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The Battle for Organic Ranking in Google Search Results

Here we are going to talk about the most magical word on the internet: organic search results (also known as natural search results). The beautiful field of Internet Marketing covers a wide spectrum of subjects that are all more or less interrelated. Ultimately, it's all about maximum visibility within the target group for the lowest possible costs with the highest possible returns. Good findability within the organic search results of a search engine responds best to all those objectives. Below I explain why this is the case and give a number of practical tips and considerations. But first, let's see what we're talking about.

WHAT ARE ORGANIC SEARCH RESULTS?

When you enter a search query in Google or another search engine, you will get a long list of search results. The organic or natural search results are the non-sponsored search results that search engines present to you based on relevance. Simply put, it concerns all search results excluding paid search results or advertisements. At Google, the paid search results in the form of AdWords advertisements are presented in a clearly distinctive way. These AdWords ads are usually displayed directly above the organic search results (usually 3 above the natural search results depending on the intent of the search).

WHAT DETERMINES THE PLACE IN THE ORGANIC SEARCH RESULTS?

If this was a quiz then this would be the question for the grand prize. Furthermore, this comparison stops because even if it would be a great prize, the answer is not known and if it is, the quizmaster will not let go, even with an incorrect answer. Welcome to the world of search engine marketing.

When we take the protagonist Google as an example, nobody indicates exactly how this works, and moreover, they do not know it to the decimal point. It is the website crawlers and Google robots that perform this work and still lead their own lives. They are fed by a list of more than 200 parameters which translates into an algorithm. Moreover, this is not a 2-dimensional world. Your location, your preferences, your behavior, they all influence the search results that you are presented with when you type in a search query. Yet there is 1 overriding factor that underlies the link between search query and search result: RELEVANCE.

ORGANIC SEARCH RESULTS AND SUBJECTIVE RELEVANCE

Sounds good, "subjective relevance". I admit it, it does not sound immediately enlightening (it is also my own invention), but I think it does the trick. Now for the difficult explanation.

Relevance is therefore the magic word for search engines. If a search engine like Google wants to remain popular with its users, it will have to come up with the most relevant organic search results. This also applies to sponsored search results, which is why AdWords ads must also be tailored to the search query and provide relevance to the user. But here we focus our attention on the organic search results.

That relevance is different for every user, at least that is the central idea at Google. That's why Google likes to deliver tailor-made relevant search results to the users of their search engine. The main aim is to be relevant to the person typing in the search query. That's one side of that subjectivity. There is also another side: Google determines what is considered relevant and what is not and Google has its own assessment method for this.

The first form of subjective relevance concerns things such as the location of your computer (or mobile device), your historical interest, your assessment of you as a person (female or male usage) and other behavioural deductions based on your internet usage. The second form of subjective relevance concerns matters such as the reliability of websites, the age of the website domain, loading speed of the web page, the rating of certain web pages by users, the Page Rank, etc.

In short, with every simple search a chain reaction of considerations is unleashed, all within a time frame of less than a second.

 DO THE ORGANIC SEARCH RESULTS ALWAYS DIFFER PER PERSON?

That is just a little too easy to say. That again depends on a number of factors. For example, if you are logged in to Google and you let Google save the web history of your searches, there is a good chance that you will be presented with more tailor-made organic search results. If you are not, there is still sufficient data available to provide customization. But in some cases, the top positions on certain searches will be the same in a certain area and seemingly little account of your personal preferences.

THE MORE SPECIFIC THE SEARCH, THE MORE STABILITY IN THE SEARCH RESULTS

There is logic in that, but that logic is sometimes denied. A really specific search is, for example, typing in the name of a company. The top position will probably be the website of that company with the Social Media accounts of that company underneath. Normally, those search results will be virtually the same everywhere in the same language area. But if that company has recently been in the news, an article from the Telegraph can quickly nestle very high in the search results. A reliable news source with a relatively high traffic volume of that news article can work wonders.

But the phenomenon of similar search results can also occur on generic keywords. The first top positions are then often equal within a large area. There are often differences among the top positions. In short, in the world of search engine marketing, there are no real fixes. Search engines regularly mislead our profession with their relative volatility.

In case you want to improve your organic ranking you can contact us. We are the best digital marketing company in udaipur and we assure that we will take your website ranking to new heights.

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