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10 Smart Ways To Speed Up Sales Cycles
Sales Training companies in India
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A perfect sales cycle has to be reasonably predictable. But given the huge number of variables involved in each sale, it would be almost impossible to have a completely predictable sales cycle.
A long sales cycle means that your salespeople are engaging fewer clients per unit time and that there is wastage of organizational resources that could be employed more effectively elsewhere.
This also means that there are important leads that your sales team is unable to get to since they are chasing all leads
Longer sales cycle also hinders the organizational ability to accurately forecast revenues and performance, which is crucial to the organizational strategy.
So ensuring a short sales cycle should be a top priority for your sales teams. Some industries have naturally longer sales cycles such as real estate, automobiles, and B2B industries.
Here are the ten smart ways you can speed up your sales cycle.
1. Analyze your sales cycle
The first step for any sales team is to measure the sales cycle. Some organizations overlook the importance of data collection and analysis, which is a costly mistake
Organizations should always measure the individual steps of the entire sales cycle, as well as the overall cycle.
Salespeople should be taught the importance of these steps, and ensure that they are incorporated in the organizational culture.
This step also helps in identifying areas that might be costing the most opportunities, and those which are the roadblocks.
The next step, of course, is to ensure that these impediments are eliminated from your sales cycle.
2. Quality wins over quantity
When organizations run marketing campaigns, even generic ones, they can attract a high number of leads for various reasons.
These kinds of low-quality leads can hold up your sales cycle unnecessarily, further wasting time and resources.
That is why the focus of campaigns should be to gather high-quality leads that have a high probability of converting to closed deals
For example, how interested the leads are in the particular product/ service being offered, rather than being generally curious.
There are a lot of reasons why people share their contact numbers, so it is important to understand that not all leads are equally relevant.
3. Prioritize your channels effectively
Organizations have multiple channels to bring in the leads, depending on their strategy, audience, etc.
These days, companies usually have their own landing pages, CTAs on blog posts, social media posts, interactions, brand campaigns, public relations, emailers, and more to reach their audience.
As mentioned in the first step, it would be very helpful to start with the overall sales cycle analysis.
This includes ensuring that all the channels that the organization is employing are fully utilized and that they are as efficient as possible
Each channel should be individually studied to identify the most successful ones and prioritize them over the not-so-successful ones.
You can further scale your marketing channels to ensure that you are dedicating greater resources to the ones bringing in the maximum returns.
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4. Win as a team
Sales is a team sport, especially as they increase in size and scope of the deal.
Such deals are not only about the overall product/ service, but prospective buyers would also be interested in the value delivered through additional details such as product customization, design features, your salesperson’s responsiveness, punctuality, etc.
Any of these may be a priority for them.
It would help your organization’s sales cycle immensely to have distinct communication channels for separate deals where all the employees working on a particular project can join and contribute as per their role.
This will help the client get a complete picture of your value delivery, and help speed up the sales cycle.
5. Lead scoring
Not all leads are equal. Sales leaders are those who can correctly identify priorities from the perspective of achieving overall company goals.
To prioritize leads that are gathered, each lead has to be evaluated in detail.
Based on various factors such as the relevance, age, interest range, etc. of each lead, they can be evaluated and measured, so there is no unnecessary expenditure of organizational resources on them.
This process is also a basis for our first tip: constant analysis can help you improve continuously.
6. Automate what you can
Some of the most popular CRM software for sales these days include at least some automation features.
Make sure that your sales teams understand these features, and how they can be used to speed up repetitive tasks.
The idea is to remove unnecessary effort wherever possible.
This way, your sales teams can focus more on high-value tasks such as building long-term customer relationships, rather than keep doing repetitive tasks.
You can start off with company research or data entry, before exploring automation further.
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7. Always be responsive
In a defined sales cycle, there should be an established turnaround time for each step of the process. To close faster, the responsibility is on you to respond faster to every communication.
When you get leads who have opted in for your content, they should hear from you quickly before they lose interest.
A study by Lead Direct demonstrated that almost 78 percent of customers make their purchase from the first company that responds.
Another study by Harvard showed that companies that respond within the first 60 minutes are seven times more likely to win the sale!
8. Personalize your approach
Generic pitches where you extol the virtues of your own product or company may get the job done, but here is something to help you become more effective: listen to the customer.
When your prospects feel heard and understood, you have their attention. This level of trust is the first fundamental lesson in sales.
If the customer feels that you understand their problem, they will trust you with finding a solution.
Using their first names in communication, always building on previous conversations, sharing information relevant to the customers, etc. are all good ways to win their trust and accelerate the sales cycle.
9. Objections are welcome
There is no benefit to running away from objections that your prospects may have.
In fact, the longer you delay in responding to those objections, the more time you may be wasting on a lead that will probably go nowhere
Make it a point to welcome objections from prospects.
Prepare your sales teams for common objections that you can expect from leads who are not entirely convinced about any of the sales aspects.
With preparation, these objections can be answered, and hopefully, move the lead ahead in the sales cycle. If not, you would have minimized the effort wasted on the lead.
10. Perfect your closing process
Sales is not always a straightforward process where decisions and events happen in a linear fashion.
In most cases, there are multiple decision-makers involved, and therefore can have multiple levels before it can be closed.
Organizations that want to accelerate their sales cycle have to perfect their closing process so it is as easy to accomplish as possible.
Make sure that the billing, paperwork, communication channels, etc. are all aligned to help your prospects close the deal in a seamless, hassle-free manner.
Conclusion
Sales teams can be very effective, but they have to be efficient too.
Understanding the sales cycle is a fundamental step to maximizing efficiency individually, as well as a team.
It directly impacts operational efficiency, sales yield, revenues, and even the morale and motivation of the employees.
Try to be as methodical as you can in approaching the sales process, to ensure that there will be a constant acceleration in your sales cycle.
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yatharthmk · 4 years
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Top Sales Training Companies in Mumbai - Yatharth Marketing Solutions
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For most organizations, sales are the most important function as it leads to the growth of the company. Yet, more often than not, the professionals in this department are not given adequate training for their development. Sales training companies also use outdated methods that are not at all relevant to the digital age of sales.
It is very important that sales training is imparted to all organizations so they can achieve their business goals faster and more easily. Salespeople may understand the fundamentals of what they are selling, but unless they are taught how and why they will not be the best salespeople for you. In this regard, Yatharth Marketing Solutions are regarded as one of the top sales training companies in Mumbai. In order to help organizations utilize the lockdown period, they are also now offering online sales training programs for the Mumbai market. They are guaranteed to deliver the best sales training in Mumbai and help sales professionals achieve faster results for their organizations.
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Yatharth Marketing Solutions is led by Mihir Shah and is reputed to be the best in delivering new-age sales training for not only existing markets but also for the future. The reason for their success is their professional trainers who are well aware of the global business landscape. They implement the best of sales fundamentals in the context of customer behavior and digital lifestyles. Traditional sales training companies in Mumbai often overlook this crucial fact, that the customers are digital so salespeople have to understand how to close deals digitally as well. The solution is not simply more online sales training programs through pre-recorded content. YMS has been offering online sales training programs for years now, so they are much better in terms of delivery and content.
Yatharth Marketing solutions sales training in Mumbai is already popular due to their steadfast commitment to the sales fundamentals including responsibility, accountability, and a burning drive for success. Their programs boost employee productivity by empowering them with market awareness, and the best ways to be effective in selling from Mumbai.
Sales Training companies in India
The measure of sales is not just the number of closed deals but also how they were achieved, and the potential for future sales. Organizations looking for sales training in Mumbai should understand that communication skills are very important but it is also important to have relevant sales skills that can only be taught by experienced trainers who understand the requirements. YMS’ trainers focus on generating leads, discussing and negotiating with different levels of management, and even the best practices for B2B sales. Mihir Shah says, “Mumbai is a market leader in a lot of things, but the sales may seem a little slow. We are one of the most reputed sales training companies in Mumbai because we focus on understanding the requirements for the particular organization and the market and customize our training accordingly. We look forward to working with exciting companies and to help them achieve their potential!”
 About Yatharth Marketing Solutions:
Yatharth Marketing Solutions is a leading online sales training company for corporate organizations and individuals to increase revenue and returns. With carefully designed training modules and customized programs, YMS has quickly become one of the best training consulting firms. For more information about the company and services, visit:
http://www.yatharthmarketing.com
Contact
Mihir Shah, CEO, Yatharth Marketing Solution
Phone: 9099799898
 Source: https://www.yatharthmarketing.com/top-sales-training-companies-in-mumbai/
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yatharthmk · 4 years
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7 Best Referral Strategies That Will Double Your Sales
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Newer ways of marketing are always evolving, but the fundamentals remain the same as ever. One of those fundamental truths is that word-of-mouth marketing can help organizations grow faster and with better clientele. But there is no need to keep waiting for your happy customers to turn into your brand ambassadors; you can ensure that your organization can get referrals from customers to grow your sales with the right corporate sales training.
The difference between word-of-mouth marketing and referral marketing is that the latter is active as opposed to the passive former. Your existing customers are one of the most valuable sources of quality sales leads and can be a source of a new growth engine for your organization. If your sales team is not able to leverage your successful customer relationships, make sure that you engage effective sales consulting trainers to bring them up to speed.
Referral selling is simply when you leverage your existing customer relationships to initiate sales conversations with their contacts. They are extremely popular in corporate sales training since they have a much higher closing rate than other lead generation methods. In fact, sales consulting trainers will tell you that no other outbound lead generation will be as successful for you as your own sales referral leads. Just think of referral marketing as building on warm customer relationships that you have already established.
The problem with most organizations is that they do not use referral marketing effectively. The main reason is that they are generally shy about asking current customers to speak on their behalf, especially when the deal has just been closed. Salespeople can assume that pushing for more business can come across as rude or unprofessional.
But sales consulting leaders will tell you that it is far from the truth. These arguments against referral marketing do not hold true in the corporate world. For example, if you undergo corporate sales training sessions that you find useful, you will want to help your friends and family, who may be looking out for corporate sales training services by introducing them. Similarly, business partners understand requirements better than service providers. So they can help those who are looking for these particular services or products by referring them to a solution that they have personally experienced satisfactorily.
Here are some of the best ways of getting more and better referrals with your customers:
1. Referral Generation plan
Referrals are not passive lead generation methods. They are not automatic, and do not ‘just happen’. Instead, you have to take certain actions to ensure that referrals take place and they have a positive impact. It is true that great products or services generate their own word-of-mouth, but that is more of a benefit rather than a goal.
Sales consulting leaders emphasize that you need to start with a referral generation plan – one that involves all the stakeholders and scenarios. Ensure that employees are fully on board the referral program since they will have opportunities to convince customers to give a positive referral. If necessary, provide adequate corporate sales training to your employees to make sure that they can communicate more successfully.
Corporate sales training experts agree that you do not have to limit the list to existing customers. You can also reach out to older customers, vendors, industry contacts, etc. Try and grow referrals through emails and newsletters. Social media is another avenue to spread the word.
2. What about the timing?
There are no set rules about when and where to ask for referrals. Except for one thing: make sure that your customer is completely satisfied with your service before asking them for a referral. If they are already dissatisfied with your service, you may end up aggravating them.
Leaders in sales consulting will always advise you to just ensure that your requests are not too often, and not at once. You can be regular, but never pushy or neglectful. Corporate sales training is important to build these communication skills in your employees so they learn to recognize and leverage their opportunities.
3. Incentives
Offering incentives can be tricky because, In corporate sales training, incentives are nudges in the right direction, rather than outright selling. Try and come up with offers that benefit them within your business type. Whether it is a discount, service credits, upgrades, free items, or other benefits, choose the most attractive offers and communicate it to all potential referrers. Utilize emailing lists, social media, and other channels to talk to your customers and grow your business sphere.
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4. Information
One of the first lessons in sales consulting training is that you have to gather complete information on potential sales opportunities. Track the performance of your sales referral programs to regularly update the program.
5. Segmented audience
Corporate sales training leaders will teach you that the first step in reaching an audience is to identify the target audience correctly. Our sales consulting programs help sales teams in better understanding their audience in terms of characteristics and communication, and can thus gain greater success. Sales consulting sessions will help employees bring together all their resources such as CRMs, client visits, social networks, etc. to grow referral sales.
6. Related Businesses
Explore how your organization can approach related businesses to grow your own business. In corporate sales training, you will be taught how to approach businesses related to your own, or to the services/ products you provide and get referrals so you can grow your business.
Sales Training companies in India
7. Relationships
This is a long-term plan, sure, but any sales consulting expert will tell you that this is where the best business happens. Working with customers satisfactorily, and gaining their trust enough for them to provide referrals is going to take time. Incorporate sales training, gaining their complete trust is completely worth it because of how rewarding they happen to be. It cannot be a one-off event, but great referral marketing happens when all your actions, goals, training, culture, and organization, everything is geared towards achieving that referral. Focusing on this will help organizations improve how they interact with customers and will have a strong, positive impact on their overall brand perception.
 Source: https://www.yatharthmarketing.com/7-best-referral-strategies-that-will-double-your-sales/
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