ughcravin - Tumblr blog

ughcravin · 3 months

Text

How to build your own SEO ‘second brain’ (and why you need it)

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems:

Feeling drowned in an ocean of ever-evolving industry trends.

Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill.

Yes, I’ve been there too. I felt the relentless churn and knew that something had to shift dramatically if I wanted to continue growing as an SEO.

This realization led me to discover the game-changing concept of building a “second brain,” an idea popularized by Tiago Forte.

I’ve since applied this concept to my own SEO practices. Below, I’ll cover how you can build your own SEO second brain.

Why you should consider building an SEO second brain

Before building a second brain, let’s examine what an organic brain excels at and where it falls short. Here’s a quick snapshot:

Our brains are great at:

Generating original ideas.

Interconnecting ideas and spinning compelling narratives.

Fostering empathy with others.

But terrible at:

Retaining information over a prolonged period.

Segmenting and categorizing stored data.

Retrieving and applying stored information.

By delegating the latter tasks to an external database or a “second brain,” you can better store and retrieve crucial documentation, templates, and key learnings between websites.

Most importantly, never again will you forget crucial information when you most need it.

How to start building your own SEO second brain

Building your second brain may seem daunting initially, but take it one step at a time, and you’ll get there. Start with the following steps and tips:

Selecting the right tools to suit the way you work

Structuring your second brain with the PARA system

Operating your second brain: Start with idea capturing

A quick walkthrough of my own SEO second brain

You can use plenty of systems and platforms to build a second brain. It all comes down to your preference and which platform you’re most comfortable with.

I use Notion to build my SEO second brain (and operate most of my SEO projects), so I’ll use examples from Notion throughout this article.

A great way to identify which tool to use for building your SEO second brain is to get to know your style of information organization. Here are some examples Forte mentions:

The architect: Prefers systematizing information in a hierarchical manner, focusing on large-scale projects and using a systems mindset. They have to be careful not to force information into their system when it doesn’t fit. Apps like Notion and Craft are well-suited to this style.

The gardener: Thrives on cultivating many ideas at the same time, favoring relationships and connections. They must beware of getting easily distracted by new, unrelated information. Apps like Obsidian and Roam are well-suited to this style.

The librarian: Practical and project-oriented, they like to capture information from diverse sources and curate a collection of knowledge. Their pitfall might be amassing content without using it. Apps like Evernote and Microsoft OneNote are well-suited to this style.

The student: Usually new to knowledge management or focusing on a specific part of their life. They favor ease of use and avoid complexity. Apps like Apple Notes or Google Keep are well-suited to this style.

Structuring your second brain with the PARA system

The PARA system stands for:

Projects: Specific tasks linked to a goal or deadline.

Areas: Responsibilities that need to be maintained over time.

Resources: A topic or theme of ongoing interest.

Archives: Inactive items from the other three categories.

Here are some examples of which SEO tasks suit each category.

Projects: Your most important and time-sensitive tasks.

Example: Optimize the internal linking structure for a core landing page by the end of the week.

Areas: Your ongoing optimization efforts and routine tasks.

Example: Create monthly performance reports.

Resources: Shared credentials and background information.

Example: CMS logins and target personas.

Archives: Completed tasks and documentation

Example: Title tags updated over the past 24 months.

I’ve adopted some version of the PARA framework to manage SEO campaigns for 35+ websites.

It’s a game-changer to help me get the most impactful tasks done first and still deliver on smaller issues.

But how does this help me better manage SEO projects?

Traditionally, SEOs tend to structure our work into static categories like keyword research, technical audit, link building, and content production. However, this doesn’t mirror the dynamic nature of SEO projects.

This conventional and static way of organizing information is like categorizing your kitchen by individual ingredients rather than usage and priority (a fun analogy credited to Forte).

Wouldn’t it be odd to organize your kitchen by carrots, potatoes, and fruits rather than stovetop items, pantry goods, and fridge contents?

Like kitchens, static file structures can lead to “cross-contamination” between outdated and fresh documents, making it challenging to locate the most relevant information quickly.

Enter the PARA framework – a dynamic solution reflecting the shifting priorities of an SEO project:

Immediate concerns reside in the Project folder.

Ongoing work belongs to the Area folder.

Thematic and research material is kept in the Resources folder.

Completed tasks and old data go into the Archives folder.

This way, PARA keeps your SEO project fluid, organized, and current.

Operating your second brain: Start with idea capturing

Let’s say you’ve built an SEO second brain of your own. How do you go about using it in the best way possible?

For me, it’s all about idea capturing. This is the act of quickly and effortlessly storing information you’ve encountered throughout the day in a temporary repository.

It’s the single most important mechanism to master in operating a second brain.

That’s because it enables me to quickly and passively store new information in a temporary space of my second brain so that I can later revisit and move it to relevant sections of the brain.

These can include:

Important algorithm or industry updates.

Interesting articles on new tactics I can apply to my own websites.

Add meeting notes and recordings throughout the day.

Insightful conversations I’ve had with my colleagues.

I’ve built an empty page in my second brain called the Idea Capturing Station, meant to do just this, keeping it immediately accessible to me at all times on both desktop and mobile.

Here’s an example of how I quickly capture an interesting article on desktop:

And here’s how I quickly capture a new idea on mobile:

A quick walkthrough of my own SEO second brain

Here’s a quick snapshot of what my SEO second brain dashboard looks like.

Each of these individual areas, like Project Timeline, is then linked to separate databases where I store and organize information hierarchically. That’s right. I’m a classic architect when it comes to information organization.

In reality, however, I rarely use this dashboard. I use the tool’s internal search function to find specific areas of my second brain I want to navigate to.

For instance, if I’d like to find one of my project timelines, I can search for it and hop straight to it like so.

Building reusable templates

One of the most useful “powers” of this second brain is its ability to create reusable templates, giving me an almost instant set-up each time we onboard a new client at my agency.

With just a few clicks, I am able to populate a full SEO roadmap timeline, each broken into tickets with specified templates to be delegated to team members and shared with clients. Here are a few examples:

Keyword mapping

Content production

Documentation at hand

What about that time you forgot a key piece of information or statistic while meeting with stakeholders?

I have a database called the Knowledge Bank that allows me to pull up key information to reference at all times.

Let’s say I’m trying to convince some stakeholders that it can be worthwhile pursuing keywords with “zero search volume.”

In the middle of the conversation, I vaguely recall having read an article by Steve Toff on discovering zero search volume keywords, showing strong evidence of their ROI potential.

In this case, I can quickly search for the article on my second brain and reference the article almost instantly.

How to make the most of your second brain? Exercise it!

My second brain is far from complete and probably always will be (very much like our organic brains!).

The key here is to exercise our SEO second brain regularly so that we get better at using it to store, retrieve and synthesize information.

Once you’re familiar, extend your second brain to other domains of life!

Our second brain goes far beyond SEO at Criclabs, the digital agency I’m running. We use it to track new hires, document company processes, run employee portals and more.

The good news is many of us already have an SEO second brain in the works, whether we know it or not. If you have a shared drive to store information or occasionally take notes on your phone, your SEO second brain is already on its way.

What you can do now is what we SEOs know best, optimize it!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

Add Search Engine Land to your Google News feed.

Read more here gallery space

#photography photographer london proposal engagement wedding branding personal documentary

0 notes

ughcravin · 5 months

Text

The Value of Web Style for Your Company

In today's digital age, having a web site is vital for any kind of business to establish its visibility online. However, it's not nearly having an internet site, but additionally making sure that it is created in a manner that is visually enticing as well as user-friendly. This is where the relevance of website design can be found in.

Website design is the process of producing a web site that is not just visually pleasing but likewise useful as well as simple to browse. A well-designed site can attract as well as preserve consumers, enhance brand acknowledgment, and also ultimately increase sales. It is necessary to bear in mind that an internet site is typically the first factor of get in touch with between an organization and also its possible customers. Consequently, a site that is improperly made can leave a negative impression and discourage prospective customers from involving with business.

In addition, internet design is likewise critical for search engine optimization (SEARCH ENGINE OPTIMIZATION). A well-designed website with excellent individual experience can boost its ranking on online search engine, making it simpler for prospective clients to find the service online. In today's affordable market, having a website that is maximized for online search engine can be the distinction between success as well as failure.

In final thought, website design is not nearly creating aesthetically attractive internet sites, yet likewise ensuring that they are useful, easy to use, and also enhanced for online search engine. Purchasing a well-designed internet site can aid organizations develop their on the internet visibility, draw in as well as keep consumers, and also inevitably boost sales.

Read more here go here for spalding web design

#spalding web design #spalding seo

0 notes

ughcravin · 6 months

Text

Mastering the Art of Browse Engine Optimization: A Comprehensive Guide for Success

Comprehending the Fundamentals of Search Engine Optimization

In today's electronic age, having a strong on-line existence is vital for services and individuals alike. Among the most reliable methods to achieve this is through search engine optimization (SEO). SEO is the procedure of improving a site's exposure on search engine results web pages, eventually driving natural (overdue) web traffic to the website. Nevertheless, grasping the art of search engine optimization can be a challenging task, specifically with the ever-evolving formulas of search engines like Google.To start grasping the basics of search engine optimization, it's vital to understand just how internet search engine work. These complicated algorithms utilize numerous factors to figure out the importance and importance of an internet site when a user look for particular keywords. By enhancing your website according to these elements, you raise its possibilities of ranking greater in search results, making it much more noticeable to potential visitors.Strategies and Techniques for Efficient Seo When

it pertains to implementing efficient search engine optimization strategies, there are a number of vital factors to think about. Most importantly, keyword research study is essential. By recognizing one of the most relevant as well as regularly browsed search phrases in your industry, you can tailor your internet site's material and meta tags to align with these terms, enhancing your opportunities of rating greater in search results.Another critical facet of search engine optimization is on-page optimization. This includes maximizing your internet site's structure, web content, and also HTML components to make it more search engine-friendly. From effectively formatting your headings and also URLs to including relevant alt tags for images, on-page optimization assists internet search engine understand the context and relevance of your site's content.Off-page optimization, on the other hand, focuses on developing high-quality backlinks to your web site from various other respectable resources. These backlinks work as ballots of confidence for search engines, suggesting that your website is credible as well as reliable. Taking part in guest blogging, social media sites promotion, and also building connections with influencers are just a couple of strategies to enhance your off-page optimization efforts.In verdict, seo is an important element of any effective online presence. By comprehending the basics of SEO and carrying out efficient techniques, you can boost your internet site's presence, drive natural website traffic, as well as eventually attain your electronic goals. Keep tuned for even more in-depth overviews and suggestions on mastering the art of search engine optimization.

Read more here קורס קידום אתרים באינטרנט של ארתור קלנדרוב

#סרטוני אנימציה #חבילות קידום אתרים אורגני

0 notes

ughcravin · 7 months

Text

The Crucial Guide to Plumbing: Every Little Thing You Required to Know

Pipes is a crucial element of any contemporary house, yet it often goes undetected up until something goes wrong. Whether you're a home owner or a renter, recognizing the fundamentals of pipes can conserve you from prospective catastrophes as well as costly repair services. In this detailed overview, we will look into the globe of pipes, covering everything from usual plumbing issues to preventative maintenance tips.We'll begin by checking out one of the most common pipes issues that home owners face, such as leakages, blocked drains, as well as ruptured pipelines. Comprehending the indications and causes of these concerns can assist you take immediate activity and stop further damage. Additionally, we'll talk about the value of normal upkeep, consisting of exactly how to appropriately preserve your pipes system, carry out regular examinations, and also address minor issues before they rise. We'll likewise supply beneficial insights right into choosing the right pipes fixtures and devices, in addition to pointers for hiring a professional plumbing technician when necessary.By the end of this guide, you'll have a strong structure of understanding to take on standard pipes jobs, make educated choices about your pipes system, as well as know when to contact the experts. So, whether you're wanting to deal with straightforward repair services on your own or merely intend to come to be an extra informed homeowner, adhere to along as we navigate the intricacies of pipes and empower you to preserve a well-functioning as well as effective pipes system in your home.