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Reality Check: Freelance Lifestyle is Not Just for the Beach
Check out the new blog post!
If you have a preconceived image of freelance lifestyle, it’s probably some fit white person on a beach in a bathing suit holding their laptop. Reality is usually far from that image, so a reality check is usually warranted around this point in the year.
Why Do People Get into the Freelance Lifestyle?
People get into the freelance lifestyle for all kinds of reasons. However, traveling to exotic…
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Organizing Your Online Spaces for Productivity
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One of the top problems for soloprenuers and small business owners is time. Often, the to-do list exceeds the number of hours in the day. However, organizing your online spaces for productivity can help maximize your hours.
What are Your Online Spaces?
Online space is a generic term for the digital channels you use within your business. You may use some or all of these channels, and as time…
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#entrepreneur#female entrepreneur#organization#silver magpie#silver magpie writing#small biz#small business
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2024 Edition: Business Planning Looks Different for Everyone
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#business #businessplanning
It’s January, and if you’re like me, you’ve been inundated with everyone’s take on planning your business. However, business planning looks different for everyone. There is no one-size-fits-all solution for planning.
A Few Words on Business Plans
Business plans and business planning are two different things. A business plan is the bird’s eye view of what and how you will do your business that…
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#entrepreneur#female entrepreneur#planning#silver magpie#silver magpie writing#small biz#small business
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The Impact of Revitalizing Copy and Websites
Check out our new post about revitalizing copy rather than starting over to increase engagement.
Collectively, we see a lot of websites every day. It’s woven into the fabric of society, and most companies have a reference website. This fact can benefit a business, but some websites let their businesses down. That’s where revitalizing copy comes in.
The Problem
Some websites have been around for decades without updates, whether it’s to the copy, the website layout, the coding functionality,…
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Why SEO Still Matters in 2024 and Beyond
Check out our new blog post with a few predictions for 2024.
SEO is a critical component of marketing and part of the broader strategy. Yet, if you’re looking around the internet, you may notice an absence of discussions about SEO and how to implement it correctly for results in 2024.
The Short Version: What is SEO?
SEO is the shorthand for search engine optimization. SEO encompasses both things you do on your website and the strategies you use off of it…
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Why Silver Magpie is Not Swapping to AI At This Point
Check out our new blog post discussing why we're not jumping to AI.
It’s challenging to look at any news site or social media feed without seeing a mention of AI. Depending on your preferences (usually collected by cookies), it may be about the benefits of AI, how to use it to be more efficient, or how it harms creatives.
Writing is an Art, So AI Imitation Lacks
Like many creative businesses, Silver Magie took a hit when ChatGPT exploded into popular…
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The Kerfuffle of Planning and An Alternative to Yearly Planning
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Every December, January, and sometimes November, a lot of businesses start talking about doing a yearly plan for their small business. Yearly planning content appears everywhere, and most sell a program to make it easier. The thing is, it’s a solution that doesn’t work for everyone.
Why Planning Became a Kerfuffle
Yearly planning is an easy topic for businesses in all niches to write about.…
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Creating Motivation, Especially After 2020
Creating Motivation, Especially After 2020, is a challenging proposition. It's one thing many people struggle with, especially with all the available distractions. Staying on track and motivated means making your dream come true.
Creating motivation is one of the most challenging parts of being your own boss. There are thousands of television hours you want to watch, hours of outdoor activities, and many other easy distractions. This procrastination does not benefit you, especially if you’re the head honcho at your small business.
The Dedicated Option
Some people put their minds to something, and that’s all it takes…
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Web Misconceptions: Building a Website is Hard
Web Misconceptions: Building a Website is Hard The thought that building a website is hard, time-consuming, or otherwise not for ordinary people holds folks back. It's simply not true. Anyone can start a site, regardless of experience.
You have seen many businesses benefit from websites, even when they do not update them regularly. However, there’s a perception that building a website is hard and that you have to spend significant amounts of money to get a good one. In the age of on demand everything, that could not be further from the truth.
The Website Building is Hard Misconception
Part of the belief that websites are…
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Social Media as a Copywriter
Social Media as a Copywriter can be complicated. Simply because someone is a copywriter does not mean social media is an effortless thing. Instead, it requires the development of a strategy just like every other aspect of a business.
Social media presence is a necessary evil for copywriters. Unfortunately, being a fantastic copywriter does not always translate into social media posts. However, developing a strategy can help you maintain a solid presence, even when it’s not a revenue stream.
The Time Tradeoff
If you let it, social media is a time suck. There are simply too many platforms and potential courses of action…
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SEO Keyword Myths: Keyword Frequency
Keyword frequency is a hotly debated topic in the SEO world. It's no longer as black and white as people believe it is to write SEO copy. The algorithms keep getting smarter and more difficult to gain. That's where writing for people helps. #seo
Understanding how to use SEO is a trick, and it’s an evolving process. Unfortunately, that leads to many misconceptions. One of them is keyword frequency. So many people, even copywriters, believe that more is always better with keywords.
Why Does Keyword Frequency Exist?
When the internet first began and search engines came into existence, they were rudimentary. By today’s standards, they…
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Freelancing Truth: It Takes Time to Handle Income Variability
Freelancing Truth: It Takes Time to Handle Income Variability Unfortunately, it's a reality. It takes a very lucky person to jump into freelancing and immediately become stable financially. Most of us struggle for a while to find the right balance.
The internet does an interesting thing. When people look up freelancing, they get sent to all these guides that guarantee they will be successful if they do this or that. The thing is, most freelancers live with a level of income variability, especially in the beginning. I know I did and do.
The Wibble Wobble
Freelancing is a balancing act. There’s the time it takes to do the work, pricing…
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Understanding Profiles for Small Businesses
Understanding Profiles for Small Businesses is essential for long term success. Without profile management, your small business may be at the mercy of other people. #smallbusiness
Profiles for small businesses does not merely refer to social media, though that’s what many think of. Instead, it relates to the whole gamut of profiles available on the web. These create your company’s image and broader profile whenever a potential customer looks it up.
What is a Profile?
Classically, a profile is a short article written on a person or business. In modern language, a…
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Where to Find Copywriters
Where to Find Copywriters can be quite the conundrum. You want one that fits your budget and produces the level of content you need. Even if that's not Silver Magpie Writing, let's find you the copywriter you need!
Even if Silver Magpie Writing isn’t the right copywriting company for your business, I still want to help you with the right fit for your business. There many locations where you can find copywriters on the web. It’s just a matter of pinpointing the right one that matches your content budget and the quality you want.
Freelancing Platforms
Freelancing platforms are where a lot of distinct…
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What a Flesch-Kincaid Score Has to do with Web Content
What a Flesch-Kincaid Score Has to do with Web Content is actually quite a bit. After all, the web must be readable, or we're all talking to ourselves!
If you work around the web, you may have heard the term Flesch-Kincaid score or FK score thrown around. The thing is this score is rarely explained unless you’re a copywriter. It’s a measure of readability, and you should pay attention to it if you’re doing anything involving audiences.
What is Readability?
Readability is a fancy way of saying easy to read. It used to also apply to…
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Organizing My Copywriting Business
Organizing My Copywriting Business is a journey in and of itself. I've tried so many different options, but now I think I've found something that works for the time being.
Organizing a copywriting business can be a tricky proposition, especially if you’re new. There are many moving pieces. For solopreneurs like me, each piece is our responsibility. It’s overwhelming at times, while at others, everything goes perfectly. All in all, I wouldn’t change owning my own business, though.
My Organizing Driver
You may have heard the adage, “You can have things fast,…
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The Simple Guide to On-Page SEO
The Simple Guide to On-Page SEO is here. Many people bootstrap their small businesses and need to get this right so their website succeeds. I get it, especially since I had to make it happen myself.
As a business owner, you hear about SEO all the time. It’s an important factor in creating a successful website. There are many pieces of conflicting advice about how to do on-page SEO, though, and much of it may be out of date. Here in July 2020, let’s chat on what’s currently up with on-page SEO
On- Versus Off-Page SEO
On-page SEO is distinct from off-page SEO. On-page SEO is things you…
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