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blogswithmj · 2 years

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Blog 2- Copyright

1, Explain what copyright means, why we have copyright laws, and how long does copyright last?

To shield against forms of theft, copyright laws were created to protect the intellectual property of a creator. The Australian Copyright Act of 1986 provides legal freedom for creative developers of any field, exemplifying a stable environment for people to create and invest in new content that is financially valuable. In Australia the right to copyright lasts for the life of the creator plus 70 years after their death.

2,What will happen if you break copyright laws?

There is no need for registration of creators' content under Australian copyright laws as certain forms of creative expression are automatically protected. Although some financially liable content requires permission to use a creator's work. If copyright law is broken the person involved with the theft is legally liable for copyright infringement. The creator can ask for financial compensation or, if a corporation is involved, the individual could face a maximum of 5 years imprisonment. Examples of ‘big name’ digital copyright cases include;

3, Find two (2) examples of when copyright laws were broken, and what action was taken.

Microsoft vs Apple

In 1988 global tech giant Microsoft was sued by its rival company Apple that concluded with a four year lawsuit for implementing elements of Apples graphical user interface (GUI) in their design. Taken to the Ninth Circuit Court of Appeals by Apple’s lead developer Jean-louis Gasse, the case ended in favour of Microsoft as Apple’s argument was seen to harbour too much on an originality basis. The courts stated that “Apple cannot get ‘patent-like’ protection for the idea of a graphical interface”, therefore the lawsuit was void and microsoft continued with their current software. This case exemplifies the limits and expectations of a major digital copyright case and establishes that the making of an interface is what is foremost important rather than its’ design in copyright discussions.

Gucci vs Guess

Another example is the 2009 copyright case between lead fashion design company Gucci suing rival Guess for the letter ‘G’ in their respective trademark logos. Gucci sued Guess for $221 million American dollars for using a similar element in the design of the ‘G’ including its use of pattern and colour. The result of the lawsuit ended in favour of Gucci who received $4.7million dollars in compensation. In conclusion, the cases helped the courts understand the limitations of trademark infringement.

4, What percentage, if any, of a copyrighted image are you legally allowed to use in your artwork? Also what are moral rights and how can you assert your copyright and moral rights when publishing your original artwork?

Overall Australian Copyright laws protect 100% of a creator's intellectual property as shown by the examples above. As a creator you have the right to integrity and ownership over your content, this is called your moral right. To assert your moral rights under the Copyright Act of 1986 the creator of a piece of content is to add a statement of effect, hereby saying the work is the creators and theirs alone. This can be done by adding their trademark or name to the piece. Thus, protecting the creator from all forms of copyright theft.

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Reference list:

https://www.library.qut.edu.au/copyrightguide/generalinfor/howlongdoesc.jsp#:~:text=In%20Australia%2C%20copyright%20in%20published,PDF%20below%20for%20more%20information).

Australian Government; CopyRIght Law 1986

https://www.legislation.gov.au/Details/C2017C00180

Anchordigital; Copyright Infringement in Australia

RealBuiness; Famous copyright cases

https://realbusiness.co.uk/6-famous-copyright-cases

Apple vs Microsoft; Wikipedia.

Mondaq; 10% myth

Schriffinlaw; Gucci vs Guess

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blogswithmj · 2 years

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Blog 1- Image Types and Tools

1, What is vector art and why is it used widely in both screen and print?

Vector art or a vector image is a piece of illustrated work that follows a pattern of mathematical formulas that utilise shapes, lines and curves. Because of the flexibility of vector art we can easily resize or modify an image without any detriment to its quality, therefore it is widely used in both screen and print works.

2, What are the benefits of using Adobe Illustrator to create digital images?

To create a vector image an easy and useful program to use is Adobe Illustrator. It has a range of layouts to choose from, each with helpful tips and examples which make it easy for beginners to learn. The user can make print-ready graphics and web graphics using the adaptability of CMYK-colours. Adobe Illustrator also has multiple tools under its belt that are specifically helpful when making vector art:

3, Briefly explain the purpose of the Pen tool, the Brush tool and the Pencil tool when creating digital

The pen tool is used to create paths and anchors. Easily seen as the most useful tool in the program, this is widely used when making digital images. The pen tool gives the most creative freedom to the user, having the options to make any shape or line by simply moving anchor points. You're able to delete and colour malleable shapes whichever way you choose, allowing them to be dynamic or three dimensional.

The pencil tool allows the user to draw freehand, this tool is better for people who draw regularly. The width of the stroke can change to suit the art style and the artist can utilise the many stroke patterns and stroke shapes. This tool also allows for lines of organic strokes, therefore giving more dynamic freedom.

Finally, the paintbrush tool lets you draw strokes that have anchor points similar to the pen tool. The stroke then can be stabilised and changed to different strokes with a range of different sizes and shapes.

4, Find three (3) examples of vector art that you like. Upload each image and specify what tools you think were used to draw each of the artwork and why you think these images work well.

These three images make use of the pen and pencil tool judging by the separations of colours using different shapes to outline the highlights from the shadows. The pencil tool is used for smaller details whilst the pen and brush tools are used for larger and heavier details. This style works well because of the solid monochrome coloured lines and shapes made by the pen tool in the foreground, whilst using the gradient feature for needed blending of certain light sources in the background, add unique atmospheric depth.

Two of the images are also great examples of ready to print posters.

In conclusion, vector artists can create both simple, like Tom Whalen’s designs, or complex, like Grzegorz Domaradzki’s designs, that result in a unique set of visually stunning artworks ready for both print and screen.

(438 words)

References:

Walujo, Adrianne; CreativeandDesign; Adobe.https://www.adobe.com/au/creativecloud/illustration/discover/vector-art.html

Gaille, Brandon (2018); BrandonGaille small business and marketing advice. https://brandongaille.com/12-adobe-illustrator-advantages-and-disadvantages/

Anderson, Andy (2007); Informit; Perspection Inc https://www.informit.com/articles/article.aspx?p=728085&seqNum=24#:~:text=The%20Pen%20tool%20utilizes%20anchor,delete%2C%20or%20convert%20anchor%20points.

W3schools; tutorials

Image References:

Moss, Olly; Ollymoss.com; Firewatch.

Whalen, Tom; Strongstuff; FourHoursemanStudios.

Domaradzki, Grzegorz (2013); Iamgabz https://iamgabz.com/

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