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Amazon Posts: New features can increase your sales in 2021

In October 2019, Amazon launched a new tool, Amazon Posts, for sellers to visually narrate products. With its help, Amazon sellers can drive sales by sharing unique lifestyle pictures and introducing product content in more detail.

What does this mean for brands?

Using Amazon posts is a great way to build brand awareness and recognition and ensure its solid existence. Branded stores can create engaging and valuable content and share it on the platform. Since the display style of the content is very similar to the content on Instagram or other social media that the buyer responds to, it can bring in a lot of traffic.

What's new in Amazon Posts in 2021

In 2021, Amazon updated the tool and released new features:

1. Storytelling posts about multiple products. From now on, sellers can create posts describing multiple products at the same time to provide detailed information about product changes or matching products.

2. Scheduling posts allow sellers to plan and make sure that all tasks are processed on time.

3. Allows to download reports and compare the function of indicators related to your company, brand or organization over time.

Where are Amazon posts displayed?

Many people ask where Amazon posts are displayed. But this matter is actually in the market itself. Amazon determines where to display your posts based on the customer's interaction with your content and its relevance to your audience. The content can be displayed in 4 different places.

• Brand feed: There is a lot of content in the brand feed to browse. But at its core is a channel for sharing all content related to your brand with your buyers and customers as a one-stop shop.

Product page carousel: "Carousel" is a series of posts displayed on the product detail page, allowing users to scroll horizontally.

• Associated brand channel: Clicking on a post will take buyers to the appropriate brand channel/feed, where they can learn more about your products and other branded products.

• Category-based feeds: Amazon assigns appropriate category labels to each article. In this way, content can be browsed by category, making it easier to find products that complement the order.

Who can use Amazon posts?

Amazon Post is currently limited to U.S. sellers who have registered membership subscriptions for the Amazon brand on Amazon.

What are the benefits of Amazon Post?

The competition in the e-commerce field is very fierce, which brings many challenges to Amazon sellers. A successful feed is a more attractive way to attract new customers, motivate shoppers, and retain them. With Amazon Posts, you can provide shoppers with great content about your brand, and by maintaining a feed that attracts shoppers, you can inspire and win back customers.

In addition, posts give sellers the opportunity to read metrics about visitor impressions, views, and clicks. Amazon Posts can also be called a new customer engagement tool because it allows brands to send follow-up messages (using the "follow" button) to their fans, saving them time and increasing brand trust.

How to set up and use Amazon posts

Want to learn how to publish to Amazon? Please follow the simple steps below:

1. Go to posts.amazon.com.

2. If you are not a member, please log in to your Amazon account or create one. To do this, you must verify and add your brand logo.

3. Upload high-quality images of products, add attractive titles and mark related products.

4. When the client clicks on the feed of the publication, it will automatically take them directly to the PDP of the project.

What happens when I publish on an Amazon post?

Since this tool is new, its effective use is a real way to beat the competition. Become one of the pioneers of Amazon Posts, and you can easily access your content because the market is not oversaturated.

In addition, since Amazon posts can appear in many places on Amazon, it provides users with an easy way to showcase and cross-sell their products.

This in turn increases brand awareness: when posts are displayed on different channels, they have many opportunities to bring new customers directly to your store. These new consumers may not be specifically looking for your product, but they have discovered or more precisely obtained your product through Posts.

Measure the performance of your posts

Earlier, Amazon only allowed sellers to measure the indicators of the carousel view, but it now includes analysis of the performance of posts on the entire website. There are specific metrics that can measure the performance of your Amazon posts. They include viewable impressions (posts are displayed for 1 second or longer); total engagement (clicks on posts); engagement rate (correlation between engagement and impressions); and finally, clicks.

Tips to help you get started with Amazon Posts

As a powerful marketing tool, Amazon Post aims to leverage the creative efforts of sellers on social media and combine it with the power of the Amazon platform.

Similar to regular social media, it motivates users to interact with brands and products. However, unlike Instagram or Facebook, you sell on Amazon.

So, you might want to start here: put more effort into your posts. Don't just forward from the media to the media. Consider the target audience and its needs.

One of the most important things in marketing is to be honest with customers. If you advertise how good your product is in social media posts and post related information on Amazon, please prove that you like it and use it.

In fact, making a video tutorial is perfect, where you can share detailed information about the project. You can also take photos on the go to show readers that you have the item with you (and they should).

Organizing routines can help you create more achievable goals. Therefore, try to schedule your daily posts and check the metrics regularly.

How to make the most of Amazon posts?

After you start using Amazon Posts, you want to make sure that you make every effort to make the most of it. You can do the following:

• Set to publish several times a day: The more content, the better, but keep the quality of the content as high as possible.

• Repost from other social media: If you actively post on Instagram and other channels, you can save time by reposting that content to your Amazon post feed.

• Use beautiful images: It can be difficult to get the engagement you want, especially when the content is as large as it is now. One way to make your posts more clickable is to use stunning images. Check out product photography trends in 2021.

• Stand out with your headline: the first two lines are your headline. Therefore, you should try to attract the reader’s attention through the driving questions or clever phrases in these two sentences.

• Read your metrics: It may take several weeks for your Amazon posts to accumulate the necessary traffic and interactions before you can see any significant results. So please check your metrics, and then you can consider adding more content.

The last sentence

Promotions are an integral part of any effective business development strategy. To successfully sell on Amazon, you need to detail your compliance with product promotion methods.

Now that you know how to post on Amazon Marketplace, new ways to promote your Amazon business and sustain its growth are in front of you.

Although Amazon Posts is still in beta, it has already gained a lot of attention. Because it is easy to use and free, Amazon Marketplace sellers attract new customers almost effortlessly with its help.

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How does Amazon's old products explode traffic

Amazon's old products want to burst traffic in two ways. One is to increase the exposure and the other is to increase the conversion rate. Only with these two aspects of data, the traffic will naturally be much higher.

1. Increase exposure

1. The first picture

The first image must be a pure white background, it must be a physical display, without other accessory images; the first image product must cover at least 85% of the entire image, without any text description or watermark; TIFF and GIF formats can be used Picture file;

2. Title

Title is a very basic factor that affects search rankings. A good title can create profits for the product, and it needs to be written carefully. In a good title, it is necessary to express the basic information of the product (such as including core keywords, such as brand, product series or model, material or main ingredients, color, size, quantity, and the first keyword on the title is generally Brand name), but also in line with the buyer’s search habits, so in order to write a good title, sellers who open a store on Amazon need not only master the basic information of the product, but also understand the market, buyers and competitors.

3. Search terms

The keywords set in Search Term are not displayed at the front desk, and the words filled in are equivalent to the database. When a buyer uses a keyword to search, if these words happen to be written in the seach term, then automatic matching will be performed, including exact matching, Phrase matching, fuzzy matching. Therefore, when the seller fills in the seach term, he can fill in words that are not used in Titie (title).

4. Price

You can set a competitive price based on the results of the previous market research; use the third-party tool AMZTracker to observe the ranking. If the ranking rises, the pricing will be maintained; if the ranking declines, continue to adjust the price until the ranking can rise; observe the relationship between pricing and ranking every day to maintain a steady upward trend in the ranking until the target ranking is reached or surpassed; the target is reached After ranking, gradually adjust prices upwards, continue to observe ranking changes, and finally determine stable and competitive pricing; long-term observation of ranking changes, if there is a strong competitor, the ranking will decline, and the pricing strategy needs to be adjusted in time.

5. Rank (ranking)

The early stage is to work hard to improve the ranking of the product! The main factors affecting product search ranking are as follows. Correlation

The relevance of keywords is a basic factor that affects search rankings. Sales volume and conversion rate The sales volume of each product is different, and the conversion rate has its own high and low. This factor will also affect the search order of the product. Account weight and performance One of the concepts of cross-border e-commerce platform Amazon is to focus on products and light on stores, and attach great importance to the buyer’s buying experience. If the performance indicators of the seller’s store opening on Amazon are very good, they are doing a good job in products or services. Very good, then Amazon will increase the weight of the store’s products accordingly.

6. CPC

Amazon CPC advertising keyword sources include two types: Automatic Targeting generated automatically and Manual targeting manually set. Through constant price adjustment for a period of time, analyze the change between the delivery cost of the core keyword and the click to determine a reasonable bid Bid of the core keyword, so as to obtain the maximum return on investment ROI of CPC advertising. After completing the above core keyword optimization, you can use the keyword tool to mine the long-tail keywords of the product, and carry out the long-tail keyword placement test according to the above method, sort out the long-tail keywords with high conversion rate, and then put them in large quantities .

Second, increase conversion rate

1. Photo

Buyers search for products through keywords, and the first thing they see are pictures of your products and incomplete titles. People are always visual animals, and the beauty of your products depends on the quality of your product pictures.

2. Review

When the basic LISTING is optimized, in many cases the conversion rate is directly related to REVIEW. The number of REVIEWs is of course the more the better. When Amazon still allows evaluation, few TOP REVIEWER reviews are unattractive. In general, pay attention to keep the review score at 4 or above as much as possible, and the form of reviews should be as rich as possible. There should be text, video, and pictures. For every additional 100 orders, keep adding 5 or so comments. Everyone has the habit of looking at good reviews when shopping. If the same products and prices are found by users, there is no doubt that 90% of consumers will rush to more well-reviewed products.

3. Price

Standard price and Sale price should be set at the same time, but also pay attention to determine whether the price of Sale price is really competitive.

4. Rank

Improve keyword matching

(1) The classification of the product: When publishing a product, it is necessary to correctly select the product category and sub-category. (2)Titie (title): Title is a very basic factor that affects search rankings. A good title can create profits for the product, and it needs to be written carefully.

(3) Bullet point (detailed description): Bulletpoint (short description) is mainly used to list the main selling points and highlights of the product, including product introduction, size, function, product features and advantages, and transportation time. This piece of content is the content that buyers will read when they learn more about the product.

(4) Description: The long description is an extension of the short description. There is a lot of space to write keywords, describe in detail, and supplement product information.

(5) Search Term (keyword): The keywords set in SearchTerm are not displayed in the front desk, and the words filled in are equivalent to the database. You can fill in words that are not used in Titie (title).

5. CPC

Note that our product and category classifications are also related to keywords. If the category and keywords are not related, our CPC advertisements may appear on categories that do not belong to your product at any time. An automatic advertisement will be associated with the product with a high category ranking.

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Operational notes-the essentials of Amazon product visual marketing

Amazon sellers all know that the quality of product pictures largely affects whether consumers are interested in clicking and viewing, which has a huge impact on the traffic and conversion rate of our stores, so do a good job of Amazon product vision Marketing is very important.

1. Detailed explanation of Amazon product image rules

1. Site standards for all product pictures

2. The picture must accurately display the goods for sale

3. The picture must match the product name.

4. The product image must occupy 85% or more of the image area.

5. To achieve the best zoom effect on the details page, the resolution of the longest side of the file is preferably not less than 1600 pixels. It turns out that the zoom function can help increase sales. If you cannot meet this requirement, the minimum resolution for the file to be scaled is 1000 pixels, and the minimum resolution for the file to be displayed on the website is 500 pixels.

6. The resolution of the longest side of the picture must not exceed 10,000 pixels.

7. The picture must be in JPEG (jpg or .jpeg), TIFF (.ti), PNG (.png) or GlF (gif) file format. The preferred file format is JPEG. Our server does not support animated pictures in .gif format. The pictures must be clear, not pixelated or have no jagged edges.

8. The picture must not contain nudity or be sexually suggestive. It is not allowed to show children, infants and toddlers leotards, underwear and swimwear through real models.

9. The image must not contain any Amazon logo or trademark, Amazon logo or trademark variations, or any content that is confusingly similar to Amazon's logo or trademark. This includes but is not limited to any text or logos that contain AMAZON, PRIME, ALEXA or Amazon Smile designs.

10. The image must not contain any marks, variations of marks used by Amazon Mall, or any content that is confusingly similar to the marks. This includes but is not limited to "Amazon’s Choice", "Quality Choice", "Amazon Alexa", "Working with Alexa", "Best Seller" or "Best Seller". Please refer to the Trademark Usage Guidelines for more details.

2. Data analysis of competing products

1. First, sort out the pictures of competing products and make a table for comparative analysis

2. Analyze the difference of the main product image and display the angle

3. Display of the selling points of the sub-picture, explanation of the parameters and other information

4. The layout of the main picture and the sub-picture, multi-dimensional considerations

Situation analysis:

1. Mostly use character scenes to express Selfie halo and other effects;

2. The support tool configuration must always be complete;

3. The pictures should be exquisite, plus videos and A+ pages to provide product explanations and improve conversion rates.

Sellers can use third-party tools to capture the picture information of competing products and monitor link change information, analyze the reasons, observe the effects before and after adjustment, and make timely countermeasure adjustment actions and optimization work

3. Develop a product picture planning plan (main picture series, A+ points)

The main drawing series of drawing ideas are explained in detail, and the picture plan is as follows:

1. Generally speaking, the main picture shows the front of the product, but for sports shoes, the running feeling of the product can be displayed more through a 45-degree angle on the side, showing the upper, the edge of the sole, and the mouth of the shoe. In the follow-up, we can judge the quality of the optimized main image through the click-through rate of the ad display.

2. In the second picture, the upper foot picture is used to show the upper of the product, and the ventilation effect is added. It can visually show customers the effect of the product on the feet and the characteristics of the breathable upper.

3. The third picture can analyze the design effect of cushioning and explain the cushioning.

4. Especially the main product, it must have its biggest feature different from the market competition. For example, the biggest selling point of a certain sports shoe is the leopard ridge bionic technology design of the sole. If it is literally translated, then the customer may not understand it at all. Therefore, I boldly used the domestic Tmall's stylized drawing thinking here, and described the selling point of the product by highlighting the spine of the cheetah.

5. The fifth picture is the display of the front and the sole. Because of the details or effects of the previous use, this is a supplement to the product, and the product itself can be seen completely and intuitively.

6. The sixth picture is a size picture. If it is a seller who does not have a brand record, it is recommended to add a size picture to the seventh picture for products of the size category, so that customers can refer to the purchase and reduce the return rate. For footwear products, domestic factories generally provide shoe plant length information, and sellers need to change the millimeter unit mm to the foot-in unit.

7. The position of the seventh picture, capable sellers can take professional product videos or online celebrity dress interpretation videos. According to the form of these main pictures, we will show you the new drawing ideas. We need to make drawings according to the products and product characteristics of different categories, and slowly optimize the product pictures through the background conversion rate data analysis.

Details page description writing reference

If it is a third-party seller account with Amazon brand registration or brand authorization, you can create an A+ page; for those without brand registration, you can only write the product details page description in plain text format. The general reference ideas for writing are as follows:

1) The detailed description is a supplement to the selling point and product attributes, packaging, guarantees, etc.

2) You can write a slogan or brand profile first to highlight the value of the brand.

3) Then add product selling points or product attribute parameters, product packaging information, accessories or weight and size information.

4) And supplementary explanation of after-sales guarantee, product description, etc., to increase customer confidence in buying.

A+ page production

For sellers with brand records (including brand authorization), A+ pages can greatly increase the conversion rate of product pages. About A+ page is composed of multiple modules, we can freely combine according to different product types. There are several common modules:

Module 1: Large picture poster display category. For clothing products, 970*600PX can be used to highlight the scene effect; for electronic products, 970*300PX can be used.

Module 2: Use the product picture on the left to supplement the selling points and parameters. The picture size is 300*400PX. On the right is the brand profile, highlighting the brand’s core competitiveness. The picture size is 350*175PX.

Module 3: Introduction to the key functions of the product, such as auxiliary warmth retention, waterproof effect, anti-static sales. Picture ruler ten is 300*300PX.

Module 4: Using product correlation diagrams, by comparing the parameters of their own products, it is convenient for customers to choose and purchase, and it also reduces the flow of outgoing traffic.

Main picture video production reference

With the rise of TikTok, short video presentations or live video broadcasts have brought huge innovations to e-commerce sales. This is also true for the Amazon platform, where video display is particularly prominent. In the video position of the product page, there are the main picture video (position of the 7th picture), the associated page video and the REVIEW video.

First of all, we must make a main picture video based on the product page, so as to better improve the link weight and conversion rate, which is in line with the e-commerce's progress from search-based shopping to experiential shopping. Regarding the production of the main picture video of the product, it is necessary to conceive a plan based on the characteristics of different products, and then evaluate the display effect of the selling point, and carry out the video shooting and production.

For example, for winter clothing and trousers, you can first display the details of the product, including the elasticity of the trousers, trousers, knees, zippers, etc.; then display the product's functional selling points, including waterproof, windproof, anti-static, etc.; finally use the model to wear and display, suitable for snow Local scenes, or collective display effects of several colors. Through the scene display, it can give potential consumers an intuitive product experience and promote order placement. And display the brand LOGO before and after the video. For specific production, please refer to the single product video application form and submit it to the video production department.

Main image and video upload management

Prepare the main picture video first. The specification is .mp4 or .mov. The recommended video length is 30s to 60s. At the same time, prepare a video cover image to facilitate the highlighting of the video's selling points. Click "Upload & ManageVideos"-"Upload Video" on the inventory page to upload videos.

Fill in the simple name of the product in "Title", enter the ASIN to be displayed in "ASINs*", and click "Thumbnail *" to upload the video cover image. The general size is 1280*720PX.

After uploading the video, wait for the video to be approved and displayed on the product page. The video will appear in the position of the original 7th picture, and will also appear in the "Videos for this product" section of the associated video. Later, you can view the viewing volume data through the management video page, and make a rough judgment on the customer's acceptance degree.

Related video section setting skills

In the related video section, one type of video is for the ASIN of the link itself and is displayed as "Videos for this product", and the other type of video is the other product promotion section and is displayed as "Videos for related products". Through the associated video, customers can intuitively understand the selling points of product features, thereby increasing their confidence in placing orders. Similarly, a rival’s video may also cause customers to pay attention to its product, causing traffic loss. Therefore, we need to occupy the entire associated video section position, and need to fill up 5 videos, so that we can reduce the video position of other products and avoid traffic loss.

For videos in the "Videos for this product" section, the system captures the main picture video, and uploads the associated video and REVIEW video through the buyer account. In the same way, we can also upload the video to the opponent's link page through the buyer number, thus occupying the position of the competing video and gaining customer traffic.

Use the self-support account, click "Upload your video" on the product page, enter the video upload page and upload the relevant page, fill in the video name in the "Title" in the buyer's tone, such as "nice product", and save it.

Four, brand flagship store settings

For stores with registered brands, you can set up brand flagship stores, click "Stores"-"Manage Stores" to create a store. You can set multiple sub-categories in the "Home Page", generally for store product classification, or "New Arrival" for new product promotion.

For the shop homepage, click on the shop sign to set the shop sign picture. The picture size is generally 3000*600PX; the main page can also set the main product, upload the product picture, and insert and adjust the ASIN.

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Children's toys Amazon CPC certification and CPC certification requirements

Toys and baby products on Amazon America are particularly good sellers. Unlike other clothing products, they will be affected by the season. Toys and baby products are very popular all year round. However, toys and baby products on the shelves must have CPC certification, and the Amazon US site CPC certification is a mandatory certification for children's products. Products without CPC certification will be removed from the shelves, the payment will be withheld, and there will be risks such as prosecution. So what is CPC certification? What are the common CPC standard requirements of Amazon? Next, the editor will take you to find out.

1. Introduction to CPC certification

CPC certification refers to the written Children's Product Certificate (CPC) issued by the manufacturers and importers of children's products to prove that their products meet the children's product safety regulations. It is applicable to all children aged 12 and below as the main target. For target products, such as toys, cradles, children's clothing, pacifiers, etc., if the product is produced in the United States, the manufacturer is responsible for providing the CPC certification, and if it is produced in other countries, the importer is responsible for providing the CPC certification. In other words, Chinese cross-border sellers, as "importers", want to sell products from Chinese factories to the United States, they need to provide Amazon with a CPC certification. And it should be noted that the CPC certification certificate must be in English, and the children's product certification must be the test results of a third-party laboratory recognized by the US Consumer Product Safety Commission (CPSC) to be valid.

2. Toy CPC testing standards: (CPSC has published 46 standards in total)

①CPSIA total lead and o-benzene, heavy metals; ②American toy standard ASTMF963; ③Safety standard for electric toys 16 CFR Part 1505; ④Rattle toy requires 16 CFR Part 1510; ⑤Pacifier safety standard 16 CFR Part 1511; ⑥Children's clothing and carpet burning Performance, such as 16 CFR Part 1610; ⑦Children's products: strollers, cribs, fences, harnesses, safety seats, bicycles, bathtubs, cradles and other product standards.

3. The basic requirements of American Amazon:

1. The CPC certification must be the result of testing by a third-party testing laboratory recognized by CPSC;

2. CPC certification issued by the seller, and third-party laboratory institutions can provide assistance in drafting CPC certification;

3. Children's products must comply with all relevant safety laws and regulations;

3. The content of the CPC certification certificate:

a· Product information: (name and description) Describe the product information as much as possible to make the product distinguishable;

b· The product is applicable and passed the test is our CPSC regulations and rules: the test results are presented by a third-party laboratory institution accredited by CPSC;

c· Information of the importer or manufacturer who certifies that the product is compliant: including name, address and contact information;

d· The production date and address of the product, the production date must be year and month, and the address must be the city;

e· Detection time and address;

f· Information about the CPSC-approved third-party laboratory organization performing the test: testing time, organization name, address, contact number, and email address.

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7 tips to teach you to quickly increase Amazon sales!

Amazon has grabbed market share in the past 20 years, has hundreds of millions of members and annual net income of more than 280 billion U.S. dollars. Faced with such fierce competition, if there is no systematic strategy matrix, Jingzhou will be carelessly lost. This article will introduce how to effectively increase the online sales of Amazon stores and reasonably control the cost of advertising input.

#Tip 1: Classification optimization

Amazon sends 3 billion products to the world every year. This huge platform can achieve sales goals in an orderly manner thanks to its well-structured category tree network. The categories are systematically arranged to simplify the user's browsing experience.

Due to the fierce competition between products and categories, sellers usually try to place their listings in low-competition subcategories. The main problem faced by new sellers when launching products is that it is difficult for them to find a category that is beneficial to them. The sub-category must not exceed the maximum budget, and in order to reduce errors in the selection of products, sellers need tools at hand.

AmzChart is a simple and easy-to-operate Amazon tool that can help sellers find hot-selling categories on the platform.

If you want to know which products are currently hot, AmzChart can support it in the following two ways:

First, enter the "Products" page, you can see the general filtering function, which lists the functions that other Amazon sellers often look for. Target products that meet your criteria and combine them with the filtering function.

Demo: Suppose you want to know the best-selling products in each major category in the last 7 days. Click "BSR in Primary Cat" and select the top 20. It can be seen that the children’s lunch box is the best-selling product in the kitchen supplies and catering category in the past 7 days. This is exactly in line with the actual needs of students in the back-to-school wave.

If you are an Amazon noob, you don't know what BSR is. AmzChart can help you find products in another way: view "recommendation filters" and "charts". AmzChart lists 5 recommendation filters: "low competition", "optimization potential", "high ROIC", "new hot selling" and "new hot niche", which is more intuitive for Amazon novices.

Demonstration: Identify products with a "low competitive environment". These products usually rank higher in the BSR and have fewer sellers, which provides an opportunity for Amazon novices to start selling products with fewer competitors.

The "Chart" section serves Amazon's new users in the same way. AmzChart provides "Bestsellers" and "New Releases" charts for all product categories. This is the easiest way.

AmzChart supports searching for hot-selling items in all categories within a selected time period. If the merchant already has the intended product, you can find relevant keywords, categories, and further details of expected traffic and final sales through Amzchart.

Not only that, but you can also find the daily BSR trend of each type of product through this tool. If the selected product can be placed in multiple categories, you can use Amzchart to understand the best category based on competition and return on investment.

Demo: Assuming you decide to sell diapers on Amazon, you can refer to the industry paths of other diaper brands. It can be seen that there are two paths to find a certain brand of diapers-baby care and baby diapers. According to AmzChart, if the brand's BSR in the baby care category is relatively low, it means that it sells better in the baby care category than the diaper category, and baby care is currently in a less competitive market. Accurately categorize the products, which can bring more sales! Therefore, the analysis tool AmzChart can help analyze product categories and help the sales of each hot-selling product continue to surge. [Click to try AmzChart]

#Tip 2: Increase Amazon store sales

The role of keywords is also important. More comprehensive keyword research can help businesses create more sales and reduce the cost of paid advertising. First, you need to determine the seed keywords for the product or brand. If you are selling a puzzle game for children, you need to add multiple keywords, such as "puzzle game" or "children's toys". Google Trends can provide keywords for the corresponding niche market, and then Amzchart can be used to further refine the keyword search. Amzchart will select the appropriate field from the keyword list automatically given by the system to guide more traffic into the Amazon store. If you plan to sell Christmas items, you can use the keyword "Christmas" to find the corresponding keyword and its monthly search volume, monthly purchase volume and conversion rate (CVR). In addition, you can also see how many products have this key field in their Listing. It is suggested that you should mix related keywords and pay more attention to those keywords with better traffic data.

It’s important to remember that because the platform does not allow irrelevant products to appear in search results, the products sold must be highly relevant to the keywords.

#Tip 3: Ensure high-quality product information

Online sales are different from physical sales. Consumers can only trust the text, pictures, and videos provided by the merchant to make a purchase decision. Experts believe that the difference between top sellers and other sellers lies in their product photography and post-production. The background should be as clear as possible, and the pictures should clearly show the product from different angles.

High-quality product images and videos can add more appeal. If there is no way to start, it is recommended to outsource to a professional team.

#Tip 4: Pay attention to user queries

Amazon consumers can directly ask sellers on the product page, focusing on solving consumer problems, which will help eliminate customers' doubts and build trust. It not only reflects the understanding of a specific product, but also helps to increase the conversion rate.

Consumers may use keywords that are ignored by businesses in their questions. Therefore, you must spend some reasonable time to provide them with effective answers. Try to keep the answer short and concise to help the other party get information quickly. The study also found that long and irrelevant responses can annoy consumers. Always maintain a professional and professional image, otherwise customers may not trust your brand. Before answering questions, you must remember your brand's positioning and tone, and it is recommended to arrange for someone to be responsible for communication.

#Tip5: Focus on customer service

Many people think that Amazon only needs sales to open a store without any interaction with customers, but this is not the case. Amazon ranks sellers based on how they interact with customers. The ranking score is obtained by analyzing the matrix, and one of the most important indicators is customer evaluation. The degree of praise is enough to represent the credibility of the brand, so if you want to build a positive brand image, you need to let customers leave positive feedback on your products and services.

This is not just a ranking issue, but also a common human characteristic. Before buying from your store, new customers will take the initiative to check product ratings, merchants’ interactions with users, and merchants’ attitudes towards positive and negative reviews. If you have good customer service and rankings, your chances of occupying a search result page will increase. Therefore, good customer service is directly proportional to an increase in conversion rate.

#Tip 6: Check inventory

Excess inventory will increase operating costs, while less inventory will reduce sales. Therefore, maintaining a specific inventory level is very important.

Regularly monitor inventory according to appropriate strategies to ensure that there is always a certain number of products available for shipment. If you are using the FBA model, before sending any bulk inventory to the warehouse, first calculate the relevant expenses. After all, the ultimate goal is to create profits and get more return on investment, not just to get sales and positive reviews.

#Tips 7: Timely fulfillment and delivery

Timely delivery of orders is directly proportional to more positive reviews, which is conducive to building long-term customer loyalty. Therefore, FBA is becoming more and more popular. In this mode, only a certain amount of inventory needs to be delivered to Amazon's warehouse. After the customer places an order, Amazon officials will ship the products to the customer after selecting and packaging. It is also responsible for returns and refunds. If you want a semi-automated fulfillment process, FBA will be the most preferred. Since merchants do not have to personally select, pack, ship, and manage returns and refunds, the entire process will be extremely easy.

The above, 7 skills must be kept in mind! Go ahead and practice it!

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[chen20200805]

The peak season is coming! Amazon FBA replenishment policy updated again

In 2021, in what way will cross-border e-commerce end? With the advent of the peak season, the cross-border journey for sellers in the last two months is promising but still difficult.

On November 9, Amazon Europe announced that it has improved storage efficiency, increased operation center capacity, and increased FBA capacity and replenishment restrictions for sellers to support sellers in preparing for the peak season. The following is the content of the announcement:

With the increasing demand of European sellers for FBA, Amazon has improved storage efficiency and increased the capacity of its operations center.

In 2020, Amazon has invested heavily in increasing the area of ​​its fulfillment and logistics network. In 2021, Amazon has opened more than 10 new distribution centers in the United Kingdom and the European Union.

Among them, seven new operation centers have started operations on September 6, 2021, including BGY1, MXP6, MUC3, EMA3, NCL1, MAD7 and POZ2.

For more information on the latest capacity limits, please visit FBA inventory storage limits.

What is FBA (Fulfillment by Amazon)?

FBA stands for "Fulfillment by Amazon", which means that Amazon provides sellers with high-standard warehousing, picking, packaging, distribution, collection, customer service, and return services. By using Fulfillment by Amazon, sellers can focus on sales without having to waste time and effort for logistics and customer service. Goods can be shipped according to the two levels of standard (3-5 working days) or priority (1-2 working days).

Advantages of FBA?

1. FBA can provide buyers with Super Saver Shipping service and also serve Amazon Prime members;

2. Rich experience in logistics, fast delivery time and intelligent management;

3. Improve seller’s listing click-through rate and conversion rate;

4. Amazon is responsible for bad review disputes caused by logistics issues;

5.7*24 Amazon professional customer service;

6. It is easier to have a shopping cart when sending FBA

The disadvantage of FBA?

1. The cost of some products is slightly higher than that of domestic delivery;

2. The FBA warehouse will not provide customs clearance services for the seller's first shipment;

3. Remove inventory address only supports US address (do US FBA);

4. Customer returns are too random, which brings a lot of trouble to the seller;

5. If the inventory performance does not meet the standard, the inventory capacity will be restricted;

6. The customer service can only communicate in English, and the efficiency of email communication is not so high.

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[chen20200805]

How to be a good Amazon

Everyone is saying that Amazon is losing money

It seems that sellers all over the world are losing money

But in fact, is this really the case?

I believe that every Amazonian is eager to figure out how to be a good Amazon.

Today’s article may subvert your cognition, but please continue to read on

When chatting with some friends before, I mentioned that Amazon's threshold is getting higher and higher, and the overall level of the seller group is becoming more and more professional, otherwise it will be difficult to stand out among so many products. But in fact, many novice sellers don't understand everything, just listen to what others say you want to spend, how you want to do, and then lose money. So I suggest that this kind of brain doesn’t know anything about it, don’t give it away, but if you really want to do it, you can still find some professional team to operate it, and learn it by yourself, otherwise it’s better than your meat buns and dogs. Good. It's all from the bottom of the heart, and I don't know how many people can listen to it.

But I told Xiaobai not to be an Amazon, not to say that Amazon can't do it. You can read some of my previous articles on the analysis of the Amazon market and the development of cross-border e-commerce. It can be said to be quite optimistic.

The demand and scale of the cross-border e-commerce online market are growing rapidly, the market is not saturated, and everyone still has opportunities.

Someone also asks that Amazon has already missed a golden period of his business. Are we still in the early days?

Here I will tell you about the three periods of Amazon I think: 2010 to 2015 is a blue ocean period for Amazon. In this period of time, there have been many such things as the three best Amazons, the four young ones in South China City, and the five tigers in Bantian. For a while, everyone is doing another shop; 2016 to 2018 is a boutique period for Amazon, during this time everyone has made another hot item to seize the market; 2019 to present, it is a brand period for Amazon, and more and more The more stores start to build a brand, only if the brand has it, will there be a brand premium. So in fact, Amazon's rules are constantly changing. Its threshold is getting higher and higher, and your competitors are getting more and more professional. At this time, you will be eliminated if you work hard.

Many novices are accustomed to putting themselves in a novice position. It seems that there will be novice strategies that will allow you to grow slowly, but will this kind of thing exist on Amazon? No, everyone wants to make money, and you lose when you put yourself lower than others. So what I want to say here is that from the first day you started Amazon, you can no longer think of yourself as a novice.

So how can I be a good Amazon? The following is my personal opinion

First: The most basic, you must be familiar with the rules and policies of the Amazon platform and its latest changes, and you must not step on the red line! Don't be crazy obsessive on the edge of death, often walk by the river where there are no shoes that are not wet, and stop closing the store from following the platform rules.

Second: We must understand Amazon's gameplay and logic. Amazon is an e-commerce platform based on keyword search rankings. All of our operations in terms of operations are aimed at pushing up the search rankings of products on certain keywords, even cpc advertising is the same. The purpose of advertising is to increase the exposure of certain keywords of the product. After exposure, you will attract others to click through your product pictures, titles, prices, ratings, etc., and then promote conversions. Don’t place too much hope on the advertisement. Whether there are clicks and whether it can bring orders, it can’t all be pinned on the advertisement. Don’t be Amazon for a few months, and you’re still learning about advertising repeatedly, learning Amazon’s operations and advertising. If it's fast, half a month, if it's slow, one month is definitely enough. The difference between new and veterans lies mainly in experience, and these advertising experiences cannot be learned, and they are all accumulated with a little bit of practice.

Third: In terms of products, we must do a good job of data analysis and research. We must do serious research on product trends in low and peak seasons, market capacity, competition, monopoly, etc. Do not just decide to say, this The product is good, we do this. In addition, don’t make homogenized products, which is what we often call large-scale goods, because you can easily encounter price wars, follow-up sales, second drafts, and finally liquidate goodbye. Can differentiated products be able to do well? Not necessarily, a product can be done not only because of the product itself, it can only be said that the difference in the product allows you to have a certain degree of initiative.

Fourth: In terms of funding, it is indeed a matter of how much money you have to do. If you have money, you can choose to attack the fiercely competitive categories. If you have less money, just do the niche sub-categories honestly, and there are opportunities for small investments.

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[chen20200805]

Drainage outside the station will also be blocked? These five operations will be convicted of violations

The Amazon off-site promotion incentive policy allows sellers to promote product discounts, coupons, and Deals in off-site channels, but only for specific products. The Amazon announcement pointed out that, specifically, the use of "two-step URL", "super URL", "Funnels", "Treasurehunt" and any other forms of false or misleading behavior is a violation of Amazon's Code of Conduct for Sellers.

Any operation, as long as it is artificially improving the search ranking is against the rules. What are the specific violations? According to the official explanation, there are the following five points:

One, two-step urls (two-step URL)

What is a two-step URL? This is what we commonly call a keyword link. The two-step URL will copy the search for a specific keyword. When a buyer purchases a product through the two-step URL, it is as if the product has been purchased through a keyword search.

For example: https://www.amazon.com/s?k= (then keywords). Such off-site promotion links can help improve keyword rankings, and many sellers have done similar operations before.

Two, super urls (super URL)

Super URL is a way to link directly to the Amazon product page list. It is done by creating a URL copying specific parameters. These parameters are designed to show Amazon the exact source of the click, and attribute the sales of off-site drainage to organic traffic. Sales, help to improve the ranking of the listing.

Three, funnels (funnel)

The so-called funnel does not refer to a real funnel, but just borrows the shape of the funnel to vividly describe a sales strategy. The official original is: A funnel is simply a series of actions you want an end-user to take or a series of locations (URLs) you want end-users to visit.

It probably means that through a large traffic window, buyers are guided to carry out a series of operations, and finally buyers are directed to listing to achieve the purpose of sales.

Four, treasurehunts (treasure hunt)

The official original text is: Basically this is wherethey advertise/stock items for a limited time at a great price.Customers come in for one thing and leave with something completely different.

Xiao V’s understanding is to make promotions at preferential prices within a certain period of time, and then give buyers other products. Take Taobao as an example. Many buyers who purchase orders will create a product link and then give away things unrelated to the product (usually paper towels) for free in the form of promotions to increase sales.

5. search-find-buy (search-find-buy)

Yes, you are not mistaken, guide buyers outside the site to enter the keywords required by the product in the search bar, and find the buyer's listing on the result page. It is also an illegal act to purchase the product.

For example, if you promote your product on social media, you do not directly provide a link. Instead, you tell the buyer how to find your product to buy through the search function on Amazon; or through email or after-sales card, tell the buyer how to Find your own products and buy them by searching. These are all violations.

To put it simply, the point where Amazon judges the violation of the off-site volume is not the size of the discount ratio and the amount of orders released, but whether there is artificial means to improve the ranking when you are doing discount activities. If it's just a simple increase in volume, and the ranking is improved by increasing sales and conversion rate, it is not against the regulations.

If you have any other questions, you can leave a message in the comment area.

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[chen20200805]

Can sellers who do not have a Mexican residence permit apply for an RFC tax number and how to file a tax return?

Mexico is a country in Latin America and one of the national sites of Amazon’s cross-border e-commerce platform. Because of the support of the local government, Mexico’s cross-border trade has a large space for development and has strong value-added potential. It has also been notified of Mexico’s tax reform since last year. After paying the Mexican tax authorities based on the seller's monthly gross sales income tax, no additional tax deductions will be made, so now many merchants are flooding into Mexico's cross-border stations.

1. Can I apply for Mexico's RFC without a local residence permit?

Each country has its own tax number. It is reasonable to say that anyone can apply for a tax number freely, but the premise is that the country’s tax number application registration rules must be complied with. For example, Mexico (RFC) tax number requires Mexico Native residents or obtaining Mexican permanent residence permits are acceptable, so non-Mexico residents and Chinese sellers who do not have permanent residence rights in Mexico generally cannot register as individuals, but there is also another way to obtain Mexico’s RFC tax number, which is to find a professional Almost all of the agencies at home and abroad have their own overseas teams, specializing in the business of company registration or international tax number application registration, and can also save money and time for sellers.

2. How do Amazon Mexico cross-border merchants file tax returns

Because of the changes in Mexico’s tax policy, there are generally two types of tax declarations for Amazon Mexico’s cross-border merchants. One is that there is no Mexico RFC tax number, that is, Amazon sellers cannot provide a valid Mexican RFC. Then the tax paid by the merchant will be withheld by Amazon. They are: 16% VAT and 20% income tax. Second, if the seller can provide a valid RFC tax number, then the seller can handle the tax declaration by himself, and the Amazon platform will not deduct the seller’s 20% income tax. This is also the advantage of the seller when applying for the Mexican RFC registration. Sellers can follow the message.

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[chen20200805]

Shopee Taiwan Site Market Rules Revealed

With the rapid development of Shopee in recent years, more and more Chinese merchants choose to settle in. Compared with the Malay site, Taiwan and ours have the same language and communication is convenient. The first site that Chinese merchants usually settle in is the Taiwan site. , With more and more sellers, in order to establish a harmonious online shopping platform, the rules of the platform are gradually improving. When newcomers are doing Taiwan sites, they must pay attention to the rules of Taiwan sites.

Features of Shopee Taiwan Station

Taiwan’s culture is similar to that of the mainland, the language is the same, and the consumption style is similar

Language: Traditional Chinese

Religion: 80% of Taiwanese people have religious beliefs (Buddhism, Taoism)

Style: Deeply influenced by Japanese culture, there are many Japanese cultural imprints in daily life, which is a model of Kazakhstan, Japan, Kazakhstan and Korea

Online shopping habits: 80% of Taiwanese use smartphones or tablets to shop online, and the frequency and amount of consumption are relatively high

The largest online shopping consumer group is consumers between the ages of 20-39

SLS aging and prohibited items:

According to the relevant laws and regulations in Taiwan, the following products are prohibited for transportation:

A. All fresh and unprocessed foods, meat and meat products, peanuts, lotus seeds, ginkgo (ginkgo), shiitake mushrooms, foods with medicinal value or therapeutic function;

B. Medicines, health products, medical equipment, pest control supplies, anti-mosquito bracelets;

C. Valuable securities such as cigarettes, *** and *** accessories, currencies, bills, stocks, etc.;

D. Flammable and explosive items (such as nail polish and other alcohol-containing products, essential oils, compressed gas), hair spray, perfume and other pure liquid products (liquid products must not exceed 100ML per order);

E. Items related to weapons (such as sights, model firearms, toy guns, ammunition, etc.) and offensive items (such as iron braces, truncheons, knives and axes, daggers, slingshots, swords, etc.)

thing);

F. Mobile phones, tablets and laptops, electric balance vehicles and other products with non-removable batteries, power banks, mobile power supplies (products that can charge other devices) and other pure electric products

G. Bluetooth products (such as wireless mice, Bluetooth headsets, Bluetooth speakers), smart wearable devices, wireless communication products (such as radios, remote controls, routers, TV set-top boxes);

H. Child seats, car safety seats, trolleys, strong magnetic products (such as horns, microphones);

I. Animal and plant products restricted by the Washington Convention or requiring animal and plant quarantine certificates;

J. Live products that are accidentally turned on during transportation and cause light, heat, and noise;

K. Infringing and unlicensed products.

2. At the same time, the total value of parcels distributed by the store must not exceed 20000 NTD. If it exceeds, it will not be delivered.

Top 5 categories in Shopee

Fashion category: Taiwan market sells big categories all year round, fashionable and practical Japanese and Korean style

The most popular sub-category for women's clothing is tops. Trousers and underwear have an upward trend and explosive potential. Korean styles and Japanese styles are widely favored by buyers. Wide pants and harem pants are popular fashion items.

Women's underwear is one of Taiwan's main sub-categories, and cross-border sellers have advantages in price and diversity.

Some buyers of women's bags pay attention to fashion and function. Backpacks and side backpacks are popular sub-categories, and sellers can add more new trends and new products.

Analysis of key sub-categories of fashion category

Women's underwear has doubled in the past six months, and is not affected by the season. The second largest sub-category of women's clothing in the Taiwan market, cross-border products have price and diversity advantages

Women's bags focus on function and fashion side backpacks/shoulder bags (dual-purpose bags, small square bags, chain strap bags), backpacks (leisure backpacks, rucksacks)

Maternal and child categories: strong growth momentum in the Taiwan market and hot-selling major categories

There are many choices for cute, high-quality, and maternal and child-focused categories for boys' and girls' clothes, girls' clothes, and toys. Low-priced products for boys and girls (such as socks, underwear), excellent quality, can get abundant orders and many praises.

If you sell higher-priced products (such as T-shirts, trousers, jackets, etc.), you need to provide a richer selection of products. At present, the popular elements of children's clothing in Taiwan are cute fruits and animal patterns. Mothers think that bright colors will make children more attractive. Energetic. As for children's toys, educational toys and preschool toys are popular; many restaurants in Taiwan will stock educational toys such as house wine and building blocks.

Analysis of key sub-categories of maternal and infant categories

Fashionable mothers not only pay attention to the practicality of the product, but also value the appearance and fun; they value the product evaluation, so the quality must be excellent, and the product evaluation needs to be operated.

Beauty skin care: Taiwan market is easy to create explosive categories

Lipstick Mask Beauty Egg: In the Taiwan market, beauty and skin care products are easy to create explosive products, so sellers of this category need to pay more attention to which products to choose as drainage models. In terms of beauty tools, the data has always performed very well. Beauty eggs have always been a hot-selling product in Taiwan, and cross-border sellers can add more and better beauty eggs.

Lipsticks and facial masks are products with high daily sales.

Analysis of key sub-categories of beauty and skin care

As Taiwanese consumers continue to increase their requirements for beauty/skin care, product refinement and diversification are bound to become the general trend

New recommendations: gradient blush/liquid blush/moisturizing whitening mask/makeup brushes/hairline modification powder/moisturizing lotion

Household products: a variety of products to meet multiple needs of customers, cross-border sellers have an advantage

Girl environmental protection INS wind

Household goods require a lot of different kinds of goods to meet various needs of customers. Taiwan currently prohibits the purchase of beverages with plastic straws, so the sales volume of stainless steel, glass and other straws has increased significantly. This has also brought many buyers' thinking about environmental protection, and the environmentally-friendly kitchenware products have the potential to explode orders.

Stationery is a relatively seasonal product, and romantic girlishness has recently become a trend.

Analysis of key sub-categories of furniture

Recently [romantic girly style] has become a trend. If you add sweet girly elements to the already popular hand-held/storage products and cat's claw series, it is bound to attract buyers even more.

New suggestion: INS style, environmental protection series have been selling well

3C category: Taiwanese market cross-border sellers have great potential for hot-selling major categories

Simple plain and multifunctional

Among Taiwan's 3C category of mobile phones and tablet peripherals, mobile phone cases are the best-performing sub-category for cross-border sellers, and cross-border products are of high quality and low price. Sellers can extend this advantage to the sub-category of mobile phone charging cables and occupy the powerful iPhone data cable market.

Analysis of key sub-categories of 3C category

Peripheral products with multiple functions are more eye-catching. In addition, products brought by Internet celebrities (such as selfie accessories) continue to be popular.

New suggestion: simple style, plain color

Shopee Taiwan site is here for everyone. Next, we will analyze other Shopee sites one by one. Sellers can continue to pay attention to us~

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[chen20200805]

Facebook changes its name to Meta, and Wal-Mart adds 5,000 Chinese sellers in 2021!

India continues to impose anti-dumping duties on seamless steel pipes and hollow sections from China

On October 28, 2021, the Taxation Bureau of the Ministry of Finance of India issued a notification No. 64/2021-Customs (ADD), accepting the Ministry of Commerce and Industry of India on July 30, 2021, on July 30, 2021, except for cast iron and stainless steel. Iron, alloy or non-alloy seamless steel pipes and hollow profiles made the first anti-dumping sunset review affirmative final ruling recommendation, that is to continue to impose a five-year anti-dumping duty on the products involved in the case in China, the tax amount is the import commodity declaration price (provided that Below the minimum price) and the difference between the minimum price, the minimum price is 961.33 US dollars / metric ton ~ 1610.67 US dollars / metric ton. This measure will take effect from the date this notification was published in the official gazette. The products involved are seamless steel pipes and hollow sections with an outer diameter of no more than 355.6 mm or 14 inches, whether hot-rolled, cold-drawn or cold-rolled, and involve products under the Indian Customs Code 7304.

The postal market in the first three quarters of 2021 maintains a high level of operation

In the first three quarters, the total business volume and business income of the postal industry reached 981.54 billion yuan and 927.93 billion yuan, an increase of 29.3% and 18.7%, respectively, an increase of 2.2 and 5.1 percentage points from the same period last year. Among them, the express business volume and revenue were 76.77 billion pieces and 743.08 billion yuan, an increase of 36.7% and 21.8% respectively. Affected by the base factor of last year, the development of the industry showed a trend of "high in the front and low in the back, gradually returning".

Google and Hugo officially launched [Guoge Creation Camp]

On October 28, 2021, at the Google office in Shenzhen, Google and Hugo Cross-border officially launched the [Guoge Creation Camp] project, striving to create the strongest IP lineup in the cross-border e-commerce independent website industry. This [Guoge Creation Camp] offline launch event specially invited 20 senior observers who are closely connected with Google in the cross-border field to share how Google and its products mobilize multiple resources based on their own experience to help seed KOLs play multiple cross-borders Identity, to realize the creation and realization of personal IP.

At the event, Lydia, Channel Director of Google’s Greater China Agency Management Department, introduced the original intention of the establishment of [Guoge Creation Camp]. She said: “Google looks forward to building the first in the cross-border e-commerce field through the [Guoge Creation Camp] project. A Google professional content creation space led by two groups of industry forward-looking sellers and actual operators, gradually enriching the Google content ecology of the cross-border market.

Cross-border communication in the third quarter: revenue lost half year-on-year, profit was negative

On October 28, Cross-border Communication released its Q3 financial report, showing that in the third quarter of this year, its revenue was about 1.93 billion yuan, which was a half year-on-year decrease. At the same time, the net profit decreased more severely, only 64 million yuan.

It is reported that as of September this year, the total revenue of Cross-border Communication was 7.532 billion yuan and the net profit was 490 million yuan. Among them, the major reason for the shrinking revenue and profits is the stagnation of Shenzhen Global Tesco's business and the sale of Patton.

Facebook changed its name to Meta

At the Facebook Connect meeting on October 28th, local time in the United States, Zuckerberg announced that #Facebook was renamed Meta#. He showed the scene of working in the meta universe: colleagues can be called to discuss face-to-face at any time; virtual meetings can be built anywhere And enter as an avatar; say goodbye to commuting and work in a virtual studio.

Thrasio receives another $1 billion in Series D financing

Thrasio has received another $1 billion in Series D financing! It is understood that this round of financing was led by Silver Lake. At present, Advent International, the largest holding institution, and Upper90, Oaktree Capital Management, LP, Peak6, Corner Capital, etc. also participated in the investment. .

Regarding the purpose of this latest financing, the relevant person in charge of Silver Lake Capital stated that most of the funds will be used to help Thrasio make more investment acquisitions.

Wal-Mart's global e-commerce adds 5,000 Chinese sellers to settle in

According to foreign media sources, since Wal-Mart's global e-commerce opened to international sellers in March, 5,000 Chinese sellers have entered the market, accounting for more than 10% of all new sellers.

In October of this year, 20% of all new Wal-Mart sellers were from China. Although this number is still slightly inferior to Amazon, the overall proportion is expected to continue to rise.

eBay Fulfillment launches fourth quarter reward plan

It is reported that the fourth quarter reward program will continue to vigorously assist sellers in Greater China to participate in the eBay fulfillment by Orange Connex site service program in Germany, the United Kingdom and Australia starting from November 1. During the event, eBay sellers who participated in the eBay fulfillment by Orange Connex service plan for the first time can receive up to $30,000 worth of rewards!

Lege’s Q3 revenue rose by 19.97%, and its net profit shrank by half year-on-year

On October 28, Lege's Q3 financial report showed that in the third quarter of this year, revenue was about 703 million yuan, up 19.97% year-on-year, but net profit decreased by more than half (-57.58%) year-on-year to only 39.58 million yuan.

In the first three quarters, the company achieved operating income of 2.1 billion yuan, a year-on-year increase of 72.27%; net profit attributable to shareholders of listed companies was 123 million yuan, a year-on-year decrease of 23.46%.

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[chen20200805]

9 mistakes to avoid when selling on Amazon (2)

Mistake #5: Ignore Amazon ads and other seller tools

I always recommend that my customers use all the tools provided by Amazon. Understand and use the following tools:

Amazon Advertising Fulfillment by Amazon (FBA), Amazon Vine A+ Content Amazon Brand Registration Amazon Brand Analysis Amazon Store Amazon Product and Advertising Video

The more tools you use, the more likely you are to beat your competitors and better understand the Amazon market. For example, I have a customer — after many years of selling on Amazon — finally decided to use FBA and saw his sales increase by 50% in just one month.

Mistake 6: Enter without a strategy to increase sales and customer reviews

I see too many sellers adding their products to Amazon and then waiting for magical things to happen. Unfortunately, if you do this, growth will be predictably slow. This is why it is important to develop strategies to increase sales and traffic.

One of the best ways to get a new product to rank on Amazon is to get the first 10 Amazon reviews as quickly as possible. Don't be fooled into thinking that these comments will only come in. If you want to outperform your competitors on Amazon, you need to develop a strategy to get your first review-and continue to get reviews.

My two top tips for getting customer reviews on Amazon are:

Register your product in Amazon Vine now. Each product is accompanied by a personal note. Thank you Amazon customers for their purchase. Let them know that if they have any questions, you will be there to help, if they like the product, you will be grateful. These annotations are becoming more and more common because it is almost your only "touch point" with Amazon shoppers. (Just make sure you follow Amazon’s policies: you can ask someone to leave a review, but you can’t motivate them in any way.)

Mistake 7: Assuming you don’t have to fight against your competitors

If you have a popular product, someone will try to replicate your success. It doesn't matter how unique your product is. Whether you own trademarks and patents is not important. Because Amazon is an open platform, eventually other sellers will start to compete with you with extremely similar products. This is why you need to take steps to protect your products and brands on Amazon immediately after you start selling.

Mistake #8: Create a substandard list

Following error #5 and using all available tools, you should also make sure that you are building the best product detail page. (Ignoring this is probably the biggest mistake I have seen people make.)

You can use Helium 10's product optimizer and other tools to make sure your listing looks good. However, it is equally certain that the best-selling products in each category must check all the checkboxes below so that you can start using them without fancy tools. This is a quick check-in list:

Add detailed product titles. Your title should contain the most important keywords for your listing. Different product categories have different title lengths: FBA product titles can contain up to 200 characters, but don’t be afraid to extend it to the limit. (According to experience, load your keywords ahead of time: the more important the keyword, the closer it should be to the beginning of the title.) Make sure that your main points are selling.

Amazon's search reads bullets and titles. This is why it’s so important to include the best-performing keywords in your bullets: make sure you reach all the points of sale your customers are looking for.

Use high-quality, scalable images and at least one video. Visual sales. Show your products from all the best angles. Don't ignore the content of A+. Although—according to Amazon tells us—they don't "read" the A+ content of product rankings, but from the customer's point of view, this is crucial.

Add high-quality images and use copies to sell your products. (Use your reviews and customer questions to determine key selling points.) Use competitive prices. Although you shouldn't only compete on price, Amazon customers do price shopping.

Get as many comments as possible. Reviews are an important part of the buying process: the number of customer comparison reviews and the number of 4-star and 5-star reviews. Continue to encourage customers to leave them, as Amazon allows.

Don't forget to optimize your list. As your products sell, go back and re-do keyword research and update the description to match what you know.

Mistake 9: Create a completely memorable customer experience

This error quickly became my biggest annoyance. Making your customer experience unforgettable is one of the easiest things you can do as a seller, and one of the few parts of the Amazon experience that you can fully control.

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[chen20200805]

Things you have to know about Amazon pricing

When people need to buy something, they don't immediately go to the store to go shopping. On the contrary, what often happens today is online browsing, brand research and price comparisons. If you spend some time researching it first, you are more likely to find a better deal.

Over the years, offline competitors such as Wal-Mart and Best Buy have been defeated by e-commerce platforms such as Amazon due to the lack of an online strategy. As a seller who wants to succeed on this platform, you need to understand how to take advantage of selling on Amazon.

Amazon changes product prices several times a day

Have you ever been to a store where the price of some of the items dropped sharply towards the end of the day? In this case, manual repricing is a pricing strategy that can be sold when demand decreases and perishables are close to their prior best conditions. By evaluating the demand for products at different times and adjusting accordingly, stores can optimize their inventory and sales opportunities.

The same thing happened on Amazon, and they called it a "price war." Because Amazon is completely online, sellers have the ability to change the total price of products in ways that traditional competitors cannot.

Places like Wal-Mart or Best Buy change prices multiple times a day without escape. Even if they transition to an online business model, their ability to keep up with Amazon's price changes is limited due to their prices in physical stores.

Price changes

When does Amazon adjust prices?

It is impossible to know the exact time when Amazon initiated the product price change. However, according to the researcher's pricing strategy analysis, there are two main reasons for price changes.

1. Demand products

According to the law of supply and demand, when the demand for a particular product increases, the seller will increase the price. This is especially true for seasonal products. For example, clothing is a common target for dynamic pricing. In summer, the price of swimwear is higher, while the price of winter coats and other warm clothing soars.

2. Competitor's price

Amazon monitors and tracks pricing. Then, in order to be more attractive to customers, they set the price one or two dollars lower than their competitors.

This price change accomplishes two things: it increases Amazon's traffic, and it solidifies the marketplace as a better deal for the website. This psychological pricing is why Amazon is still one of the top markets so far.

So as a seller, what is the impact of Amazon's main pricing strategy? Why is understanding this so important to your success on Amazon? Well, this is all because of the legendary "buy box".

Amazon Buy Box

Buy Box is an important part of the Amazon market and is favored by sellers. The reason is simple: this is where Amazon recommends sellers to potential customers.

It is difficult for customers to avoid Buy Box to purchase goods. When you search for a product, it is usually located on the right side of the screen and has an "add to cart" button. Below is a list of sellers ranked next to the Buy Box.

If your store is in the Buy Box, customers are more likely to click on your product, discover your store, and buy from you. So how to enter the Buy Box? How does it relate to your pricing strategy for Amazon?

Understand Amazon's goals

Amazon's success can be attributed to the extent to which they cater to customers. The online market has always focused on providing its customers with products at the lowest possible price.

Since its inception, Amazon has always wanted to provide its customers with things that other markets have not yet done. Their response to customer needs is to provide a range of products at the lowest possible price. Once you understand this principle of Amazon, you will understand how they choose sellers who get a gold shopping cart.

The company can spend huge sums of money by incentivizing its sellers to win a gold shopping cart. Therefore, sellers are more likely to bid for the gold shopping cart at the lowest possible price. On the other hand, customers can get the best price at their convenience without having to go through hundreds of sellers selling the same product.

Bridging the gap

Bridging the gap between you and Amazon

In order to better optimize your store platform on Amazon, here are some pricing suggestions to win your chances on the Amazon shopping cart:

Determine the minimum and maximum prices at which you can sell products on Amazon.

Check out competitors’ pricing strategies. Just like Amazon takes the price points of other online stores, you should do the same.

Try different prices to see which one is best for Amazon's algorithm. The algorithm determines which sellers get the gold shopping cart, so please make full use of this knowledge.

Write at the end

As an Amazon seller, everything has to do with balance. You have to consider what the website wants from you in exchange for a platform that can reach a wide audience. Once you have established a good balance between your needs, customer needs and Amazon, you will be better prepared for the journey on Amazon.

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[chen20200805]

How to use intellectual property to overtake in the era of e-commerce?

In the process of running Amazon's business, an important issue that cannot be ignored is the issue of intellectual property rights. According to incomplete statistics, since the end of 2012, tens of thousands of Chinese cross-border e-commerce companies have been sued by plaintiff brand owners in US courts for suspected intellectual property infringement.

Trademark is the business card of the product. To achieve brand precipitation, complaint and sell, put the product on the shelf, and do A+ all need a ready-made trademark. At the meeting, Ms. Li Xinru, head of the JIT intellectual property trademark team, gave a detailed explanation of the importance of intellectual property at the Digital Intelligence Operation Conference·Hangzhou Station.

Why pay attention to intellectual property?

The first is the transparency of foreign trade. The platform requires that if you want to operate on the platform, you need to have the corresponding intellectual property rights.

Then, infringement issues frequently occur, and sellers have no way to start.

How to make good use of intellectual property rights?

Use intellectual property rights to start from the confirmation of rights.

Registered trademarks, registered patents for product technology and appearance; declared projects and funding; authorized licenses, filing; active rights protection.

Intellectual Property Planning-Trademark Registration

What is a trademark? A mark with distinctive features that is used to distinguish the source of goods and services and is composed of words, graphics, or a combination thereof. It should be noted that purely graphic trademarks cannot be filed on Amazon.

When applying for a trademark, you should pay attention to the four principles of trademark registration:

The first is the principle of territoriality. Trademarks are only protected in the country where they belong. For example, US trademarks cannot be used in Europe.

The second is that the trademark actually used must be exactly the same as the trademark submitted for review.

Many sellers will ignore this point, especially when they ignore the design at the beginning and just do a simple text application. In the subsequent use process, it is found that the designed trademark will fit the brand more vividly, which will result in irregular use and not subject to trademark law. Protection, Amazon's filing will fail.

The third is comprehensive coverage of categories. The categories of trademarks applied for must be consistent.

Fourth, minefields of trademark names must be avoided, and they must not be similar to registered trademarks, and avoid the use of personal names, place names, and lack of distinctive vocabulary.

If you are not sure whether your brand name will step on thunder, you can log on the official website of the China Trademark Office, the official website of the European Union Trademark Office, the official website of the US Trademark Office, and the official website of the Japanese Trademark Office to search by yourself.

Intellectual Property Planning-Patent

Patent and product are closely related

Patent type (1)

Invention patent: refers to a new technical solution proposed for a product, method or its improvement. For example, the preparation methods of generators and machine tools.

Practical patent: refers to a new technical solution suitable for practical use proposed for the shape, structure or combination of the product.

Patent type (2)

Appearance patent: refers to a new design that is aesthetically pleasing and suitable for industrial applications based on the shape, pattern, or combination of the product, and the combination of color, shape, and pattern.

Appearance patents are a means of safeguarding rights for most sellers on the Amazon platform. If it is a self-made explosive product, it can be protected by others' plagiarism.

Patent application criteria:

We may need to apply for intellectual property rights for many of our products, but before they are put on the shelves, the relevant intellectual property rights of the products must be searched to avoid complaints about infringements and even freezing when the products are sold to the market and become explosive products. Funds, the shop was closed. It is very necessary to select the patent early warning country according to the sales area and conduct corresponding patent search, screening and analysis.

Patent search websites include China Patent Network, US Patent Network, European Patent Network, and EU Appearance. In the product selection stage, a patent search must be done.

Inspiration from Intellectual Property:

First of all, conduct intellectual property infringement risk assessment when selecting products and before putting them on the shelves, and collect, sort, analyze, and research the patent, trademark and copyright information related to the company's products;

At the same time, establish an early warning mechanism, regularly release trademark patent early warning information, measures and countermeasures to be taken, and provide timely feedback;

Then register its own brands, patents and copyrights to avoid intellectual property risks at the source.

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[chen20200805]

How do Amazon sellers write their own product descriptions

Amazon novices are often confused at the beginning, so let’s talk about an important task in the optimization and creation of Listing today: product description!

Amazon product description content:

When editing product descriptions, one thing to be clear is that product descriptions are not equivalent to product manuals, so you cannot copy and paste the product manuals. On the Amazon platform, the role of product description is to answer the more detailed product content that users fail to understand in the product image, title, and five-element features. This requires that the core of the product description is the further expansion of the aforementioned three items.

However, the fast perception of product applicability and the objective situation of quickly deciding whether to buy or not required for online shopping requires us to make the language as vivid as possible in product descriptions, not just the shriveled technical parameters, so the language is popular Easy to understand has become the main form of expression in product descriptions.

Of course, it may be easy for most of us to be familiar with a product and use it correctly, but it is difficult to make a good expression of it in an easy-to-understand way in accurate and appropriate language. In the product description The same is true in writing and editing, plus the need to express in English makes it even more difficult. What should I do then?

Refer to competitors. Many people choose to refer to the descriptions of competitors. Indeed, competitors are always the best teachers. A listing that has been sold as an explosive product must have undergone multiple planning and selection of product descriptions. The meaning of reference materials is not to say. Yu. Perhaps, your product may not be exactly the same as the parameters of the competing product, then choose the same partial reference, modify the different product content, and then, completely copy a company called plagiarism, through the comparison of multiple listings product descriptions from multiple sellers, Synthesize, and then summarize and refine your own product description, which is called optimization and innovation.

Amazon product description form:

On the Amazon platform, when you publish a product, it is not a WYSIWYG display form. If you do not insert the corresponding HTML tag in the product description, no matter how perfect the page you edited in the early stage, it will be published on Amazon after publishing. The display on the front desk page is densely packed, which directly affects the consumer's reading experience, which may cause customers who originally intended to buy to also turn off the page to choose another home.

This requires us to achieve excellent content, and at the same time in terms of expression, to be uniform and orderly in segments.

As Amazon product description font, size, font color, etc. are fixed and immutable, we can only play with bold, line break, and blank line (using two line breaks in conjunction). The specific usage of these two tags is as follows:

Line break

The first line of content

The second line of content

The third line of content

Bold symbol

Content that needs to be bold

In addition to the above Amazon product description content, you may wish to add sentences such as "XXX trademark is a registered trademark, XXX store is the only authorized store, and all infringements will be complained" in the product description, which can not only enhance the brand image, but also Can play a role in deterring follow-up sellers to a certain extent.

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[chen20200805]

Have you thought about these three key issues in cross-border travel?

Today, I made a sharing at the roundtable meeting of "New Model of Content Assisting Brands Going Overseas", in which the host mentioned three problems. Xiaoboer thinks that these are also problems that people often encounter or can't figure out in the process of cross-border going abroad. For difficult problems, simply share with you your views at the meeting.

1. What is the key to establishing overseas channels from 0-1?

What is the purpose of building a brand and establishing overseas channels?

Drainage, let more consumers know our products and guide consumers to buy our products

So the question is, from acquiring traffic, building brand awareness, to considering purchases, making purchases, and letting consumers become loyal fans of our brand, what is the most critical point in the whole process?

It's a product! First of all, we must have products that can meet the needs of consumers in order to build overseas brands and expand overseas channels on this basis.

Let’s think about it carefully. After so many years of cross-border e-commerce development, why do we rarely hear that sellers who mainly distribute goods have grown into influential brands, because the purpose of distribution companies is only to sell goods and they have not considered the brand. Facilitate and cultivate customer brand loyalty.

If we are currently preparing to build a brand, or are already on the way to build a brand, our requirements for products cannot be limited to quality, but on the basis of ensuring quality to improve the consumers satisfied by the product. Demand level.

The higher the level of demand that the product meets, the stronger the purchasing power of consumers, the higher the quality of the consumer population, and the more obvious the characteristics of the consumer population. The lower the audience targeting cost when channel promotion is, the easier it is Complete branding.

It can be seen that from 0 to 1 brands going overseas, the first thing to consider should be the product. After having a product with clear characteristics, it is easy to target target customers and find target customer groups. Only then will we begin to consider the issue of promotion channels. If you don’t consider the audience and just blindly promote it, it’s easy to happen: the users of the Pinterest platform are mainly fashionable office ladies, and your product is suitable for geeks who love black technology. If you blindly promote on Pinterest, only It will get twice the result with half the effort.

Finally, let’s think about one more question. Why do so many small and medium-sized enterprises and even well-known big brands sell their brands overseas, and they will prefer to market on third-party platforms such as Amazon and Wal-Mart?

Because the third-party shopping platform itself has its own traffic! Advertising on the three-party platform, because the people on the platform have a clear purchase purpose, the promotion cost will be lower than that of self-built channels. Coupled with some brand marketing tools on the platform, it will be of great help to our brand promotion.

Of course, the advantages of self-built sites are also outstanding. We can directly reach our customers and quickly establish private domain traffic.

In short, there are thousands of marketing channels, and all roads lead to Rome. It depends on how we go faster.

2. Some suggestions for Amazon start-up sellers to choose products

I believe that there is a saying, whether it is a start-up seller or an old seller, who will hear it badly on various platforms, official accounts, offline events, etc., "Seven points for selection, three points for operation".

No matter how commonplace this sentence is, as long as the selection is mentioned, we will still emphasize it again.

At present, most sellers choose products by the so-called data-based product selection method. Today, we are not talking about how to select products based on data, but to think about a problem together. When everyone uses the same method to select products, how can we stand out from these competing products?

a: Strictly check product quality, and products with quality problems must not be used. Even if you are lucky, get a product with quality problems and sell out, this product will not last long, and the backlog will surely become a big problem for you.

b: If the product does not have any relative advantages compared to competing products, and there is no point of differentiation, pass it.

In addition, for product differentiation, we must not create false demands on our own, must not subjectively imagine consumer preferences, and must not force redundant differentiated designs for differentiation. Product differentiation must also meet the most urgent needs of consumers. The demand is sufficient.

c: Persist in making products with its own brand characteristics, and absolutely not touch infringing products, otherwise the store will be closed and the funds will be frozen. Years of hard work have been directly affected. What a pity!

3. Several suggestions and key nodes that Amazon must pay attention to in refined operations

Since the platform began to crack down on order-swiping behavior, the standard to measure the level of an Amazon's operation is not how many resources it has to order-swiping, but whether the operation has the ability to conduct refined operations.

There are several preparatory tasks that must be done if Amazon is to truly achieve refined operations:

a. Fully understand the basic situation of the product, clarify the product's own advantages and disadvantages and external opportunities and threats, and point out the direction for the operation strategy.

b. Fully understand the current situation of the main competing products in the market, and classify the competing products, and investigate clearly which ones have comparative advantages compared with our products, which ones are comparatively disadvantaged ones, and which ones Competitive products that are highly similar to ours, and which are related products with the nature of substitutes and complements. For different categories of competing products, our promotion strategy will be different.

c. Carry out sufficient keyword research and rank the keywords, which are the main hot words, which are the adverbs with medium traffic, and which are the long tail small words. Different levels of keywords should also adopt different delivery and promotion methods.

d: Understand clearly the positioning of target customers. After clarifying the target customer population, it can not only improve the accuracy of our off-site promotion direction, but also provide audience data for our display-oriented audience-targeted advertisements.

In the operation process, there are several data that we need to pay attention to every day:

a: The proportion of products that are naturally issued. We must be clear about the natural performance of the product without being affected by our marketing methods, so that we can decide the next operation strategy.

b: Product conversion rate and click-through rate. These two data are the data that the platform's algorithm also focuses on. If the performance of these two data is not good, we need to make corresponding operational actions in time to deal with it.

c: Product rating, customer satisfaction rate and repurchase rate. This is the most direct performance data of customer feedback on our products. If the customer is not satisfied with the product, we need to follow up in time and give feedback to the product development, if necessary, even if the product is upgraded and improved.

The above are my suggestions for Amazon's refined operations.

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[chen20200805]

How to find and fill in listing keywords?

Keywords are the lifeblood of the product and are of irreplaceable importance for Listing. So, for sellers, how to find and fill in keywords is very important.

Today, take a white glazed ceramic coffee cup as an example. Let's discuss together: How to find and fill in the keywords of Listing?

1. Find keywords

a. Product definition words and Amazon classification words

cup (cup), this is the basic definition of the product, and it is convenient for Amazon to locate the product category

b. Product synonyms Some products have synonyms

Such as coffee cup, coffee cup and coffee glass

c. Product function appearance vocabulary

Coffee cup-the basic functions and attributes of the product

White coffee cup-product color

Ceramic coffee cup-product material

d. Product performance words caused by materials and design (express the uniqueness of the product)

Easy to clean coffee cup-performance produced by glazed ceramics

Heart shaped coffee cup-appearance design

Easy to hold coffee cup (easy to hold coffee cup)-the performance produced by the design

e. Get keywords through competitor listing

Search for keywords by opening similar product pages or use software plug-ins to get keywords

f. Find keywords through comments

In the comments, look for the customer’s descriptive words about the product as keywords, which are often more in line with local usage habits

g. Associative keywords

Imagine yourself as a buyer and think about the vocabulary that might search for the product

h. Amazon front desk

Enter the relevant vocabulary generated by Coffee cup in the Amazon front desk search box

2. Check keyword accuracy

Search the found keywords at the front desk of Amazon and observe whether the search results are similar to our products. If they are not relevant, the keyword is wrong.

3. Keyword sorting

a. The basic principle of keyword sorting is "short and long abbreviations in front"

Put the shorter words in front. Some products have abbreviations and should put the abbreviations in front. This is due to the lazy nature of customers, and they are more willing to enter abbreviations and shorter words.

b. For the preposition of special words

For word prepositions that meet specific functional attributes, vocabulary prepositions corresponding to customer pain points of similar products

c. Sort by Google Trends

Sort keywords by using relevant data from Google Trends. At the same time, some products need to consider dialect vocabulary in different regions of the country. For example, warm products tend to use vocabulary in the north.

d. Advertising data sorting

Change the order of keywords through advertising data to highlight conversion words

4. Fill in keywords

a. Advance Amazon classification words in the title and embed conversion words

b. Embed important keywords in the five elements and product descriptions, do not accumulate excessively, and be sure to bury the words naturally

c.st comma filling method

Separate each keyword combination with a comma

like:

Coffee cup

White coffee cup

Ceramic coffee cup

Fill in as:

Coffee cup,White coffee cup,Ceramic coffee cup

The advantage is that Amazon's detection speed is fast, but the disadvantage is that the total number of words included is small

d.st blank filling method

Each word is separated by a space, and duplicate words need to be deleted

like:

Coffee cup

White coffee cup

Ceramic coffee cup

Just fill in:

White Ceramic coffee cup

To include all vocabulary

The advantage is that the total number of words included is small, but the disadvantage is that Amazon's detection speed is slow.

Note: The use of keywords requires more adaptability. The basic rules are only for reference. For different stores, different links use, you need to combine your own products and the basic situation of the store as a measure.

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