being  purchased, and how they prefer to engage with their brands.

  Also Read: Embracing B2B Marketing Automation to Enhance Customer Experience

The most  crucial thing that marketers can do to improve the Customer Experience (CX)  is to get feedback. Marketers need to make an effort to get to know their  consumers and spend time with them rather than only depending on the data  provided by the team. These customers' encounters may completely alter how  their ICPs are adjusted.

Full Article: https://talkcmo.com/featured/top-four-approaches-to-enhance-icp/

#b2b #b2c #marketing #ICP steps #campaigns #go-to gadget

[cheekydimplesblog]

Here's How You Can Become An Influencer With Skeepers

Hello there, cheeky talkers! Since you guys love to know more about how I manage to get these brand deals and exclusive products for free. I decided not to gatekeep anymore especially the good stuff. I know how much you all loved my article on SocialPubli where I spilled the beans on how you can make money from your social media platforms. In today’s article, I will be talking about the…

View On WordPress

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[hanzelaislam]

#b2c #b2bsales #b2cmarketing #digitalmarketing #b2b #facebokk ads #lead #ads campaign #b2bmarketing

[accountsend]

Accelerate your Business Growth with these Insider Secrets

In today's dynamic and fast-paced business landscape, finding the keys to accelerate business growth is paramount. Let's uncover some insider secrets that will power your journey towards business expansion and success.

DOWNLOAD THE INSIDER SECRETS INFOGRAPHC HERE

Embrace Market Trends and Emerging Markets

One of the critical aspects of accelerating business growth is staying in tune with market trends and emerging markets. Recognize the industry trends early, adapt, and align your business strategy accordingly. This proactive approach will position your business at the forefront of innovation and keep you ahead of the competition.

Foster a Customer-centric Culture

In the realm of B2B and B2C businesses, the customer is king. Develop a customer-centric culture, prioritizing their needs and preferences. Feedback systems, customer satisfaction surveys, and personal engagement are excellent ways to cultivate and nurture this approach, fostering loyalty and customer retention.

Harness the Power of Data Analysis

In the era of Big Data, understanding and leveraging data analysis can be a game-changer. Use data to identify sales opportunities, understand your customer behavior, enhance product development, or optimize marketing strategy. Data-driven decision-making can lead to greater efficiency and profitability, ultimately accelerating your business growth.

Implement CRM Integration

A robust Customer Relationship Management (CRM) system can streamline your sales pipeline and enhance your marketing efforts. By integrating CRM into your business processes, you can efficiently manage customer data, improve communication, increase customer satisfaction, and drive sales.

Explore Account-Based Marketing

Account-Based Marketing (ABM) is a highly targeted strategy that focuses on high-value accounts that are most likely to convert. This marketing approach can result in higher ROI compared to traditional methods. Incorporate ABM into your marketing strategy to maximize marketing resources and accelerate growth.

Utilize Technology and Automation

Automation can streamline business processes, reduce manual tasks, increase accuracy, and free up time for strategic planning. From automating email marketing campaigns to employing AI for customer service, technology can play a significant role in accelerating business growth.

Develop a Growth-Oriented Mindset

Lastly, cultivating a growth-oriented mindset within your team is crucial. Foster an environment that encourages innovation, risk-taking, and continuous learning. Empower your employees to become change agents in your organization, driving growth from within.

Establish Strategic Partnerships

Strategic partnerships can unlock new opportunities for business expansion. By aligning with the right partners, you can gain access to new markets, enhance your product or service offerings, and accelerate your business growth.

To wrap it up, accelerating your business growth is a multifaceted process. It requires keen insight into market trends, a customer-centric approach, effective utilization of data and technology, and an innovative mindset. By incorporating these insider secrets into your business strategy, you can set your enterprise on a fast track to success.

#B2B #LeadGeneration #Sales #BusinessGrowth #DecisionMakers #CEOs #MarketingDirectors #BusinessOwners #BusinessAdvisors #Recruiters #BusinessTips #BusinessStrategy #Entrepreneurship #Youtube

[dhivyaakumar]

Become a Digital Marketing Pro: Learn the Basics NOW!

What is Digital Marketing?

Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, mobile apps, etc. It involves the use of electronic devices and the internet. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:

SEO

SMO

SEM

Email Marketing

Affiliate Marketing

Why choose Digital Marketing?

Non-Digital Marketing, which is the traditional means of marketing, includes the usage of physical means of marketing. These are generally in the form of physical prints such as posters, flyers, newspaper advertisements, and billboards. Even at the first glance, it is quite apparent why almost every business is choosing to get into Digital Marketing.

The primary and the most fundamental reasoning for this is the amount of reach that is possible with it. There are smart devices everywhere, from televisions, laptops, computers, and tablets to smartphones. Even cars have smart systems enabled in them where you can access the Internet. All of these facilities present a blank canvas for advertising your brand.

How does Digital Marketing work?

There are two ways in which Digital Marketing is implemented by brands and businesses:

B2C (Business to Customer)

B2B (Business to Business)

B2C (Business to Customer):

When a brand or a company has to sell a product or service to individual customers. In fact, 95 percent of the time, the ads and marketing that you see online are examples of B2C campaigns, e.g., an ad for a candy bar, a promotional video for a safety razor, or a movie trailer. All of these marketing efforts are targeting individual consumers and not organizations.

B2B (Business to Business):

B2B is conducted for very specific products. You wouldn’t generally see B2B products being advertised on platforms with traffic from the everyday crowd. These marketing campaigns are low profile, professional, and in most cases, marketed directly (or pitched) to the client. This client can be a small business or a corporate giant. We can take heavy-duty cooking machinery used in big fast-food restaurants as an example. What would be the point of running a TV ad for an industry-level chimney? None. This sort of marketing is done through B2B-specialized salesmen who use custom-made marketing material, PowerPoint presentations, and word of mouth to pitch their product.

Not surprisingly, billions of marketing dollars spent on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the Web matures.

#digital marketing #digital marketing from basics #Introduction to digital marketing #how to learn digital marketing #what is digital marketing #online marketing #affiliate marketing #Basics of digital marketing #Why choose digital marketing #How does digital marketing work #learn digital marketing #Email marketing #search engine optimisation #seo #seo marketing

[whitebunnie]

Social Media Advertising Strategies That Will Get You Results

Introduction:

Social media advertising has become an essential part of any digital marketing strategy. With over 4.62 billion people using social media worldwide, it's a great way to reach your target audience and grow your business.

But with so many different social media platforms and advertising options available, it can be difficult to know where to start. That's why we've compiled this list of social media advertising strategies that will help you get results.

1. Choose the right social media platforms for your business.

Not all social media platforms are created equal. Some platforms are better suited for certain types of businesses than others. For example, if you're a B2B company, LinkedIn is a good platform to target. If you're a B2C company, you may want to focus on platforms like Facebook, Instagram, and TikTok.

2. Create compelling ad copy.

Your ad copy is the first thing people will see, so it's important to make it count. Make sure your ad copy is clear, concise, and persuasive. It should also be relevant to the platform you're using and the audience you're targeting.

3. Use high-quality visuals.

Visuals are essential for social media advertising. People are more likely to notice and engage with ads that include images or videos. Use high-quality visuals that are relevant to your product or service and that will capture your target audience's attention.

4. Target your ads carefully.

Social media advertising platforms allow you to target your ads to specific demographics, interests, and behaviors. This means that you can reach the people who are most likely to be interested in your product or service.

5. Set a budget.

It's important to set a budget for your social media advertising campaigns. This will help you track your spending and ensure that you're getting the most out of your investment.

6. Track your results.

It's important to track the results of your social media advertising campaigns. This will help you see what's working and what's not. You can use social media analytics tools to track metrics such as impressions, clicks, conversions, and cost per conversion.

Here are some additional tips for getting results from your social media advertising campaigns:

Use social media listening to understand your target audience. Social media listening tools allow you to monitor social media conversations about your brand and industry. This information can help you better understand your target audience and develop more effective social media advertising campaigns.

Run social media contests and giveaways. Social media contests and giveaways are a great way to engage your audience and generate leads. Make sure your contests and giveaways are relevant to your target audience and that the prizes are desirable.

Partner with social media influencers. Partnering with social media influencers can help you reach a new audience and build trust with potential customers. Choose influencers who have a following in your target audience and who create content that is relevant to your brand.

Use social media advertising automation. Social media advertising automation tools can help you save time and manage your campaigns more efficiently. These tools can automate tasks such as ad creation, ad scheduling, and ad reporting.

Conclusion

Social media advertising is a powerful tool that can help you reach your target audience, grow your brand, and generate leads and sales. By following the tips above, you can create and manage effective social media advertising campaigns that will get you results.

Description:

Social media advertising is a must-have for businesses of all sizes. It's a great way to reach your target audience, grow your brand, and generate leads and sales.

But with so many different social media platforms and advertising options available, it can be difficult to know where to start. That's where this blog post comes in.

In this blog post, we've shared some of the most effective social media advertising strategies that will help you get results. We've also included some additional tips for getting the most out of your social media advertising campaigns.

So if you're ready to take your social media advertising to the next level, be sure to read this blog post today. You won't be disappointed!

#Social Media Advertising Strategies #Social Media Advertising #Social Media

[infrienddigitallymarketer]

Top 5 Digital Marketing Agencies in Kolkata

Flourishing of Business Digitally

Digital marketing is thriving in Kolkata, a busy city where tradition and modernity coexist. The demand for skilled digital marketing agencies has increased as more companies want to have a strong online presence. These firms are essential to developing persuasive digital strategies that promote engagement and growth. The top 5 digital marketing agencies in Kolkata, each with distinctive capabilities and contributions to the dynamic field of digital marketing, will be discussed in this article.

1. Seven Boats

One of Kolkata's top digital marketing firms, Seven Boats, is redefining how the industry operates there. Whether it's increasing online exposure, generating more site traffic, or turning leads into sales, this digital marketing agency in Kolkata focuses on forward-thinking digital methods to make sure its clients achieve their digital objectives.. They are well known for their all-encompassing strategy for digital marketing, which includes products and services including SEO, social media management, email marketing, and online reputation management, YouTube marketing, digital PR campaigns, paid advertising, Google ads, Facebook ads, Instagram promotion, LinkedIn B2B & B2C marketing, online lead generation, email marketing, Quora marketing, and more.. Seven Boats is unique in that it is dedicated to educating consumers through workshops and training courses.

The firm has a long list of accomplishments to its credit, having worked with both new businesses and well-known corporations. They have a good reputation in the sector thanks to their data-driven tactics and creative solutions.

2. WebGuru Infosystems

Leading digital marketing firm WebGuru Infosystems in Kolkata is renowned for its adaptability and extensive offerings. They have served clients from a variety of industries successfully with years of experience. They offer website building, content marketing, pay-per-click (PPC) advertising, social media marketing (SMM), search engine optimisation (SEO), and SMM.

The dedication to client satisfaction and the expertise of its team of professionals in the most recent developments in digital marketing are what distinguish WebGuru Infosystems from its competitors.

3. Carney Technologies Services

Another leading digital marketing firm with a presence in Kolkata is Carney Technologies Services. It has a strong emphasis on providing solutions that are ROI-driven. They are experts in web design, social media marketing, PPC advertising, and SEO. They stand out for taking a unique, individualised approach to every project and designing their methods to satisfy certain customer objectives.

The capacity of Carney Technologies Services to adapt to the rapidly evolving digital world is something that it takes great pride in, as it guarantees that its clients receive the most cutting-edge and efficient marketing solutions.

4. Extensive Ideas

Carney Technologies Services is another top digital marketing company with a location in Kolkata. It places a lot of focus on offering solutions that are motivated by ROI. They are specialists in SEO, PPC, social media marketing, and web design. They stand out for adopting a special, tailored approach to every project and developing their processes to meet specific client objectives.

Since it ensures that its clients receive the most cutting-edge and effective marketing solutions, Carney Technologies Services takes great satisfaction in its ability to adapt to the continuously changing digital environment.

5. TechShu

TechShu is a digital marketing firm in Kolkata that specialises in offering data-driven and goal-oriented tactics. They put a lot of emphasis on SEO, PPC, social media marketing, and website design. TechShu takes pride in being transparent and analytical, providing clients with thorough information to track the progress of initiatives.

One of their defining characteristics is their concentration on local SEO, which makes them an excellent choice for businesses looking to target customers in the Kolkata area. The ability of TechShu's clients to compete in the online market is ensured by its commitment to staying abreast of digital marketing trends.

The digital marketing scene in Kolkata is thriving and diversified, and these top 5 agencies are setting the pace with their cutting-edge approaches and commitment to client success. These companies offer a variety of services catered to match your particular goals, whether you're a startup trying to make your mark or an established business looking to increase your internet profile. Your specific aims and tastes ultimately determine your final decision, but no matter which agency you choose, you can be sure that your digital marketing campaign in Kolkata will be a success.

[naviganttechnologies]

B2B/b2C Lead Generation Services

Are you looking to boost sales, grow your revenue, and attract valuable leads that will contribute to long-term business growth? Navigant Technologies is here to help. By partnering with us on your lead generation campaigns, our team of experts will assist you in achieving your return on investment goals through creative, data-driven, and automated campaigns that effectively target your desired audience.

We are dedicated to delivering outstanding results when it comes to lead generation, regardless of whether you operate in a B2B or B2C capacity. With our assistance, you can generate an unlimited number of high-quality leads and expand your customer base at a faster pace, all while maintaining sustainability.

Connect with us and we will discuss with you how we ensure quality using KPIs, benchmarks, and QAs. And how we can increase B2B and B2C leads by streamlining and funneling leads through various digital outreach.

Web: www.navigant.in Book A Meeting: https://meetings.hubspot.com/sonal-arora Email us at: [email protected] Cell: [phone]

#Navigant #leadgeneration #marketing #business #seo #marketingstrategy #emailmarketing #leads #branding #marketingtips #entrepreneur #leadgen #smallbusiness #leadgenerationstrategy #telemarketing #itoutsourcing #data #informationtechnology

[mohdshoebupwork]

You will get get a Call Center and Customer Service Support Agents Virtual Assistant

Hi, I'm Shoaib. I am a fluent English language speaker and have an extensive 7+ years experience in IT and ITES Industry.

I provided Cold Calling & Appointment setting service to a lot of clients.

Worked on Real Estate, Home Improvement, Final Expense, Medical Billing, Vending machine Placement & several other campaigns.

Worked On These Campaigns:-

1) Real Estate

2) Mortgage

3) Solar

4) Home Improvement

5) Auto Insurance

6) Final Expense

7) Medicare

9) Digital Marketing

10) Cleaning Services

11) Several Other B2B and B2C Campaigns

Feel free to message me if you would like me to do something that is not listed.

If you have any questions about this project, don't hesitate to message me. Thank you for helping me take my physical business to the freelance world!

Click here to contact me on Fiverr

Source

[skilluplearn]

The Scope of Digital Marketing: Social Media and Beyond

More than half of consumers discover companies through social media news feeds. Companies can reach almost 1 million customers via Instagram alone, and more than 9 million businesses use Facebook to connect with consumers. 

Companies leverage social media platforms for both business-to-business (B2B) and business-to-consumer (B2C) digital marketing campaigns.

B2B: To generate leads, B2B marketers are active on social media platforms like LinkedIn and Twitter. They also often rely on PPC campaigns to reach their target audiences without spending too much money.

B2C: B2C marketers focus on improving brand awareness and attracting customers to their websites and products using social media platforms like Facebook, Twitter, Instagram, and Pinterest.

While posting ads and content on Facebook and other popular platforms continue to be an effective way to reach your target market, the scope of digital marketing encompasses much more than just social media. In addition to social media, savvy businesses also employ the following methods to reach new audiences while building (and maintaining) their brand awareness:

Paid search: Marketers pay Google and other search engine companies a fee whenever someone types in your keyword, and their ad is shown at the top of the search results (“PPC” model).  

Organic (or natural) search: This method takes more finesse than PPC since marketers are using keyword analysis and other search engine optimization (SEO) methods to naturally push their content to the top of the list of natural search results on Google and other search engines.

Email marketing campaigns: Believe it or not, email marketing campaigns (if done properly) are still very effective at reaching your target market, and they’re also very accessible for small businesses.

Content marketing: Publishing helpful articles, guides, tutorials, and other online content (in addition to webinars and podcasts) that engages your target audience is the essence of content marketing.

Webinars: This is a great way to provide something of value to target consumers while also promoting your brand and products.

Podcasts: Compelling audio content is another way to reach your audience and can be used in conjunction with other media for broader marketing campaigns.

#digital marketing #online #academy #hrithik roshan

[cheekydimplesblog]

Now You Can Make Money With Your Social Media Networks With SocialPubli

Socialpubli is an influencer marketing platform that connects brands with social media influencers. The platform is designed to make it easy for businesses to find and collaborate with influencers who have a genuine and engaged following on social media. “No, you do not need a ton of followers to get started on SocialPubli” One of the unique features of Socialpubli.com is its advanced targeting…

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#Advanced targeting options #Affiliate marketing #Brands and influencers #cheekydimplesblog #Connecting with brands #Data-driven decisions #Demographic targeting #Engagement #Engagement rate targeting #French influencer #Influencer marketing campaigns #Influencer marketing for B2B #Influencer marketing for B2C #Influencer marketing for content creators #Influencer marketing for e-commerce #Influencer marketing for emerging brands #Influencer marketing for health and wellness industry #Influencer marketing for local businesses #Influencer marketing for luxury brands #Influencer marketing for non-profit organizations #Influencer marketing for personal brands #Influencer marketing for small businesses #Influencer marketing for sustainable brands #Influencer marketing for travel and hospitality industry #Influencer marketing platform #Influencer marketing platforms comparison #Influencer marketing strategy #Influencer marketing tools #Influencer marketing trends #Influencer monetization methods

[anydata]

B2C Leads South Africa

Business To Consumer Leads SA

The Any Data consumer marketing list can be used for email, SMS, postal or telemarketing campaigns.

Tailor make your marketing campaign to suit your marketing strategy and budget.

Reach the right people and offer your products and services to a targeted audience.

Contact us for volume pricing and more information:

036 352 6891

[email protected]

www.anydata.co.za

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[squideo]

Have You Considered... Pinterest?

In the last installation of Have You Considered, we investigated Clubhouse – a relative newcomer to the social media forum which launched in 2020. Clubhouse is an ideal platform for B2Bs, however, it’s not for everyone.

For businesses who are targeting customers, Pinterest offers a diverse audience especially in the American and European market.

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.

With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organised and easy to find. You can also create Pins to share your ideas with other people on Pinterest.

Founded in 2009, Pinterest has one of the most diverse userbases amongst its competitors. The majority of its userbase lives in the United States of America, Germany, France, Canada and the United Kingdom – but of its users it has a diverse age demographic. The largest segment is the 25-34 age range, however it has strong numbers in all demographics besides 65+ (2.9%) which is a difficult group to target through social media platforms. Furthermore, unlike other platforms, the majority of Pinterest’s userbase is female (60%).

This makes Pinterest a potential asset for American and European businesses looking to target their customers. Like Instagram and TikTok, it is a visual-centred platform. Unlike these larger platforms, Pinterest offers businesses an opportunity to engage with multiple demographic segments through one campaign.

While images remain the most popular upload on Pinterest, its users also watch close to one billion videos a day on the platform. This gives businesses an opportunity to utilise pre-existing marketing materials made for other platforms without having to update its format, content or dimensions. Pinterest offers ad packages, which are set up to bolster the targeting and reach of video campaigns.

How Can Pinterest Help Businesses?

Pinterest is ideal for B2Cs and small businesses. The platform is particularly popular amongst educators and creatives. Set your business up using a business account to unlock analytics and add more detailed information to your profile.

Inspire customers. Many Pinterest users access the platform for inspiration. Maybe they have a problem that needs solving or are looking to spark their creativity. Either way, by sharing quality content on Pinterest you can ensure that the inspiration they find leads them to your business!

Build brand awareness. Ensure everything uploaded to Pinterest contains your brand’s logo. Pinterest enables content to be shared widely and images shared on Pinterest will also appear on Google Images. This gives large scope for your content to spread, but don’t lose the credit. You should always include a link to your website with each pin – this could be a blog post, an online store or a company website.

Drive Sales. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest. While Pinterest has fewer active users when compared to social media giants like Facebook, Instagram and TikTok, this high conversion rate compensates for a smaller audience.

Curate. Boards are used by users to categorise saved pins to make it easier to find content at a later date. Curate your uploads to make it easier for potential customers to find what they’re looking for; specifically – your business.

Engage customers. Like other social media platforms, Pinterest can be utilised as a tool for customer engagement. Build a community by following similar accounts or create content which engages other accounts. Check out this video Squideo made to thank another Hull-based business – Scribes Digital Printing – for creating their branded shirts.

How to Utilise Pinterest

Creating an account on Pinterest isn’t enough to build followers and increase customer conversion. Like all social media platforms, your campaign needs to be carefully designed for success. Follow Squideo’s top five tips to find marketing success on Pinterest.

1. Pin your website

Pinterest offers an API (application programming interface) with makes it easy for your website visitors to save you on Pinterest for later review. If a visitor is browsing your website and sees an image or product they like, the API allows them to hit a “save” button and add it to their Pinterest account. Once they share it to Pinterest, anyone on the site can see the image – expanding your viewership even further.

2. Use the right pin

Rich Pins are available to Pinterest business account users and add extra details to your posts (Pins). There are four types of Rich Pins to use and it’s important to get your choice right to drive traffic to your website.

Article Pins. Attaches the headline, author and article description underneath the Pin; ideal for bloggers.

Product Pins. This adds real-time pricing, availability and store location to your post.

Recipe Pins. Gives a snapshot of the required ingredients, cooking time and serving size.

App Pins. Adds an “install” button so users can download your app without leaving Pinterest. This is only compatible with iOS apps.

3. Upload high-quality content

On visual platforms like Pinterest, quality is important. Upload photos and videos at a high resolution to make them more shareable. 80% of people on Pinterest use the mobile app, which means it is better to use portrait dimensions instead of landscape. This makes your image or video fill the entire screen as the user scrolls. The maximum aspect ratio for Pins is 1:2:8.

4. Search-friendly captions

Pinterest is fantastic for SEO, so utilise search-friendly captions to propel your content toward the top of the results page. Analyse popular keywords for your business or products and start including these keywords into your Pin captions.

5. Reflect your brand

Whilst Pinterest doesn’t offer many profile customisation options, it is easy to create a Pinterest aesthetic. Keep your uploads looking uniform and related to your brand. Use the same colours, font and style, and add your logo wherever possible. Create custom covers for your Pinterest boards too using creators like Photoshop or Canva. You can also give your boards similar names. The goal is for your brand to become immediately recognisable to your Pinterest audience. To accomplish that, consistency is key.

Get Started with Video Marketing Today!

Hopefully, you found this installation of Have You Considered useful. Stay tuned over the next two months while we explore other underutilised platforms and find ways to make your brand stand out.

Speaking of standing out, check out our portfolio! And, if you want to discuss how animated explainer videos can benefit your business, get in touch with the Squideo team today.

#pinterest #youtube #youtube video #pinterest aesthetic #advertising #marketing strategy #marketing #marketing tips #small business #small business on tumblr #Youtube

[pivottreesingapore]

5 Digital Marketing Strategies for E-commerce business in Singapore

It should come as no surprise that social media and digital marketing are integral parts of daily life in Singapore, where there are expected to be 5.5 million internet users this year. One of the world's greatest internet penetration rates (84%) is reportedly found in Singapore. Both brands and people are embracing digital marketing. Maintaining a competitive edge in digital marketing methods can help a business succeed. However, several constants are still important in this continuously changing area. Here are 5 digital marketing techniques employed by a digital marketing company that dominated Singapore's online market:

Search Engine Optimization

Some might think SEO (Search Engine Optimization) is obsolete and has no place in the digital world. But throughout the years, Singaporean digital marketing organizations have employed it as one of their most effective digital marketing techniques. Amazing organic ranking results were achieved nationwide by agencies concentrating on technical specifications, social signals, backlinks, content, and optimized website architecture. E-commerce websites use search engine optimization to their fullest potential to direct customers looking for their items to the website. Today's SEO requires more than website optimization; you must comply with Google's revised algorithms, give the necessary data, and stay up to date. This improves the ranking of your website and your user with a better experience.

Content marketing

Content marketing is one of the most varied and intricate forms of digital marketing. The majority of items in the digital industry contain content, including blogs, articles, websites, press releases, whitepapers, and social media posts. Because content marketing demands actual competence to provide excellent returns on investments for the clients, not many agencies can master it. The most effective digital marketing tactic Singaporean businesses are interested in is content marketing. Companies in Singapore that view content marketing as a funnel where consumers go from awareness of a brand to purchase are doing well. Well-written copy alone may effectively convey your message and sell your goods and services to a large audience.

Social Media

A digital marketing strategy is only possible with the client's social media presence. In actuality, it is the most suitable and affordable method of branding. Singapore agencies encouraged numerous social media campaigns on sites like Twitter, Facebook, Instagram, and Pinterest last year to generate buzz and increase brand awareness. The strategy was most effective when organizations included relevant links, videos, infographics, images, and more. As long as it is done correctly, social media offers a chance for all organizations, including B2C and B2B ones, to increase their consumer base. If you are aware of your target audience and produce content that will interest them, you must succeed on social media.

Video Promotion

Video marketing has completely dominated the internet landscape during the past few years. The average conversion rate for a Singapore business website with videos is 4.8%, compared to 2.9% for those without videos, demonstrating the growing relevance of video channels. According to a survey, digital marketers who used videos to promote their goods and services saw a 54% increase in brand recognition nationwide and received 66% more qualified leads. Many people acknowledged that including video marketing in their digital marketing plan enabled them to increase customer retention rates to 55%. Businesses that used video marketing to target their customers expanded significantly in Singapore in 2019. Video interviews, testimonials, Vlogs, live streaming, product evaluations, and video advertisements are a few of the video formats that have become very popular in Singapore.

Data

If you don't incorporate data into your digital marketing approach, you're flying blind. Before developing a digital marketing strategy, many digital agencies in Singapore today rely on intelligent and segmented data. The only way to create an effective digital marketing plan, from content marketing to PPC and SEO, is by gathering data about your present and potential customers. Many agencies cleverly used CRM (Customer Relationship Management) systems to gain access to customer information. Integrating CRM into your digital strategy lets you combine your customers' data into one database that can be viewed and controlled from anywhere. Digital marketing services from Pivot tree can be beneficial for you.

#digital marketing agency #online marketing agency #top digital marketing agency #digital advertising companies #best digital agency