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thatoneteacherblog · 4 years

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How to create a sustainable startup

Hey Guys, Hope you are doing well.

I recently came across a concept called "Holistic Marketing" and want to share some ideas with you.

Holistic marketing, which is basically the combination of all the best aspects of other concepts

.Here, we focus on our entire supply chain.

We divide the entire supply chain into four components and focus on getting maximum output out of all the components which are

1. Relationship marketing

2. Integrated marketing

3. Internal marketing

4. Performance marketing

I have taken different examples to explain each component like

How Relationship Marketing has helped IBM's customer "The state of NewYork" save $1.6 billion.

Integrated Marketing: It helped Apple to design, price, distribute and communicate its products like Iphone to us

.Internal Marketing: It has helped Domino's deliver pizzas under 30 min.

Performance marketing: It has helped Ben & Jerry's to create "Tripple bottom line".

I have created video on it.

Help me improve my content by your feedback.

https://youtu.be/cf1T1TfyMOI

#youtube marketing #marketing #startup #case study #Businesstricks #businessgrowth #ibm #apple #domino's pizza #benandjerrys #holisticmarketing #concepts of marketing

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thatoneteacherblog · 4 years

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How to avoid mistakes of “Yahoo”, “Blockbuster”

When ever we are starting a business or running a business the major concern is to find what are the early signs that can tell that we are going on a wrong path before our revenue starts to fall and it’s too late.

Today we are going to talk about some of those indicators these are called key performance indicators.

This can be found out by 3 KPIs

1. Customers – find out what customers want and what problems do they face with existing product.

2. Competition – how our competition is fulfilling the need of the customer better than us.

3. Industry- how relevant is industry and how quickly is it growing.

Let’s look at companies that ignored these indicators

Barns and Noble vs Amazon

Barns and Noble – it was “largest” brick and mortar store for books In 1974 with more than 150,000 books. It had mega stores, reading cafes where you can relax sip a coffee and read books.

It was present in majority of the cities in USA but not all of them.

Then in 1994 internet came along, and in 1997″ Amazon” – an online book store started where people can order a book online and get it delivered at their door step. Since it was online it did not need a physical presence like barns and could be accessed all over the country which barns and noble could not compete with their existing model. So, Today barns and noble are without leadership have just one store left.

So, what were those Indicators?

Customer – the idea of browsing over the internet at the comfort of your home and get book delivered at your door step became important for customers.

Which barns and noble failed to capitalized

Competition – amazon collaborated with “borders” i.e. rival of barns and noble to quickly add more book titles online than offered by barns and noble.

Industry – the mere presence online makes the people of entire country their customers of amazon. This model could have been replicated by barns with integration with its brick and mortar store.

Netflix vs blockbusters

Blockbuster was a brick and mortar video rental company where you can rent a movie for few days, and return it after watching it.

This simple business model made blockbuster one of the major video rental service in fact by 1987, blockbuster had 2,800 stores all over the country.

The major chunk of revenue didn’t come from rental fee of the movie but from the concept of late fee where if customers failed to return the movie before due date at their physical store. they had to pay a late fee.

Then came Netflix with the business model of rent movies by mail where a customer can rent a movie and had DVD send at their home this quickly became popular as they had no late fee. Later they started their own online rental for and eventually streaming platform.

Blockbuster tried to replicate their online video rental service in 2004. But in 2006 they again brought the late fee concept.

Block buster filed for bankruptcy in 2010.

what were those missed indicators?

Customers – when Netflix started their rent movie by mail. It was not only the convenience of getting DVDs delivered at your home but no late fee that attracted customers.

Which blockbuster failed to understand.

Competition - when Netflix started “rent movie by mail” and became popular. If blockbuster could have just copied their idea. And added similar service. They could have beat Netflix in their own game.

Industry – in 2006, blockbuster had 2 million subscribers online while Netflix had 6.3 million at this time instead of starting their own streaming service. They introduced late fee concept that led to their downfall.

Google vs Yahoo

Yahoo was one of the pioneers of internet search engines that helped organize and fetch relevant website when searched by a user. It started in 1994, and created wonderful home page with news, games, email and messenger on ti. It displayed ads on its search results and home page and creating a steady revenue stream for the company.

Then in 2004 came google with a simple idea and robust page rank algorithm that tried to solve queries of user by clicking on just one web page.

It gave access to users to NYT that replaced yahoo news, Facebook messenger that replaced yahoo messenger and Gmail that replaced yahoo mail.

And thus, started their downfall.

So, what were these indicators:

Customer – algorithm of yahoo preferred well established links over more relevant info and hence users had to scroll over many search results.

Competition - yahoo tried keep customer on their webpage and hence did not work on their search engine that could solve customers’ queries. Which google did.

What lessons are there for you!!!

Imagine yourself as an owner of a clothing store

Customers -Your first job is to identify what type of customers are there in market.

This may seem easy but majority of the businessmen assume that their premium clothes would work even in tier 2 and tier 3 cities where there are not lot many customers buying premium.

Competition -For this you could also see the most popular clothing store and replicate the type of clothes and price range it keeps.

Industry – local advertising on websites like Just Dial, and google which people search for even when purchasing offline.

Thank you for reading!

it means a lot!!!

Feel free to share your thoughts on How can I improve my blogs to make it more engaging.

I have also created a video, and I would love to hear your suggestions on it as well.

https://youtu.be/lbfojRfGf4A

#marketing #marketingtips #business #businesstricks #googlevsyahoo #netflixvsblockbuster #amazon #barns and nobles #growbusiness #businessfailure #why business fail

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