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#{ Persection Of The Masses }
dxrknessembr8ced · 11 months
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B.B. Hood is now finally reaching through the village full of zombies but when she got near there were no undead or B.O.W.s. that were ready to rip her to shreds but now she hears the sound gunfire and screaming far from here. Those were the soldiers that are quarantining the area and also evacuating the survivors who aren't infected from the village. The child rushed over through the village only to uncover thousands of these blue umbrella soldiers, dead and torn apart by something big as she venture further through the roads, she doesn't need to wait or find out what did this cause her answer is right in front of her, as it jumped in front of her right out of nowhere. A tall monstrosity carrying a container which he then place it on the ground revealing to be containing a large rocket launcher fit for his size.
" SSTAAAAARRRSSSS... "
This monster needed no introduction, no warning, this creature is Nemesis. Once Umbrella's perfect killing machine that was programmed to kill all S.T.A.R.S. members and thought to be destroyed during the raccoon city incident of 98 but now? He's back and reprogrammed to eliminate all darkstalkers and dark hunters which include B.B. the dark hunter and one immune from T-erebus. Now armed with his launcher on his arm he's going to do everything in his power to kill B.B. and the rest of them with extreme prejudice.
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B.B. widened her eyes seeing that this is no longer a game anymore, but now a fight of her survival, she knew this was good to be true but like hell that she isn't going down with a fight as she quickly reloads her M60 in her hands.
" OH FUCK OFF, COME ON YOU BIG UGLY PIECE OF...?! "
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She notices the laser dots on her body from that launcher. Nemesis does not fool with his prey.
" ....Well shit! "
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Firing a missile to neutralized B.B. the girl immediately evaded the missile which then blasted a military vehicle behind her which cause an explosion that knocked the girl on the ground breaking her arm even. B.B. now winced in pain screaming as she can't even move her arm but she saw a handgun on the ground. She tried to grab it using all her last remaining strength but Nemesis caught to her stepping on the weapon as he grabbed her body. Staring in her eyes with those all pale eyes that reads death.
" STAAARRRSSSS.... "
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B.B. begun struggling as she tries reaching for the knife in her pocket, but couldn't but if that doesn't work she started punching as well as yelling at him trying to break free but the he grabs the arm she uses punching him and then...
' PRRRRRAAAACCCKKKK! '
In a flash of her now widened eyes begin to flood with tears, B.B. screamed in absolute agony as her thrill seeking demeanor now crushed as the child burst into tears, but he wasn't done the pursuer this time grabbed the broken arm twisting and ripping it all apart.
' PRRRAAACCCK !!!! '
All the girl can do is cry and scream as her life before her is now coming to an end at the hands of Nemesis who now let her go as he dropped her on the ground watching her scream and cry as blood squirting from both where her arms use to be and slowly she's dying as her screaming and crying stopped as the last thing she sees is the monster of the past, the very thing that defeated the infamous and most dangerous dark hunter as tears continue to flow. She begins to now remember her life with her grandmother as well as her pet dog, all the friends and all the enemies, now? All of those times are gone as she now seem to become lifeless. Dead on the spot. After her life ceased Nemesis turned and walked away from the village as the untimely death of B.B. is just the start of a great genocidal massacre. With Nemesis now finally unleashed there is no stopping him until all his targets are dead. This is the night where darkness dies. The night where Las Erebus is finally making it's move.
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inthenameofthebody · 3 years
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an endearing marxist syllabus
Summer and Fall/Autumn 2021 – Winter 2022
I. What is the Left? – What is Marxism?
Thursdays, starting July 29th 6:00 - 8:00 p.m. SEC Plaza, Memorial Union, Oregon State University 2501 SW Jefferson Way, Corvallis, OR 97331
• required / + recommended reading
Marx and Engels readings pp. from Robert C. Tucker, ed., Marx-Engels Reader (Norton 2nd ed., 1978)
Week A. Introduction: Capital in history | Jul. 29, 2021
• Max Horkheimer, "The little man and the philosophy of freedom" (1926–31)
• epigraphs on modern history and freedom by Louis Menand (on Marx and Engels), Karl Marx, on "becoming" (from the Grundrisse, 1857–58), and Peter Preuss (on history)
+ Being and becoming (freedom in transformation) chart of terms
• Chris Cutrone, "Capital in history" (2008)
+ Capital in history timeline and chart of terms
+ video of Communist University 2011 London presentation
+ Capitalist contradiction chart of terms
• Cutrone, "The Marxist hypothesis" (2010)
• Cutrone, “Class consciousness (from a Marxist persective) today” (2012)
+ G.M. Tamas, "Telling the truth about class" [HTML] (2007)
+ Robert Pippin, "On Critical Theory" (2004)
+ Rainer Maria Rilke, "Archaic Torso of Apollo" (1908)
Week B. 1960s New Left I. Neo-Marxism | Aug. 5, 2021
• Martin Nicolaus, “The unknown Marx” (1968)
+ Commodity form chart of terms
+ Capitalist contradiction chart of terms
+ Organic composition of capital chart of terms
+ Marx on surplus-value chart of terms
• Theodor W. Adorno, “Late Capitalism or Industrial Society?” (AKA “Is Marx Obsolete?”) (1968)
• Moishe Postone, “Necessity, labor, and time” (1978)
+ Postone, “Interview: Marx after Marxism” (2008)
+ Postone, “History and helplessness: Mass mobilization and contemporary forms of anticapitalism” (2006)
+ Postone, “Theorizing the contemporary world: Brenner, Arrighi, Harvey” (2006)
Week C. 1960s New Left II: Gender and sexuality | Aug. 12, 2021
The situation of women is different from that of any other social group. This is because they are not one of a number of isolable units, but half a totality: the human species. Women are essential and irreplaceable; they cannot therefore be exploited in the same way as other social groups can. They are fundamental to the human condition, yet in their economic, social and political roles, they are marginal. It is precisely this combination — fundamental and marginal at one and the same time — that has been fatal to them.
— Juliet Mitchell, "Women: The longest revolution" (1966)
+ Capitalist contradiction chart of terms
• Juliet Mitchell, “Women: The longest revolution” (1966)
• Clara Zetkin and Vladimir Lenin, “An interview on the woman question” (1920)
• Theodor W. Adorno, “Sexual taboos and the law today” (1963)
• John D’Emilio, “Capitalism and gay identity” (1983)
Week D. 1960s New Left III. Anti-black racism in the U.S. | Aug. 19, 2021
As a social party we receive the Negro and all other races upon absolutely equal terms. We are the party of the working class, the whole working class, and we will not suffer ourselves to be divided by any specious appeal to race prejudice; and if we should be coaxed or driven from the straight road we will be lost in the wilderness and ought to perish there, for we shall no longer be a Socialist party.
— Eugene Debs, "The Negro in the class struggle" (1903)
+ Eugene Debs, "The Negro in the class struggle" (1903)
+ Debs, "The Negro and his nemesis" (1904)
+ Capitalist contradiction chart of terms
• Richard Fraser, “Two lectures on the black question in America and revolutionary integrationism” (1953)
+ Fraser, "For the materialist conception of the Negro struggle" (1955)
• James Robertson and Shirley Stoute, “For black Trotskyism” (1963)
+ Spartacist League, “Black and red: Class struggle road to Negro freedom” (1966)
+ Bayard Rustin, “The failure of black separatism” (1970)
• Adolph Reed, “Black particularity reconsidered” (1979)
+ Reed, “Paths to Critical Theory” (1984)
Week E. Frankfurt School precursors | Aug. 26, 2021
+ Capitalist contradiction chart of terms
• Wilhelm Reich, “Ideology as material power” (1933/46)
• Siegfried Kracauer, “The mass ornament” (1927)
+ Kracauer, “Photography” (1927)
+ Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms
Week F. Radical bourgeois philosophy I. Rousseau: Crossroads of society | Sep. 2, 2021
To be radical is to go to the root of the matter. For man, however, the root is man himself. — Marx, Critique of Hegel’s Philosophy of Right (1843)
Whoever dares undertake to establish a people’s institutions must feel himself capable of changing, as it were, human nature, of transforming each individual, who by himself is a complete and solitary whole, into a part of a larger whole, from which, in a sense, the individual receives his life and his being, of substituting a limited and mental existence for the physical and independent existence. He has to take from man his own powers, and give him in exchange alien powers which he cannot employ without the help of other men.
— Jean-Jacques Rousseau, On the Social Contract (1762)
• Max Horkheimer, "The little man and the philosophy of freedom" (1926–31)
• epigraphs on modern history and freedom by James Miller (on Jean-Jacques Rousseau), Louis Menand (on Marx and Engels), Karl Marx, on "becoming" (from the Grundrisse, 1857–58), and Peter Preuss (on history)
+ Rainer Maria Rilke, "Archaic Torso of Apollo" (1908)
+ Robert Pippin, "On Critical Theory" (2004)
+ Being and becoming (freedom in transformation) chart of terms
• Jean-Jacques Rousseau, Discourse on the Origin of Inequality (1754) PDFs of preferred translation (5 parts): [1] [2] [3] [4] [5]
+ Capital in history timeline and chart of terms
• Rousseau, selection from On the Social Contract (1762)
Week G. Radical bourgeois philosophy II. Adam Smith: On the wealth of nations (part 1) | Sep. 9, 2021
• Adam Smith, selections from The Wealth of Nations
Volume I [PDF] Introduction and Plan of the Work Book I: Of the Causes of Improvement… I.1. Of the Division of Labor I.2. Of the Principle which gives Occasion to the Division of Labour I.3. That the Division of Labour is Limited by the Extent of the Market I.4. Of the Origin and Use of Money I.5 Of the Real and Nominal Price of Commodities I.6. Of the Component Parts of the Price of Commodities I.7. Of the Natural and Market Price of Commodities I.8. Of the Wages of Labour I.9. Of the Profits of Stock Book III: Of the different Progress of Opulence in different Nations III.1. Of the Natural Progress of Opulence III.2. Of the Discouragement of Agriculture in the Ancient State of Europe after the Fall of the Roman Empire III.3. Of the Rise and Progress of Cities and Towns, after the Fall of the Roman Empire III.4. How the Commerce of the Towns Contributed to the Improvement of the Country
Week H. Radical bourgeois philosophy III. Adam Smith: On the wealth of nations (part 2) | Sep. 16, 2021
• Smith, selections from The Wealth of Nations
Volume II [PDF] IV.7, Of Colonies V.1. Of the Expences of the Sovereign or Commonwealth
Week I. Radical bourgeois philosophy IV. What is the Third Estate? | Sep. 23, 2021
• Abbé Emmanuel Joseph Sieyès, What is the Third Estate? (1789) [full text]
+ Bernard Mandeville, The Fable of the Bees (1732)
Week J. Radical bourgeois philosophy V. Kant and Constant: Bourgeois society | Sep. 30, 2021
• Immanuel Kant, "Idea for a universal history from a cosmopolitan point of view" and "What is Enlightenment?" (1784)
+ Being and becoming (freedom in transformation) chart of terms
+ Kant's 3 Critiques [PNG] and philosophy [PNG] charts of terms
• Benjamin Constant, "The liberty of the ancients compared with that of the moderns" (1819)
+ Jean-Jacques Rousseau, Discourse on the origin of inequality (1754)
+ Rousseau, selection from On the social contract (1762)
Week K. Radical bourgeois philosophy VI. Hegel: Freedom in history | Oct. 7, 2021
• G.W.F. Hegel, Introduction to the Philosophy of History (1831) [HTML] [PDF pp. 14-128] [Audiobook]
+ Being and becoming (freedom in transformation) chart of terms
Week 1. What is the Left? I. Capital in history | Oct. 14, 2021
• Max Horkheimer, "The little man and the philosophy of freedom" (1926–31)
• epigraphs on modern history and freedom by Louis Menand (on Marx and Engels), Karl Marx, on "becoming" (from the Grundrisse, 1857–58), and Peter Preuss (on history)
+ Being and becoming (freedom in transformation) chart of terms
• Chris Cutrone, "Capital in history" (2008)
+ Capital in history timeline and chart of terms
+ video of Communist University 2011 London presentation
+ Capitalist contradiction chart of terms
• Cutrone, "The Marxist hypothesis" (2010)
• Cutrone, “Class consciousness (from a Marxist persective) today” (2012)
+ G.M. Tamas, "Telling the truth about class" [HTML] (2007)
+ Robert Pippin, "On Critical Theory" (2004)
+ Rainer Maria Rilke, "Archaic Torso of Apollo" (1908)
Week 2. What is the Left? II. Utopia and critique | Oct. 21, 2021
• Max Horkheimer, selections from Dämmerung (1926–31)
• Adorno, “Imaginative Excesses” (1944–47)
• Leszek Kolakowski, “The concept of the Left” (1958)
• Herbert Marcuse, "Note on dialectic" (1960)
• Marx, To make the world philosophical (from Marx's dissertation, 1839–41), pp. 9–11
• Marx, For the ruthless criticism of everything existing (letter to Arnold Ruge, September 1843), pp. 12–15
+ Capitalist contradiction chart of terms
+ Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms
Week 3. What is Marxism? I. Socialism | Oct. 28, 2021
• Marx, selections from Economic and philosophic manuscripts (1844), pp. 70–101
+ Commodity form chart of terms
+ Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms
+ Capitalist contradiction chart of terms
• Marx and Friedrich Engels, selections from the Manifesto of the Communist Party (1848), pp. 469–500
• Marx, The coming upheaval (from The Poverty of Philosophy, 1847), pp. 218–19
Week 4. What is Marxism? II. Revolution in 1848 | Nov. 4, 2021
• Marx, Address to the Central Committee of the Communist League (1850), pp. 501–511 and Class struggle and mode of production (letter to Weydemeyer, 1852), pp. 218–220
• Engels, The tactics of social democracy (Engels's 1895 introduction to Marx, The Class Struggles in France), pp. 556–573
• Marx, selections from The Class Struggles in France 1848–50 (1850), pp. 586–593
• Marx, selections from The 18th Brumaire of Louis Bonaparte (1852), pp. 594–617
Week 5. What is Marxism? III. Bonapartism | Nov. 11, 2021
+ Karl Korsch, "The Marxism of the First International" (1924)
• Marx, Inaugural address to the First International (1864), pp. 512–519
• Marx, selections from The Civil War in France (1871, including Engels's 1891 Introduction), pp. 618–652
+ Korsch, Introduction to Marx, Critique of the Gotha Programme (1922)
• Marx, Critique of the Gotha Programme, pp. 525–541
• Marx, Programme of the Parti Ouvrier (1880)
Week 6. What is Marxism? IV. Critique of political economy | Nov. 18, 2021
The fetish character of the commodity is not a fact of consciousness; rather it is dialectical, in the eminent sense that it produces consciousness. . . . [P]erfection of the commodity character in a Hegelian self-consciousness inaugurates the explosion of its phantasmagoria. — Theodor W. Adorno, letter to Walter Benjamin, August 2, 1935
+ Commodity form chart of terms
+ Capitalist contradiction chart of terms
+ Organic composition of capital chart of terms
+ Marx on surplus-value chart of terms
• Marx, selections from the Grundrisse (1857–61), pp. 222–226, 236–244, 247–250, 276–293 ME Reader pp. 276–281
• Marx, Capital Vol. I, Ch. 1 Sec. 4 "The fetishism of commodities" (1867), pp. 319–329
+ Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms
Winter break readings
+ Richard Appignanesi and Oscar Zarate / A&Z, Introducing Lenin and the Russian Revolution / Lenin for Beginners (1977) + Sebastian Haffner, Failure of a Revolution: Germany 1918–19 (1968) + Tariq Ali and Phil Evans, Introducing Trotsky and Marxism / Trotsky for Beginners (1980) + James Joll, The Second International 1889–1914 (1966) + Carl Schorske, The SPD 1905-17: The Development of the Great Schism (1955) + J.P. Nettl, Rosa Luxemburg (1966) [Vol. 1] [Vol. 2] + Edmund Wilson, To the Finland Station: A Study in the Writing and Acting of History (1940), Part II. Ch. (1–4,) 5–10, 12–16; Part III. Ch. 1–6
Week 8. Nov. 25, 2021 U.S. Thanksgiving break
Week 7. What is Marxism? V. Reification | Dec. 2, 2021
• Georg Lukács, “The phenomenon of reification” (Part I of “Reification and the consciousness of the proletariat,” History and Class Consciousness, 1923) + Commodity form chart of terms + Reification chart of terms + Capitalist contradiction chart of terms + Organic composition of capital chart of terms + Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms
Week 9. What is Marxism? VI. Class consciousness | Dec. 9, 2021
• Lukács, “Class Consciousness” (1920), Original Preface (1922), “What is Orthodox Marxism?” (1919), History and Class Consciousness (1923) + Capitalist contradiction chart of terms + Reification chart of terms + Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms + Herbert Marcuse, "Note on dialectic" (1960) + Marx, Preface to the First German Edition and Afterword to the Second German Edition (1873) of Capital (1867), pp. 294–298, 299–302
Week 10. What is Marxism? VII. Ends of philosophy | Dec. 16, 2021
• Korsch, “Marxism and philosophy” (1923)
+ Capitalist contradiction chart of terms
+ Being and becoming (freedom in transformation) / immanent dialectical critique chart of terms
+ Herbert Marcuse, "Note on dialectic" (1960) + Marx, To make the world philosophical (from Marx's dissertation, 1839–41), pp. 9–11
+ Marx, For the ruthless criticism of everything existing (letter to Arnold Ruge, September 1843), pp. 12–15
+ Marx, "Theses on Feuerbach" (1845), pp. 143–145
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sophiegaladheon · 5 years
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Dear Yuletide Writer
Hello!  Thank you so much for taking the time to create something for me.  I really appreciate it.  Below the cut I’ve included some of my likes and dislikes as well as some prompts and thoughts on each of my requested fandoms.  But if none of my prompts tickles your fancy and you have something else you’d like to do, go for it!
General Likes:
found family
domesticity
hurt/comfort
angst with a happy ending
mutual pining (omg do I love mutual pining)
backstory exploration
fics that explore gaps in canon (missing scenes, etc.)
loyalty
competence
worldbuilding exploration (especially social/cultural stuff - food! clothing! mass media!)
repression and denial (and what happens when these things fail and have to be confronted)
asexual characters
General Dislikes / Do Not Wants:
infidelity
eye trauma
hand/finger trauma
character bashing
breakup/divorce
(non-canonical) character death
pregnancy
sad endings
humiliation
AUs (canon divergence is fine)
hurt/no comfort
NSFW Likes:
praise kink
blindfolds
bondage
light dom/sub
loyalty kink
generally anything with kindness and caring and consent and lots of emotion, however that is conveyed (like, sex should be an overall positive experience for the characters involved, even if that includes things that not everyone would consider fun and even if there is some of the emotion is angst)
NSFW Dislikes / Do Not Wants:  
rape/non-con
bestiality
water sports
A/B/O
humiliation
I am happy recieving works rated gen through E, as well as both ship fic and gen fic.  Please don’t feel obligated to include all of the requested characters in the fic.
Machineries of Empire (Ajewen Cheris, Garach Jedao Shkan)
I love the worldbuilding in this series, it’s just fantastic (also, like, horrific, but fantastic). I’d love to see something about daily life in the hex/heptarchate because frankly I find this universe terrifying and the question of how do people just live day to day in a world where the threat of being publically tortured to death is omnipresent. 
I’d also love to see pre- or post- canon fic.  Jedao’s early days as a Shuos assassin?  A young Cheris deciding to join the Kel and dealing with her family’s reaction? 
Competence is a huge thing in this fandom which I love (Jedao is so good at tactics! Cheris is so good at math!) so that is always a huge plus. 
I’d also love something where we get to see one of the scenes from the books from another characters POV than in canon - getting Jedao’s perspective of the events of Ninefox Gambit, or Cheris/Jedao’s persective of Raven Strategem.
Green Rider Series (Karrigan Gladheon, Estral, Laren Mapstone, Lady Estora)
I would love to see something exploring one or more of the female friendships that are in this series! (Obviously for this one especially don’t feel obligated to include all of the requested characters if you do not want to).
I would love to see a story about Karrigan and Estral’s time at school together.  What did they do together in their free time?  What was it like the first time Estral introduced her friend to her father?  What was Estral’s reaction when she found out Karrigan had run away from school?
Something about Captain Mapstone and Lady Estora working together.  These two are a formidable pair and I’d love to see them working together whether it is to outmaneuver a political opponent or to persuade Zachary on a certain issue.
The Goblin Emperor (Cala Athmaza, Deret Beshelar)
Again with the worldbuilding - I love it and anything that explores the world of this story would be fantastic.  Clothing, customs, education, infrastructure, religion, any of it, tell me I want to know.
I would love to see some hurt/comfort (physical or emotional, both are great!), preferably either Cala or Beshelar being the one hurt and the other doing the comforting.  I love their relationship (I love it both platonic and shippy) and hurt/comfort puts them in the situation where the protector has to become the one who is being cared for and that is just so delightful to read.
Thank you again for taking the time to create something for me!  Happy yuletide!
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thegaitguys · 5 years
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House MD. : Is he using his cane on the correct side ?
House MD. : Is he using his cane on the correct side ? (hint: vascular infarct to the quadriceps muscle)
*disclaimer: Note to listeners…. there is controversy over the lyrics, there always has been and always will be …..but they are listed below at the end of the post.)
When can you ever go wrong with AC/DC ? Combine that with Hugh Laurie from HOUSE MD and you have a great mix.
So, watching this video, why is he using his cane incorrectly? We all know that House’s has a problem with the right hip and leg. “The Rules” state that with a hip problem the cane should always be used on the opposite side to change the D2 lever arm (great lesson on this:https://www.youtube.com/watch?v=FLFQOKVO6X4&feature=youtu.be). After watching this Gait Guys videos you will clearly understand (perhaps to a better level than most of your therapists and doctors who gave you the cane) why it is used on the opposite side.
So, why in the world is the brilliant Dr. House using it on the same side ? We have received this question more than once. And the answer is quite simple. His problem is likely extracapsular. In the pilot episode of House MD it was explained that he suffered a vascular infarct to the quadriceps muscle. Like bone infarcts, muscular infarcts can be painful. If he contracts the quadriceps when loading the leg there will be pain. Just like if the infarct were osseous, the loading of the cortical bone and stress on the trabecular infrastructure in that case, axial loading of the limb (muscular or osseous) will drive pain. So, to lessen the issue he uses the cane on the same side to literally share his body mass load over the length of the cane and splinting of his body mass through that right arm and the cane. He is essentially attempting to use the cane as his weight bearing limb, same as if using crutches. The cane use on the opposite side is best used when you are attempting to unload the muscular compressive forces across the hip (acetabulofemoral) joint. Contraction of the gluteus medius generates the greatest joint compressive loading of all of the hip muscles because of its orientation during gait. Thus, utilizing the cane on the opposite side acts as a hydraulic lift necessitating a shift in body mass closer to the joint and reducing the compressive demands on the gluteus medius muscle.
* Rule breaker: sure, you can still use the cane on the same side to reduce the gluteus medius forces, it is just a bit more awkward and arguably less efficient from a physics persective. But it can be done. Think about and elderly folk who had a weaker opposite arm, they would feel more comfortable using House’s strategy. The rules are not hard pressed.
* So, House is using the cane correctly for his condition. Of course, he is no dummy !
Rules are meant to be broken. When you are as smart as House you know when to break the rules.
Thanks for the reminder AC/DC ……lyrics
https://thegaitguys.tumblr.com/post/17823193087/house-md-is-he-using-his-cane-on-the-correct?fbclid=IwAR1pAHFxhByiSr1orgIKIkOqwj9W1F-dd-4jQ8BEPntlEztgrolwrT60mos
“Living easy, living free Season ticket on a one-way ride Hey Momma, look at me
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haventee · 4 years
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If I remember correctly, many were persecuted by the Don’t california my idaho flag shirt because they did not perform the salute, those who persected those who refuse to salute we now know are tyrants, the US national Anthem has nothing to do with patriotism, true patriotism is standing for justice, truth and morality inspite of the persecution that comes from the masses.
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Acquire Weight The Wholesome Means
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If you end up a single parent, it is infrequently about you. He is charismatic and fun and remarkably unfucked up about it,” Hunt says. There's something irresistible about him, and that doesn't happen fairly often as of late. I've handled a number of artists over the years, and the ego factor is there, all the time…. Some are threatened if you don't feed their ego. They resent it and withdraw, and they're hurt. They act like babies. You then get Phil, who has a extremely healthy ego and is an entire narcissist, however you don't thoughts it. You are completely satisfied to get on board and roll along with him. That's unusual…. First off, about your question. I truly am taking a category on cultural anthropology, and was literally just taking about intercourse, sexuality, gender, and marriage. The Spartan approach of courtship would possibly sound unusual to people of the outside, but there are even stranger rituals of courtship that occur even to this present day. The strangest I do know of yet is what is named "kidnapping the bride". The Romani, often known as Gypsies, for centuries have had this tradition, that if you happen to handle to forcefully kidnap a woman and maintain her by your aspect for two-3 days, after which she officially becomes your spouse. The thing is when looking at this from an Etic perspective (outside wanting in), anybody's cultural rituals could be seen as bizarre, nonetheless if we have been observing this from an Emic persective (within the culture) it is more acceptable.
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A SIMPLE TAKE ON ADVERTISING PRE-TESTING
The age of mass production has introduced many new disciplines to marketing theories, one of which is consumer behaviour study. As consumers are exposed to countless advertisements everyday, it is crucial that marketers and advertisers understand what drives people to make a purchase decision. Many aspects of this subject have been brought to light by James Jayesuria’s presentation on the practices of predicting advertising effectiveness and testing emotional content at Milward Brown Global Agency. Based on that, this essay will further discuss the role of emotion behind consumer behaviour in search of an understanding of its effect on the advertising industry.
Extensive research showed that the process of making purchase decision is a complicated one that involves consumer cognition, habits, and environment. However, Hansen and Christensen (2007) argued that ‘affect in the form of emotions, feelings, and moods plays a much larger role in consumer choice and processing of advertising than is generally accepted’. Hollis (2010) shared this belief in discussion of emotion in advertising:
‘Every ad generates an emotional response, because everything we encounter in life generates an instictive emotional response. Everything. And so in this way, emotion is more important than most advertisers realise’ (p. 1).
Although this notion is very insightful, it presents several challenges, one of which involves the Dual Process Theory. This theory established that a person’s cognitive processes are divided into two systems – system 1 or ‘automatic system’ and system 2 or ‘effortful system’ (Kahnerman 2012). When a person gets exposed to an advertisement, system 1 dictates his immediate emotional reaction, while system 2 decides his rational response. As a result, emotional response to advertising is ‘largely out of the conscious control of the individual’ (Mehta & Purvis 2006).
Another challenge for advertisers in trying to elicit emotion from viewers is that ‘there is little agreement among advertising researchers about how exactly emotion works to influence the overall impact of advertising, or even how emotional response in advertising can be measured or evaluated’ (Mehta & Purvis 2006).
In an effort to overcome these challenges, many studies have been conducted over the last three decades in an attempt to measure and evaluate emotional reactions to advertising stimuli. Poels and Dewitte (2006) systematised them into two main methods: ‘self report measures’ and ‘autonomic measures’. They have different approaches and aim to register different types of emotions, however each method has its own limitations:
‘Self report measures are cheap and easy but they necessarily involve a cognitive intervention. Autonomic reactions, at first sight, seem most valid to measure lower order emotions. However, due to implementation difficulties and the lack of straightforward and accurate data, the measurement of autonomic measures is not yet fully integrated in advertising research’ (Poels & Dewitte 2006, p. 33).
As one of the most prestigious advertising agencies in the world, Milward Brown has developed their own solution that combines both ‘self report measures’ and ‘autonomic measures’. The result is an advertising pre-testing tool called LinkTM. It is defined as ‘a quantitative research solution that provides both evaluative and diagnostic feedback on advertising prior to airing’ (Jayesuria 2015).
LinkTM collects data through online surveys in which participants are exposed to a test ad in animatic form, while the system records their facial expressions for analysis purposes. Afterwards, participants will be asked to complete a questionaire which aims to gauge on their thoughts toward aforementioned test ad. This way Milward Brown can evaluate an ad’s effectiveness and provide consultation based on a compiled analysis of both emotional reactions (system 1) and rational responses (system 2) from participants.
LinkTM and other pre-testing techniques have helped established further that ‘emotions drive everything we do, so an absence of emotion results in inaction […]’ (Wood, cited in Warc 2010). As a result, ‘emotional campaigns can deliver more effectively than persuasion or information based campaigns on sales, share, or profit objectives’ (Wood 2010). According to Jayesuria (2015), Milward Brown utilises the same principle in evaluating advertising efficiency. The agency believes that there are 12 feelings that an ad can elicit from viewers, divided into 4 fields: active positive, passive positive, passive negative, active negative. Brands need to manage their campaigns so that they do not fall into the passive negative category for it translates into ‘absence of emotion’.
With that being said, emotion is hardly the ultimate goal in advertising. Humans are only as sentimental as they are sensible, which means they often need a factual claim to help justify any purchase decision. Therefore, the most effective strategy is to ‘present both rational and emotional reasons’ to activate the highest level of engagement.
In conclusion, it is evident that emotion plays an incredibly important role in the process of making purchase decision. As a result, it is crucial that advertisers analyse their objective and optimise their ads accordingly to invoke an emotional response from audience. Further, the role of emotion in advertising is one complex subject that involves cognitive neuroscience theories and consumer behaviour theories. Therefore, it is essential that advertisers stay in touch with all developments in this field and apply new findings into their execution.
References:
Cho, H & Stout, PA 1993, ‘An Extended Persective on the Role of Emotion in Advertising Processing’, Advances in Consumer Research, vol. 20, pp. 692 – 697. Available from: <http://acrwebsite.org/volumes/7543/volumes/v20/NA-20>
Friestad, M & Thorson, E 1986, ‘Emotion Eliciting Advertising: Effects on Long Term Memory and Judgment’, Advances in Consumer Research, vol. 13, pp. 111 – 116. Available from: < http://acrwebsite.org/volumes/6475/volumes/v13/NA-13>
Hansen, F & Christensen, SR 2007, Emotions, Advertising and Consumer Choice, Copenhagen Business School Press, Denmark.
Hollis, N 2010, ‘Emotion in Advertising: Pervasive, Yet Misunderstood’, Milward Brown: Point of View. Available from: < http://www.millwardbrown.com/docs/default-source/insight-documents/points-of-view/MillwardBrown_POV_EmotionInAdvertising.pdf>
Hoyer, WD, MacInnis, DJ & Pieters, R 2013, Consumer Behaviour, Cengage Leaning, OH, USA.
Jayesuria, J 2015, Predicting Advertising Effectiveness and Testing Emotional Content, presentation, presented at RMIT City Campus, Australia.
Kahnerman, D 2012, Thinking: Fast and Slow, Farrar, Straus and Giroux, NY, USA.
Mehta, A & Purvis, SC 2006, ‘Reconsidering Recall and Emotion in Advertising’, Journal of Advertising Research. Available from: <http://www.isihome.ir/freearticle/ISIHome.ir-22074.pdf>
Poels, K & Dewitte, S 2006, ‘How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising’, Social Science Research Network. Available from: <http://papers.ssrn.com/sol3/papers.cfm?abstract_id=944401>
Warc Exclusive 2010, Warc Briefing: Using Emotion, Warc. Available from: <http://www.warc.com.ezproxy.lib.rmit.edu.au/Content/ContentViewer.aspx?MasterContentRef=1a04f1f2-1dcf-4146-a41a-95ca26533de9&q=warc+briefing+using+emotion&CID=A92153&PUB=WARC-EXCLUSIVE>
Wood, O 2010, ‘Using an Emotional Model to Measure Ad Effectiveness’, Admap. Available from: <http://www.warc.com.ezproxy.lib.rmit.edu.au/Content/ContentViewer.aspx?MasterContentRef=840c5ede-0881-4e1c-a461-a298092a99b1>
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maryseward666 · 7 years
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PHILIP ANSELMO Blasts 'False Journalism In The Metal Community' For Suggesting He Is Racist
RARE BLACK METAL COLLECTIBLES
Former PANTERA frontman Philip Anselmo has blasted "false journalism in the metal community" for suggesting he was racist because a video surfaced of him last year giving the right-arm salute and yelling a white-supremacist slogan at a California concert. At a January 2016 "Dimebash" event at the Lucky Strike Live in Hollywood in honor of late PANTERA guitarist "Dimebag" Darrell Abbott, Anselmo performed the PANTERA classic "Walk". As he left the stage, he made a Nazi-style salute. He appeared to say "white power" as he made the gesture, but later claimed he was joking about drinking white wine backstage and was reacting to the audience members up front who he says were taunting him. In the latest issue of Mass Media Magazine, Anselmo once again addressed the incident, insisting that he was treated unfairly by people who jumped to conclusions without attempting to find out the facts. "There is false journalism in the metal community, and the result is all knee-jerk reaction," Anselmo said. "Look at this all and what happened. There is no questions asked in the moment. It is just straight to the persection. "Did anyone ask Phil before you persecuted him? Did anyone ask what caused this? Did anyone [who ended up judging me] ask [for] my side [of the story] at that very moment? No! "I will explain it again, and perhaps readers can see it from my point of view. "I am the kind of guy who sits back and watches. I see the world and the factions of the world who are offended, and the offenders who are doing it just for fun. "I thought I was an individual who would not get caught up in anything, but I put myself into a box that night, you know. "I am not into identity politics. I am into individuals with strong minds. That is all that fucking matters." He continued: "To get back to what I was saying… I was at Dime's benefit show last year. This was one of the first ones I had ever done, and from the second I got on stage, I was heckled constantly by a couple of motherfuckers with an agenda. I had warned them several times to stop. You can clearly hear me do this several times, 'cause I had the microphone in my hand. You can hear me say, 'If you call me that one more fuckin' time, I will invite you on this fuckin' stage so I can break your fuckin' jaw!' "Unfortunately, I showed those kids what they were fuckin' looking for. The scary things, and the ugliness. And ugly it was. I get it. But did I lay a fuckin' finger on anybody? I said what they wanted to hear… and that's on me. "The outcome wasn't meant to support racism. That is just not me, and those who know me, they know that." Anselmo also repeated his claim that he identifies with marginalized peoples because he grew up in New Orleans's French Quarter. "Honestly, I take it all personal, and it pisses me the fuck off," he said. "Yes, it upsets me. Once again, it goes back to my upbringing, where the majority of my city was black. I had black teachers who I adored. They mentored me and made me the person I am today. "When I am watching videos and people are jumping on this racist bandwagon shit, to me, it is, like, we should be intellectually beyond this shit already. We are holding progress back. It is an unfortunate truth." Although Anselmo has faced accusations of racism in the past — the singer once lambasted a "Stop Black On Black Crime" t-shirt onstage (he later said he didn't understand what the phrase meant) — he refuses to back down or apologize for his actions. "I come from the school of boxing, so I stay strong," he told Mass Media Magazine. "Even some of those who piled on after the incident damn well know what I am a regular fucking dude who struggles like everybody else. There is not a perfect person out there. "I do not set out to upset anyone. I do, more than anything, want to make friends and be cool. I am for getting along and not holding grudges if I don't have to." In the days following the incident, MACHINE HEAD's Robb Flynn — who played PANTERA songs with Anselmo at "Dimebash" — released an eleven-minute response video in which he denounced Anselmo as a "big bully" and a racist. He concluded by saying that he would never play another PANTERA song again. ANTHRAX's Scott Ian, who is Jewish, released a statement on his official web site saying, "Philip's actions were vile" and invited Anselmo to make a donation to the Simon Wiesenthal Center. Former PANTERA drummer Vinnie Paul Abbott, who hasn't spoken to Anselmo since the band's split in 2003, was dismissive when asked for a comment on the singer's white-power salute. "I can't speak for him," Vinnie said in a 2016 interview. "He's done a lot of things that tarnish the image of what PANTERA was back then and what it stood for and what it was all about. And it's sad." [Read More ...]
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scullys · 7 years
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Hey, so one important outcome of WW2 was the expulsion of the silesian people from their land by the polish. They are also survivors and had to flee from silesia (a part of germany then, nowadays polish). IMaybe that could also be meant. On the other hand, if you talk about veterans or soldiers during the war it could also mean the german spoldiers? like were they convicted for mass murder etc ( as a german that is the persective we always had to analyze or research in school).
first let me say you guys are educating the shit out of me and i love it. but idk i don’t think that’s it. your other option would be that they became prisoners but the question “what did the survivors become after the war?” sounds like it’s talking about the victims and not the soldiers you know? the theory that seems the most likely so far is that she’s either talking about veterans or refugees. those two are the only words that are for the people who survived the war. the problem is that it might be everything you said too because sometimes professors here phrase questions wrong and we’re expected to just understand it somehow, so i won’t know until i ask her, which will be in a few hours. thank you very much for input!! :))
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