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How to use SEO when Designing your Website

Using techniques within the many approaches of a way to include search engine optimization into Website Design is hard work in web development. There isn’t any miracle software or shortcuts for a business website designers to simplify things. It is all finished with fundamental experience and information. Consultants will verify that one desires to recognize how pages end up ranked through popular search engines like google.

Java Script coding language ought to be averted considering the fact that most engines do now not apprehend it. Flash is said to cloud the spider senses as SERP crawl over the content material. Basically, one loses the benefits of being capable of display content material while using Flash. When Flash is used, search engine optimization is insensible to the contents being displayed.

The first-class tool lies in title and tags coded in Hyper Text Markup Language. The keywords are crucial as they’re indexed via the engines. Keeping them relevant is likewise vital. Making positive the newly installed internet web page is retaining up with the trend of SEO is critical to hold the traffic growing.

Essentially, without expertise what SEO is, one will grow to be with not anything but a internet site that in no way gets viewed. Search engine marketing isn’t always truly a group of phrases and content this is optimized but rather a advertising thing. There are many methods to get the scores however it’s going to require loads of effort and time.

Websites are not the simplest component that gets ranked with search engine optimization. Press Releases and Public Relations may be SEO optimized as properly. 

Keywords will usually play a role in the optimization although considering definitely the whole thing on the Internet is based on visuals; photographs, films, textual content, and many others. Without these visuals, there might be no Internet, so to speak. The density is decided by what number of words exist inside the content material.

Basically the complete technique is successful and leave out process. If there is handiest one keyword with a density of 1 percentage or two, it might have a tougher time of being determined than the content with two or extra key phrases and key terms. 

The whole shindig is a theoretically state of affairs primarily based on what number of different competition use the same words. The basis of fulfillment with keywords it based totally on percentage and math, nothing extra.

Press Releases can be applied on websites which give a massive benefit when it comes to controlling meta information and other search engine optimization with robust elements. Adding Press Releases supply the host an opportunity to put in extra returned hyperlinks from other websites of relevancy.

If keywords are implemented inside the Title Tag, there should be as much as 7 words with the key-word near the start. Keywords in the Uniform Resource Locator is helpful as well. The key-word density must be across the area of three to seven percentage. If it’s miles better than ten percent, it is able to arouse suspicions of key-word stuffing than a applicable nicely-written content material.

Once you have discovered the way to Incorporate search engine marketing Into Website Design, in case you preserve up with the cutting-edge tendencies in how SEO is carried out; visitors to the website online will continue to be a success. 

Search engine marketing techniques will almost always be executed through the internet designer and continually advancing into more modern and greater effective methods of advertising. Staying ahead of the newly evolved method will make certain visibility.

SEO web design is about creating websites that are appreciated by both users and search engines. To make your website SEO friendly, find the top web designers in Avon, CO who can strives to offer high-end web development and web designing services to acquire desired results.

#SEO #Web Design #Tips #Ideas #Website

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Flat Less Graphics Based Fast Website Design

In 2021 website designers in Avon, CO commenced creating easy and easy websites for better smart phone performance. Since then, the quantity of smart phone searches has long gone ever-upward, and smart phone-first design for web sites is now a need, no longer simply an alternative. Image-heavy websites load slowly and frustrate smart phone users, as we discussed in advance.

Clean, minimalist web designs, or flat web designs, are characterized by using loading quick and are presently modern-day and applicable for 2 essential motives. First, both smart phone customers and desktop browsers can enjoy brief-loading websites. 

Secondly, they are able to maintain excessive search engine marketing price. Flat website layout allows a domain satisfy a number of the speed necessities that search engines like google and yahoo are beginning to require. This’s why flat web design has started out to come to be famous and will continue to be trendy into 2021

Flat website designing layout doesn’t imply that the whole thing is decreased down to 2 dimensions — it’s all approximately minimalism and usability. It’s a layout aesthetic that gets rid of muddle and makes a specialty of the crucial components of your business website. Utilizing shiny shades, smooth and crisp edges, and plenty of open space, flat web design is a fresh exchange from distracting and sluggish-loading hello-res picture-primarily based designs.

In spite of being minimalist, this doesn’t mean that less graphics based web layout is boring. Contrasting bright colors and example with easy imagery and sans-serif fonts, the sum of flat design’s parts comes collectively to offer an brilliant user revel in that is alluring and attractive.

Since flat less graphic web design doesn’t rely on pix to be captivating, it doesn’t have big amounts of more records to load whilst a user navigates to the web page. 

This way two in reality fantastic matters for website owners: the first is that customers and customers, no matter if they’re browsing on smart phone or in any other case, can have an exciting, short-loading revel in at the web site. 

Secondly, these facts-light, fast-loading website designs make web page speed and optimization an awful lot, a lot faster — which appears actually applicable to Google, Bing, and pretty much each different search engine. Like we discussed in the pace phase, faster load instances suggest that your web page is much more likely to rank properly, and with an engaging flat layout customers are apt to live longer on your website online and are much more likely to convert.

#Flat less #Website #Web Design #Tips #Ideas

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How to reduced High Bounce Rate at your Website

A lot of times, even when you have labored very difficult to optimize your business website with the aid of following satisfactory practices, entice the “right” traffic and offer a awesome revel in to your business website’s visitors you notice that leap price remains very high or has been decreased by 1% or much less the ultimate 6 months!

Don’t melancholy. There are several things you may do not forget before you conclude that you should stay with a high bounce rate.

Initially, what we want to make clear is that any metric you use with a view to gauge your website’s performance need to now not be analyzed in isolation. When it comes to BOP Rate, a 40% soar rate as an example doesn’t imply which you are receiving low first-class (inappropriate) visitors or that your website visitors doesn’t engage.

Also, without deliberating the average jump rate overall performance in your industry, you may’t draw any assumptions in regard for your website’s bounce rate overall performance. What is considered a low bounce rate in some industries at the identical time is a high jump fee in other industries.

The subsequent step is to discover how your web analytics monitoring answer calculates the leap price. For instance, Google analytics platform can’t song and calculate by means of default the time you stayed to one page, even if you stayed for hours, in case you don’t get right of entry to a 2d web page and Google analytics script executes again.

A paintings round if you want to restoration this phenomenon is to track what Google analytics calls the adjusted soar fee. In order to tune this “modified” soar rate the best thing you need to do is to feature one more line of code for your business website’s Google analytics monitoring script. In this way Google analytics will executes an event whilst a user has spent over a positive quantity of time at the page.

Depending on the business website under evaluation and area of interest, the time can range from few seconds to couple of minutes. You have the potential to determine for yourself the quantity of time you keep in mind the person to be sufficiently engaged with your website.

Inbound smartphone calls from customers that visited your website searching out your enterprise cellphone wide variety, can lead to high bounce rate. This is particularly actual for businesses that rely closely to telephone calls that allows you to close the sale or qualify the visitors to perform a next step down the sales funnel.

Third party integration structures (e.G a booking engines) which can be hosted to 0.33 party domain names also can “inflate” negatively leap rate numbers and as a result to distort the “genuine” business website’s bounce rate. 

When a visitor hops out of your business website to a third party area call, could be logged from Google analytics as a bounce as long as it doesn’t browse at least pages on your website. One greater possible approach to this trouble (if the 3rd party machine helps it) is to enforce pass domain monitoring between your website and your supplier’s business website.

Reducing Bounce Rate Best practices

If you’re the use of Google analytics platform you could lessen leap price even similarly by using enforcing event tracking for outgoing links that lead for example to a third party booking engine (if go domain tracking isn’t assisting it out of your vendor) or use digital page views capability to song inbound phone calls out of your cell optimized business website.

In end, outline your business website’s goals and enforce adjusted soar charge, event monitoring, cross area monitoring and digital page views as long as those custom implementations align along with your dreams. Finally, ensure which you live centered to the huge photograph and also you examine bounce rate together with different beneficial metrics which will infer business website’s proper overall performance.

If your website appears to be lagging behind the competition, a high bounce rate may be the culprit. Hence, it is the wisest decision to seek help from the web designers in Avon, CO.

#Website #Bounce Rate #Reduce Bounce rate #Tips #Ideas

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Are You Having the Right Conversation With Your Web Developer?

With a project as complex and important as your businesses website it can be difficult to have an effective idea of what you may need to talk about with your web developer. How can you maximise the value you get from talking to them? A good website developer in Avon, CO will be able to guide the conversation to some degree. But to really make effective progress you need to have a clear idea of what you need, from a business perspective, before you sit down with them. No one knows your business better than you, so it’s key you’ve got a handle on factors such as the ones below.

Who is your website for?

The obvious answer to this is “customers”. However consider an engineering firm for example. They may need one section of the site for end user customer information and another part of the site for technical engineering departments. It is unlikely that both groups will have the same needs. How can you best serve each group? Getting to the bottom of this will mean your developer can start to picture how your site may be organised and some of the features it will need.

What will your website do?

It sounds like an obvious question, so obvious that many people simply assume the answer will fall into place. In fact this question belies many complexities and can, if incorrectly assessed, start your project off on the wrong track. Perhaps the best way to begin looking at this is to find a site (or multiple sites) that encapsulates many of the features you think you will need. In conversations with your developer, showing may be better than telling.

What are your future plans?

It’s often a lot easier for a developer to build in dormant functionality at the start than add it in later. For this to work you need to do some crystal ball gazing and think about aspects of your site that you may need in the future. Perhaps your site will start off free, but you’ll build in pay-wall content later? Maybe you’ll need a shop in a few years’ time? 

In addition to making sure new features are ready when you need them this approach may well save you time. For example you might spend a long time entering in product information, only to discover in a few years’ time that you have to enter it in again in another format for an online shop database. If the developer had laid the foundations of that shop at the start, you’d only enter the data in once.

While it’s impossible to foresee all possible requirements it’s worth sitting down, before you speak to a developer, to have a deep think about these questions.

#Web Developers #Website #Tips #Ideas #Questions to ask

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How to Analyse the Speed of Your Website (and why it's important)

You don’t have to look too far for statistics that show how important a fast website is. The biggest issue your business website faces is getting traffic, the second biggest is keeping that traffic. If your site takes more than 4 seconds to load, you lose 25% of visitors before they even see your site, as we discussed in a post a few months ago on website maintenance.

Measuring how fast your site is remains a vital element of your ongoing digital strategy. In truth, this task starts in the design phase. That amazing video might look awesome on your home page, but if it means the page takes 7 seconds to load barely anyone will stick around to see it.

The human element is not the only reason to keep things nippy. The search engines too will penalise your site if it takes too long to load.

Now you know why website speed is so important, let’s take a look at what you can do about it.

Bake speed into the design

Working with an experienced website creation specialist, take some time to discuss speed. Bring the designer, developer and hosting partners into the discussion as well. By making sure speed is kept as a key consideration you can be sure of better results.

If you’re creating your own site be sure to understand the effect that the underlying code of a site has on your page loading time. It’s not just about keeping images small and enabling compression. It’s about looking at what the code on your site does, where links go to fetch information and what outside resources are being called upon (fonts, API’s and tracking code are all examples of this).

By keeping all this under control, you stand a much better chance of a well performing site.

Treat each page individually

Depending on the nature of you site, it’ll be unavoidable that some pages will take longer to load. It’s more important that your homepage and landing pages load quickly. This means careful consideration of how you’re going to present these pages from a design perspective. Remember you can have clear links and calls-to-action to other, more data heavy, pages. As long as the actual landing page loads quickly, you’re in with a chance.

How to measure speed.

There are a number of elements to how quickly a web page loads. The content on the page, the actual code, the server response time and network factors all influence how quickly a site loads. Tests range from measuring the most simple of these elements to more complete sweeps. Some free testing tools are :

Google PageSpeed Insights

A very Google centric tester. Gives you a concise report with links of how to improve speed. Great from an SEO perspective but a little lacking if you’re looking for something more technical.

GTmetrix

More fully featured, this test shows tests ranked as both a grade (A-F) and as importance of issues. This makes prioritising what to work on a breese.

Webpage Test

A useful element to this tester is that it provides both a “Waterfall” analysis (which shows the order and series of events) and lets you look at global (geographical) times to load the page. This means, if you have international users, you can fine tune to particular countries.

So, to recap. Firstly, design speed into your creation process. Plan the site, particularly landing pages, carefully. Make data heavy pages ones that you know users will wait for; rather than the first pages they visit. Test, and retest, your site and keep a track of performance.

Your website speed is crucial to your online success. It’s easy to lose a customer in a matter of seconds. A web development company in Avon, CO can help you monitor your website speed and keep it at the best possible level by regularly conducting speed tests and making sure that every element of your website is necessary. 

#Website #Website Speed #Tips #Ideas #Web Design

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5 Website Design Mistakes to Avoid

Everything is designed. Few things are designed well." said Brian Reed, a well-known front-end developer. Nowadays, even a 5-year-old can design you a website on any of the do-it-yourself website platforms, but it probably won’t be designed to the level you need.

This is a real, live-as-I-write-this, website. It’s difficult to imagine what was going on in the head of the person who designed it. Needless to say, I’m not going to recommend you try to emulate it.

It’s hard to say what makes a design 'good', since design is subjective. In the world of websites, it’s better to stick to measurable and objective metrics. Does your website encourage people to stay on the page, or leave right away? Do people want to explore what your site has to offer?

Of course, the issue here is that there is more than just the design factor at play. Did the site load quickly? Is the content well-written? Is your site easy to navigate?

While you can’t please all of the people all of the time, when it comes to design, there are a few things you can do to make sure you don’t end up with something that actually turns people away.

Poor colour choice and no whitespace.

Depending on your brand design, your website design may lend itself well to blocks of colour and / or whitespace. Picking colours that don’t play well with each other means a clashing effect, while not enough whitespace makes things feel crowded. Like them or hate them, Google uses whitespace well.

Font choice

Again, this is often guided by brand considerations, but a poorly designed site will very often go wild with fonts. We’ve all been there, faced with that massive list of fonts that appears in modern software packages. Like a kid at Christmas, we pick the first one that takes our fancy, then change font again a few paragraphs down for a new heading. It leads to a confusing mess of fonts that is downright difficult to read.

Making things hard to find

Ever wondered why most websites put menus on the top right? Or why they have a single, simple call to action front and centre? Or how come they have social buttons and a clear 'contact us' in the footer? These are the places that people expect to find these items and putting them somewhere else only makes them harder to find. Guess what happens when visitors can’t find something? Yep, they go and look elsewhere for somewhere to spend their money.

No support for mobile

Your site might look like the freshest thing to hit the internet, but if it looks horrid on mobile, you’ve got big problems. Mobile has now taken over from desktop as the most commonly used device to access websites. If you’re throwing away over 50% of traffic to your site because of poor mobile support, then it’s hard to see you getting massive value from your website.

Poor image management

Images are great, as the old cliche goes, they tell a thousand words, so they impart powerful messages quickly. However, poorly selected, generic images that are at odds with your message won’t do this, they’ll just alienate your visitors. Likewise, if you use too many or make them too big or small, they will lose some of their power to engage the viewer. Good website design uses the right images and in the right place and format.

Website design and development is not a simple matter of a few clicks, despite what some website builder platforms would have you believe. 

Work with the expert web developers in Durango, CO to avoid any mistakes from the get-go and make sure the next iteration of your site is a high-performing, lead-generating machine.

#Web Design #Website #Mistakes #Tips #Ideas #Avoid

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Mobile Customer Experience strategy (CX) in 2021

Today, almost all types of business have sites. This is one of the indicators of effective development and compliance with trends.

It is not enough just to create a website, you need to provide the most comfortable mobile customer experience.

People like to do something online because it takes less time. Time really is money.

Another powerful impetus for the development of mobile sites in 2020 was COVID-19.

The relevance of this issue is primarily due to the increasing role of mobile devices.

What is Mobile Customer Experience?

Andrey Doronichev once said that several years ago no one could have believed that some things could be done on the phone other than making calls. But now, phones have become the main devices in our daily life.

They are combined dictionaries, alarm clocks, cameras, and even shopping carts. Therefore, today you should consider and develop the mobile customer experience as a serious component that affects the popularity and profitability of your business site.

Therefore, let's go deeper and consider the essence of the mobile customer experience.

Due to the fact that more and more people are using the capabilities of their phones, we must strive daily to improve and simplify their access to information.

The question is, why do this? The whole point is competition. You should be better than your competitors to be at the top.

Some studies found that in 2019, more than 51% of site users generate content from mobile devices.

That is why one of the right decisions will be the development of mobile-friendly sites where customers can conveniently find and get what they need. Satisfying your customers' expectations will increase your conversion rate.

Let your visitors interact with your site from any device. The main goal of your business should be to ensure a pleasant mobile customer experience.

Why should you have an effective CX mobile strategy?

Customer experience (CX) strategy is a variety of activities aimed at making your cooperation with customers as convenient as possible for both parties. Every company that is interested in their development and growth should have a strong and effective CX strategy.

3 reason to have CX mobile strategy in 2021

it allows you to be ahead of your competitors

it increases the number of satisfied visitors

it makes you more profit

Without customer experience strategy everything will fall apart.

CX strategy for business is like a ready-made hot dog.

And if you don’t have it, then it’s like a separate bun, a separate sausage, separate sauce, etc.

6 Best Pieces of Advice to create an effective mobile CX strategy

1. Determine your visitors satisfaction status for today

To develop a powerful mobile CX strategy, you should identify the shortcomings in an existing system. If you are interested in this blog, it means that you understand that something went wrong with your company.

Ask your customers what they like and what they don't. There are various ways to measure users' satisfaction today. For example, it can be a survey or analyses by using programs.

2. Define who your customers are and change your strategy

If your company is really interested in creating an effective mobile CX strategy, then you should take care to understand the type of customers you have.

Only by knowing the buyer personas can you feel their needs, and therefore satisfy them.

Try to summarize the types of buyer personas you deal with every day. It helps you to predict their desires.

3. Customer support should become a priority

Make sure that all client problems are resolved as quickly as possible.

If your client feels that they have someone to turn to, then they will feel important and satisfied. Everything is simple.

4. Optimize your website for mobile

Do you want to have a successful business? Do you know if your website is mobile optimized? Make your site convenient for using from all mobile devices. It can be either a mobile app with Drupal or just make the site mobile friendly. Make sure that everything works perfectly.

5. Provide your visitors emotions

Make your visitors your friends. Do everything so that they feel comfortable when they are on your site.

Indeed, today people want to buy not only high-quality services and products, but also to receive pleasant and positive emotions from the purchase process itself. 50% of customers agree that they are addicted to emotions.

6. Explore your competitors

And last but not least, do an analysis of your competitors, or simply successful companies. This will help you understand what is wrong with you and what can be changed.

This will give you the opportunity to create some kind of new strategy or improvements of your own.

Factors that affect the creation of a good mobile CX strategy

Visitors’ feedback

Visitors’ feedback is the most important factor. Only by knowing your cons can you fix them. Your visitor feedback will be the best assistant to improve your mobile CX strategy.

Working partnership

Your team should know what they are working for. All parts of your company must work to ensure a good mobile CX strategy.

Quick problem solving

You should immediately respond and solve problems that may arise in your customers. Word of mouth is still relevant.

If you’re concerned that you are not tech-savvy enough to design a mobile-friendly site for your company, fear not! The experts of web development company in Clearwater, FL can design, build, and then manage high-performing websites for businesses.

#Mobile Friendly Website #Tips #Ideas #Customer Experience

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Importance of an SSL Certificate

SSL stands for Secure Sockets Layer. The SSL certificate authenticates your website and encrypts the information on the website sent to the server. On your browser, you can see which sites have SSL certificates to let you know that they are safe. Websites whose addresses start with HTTPS (not HTTP) will have SSL certificates. You will also see a small green padlock at the beginning of the URL, or the word "security" in the green text. SSL can provide a secure connection to your site because all information sent to the server is encrypted. If you need more information about implementing an SSL certificate into your business’s website or have other questions about strengthening your website’s security measures, you can be in touch with expert website developers in Denver, CO.

#website #web development #SSL #certificate

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Top 10 SEO Trends In 2021 That You must know

The trend of most organizations worldwide adopting the online mode of business can be seen to be accelerating. There has been a major change in buying behavior and customer preferences for ten years as this fraternity also happened online. The combination of these two conditions makes the Internet the most extensive market currently operating in the world.

There are sellers, buyers, websites, social media platforms, blog sites, and e-commerce platforms. SEO is the most widely adopted strategy to make these buyer-seller interfaces available between competitors and the vast ocean of other open-source enterprises. The most popular practice of increasing traffic for e-commerce websites and portals is search engine optimization, both qualitatively and quantitatively, providing a high brand awareness level.

With the advancement of technology and IT trends, SEO marketers’ volume and preferences are also increasing significantly. The following few figures for 2020 may demonstrate that search engine optimization has become widespread and hence, is currently one of the most reliable tools for marketers.

53.3% of site traffic came from organic search. A small proportion of 53.3% of the 4.66 billion Internet users makes an excellent foundation for any startup or even mid-size business discovery during the development phase.

This year 92.96% of the world’s web traffic came from Google Search, Google Images, and Google Maps. This is a trend of google for netizens, which can also be beneficial for your business.

60% of marketers said that inbound approaches like SEO are the best source of quality leads with a 14.6% close rate. This is much more than any traditional marketing approach.

28% of searches by local businesses resulted in sales.

The above numbers demonstrate that the SEO aspect dominates very effectively in the industry, and hence it will continue in the coming years.

Top SEO trends in 2021

1. Increasing dependence on artificial intelligence

The AI-powered SEO tool algorithm will improve accuracy and precision in keyword research, competitor analysis, analytics, and other aspects, helping marketers accelerate the process.

AI is changing the way people interact with online content. The Google AI algorithm deserves special attention. An algorithm, called RankBrain, was introduced a few years ago that played a significant role in Google’s ranking factors for search engine result pages (SERPs).

So the biggest question is, how do you optimize SEO for RankBrain? Although the search engine giant has not disclosed details, experts believe user interaction signals are the primary determining factor. These can be factors ranging from click-through rate to time spent on the page. You need to engage your readers with useful, well-organized content. AN on-page SEO checker can help you reduce a page’s reliability on metrics such as readability, backlinks, and more.

2. Voice search technology will lead

People will rely more on Alexa and Siri than entering text in the Google search box. As a result, it will be essential to focus on the spoken keyword and create a FAQ page.

With innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has improved, it has become more and more popular. In fact, the percentage of households predicting to own a smart speaker by 2022 is 55%.

To optimize your voice search, consider your keywords. Recognize the phrases that people use in everyday conversations. Voice search is generally preferable to longer, more natural phrases when people type; they usually shorten. For example, a person may voice the query: “What are the new SEO trends for 2021?” But enter the word “new SEO trends in 2021”.

3. Search engines would prefer mobile-oriented indexing.

Your website must be mobile-friendly or mobile as Google will use the mobile version of your content to index and rank your website. Initially, desktop content was used for indexing, but the increasing dependence and use of mobile phones and search templates have changed this practice.

In 2019, Google introduced mobile-centric indexing, meaning that a search engine primarily looks at the mobile version of a website, treating it as the “core” version, not the desktop version. This change makes sense that by 2025, approximately 73% of Internet users will be accessing the Internet from mobile devices only. Test your mobile site performance with Google’s free mobile trial. Then have a look at the Mobile Usability Report in Google Search Console.

For your page to be user friendly, you need to make sure that Google can crawl your URL, so make sure you don’t have any disapproved instructions. Also, keep in mind that Googlebot will not download content that requires user interaction, such as clicking or swiping. You have to make sure that Google can see this so-called lazy content. Finally, make sure that you use the same meta robot tag on desktop and mobile sites.

4. Content should follow the Google EAT principle.

Experience, authoritativeness, trustworthiness, and reliability are the principle of Google EAT that will be tested for every content, whether on websites, blogs, or social media. If you do not follow this principle, you may not build the branding process according to your expectations.

There are many ways to provide quality content:

Create customer portraits that allow you to understand what your customers value.

Do search intent research to help you map the consumer journey.

Use this information to create content that follows the format your users prefer.

For example, if you are serving teenagers, the video may be better. If you are targeting older audiences, the video may be less appealing.

Finally, keep the EAT in mind when creating content. Support claims with statistics and facts—links to official sites such as “.edu” and “.gov” URLs. Having reciprocal links to reputable sites is another way to prove that you meet the EAT criteria.

5. Detailed content will improve search results.

Backlinks will become the preferred method in digital marketing practice and may not be sufficient to support this concise or original content. Therefore, for optimal use of backlinking practice, descriptive or lengthy content would be beneficial for ranking well in SERPs.

6. Selected parts will get prominence.

Research by HubSpot found that the CTR for their high-volume keywords rose more than 114% when the results appeared as printed snippets. The featured snippet is an annotation of a copy of the content you share that appears when the user searches for something. Instead of hyperlinks, snippets are much more attractive and can therefore gain prominence.

7. Smart Search will increase

As technology accelerates the life model, so should search options. Smart search matches search queries with the intent of the user. It is an AI implementation in which the algorithm continues to record searches performed by the device user and suggests relevant searches after the user enters a word or two.

8. Will lead image and video optimization.

Image or video search was already a trend in 2020, and it will go viral in 2021 as people will want to get more information with less typing. As a result, they can take snapshots of articles they need to feed or know to search. Therefore, your website should comply with such requests.

9. Zero – Click Search

This is known as the zero-click search but can also be called the zero-sum search, where one player wins, and all others lose.

Zero-click search is a search where Google answers appear at the top of search engine result pages (SERPs) so that users no longer need to click on a website. The only site presented was that provided an official answer.

What difference does it make? Are people not being targeted to click on your site for more information? Why would Google record your content in a way that does not attract visitors to your site?

Well, this is important for two reasons. First, it has reduced search engine traffic for many websites. This is not good. Second, it opened up an opportunity for small businesses to get traffic if they were not the first search result for a given query. Even after getting the answer in SERP itself, many people will still click on the reference. They will click to read additional information from the website in a featured snippet instead of the top search results page.

Additionally, these select snippets serve as free promotion for your company. You build brand awareness, and even better, you can do it for free, creating useful content using your industry knowledge.

10. Google passage rating

Although Google announced a new conversion rate in October, it is scheduled to be released in 2021. With zero-click search, the goal here is to help users find the exact information they need.

The idea is that a page is dedicated exclusively to the topic you are looking for and is not valuable as a separate page. If you want to install a dimmer, the best instructions page may also contain instructions from an electrician for many other DIY electrical projects. Instead of deciding that this page doesn’t really matter because it covers a wide range of topics, it ranks higher in SERPs.

It is anticipated that this change will primarily target long-tail searches, so traffic may not be high. However, these can help search term conversions.

Core Web Vitals

Core Web Vitals is probably one of the most significant updates we can expect in 2021. Everything that Google has told you over the years is essential to the user experience that will become the official ranking signal.

11. If you want to stay ahead of the rankings, data and analytics should be your priority.

Data science enables you to understand shoppers, visualize campaigns and create targeted messages. Analytics can help you check which URLs are being crawled, identify referral sources, check page load time, indexing, redirects, bounce rates, response errors, and more. You can also use data science to identify pages that you do not want to crawl indexing and expose unusual traffic sources such as potential spam sites (which will reduce your EAT reliability).

You have to keep an eye on SEO current trends and adjust your strategies to the new challenges, pretty much always. That’s the only way you can give valuable content to users that keep them coming back and also keep your ranking. If you need SEO experts to help you, then connect with the best SEO company in Salt Lake City, UT.

#SEO #Trends #Updates #Tips and Ideas #SEO Trends

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What is SEO or search engine optimization?

Search engines help people find the necessary information on the Internet — for example, the cost of tickets, recipes, addresses of shops, etc. However, not every user has thought about why some sites occupy the top positions of the search engine results, while others are on the fifth page.

An SEO of the site is a series of measurements aimed at the promotion of a site, notably the promotion of the resource in the result pages of various search engines (Google, Mail, Yahoo, Bing).

SEO / Search Engine Optimization – why should it be carried out?

Not long ago the Internet was not available to wide sections of the population and it mostly served the purpose of entertainment. With the development of new technologies, the global network has become an influential tool in the marketing field and sales market. The opportunity to purchase goods online from the comfort of your home has been received enthusiastically by customers not only in our country but also abroad, causing an increase in the number of online shops.

Any business must stay competitive, and online shops are no exception. This competitiveness is influenced by many different factors, including the ability to advertise your goods. To do this on the internet, you must be on the first page of any SERP. You can achieve a leading position in the search engine results with the help of SEO. 

Let’s examine several reasons why occupying the first page is advantageous:

Prestige – A spot occupied by the website at the TOP of the search engines can be compared with a shop’s position in the city. The closer to the center of the city, the more convenient it is for customers, but it will also be more expensive. Only a successful company can afford to maintain this prestigious location.

Customer’s Confidence - This follows from the first reason. If a company is successful, it has proven itself on the market, has a lot of customers, and values its reputation. Therefore, by purchasing goods or services from you, your customers don’t have to worry about anything.

Traffic - It is clear that the sites that occupy the first ten positions (TOP-10) will have a lot more visitors on their pages than their competitors who are further down the list. According to statistics, less than 2% of users will go the fourth page of a search engine.

Why should website search engine optimization be entrusted to specialists?

Search engine optimization is an effective way to promote your website, but it is not as simple as it may seem. It is not enough to be able to put together a promotion; you have to know what queries to promote. If the list of requests is put together incorrectly, it will lead to unnecessary costs. The user will wind up going to the pages of the site to search for something that is not there. In other words, it will increase the number of visitors, but not the number of customers. Only an SEO specialist of local SEO company in Salt Lake City, UT can select from a large number of requests the "viable" ones, which will attract potential customers.

#seo #SEO experts #Tips #ideas #updates

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What is local search and how to improve local SEO in 2021

If you are reading this blog post, you are probably running a small company and want to grow your business and attract more customers. It’s possible with the help of local SEO strategies and local search optimization.

What is local search?

A local search differs from the standard informational search, as it usually includes “near me” or a location name query. Today, Google can even distinguish the local intent of the search without the user specifying it and modifies results accordingly. For one, if you simply google “pizza” while having your GPS on, Google will offer you a list of pizza places available near you.

If you run a small local business, you definitely want to be displayed in Google's local search result pages. That’s where local SEO (search engine optimization) comes into play.

What is local search engine optimization?

Local search engine optimization (SEO) is a set of special methods and techniques to promote a small business online to local clients who are looking for similar services or products on the net. This is achieved with the help of some general SEO techniques, as well as local SEO tools.

Ways to improve local SEO

Here are some tips that will help you boost your local search engine optimization:

1. Register in Google My Business

Google My Business is a catalog of businesses where you can create a business profile for free. Usually, it appears in the top right of search results.

This block includes information like the services you provide, contact details, opening times, and more. It also shows the reviews from people who have already cooperated with you.

You have to constantly upgrade your Google Business account in order to provide the most relevant information to your customers. For this, you can use Google Posts within your profile or encourage your clients to share Google reviews.

2. Add location web pages

If you have more than one business location, you should create location pages with the appropriate information for each store. It should include:

store name

address

open hours

contact information

testimonials

promotions

attached Google Maps

If you have only one store, you need to create the “About us” page with a description of your products or services.  

You will also benefit a lot in terms of SEO if you integrate Google Maps with the location of your store to your website.

3. Make your platform mobile-friendly

A mobile-friendly website with responsive design is a must in our modern society, as more and more people are using their smartphones to surf the net, especially when they are on the go and using a search engine to find places “near me.” Ensure a positive mobile user experience by making your website mobile-friendly.

4. Create local content

Write about topics or news that appeal to the local audience. For instance, if you own a bakery, add the recipe of cinnamon rolls that customers can buy in your store. Regularly add pics from the events that take place in your store. Write about interesting things that have happened in your store over the last month.

5. Optimize your website for voice search

Voice search is especially popular among local searches, as people usually use voice search to find the nearest places or order something nearby. Don’t forget to optimize your website for voice search!

6. Use local-based keywords

When creating content for your website, use local-based keywords. Ask yourself, what do people usually type to find services or products like yours? After answering this question, you’ll be able to create content that is relevant to local customers.

One more tip: you can add city landmarks to your content. For one, if you own a restaurant near St. Louis Cathedral in New Orleans, use the keyword “dining by the St. Louis Cathedral.”

7. Be active on your business social media

Update your social media pages regularly, communicate with the customers, answer their questions or comments, and you’ll see how your business’s popularity grows!

8. Regularly update your company’s news

You can also display your company news in your GMB profile. These items will be visible under the information about your business in the right column in Google search. Users will see your recent updates and the chances that they will visit your platform to continue reading increase.

9. Add gifs to Google My Business photos

It is now possible to post gifs to GMB via mobile. This will definitely grab attention of those who use mobile phones to surf the net.

Improve your local SEO today!

Hopefully, these easy tips will help you improve your local search engine optimization, increase traffic to your platform, and, as a result, boost sales or you can also contact the team of SEO experts at a local SEO company in Salt Lake City, UT for any kind of SEO services.

#Local SEO #Tips #Ideas #Optimize Local SEO

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Mobile customer experience strategy (CX) in 2021

Today, almost all types of business have sites. This is one of the indicators of effective development and compliance with trends.

It is not enough just to create a website, you need to provide the most comfortable mobile customer experience.

People like to do something online because it takes less time. Time really is money.

Another powerful impetus for the development of mobile sites in 2020 was COVID-19.

The relevance of this issue is primarily due to the increasing role of mobile devices.

Now we switched to the new highly efficient collaboration service. We complete your task twice as fast as before, and you trust us!

What is Mobile Customer Experience?

Andrey Doronichev once said that several years ago no one could have believed that some things could be done on the phone other than making calls. But now, phones have become the main devices in our daily life.

They are combined dictionaries, alarm clocks, cameras, and even shopping carts. Therefore, today you should consider and develop the mobile customer experience as a serious component that affects the popularity and profitability of your business site.

Therefore, let's go deeper and consider the essence of the mobile customer experience.

Due to the fact that more and more people are using the capabilities of their phones, we must strive daily to improve and simplify their access to information.

The question is, why do this? The whole point is competition. You should be better than your competitors to be at the top.

Some studies found that in 2019, more than 51% of site users generate content from mobile devices.

That is why one of the right decisions will be the development of mobile-friendly sites where customers can conveniently find and get what they need. Satisfying your customers' expectations will increase your conversion rate.

Let your visitors interact with your site from any device. The main goal of your business should be to ensure a pleasant mobile customer experience.

Why should you have an effective CX mobile strategy?

Customer experience (CX) strategy is a variety of activities aimed at making your cooperation with customers as convenient as possible for both parties. Every company that is interested in their development and growth should have a strong and effective CX strategy.

3 reason to have CX mobile strategy in 2020

it allows you to be ahead of your competitors

it increases the number of satisfied visitors

it makes you more profit

Without customer experience strategy everything will fall apart.

CX strategy for business is like a ready-made hot dog.

And if you don’t have it, then it’s like a separate bun, a separate sausage, separate sauce, etc.

6 Best Pieces of Advice to create an effective mobile CX strategy

1. Determine your visitors satisfaction status for today

To develop a powerful mobile CX strategy, you should identify the shortcomings in an existing system. If you are interested in this blog, it means that you understand that something went wrong with your company.

Ask your customers what they like and what they don't. There are various ways to measure users' satisfaction today. For example, it can be a survey or analyses by using programs.

2. Define who your customers are and change your strategy

If your company is really interested in creating an effective mobile CX strategy, then you should take care to understand the type of customers you have.

Only by knowing the buyer personas can you feel their needs, and therefore satisfy them.

Try to summarize the types of buyer personas you deal with every day. It helps you to predict their desires.

3. Customer support should become a priority

Make sure that all client problems are resolved as quickly as possible.

If your client feels that they have someone to turn to, then they will feel important and satisfied. Everything is simple.

4. Optimize your website for mobile

Do you want to have a successful business? Do you know if your website is mobile optimized? Make your site convenient for using from all mobile devices. It can be either a mobile app with Drupal or just make the site mobile friendly. Make sure that everything works perfectly.

5. Provide your visitors emotions

Make your visitors your friends. Do everything so that they feel comfortable when they are on your site.

Indeed, today people want to buy not only high-quality services and products, but also to receive pleasant and positive emotions from the purchase process itself. 50% of customers agree that they are addicted to emotions.

6. Explore your competitors

And last but not least, do an analysis of your competitors, or simply successful companies. This will help you understand what is wrong with you and what can be changed.

This will give you the opportunity to create some kind of new strategy or improvements of your own.

Factors that affect the creation of a good mobile CX strategy

Visitors’ feedback

Visitors’ feedback is the most important factor. Only by knowing your cons can you fix them. Your visitor feedback will be the best assistant to improve your mobile CX strategy.

Working partnership

Your team should know what they are working for. All parts of your company must work to ensure a good mobile CX strategy.

Quick problem solving

You should immediately respond and solve problems that may arise in your customers. Word of mouth is still relevant.

Finding the right mobile web solution is easy when you hire the right local SEO company in Salt Lake City, UT.

#Mobile Friendly #SEO #Tips #Ideas

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7 Benefits of Podcasting For Businesses

Since digital marketing has changed dramatically in 2020, site owners have a more detailed approach to site development strategies.

Podcasting for business has become the main work marketing strategy. It is important for a website not only to bypass competitors but also to win and retain the attention of its potential customers. Want to keep users' attention and turn them into clients? Use podcasting for business!

Why use podcasting for business?

Nowadays users’ attention is very scattered. People commuting to work eat, listen to the radio, put on makeup, and talk on the phone at the same time!

Put yourself in the shoes of ordinary users. If you had the choice to read a long article, download a video for a few minutes, or turn on a podcast that loads quickly, which would you choose?

The most recent statistics prove the last option is the most popular.

People prefer podcasts over blogs and videos.

A podcast is a way of presenting information as audio. A podcast is a great marketing strategy option for any type of business.

Hot 6 podcasting stats

Not yet convinced? We’ve got proof — here are the top 6 podcast stats.

There are over 1,000,000 shows.

Podcasts are recorded in over 100 different languages.

The audience of listeners is divided almost equally between men (52%) and women (48%).

55% of Americans have listened to podcasts at least once.

Most often, podcasts are listened to on smartphones (69% of the time).

On average, a listener spends 6.5 hours a week on podcasts.

Benefits of podcasting for your online business

Almost every month, a new company is launching a new podcast. In order to keep up with trends, give a new impetus to your business and get new customers, you need to make podcasts on your site.

TOP 7 Benefits of Podcasting For Businesses

1. Running podcasts on your site will help to increase site conversions

Placing podcasts exclusively on your site increases the interest of users in your site as a whole. They will visit your site often so as not to miss anything.

2. Podcasts can help you grow your audience.

Launching podcasts primarily means reaching new audiences or bringing old visitors back.

3. Podcasts generate more credibility

People trust audio calls to action more. Often the voice of the announcer plays an important role in audio podcasts. Nice voices inspire confidence and people want to listen and listen to it ...

4. Podcasts have more conversion

The fact that podcasts are in audio format and people can listen to them wherever they are their biggest plus. This means that people will choose to listen to a podcast more often than read an article on the same topic with identical content.

5. Podcasts will differentiate you from others

If there are 5 more agencies in your niche, but only you launch podcasts, then you will have an important advantage over your competitors.

6. Podcasts foster a new connection with experts

The most effective podcasts are those that invite famous guests. This is a cool opportunity for you to expand your friend circles and capture more audience. In our opinion, this is a win-win formula.

7. Podcasts help you build brand awareness

The more often people talk about your brand, the better for your marketing. Distribute your content in a variety of formats, including podcasts, and you'll get more bang for your buck.

Steps to get started with business podcasting

There are many guides on how to write a podcast and what you need to do on the Internet. We would like to help you simplify and understand this information. Therefore, here is a clear list of steps for creating podcasts.

Step 1. Choose a topic for your podcast

You need to start by researching an actual topic for a podcast. The more trending the topic is, the more streams and visits you will get. How do you choose a topic for a podcast? YouTube can help you.

Step 2. Write the text for the podcast

There are two main options for podcasting: improvisation and preparation for a podcast.

To begin with, we would recommend starting with the second option. Prepare the text for the podcast so that you know what should go after what and can clearly explain the topic. Don't forget to check your grammar!

Step 3. Record the text in audio format

The time has come to transfer the words on a piece of paper into audio. For this, you can use both professional equipment and a smartphone. Simply, when you record on the smartphone, make sure that:

There is no extraneous noise

You can hear well

There is no echo in the room where you are recording

Step 4. Edit your future podcast

This step is optional but helpful. You can use special audio editing programs (there are free and paid ones).

How to edit is also a very delicate matter, because it all depends on the specific case. Sometimes the audio does not need to be edited, sometimes you only need to apply minimal edits, and sometimes you need to seriously change it.

Here you can include pauses, compositing, volume, and other normalization.

Step 5. Podcast Hosting

What is hosting? You cannot build a house in the air, you have to buy land for it. It's the same here. You can't just create a podcast, it should have a special piece of "land" dedicated to it.

The best and easiest option would be to host the podcast directly on your site. Below we will tell you more about this.

Step 6. Launch a podcast for users

But now it's time to launch your podcast in the world, meaning you should place it on your website and on secondary platforms where people can listen to it.

Of course, the process of creating podcasts takes some effort, but your efforts will be rewarded.

For any assistance regarding business podcasts I recommend you to hire the experts of an SEO company in Salt Lake City, UT for all your business needs’.

#SEO #Business #Podcasts #Tips #Ideas

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UNDERSTANDING SEO: WHAT IS SEARCH ENGINE OPTIMIZATION?

SEO is vital to making sure your business is visible online and that potential customers find you instead of your competitors.

The ultimate goal of understanding SEO is to make sure search engines understand what your business or organization is trying to do. The reason this can get tricky is because you’re not only trying to convince people that the content on your website is relevant, you also need to convince search engine “crawlers”.

HOW IT WORKS: THINK OF GOOGLE AS THE ULTIMATE LIBRARIAN

Google just wants to help people.

Ok, that statement sounds a little naive, but really – search engines exist for one reason: to help you find what you’re looking for.

If you view the internet as a giant library and every single website created as a single book, it begins to feel overwhelming. How can you find what you need when the number of resources out there is so vast?

Enter search engines: the librarians of the internet.

Every librarian’s goal is to make sure the book or resource they recommend to someone answers their questions well and meets their needs. Search engines operate in the same way.

So how can you make sure your website is recommended by search engines?

By making sure that search engines like Google believe your website is the best way to solve a searcher’s problem.

Understanding SEO is how you make that happen. There are best practices to follow as you write and arrange your website. These best practices can help your site’s content better match a search engine’s criteria for recommending your website to anyone looking for the products and services you provide.

GET STARTED: 5 SEO BEST PRACTICES YOU CAN DO RIGHT NOW

There are many ways to improve your search engine rankings, but some are standard no matter what type of business you have. The following list is a way to get you started with some of the most important SEO best practices.

1 – ADD TITLE TAGS

If you’ve already done keyword research for your website and you know which pages need to target which keywords, it’s time to make sure every page has a title tag.

A title tag is what tells search engines like Google what the page is about. Each title tag needs to be unique, don’t just copy and paste the same title tag for every page on your site.

Title tags should ideally be written like this: Primary Keyword – Secondary Keyword | Business Name and be 55 characters or less.

2 – MAKE SURE YOUR WEBSITE HAS AN XML SITEMAP

An XML sitemap is a way to make sure your website is easy for search engines to “crawl”. Think of a sitemap as a road map for search engines. It exists to make sure your website’s content is easy for search engines to find and understand. By making sure your website has a sitemap, you increase the possibility of appearing higher in search engine results. If you need help creating one, use this resource to make one in 20 seconds!

3 – INCREASE YOUR WEBSITE’S SPEED

The loading speed of your website is one of the most important ranking factors for search engines. No one likes slow websites and search engines really hate them. If your website takes more than 4 seconds to load, most people will give up waiting and leave your site.

There are several free online tools you can use to check your website’s speed and we included links to them in our blog post about how to give your website a “checkup”.

4 – OPTIMIZE YOUR IMAGES

Every image on your website should be optimized. That means it needs to include ALT text. Search engine technology is advancing, but it still has room for improvement when it comes to image recognition.

By including ALT text in every image you make it easier for search engines to understand what the image is and why you have it on your website.

5 – MAKE CONTENT COMPREHENSIVE AND EASY TO READ

To rank higher in search engine results, search engines need to see you as an expert in your field. By including relevant and unique content on your website you not only give your website visitors what they need, you help search engines like Google understand you know what you’re talking about.

Creating quality content for your site should include your keywords and links to other relevant pages on your website.

When you’re writing content for your website, keep in mind you want to make sure it’s easy to read. Studies show that most people skim read rather than read every sentence, especially when they’re reading on a screen.

That’s why it’s important to use headings, bulleted lists, and images to keep your website visitors engaged and interested in what they read on your site.

TO WRAP IT UP…

You want to put your website in the best position to rank well in search engine results, which is what understanding SEO best practices will do. We all use search engines like Google to find the products and services we need these days, so it’s important to make sure you show up where people are looking!

Want more information on SEO or help with lead capture? Then it is best suited to connect with the experts of the SEO company in Salt Lake City, UT.

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Actionable Guide to Using White Label SEO for Agency Growth

Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, while the results ranked 6 to 10 account for only 3.73% of the clicks. And with 81% of daily users searching for either a product or service, what does this mean for your agency, your clients, and their (as well as yours) direct competitors?

It means we are all in a modern warfare scenario.

But unlike in Call of Duty where the enemy is a team of Russian forces (who else?) and the objective is conquering a geographical location, we are here battling for a different kind of real estate – the coveted first page in Google results. Top ranking results is the place to be, for both you and your clients. But every once in a while, a digital marketing agency hits the proverbial wall and start threading water with its own productivity, strategies, resources, expertise, and overall success. Or, a company is simply at the very beginning of its digital marketing journey and is merely lacking funds.

Somewhere along the line, this can happen to anyone. But unlike those businesses that refuse to admit their predicament and tend to turn a blind eye to obvious workflow bottlenecks, an agency that recognizes its own bind is already one step closer to bouncing back than those that don’t.

This is where white label SEO comes into play as either a quick-fix or long-term solution, depending on your strategy and your overarching goals.

So, whether you are an SEO agency facing certain issues in terms of resources or you are simply looking to expand your services portfolio by offering SEO solutions to your clients in order to grow as a business – white label SEO is a highly effective solution.

But before we delve into the actual benefits and best practice tips, let’s cover the basics.  

What Does White Label Mean?

The term “white labeling” comes from the practice in which a manufacturer’s brand (or logo) is removed from the product and/or service so the product/service can be labeled by another brand, a brand requested by the party purchasing the product or service. The purchaser then resells the product/service to the end-user as their own product.

How Does White Labeling Work in the SEO Context?

In the SEO industry, this notion isn’t too obscure as these deals happen quite often. Most typically, an agency that is lacking SEO resources would partner with an external SEO company that will tackle the SEO work for the clients of the former agency. The concept is also known as “Private Label SEO” and is often used by digital marketing agencies and website/software development companies to either resolve certain workflow issues or round up their service portfolio without increasing their overhead costs.

The Fine Line Between White Label SEO & Outsourcing SEO Services

For those of you wondering – How is white label different from outsourcing? – let’s clear this up. Though outsourcing SEO services and offering white label-based SEO may seem like two identical concepts, they are not. Cut from the same cloth, yes. But not exactly the same.

Essentially, outsourcing SEO services involves hiring a company to do the work for you in a transparent manner, without re-labeling the services or assimilating them with your own brand. Outsourcing SEO-based projects most typically happens because the company isn’t ready to allocate any major resources or in-house personnel to these projects at that particular moment.

Hiring white label services, however, involves purchasing an unmarked product or service and reselling it to your own clients as one of your own assets. Not only do you get the finished product with this arrangement, but you are also provided with all the underlying data,  processes, and resources to back your “work” up.

Tangible Benefits of White Label SEO

Opting for a proper white label SEO company and knowing how to leverage it for the most prolific results can do wonders for your agency in terms of building your brand, entering new markets for future opportunities, increasing revenue, and – ultimately – growing as an agency.

Let’s tackle some of the most prominent advantages of hiring white label SEO services.

Extended Reach and Improved Client Acquisition Strategy

White labeling, regardless of the niche, is a two way street in terms of benefits. Both sides of the deal gain some kind of advantage, whether it’s financial or an opportunity-based one. This is especially true in terms of client gain. Both the SEO service provider and the agency reselling the service can use this type of collaboration to grow their client base, boost organic visits, and tap into new demographics for lead generation purposes.

The vital aspect of gaining new clients is improving your reach across wider target audiences and doing that as diversely as possible. Reaching potential customers outside your target demographic improves your online visibility and helps you further build your brand.

The Single Point of Contact for Your Own Clients

Your clients will be happy to get an entire set of digital services from a single agency. When they have a single point of contact in terms of hiring all the services they need, they will obviate a lot of hassle that comes with finding the right agency capable of providing them with all-encompassing marketing and SEO solutions.

As the digital marketing landscape is currently quite saturated, and with agencies and solopreneurs offering a seemingly similar quality of service – finding the perfect SEO agency for your (and your clients’) unique needs and wants can be a tiresome process. 

The screening process that is involved in choosing an SEO partner can be a tall order in a niche wherein the agencies and solo-consultants tend to over-sell their expertise and overall capabilities. When your clients get an all-round service from a single company they trust, this hassle is curbed.  

Cost-Efficiency

In a brand-driven ecosystem, where we tend to overpay for products and services just because they feature a recognizable logo (a certain biblical fruit comes to mind), it is hard to track down a logically priced product and/or service. The same rule of thumb can be detected in the SEO market where the pricing deals can be overblown, especially when you know the backend of the industry.

Opting for white label SEO is typically a less costly alternative when compared to the current pricing standard. This is partially because the absence of a brand creates an environment in which you are only paying for the actual services performed in the project, without the added brand value. When you subsequently stamp your own brand onto the finished product, you can sell it at competitive rates to your own clients.

Marketing agencies are then capable of overriding the need for a dedicated, in-house SEO team of their own, resulting in the opportunity to relocate a huge portion of their resources to other projects.

Improved Scalability

As more customers will be coming your way, your business is bound to expand. Buying white-labeled SEO services without doing the actual heavy (and time-consuming) lifting enables you to fix the areas of your business that require more resources, improve on your agency’s strengths that make your brand unique, as well as optimize your other non-SEO workflows.

Most marketing agencies start at a micro-scale level and aren’t capable of hiring highly-skilled experts right away, let alone assembling avid teams in all departments. Choosing to go with white label SEO services elegantly bridges this gap until you have enough resources to build your own in-house team of experienced SEOs.

Actionable Tips for Creating an Effective White Label SEO Strategy

Create a Spoke-Hub White Label Control Panel

Quality communication channels are the very basis of a white label deal. We suggest creating a spoke-hub dashboard where you can properly communicate with both – your own clients and the team that performs SEO-related tasks for you. Ideally, the white label company should provide you with the type of workflow where everything is streamlined – from content delivery to metrics tracking and analysis of your client’s data.

Practical tips:

Be sure that this control panel is customizable so your agency can stamp its own branding and therefore keep the entire experience consistent and the whole workflow as tight as possible

Be sure that the reports are visually consistent with your brand

Create URLs that act as your website’s subdomains

Make sure your reporting tools are white label-friendly for personalized client correspondence

Emails through which you communicate with your own clients should have no traces of the “other” company’s involvement

Should your agency have its own dashboard, be sure to ask your SEO partner for APIs through which you can easily incorporate vital features

Put the Right Price Tag on Your Own Services

You have to figure out what the optimal price of your SEO services would be for reselling them to your own clients. In order to do that, you must have a clear overview of the SEO market in the white label context. In other words, to have quality insight into:

How much regular SEO services cost and how the price should be scaled according to the scope of work.

What the average price for buying white label SEO services is and how the price is typically scaled in the white label context.

How much you should be charging for the reselling of those SEO services to your own clients so that your profit margin is optimal.

  Once you’ve done thorough research and gained sufficient insight into this data, you can tailor your own pricing plans accordingly.

Consider Using an All-Round White Label SEO Tool

There’s always an option to utilize an all-encompassing white label SEO tool like SEO Ranking capable of performing and automating all SEO-related tasks for you. This strategy is cost-effective and quite economical in terms of time consumption. A robust and multi-faceted platform can provide you with all the pertinent metrics and help you make data-driven decisions when creating and tweaking your SEO, social media, or B2B strategies. SE Ranking is built for SEOs of all expertise levels with scalable pricings for easy cost optimization.

Bundle Up SEO With Other Services

If possible, make sure that your agency doesn’t focus on one type of service only. Startups typically tend to put all of their eggs in one basket and then, if that doesn’t pan out the way they planned and as quickly as they hoped, their business soon starts to face serious resource-related issues.

It is perfectly ok for an agency, especially a young one, to have one main expertise as their primary source of income. However, offering a wider range of services increases your revenue opportunity manifold, which is one of the main reasons agencies opt for white label services in the first place.

Digital marketing agencies have a great opportunity to provide a wide array of services that complement one another perfectly, thus creating a bundle deal opportunity that will turn your one-off clients into a recurring source of revenue. 

For example, when a company offers web design services, these are typically one-off deals and are not a constant source of income. Bundling up SEO services into this equation will solve this problem as SEO projects take at least 3 to 6 months in order to produce tangible results. This way, you can snatch long-term clients from the previously untapped market.

Wrapping Up

To take the long view of your agency’s potential and future success, one must pay equal attention to both – assembling an avid and capable team of skilled individuals, as well as mastering your workload- and service-based allocation strategies. Only then will you be able to optimize the utilization of your resources and achieve high ROI. Opting for white label SEO services in Salt Lake,City, UT can be one of the main pillars of this type of strategy.

#SEO Services #White Label SEO #SEO #Tips #Ideas

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Business Blogging – Why and How to do it?

Blogging is a cheap, easy and reliable way to promote your company/brand to attract  customers and followers. Blogging is simple. All you need to do is make a presentable document filled with information on anything you feel will be of value to your customers. This could be offers that are currently available from your company or news that you want to share. The key thing about a blog is that it’s yours.

Blogging is personal and it gives a friendly touch to your customers that could attract users in. You can post what you want, when you want, a blog gives you freedom. Blogs are cost effective, Digital Now can add a blog to your existing site, or create a brand new website for your business. Then it is extremely easy for you to update the blog yourself on a regular basis. We can also provide training on anything regarding your new blog/website.

Blogging allows further promotion of your company thanks to social media. Blogs you create can be shared by other users on social media sites like Facebook and LinkedIn allowing more users to be alerted of your company helping you to create a social media following.

An active blog that is updated frequently alerts search engines like Bing and Google that your site is active which means you will have higher listings in search results which should hopefully translate to more visitors on your site.

Writing  your Business Blog

Writing a blog can seem tricky at first as you never know the best way to start or what to write about but here are a few things to consider:Key Factors

Headings and Starters are CRUCIAL. Statistics show that 80% of blog viewers judge that blog by the title or start of it. This means you need to have a captivating start to the blog to get people interested otherwise your blog has little purpose. Make it stand out from other blogs. There are thousands upon thousands of blogs out there on the web. 

You need to make sure your blog stands out from the rest. Include your brand (logos, slogans and images) make it personal and make it what you want it to be. Blogs are much more personal than other advertising techniques so make it how you want it. Think about what you would want to see on a blog that you were reading.

Also To Include

Clearly state what your company is and what you can offer. Blogging is an easy way to keep customers and followers aware of what’s going on, but it also is a huge advertising strategy. If you write frequently about what your company does, then it’s a great way for new people looking at your blog to know what your business offers them.

Simplicity–  

Dont over complicate your blog. Try and keep your blog simple but effective. Dont have excessive text and media on your blog posts as it may be overwhelming. However you want to include a reasonable amount of media and text in your blog. Within that include key information that states basics.  A blog post that isnt overcomplicated means people are more likely to stick with it. Also if you dont include all the details the customer may want to know more and will visit your webpage.

Finishing touches. Good blogs are let down by silly errors like missing capital letters and spelling mistakes. You may have a slightly informal friendly tone in your blog, however you still need to maintain professionalism at all times.

If you require any further assistance with blogging for your business, then it is propounded to connect with the professional SEO company in Salt Lake City, UT. 

#Blogging #Content #Content Creation #Tips #Ideas

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14 reasons to update your website

There is no better or more cost-effective way to advertise your business than on the World Wide Web. The trick, though, isn’t just having a website, it’s developing the website to ensure it’s driving business growth.

There could be many decisions that go into updating your website and we have broken down our 14 key reasons into the following categories:-

Design

Marketing

Usability

Time

Design

1. Visual Appeal

When people visit your site, they see it as a reflection of your organisation. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Likewise, if the site looks poorly designed and structured and/or out-of-date they’ll make the same assumptions about your company. The website should highlight your product and/or service and the layout should look harmonious and consistent.

Has your content got dates on it – blog posts, events, and similar? It makes sense to remove or update out of date content. As websites mature and grow, it often becomes apparent that certain parts just aren’t working well anymore and are becoming outdated. An obvious example of this is the use of flash.

2. Responsive & Mobile Friendly

The US is now a smartphone society. We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs. If you factor that with the upcoming mobile-first indexing update from Google, ignoring the mobile market is a very risky business. It’s now considered the common practice to make a website mobile-friendly (responsive design).

Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of the screen it’s being viewed on. Someone opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop etc. For many businesses, it may even make sense to design your website “mobile-first”.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen

In conclusion, if you haven’t updated your website in a while the chances are that you may be driving mobile users and potential customers away. Find information on our responsive on mobile website design.

3. Technique & Coding

Is your website browser compatible? Is your source code valid (HTML and CSS)? Does your website meet the basic web standards? Is the technique and/or (version) programming language outdated?

An important factor you should consider is the increase in usability in web design. Every year web standards change radically and techniques to build websites become more advanced to comply with the latest standards. If your site was developed several years ago, it probably has a lot of unnecessary HTML code and may be slowing down your website loads speeds – which may, in turn, impact your ranking in the Google search results.

Including modern techniques such as CSS coding will allow your web pages to adapt to all smartphone devices.

4. Stock photos

When building your website, it’s important to only select components that will positively impact the objectives of the website. One aspect of a website where this is especially true is in photography.  Too many dated website designs have an over-reliance on stock photos. There is a range of arguments on why not to use stock imagery covered in the blog by Grant Epstein, including:

Your vision versus the vision of someone else

Short-term cost versus long-term cost

Immediate connection

Does the use of images on your website accurately reflect the business message you are trying to present?

If you are going to include images on your site, ensure they are correctly optimised for the web so as not to impact your site speed. Also, ensure any photos used are sourced from reputable stock sites or are the legal property of your company.

Marketing

5. Effective use of calls to actions

Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. Is your USP and call to action highlighted clearly on every landing page? Are they interesting enough to persuade your visitor to complete the desired action?

6. Measuring Effectiveness

You’ll be able to measure the effectiveness of your website. An old website may not be equipped with the necessary tools that will help you measure how effective your online presence is. Examples of this include heat mapping, conversion tracking & user recordings. Nowadays, there is an assortment of online tools you can invest in to help you measure what works and what doesn’t on your website, right down to the minutest detail. However, to use those, you will need a modern website.

7. Content

The first impression of your website would be the overall layout, but the reader is visiting your website because they are looking for useful information. A site redesign can also allow you to re-address how you communicate with all your visitors and to write simple copy, on target and more effective – remember, in the modern “go faster and faster” world you only have 2 -4 seconds to engage new visitors.

The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.

8. SEO & Website Update

Just like a website your digital marketing and SEO could need a refresh. If you don’t update your website it’s sure to fall in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Your content might be gold but if it’s the same content as it was 5 years ago then search engine crawlers might not think it is as relevant anymore.

The redesign also gives you a chance to rethink your keyword targeting and the overall conversion rate of your website. The way people search and how they search has changed dramatically over the last few years, even truer with the explosion of smartphone devices now in use.

Usability

9. Provide easy navigation.

When we talk about user experience (UX), we are referring to the totality of visitors’ experience with your site—more than just how it looks. UX includes how easy your site is to use, how fast it is, how easy it is to find information, and how little friction there is when visitors try to complete whatever action it is they’re trying to complete. Your website navigation should focus on nudging the right visitor toward the must-have experience.

10. Is your bounce rate favourable?

The definition of bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. A high bounce rate is an obvious sign of an outdated or poorly performing site. Website users usually leave a site hurriedly without visiting other pages simply because they don’t find what they are looking for instantly or do not like the look of it!

Are your visitors just leaving as soon as they land on your site? How does your website compare to estimated industry standards? (Stats from Kissmetric)

You can monitor the bounce rate on your website through Google Analytics. Either as a  website whole or on a page by page basis. Look at the bounce rate in the following areas:

Location – If your company is a local business serving customers in the US, you should expect a high bounce rate from outside of the US.  If you are a local business, definitely segment your traffic to understand how traffic is performing within your local area and avoid it being skewed by irrelevant visits.

Device – A desktop user, tablet user, and a mobile user often have different intents.  For example, we expect more people to bounce on a mobile device than a desktop/tablet user because mobile users are often looking for specific info like an answer to a question versus casually browsing or shopping.

New vs Returning – A returning visitor has a different intent than a new visitor.  It’s common for new visitors to have a higher bounce rate than returning visitors since they are less familiar with your brand or your website.  You should segment your traffic to optimise individually for new visitors and returning visitors.

Medium – People coming to your site through different mediums such as website referral, email, social, direct, organic, paid, display, offline, press releases, etc will often have different expectations and may well have substantially different bounce rates.

If an alarming amount of users bounce you may need to rethink your website, SEO, or digital marketing strategy.

11. Website Speed

Your website’s loading time is a major factor in people either staying or leaving the site and never returning. Kissmetrics published a great infographic on the subject. We recommend you use a tool like YSlow, Google Page Speed Insights or Pingdom and find out how long your site takes to load. If your score is not up to par, then you need to rethink those elements of your website slowing it down. Images and the size of images can often be a factor. Find out more from our blog on the importance of image optimisation online

Time

12. Easier to update the website

You should be able to update your website yourself. An up-to-date website based on a content management system such as WordPress makes it easy to administer, avoids any messy code, you simply write in what you want in an organized fashion (WYSIWYG editor). That way, you can personally add to or switch your content based on your specific goals, while constantly optimizing your website. The Web design industry is constantly working to improve itself. This includes keeping layout designs fresh, updating blogs, refreshing imagery, and pushing out timely promotions and advertisements.

13. You’ll reduce your risk of getting hacked.

Stories of websites and social media feeds getting hacked are becoming more and more frequent. Security flaws can rear their ugly heads on any website, new or old, but the likelihood of security flaws affecting an older website is much greater as it relies on older less secure coding and technology.

14. Website Integration

For the vast majority of businesses, integrated websites are essential for delivering the requisite service levels. We’ve outlined our benefits for website integration here. Your customers will expect access to a blog, contact form, support form and if applicable, shopping functionality, all on one easy to use website. 

They will require a single login and rapid access to accurate and timely information at all times. Integrating your site with your back-office order fulfilment, tracking, billing and CRM systems such as Sage, MS Dynamics, or Salesforce reduce the likelihood of mistakes and confusion. Many small businesses start out using a collection of open-source tools for different activities, only to be forced to use a complex, error-prone, and time-consuming strategy involving manually copying information from one system to another.

A website refresh is a perfect time to find ways to save admin time and improve customer service.

Conclusion

In summary, the above information highlights the most important and most common signs to look out for when you want to know if your site is becoming “old hat”. Although there may be other signals that you need a website update, there should be enough here to guide you on the right path.

Looking to update or expand your website? Then it is the suggested to connect with the expert website designers in Salt Lake City, UT.

#Website #Update #Maintenance #Tips #Ideas