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courtneyyharper · 4 years

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Depopin’

Hello folks, another day in the life of lockdown and another article to fill up “five” minutes of your time. One way I’ve been spending my time is spending some more time on my Depop account and just thought I’d share my knowledge (what little I have) with you all.

I’ve personally been using Depop for close to two years now and genuinely when I first started I thought nothing would come of it. Then one day I randomly sold my denim jacket for nearly as much as I had bought it for originally. From then it’s been a steady process of learning the ropes and although I am by no means a professional at this or making an income I do enjoy it. There are ways to make a brand out of this with wholesale goods and making your own goods etc. but these are just tips for anyone like me just trying to make a little extra money, save some money and be more sustainable even with fast-fashion.

So, I’m going to talk you through what to do before you start selling, how to sell and ship and even how to pick up a bargain for yourself…

Before you start…

Okays, I’m not going to go through the actual making of the account. I’m pretty sure you guys have got that covered. Make your password secure and stuff.

On to finding stuff to sell. My most popular items have always been going out dresses as they’re usually my higher branded clothing, such as Oh Polly etc. You can post almost any type of clothing but the more interesting the more likely it is to sell. Anything you do choose however should be in good condition and something you’d be happy with purchasing yourself. The best-selling items are usually brand new or in close to perfect condition. Every once in a while I like to do a clear out of things in my wardrobe I haven’t worn in a while and although it is up to you what you sell and of course there is an audience for everything I personally try and be realistic about what I can sell and what needs donated/binned.

Next you must be willing to ship the things that are purchased (this is something I struggled a lot with at the start as I learned the best process). I’ll talk more about shipping later but first you need the supplies. There’s nothing worse than receiving a Depop parcel in a taped together plastic carrier bag with your address scribbled on it. My top tip out of this whole article is to purchase some packaging.

Packaging bags can be surprisingly pricey at the post office or in office supply stores so what I first did was buy packs of them for £1 in stores such as Poundworld and Home Bargains which works out at only a few pence per parcel. Even better still if this becomes something you really get into a groove off you can buy wholesale packs of 100 on Amazon and eBay etc in colours. Little things like this can mean a lot to your customer and will actually end up saving you money in the long run.

Now you have the items you’re going to sell and your packaging to do so!

Taking your photos…

Honestly, this is kind of the entire key to selling. If your product looks good, then people will want it. There are three types of photos I like to use:

Website photos:

These ones are usually best if you have no photos in this clothing or would prefer to not be in the photos. They’re the easiest to put up on short notice. You just screenshot the photos from the website where you purchased them. The only problem with this is that some people prefer to see what the clothes look like in real life (I know I do if I’m on the fence) and will most likely ask you to provide a photo which is just effort later. Usually if I’m using these photos, I provide them in addition with some of my own photos or disclose I’m using this because the clothing does not fit so I can’t try it on, hence why I’m selling.

My own photos:

Sometimes I get lucky and I have a nice Instagram picture in the dress or top or whatever it may be but sometimes I have to set aside time to try on and photograph the clothes. When I do this, I like to do it as though it were going to be uploaded for Instagram. If you have someone to take photos of you in them than great but mirror selfies are also grand if you can do them right. That means having good lighting, so that the clothes are highly visible. I try and take them in bright day light, in a clean mirror and with a clean background. No one wants to see your laundry in the background or those water bottles that haven’t moved from your room in two months that we’re all guilty of.

Flatlay:

If you’re not overly comfortable or confident with being in the photo, then you can still take good photos of the product without wearing it. Always make sure your clothing or shoes or jewellery or whatever it is you’re selling is laid out freshly. It really goes without saying but all clothing should be clean and without wrinkles if possible. You can hang them up on a wall or lay them on a clean background on the floor. For this I like using a white wall or a clean block colour blanket, but everyone has their own style when it comes to this. Maybe even add some plant props or other things to spice up your photo but remember to make the product the focus of the photo.

Videos are also an option on Depop but it must be over 5 seconds long and I only like using this for sparkly or metallic items etc to show the real affect in person.

Although this isn’t always the case but when I really organise my page I like my account to look like an Instagram feed itself. It’s not necessary but it can really draw people to your page if they’re just clicking on for a browse.

When taking your photos always get a photo of the front, the back, any close-up details and of course if there is any marks etc on the item you should always show in a photo. You can only post four photos total so try and give people a good idea of what the item really looks like.

Description:

Next you need to describe what you’re selling. All the words you include will make it easier for people to search and find your items.

You should mention what exactly you’re selling along with brand, size, colour and anything else people need to know.

Always mention what condition the product is such as: 10/10, perfect condition, BNWT (Brand new with tags)

Even mention why you’re selling it: no longer fits, doesn’t suit me, ordered 2 sizes, didn’t return in time etc. Especially mention if it is not in perfect condition: small mark on right sleeve but barely noticeable (see photo 4)

#tags: You also have the options to add hashtags to your description to make is easier to find but you don’t need the hashtag to make it searchable. If I mention the brand it will come up in search when people search for the brand name, even without the hashtag.

Although against Depop regulations (so I’m not recommending) if there were to be other keywords (popular and similar brand names to what you’re posting for example) then your post may reach a wider audience…

Everyone has different layouts for their description but here is an example of one I would do:

Oh Polly LOVE ME KNOT dress

Ruched long sleeve bodycon dress in Oyster White

Size 10 (small fitting would fit an 8 also)

Thick good quality material

Bought on Depop and worn once by me

Great condition just won’t wear again

RRP 38 SOLD OUT ONLINE

#nightout #party #ruched

Then simply fill out the information it asks you for again, brand, size, price and shipping price too! (This is separate from price).

Pricing:

People don’t want to be buying things close to full price unless it’s brand new and you have the last available one to buy anywhere. If demand for your product isn’t high, then you’re going to have to be reasonable with pricing. You must remember (unless you’re handmaking your own clothes etc) that you’re not a retailer and people are looking for a bargain. However, every item is different so I can’t really give you a baseline price for items. The best way to learn where to ballpark your pricing is search for other items similar to yours and see what everyone else is pricing them for and if they’re selling well. I usually try and price things around 60-70% of what I paid and over time drop the price if there’s no movement.

You must remember websites are usually running offers on their own items. For example, I had one dress up recently and was getting a lot of messages as I was selling it for half the original price. Recently I had no questions about it at all and while writing this I realised the retailer had it on sale for lower than even that. Pricing can fluctuate daily and sometimes you must wait it out and/or concede to lowering the price.

Reposting:

If your item has been up for a few weeks and still hasn’t been purchased I usually go in and edit my item. Maybe switch the photos around, update the price and description a bit and post it again. This way people see something different and it gets put back to the top of people’s search.

Shipping:

This is the bit my friends ask me about most when Depop is mentioned. It’s also the most effort.

I’ve tried to get into a routine so as soon as someone purchases an item, I like to package it up straight away. Fold the item neatly and put it in its packaging. Make sure the address is correct. It’s always best to direct message the buyer and thank them for the purchase and assure them when you will get it shipped. Communication is key for good feedback later and although not necessary, I usually include a little thank you note in some funky way (at Christmas I sent Christmas cards and lately I’ve been using felt unicorn shapes I picked up in the arts and craft bit of the pound shop).

Now as soon as possible, you usually have about 5-7 days after purchase, take it to the post office. All you have to do is take it to the window where they will most likely ask you to set it on the scales for weighing and do the work for you. Once you’ve done all this once it’s a breeze.

Packaging costs me £3 a parcel (this is for second class, under 2kg, less than £20 value, unsigned and untracked which is pretty standard). However, for safety and for the first few sales I’d spend the extra and send it tracked. This way no one can claim they didn’t receive a parcel.

Top tip: if you’re sending a small package like a single t-shirt, then package it flatly. Sometimes they can fit it through the letter stencil, and you can ship for large letter prices which is cheaper than parcel prices, but this is also up to the cashier’s discretion so don’t count on it.

All current pricing can be found online too! You can print labels here and pay online to save going to the window, but I find it easier in person.

Make sure to get your proof of postage receipt and keep it! I always like to post a photo of this to let them know their item has been shipped and remember to update the shipping status too. Plus, you’ll need it if there’s any problems later.

Feedback:

Remember to leave your buyers honest feedback and hope they leave you one in return. The more positive reviews you have them more people will see you as a trusted seller later.

DMs:

Always try and click on to the app a few times a day and respond to any mails as soon as possible. Usually if you wait a day to respond they’ve already found something else instead.

Likewise, if people like your item feel free to shoot them a message: Hey, are you interested in [insert item]? If you have any questions just let me know! [insert friendly emoji]

Remember it’s all about interaction! Followers and following on Depop mean next to nothing. People use the search bar much more frequently than their timeline.

The Realities of Making Money!

Some weeks I’ll sell nothing on Depop and usually there’s more of these weeks than not but other times I’ll sell a formal dress, a few going out dresses, a jumper and make about £100. Although these weeks are far and few between you have got to persevere.

You should always remember when pricing items that Depop take a 10% fee and Paypal 2.9% after you’ve sold something (it costs nothing to list an item!) and account for this when pricing your items but also remember that people probably won’t want to pay £5 + shipping for a plain black t-shirt from New Look. Honestly, I rarely notice the fee being taken out especially if it is for clothes that I would otherwise just pack away under my bed for years.

Another thing to remember is that even when the money is deposited into your Paypal account you’re more than likely still going to have shipping to pay and packaging costs, so you need to set this aside also.

Buying:

So, when I’m looking for something specific online or find a nice dress that I’m thinking of purchasing then I like to do a quick search for it on Depop. I search the website name for the item (Oh Polly Love Me Knot Dress) and the size I’m interested in. If I find what I’m looking for I like to message the seller with any questions and if it is available. It’s always worth asking (politely!!) if they would consider selling it at a negotiated price or even with free shipping but always be reasonable. I can’t count the times people have asked if I’d sell them dresses that I had listed for £20 for a fiver with free shipping. There’s nothing more irritating. The nicer you are the more responsive they’ll be and want to reply.

I also like to save or like items and come back to them later, as a sort of wish list if I’m browsing. If nothing else the app is always good for getting ideas for future outfits much like a mood board.

In the case anything goes wrong…

Always buy through the Depop app and Paypal! Every once and a while sellers will ask you to pay them through friends and family on Paypal to avoid Depop fees but if you do this you have no way to claim back your money if the item doesn’t arrive. If an item does not arrive to you or someone claims they do not receive yours then this must go through the Paypal dispute system. If your claim is legit then you can easily get your money back so no need to worry and if someone makes the claim against you all you need is your proof of postage (but preferably a tracking number for 100% safety) and you can refute the claim.

With Paypal you’re always protected which is what makes Depop so great to use!

This was a long-winded way of explaining my personal process of Depop and has made it look even more complicated than it really is. Everyone has their own vibe how to Depop so don’t think you have to stick to this.

I love using the app to save money and even when purchasing items like formal dresses that I know I’ll only wear once I can usually find the one I want for a bargain or if I can’t I don’t feel too bad about paying full price because I know I can get some money back for it when I resell it. At least that’s what I tell myself…

Okays, that’s all I have for you today… Happy Depoping!

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